The Story of a Brand Show

In today's episode of The Story of a Brand Show, I speak with Karen Bonnici, the creative mind behind Dreamighty. Karen's story is one of resilience, innovation, and boundless creativity. From making handcrafted gifts for her nieces and nephews to launching a patented, multifunctional blanket, Karen has combined her love for storytelling with her entrepreneurial spirit to create a brand that inspires confidence and imagination in both kids and adults. Here are some highlights from our conversation: * Turning Ideas into Impact: How a simple gift idea became a patented innovation loved by families everywhere. * Overcoming Life's Challenges: Karen shares her journey through personal hardships, including financial struggles, divorce, and a breast cancer diagnosis, and how Dreamighty became her beacon of hope. * The Power of Licensing: Lessons learned from taking her product into national retail through strategic partnerships. * Crafting a Multifunctional Favorite: The story behind Dreamighty's unique blend of comfort and utility in a blanket. * Empowering Through Storytelling: How Karen's background as a professional storyteller fuels her mission to inspire others to dream big. Join me, Ramon Vela, in listening to this heartfelt episode as Karen shares her journey of resilience, creativity, and unwavering determination to make a difference. 🎧 For more on Dreamighty's Official Site, visit: https://dreamighty.com/ Find them on Amazon. If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. SARAL - The Influencer OS for Brands: https://storybrandoffer.com/ SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above.

In today's episode of The Story of a Brand Show, I had the pleasure of chatting with Lisa King, the trailblazing founder behind AF Drinks. Lisa's journey is as inspiring as it is impactful—from launching Eat My Lunch, a social enterprise that addressed child poverty in New Zealand, to creating a globally recognized alcohol-free beverage brand. With a clear mission to normalize mindful drinking, Lisa is reshaping how we celebrate, socialize, and live healthier lives. Her story is a testament to the power of purpose-driven business. Here are some highlights from our conversation: * From Social Impact to Innovation: How Lisa transitioned from Eat My Lunch to leading the alcohol-free revolution with AF Drinks. * The Power of Purpose: Creating businesses with missions that change lives and solve real-world problems. * Challenging Alcohol Culture: Why Lisa is passionate about making alcohol-free living fun, aspirational, and inclusive. * The Role of Afterglow: AF Drinks' unique ingredient that replicates the warmth and ritual of alcohol. * Lessons for Entrepreneurs: Insights on building mission-driven brands that blend profit and purpose. Join us in listening to this inspiring episode as Lisa shares her journey of resilience, innovation, and transforming social norms—one drink at a time! 🎧 For more on AF Drinks, visit https://us.af-drinks.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Spotify and Apple. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.

In today's episode of The Story of a Brand, I interview Alexis Russell, an incredible designer whose jewelry celebrates individuality, imperfection, and deeply personal stories. As Founder and Designer of Alexis Russell Jewelry, Alexis shares her journey from foster care to entrepreneurship, crafting a life and brand built on resilience and creativity. Her designs challenge traditional norms in the jewelry industry, empowering her customers to embrace their authenticity. Here are some highlights from our conversation: * Transforming Imperfection: How Alexis turned unconventional stones into meaningful and beautiful treasures. * The Power of Belief: A store owner's faith in her work became a defining moment in Alexis' early career. * From Foster Care to Founder: Alexis' inspiring journey of resilience and creating a life she's proud of. * Customer-Led Innovation: The development of the AR Design Studio, allowing customers to design their dream pieces. * A Place for Belonging: Building a brand that values authenticity, inclusivity, and individuality over tradition. Join us in listening to this inspiring episode as Alexis shares how she's redefining the jewelry industry, one unique piece at a time. 🎧 For more on Alexis Russell, visit: https://www.alexisrussell.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. SARAL - The Influencer OS for Brands: https://storybrandoffer.com/ SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for listeners of The Story of a Brand Show Podcast. Start today! Visit the link above.

In this episode of The Story of a Brand Show, I had the honor of chatting with Abingdon Mullin, a trailblazer in the watch industry and founder of Abingdon Co. What started as her quest for a pilot's watch turned into a groundbreaking brand creating quality timepieces for women in fields like aviation, scuba diving, and motorsports. Her journey is inspiring and filled with lessons on innovation, resilience, and how to build products that genuinely serve their customers. Here are some highlights from our conversation: * The Origin Story: How a lack of functional, stylish pilot's watches for women, led Abingdon to create her own. * Customer as the North Star: Listening to customers shaped everything from product features to design choices. * Expanding Beyond Aviation: How Abingdon Co. grew to serve women in diverse industries like diving and automotive. * Resilience in Business: Launching the brand during the 2008 recession and thriving against the odds. * Community-Driven Success: Why Abingdon Co. celebrates its customers and treats them as part of the family. Join us in listening to this inspiring episode, where Abingdon shares her passion for empowering women and building a brand that stands the test of time—literally and figuratively! 🎧 For more on Abingdon Co., visit: https://abingdonco.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this interview, I had the pleasure of speaking with Chris Lander, founder of Autobrush, about his journey in reinventing how we approach oral care. From starting out in affiliate marketing to building an innovative, ADA-approved dental care product, Chris has a passion for creating something meaningful that genuinely makes a difference in people's lives. In this episode, he shares the highs and lows of his entrepreneurial path, the challenges of disrupting a traditional industry, and how Autobrush is improving the health and independence of its users. Here are some highlights from our conversation: * Building from Curiosity: How Chris transitioned from affiliate marketing to creating a groundbreaking oral care product. * Persistence in Innovation: The five-year journey to refine Autobrush into the revolutionary product it is today. * Changing Lives: Stories of how Autobrush has provided independence for children, the elderly, and individuals with disabilities. * From Skepticism to Recognition: Earning the ADA Seal as the first non-traditional toothbrush in the industry. * Lessons for Entrepreneurs: Why staying lean, patenting your ideas, and treating people well are keys to success. Join me, Ramon Vela, in listening to this inspiring episode as Chris takes us through his remarkable journey and shares his vision for the future of dental care! 🎧 For more on Autobrush, visit https://tryautobrush.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor of CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.

In today's episode of The Story of a Brand Show, I sit down with Michael Ark, the creative mind behind OCTOBUDDY, to explore his fascinating entrepreneurial journey. From life-changing moments in the Arctic to the creation of a viral sensation, Michael shared how his unique adventures shaped his approach to building a product loved by millions. His passion for innovation and commitment to making OCTOBUDDY more than just a tool—it's a stylish companion—truly stood out. Here are just a few of the topics we discussed: * The Birth of OCTOBUDDY: How a trip to Indonesia inspired Michael to create a tool that became a viral hit. * A Near-Death Experience: The Arctic expedition that taught Michael resilience and the importance of perseverance. * Building from Scratch: Michael's journey from hand-packing products in his apartment to scaling through Amazon. * The Power of Community: How customer feedback has driven innovation, including OCTOBUDDY Max and Mini versions. * Lessons in Entrepreneurship: Why following your passions, embracing failure, and having a dream are critical to success. Join me, Ramon Vela, in listening to this inspiring episode as Michael shares the highs, lows, and everything in between on his journey to creating OCTOBUDDY! 🎧 For more on OCTOBUDDY, visit their Amazon store. If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.

