The Speaking Club: Mastering the Art of Public Speaking

If you follow me you will know that I want you to be provocative with your audience. I want you to shock them and challenge them so that they pay attention and continue to be engaged with your message. When you speak you achieve that both with what you say and how you're delivering it. How you use your voice, expressions, energy, body, video or props to convey the purpose and emotion of your message are incredibly important parts of the equation, but in this show, I'm focusing on the content aspect of your message. I'm going to give you some tips on how to find the stuff that will open up people's eyes to new possibilities, that will shift perspectives AND will help to position you as a leader in your niche. I hope you enjoy the show! What you'll discover: The three 'p's to power Why you need to start with what matters to you. The content quartet you need to identify. How to find them What to do next Enjoy! Resources: https://www.saraharcher.co.uk/masterclass https://www.hotflushrebels.com https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk/challenge https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com https://www.ratethispodcast.com/tsc Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

Lynn Ruth Miller has had a tumultuous life! She's survived a challenging childhood, numerous personal disappointments, and many near death experiences and now she's 86 and going strong! Over the past nine decades she has been a teacher, writer, and TV presenter, but despite three degrees including one in journalism from Stanford she never managed to get her dream job as a journalist...but in the end she found something better. Today, she is the oldest female comedian on both sides of the Atlantic and she is still going strong. In this show, Lynn shares the ups and downs of her journey and how she overcame fear and learned to love herself. She also gives lots of tips for speaking, humour and storytelling, including how you should relate to your audience so that your talks have greater impact. She's quite a character and I'm sure you're going to love the show. Enjoy! What you'll discover: The art of comedy. What scared Lynn before doing her first comedy class at 70 and why she did it. The impact that being able to tell a joke has had on Lynn's life. Tips for constructing jokes when you're speaking. Why you need to bring your talks down to a human level when you speak. How Lynn uses personal stories when she's speaking to make things sticky for her audience. Why you must never say "it was a beautiful day" How systems and formulas underpin creativity. The challenges that Lynn has faced as an older female comedian. How Lynn overcame terrible fear in her fifties. The importance of finding your authentic voice and when Lynn found hers. What Lynn considers is the most important thing you need to do as a public speaker. How and why Lynn reads the audience. Lynn's tips for storytelling in speaking. Why you should love what you do. All things Lynn Ruth Miller: Website: http://www.lynnruthmiller.net Facebook Instagram: @lynnruth82 Lynn's Facebook Live Lynn's Books: Getting the Last Laugh by Lynn Ruth Miller Starving Hearts by Lynn Ruth Miller Other Books: Cry the Beloved Country by Alan Paton How Green was My Valley by Richard Llewellyn Resources: https://www.saraharcher.co.uk/masterclass https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk/challenge https://www.saraharcher.co.uk https://www.standoutpitch.com https://www.hotflushrebels.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

Whatever kind of speaker you are, platform, motivational, corporate leader, podcast host, online entrepreneur or influencer...there are two attributes that will have a big impact on your success. These two things are admired by audiences when they are present, and most commented on when they're not. They are also two of the things that are most desired by experienced and novice speakers alike and most requested by my students as developmental goals. Ironically, these two attributes are nebulous, difficult to define and can be subjective...but then I'm always up for a challenge! In this show I'll share these two attributes, with my definitions, so that you'll know whether you have them and what's next to get them if you don't! I hope you enjoy the show! What you'll discover: The two most desired attributes of a great speaker Why they matter How you know if someone has them as a speaker My top three tips for what to do if you don't Enjoy! Resources: https://www.saraharcher.co.uk/masterclass https://www.hotflushrebels.com https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk/challenge https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

I truly believe that speaking is marketing, because no matter whether it's a project, change, idea or a product or service...you've got to sell it to get people buying in or buying your stuff. As speakers we have to be great copywriters too… because the words that we speak have to be relatable and compelling. Combined with storytelling, humour and performance skills, these words have to inspire and motivate our audience to say 'yes' and take action. Besides the marketing that we do with our talks on our 'stage', whether that's online, or in front of a 'live' audience, we need to use the power of marketing to get the opportunities to speak to audiences in the first place. Given all this, I would urge you to hang on every word of my guest on this episode… Brian Kurtz. He's been a pioneer of direct response marketing for the last 40 years, and he's worked with and been mentored by some of the legends in this arena. He's also been speaking about direct response marketing for over 30 years, and in this show he's sharing some of the biggest lessons he's learned from those legends with you. Enjoy! What you'll discover: Exactly what direct marketing is and why Brian fell in love with it. The importance of tracking results and using them as your guide to success. Why speaking to the right audience is the most important for direct marketing and speaking. How Brian created a $40,000,000 turnover from books that were gathering dust on bookshop shelves. How Brian cracked infomercials after 15 years and made $200,000,000 from selling books! The $900 book written in 1966, that led me to find Brian and why it has lessons that are relevant for both speakers and marketers today. Why Brian created 'Overdeliver' and how he nearly died the day after it was published. What it means to 'fish without bait' in marketing. The power of contribution in creating powerful relationships and growing your business. The three most important aspects of direct marketing to use in your business. Why speaking is an important skill set and strategy for a direct marketer to have. The reason it's important to know your strengths and weaknesses as a speaker. The most important things you can do as a speaker to make sure your message lands. All things Brian Kurtz: Websites: Https://www.overdeliverbook.com Https://www.briankurtz.net Https://www.thelegendsbook.com Facebook: @briankurtz LinkedIn: https://www.linkedin.com/in/brian-kurtz-a1934/ https://www.thedolectures.com Books: Breakthrough Advertising by Eugene Schwartz The Alchemist by Paula Coehlo Give and Take by Adam Grant The Fountainhead by Ayn Rand Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk/challenge https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

You can have a great idea, product, or service, and be a great speaker, but if you don't have clarity around who you're serving, their story and your mission message, then your business is built on sand. Yet so many of us miss this critical piece of the speaking and marketing puzzle. In this show, I'm going to cover why these things are so important, the thinking that stops people from creating this clarity and focus, and I'm going to be giving you the steps you need to take to find and define your mission message, customer, and their story. I hope you enjoy the show! What you'll discover: Why your mission message is critical to your business success. The reasons why people fail to get this vital piece of work done. Why you should think about who isn't the right audience for you. How to discover your customer characteristics. The steps for defining your customer. What should be covered in your customer story. Your transformational statement. The questions that will help you discover your mission message. Enjoy! Resources: https://www.saraharcher.co.uk/interview https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk/challenge https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

Patti Dobrowolski poured her heart and soul into her dream, and then watched it fall apart. She was so embarrassed by her failure that she decided she had to skip town and reinvent herself. As a performance artist in New York, a throwaway question from a friend got stuck in her head and was the spark that ignited her true calling. To help people harness the power of visual goal setting to bring their dreams into existence. Patti has since helped individuals and companies harness this power to get clarity and focus and to build the momentum they need to make it all happen. She has many, many examples in her own life, and in those of her clients that illustrate the power of her work and she's going to be sharing those and how it all works on this show. Enjoy! What you'll discover: How Patti envisioned her way onto Broadway. Why drawing a picture of your future is 42% more likely to bring it into existence. Why you don't need to be great at drawing to use this tool. How you can train your brain to work for you rather than become a victim to it. Why you need to dial down your limiting beliefs and dial up your imagination. The internal or external challenges Patti encountered getting the new concept off the ground. The three keys to success, and how you can use them to achieve your dreams. How speaking fits into Patti's work and how has it helped to grow her brand and business? Why you need to understand what your message is and why you're different to everybody else. Your authentic self is one of the most important things you need to find as a speaker. Why you need to be discerning about the feedback you accept from other people. How TEDx is still a great platform for sharing your message especially if you're a new speaker. The most important thing Patti thinksa speaker can do to help their message land with an audience. All things Patti Dobrowolski: Website: https://www.upyourcreativegenius.com https://www.creativegeniusyou.com Facebook: https://www.facebook.com/upyourcreativegenius/ Twitter: https://twitter.com/PDobrowolski LinkedIn: https://www.linkedin.com/in/patti-dobrowolski-532368/ Patti's TEDx Talk 'Draw Your Future' Patti's TEDx Talk Creative Genius You' Books: Limitless by Jim kwik Resources: https://www.saraharcher.co.uk/interview https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk/challenge https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

Many people have felt like the rug has been pulled away from underneath them with what has happened in 2020, but from adversity can come new opportunities that had never been on our radar before. I want to talk to you today about one of those opportunities, and a strategy you may not have actively considered before for sharing your message. That is podcast interviews. Many people have seen the potential and begun utilising the incredible power of this platform to spread the word about their idea, product or service. BUT, if that's not you, then I want to persuade you that now is the time to start! In this show I'm going to walk you through the compelling reasons for making podcast interviews one of your key speaking channels and marketing strategies from here on in. I'm also going to share the steps you need to take to start making it work for you. Enjoy! What I'm going to cover: The incredible statistics that make this strategy a 'no-brainer'. The basics of what you need to have before you start approaching hosts. One of the key mistakes many people make when choosing podcasts to approach for an interview. Why some things should always be personal… Why you need to channel Jerry McGuire in your approach. What most people leave out of their strategy that's costing them results. The myth that could limit your impact. Set yourself up for success. Why you need to consider how to maximise the power of your interview. The speaking tool you need to make sure you have with you. A software that can help. Thanks for listening! To share your thoughts: Leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time. Resources: https://online.thespaceuk.com https://www.saraharcher.co.uk/interview https://www.standoutpitch.com https://www.saraharcher.co.uk/challenge https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk https://www.matchmaker.fm

