The End Of Radio's Millennial Apathy
The Sound Off Podcast · Matt Cundill
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Show Notes
Leslie Scott is the Program Director 107.7 The End in Seattle. the alternative station started in 1991 in the throes of the grunge movement. Earlier this year - they committed to their millennial audience by committing to less commercials and playing great music. Now, that's a time old cliché that every station claims, but they backed it up with a 2 minute cluster guarantee, marketed it with a hashtag #2MinutePromise and cut their inventory in half. Entercom is so serious about debunking the myths and highlighting that reality - they have a website dedicated to it. http://www.millenniallab.com/
Want to appeal to Millennials? It's not hard. Don't lie.
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