In today's episode, I had the pleasure of speaking with Daniel and Michael Broukhim, the brothers and co-founders behind FabFitFun. These two have turned a simple idea into a subscription box that brings joy to millions, creating a platform that delivers personalized products, offers incredible deals, and fosters a vibrant community. We dive into their journey, the challenges of building a subscription-based business, and their commitment to innovation, technology, and community. Here are some of the key highlights from our conversation: * Embracing Gratitude: Daniel and Michael share how gratitude and family support have been foundational in their journey. * FabFitFun as a "Cool Older Sister": The founders describe the brand as the stylish, savvy shopper in your life who finds the best deals. * Community-Driven Innovation: FabFitFun's unique approach to engaging its community has helped shape both product offerings and new brands. * Navigating Complex Logistics: Building an in-house tech-driven logistics system allowed them to handle massive orders with customizations. * The Future of FabFitFun: Expansion plans, including pet subscriptions and collaborations with trending brands, hint at an exciting journey ahead. Join me, Ramon Vela, in listening to this episode as Daniel and Michael share insights into what makes FabFitFun such a beloved brand. For more on FabFitFun, visit: https://fabfitfun.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

Today, I had an incredibly insightful and inspiring chat with Marco Canora, the chef and visionary behind Brodo Broth Co. We dive into Marco's journey of transforming his own health through bone broth, the challenges he faced bringing Brodo to life, and his vision for promoting whole, nutritious foods. Marco's wisdom on perseverance, finding joy in the process, and staying true to a mission will inspire. Some of the key highlights: * The Power of Broth: Marco shares his personal health transformation journey through bone broth, ultimately leading him to launch Brodo. * Ancient Wisdom in Modern Times: Marco explains how broth has been a part of traditional culinary history and why it remains relevant as a restorative, nutritious choice today. * Finding Purpose Through Challenges: How a rent hike and health crisis inspired Marco to innovate with Brodo's unique walk-up window concept, serving broth as a hot beverage alternative. * Nourishing the Body, Honoring the Process: Marco discusses the importance of creating a high-quality product that serves people's health needs and the pride he feels in Brodo's mission. * The Reality of Entrepreneurship: Marco reflects on the restaurant and CPG industries, describing the resilience, patience, and passion needed to succeed in both. Join me, Ramon Vela, in listening to this episode as Marco and I explore the intersection of health, traditional foods, and entrepreneurship. Get ready to be inspired by his passion for bringing real, nourishing foods to people everywhere. For more on Brodo Broth Co., visit: https://www.brodo.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Spotify and Apple. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. SARAL - The Influencer OS for Brands: https://storybrandoffer.com/ SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for listeners of The Story of a Brand Show Podcast. Start today! Visit the link above.

In this episode, Rose Hamilton, Founder of Compass Rose Ventures, sits down with Eziah Syed, Co-founder and CEO of MEND, to talk about his inspiring journey and mission to revolutionize healthcare through nutrition. Eziah shared deeply personal stories that fueled his passion for creating a brand focused on healing, both physically and emotionally. We dive into the innovative approach MEND is taking by merging clinical nutrition with behavioral science and the enormous impact it's having on patients, athletes, and the healthcare industry as a whole. We also explore some of the biggest challenges in healthcare today, why prevention is critical, and how MEND gives doctors new tools to improve outcomes. Plus, Eziah shares insights on balancing innovation with execution, the importance of micro-habits for personal wellness, and his thoughts on staying mission-driven. Key Moments: * The personal story behind MEND's mission to revolutionize healing * How MEND's clinical-grade products are transforming patient recovery * The gap in traditional medicine and the role of nutrition in healing * Insights into balancing innovation with operational discipline in startups * The importance of micro-habits for personal wellness and resilience Join us in listening to this powerful episode and discover how MEND is reshaping the future of healthcare! For more on Mend, visit: https://mend.me/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.

In today's episode, Ramon Vela interviews Meredith Mann, the Founder of The Peachie Spoon. We discussed her journey of creating her health-conscious brand and how she turned a personal wellness breakthrough into a thriving business. From managing blood sugar through balanced smoothies to launching her own protein powder, Meredith shared the passion and intention behind everything she creates. Her story of overcoming health struggles and her dedication to helping others "feel their best" made this an inspiring conversation. Meredith also opened up about developing her protein powder, ensuring it's free from unnecessary fillers while maintaining great taste and quality. Her approach to wellness is refreshing—focusing on nourishing the body without obsession and making healthy living easy for everyone. Whether you're interested in health, entrepreneurship, or simply want to feel better, you won't want to miss this episode. Key moments from the interview: * Meredith's personal wellness journey and how it led to creating The Peachie Spoon * How balancing blood sugar with protein-packed smoothies changed her life * The importance of creating products with integrity and transparency * Challenges and lessons learned in developing her protein powder * Tips for maintaining a healthy relationship with food and simplifying wellness Whether you're interested in health, entrepreneurship, or simply want to feel better, you won't want to miss this episode. For more on The Peachie Spoon, visit: https://thepeachiespoon.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.

In today's episode, Ramon Vela interviews Aditya Mahapatra and Sambhav Chadha, Co-Founders of Augmentum Media. We revisited their incredible journey of building a digital marketing agency specializing in health and wellness brand influencer programs. It was fascinating to catch up with them two years after our initial conversation and see how much they've evolved. We dove deep into the challenges and strategies behind influencer marketing, especially in the health and wellness space. Aditya and Sambhav have developed a unique approach to influencer seeding, affiliate marketing, and paid partnerships. They are focused on driving genuine, authentic collaborations that yield tangible results for brands. Their passion for health and wellness and expertise in the influencer landscape make for an inspiring listen. Key moments from the interview: * The importance of building authentic, long-term relationships with influencers * How influencer seeding helps brands find the right ambassadors for their products * Scaling from seeding to affiliate programs to boost brand awareness and customer acquisition * Why performance influencer marketing is the future of the industry * Tips for leveraging influencer marketing to reduce costs in paid media Join us for this insightful episode as Aditya and Sambhav share their experiences, strategies, and predictions for the future of influencer marketing in the health and wellness sector! For more on Augmentum Media, visit: https://www.augmentum-media.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. SARAL - The Influencer OS for Brands: https://storybrandoffer.com/ SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for listeners of The Story of a Brand Podcast. Start today! Visit the link above.