It was while Vicky and Debbie were working for a large event management company when they realised there was a gap in the market for an agency that would deliver inspiring events to help clients achieve their goals...so they decided to start ZiaBia. That was in 2012 and they are still going strong, despite the current challenges. They and their team have delivered a range of events internationally for some of the biggest charities and organisations, from small, intimate affairs to large conferences with thousands of delegates. As many of you are creating your own events, I thought it would be useful to explore what makes an event successful. Of course, I couldn't miss the opportunity to get the lowdown on what event organisers are looking for in speakers too! Make sure you listen to find out what you need to have in place and deliver to get more bookings, whether it's a virtual event or a live one. Enjoy! What you'll discover: Why it's so critical to follow your passion rather than the money. That the budget is not the most important factor for a successful event and what you should be focusing on instead. The little touches that make the difference. How online events compare to face to face ones and why in person events will always return. Tips on marketing an event to get people there. Why you need to be clear on the event goals and messaging to secure a great delegate experience. The secret to making an event run smoothly. What happens behind the scenes of speaker selection for events. The critical marketing assets event organisers are looking for when booking a speaker. Why speakers can make or break an event. What makes a great speaker from an event management perspective. Why excellence is more important than perfection. All things Zia Bia: Website: https://ziabia.co.uk Facebook: @ziabia LinkedIn: @ziabia Books: 'Becoming' by Michelle Obama Resources: https://www.saraharcher.co.uk/interview https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk/challenge https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

Positive reviews of your product or service are worth their weight in gold…and that's why it's so critical to know how to get them, what should be in them and how to present them to maximise their impact. In my experience though many of us are losing out on the power and benefits of testimonials for a number of reasons: We miss opportunities to get them. We're so grateful if someone says they will give us one that we don't tell them what we want them to cover. We don't put them in the right format. We overlook potential ways to leverage them. Given the impact of social proof to build trust, overcome objections and connect at an emotional level I thought it was worth learning the ins and outs of testimonials for my own business…and of course sharing what I've discovered with you too. Enjoy! What I'm going to cover: Why testimonials are so valuable Top 3 mistakes businesses make with testimonials The two kinds of evidence you need on your site The different types of testimonial How to ask for a testimonial Opportunities not to be missed Ideal length for quote testimonials Seven tips for success with testimonials Software suggestion Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on apple podcast. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time. Resources: https://www.thespeakingclub.com/masterclass Speaking Club Testimonial Animation https://judge.me https://www.standoutpitch.com https://www.saraharcher.co.uk/challenge https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk

Devora Zack has carved out a reputation as a networking guru, and what she has to share is valid whether it's networking online or eyeball to eyeball. She's been featured in many publications and media such as the Wall Street Journal, Forbes, USA Today, Women's Health and Fast Company - to name but a few! She's also won numerous awards and written many books, including her best-selling 'Networking For People Who Hate Networking' which is currently circulating in 45 different languages! If that's not enough Devora is a global keynote speaker and leadership consultant to some of the biggest names in the world! I know you're going to love this episode, as there are so many nuggets of wisdom to pick up! Enjoy! What you'll discover: Why networking is the opposite to what most people believe Why authenticity is key to successful networking The 3 key differences between being an introvert and extrovert, and the role that temperament and behaviour play in both. How to approach networking, whether you're an introvert or extrovert How to end and enter the conversation Devora's (4) top tips for getting the most out of a networking event What to consider in your follow-up Addressing the balance of speaking and listening in networking conversations Why making an effort to focus conversations on 'the good' can enhance your networking How W.A.I.T.ing can help you interact at networking events Why multitasking is not the most effective way to get things done All things Devora: Website: https://www.myonlyconnect.com Facebook: https://www.facebook.com/devora.zack LinkedIn: https://www.linkedin.com/in/devora-zack Books Networking for People Who Hate Networking Singletasking: Get More Done One Thing at a Time Managing for People Who Hate Managing Recommended Book: The Phantom Toll Booth by Norton Juster Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

The online space is becoming more crowded than ever as more entrepreneurs make the switch to save their business. This means that standing out and building a tribe who want to buy your stuff is going to be more challenging than ever before. So, what should you do if you're having these sorts of thoughts and feelings: "I can't get people to easily understand what I do" "I don't know where to start in getting my message across" "I find the sales part of speaking uncomfortable and awkward" "My business doesn't stand out" "I can't seem to connect with people" "I feel like my talks are boring" "I can't communicate the value of what I do" "I can't keep people engaged." "It just feels so forced when I speak, not like me at all." If you can relate to one or more of these and you want to stand out and sell more, then this three-part podcast series is for you. In part three I'm going to be sharing the secret blueprint I learned from a street performer for marketing and sales success...and I'll be covering when and how the different types of stories I talked about in part two fit into the model. If you want to have more engagement and impact with your speaking you'll want to listen to this show! Enjoy! What you'll discover: The things that remain vital in all different forms of marketing communication The secret credo for sales success handed down for centuries. The different types of story you can use and what for. When you should be using your stories in your talk. Resources: https://www.thespeakingclub.com/masterclass https://www.saraharcher.co.uk/challenge https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

Fredrik Haren is an international speaker on creativity and change and the author of ten books, including 'The Idea Book' which was included in 'The 100 Best Business Books of All Time'. For the last 2 decades Fredrik has been travelling the world to learn as much as he can about creativity from people who are out there doing fascinating things. He has been praised for his "unusually effective speaking style of combining humor and audience interaction with useful content". In this episode, we're talking about the importance of creativity in your speaking and your business, and you'll pick up some brilliant tips for both! Enjoy! What you'll discover: How you define an 'expert' speaker. Why Frederik thinks people who say they aren't creative are cowards. Who we should compare ourselves to in relation to how creative we are. Why scheduling creative time can help you become inspired. The definition of an idea. How I lost the opportunity to win $1000! The most important part of the creative process. Why we need to get the balance right between confidence and doubt for creative success. What idea perception and why it's so important right now. How creativity can be found in the most unexpected places. The 'moment of nothing'...what it is and why so many of us get stuck there. Three tips you can use to kickstart your creativity today. Why you need to discover your inner theme. The most interesting speaking topics. Tips for getting your talk to resonate with multinational audiences. How the best speakers use stories. All things Fredrik: Website https://www.fredrikharen.com Youtube Fredrik Haren - The Creativity Explorer https://www.theworldofcreativity.com https://www.theprofessionalspeaker.com LinkedIn - Frederik Haren Books: The Idea Book by Fredrik Haren How to Become a Global Keynote Speaker by Frederik Haren Lateral Thinking by Edward De Bono Resources: Universal Themes Episode https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

The online space is becoming more crowded than ever as more entrepreneurs make the switch to save their business. This means that standing out and building a tribe who want to buy your stuff is going to be more challenging than ever before. So, what should you do if you're having these sorts of thoughts and feelings: "I can't get people to easily understand what I do" "I don't know where to start in getting my message across" "I find the sales part of speaking uncomfortable and awkward" "My business doesn't stand out" "I can't seem to connect with people" "I feel like my talks are boring" "I can't communicate the value of what I do" "I can't keep people engaged." "It just feels so forced when I speak, not like me at all." If you can relate to one or more of these and you want to stand out and sell more, then this three-part podcast series is for you. In part two I'm going to be covering all the key questions you might have about storytelling so that you can start using them to grow your business. Enjoy! What you'll discover: What is meant by 'story' in speaking and marketing. The different types of story you can use and what for. How long your stories should be. Where you should be using stories. The best place to find stories to use in your speaking and marketing. Resources: https://www.saraharcher.co.uk/challenge https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. · Subscribe on iTunes.

