Persuade Customers To Buy Through Effect Marketing Campaigns with Brett Curry

“If you got a compelling offer, you got a compelling landing page, you got a good product, we can turn on ads and scale up or down based on what you need. It's quick and it's responsive. And so, I still believe in SEO.” – Brett Curry

In today’s episode, we welcome, Brett Curry. Brett is an online marketer, eCommerce strategist, and speaker, but first and foremost he's an entrepreneur. Brett's passion is helping eCommerce companies grow their businesses through creative marketing efforts. Brett is the author of the Ultimate Guide to Google Shopping published by Shopify and the creator of the Smart Google and YouTube Traffic Course in partnership with Ezra Firestone. The majority of his time is spent running an online marketing agency and leading an amazing team of talented marketers.

 [00:01 - 04:38] Who is Brett Curry?

• Zack introduces his guest, Brett Curry!
• Brett is the founder of OMG Commerce, a digital marketing agency that helps brands grow their online presence

[04:39 - 14:41] SEO Is Still Important To Be A Successful Online Business

• SEO is still important, but it can be hard to keep up with the changes in the digital world
• To be successful, you need a good product, good service, and a unique selling proposition
• You need to know your market and understand what they’re looking for
• Google ads are a great way to track how effective your campaigns are
• Branding is important for small businesses, both online and off, and it can impact everything from the positioning of a product to the tone of a company’s communication

[14:42 - 27:51] Persuade Customers To Buy Through Effect Marketing Campaigns

• “Building a Story Brand” by Donald Miller
• “Made to Stick” by Chip and Dan Heath
• Brett recommends using video in marketing to create a celebrity factor for businesses and individuals and to persuade customers to buy products or services
• He discusses how successful companies were able to expand their brands

[27:52 - 33:48] Closing Segment

• Brett offers his advice on how to grow your business
• Connect with Brett (links below)
• Join us for Tactical Friday!
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quotes:

“Brand is really, really important. The brand shows who you are and who you're for, because I think someone wants to see themselves in the product or service.” - Brett Curry

“Marketing comes down to branding and positioning and then offers.” - Brett Curry

Connect with Brett

Website: OMG Commerce

LinkedIn: Brett Curry

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting https://knightprotectionllc.com/

If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.