In this episode, Rose Hamilton, Founder of Compass Rose Ventures, interviews Eric Malka, Co-founder of The Art of Shaving and now leading Strategic Brand Investments. Eric's journey from starting a small business to building an iconic brand is filled with valuable lessons for entrepreneurs and brand leaders alike. His insights on intellectual property, execution, and grit will leave you ready to take your business to the next level. In our conversation, Eric shares practical advice on building a brand with long-term value, staying close to your customers, and the challenges of scaling a business. Whether you're a seasoned entrepreneur or just starting out, there's something here for everyone! Key Moments: * The importance of building intellectual property for creating lasting brand value. * Why execution is critical and how to turn great ideas into actionable steps. * The role of grit and resilience in overcoming obstacles on the path to success. * How Eric used his brand's retail store as a customer lab to gain insights and grow the brand. * The difference between being prudent and risk-averse as an entrepreneur. Join us for this inspiring conversation and discover actionable insights that can help you grow and strengthen your brand! For more on Strategic Brand Investments, visit: https://www.strategicbrandinvestments.com/ To purchase his new book, "On the Razor's Edge: The Story of The Art of Shaving," visit Amazon. If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In today's episode, Ramon Vela interviews Seth Casden, Co-founder and CEO of Celliant and Hologenix, LLC, the makers of Celliant. Seth's journey involves perseverance, innovation, and an unwavering belief in his vision. We dive deep into the fascinating world of infrared-emitting textiles and explore how this technology can enhance performance, recovery, and even improve sleep. In this episode, Seth and I discuss not only the groundbreaking science behind Celliant's technology, but he opens up about the challenges of building a new market and the lessons learned from over 20 years of commitment to making a difference. Whether you're interested in how infrared works, are curious about what it takes to stay motivated for over two decades, or just want to hear about an inspiring founder's journey, you won't want to miss this one. Key Moments: * Seth shares a powerful story of resilience when Celliant almost had to close its doors in 2015 and how an investor's belief helped them continue. * A deep dive into the science of infrared-emitting textiles and how they enhance circulation, energy levels, and recovery. * The importance of staying committed and the mindset required for pushing through tough times as an entrepreneur. * Seth's thoughts on balancing family life while pursuing a high-risk entrepreneurial venture. * How Celliant focused on partnerships with leading brands rather than creating its own consumer brand. Join us as we explore Seth's journey, the technology that powers Celliant, and the lessons that apply to anyone striving to make an impact. Listen in and let Seth's story inspire you to keep pushing, no matter the obstacles! For more on Celliant, visit: https://celliant.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this podcast episode, I had the pleasure of interviewing Brad Bennett, the founder of BDBC. Brad's company operates in the fascinating space of PR and affiliate marketing, helping brands not only secure valuable press placements but also track real, measurable results from these efforts. We explore what it takes to succeed in this industry, the challenges of entrepreneurship, and how affiliate marketing has transformed the digital publishing landscape. Here are some of the key moments from our conversation: * Brad shares the importance of gratitude and resilience in entrepreneurship, emphasizing how he navigated imposter syndrome. * We discuss how BDBC blends PR with affiliate marketing to drive direct sales for clients while maintaining authentic brand representation. * Brad explains the shift in editorial decisions, where content is often driven by monetization strategies rather than pure editorial interests. * He highlights the importance of setting realistic client expectations and ensuring transparency in PR efforts. * We explore how affiliate marketing is essential for brands seeking coverage in today's digital landscape, especially in top-tier publications. Join us in listening to this insightful episode and gain a deeper understanding of the evolving PR and marketing industry. For more on BDBC, visit: https://bdbc.co/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret is shared by fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.

In this episode of The Story of a Brand Show, I sit down with Jonathan Grahm, the creative force behind Compartes, the artisanal chocolate brand beloved by celebrities and foodies alike. With over 75 years of history, Compartes has evolved into a unique combination of craftsmanship and artistry, delivering bold flavors like avocado toast chocolate bars and decadent truffles. Jonathan shares the journey of revamping his family business, turning it into a modern-day sensation while staying true to traditional chocolate-making techniques. We dive deep into Jonathan's passion for innovation, how he brings LA's vibrant culture into every chocolate bar, and what it's like being an artist in the world of chocolate. Whether creating a unique Diwali collection or crafting chocolates for the Oscars, Jonathan's story is one of creativity, dedication, and love for his craft. Key Moments: * The Visit from Mindy Grossman: How a meeting with the CEO of HSN helped catapult Compartes to new heights. * Innovation in Every Bite: Jonathan's passion for creating unique flavors like avocado toast and coffee-donut bars. * The Heart of the Business: Why Jonathan is hands-on in everything from chocolate-making to shipping orders. * Slow and Steady Wins the Race: How Jonathan's "slow and steady" approach to business has helped him navigate challenges and build a thriving brand. * Corporate Gifting Revolution: The game-changing success of customized chocolates for brands like Louis Vuitton and American Airlines. Join us in listening to this fascinating conversation with a true chocolate visionary! For more on Compartes, visit: https://compartes.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. SARAL - The Influencer OS for Brands: https://storybrandoffer.com/ SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for listeners of The Story of a Brand Podcast. Start today! Visit the link above.

Today, Rose Hamilton, founder of Compass Rose Ventures, sits down with Wendy Strgar, the founder of Good Clean Love—a brand leading the charge in women's health innovation. Wendy's passion for women's wellness is truly inspiring, and she shared some groundbreaking insights on how vaginal health is intricately linked to overall well-being. Our conversation touched on everything from the importance of the vaginal microbiome to the challenges women face in getting proper care. In this episode, Wendy opens up about her journey, the inspiration behind Good Clean Love, and the innovative steps her company is taking to improve diagnostics and treatment options for women. Whether you're in the consumer goods industry or simply interested in women's health, this episode is packed with valuable information and actionable insights that you won't want to miss. **Key Moments:** - Wendy explains the critical role of the vaginal microbiome and its connection to overall health. - Discussion on why so many women are misdiagnosed with vaginal health issues and how this can be improved. - Insight into how Good Clean Love is pioneering safer, more effective products for women's health. - The innovative work of Vaginal Biome Science, Wendy's spin-off company, and its impact on diagnostics. - Wendy's advice for consumer brand decision-makers on how to better serve women's health needs. Join us in listening to this eye-opening episode and discover how you can make a difference in women's health and wellness. Let's dive into this important conversation! For more on Good Clean Love, visit: https://goodcleanlove.com/ For more on Vaginal Biome Science, visit: https://www.vaginalbiomescience.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode, I had the pleasure of interviewing Amy Gordinier, the incredible founder of Skinfix. We dive deep into her journey of taking a century-old balm formula and transforming it into a brand that not only heals but also changes lives. Amy's passion for creating products backed by clinical efficacy and sustainability shines through, making Skinfix a brand you can trust. From the challenges of entrepreneurship to building a brand that balances both clean and clinical formulas, Amy shares her inspiring story of growth, resilience, and commitment to skin health. Here's what you'll learn from this insightful conversation: * How Amy's passion for clean, clinically-backed skincare led to Skinfix's success. * The importance of clinical trials and dermatologists backing in proving the efficacy of products. * The challenges and triumphs of transitioning from founder to CEO and how Amy embraced professional leadership for growth. * Why sustainability is a core value for Skinfix and how it's recognized as a "Planet Aware" brand at Sephora. * The significance of slow and steady growth in building a brand with longevity. Join me, Ramon Vela, in listening to this engaging episode and learning how Skinfix continues to make waves in the beauty industry by prioritizing skin health and sustainability! For more on Skinfix, visit: https://skinfix.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above. Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What is the secret shared by fast-growing Health & Wellness brands like Xtendlife, Nourished, and Hunter & Gather? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a complimentary "influencer strategy plan session" that you own whether you utilize Augmentum or use in-house. Visit our unique link above.

In this episode of The Story of a Brand Show, Ramon Vela speaks with Daniel Faierman, Partner at Habitat Partners and former PepsiCo executive. Daniel shares insights on what makes a successful CPG business, from strong gross margins to product and value proposition differentiation. He also dives deep into the challenges entrepreneurs face today and how Habitat Partners is helping brands thrive despite market pressures. His expertise in the industry's operational and investment sides offers valuable advice for startups and established brands alike. Key Takeaways: * The importance of gross margins in the early stages of a CPG business * Why a differentiated product and value proposition is critical to success * How Habitat Partners provides strategic value through Red Antler, their creative agency roots * Balancing growth and profitability in today's challenging economic environment * Daniel's advice for entrepreneurs: creativity, cashflow management, and knowing when to pivot Join us in listening to this insightful conversation with Daniel Faierman! For more on Habitat Partners, visit: https://www.habitatpartners.co/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. Shopline US - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode, I chat with Chris Hobson, the founder of Patchology and CEO of Rare Beauty Brands. Chris shares his journey from launching Patchology with a focus on innovative skincare solutions to expanding his vision with Rare Beauty Brands. His entrepreneurial wisdom and insights into building successful beauty brands offer a wealth of knowledge for anyone navigating the CPG space. Chris discusses how Patchology evolved from a tech-driven idea to a beloved brand that delivers moments of joy through self-care. He also dives into the challenges of blending creativity with discipline in building a brand and how listening to consumers shaped Patchology's growth. His reflections on entrepreneurship are truly inspiring. Key Takeaways: - How Patchology's focus shifted from functional benefits to emotional connections with customers - The importance of blending discipline with creativity in brand building - How Patchology adapted during the pandemic to grow its direct-to-consumer business - The value of testing new ideas through direct customer interactions - Chris's passion for mentoring through the Lift Beauty Accelerator Join us in listening to this insightful conversation with Chris Hobson! For more on Patchology, visit: https://www.patchology.com/ For more on Rare Beauty Brands, visit: https://rarebeautybrands.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. SARAL - The Influencer OS for Brands: https://storybrandoffer.com/ SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above.