Jade Jeffers left the city to slow down and fight a progressive illness. After she moved to the coast, she not only rekindled her love of art, but she found contentment in her life. She is now a beachcombing artist and sells her work all over the world. In transitioning to be an artist, Jade also had to become an entrepreneur realising that in order to share her work she would need to speak to sell. In this show, Jade talks about her journey, how she finds the stories behind her pieces and how she 'reads' her audiences before making her pitches. Enjoy! What you'll discover: How Jade turned her life upside down to reconnect with her passion, find a simpler existence and slow down her progressive illness. How she handles feedback about her art. What made Jade choose beachcombing art. How she chooses the objects that become her artwork and then creates the stories from them. The humour that Jade injects into her art and the characters that she brings to life. The journey she has gone on to feel comfortable selling and speaking. How Jade reads the body language of the potential customer to influence how she pitches. Jade's tips for finding stories. All things Jade Jeffers: https://www.jjsbeachcombingart.com Facebook @jjsbeachcombingart Instagram @jjsbeachcombingart Books: Catcher in the Rye by JD Salinger Resources: https://www.saraharcher.co.uk/challenge https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

Whilst social distancing means everyone has more room in real life, Covid-19 has resulted in the online space becoming more crowded than ever as more entrepreneurs make the switch to save their business. This means that standing out and building a tribe who want to buy your stuff is going to be more challenging than ever before. So, what should you do if you're having these sorts of thoughts and feelings: "I can't get people to easily understand what I do" "I don't know where to start in getting my message across" "I find the sales part of speaking uncomfortable and awkward" "My business doesn't stand out" "I can't seem to connect with people" "I feel like my talks are boring" "I can't communicate the value of what I do" "I can't keep people engaged." "It just feels so forced when I speak, not like me at all." If you can relate to one or more of these and you want to stand out and sell more, then this three-part podcast series is for you. Ok, let's kick off with the first thing you need to do, which is avoid these seven deadly sins of speaking online. Enjoy! What you'll discover: The audience buttons you need to push with your message. The big mistake people make when creating their message. Why you shouldn't just keep sharing 'how to' content. Why your sales message shouldn't be the primary focus of your webinar or video. How you can get lost in someone else's persona Why you need to make your message 'sticky' The 'RuPaul' rule tweak that you need to apply to your speaking Resources: https://www.saraharcher.co.uk/challenge https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

Michael Arterberry took sanctuary in sports to distract from the fear and hardship he faced at home growing up. As an adult, he recognised that his ability to stay resilient, keep perspective and positive during the trials of his childhood was not something everyone facing the same challenges was able to do. That epiphany led to a life dedicated to helping others find their way through the challenges life throws at them to discover their place of peace. Michael says "I can't change your circumstances, but I can help change your perspective." That's what his talks and transformational coaching programs do and in this show he is sharing his journey, and some of the tips and techniques he uses with people to manage those difficult situations. He also shares how he puts his talks together and some of his secret speaking tricks that inspire, lead, and encourage people to choose the right path for them. Enjoy! What you'll discover: How his humble beginnings and difficult childhood shaped Michael and led to what he does today? Why you need to 'shake off the dirt' in order to achieve success. How Michael communicates with kids to create 'aha' moments that give them a fresh perspective and start. Why teachers are also transformed by Michael's work. What made Michael switch into motivational speaking and how he made the transition into speaking to adult audiences? How we need to shift from being the passenger to the driver of your car. The impact of African American communities spreading out to more affluent white communities and Michael's role in bringing them together. How Michael connects to himself and the audience to get great results from his speaking and how to do this. The winning combination to be a successful speaker. Why stories are such a critical tool in Michael's speaking and teaching tool chest All things Michael Arterberry: Https://www.shakethedirtexperience.com Https://www.michaelarterberry.com https://www.youthvoicescentre.org Twitter @MichaelArterberry Facebook @MichaelArterberry Books: The Dream Giver by Bruce Wilkinson Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.saraharcher.co.uk/challenge https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

Over 51% of the US population has listened to a podcast, 37% in Canada and one in eight people in the UK regularly listen to them. The stats show that the numbers of podcast listeners are growing across the globe...I can vouch for this as The Speaking Club is now listened to in 159 countries! As well as the audience growing, so are the numbers of podcasts with 192,000 new ones launched just last year. So what does this mean for speakers, authors and online entrepreneurs? It means that if you're not already leveraging this platform for growing your brand, audience and business, then you should be. I have many people approach me to get a guest spot on this show with poor pitches that don't do them any favours. For the people that do make it on, not all are maximising the opportunity it offers. That's why I decided to put this episode together. I want to help you avoid the pitfalls and become an AWESOME podcast guest so that you can get get your message out there further and faster Enjoy! What you'll discover: Which podcasts to approach. How to approach podcasters. What you need to have prepared for the interview. How to add value to the podcaster and set yourself up for success. The double win that will grow your audience and strengthen your relationship. The importance of sharing to your own audience. The AWESOME framework that pulls this all together. Resources: Episode 003 -How to Create a Killer Elevator Pitch https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

Covid-19 has affected all our lives, forcing us to make dramatic changes to the way we live and work to adapt to a new reality. Life will revert to some form of 'normal', but this experience will result in some lasting behavioural shifts...and more remote working and online communication are likely to be two big ones. The bottom line is that not only do we need to get comfortable presenting online, but we need to get comfortable having sales conversations online if you want to grow your business now and in the future. Whether you're an entrepreneur or a corporate leader with sales teams who have to make this transition, it's going to be important that you are able to start back strong in this new context. That's why I've brought Diane Banister, the CEO of Intelligent Dialogue, on the show. She has spent decades helping companies develop their sales capability and has made a significant change to her own business by bringing it online, with incredible success. I hope this episode gives you some tips for communicating in this new context and taking your business forward. Enjoy! What you'll discover: How Covid-19 hit Diane's offline training business and what she did about it. The difference between 'responding' and 'reacting' when business challenges arise. The differences between training virtually rather than live and how to handle them. Why moving to online communication requires you to be at the top of your game. Whether you should be selling right now and if so how. The challenges many are going to face getting back to work. How sales conversations will change in the new communication context. Why it's wrong to make blanket assumptions about how your customers have been impacted. Why you should be spending time on making your message relevant for where each of your customers might be. All things Diane Banister: Successfully Navigating Sales Conversations Online Training Videos Coupon Code for The Speaking Club Discount = TSC2020 LinkedIn Twitter Books: Never Split the Difference by Chris Voss Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. · Subscribe on iTunes.

Professor Monder Ram OBE is an expert on small businesses and ethnic minority entrepreneurship research. He has published many papers, consults with small businesses, is a global keynote speaker and a government advisor too. I am also very proud to say he is one of my star students too. In this episode not only do we discuss some of the findings of Monder's many years of research into small business challenges and particularly the challenges that migrants and migrant entrepreneurs face, but we talk a whole heck about his speaking too! This show is a goldmine for great insights and tips that will help you shine as an authentic, captivating speaker and I'm sure you're going to love it. Enjoy! What you'll discover: Why Monder thinks stories are needed more than ever in the academic arena. How sharing real life stories as a scientist has helped Monder influence public policy around small businesses. The three areas of entrepreneurship that trip many small businesses up. Why the issues that face most entrepreneurs are amplified for migrant business owners. The travesty of wasted talent in our communities that could fill vital business roles. How Monder ditched his slides in speaking in 2004 and hasn't used them since. The differences between a practitioner, academic and policy making audiences. How Monder tailors his talk strategy and content for the different audiences he talks to. The in-depth process Monder uses to prepare for a talk. The importance of flow, engagement, framing and starting the talk with a bang. Why being yourself when you speak is vital for connecting with your audience and building your confidence. Why academics and all speakers should consider focusing on the struggle and the 'why' rather than just the results in their communication. All things Monder Ram: LinkedIn Monder Ram Twitter @monderram Email [email protected] Books: The Examined Life by Stefan Grosz Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

Content flow relates to the composition of your talk and how you get your audience from 'a' to 'b'. This is relevant whether you're doing a 15 second Tik Tok, three minute facebook live, blog or or a 45 minute keynote. You need to consider some often overlooked factors relating to 'content flow' that will affect the experience people have on their journey with you... whatever medium it's on, or how long it may be. Get it right and you may win a fan, but get it wrong and you may leave your audience bored, confused, and unlikely to bother engaging with you again. In this show I'm going to be sharing those factors you need to pay attention to, so that your content keeps your audience focused, engaged and eager to take the next steps with you. Enjoy! What you'll discover: My Gambian nightmare and why it matters to your audience. The starting point for any speaking content. Why speakers can learn a lot from tattoo artists. The key 'content flow' ingredients for a great talk. What a segue is and why it matters. The secrets to good segues. Why stories and gaps are your friend for keeping your audience focused. Get the audience committed. Resolution and the warm fuzzy feeling it brings. Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

Viv Conway and Tash Meys originally had companies on the side whilst they were friends at college. They focused on Instagram as the platform to grow their businesses, and eventually had so much success with it that they decided to ditch their side hustles and open up their own Instagram agency called Ace The Gram. Not only have they mastered Instagram to move their personal profiles to over 200K followers, but they have worked with clients from 70 followers to 1.9 million followers across Australia, the USA, the UK, and New Zealand. From influencer marketing and giveaways, to using Instagram for driving traffic to your website/product, Viv and Tash now work to bring their knowledge and passion to anyone who wants to leverage social media for their business. They are excited to share everything they have learnt along their journey and they're doing that on this show. Enjoy! What you'll discover: Where Instagram fits into the social media ecco-system. Why patience is needed for sustainable growth and better quality followers. Why your ideal audience is not only critical for your business in general, but super important when it comes to Instagram. How having a clear message and understanding the niche that you are in will grow your audience faster. Guidance on strategy for using Instagram in your business. One of the biggest myths about how to reach your audience on Instagram. What it means to optimise your profile and how to do it. How you can use influencer marketing in your marketing strategy. What 'valuable' content looks like on Instagram. Specific tips for speakers and entrepreneurs who want to build their audience and brand using instagram. What branded hashtags are, and how to use them to your advantage. Where Instagram stories can fit into your strategy. Understand more about the Instagram algorithm and how this might help you. Why using multiple social media platforms is important for your marketing strategy, and which combination is currently the strongest. Tips for using Instagram to build a community and boost engagement. All things Ace the Gram: Website acethegram Instagram @acethegram Facebook Group https://www.facebook.com/groups/instagramgrowthandengagement/ Books: Awaken the Giant Within by Tony Robbins The Defining Decade - Why Your Twenties Matter and How to Make the Most of them by Meg Jay Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

