How To Track And Measure Your Business For Improved Performance with Jim Adams

“Anything that you're looking at with a personality, that's just an indication of who you are right now. That does not mean that's who you are.”  –  Jim Adams

In today’s episode, we welcome back, Jim Adams. Jim talks about how businesses should track their progress and measure their success in order to improve. He talks about assessing their business’ gross margins, overhead, and other financial metrics in order to better understand where they are and where they need to be in order to grow. He notes that there are other ways to measure success beyond just gross margins and sales, such as digital conversion rates and headcount, which can provide a more holistic look at a business’ progress.

[00:01 - 01:11] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• For the first part of my interview with Jim, tune in to last Monday’s episode

[01:12 - 08:24] How To Track And Measure Your Business For Improved Performance

• Jim identifies four different types of business owners, Gun Slinger, Mechanic, Goalie, and Unicorn
• Each type of business owner has strengths and weaknesses
• He discusses the failure of a business owner to launch a successful product due to a missed detail in the users’ story
• He learns that systems are important and creates systems to track and measure data to improve decision making
• He shifts their consulting firms to focus on short term KPIs to help businesses improve their performance
• Conversion rates are huge and one of the biggest factors in digital marketing success
• As a business owner, you should what to be focused on in order to be successful

[08:25 - 15:19] Closing Segment

• Jim tells listeners that the goal is to have an awareness of what may be broken and what may need fixing, so that you can move forward in your life
• Connect with Jim (links below)
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quotes:

“They all have strengths and then they all have blind spots and fears, and they all have different things. Once they're more aware, that they focus on and have a breakthrough.” - Jim Adams

“Business owners’ biggest problem is they don't know what their biggest problem is.” - Jim Adams

Connect with Jim

Website: Jim Adams Consulting

Facebook: Jim Adams

Instagram: Jim Adams

LinkedIn: Jim Adams

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