In this episode of The Story of a Brand Show, I sit down with Aaron Nosbisch, founder and CEO of Brez, to explore the incredible journey behind his innovative cannabis beverage brand. Aaron opens up about the challenges and triumphs of building a product that provides an enjoyable, alcohol-free alternative and delivers on a mission to help people feel good without the usual downsides. His insights into entrepreneurship, wellness, and the power of making meaningful connections are inspiring and relatable for anyone navigating their own journey. We also explore Aaron's personal story of perseverance, where he reflects on the importance of support networks, the entrepreneurial hustle, and how gratitude has shaped his life and business. Whether you're curious about the cannabis beverage industry or looking for ways to foster a healthy, balanced lifestyle, Aaron's thoughtful perspective is sure to resonate. Key Moments in the Podcast: - Aaron shares how his wife's words of affirmation helped him through moments of self-doubt and stress. - Insight into the challenges of marketing cannabis products in an industry with many advertising roadblocks. - The unique journey of scaling Brez as a direct-to-consumer cannabis beverage brand, offering a healthier alternative to alcohol. - A look at the powerful role of lion's mane and other ingredients in Brez, making it a smarter, social drink option. - Aaron's deep reflections on why feeling good doesn't have to come with negative consequences and how Brez changes how we think about social drinking. Join us in listening to this episode and discover how Aaron is changing the game with Brez, offering a new way to relax, connect, and feel good without compromise. For more on Brez, visit: https://www.drinkbrez.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this insightful episode, Rose Hamilton, founder of Compass Rose Ventures, welcomes back Marc Washington, the brilliant founder and CEO of Supergut, a gut health nutrition company revolutionizing the wellness space. Marc shares the deeply personal motivation behind Supergut and his mission to create science-backed, functional nutrition products that improve gut health, help with appetite control, and promote overall metabolic well-being. His journey from being a health and wellness executive to a passionate entrepreneur is both inspiring and informative as he dives into the challenges and triumphs of building a brand that is both functional and enjoyable. We also explore the fascinating connection between gut health and the body's natural ability to produce satiety hormones like GLP-1. Marc explains how Supergut offers a natural, prebiotic-packed solution to help consumers stay healthier without relying on pharmaceuticals. Whether you're interested in nutrition, health innovation, or entrepreneurship, Marc's insights will leave you thinking about your gut health in a whole new way! Key Moments in the Podcast: - Marc's personal story of loss and how it ignited his passion to create Supergut. The science behind prebiotics and how they naturally enhance gut health and metabolic function. - How the "Ozempic era" opened doors for Supergut to educate consumers about GLP-1 hormones. - The importance of taste and convenience in making Supergut a sustainable part of consumers' lives. - Marc's advice on resilience and perseverance for entrepreneurs building impactful brands. Join us for this enlightening episode with Marc Washington as we explore the science of gut health, the power of functional nutrition, and the journey of entrepreneurship. You won't want to miss it! For more on Supergut, visit: https://www.supergut.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above. Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What is the secret shared by fast-growing Health & Wellness brands like Xtendlife, Nourished, and Hunter & Gather? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a complimentary "influencer strategy plan session" that you own whether you utilize Augmentum or use in-house. Visit our unique link above.

In this episode of The Story of a Brand Show, I have an inspiring conversation with Steph Chen, the Founder of Anyday. Steph shared the incredible journey behind Anyday's innovative cookware that transforms how we think about microwave cooking. From her experience working at Eat Just to collaborating with renowned chefs like David Chang, Steph's passion for food and convenience shines through in her groundbreaking product, making cooking faster, healthier, and easier. Steph opened up about the challenges of launching Anyday, including the skepticism around microwave cooking and the importance of conviction in her vision. She also shared insightful lessons learned as an entrepreneur, offering valuable advice for anyone looking to turn their passion into a thriving business. This episode is packed with inspiration and practical wisdom for food enthusiasts and aspiring entrepreneurs. Key Moments in the Podcast: - Steph shares how her previous experiences shaped her journey to creating Anyday. - The moment Steph discovered the potential of microwave cooking and turned it into a business opportunity. - The challenges of building consumer trust in a new product category. - Collaborating with David Chang on how it influenced Anyday's success. - Steph's advice on conviction, leadership, and empowering your team. Join me, Ramon Vela, and Steph Chen, as she takes us through her entrepreneurial journey and the innovations behind Anyday. Whether you're curious about microwave cooking or looking for inspiration as a business owner, this conversation is one you won't want to miss! For more on Anyday, visit: https://cookanyday.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂𝗿 𝗖𝗣𝗚 𝗯𝗿𝗮𝗻𝗱 – Increase the lifetime value of customers, Expand into the US market, Create an omnipresent & omnichannel footprint, Optimize customer journeys, or Build brand communities and more. Visit the link above. Shopline USA - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode of The Story of a Brand Show, I interview Kerry O'Brien, CEO, Founder, Head Designer, and the visionary behind Commando. Kerry shared her journey from working in corporate communications to revolutionizing the intimate apparel industry with her innovative approach to fabrics and design. We discussed how her Vermont roots and entrepreneurial spirit shaped her path, leading her to create a brand that prioritizes comfort, confidence, and quality above all. In this interview, she opens up about the challenges she faced in bringing Commando to life, including the early struggles of introducing her ideas to the market and the bold decisions that helped the brand grow into a beloved name in fashion. Key Moments in the Podcast: - Kerry shares how her Vermont upbringing and corporate background influenced the creation of Commando. - The pivotal moment when she decided to leave her corporate job after September 11th to pursue her passion for fashion. - The innovative approach to fabrics that sets Commando apart in the intimate apparel industry. - The challenges of launching a brand in a highly competitive market and how she overcame them. - Kerry's advice for entrepreneurs: the importance of asking for help and staying true to your vision. Join me, Ramon Vela, and Kerry O'Brien as she shares her entrepreneurial journey, offering lessons and inspiration to anyone looking to turn their passion into a successful business. Don't miss out on this fascinating conversation! For more on Commando, visit: https://www.wearcommando.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. SARAL - The Influencer OS for Brands: https://storybrandoffer.com/ SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above.