Kristin Linklater has been helping people to transform their voice into an instrument of passion, power and performance for many, many years. I am honoured that she is a guest on the show and that she is sharing such value for anyone that wants to reach their full potential as a public speaker. She has had a long and distinguished career as a teacher and actor in Europe and America. She has worked with some of the most prestigious theatre companies and dramatic institutions in the world and has written one of the seminal books on voice technique based on hearing 'the person, not the voice.' Kristin has published several articles on voice and has lectured and given workshops in the U.S., the UK, Europe, Russia, Taiwan and China. Since 1965 she has trained over 200 teachers in her methods; they teach in a majority of the actor-training programs in the U.S., and in Australia, England, Germany, Italy, Belgium, Finland, Spain and Russia. Today, Kristin is still teaching her method in courses at the Kristin Linklater Voice Centre in the Orkney Islands. I hope you enjoy the show. What we talk about: The mysterious origin of modern voice technique. The connection between mind, body and voice. The difference between a 'free' voice and an 'inhibited' one. The 'vertical' experience of the voice and why speakers should be using this in their talks. Why we 'unlearn' how to use our voice to its full potential. How our jaw protects us from 'feeling' unwanted emotion. Examples of bad voice habits and how they impact the quality of our performance? How trying to control our voice reduces our vocal stamina. Why public speakers must 'feel' the words and not hide behind a presentational tone. The link between our limiting beliefs and our voice. Why the stories we're silently holding onto are sabotaging our voice and our message. The step on stage 'mantra' for conquering the primal fear that stops you from speaking or affects your performance. Tips for speakers to help improve the quality of their voice. Kristin's process for putting her own keynote talks together. How Kristin uses stories to create aha moments. Who really wrote the plays of Shakespeare! All things Kristin https://www.linklatervoice.com Freeing the Natural Voice by Kristin Linklater Freeing Shakespeare's Voice by Kristin Linklater Books: The Brain that Changes Itself by Norman Doidge Other Resources* https://www.saraharcher.co.uk https://www.mystorywizard.com https://www.standoutpitch.com https://www.facebook.com/groups/thespeakingclub/ Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

Mike Michalowicz is a best-selling author, speaker, multi-millionaire business owner and the man that Simon Sinek calls "the top contender for the patron saint of entrepreneurs" However, his work today came as a result of learning some crucial business and life lessons after losing everything he'd made from selling two companies. Since then Mike has devoted his life to finding better ways for himself and other entrepreneurs to grow healthy, strong companies. He is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC. Mike is a popular main stage keynote speaker on innovative entrepreneurial topics. One of his most popular books and systems is Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He has written many others and his latest book, 'Fix This Next', is accidentally, but perfectly timed to help many business owners suffering as a result of the crisis. In this show, I'm getting the low down from Mike on many things that will help you as a speaker and business owner to move forward despite the challenges that you are facing on the journey. I hope you enjoy the show. What we talk about: Why Mike has dedicated his life to investigating the journey of successful entrepreneurship. The origin of Profit First as a way of managing cash in your business. Why traditional accounting methods don't work for entrepreneurs. How 'Profit First' works. The amazing results it has had for entrepreneurs and businesses in sustaining profitability. The 'Survival Trap' exercise that you can run for your business. Why Mike developed the 'Business Hierarchy of Needs' to identify the right actions for your business if you're feeling overwhelmed or facing a crisis in your business. The story of Cottonwood Coffee and how they used the business hierarchy of needs. How speaking fits into what Mike does. Why you should give people actionable content when you're speaking. The 'One Step Back' technique and how you can use it to pivot. Why you shouldn't give until it hurts and what you do should always have a sales foundation. How and why Mike uses stories and humour in his talks. The way that Mike overcame his public speaking anxiety. Why you should listen to people's wallets, rather than their words. All things Mike https://www.mikemichalowicz.com https://www.fixthisnext.com Books: Profit First by Mike Michalowicz Clock Work by Mike Michalowicz The Toliet Paper Entrepreneur by Mike Michalowicz How to Stop Worrying and Start Living – Dale Carnegie Other Resources* https://www.saraharcher.co.uk https://www.mystorywizard.com https://www.standoutpitch.com https://www.thespeakingclub.com/masterclass Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

There is one common factor I've noticed time and time again in relation to people who 'make' it, whatever field or industry they're in. That common factor is that those who achieve success don't live their lives based on expectations, they set their own course. The path that they follow is based on what is possible and it's available to all of us equally, although it's one that few people choose to tread. In this show I want to explore why that is, and the difference between what is probable versus what's possible, so that you can choose a new perspective and path for yourself to achieve the success you want in speaking, business and life. Enjoy! What you'll discover: Why my family regret me doing a sponsored swim at eight-years-old. The difference between probable and possible when it comes to mindset Why the young and the naive succeed The problem with expectations What L'esprit de l'escalier is and how we can avoid it. Why we need to limit our research The reason we should steer clear of opinions Why we need to use the past as a springboard not an excuse The role models for mindset Why we need to use fear as a compass Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

About 20 years ago Colette Etheridge fell ill with anxiety...one event triggered her to lose control of her life and become someone she didn't recognise. She was lost in a world of paranoia, displaying irrational and selfish behaviours without a thought for anyone else. After four months of hard work she managed to make the changes she needed to and get her life back on track. Today, she helps others conquer anxiety issues including depression, fears and phobias. In this episode, she is sharing her story and many tips and tools for beating any anxieties you might have. You'll get benefit from this show if you're struggling to cope with what's going on in the world at the moment, or you're having to step outside your comfort zone to respond, or you just want some help to overcome your public speaking issues. I hope you enjoy the show. What we talk about: How anxiety showed up in Collette's life and the impact it had on her. Whether anxiety is an illness or a state of mind. The difference between types of anxiety and phobias. The best way to keep our minds healthy in today's world. How animals help with anxiety. Why gratitude is a big part of getting and staying mentally healthy. Whether affirmations work? Why hypnotherapy works much faster on tackling speaking anxiety. How fear of speaking on stage or on video is driven by our beliefs. My reluctance to do Facebook lives and why this is. The process for reprogramming your subconscious to overcome the limiting beliefs that hold you back. Managing your business finances. All things Colette https://smallstepscounsellingservice.com https://www.facebook.com/SmallStepsGlos/ https://childbehavioursolutions.co.uk https://www.facebook.com/ChildBehaviourSolutions/ Books: Inner Talk for Peace of Mind by Susan Jeffers A Piece of Cake by Cupcake Brown Other Resources* https://www.saraharcher.co.uk https://www.mystorywizard.com https://www.standoutpitch.com https://www.thespeakingclub.com/masterclass Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

It might not be sexy, but whether you have a speaking business, or a business that you grow through speaking, you are going to want to listen to this show, now more than ever. Even in normal circumstances poor cashflow kills more businesses than anything else, but when there is turbulence its reach is much bigger. If you are struggling at the moment, this show may help you find a lifeline. If you are experiencing a boom or getting buy, it's also important you listen to get the right things in place to protect your business and preserve the cashflow that can so often trip people up even when the order book is full. Cashflow expert Nicki Kinton is sharing a range of advice from getting late payments in, to what to cover in your terms and conditions to maximise the chance of your business getting paid. I hope you find it useful. What we talk about: The biggest mistakes entrepreneurs and business owners make in relation to cashflow. What records you should be keeping about your cashflow. What a cashflow forecast is and why it's important. Why you need to re-educate late paying customers. How to chase late payments without damaging the relationship Why great credit control processes can create customer loyalty How country culture can influence credit control behaviour Actionable steps you can take to pre-screen customers for their ability to pay you. How to deal with large company payment terms. Tips for creating terms and conditions that protect your business. The difference between a booking fee and a deposit. How speaking has helped Nicki's business to grow. Why speaking is great for honing your message. All things Nicki: Website – https://confidentcashflow.com https://www.facebook.com/ConfidentCashflow/ https://twitter.com/ConfidentCashfl https://www.instagram.com/confidentcashflow/ https://www.linkedin.com/in/nickikinton/ [email protected] Books: The Hobbit by JRR Tolkein Other Resources* https://www.saraharcher.co.uk https://www.mystorywizard.com https://www.standoutpitch.com https://www.thespeakingclub.com/masterclass Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

Now more than ever we need to be meeting our audience where they are to reach them with our message. As an MC at comedy gigs being able to build a rapport with your audience is an imperative and that is why I am chuffed to have Christian Russell-Pollock as my guest on this show. An award-winning comic and marketer, Christian is a master at engaging his audience whether it's onstage doing comedy or online promoting events or individuals. In this episode he is sharing some game changing tips for speaking and growing your brand. Enjoy! What we talk about: What Christian loves about stand-up comedy. How you can cover if your material doesn't land and still get a laugh. Why it's better to know your material and trust yourself than learning every word. How to bring an audience into the experience and move easily between your material. The difference between an MC and a performer and how the skills of an MC can increase your impact. Christian's tips for being successful with humour. Why the truest thing is the funniest thing and what that means. Top tips for an MC that apply live and for online events. The No1 thing you should think about when building your brand. Why you need to give your audience a way to keep in touch. Persona examples and why this matter. Why it's important for your audience to like you. Why you should always find your opposite to work with in business. All things Christian: Website(s) – https://1steditionmarketing.com https://www.crpcomedy.com Twitter @crpcomedian Books: It's Not How Good You Are it's How Good You Want to Be by Paul Arden Man of Letters by Spike Milligan Other Resources* Getting Your Public Speaking Persona Right! – 103 https://www.saraharcher.co.uk https://www.mystorywizard.com https://www.standoutpitch.com https://www.thespeakingclub.com/masterclass Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

