The Importance of Messaging in Marketing with Amanda Rabideau

“The ability to create your messaging, it's an opportunity for those founders to get really clear on what they're going to pitch. It also is a chance for them to be better prepared to work with any future marketers that they hire.” – Amanda Rabideau

In today’s episode, Amanda Rabideau discusses the importance of having a clear message and how to use messaging to align employees. She provides example messages for a product, company, and elevator pitch. She says that it is important to have messaging that is documented and consistent in order to break through the clutter of other businesses. She stresses the importance of learning from mistakes and modifying one’s messaging based on the results!

[00:01 - 01:27] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• For the first part of my interview with Amanda, tune in to last Monday’s episode

[01:28 - 06:07] The Importance of Messaging in Marketing

• Amanda discusses Messaging, that it is important and can be used to get employees aligned, prepare for trade shows, and pitch benefits to clients
• Consistency in your messaging can be used to breaking through the clutter
• Write effective messaging
• Overcome fear of writing
• Benefits of creating a clear and resonant message

[06:08 - 13:02] Closing Segment

• Amanda stresses the importance of messaging in marketing and how it can be different for different audiences
• Connect with Amanda (links below)
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quote:

“There's thousand things I could go through about the power of messaging, but when I'm referring to messaging, I'm talking about that documented way that you are talking about a company that will be used on digital marketing, social, and press releases and everything beyond.” – Amanda Rabideau

Connect with Amanda

Learn more about Amanda through her website: https://www.arch-collective.com/, Instagram, Twitter, and Linked! 

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.