In this episode of The Story of a Brand Show, I had an incredible conversation with Danny Winer, Co-Founder and CEO of Hexclad. Danny shared the remarkable journey of Hexclad, from the innovative idea of creating hybrid cookware to becoming a leading brand in the kitchenware industry. We explored his challenges, the importance of perseverance, and the unique technology behind Hexclad's products, which make cooking easier and more enjoyable. Danny's story is one of resilience, innovation, and passion for cooking. He opened up about the pivotal moments that shaped Hexclad, including his partnership with Gordon Ramsay and the shift from a failing juicer business to the successful launch of Hexclad. Key Moments: - Danny discusses the transition from a failing juicer business to founding Hexclad. - The unique hybrid technology that sets Hexclad cookware apart from the competition. - The importance of vertical integration in maintaining product quality and innovation. - Insights into the partnership with Gordon Ramsay and its impact on Hexclad's growth. - Danny's advice for entrepreneurs on handling failures and pivoting towards success. Join me, Ramon Vela, and Danny Winer as he shares the story behind Hexclad and offers valuable lessons for anyone looking to innovate and succeed in their business ventures. Don't miss out on this inspiring conversation! For more on HexClad, visit: https://hexclad.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand – Increase the lifetime value of customers, Expand into the US market, Create an omnipresent & omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. Shopline USA - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode of The Story of a Brand Show, I had an incredible conversation with Danny Winer, Co-Founder and CEO of Hexclad. Danny shared the remarkable journey of Hexclad, from the innovative idea of creating hybrid cookware to becoming a leading brand in the kitchenware industry. We explored his challenges, the importance of perseverance, and the unique technology behind Hexclad's products, which make cooking easier and more enjoyable. Danny's story is one of resilience, innovation, and passion for cooking. He opened up about the pivotal moments that shaped Hexclad, including his partnership with Gordon Ramsay and the shift from a failing juicer business to the successful launch of Hexclad. Key Moments: - Danny discusses the transition from a failing juicer business to founding Hexclad. - The unique hybrid technology that sets Hexclad cookware apart from the competition. - The importance of vertical integration in maintaining product quality and innovation. - Insights into the partnership with Gordon Ramsay and its impact on Hexclad's growth. - Danny's advice for entrepreneurs on handling failures and pivoting towards success. Join me, Ramon Vela, and Danny Winer as he shares the story behind Hexclad and offers valuable lessons for anyone looking to innovate and succeed in their business ventures. Don't miss out on this inspiring conversation! For more on HexClad, visit: https://hexclad.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand – Increase the lifetime value of customers, Expand into the US market, Create an omnipresent & omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. Shopline USA - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode of The Story of a Brand Show, I interview Ciriaco Chavez, Director of Agriculture and Innovation, and Fredric Lebourg, CEO of Fresh Press Farms. In this episode, we delve into Fresh Press Farms' incredible journey, exploring their innovative approaches to sustainable agriculture and their passion for producing high-quality olive oil and other products. We discuss the challenges they faced in growing olive trees in Georgia's unique climate, the importance of vertical integration, and their commitment to sustainability. Fredric and Ciriaco share insightful stories about the growth of their business, the development of new products like Sunflower oil and Peach Cider Vinegar, and their vision for the future of Fresh Press Farms. Key Moments in the Interview: - The innovative methods used to grow olives sustainably in Georgia's climate. - The importance of vertical integration in maintaining product quality and trust. - The development and benefits of their high polyphenol "Pure Gold" olive oil. - Insights into their new product, peach cider vinegar, and its market impact. - The exciting news about expanding into 5,000 stores, including a new chain in Minnesota. Join us in listening to this enlightening episode and get inspired by the passion and dedication behind Fresh Press Farms. For more on Fresh Press Farms, visit: https://freshpressfarms.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. SARAL - The Influencer OS for Brands: https://storybrandoffer.com/ SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above.

In this episode of The Story of a Brand, I interview Heather Sloan and Enwei Li, the innovative co-founders of Heali Medical. They shared their journey of creating Heali patches, a product born out of their combined expertise in chiropractic care and Chinese medicine. Heather and Enwei discussed the challenges they faced in bringing their unique product to market, the lessons they learned along the way, and the role of magnesium in their formulations. They also highlighted the importance of market awareness and the support of a strong community in their entrepreneurial journey. This episode is packed with valuable insights for anyone interested in health, wellness, and innovative product development. Key Moments in the Podcast: - Heather shares the story of how Floyd Mayweather's positive feedback boosted their confidence in Heali patches. - The duo explains the critical role of magnesium in their products for pain relief and recovery. - Enwei discusses the influence of Chinese medicine on their product design and the integration of natural ingredients. - Heather and Enwei talk about the specific challenges of market awareness and the importance of community support. - Insights into their new product developments focused on women's health and their exciting partnership with Walmart. Join me, Ramon Vela, Heather Sloan, and Enwei Li as we explore the science and passion behind Heali Medical. Whether you're an athlete, an expecting mother, or someone seeking natural pain relief solutions, this conversation is a must-listen! For more on Heali Medical, visit: https://www.healimedical.com/en-us If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above. Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What is the secret shared by fast-growing Health & Wellness brands like Xtendlife, Nourished, and Hunter & Gather? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a complimentary 30-minute "influencer strategy plan session." Visit our unique link above.

In this episode of The Story of a Brand Show, I interview Justin Hai, the visionary Founder and CEO of Rebalance Health. Justin shares the compelling story of how a personal health crisis involving his wife led him to explore the intricate connections between cortisol, sleep, and overall well-being. His journey from understanding cortisol's impact on health to developing a groundbreaking product that addresses these issues is truly inspiring. Justin's insights into how modern lifestyles disrupt our natural rhythms and the role technology plays in this disruption are both eye-opening and practical. Justin's approach to health is holistic, focusing not just on products but on lifestyle changes that can significantly improve quality of life. This episode is packed with valuable information, whether you're struggling with sleep, managing stress, or looking for natural ways to balance your hormones. Key Moments in the Podcast: - Justin shares the personal story of his wife's illness and how it inspired the creation of Rebalance Health. - The critical role cortisol plays in our sleep cycles and overall health. - Insights into the 104-women study and the remarkable results regarding menopause symptoms. - The impact of technology on our natural circadian rhythms and how to mitigate its effects. - Practical advice on achieving uninterrupted sleep and the importance of lifestyle changes alongside using Rebalance Health products. Join me, Ramon Vela, and Justin Hai, as we discuss the science behind cortisol and its profound effects on health. Discover how Rebalance Health can help you achieve better sleep and a more balanced life. Whether you're dealing with menopause, stress, or just looking to improve your overall well-being, this conversation is a must-listen! For more on Rebalance Health, visit: https://rebalancehealth.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand – Increase the lifetime value of customers, Expand into the US market, Create an omnipresent & omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit link above. Shopline USA - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode of The Story of a Brand, I interview Kim Biddle, the dynamic Co-founder of Clutch Affiliate. Kim brings a wealth of experience and a refreshing perspective on affiliate marketing, particularly for small to medium-sized businesses. We delved into her journey from influencer marketing to founding Clutch Affiliate and her passion for creating genuine, value-driven relationships with her clients. Kim's approach to affiliate marketing is rooted in authenticity and community-building. She emphasizes the importance of having a solid, user-friendly website before launching an affiliate program and the need for realistic expectations regarding the timeline and effort required for success. Her philosophy is all about nurturing relationships and ensuring that every step taken adds real value to the client's business. This episode is packed with actionable advice and thought-provoking insights that can help entrepreneurs at any stage of their journey. Key Moments in the Podcast: - Kim shares her personal journey from influencer marketing to Co-founding Clutch Affiliate. - The difference between influencers and affiliates and how these roles can overlap. - Essential steps for starting an affiliate program, including the importance of a seamless customer journey. - The value of micro-influencers and why their captive audiences are often more effective. - How to determine if affiliate marketing is the right strategy for your business and realistic expectations for outcomes. Join me, Ramon Vela, and Kim Biddle as we discuss the nuances of affiliate marketing. Whether you're just starting out or looking to refine your approach, Kim's insights are sure to provide valuable guidance. For more on Clutch Affiliate, visit: https://www.clutchaffiliate.co/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. SARAL - The Influencer OS for Brands: https://storybrandoffer.com/ SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above.