The inspiration for this show comes from what is happening in March 2020, but I hope that this episode will stand the test of time and you'll find what I'm sharing gives you food for thought and inspiration whenever you're facing an obstacle that's slowing you down, stopping you or getting in your way. I want to give you some mindset tips that have been helping me, then I want to share a few practical suggestions and examples for what to do if your speaking gig, event, or workshop has been cancelled, or your business is losing clients. You've got this! What you'll discover: The TV show that created an 'aha' moment about 'fear' Why fear and a scarcity mindset are never the answer Why it's important to moan The trick for never getting stopped by a problem again The illusion of money and what might be keeping it from you Ideas for repurposing your talk if your gig, event or workshop get cancelled Questions to consider if your business is struggling The 8 step process for getting around any obstacle Resources: Dollars Flow to Me Easily by Richard Dotts The Illusion of Money – Kyle Cease https://thework.com (Byron Katie) https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

I don't know about you, but I've certainly second guessed and doubted myself...and many times have wondered whether I'm good enough... and I'm sure that all of this has got in the way of me achieving goals in the past, or at the very least slowed me down. In speaking, whether that's on stage, in a webinar, video or on a podcast, imposter syndrome rears its head often and that's why a big part of my work with students and on here is helping you manage and master your mindset. That's why I invited Clare Josa onto the show this week and I know you're going to love it. Clare is the UK's leading authority on Imposter Syndrome, having spent the past fifteen years working with business leaders to help them to overcome it, as well as leading the landmark 2019 Imposter Syndrome Research Study and publishing her new book: Ditching Imposter Syndrome. An expert in the neuroscience and psychology of performance, her original training as an engineer, specialising in Six Sigma and Lean Manufacturing, means her approach is grounded in practical common sense, creating breakthroughs not burnout. She is the author of eight books and has been interviewed by the likes of The Independent, The Daily Telegraph and Radio 4, amongst others. Clare speaks internationally on how to change the world by changing yourself. Enjoy! What we talk about: How Clare uses speaking to shift perspective. Why you need to be intentional but not attached to the outcome of your talk. What made Clare write her first of eight books. The barriers to meditating and how to overcome them. The impact of not aligning your 'whole self' with your goals What Clare discovered about herself during meditation. How Clare ended up becoming an expert in imposter syndrome. The amazing results from the first UK research study into imposter syndrome. The differences in how men and women handle imposter syndrome. How we sabotage our success as entrepreneurs and speakers because of imposter syndrome. Why we find it so hard to celebrate the success of others. How we can turn 'comparisonitis' into a positive thing for our growth. The myths around imposter syndrome. The 'ABC' emergency first aid technique for tackling imposter syndrome generated fear. The 5-step process for ditching imposter syndrome The results Clare has got by setting an intention an aligning behind it. How Clare uses stories and humour in her talks. Why you should always have a contract and have spoken to a client yourself. How Clare's business took off when she narrowed her focus. All things Clare: Website(s) – www.clarejosa.com www.ditchingimpostersyndrome.com http://www.clarejosa.com/book-clare-josa-to-speak/ ABC Process - http://www.clarejosa.com/thespeakingclub/ Twitter @clare_josa LinkedIn - https://www.linkedin.com/in/clarejosa/ Books: Ditching Imposter Syndrome by Clare Josa The 28 Day Meditation Challenge by Clare Josa Other Resources* https://www.saraharcher.co.uk https://www.mystorywizard.com https://www.standoutpitch.com https://www.thespeakingclub.com/masterclass Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

After being diagnosed with systemic lupus, Verla's retirement dreams were crushed until a year later, when she discovered something that reinvigorated her health and her life. When she realised that the information she'd unearthed, wasn't available to others suffering like she had...she made it her mission to get the word out, and so she wrote a book. That book is now reaching people all over the world and helping them to enjoy life again...but just a few months ago things were very different. Having finished writing her book, Verla had put it on Amazon and waited...and waited, and eventually a few sales trickled in, but she was frustrated that her message wasn't getting to the people who needed it fast enough...so she decided she needed to start speaking...on stage, off stage and online. The trouble was she didn't know where to start. As a former Director of Surgery at The Toronto Hospitals and a retired Associate Professor of Nursing at McMaster University in Ontario, Verla had many, many years of speaking experience...but when it came to sharing her story and what she discovered, she felt out of her depth. That's when Verla discovered this podcast and got some help to share her message. Discover the speaking techniques Verla has been using in her talks to make her book sales soar, so that you can use them to grow your audience too. Enjoy! What we talk about: How imposter syndrome nearly stopped Verla from sharing her message Why it's important to strip back the information and concentrate on creating the emotion. Why Verla felt the need to develop her speaking skills despite having spoken throughout her career. The importance of marketing in speaking your message. What the Heart Map Blueprint is and how it helped Verla share her message. How Verla starts her talk to grab attention. The importance of your story in taking your audience on an emotional journey to saying "yes" to your idea. How Verla has become a powerful storyteller without being creative or a 'natural'. Why it's important to accept any speaking engagement when you are on the start of your speaking journey or you have a product or service to promote. The importance and power of addressing objections for you and the audience and how Verla does it with specific examples. How using imagery and metaphor makes your talk more fun and impactful for you and your audience. Specific examples of how Verla uses metaphors and imagery in her talks. Verla's top tips for becoming a more powerful speaker based on her journey so far. The benefits of getting a mentor to guide you on your speaking journey. How speaking is a powerful way to grow your sales. All things Verla: Website - Treesmendus.com Take Back Your Outside Mindset by Verla Fortier Other Resources* https://www.saraharcher.co.uk https://www.mystorywizard.com https://www.standoutpitch.com https://www.thespeakingclub.com/masterclass Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

Greg Satell spent 15 years living and working in Eastern Europe where, among other things, he managed a leading news organization during Ukraine's Orange Revolution. During that time, he became friends with one of the main protagonists of the revolution, who now coaches people on starting a successful revolution! After years spent in the trenches of a media outlet, followed by further research, Greg discovered the secret to creating new ideas and getting them adopted. That led to two books, Mapping Innovation, selected as one of the best business titles of 2017 and his new book, Cascades. His work has appeared in Harvard Business Review, Barron's, Forbes, Inc and Fast Company, and he is considered one of the foremost experts on innovation today. Greg also speaks around the world on these topics and works with leading organisations too. I got Greg on the show because I believe these skills are important for speakers and because I believe Greg is an amazing storyteller too! Listen up for some nuggets of gold! Enjoy! What we talk about: How Greg discovered the best way to innovate. Why we should be looking at the businesses that have endured, rather than the unicorns who struck lucky. Why you should always be looking for new problems to solve. Why it's ecosystems rather than inventions that change the world. Why your solution to a problem could lead to more products and services you can offer. The biggest obstacle for new ideas and why the change management industry is failing. The wrong assumption we're making about change. How the Serbian revolution led Greg to discover the secret to getting diverse groups to act in unison. How Elon Musk niched down for success when launching Tesla. Why you should look for 'hair on fire' customers. Why it's important to 'show' rather than 'tell' as a speaker. Why you should start with a specific story about one person and then move to the general principle. How to keep your audience leaning in. Why humour can be so powerful in galvanising change and attracting followers. How Greg puts together his talks and the secret to becoming a great speaker. Why it's really important to build shared values with your audience. All things Greg: GregSatell.com @DigitalTonto [email protected] Books: Mapping Innovation by Greg Satell Cascades: How to Create a Movement that Drives Transformational Change by Greg Satell A Mathematician's Apology by G.H. Hardy Other Resources* https://www.saraharcher.co.uk https://www.mystorywizard.com https://www.standoutpitch.com https://www.thespeakingclub.com/masterclass Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

Made redundant from her dream PR job at 40, instead of becoming a victim to uncertainty and fear, Angharad Massie grabbed them by the horns and pulled them along in her wake. Now she owns Fearless PR and works for some of the biggest and littlest brands in the UK and Globally. I asked her onto the Speaking Club to breakdown the myths and misunderstandings about what PR really is, so that you can begin to use PR as a tool to help you build your brand, spread your message and increase your impact. Angharad didn't disappoint and shares brilliant strategies, tools and tips for creating your PR content, developing your network and influencing stakeholders to become advocates and fans. Make sure you listen to this show if you would like to get more people shouting about what you do! Enjoy What we talk about: How life events that seem devastating can be the biggest gift if you can just stay strong. The definition of successful PR How storytelling and humour influences PR success Balancing the different stakeholder interests in PR and how to do it. The difference between PR and advertising Why it's important to find the right angle for your message What comedians, actors and performers have in common with PR agencies Why you should lead with a negative How McDonalds and Greggs have built brand respect by not taking themselves so seriously Why speakers should consider developing brand personality The importance of building a network of relationships and superfans to share your message Tips for building your network with authenticity How to develop relationships with influencers and journalists The top 3 strategies for running a successful PR campaign How to mine the golden content that's already around you Why you shouldn't let fear stop you from living your best life All things Angharad: https://www.fearlesspr.co.uk Other Resources* Jane Eyre by Jane Austen Trust me I'm Lying by Ryan Holiday https://www.saraharcher.co.uk https://www.mystorywizard.com https://www.standoutpitch.com https://www.thespeakingclub.com/masterclass Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

