The Story of a Brand Show

Building a brand in the wellness space is one thing—reimagining how consumers experience vitamins entirely is another. In this episode of The Story of a Brand, Rose Hamilton sits down with Leslie Danford, Founder at Vitaminis, to explore how she's doing exactly that. From challenging traditional formats to creating a more joyful, design-forward approach to daily health, Leslie shares how Vitaminis is carving out a unique position in a crowded market. The conversation highlights the intersection of product innovation, brand storytelling, and consumer connection—all through the lens of building something truly different. * Leslie Danford shares the origin story behind Vitaminis and what inspired her to rethink the vitamin experience * A look into how product design and format can influence daily habits and long-term customer loyalty * The importance of building a brand that feels approachable, engaging, and emotionally resonant * Insights into navigating the competitive wellness landscape while staying true to a differentiated vision * How thoughtful branding and storytelling can elevate even the most routine consumer products Join us in listening to the episode to hear how Leslie Danford is reshaping the way we think about wellness—and what it takes to build a brand that truly stands out. For more on Vitaminis visit: https://www.vitaminis.com/ You can claim a FREE sample of Vitaminis at the below link by entering promo code ROSE2026 and RREESHIP at checkout: https://www.vitaminis.com/pages/tryvitaminis If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this!

What if one of the biggest barriers to building a successful brand isn't the product—but the stigma around it? In this episode, I sit down with Alexandra Fine, Founder and CEO of Dame, for a thoughtful and wide-ranging conversation about building a brand in a taboo category, challenging societal norms, and redefining what leadership and wellness can look like. What stood out to me most is how Alexandra blends conviction with vulnerability—sharing both the mission behind Dame and the real, often difficult journey of building a business in a space that still faces systemic barriers. Key Moments from the Episode: *Alexandra shares how an early "yes" from a top IP law firm—despite a bag of handmade prototypes—gave her the validation and momentum to move forward *The challenges of building in a taboo category, from being denied advertising and loans to navigating platform restrictions that directly impacted growth *How crowdfunding became a breakthrough moment, with thousands of early supporters validating both the product and the mission *A candid look at leadership—what it means to make hard decisions, separate identity from business outcomes, and grow through difficult moments *The deeper mission behind Dame: closing the pleasure gap and helping people understand that pleasure, especially women's pleasure, is valid and essential Join me, Ramon Vela, in listening to this honest and empowering conversation. It's not just about building a brand—it's about challenging norms, embracing growth, and creating space for conversations that truly matter. For more on Dame, visit: https://dame.com/ Also, visit her podcast "A Fine Human" (https://open.spotify.com/show/0CFLtRNPI5sz8yBoFarIZP) If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.

Why are most brands chasing 25-year-olds… when the most powerful consumers are actually over 50? In this episode of The Story of a Brand Show, host Rose Hamilton, CEO of Compass Rose Ventures, sits down with Tim Parr, Founder and CEO of Caddis, for a bold and refreshing conversation about building a brand for a demographic the industry has largely ignored. What unfolds is a story about seeing what others miss. Tim didn't just launch an eyewear company—he identified a cultural blind spot. While most brands obsess over youth, he built Caddis around the reality that consumers over 50 control enormous purchasing power yet are underserved and often misunderstood. Key moments from the episode include: * Why the biggest opportunities often exist in "unsexy" categories—and how applying culture can transform them * How Caddis became an anti-anti-aging brand, shifting the narrative from hiding age to embracing it * The importance of building from a strong point of view—and why consumers buy the "why," not just the product * Why physical retail and real-world experiences are critical for building true lifestyle brands * How constraint—like offering fewer products—can signal clarity, confidence, and brand discipline This episode is a powerful reminder that the most impactful brands don't just solve functional problems—they reshape how people see themselves. Join us in listening to the episode and hear how Tim Parr is challenging one of the biggest assumptions in consumer branding—and building a movement around it. For more on Caddis visit: https://caddislife.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this!