In this episode of The Story of a Brand Show, host Rose Hamilton, Founder of Compass Rose Ventures, interviews Julia Tunstall, the Co-founder and CEO of A Bar Above. Julia shares her fascinating journey of building a company dedicated to the art of cocktails, from the early days of education and content creation to the successful launch of their premium barware line. Throughout the conversation, Julia offers valuable insights into entrepreneurship, innovation, and the strategic use of AI in business. Julia and her husband, Chris, started A Bar Above with a passion for craft cocktails and a mission to make high-quality bartending education accessible to everyone. Their story is one of perseverance, creativity, and community engagement. Julia's experience and wisdom inspire listeners and provide practical advice for navigating the challenges of building a brand. Highlights from the Episode: - The Genesis of A Bar Above: How Julia and Chris turned their passion for cocktails into a thriving business offering education, social media content, and premium barware. - Chris's Journey: From a craps dealer in Vegas to a craft bartender and co-founder of A Bar Above, Chris's unique path and dedication to the craft of bartending. - Community and Partnerships: The importance of community engagement and strategic partnerships in growing a brand. - Innovative Use of AI: Julia's creative approach to integrating AI into their workflow, from generating product designs to enhancing team collaboration. - Product Development: The role of AI in brainstorming and iterating new product designs for A Bar Above's premium barware line. - Balancing Work and Family: Julia's insights on managing a growing business and a family, including the benefits of having a supportive partner and involving their children in the business. Join us as we explore Julia Tunstall's journey with A Bar Above and gain valuable insights into entrepreneurship, innovation, and the art of cocktails. Don't miss this engaging and informative episode filled with practical advice and inspiring stories. Listen now and elevate your understanding of what it takes to build a successful brand in the ever-evolving world of business. For more on A Bar Above, visit: https://abarabove.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂𝗿 𝗖𝗣𝗚 𝗯𝗿𝗮𝗻𝗱 – Increase the lifetime value of customers, Expand into the US market, Create an omnipresent & omnichannel footprint, Optimize customer journeys, or Build brand communities and more. Visit link above. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In today's episode, host Ramon Vela dives into a fascinating conversation with Heather Wallace, CEO of Curology. Heather shares her journey, and the incredible work Curology is doing in the skincare industry. From customized prescription skincare to expanding into hair loss treatments, Curology is transforming how we approach skincare with a blend of telehealth and personalized products. This episode is packed with insights into the challenges and triumphs of running a rapidly growing company in a competitive market. Heather also discusses the importance of having a strong team, maintaining a clear vision, and the power of mentorship in her career. Her passion for providing effective, clinically proven skincare solutions shines through in our conversation. Whether you're a skincare enthusiast or an aspiring entrepreneur, this episode offers a wealth of knowledge and inspiration. Key Moments: - Heather shares advice from her mentor that shaped her career and leadership style. - The transition of Curology from a DTC brand to an omni-channel approach. - How Curology's customized treatments provide superior acne, anti-aging, and hair loss results. - Clinical data and personalized care are essential in Curology's product offerings. - Curology's community program provides subsidized skincare to those in need. Join us in listening to this episode as we explore Curology's innovative approaches to improving skin health and confidence for people everywhere. You won't want to miss this enlightening and engaging conversation! For more on Curology, visit: https://curology.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In today's episode, host Ramon Vela has an insightful conversation with Adena Merabi, Okendo's Partnership Team Lead. Adena shares Okendo's exciting journey from its early days to becoming a powerhouse in the e-commerce tech space. We discuss the importance of customer reviews, zero-party data, and how Okendo is helping brands create better customer experiences. Adena also illuminates the challenges brands face today, the importance of building a solid tech stack, and how partnerships play a crucial role in Okendo's success. Whether you're a brand looking to enhance your customer interactions or an entrepreneur interested in the latest e-commerce trends, this episode is packed with valuable insights. Key Moments: - Adena's journey to Okendo and the mentorship that shaped her path. - The rapid growth of Okendo and the new products they've launched. - Strategies for collecting zero-party data and why it's crucial in today's market. - How Okendo's integrated suite of products helps brands increase customer lifetime value. - The vital role of partnerships in Okendo's success and the unique aspects of their partner program. Join us in listening to this episode as we explore the dynamic world of Okendo and discover how they are empowering brands to turn customers into super fans. For more on Okendo, visit: https://okendo.io/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 – Increase the lifetime value of customers, Expand into the US market, Create an omnipresent & omnichannel footprint, Optimize customer journeys, or Build brand communities and more. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