In this show, I'm going to do something I've wanted to do for a long time and that's do a little breakdown of how two of the most successful viral video adverts used humour for massive success. Then I'm going to show you how you can apply the same humour success principles to your talks and other marketing content. I often reference these two brands when I'm showing people how valuable humour is, because undoubtedly it played a massive part in the results that they achieved with their video ads. They are Dollar Shave Club and Squatty Potty. Both of their videos were very funny, both went viral and gave them massive brand recognition and sales growth. Dollar Shave Club is a mail order razor company and its founder Michael Dubin's first video promo launched the company in 2012. 24 hours later they had 12,000 new subscribers and four years later Dollar Shave Club was bought by Unilever for £1bn. After Squatty Potty's video went viral sales increased by 600% and that video has now had 100 million views. So, if you're interested in getting some tips for adding humour to your message for more impact and business growth then listen up! Enjoy! What you'll discover: The benefits of using humour in your talks Some specific humour tricks that were used to create viral ads The fundamental rule of comedy The connection between laughs and knowing your audience The rule of three examples How to use contrast for big laughs How to apply viral video humour tricks to your talk Some key locations for humour in your talks Why self-deprecation works Resources: Squatty Potty Video Dollar Shave Club Video Framing Your Talks for Bigger Impact – Episode 050 The Shocking Truth About How to Open and Close Your Presentations – Episode 065 Humour 101 for Public Speaking – Episode 019 How to Make Your Content Funny Without Forcing the Gag - Episode 28 https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

At the age of 17, James Aspey was diagnosed with leukaemia and given six weeks to live. Over the next 3 years, he fought to survive, which he did. He emerged from that battle with a new appreciation of life and a personal understanding of suffering. During his treatment he'd gained 23kg and after being given the all clear he began, with the help of a trainer to get his weight and fitness back on track. Inspired by the help he'd got James became a personal trainer too. It was whilst on a cruise ship working as a PT that James met a man that would completely change the path of his life. He began to question some of the things he'd always believed about food and health and embarked on a journey that would lead him first to giving up eating animals, then to giving up his voice for animals and finally, to what he does today, speaking all over the world about animals and veganism. His words are visceral and provocative, his message is hard to hear...but more and more people are listening, and that's why I asked James to come on the show. If you want to get some lessons from a master speaker, with a heartfelt message that is influencing people across the globe to make a major shift in their life and beliefs...then listen to this show...but be warned... at times you may find what James says disturbing and challenging. What we talk about: What James found out that changed the course of his life. Why we should care about what we eat. The benefits of a vegan diet. How James coped having a year without uttering a word. Why it's important for speakers to focus on understanding and addressing potential objections and how James does it. Why James believes education is the best way to influence people and how he does it. How James tailors his message for different audiences Why we sometimes need to shock to create change How being Vegan can help you grow as a communicator Why Tofu is one of the most underrated foods of all time! Why humour is so powerful, especially when your message is serious! How James puts his talks together, for maximum attention and impact. What James considers to be the most important point of his speeches. James' secret to becoming a great speaker. James' secret to business success. All things James: @JamesAspey https://www.jamesaspey.com.au Other Resources* The Power by Rhonda Byrne The World Peace Diet by Dr Will Tuttle Eternal Treblinka by Charles Patterson https://www.mystorywizard.com https://www.standoutpitch.com https://www.thespeakingclub.com/masterclass Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

There are a lot of organisations, coaches and possibly even people you know with opinions and advice about what makes a good speaker. There are probably also lots of speakers you admire. All of this can sometimes lead people to develop a presentation style that isn't in line with their natural way of being and personality. I have some strong views on persona and in this show I'm taking a look at persona, what it is, how important it is in public speaking and even how you can find out what yours is. Enjoy! What you'll discover: Whether you should develop a different persona for public speaking Why you, your message and your audience need to be in alignment Why I disagree with Roger Ailes What a vitamin brand can teach us about how we need to be on stage How you don't need to lose yourself even if you want to be funny How you can discover your persona The difference between me and Gary V Why you are absolutely enough! Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

Diane Banister is the CEO of Intelligent Dialogue, and she has spent decades helping companies develop their customer service and get incredible sales results. In this episode I have brought her on to help you look at selling in a new way, so that you can get more gigs or grow your business. The truth is that unless you have the right attitude towards sales, you are likely to fail whether you are selling an idea, a change, or a product or service. If you can get comfortable and good at selling not only will your message have more impact, but your bank balance will look better too! What we talk about: The beliefs about sales that may be holding you back. Reframing sales for better results. The impact of reluctant salespeople on the bottom line. The importance of 'pain and gain' in successful selling. Why you need to know the value of your product or service to your customer. The question you should ask yourself before you meet with any potential customer. How we can build our sales confidence, attitude and voice. The similarities between presenting and a sales conversation. A sales conversation structure. Why it's critical to detach your identity, self-worth and targets from the sales conversation and what to do instead. The importance of storytelling in sales conversations. Tips on getting access to decision makers. The big mistake people are making on first contact with decision makers and what to do instead. Why you need to think about the lifetime value of a customer. How stories impact the sales conversation and can attract customers The parallels between training and selling. The difference between training and development. Why the beginning of any workshop is crucial for the success of the event and how to do it right. Why you need to forget the material when you're speaking and focus on the audience. Why you shouldn't price your products and services based on what you would pay. What sales lessons we can learn from cricket. Why we should reflect more to get better results. All things Diane Banister: https://intelligentdialogue.com Twitter / Linked In: Other Resources* The Mayor of Casterbridge by Thomas Hardy Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

I believe that public speaking can only be truly effective in moving an audience if the speaker views themselves first and foremost as a storyteller. In this way public speaking is no different to other mediums, like writing, comedy and filmmaking, where stories are also used to affect an audience. That is why I like to bring guests from those other arenas on to the show to give you ideas for making your own message more powerful. That is why I am chuffed to bits that for this 100th and 101st episode I have Producer/Director Mickey Lemle as my guest. Mickey Lemle has been making feature films, television series and documentary specials since 1971. His film and television works have been shown theatrically, on television and at film festivals around the world. He has covered such diverse topics as media manipulation, the first astronauts to land on the moon and two feature length documentaries about the Dalai Lama. In addition to his award-winning films he was also a personal friend and student of Joseph Campbell, the architect of modern storytelling. Across these two episodes we cover a wide range of topics all of which will give you food for thought about yourself, your life and your public speaking. Mickey takes us all over the globe, into our inner world and even into space with the stories that he shares, and I hope that you love hearing them as much as I did. What you'll discover: How and Why Mickey got into documentary film making The two traits you need for successful film making Why Mickey thinks a lot of Hollywood movies are stupid. What drives the project choices Mickey makes. How documentaries get funded and made. Why it's so important to find stories that reflect internal transformation. How you show internal transformation in a story. The measure Mickey uses personally to judge the success of his films. Why we should be wary of the way that information is presented to us. The secret to a long life The secret to the end of suffering. How meditation can help you create a better life. The lessons that Mickey learnt directly from Joseph Campbell the creator of 'The Hero's Journey' How Mickey got his Holiness the Dalai Lama to agree to be in a documentary. The story creation process for documentaries and the similarities with creating a presentation story. How Mickey uses the Hero's Journey in his work How speaking fits into Mickey's work How Mickey uses storytelling in his speaking Mickey's top tips for speakers for using stories and building a narrative All things Mickey Lemle: http://www.lemlepictures.com Other Resources* Letters to a Young Poet by Rainer Maria Rilke Hero with a Thousand Faces by Joseph Campbell https://www.standoutpitch.com https://www.saraharcher.co.uk https://www.thespeakingclub.com/masterclass Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

I believe that public speaking can only be truly effective in moving an audience if the speaker views themselves first and foremost as a storyteller. In this way public speaking is no different to other mediums, like writing, comedy and filmmaking, where stories are also used to affect an audience. That is why I like to bring guests from those other arenas on to the show to give you ideas for making your own message more powerful. That is why I am chuffed to bits that for this 100th episode I have Producer/Director Mickey Lemle as my guest. Mickey Lemle has been making feature films, television series and documentary specials since 1971. His film and television works have been shown theatrically, on television and at film festivals around the world. He has covered such diverse topics as media manipulation, the first astronauts to land on the moon and two feature length documentaries about the Dalai Lama. In addition to his award-winning films he was also a personal friend and student of Joseph Campbell, the architect of modern storytelling. Across these two episodes we cover a wide range of topics all of which I hope will give you food for thought about yourself, your life and your public speaking. Mickey takes us all over the globe, into our inner world and even into space with the stories that he shares, and I hope that you love hearing them as much as I did. What you'll discover: How and Why Mickey got into documentary film making The two traits you need for successful film making Why Mickey thinks a lot of Hollywood movies are stupid. What drives the project choices Mickey makes. How documentaries get funded and made. Why it's so important to find stories that reflect internal transformation. How you show internal transformation in a story. The measure Mickey uses personally to judge the success of his films. Why we should be wary of the way that information is presented to us. The secret to a long life The secret to the end of suffering. How meditation can help you create a better life. The lessons that Mickey learnt directly from Joseph Campbell the creator of 'The Hero's Journey' How Mickey got his Holiness the Dalai Lama to agree to be in a documentary. The story creation process for documentaries and the similarities with creating a presentation story. How Mickey uses the Hero's Journey in his work How speaking fits into Mickey's work How Mickey uses storytelling in his speaking Mickey's top tips for speakers for using stories and building a narrative All things Mickey Lemle: http://www.lemlepictures.com Other Resources* Letters to a Young Poet by Rainer Maria Rilke Hero with a Thousand Faces by Joseph Campbell https://www.standoutpitch.com https://www.saraharcher.co.uk https://www.thespeakingclub.com/masterclass Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

