The Sweaty Startup

Marketing is tricky but if you find and target the customers that are most valuable to you it will pay dividends. Find out who your target is, locate them and market to them. In this episode we discuss the massive advantage being likable affords, adding value first, creating content and focusing on your wheelhouse. We also answer a great question from the last episode about the risk associated with the 80/20 rule and focusing on the 20% of your customers who generate 80% of your profit.

Time is your most valuable resource and in this episode we discuss where you should spend it. We go over my two favorite business principles - the 80/20 rule and the 4 quadrants of time management. We also answer questions from listeners - one who just lost a large client and is unsure what to do and another who wants input on a business idea for rentable plastic moving boxes!

We talk about the tools that you can utilize that are either free or cheap as you begin to offer your service and hit the market. From Websites to Google's Suite of free business products we discuss everything you need.

In this episode we talk about the most important traits of an entrepreneur. What to consider when naming your company and how to think about finding cofounders and partners in the early days.

In this episode I tell my founding story and we talk about the three ways you can add value when considering sectors for your new business. We also discuss some early steps you can take to getting a head start on the skills you will need down the road.

Today is the greatest time in American History to start a business but most entrepreneurs are looking for opportunities in all the wrong places. In this episode we go over what makes this business environment so inviting to low risk entrepreneurship.