Welcome to another episode of The Story of a Brand Show! Today, host Ramon Vela brings you a fantastic conversation with Carly Spatt, Head of Business Development, and Jim Shehigian, Senior Vice President and Credit Department Business Head at AION. In this episode, we dive into the crucial role of financial support for emerging brands, especially during challenging economic times. Carly and Jim share their insights on how AION helps brands navigate the complex world of financing, providing invaluable advice for founders and entrepreneurs. We discuss everything from the importance of planning for success to the specific financial tools that can help businesses grow without giving up equity too early. This episode is packed with practical tips and inspirational moments that you won't want to miss. Key Moments: - Jim's remarkable story of early career mentorship and its lasting impact on his professional journey. - Carly's passion for supporting small entrepreneurs and her journey into the CPG industry. - Insights into the current market trends and the challenges brands face in securing capital. - Detailed explanation of AION's flexible financing options and how they support brand growth. - Advice on preparing for financial success and the importance of having accurate financial records. Join us as we explore the incredible work Carly and Jim are doing at AION to support brands in their journey toward success. For more on AION, visit: https://www.aionfi.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose Ventures is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In today's episode of The Story of a Brand, host Ramon Vela interviews Patricio Fuentes, the founder of Gel. Patricio shares his fascinating journey in the world of consumer packaged goods (CPG) design, and we dive deep into the insights he's gained from working with domestic and international brands. This episode is packed with valuable takeaways for anyone interested in the CPG space. From discussing the latest trends at Expo West to exploring the unique challenges and opportunities of entering the U.S. market, this episode offers something for everyone. Key Moments: - Patricio's reflections on Expo West and the exciting trends he observed in the CPG industry. - The critical importance of understanding your audience and maintaining authenticity in branding. - Insights into the challenges and strategies for international brands entering the U.S. market. - Patricio's views on the future of CPG and the promising trends he's looking forward to. - The role of gratitude and family support in Patricio's entrepreneurial journey. Join us in listening to this episode as we explore Patricio Fuentes' incredible journey and his invaluable insights into the CPG world. You won't want to miss this engaging and informative conversation! For more on Gel, visit: https://gelcomm.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode of The Story of a Brand, Ramon Vela interviews Lisa Goodman, Founder of GoodSkin Clinics. Lisa shares her unique journey as a "reluctant entrepreneur" who, despite initial hesitations, has built a successful business grounded in a European methodology for skin treatments. Lisa's passion for patient care and holistic medical approach to aesthetics shine through in our conversation. She opens up about the challenges and triumphs of running a business, the importance of mental wellness, and the profound impact of a supportive team. She also discusses her philosophy on personalized treatments, the significance of proper diagnosis, and how GoodSkin Clinics stands out in the crowded aesthetic industry. Key Moments: - Lisa describes her transition from a part-time endeavor to building GoodSkin Clinics and the role her team played in this growth. - The eye-opening experience Lisa had in Europe that transformed her approach to aesthetic treatments. - The critical importance of diagnosis in providing long-term, effective skincare solutions. - Insights into how GoodSkin Clinics integrates mental wellness into their patient care. - The challenges of fighting against the marketing of quick fixes and educating clients on holistic, long-term treatments. Join us in listening to this episode as we explore Lisa Goodman's remarkable journey and discover how GoodSkin Clinics is redefining beauty with a touch of European elegance and medical expertise. You won't want to miss this inspiring and informative conversation! For more on GoodSkin Clinics, visit: https://www.goodskinclinics.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode, Ramon Vela interviews Jeff Avila, Co-founder of Reap and Glow, about innovative skincare. Jeff reminisces about his mentorship under the legendary Jay Patrick at Alacer. Hear firsthand how Jay's pioneering product development strategies shaped Jeff's impressive 25-year career in the industry. Jeff passionately shares his commitment to working directly with ethical growers, particularly in Colombia and Costa Rica, harnessing the incredible antioxidant properties of coffee fruit for skin care. We also delve into the complexities and rewards of market innovation, as Jeff emphasizes the importance of unique products backed by rigorous clinical data. Learn about their groundbreaking collaborations for encapsulated hyaluronic acid and safety testing, ensuring every product delivers on its promise. Explore Reap and Glow's fantastic range of affordable and effective products, including a coffee-fruit antioxidant cleanser, a Turmeric peptide-firming and smoothing serum with Ayurvedic complex ingredients, and a soon-to-be-released deep hydrating rejuvenation cream. From Jeff's transition from science to entrepreneurship to overcoming sales challenges, this episode is a treasure trove of wisdom. Tune in now and embark on a journey of scientific rigor, sustainable beauty, and entrepreneurial spirit with Jeff Avila. For more on Reap & Glow, visit: https://reapandglow.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode, Rose Hamilton, Founder of Compass Rose Ventures, interviews Wendy Wen, Founder and CEO of Antelope, and explores the strategic approach behind the company's success in acquiring and scaling natural pet CPG brands. Wendy Wen shares valuable insights on building a resilient and sustainable business in the competitive pet market. Key Points Covered: * Strategic Acquisitions and Quality Control: * Navigating Market Challenges: * Traits of Successful Founders: * Sustainable Growth Strategies: * Organizational Growth and Remote Work: * Personal Well-Being and Self-Care: * Investment and Financial Strategies: * Entrepreneurial Insights: * Happiness and Personal Growth: Join us as we unpack the various elements that contributed to Antelope's success and gain insights into building a brand that resonates with consumers while fostering sustainable and innovative practices in the Pet industry. For more on Antelope, visit: https://www.antelopepets.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode, Ramon Vela interviews Lemon Perfect's founder and CEO Yanni Hufnagel. He takes us through the evolution of his innovative beverage company, from the early days of securing investor support to achieving the remarkable milestone of selling nearly 100 million bottles! He candidly discusses the highs and lows of entrepreneurship, shedding light on the vital role of persistence, competitive stamina, and strategic decision-making in driving growth. Yanni also celebrates the unwavering dedication of his amazing team, whose efforts have been instrumental in expanding Lemon Perfect in a fiercely competitive market. Yanni also opens up about his leadership journey, sharing moments of doubt and triumph, and emphasizes the health benefits of Lemon Perfect – a zero-sugar, calorie-free, sodium-free beverage enriched with organic lemons. Discover how Lemon Perfect is changing the game by offering a delicious, healthy alternative to sugary drinks, and explore the variety of flavors now available at national retailers. For more on Lemon Perfect, visit: https://lemonperfect.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode, Ramon Vela dives into the inspiring entrepreneurial journey of Aaron Ambuske, Founder of Hest. Eight years ago, Aaron set out to revolutionize outdoor sleeping solutions by creating products that bring the comfort of home mattresses to the great outdoors. Supported by family, investors, mentors, and friends, Aaron navigated startup challenges to develop innovative products. He started by targeting the premium car camper market, which capitalized on trends like increased outdoor activities and the digital nomad lifestyle, solidifying its market position. Aaron placed a strong emphasis on design and sustainability, ensuring user satisfaction and eco-friendly practices through careful material choices, product longevity, and sustainable packaging. The company's product range includes foamy camp pads, versatile travel pillows, and innovative comforters with unique features like a foot box to prevent sliding. Engaging with the community and promoting the mental health benefits of nature, Hest enhances customer experiences by focusing on sleep quality, temperature regulation, practicality, and exceptional customer service. Join us as Aaron Embuskey takes us through Hest's journey of creating high-quality outdoor products that ensure a comfortable and restful night's sleep, no matter where your adventures take you. For more on Hest, visit: https://hest.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode of The Story of a Brand, host Ramon Vela interviews Tate Stock, Chirp's innovative founder and CEO. Tate shares his inspiring entrepreneurial journey, from creating the first Chirp wheel out of sewer pipes to overcoming early business challenges with family support. They discuss how Chirp transitioned from a yoga prop to a leading back pain relief product, resulting in explosive growth and a successful appearance on Shark Tank. Tate's story highlights the importance of gratitude, perseverance, and innovative thinking in building a successful brand. Tune in to learn about the evolution of Chirp and its impact on the wellness industry. For more on Chirp, visit: https://gochirp.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