I've decided to curate 12 book suggestions from some of my most popular guest episodes. My intention is to give you some new ideas and inspiration to help you rock this coming year! If you're anything like me, the New Year brings an opportunity for a fresh start. It's an opportunity to look back at the past 12 months of achievement, learning and growth and to consider what you want for the coming year. I've set some pretty big goals for the next 12 months and I know that these will be challenging. That's because I will have to open up my mind, be coachable and invest in my growth to achieve what I've set out to do. Reading or listening to books will play a big part of my growth as it always has done, and that's why I absolutely love hearing from my guests about the books that they've read that have created transformation in their life. Many of those books I've gone on to read myself and they have opened up new possibilities for me. So, in this episode I thought I'd put a recommendation for each of the next 12 months together for you. My Guests Shelly O'Donovan – Body Language and Influencing Expert Graham Allcott – Best Selling Author and Productivity Expert Jay Miller – One of Canada's top Voice Coaches Paul Coleman – Brand and Innovation Guru and Bafta Award Winning Comedy Writer Simon Fanshawe – Perrier Award Winning Comedian, Stonewall Founder & Diversity Expert Sophie Devonshire - Business leader, entrepreneur, brand specialist and author. Devin Thorpe – Writer, Business Advisor and World Changer Peter Cheese – People & Change Expert & CEO of the Chartered Institute of Personnel & Development Carl Honore – Journalist, Best-Selling Author & Speaker Verla Fortier – Author, Speaker and Expert on Green Space Research Joanna Penn – Award Winning Author, Online Entrepreneur & Writing Coach Nahla Summers – CEO of the Sunshine People Charity, Author, and Expert on Kindness 12 Books:* Essentialism by Greg McKeown Long Walk to Freedom by Nelson Mandela Trust Me by Nick Morgan New Power – How it's Changing the 21st Century and Why You Need to Know by Jeremy Jeimanns and Henry Timms Germinal by Emile Zola How to Win Friends and Influence People with Dale Carnegie The Bible Thinking Fast and Slow by Daniel Kahneman The Quiet American by Graham Greene The Global Forest – 40 Ways That Trees Can Save Us by Diana Beresford-Kroeger The Success Principles by Jack Canfield Tuesdays with Morrie – Mitch Albom How to Find Out More About My Guests: Shelly O'Donovan: http://www.illuminatethemessage.com Twitter / Linked In: @shellyodonovan Episode 037 - Shelly's First Interview on The Speaking Club Episode 097 - Shelly's Second Interview on The Speaking Club Graham Allcott: Graham's Website – http://www.grahamallcott.com Think Productive - https://thinkproductive.co.uk Beyond Busy Podcast - http://getbeyondbusy.com Episode 044 - Graham's Interview on The Speaking Club Jay Miller: Jay's Website – http://voiceandspeech.com Jay's YouTube Channel - Visit Voice & Speech on YouTube Episode 047 – Jay's Interview on The Speaking Club Paul Coleman: http://www.humanisehq.com @PaulColemanchester Episode 051 – Paul's Interview on The Speaking Club Simon Fanshawe: http:/www.diversitybydesign.co.uk [email protected] @Simonfanshawe Episode 052 – Simon's Interview on The Speaking Club Sophie Devonshire: http://www.thisiscaffeine.com Twitter @s_devonshire LinkedIn https://www.Linkedin.com/in/sophiedevonshiresuperfast/ Episode 054 – Sophie's Interview on The Speaking Club Devin Thorpe: https://www.devinthorpe.com Barry Manilow Blog @devindthorpe Episode 056 – Devin's Interview on The Speaking Club Peter Cheese: https://www.cipd.co.uk @Cheese_Peter Episode 060 – Peter's Interview on The Speaking Club Carl Honore: https://www.carlhonore.com @carlhonore Episode 068 – Carl's Interview on The Speaking Club Verla Fortier: Website - Treesmendus.com Take Back Your Outside Mindset by Verla Fortier Episode 088 – Verla's Interview on The Speaking Club Joanna Penn: Website - https://www.thecreativepenn.com Joanna Penn – The Creative Penn Podcast Social Media @thecreativepenn Instagram @JFPennauthor Episode 092 – Joanna's Interview on The Speaking Club Nahla Summers: Sunshine People Website A Culture of Kindness – (for businesses) @sponsorkindness @nahlasummers Episode 095 – Nahla's Interview on The Speaking Club Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

Whether you're a storyteller, salesperson, marketer, leader, entrepreneur, coach, consultant or public speaker in order to be successful you have to be an effective communicator. You have to find a way to get your audience to pay attention and persuade them to act. Whether that action is changing their perspective, buying into an idea or project, or purchasing your product or service. To grab attention and persuade people to act, you need to understand what they want, what they don't want, and what matters enough to move them into action. To gain this knowledge there are two skills we need to master, and in this episode, I'll be sharing what they are and what could stop you or get in your way of leveraging their power in your communication. Enjoy! What we're going to cover: The two critical skills every effective communicator needs to master Why these skills are important The human psychology traps that sabotage our success What the 'Backfire effect' is and how we can combat it. A trick for managing 'haters' How to 'ask' effectively The 'bad' advice given about listening Tips for having better conversations Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time. Resources: Brainpickings Article by Maria Popova You Are Now Less Dumb by David McRaney 10 Ways to Have a Better Conversation – Celest Headlee https://www.standoutpitch.com https://ww.storyledmarketing.com https://www.thespeakingclub.com/masterclass (please note if you use my link I get a small commission, but this does not affect your payment)

Shelly O'Donovan, CEO of the Authentic Influence Group is back to give us more insight and tips about non-verbal communication. She is an expert in body-language and facial expressions after switching from over 20 years in the public policy arena. She has worked with corporations to shape their strategy and building bridges between the commercial interests of organizations and government affairs. During her time working in government relations, public policy, lobbying, grassroots advocacy, legislative and regulatory processes, and policy maker engagement she has seen the gamut of body language dos and don'ts. It was in this arena she noticed some of the brightest people weren't having the impact they deserved, yet others with half the substance and potential were having great success. After studying the arts of body language, personality types and lie detection, not only did Shelly see her own status and influence increase, but she was able to discern why others were successful or not. Today she speaks, coaches and trains on increasing the impact of your body language for speaking, confidence, gravitas, and sales, and we are lucky enough to have her on the show again sharing what she knows to increase our success in these areas. What you'll learn How we make our non-verbals match our message How to decode the face of someone you're speaking to What micro-expressions you should be looking out for when you pitch and why How to sell anything to anyone using body language The body language ticks of Donald Trump What non-verbal branding is and why you should care about it The non-verbal brand of James Corden and what it says about him Why you should ask for feedback after you speak How you can tell if someone is lying Why the story of Pinocchio's nose has some foundations in truth How Shelly uses body language in her talks to connect and engage Why you should be open and flexible as a speaker All things Shelly O'Donovan: http://www.illuminatethemessage.com Twitter / Linked In: @shellyodonovan Success is Yours by Shelly O'Donovan (and others) Episode 039 - Shelly's First Interview on The Speaking Club Other Resources* Total Leadership by Stewart D. Friedman Cracking Speech Mate! – How to Use Humour to Make You an Amazing Speaker (Hard Copy) by Sarah Archer Cracking Speech Mate – by Sarah Archer (Ebook) https://www.storyledspeaking.com https://www.standoutpitch.com https://www.saraharcher.co.uk https://www.thespeakingclub.com/masterclass Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

I've used webinars in my business before and not only do they provide a great opportunity to connect with and add value to your audience, but they are awesome for getting your message out to people all over the world at the same time. Webinars also give you the chance to show off your personality and share stories about your big idea, product or service. You will be with people on your webinar for a minimum of 30 minutes and during this time you are aiming to educate, engage, influence and motivate them to take action. If you've been considering doing a webinar, but you don't know where to start, then this show is for you. Enjoy! What I'm going to cover: The benefits of hosting webinars and workshops The essential ingredients How you should structure your webinar for success Presentation considerations for webinars How long a webinar should be How much webinars cost Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time. Resources:https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com https://ww.storyledmarketing.com Webinar Platforms: https://zoom.us https://demio.com Review of 10 Webinar Providers

After suffering tragedy in her life, Nahla Summers felt lost, alone and hopeless. A chance meeting with a stranger on a beach offered a chink of light and hope that things could be different. That chink grew until six months later Nahla found herself climbing Kilamanjaro and hating every minute. Today, Nahla has given up her home, her job and her beliefs about what matters in life, but what she has gained in exchange is priceless in her eyes. In this podcast, my guest Nahla shares about how she started a charity where monetary donations are not accepted, the challenges she has faced, what's next and how speaking underpins everything she does. This episode will make you think about your life and your speaking and I'm sure you'll come away with insight, inspiration and value. Enjoy! What we talk about: How one tiny act of kindness can cause ripples across the world Why Nahla thinks human connection is more valuable than money Why we sometimes have to trust rather than measure How we can have happier lives that make a difference by focusing on what we want and can influence rather than what is wrong and outside our control. How you can influence others by doing acts of kindness Why we shouldn't triage stress and anxiety How businesses can get productivity and engagement improvements through creating a culture of kindness The importance of speaking to Nahla's mission How Nahla approaches creating talks Nahla's tips for other speakers How the structure of your talk can make a difference The fear that may stop us from doing an act of kindness A brilliant example of Karma in Nahla's life Resources* All things Nahla and Sunshine People: Sunshine People Website A Culture of Kindness – (for businesses) @sponsorkindness @nahlasummers http://www.schoolinabag.org https://urbanconfessional.org Other Resources: Tuesdays with Morrie – Mitch Albom The Power of Vulnerability – Brene Brown Cracking Speech Mate! – How to Use Humour to Make You an Amazing Speaker (Hard Copy) by Sarah Archer Cracking Speech Mate – by Sarah Archer (Ebook) https://www.storyledspeaking.com https://www.standoutpitch.com https://www.saraharcher.co.uk https://www.thespeakingclub.com/masterclass Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link for the books, I get a small commission, but this does not affect your payment)

In business today, it's a fairly established principle that you have to start small in order to grow big...that you have to find a 'niche'. But that rule doesn't just apply to business, it applies to anything you want to build a business or movement from. Whether you're a speaker, author, expert, inventor or charity founder if you don't find a way to be different, you'll get lost in the crowd. In this show I want to share about what a niche is, and how you can create one. I often talk about helping you stand out and whilst storytelling and humour will certainly separate you from the crowd, your message needs to do the same. I'm hoping this episode gives you more food for thought and another angle to come at this from. Enjoy! What we're going to cover: The two traps we can fall into as speakers and business owners. Why being 'better' is bad. Why you should actively try to alienate people with your message. How going for a thin slice could end up giving you a bigger piece of the pie Why articulating the problem best makes you a winner. The different types of ways you can niche down. What tennis and niching have got in common! Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time. Resources: The 100 True Fans article - http://kk.org/thetechnium/1000-true-fans/ https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com https://ww.storyledmarketing.com

Getting and keeping attention is something we all want to be good at, but for many of us it's a necessity for our career or business growth. The problem is there are some fundamental principles about attention that we need to be aware of to avoid some massive mistakes with our pitches and presentations. If you want to make sure people pay attention to your message when you're speaking, pitching or marketing, then you'll want to listen to this show. Enjoy! What you'll discover: The gatekeeper you have to get past for your message to be heard Why you need to keep things simple The chemical cocktail that creates attention What triggers you need to pull to keep your audience alert How to pull each attention trigger The most powerful attention grabber you can use Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. Resources: The Story Led Speaking Program https://wwwstandoutpitch.com https://www.thespeakingclub.com/masterclass https://www.crackingspeechmate.com Pitch Anything by Oren Klaff Episode 065

Writing a book is on the 'one day' list of many public speakers and entrepreneurs, but after listening to this show you may decide it's a must have rather than a nice to have. That's because today, I'm speaking with Joanna Penn, award-nominated, New York Times and USA Today bestselling author,about the whys and wherefores of book writing for public speakers. Joanna writes thrillers under J.F.Penn and also writes non-fiction for authors with 30+ books published in 84 countries and 5 languages. She is also a professional speaker, entrepreneur and host of The Creative Penn Podcast, which has been downloaded over 3.7 million times in 219 countries. This episode is jam packed with golden nuggets that apply to business and speaking as well as to how to make writing a book work for you. We cover a lot of ground and I know that you will get massive value from listening. Enjoy! What we talk about: Why you should side hustle before you leap. Success criteria and how you should develop your own measures. The advantages of self-publishing and becoming an 'indy' author The benefits of documenting your journey. How imposter syndrome affects Joanna. What can trigger imposter syndrome and the antidote. What Joanna learned when her first book failed. The benefits of controlling your IP The difference between non-fiction and fiction How fiction can help people too. Why speakers should consider writing a book. The different streams of income possible. The history of book length and how long yours should be. The importance of picking the right book title. Why you should niche down in book writing and speaking. The first three things you should do if you want to write a book. Thoughts on authenticity. Why it's completely fine if there are already lots of other books in your area of expertise. Why you should consider your definition of success in the way you choose to launch your book. Why being intentional is so critical to your success. Resources* All things Joanna: Website - https://www.thecreativepenn.com Joanna Penn – The Creative Penn Podcast How to Write Non-Fiction by Joanna Penn Public Speaking for Introverts by Joanna Penn Social Media @thecreativepenn Instagram @JFPennauthor Other Resources: Cracking Speech Mate! – How to Use Humour to Make You an Amazing Speaker (Hard Copy) by Sarah Archer Cracking Speech Mate – by Sarah Archer (Ebook) The Success Principles by Jack Canfield https://www.thespeakingclub.com/masterclass https://www.storyledspeaking.com https://www.standoutpitch.com https://www.saraharcher.co.uk Thanks for listening!

If you're anything like me there are times in your life where your actions and performance have been influenced by 'bad' stories. These are the stories we make up that slow us down or stop us from fulfilling our potential and achieving our goals and dreams. In this show I'm sharing some of my 'bad' story moments, what happened as a result and what I do differently today. Enjoy! What you'll discover: What 'bad' stories are and what can happen if you let them grow. Why we create them. Tactics for tackling 'bad' stories. What we're really scared of. The two most powerful tools you can deploy in your life to become unstoppable. Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. Resources: https://www.thework.com https://www.storyledmarketing.com The Story Led Speaking Program https://wwwstandoutpitch.com

In the last show I told you that as a speaker you are also a marketer of your message. That's when you're on stage, but in order to get to that stage you're going to have to learn how to successfully market yourself as a speaker. A big part of that includes showing promoters how working with you will help make their event a success. That's why in this episode I'm going to share the key things you need to demonstrate to be attractive as a speaker, and the things that will separate you from the herd in an event promoters' eyes. Enjoy! What you'll discover: Why getting the right speaker is so important to the success of an event The nine ingredients of a highly bookable speaker The importance of being 'easy to work with' and what that means How to become the promoter's dream speaker Thanks for listening! To share your joke go to https://www.thespeakingclub.com To share your thoughts: Leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. Resources: https://www.storyledmarketing.com The Story Led Speaking Program https://wwwstandoutpitch.com

In this show, I'm going to be talking to you not only as speakers but as marketers of your message. That's because I've had students raising the question of how long you should be sharing the same presentation before you change things up? I have some strong views on this. I believe there are some fundamental marketing principles that come into play when you are considering this question as a public speaker. The students that asked about this were potentially going to make a big mistake and I don't want you to fall into the same trap too… Enjoy! What you'll discover: What Category Kings are and what we can learn from them The importance of defining the problem you solve How you become a thought leader Actionable tips for moving forward and avoiding pitfalls Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. Resources: https://www.storyledmarketing.com The Story Led Speaking Program https://wwwstandoutpitch.com Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney

With a Master's in Health Science, Verla Fortier is a former Director of Surgery at The Toronto Hospitals in Toronto, Ontario and a retired Associate Professor of Nursing at McMaster University in Hamilton, Ontario, Canada. At 63, after a long and high-powered career, she was looking forward to retiring back to her hometown in Manitoba, when a routine visit to her own Doctor shattered her plans. Instead of moving back to enjoy life in the country she was confined to her bed and she felt like her life was over. That was when she had an epiphany and decided to go against the prescribed medical advice and take her life and future into her own hands. She is now an author and speaker, sharing the almost miraculous results she has experienced in her own life to help other people avoid dementia, live longer and reduce the effects of chronic illness. I am sure you will enjoy this show! Whatwe talk about: Ground-breaking research into green space and its effect on mental and physical health. What broken record thinking is and how to avoid it. Why you shouldn't spend time in the Heartbreak Hotel How green space can help prevent dementia Why grass, trees and shrubs can help us live longer What an outside mindset is and how it can help people with chronic illness How we are positively affected when trees get defensive! Top tips for getting the most benefit from being outside. The difference Verla experienced between speaking in the corporate world and sharing her new message. Why you shouldn't let one bad gig stop you from speaking your truth. Why stories are so important. Resources* All things Verla: Website - Treesmendus.com Take Back Your Outside Mindset by Verla Fortier The Global Forest – 40 Ways That Trees Can Save Us by Diana Beresford-Kroeger Joanna Penn – The Creative Pen Podcast Other Resources: https://www.storyledspeaking.com https://www.standoutpitch.com https://www.saraharcher.co.uk https://www.thespeakingclub.com/speakingcourse Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link for the books, I get a small commission, but this does not affect your payment)