Welcome to this inspiring episode of "The Story of a Brand," in which Ramon Vela explores the heartfelt journey of Daniel Goetz, the visionary founder of GoodPop. In this episode, Daniel recounts his experiences, highlighting how believing in others and helping without expecting anything in return can create a ripple effect of positivity and open doors to unexpected opportunities. Daniel advocates for the power of kindness, resilience, and self-awareness through personal and family anecdotes, showing us how these values can sustain entrepreneurs through the inevitable challenges of building a business. Daniel's story is not just about creating healthier, low-sugar, dairy-free, and gluten-free products; it's about setting higher standards in the consumer packaged goods industry. We'll discuss the significance of feedback, advice, and emotional detachment in decision-making, learning from failures, and the role of storytelling in self-perception. With accolades such as B Corp certification, GoodPop is a brand committed to social impact, ethical practices, and sustainability. Discover why you should consider incorporating these delicious, healthier options. For more on GoodPop, visit: https://goodpop.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode, Rose Hamilton, Founder of Compass Rose Ventures, dives deep into the inspiring journey of Oyéta Kokoroko, the founder of OKOKO Cosmétiques, who transformed her personal struggles with acne into a flourishing natural skincare brand. We explore how she navigated the beauty industry without prior experience, leveraging unique products, strategic marketing, and community support to build her brand. Key themes: * Founder's Inspiration and Brand Creation * Growth Strategies * Marketing and Customer Engagement * Brand Building and Storytelling * Sustainability and Innovation * Mentorship and Community * Global Expansion Join us as we unpack the various elements that contributed to OKOKO Cosmétiques' success and gain insights into building a brand that resonates with consumers while fostering sustainable and innovative practices in the beauty industry. For more on OKOKO Cosmétiques Inc., visit: https://okokocosmetiques.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode, Ramon Vela sits down with Allison Kelly, Chief Revenue Officer, and Blake Imperl, Vice President of Marketing for Digioh, to explore the intricate layers of career development, personal growth, and the ever-evolving landscape of e-commerce marketing. Specializing in direct-to-consumer marketing for brands on Shopify and other platforms, Digioh helps high-revenue clients optimize their tech stacks. As a self-funded company, Digioh offers transparent, honest, and stable solutions free from external pressures. Join us for this enlightening conversation as Allison and Blake from Digioh share their insights and experiences, offering valuable lessons for career development and strategic e-commerce marketing. Whether you're an industry veteran or just starting, this episode is packed with actionable takeaways to help you thrive in today's competitive landscape. For more on Digioh, visit: https://www.Digioh.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode, host Ramon Vela sits down with Roly Nesi, Founder of Roar Organic, to explore the remarkable journey behind the brand. Roly shares personal stories of gratitude, the challenges of starting a beverage company, and the pivotal moments that shaped Roar Organic into a leading hydration solution. Discover the inspiration behind their innovative flavors, the importance of team dynamics, and the unique approach to staying relevant in a competitive market. Whether you're an aspiring entrepreneur or a fan of delicious, functional beverages, this episode offers valuable insights and inspiration. Tune in to learn more about the story of a brand making waves in the beverage industry. For more on Roar Organic, visit: https://roarorganic.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode, Ramon Vela interviews Co-founders Aaron Steinberg, MA, PCC, and Jessica Trouillaud of Grow Together. Grow Together is on a mission to normalize the struggles relationships face in parenthood and give couples the tools to overcome them, emerging stronger on the other side. The platform has two virtual courses - one for couples entering parenthood and one for couples already in the thick of it - and a new digital guide focused solely on the largest marital problem in parenthood - the division of roles and responsibilities. * They advocate for normalizing discussions about post-parenthood relationship dynamics, noting the lack of societal resources for this transition. * Utilizing teamwork and emotional connections, focusing on balancing organizational tasks and emotional bonds in relationships. * They stress the importance of combining empathy with effective task allocation to address underlying emotional issues. * They encourage listeners to invest in relationships, seek support, and utilize available guides and courses to strengthen connections. Join us as we discuss relationships, parenthood, entrepreneurship, and more! For more on Grow Together, visit: https://www.thegrowtogetherco.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode, Ramon Vela sits down with Alex Neist, the founder of Hostage Tape, for an insightful conversation that explores themes of gratitude, upbringing, personal growth, and the health benefits of nasal breathing. The dialogue is rich with personal anecdotes, life lessons, and expert advice, making it a must-listen for anyone interested in entrepreneurship, self-improvement, and wellness. Key Themes: * Gratitude and Positive Impressions: * Influence of Upbringing: * Journey of Personal Growth: * Self-Realization and Accountability: * Health Benefits of Nasal Breathing: * Branding and Storytelling: Join us to hear Alex's full journey and the inspiring stories that shaped Hostage Tape. For more on Hostage Tape, visit: https://HostageTape.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this engaging episode of "The Story of a Brand," Ramon Vela is joined by Selom Agbitor, Co-founder of Mad Rabbit, a revolutionary brand in the tattoo care industry. Selom shares the inspiring journey of Mad Rabbit, from its humble beginnings in college to becoming a renowned name after their Shark Tank success. The episode delves into the pivotal role of customer feedback in product development, the challenges of managing inventory, and the necessity of adaptability, especially during the COVID-19 pandemic. The brand offers 11 tattoo care products, including soothing gel, sunscreen, balm, lotion, body wash, tattoo glide, repair patches, and numbing cream, with plans to expand into piercing care. Their big focus is community building through social media and supporting tattoo artists. Selom also shares insights on future product launches. Join us for this insightful episode, in which Selom Agbitor illuminates the fascinating world of tattoo care and entrepreneurship. For more on Mad Rabbit, visit: https://www.madrabbit.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this insightful episode, host Ramon Vela engages with founders Jill Munson, Britta Plug, and Gianna De La Torre of Wildling, a pioneering holistic beauty brand, to explore the myriad facets of their brand. We discussed gratitude, customer testimonials, exciting new product launches, and Wildling's dedication to creating beauty rituals that nurture skin and emotional well-being through ancient practices and natural ingredients. Key Highlights: * The founders share heartfelt stories of positive customer feedback. * Emphasis on the significance of building strong customer relationships and community. * Introducing innovative products such as the Starnectar Jelly Cleanser and Moonbounce Plumping Moisturizer. * Detailed discussion on the use of natural ingredients and the influence of astrology in product formulation. * Exploration of facial Gua Sha tools and their benefits. * Incorporation of moonstone crystals and a reflexology spoon for enhanced facial massage techniques. * Availability of webinars and tutorials to help users understand facial maps and body points. * Promotion of a holistic self-care approach through guided practices. * Focus on plant-based ingredients like Sea Fennel and Bio Retinol. * Importance of customer feedback in refining and developing products. * Commitment to supporting the skin's microbiome and integrity. * Addressing conditions like Rosacea and Eczema with gentle, non-disruptive products. * Preference for whole plant extracts over essential oils to prevent skin sensitization. * And more! Tune in to discover how Wildling is revolutionizing the beauty industry with its holistic approach, ancient wisdom, and commitment to natural ingredients. Whether you're a skincare enthusiast or seeking a deeper connection with your self-care rituals, this episode offers valuable insights and inspiration. For more on Wildling, visit: https://wildling.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this episode of The Story of a Brand Show, host Ramon Vela interviews Elyse Oleksak, co-founder of Bantam Bagels and author of the new book "A Shark Ate My Bagel - How We Built Bantam Bagels, A Memoir." Elyse shares the remarkable journey of Bantam Bagels, from a late-night inspiration to a nationally recognized brand. Ramon and Elyse delve into the highs and lows of entrepreneurship, highlighting the critical moments, personal sacrifices, and lessons learned along the way. They discuss the importance of human connection, the power of perseverance, and the necessity of taking risks to achieve control and success in business. Elyse recounts vivid stories, including a nerve-wracking yet triumphant appearance on Shark Tank and the challenges of balancing motherhood with a burgeoning business. Whether you're an aspiring entrepreneur, a seasoned business owner, or someone who loves a good success story, this episode is packed with valuable takeaways and inspiration. Don't miss out on this engaging conversation; check out Elyse's book for more in-depth stories and insights. For more on Elyse Oleksak and her new book, "A Shark Ate My Bagel - How We Built Bantam Bagels, A Memoir," visit https://howwebuiltbantambagels.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

In this inspiring episode, Ramon Vela delves into the entrepreneurial journey of John Molloy, Co-founder and CEO of the renowned fragrance brand Memo Paris. From a career path initially carved out in banking to becoming a prominent figure in the fashion and fragrance industries, Molloy's story is a testament to the transformative power of belief and encouragement. Here are the key themes and highlights from our conversation: A Shift in Path: Discover how Molloy's university mentor, Nigel, played a crucial role in redirecting his career from banking to the vibrant world of fashion and fragrance. The Birth of Memo Paris: Learn about the inception of Memo Paris, a brand that has successfully expanded its reach to 60 countries. It offers fragrances that capture the emotional resonance of memories and destinations across the globe. The Emotional Resonance of Scents: Molloy discusses Memo Paris's unique approach to creating scents that evoke memories and emotions, a concept that gained even more significance during the COVID-19 pandemic. Creative Collaborations: Get an inside look at how Memo Paris stands out through its collaborations with poets and perfumers and Molloy's wife's significant role in overseeing the brand's creative direction. A Fragrance Wardrobe: Explore the concept of fragrances serving as a wardrobe for different moods and occasions and how Memo Paris prioritizes building enduring relationships with its customers. Join us as John Molloy takes us on a journey through the creation of Memo Paris, the art of fragrance making, and the profound impact that encouragement can have on redirecting one's career path and life. For more on Memo Paris, visit: https://us.memoparis.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this. * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.