The Russell Brunson Show

The secrets of transforming your identity into an actual obsession. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- What's up, everybody. This is Russell Brunson. Welcome back to The Marketing Series Podcast. Today, we're going to be going even a little bit deeper, talking about identity. All right, I know I talked about this stuff a lot, but it's in my head on my mind a lot. I think sometimes we talk about a topic and then we're like, oh yeah, I know what that is. So the topic we're talking about is identity shifting again. And I've talked about it in so many different ways. Like we talked at it from a marketing standpoint, like with your audience, you've got to create an identity shift if you truly want them to move and follow. In goal setting, we talked about you have to have an identity shift if you want to actually move and change. But I had a weird realization over the last probably 48 hours or so. So those who don't know, my life right now, and we're in the middle of wrestling season. I help coach the kids high school team. So every day at 2:30, I leave the office, race over to the school, and I coach. And it's kind of weird, because I'm not the head coach. I'm there just kind of wrestle my kids, and help people, and whatever. But it brings back all the memories of when you were doing it, right? When you were wrestling, and when you were competing. And for me, it was like, man, wrestling was my life. Like it was the only thing that mattered. There was nothing else. There wasn't like a number two or number three. It was like wrestling and then nothing else. And it's interesting because I watched the kids now, we've got some really good wrestlers on our team, but I think it was two days ago, maybe three days ago, I had this realization. I said there's a difference between people who are wrestling and someone who is a wrestler. And I was looking, because most of the people on the team are here and they're wrestling. They come to practice every day, they wrestle. Then they go to the matches, they go to the tournaments. They do stuff and they wrestle. They're wrestling. But there's a difference between just wrestling and then those who are wrestlers. Right? And it was interesting, because last night my high school I grew up in, it's Hillcrest High School in Sandy, Utah. Every year there's this rivalry against Brighton High School. We hate Brighton. And Brighton's the big... It's Hillcrest versus Brighton. And I think it was like 40 or 50 years ago, they started this thing called the Battle of the Ax. And so they had this huge Ax. And each year, whoever wins the dome gets to keep the Ax. And so when I was a senior in high school, we had lost the ax like 13 or 14 years in a row. And our senior year, we were a really, really good team. And my senior year we actually won the Battle of the Ax. And what's crazy cool is last night, Hillcrest won the Battle of the Ax again, for the first time in 24 years. First time since I was a senior in high school. And so I saw that on Facebook, someone posted it. So I got all excited. And so I started going back through all my old video files. And I found videos of me wrestling in the Battle of the Ax. And then us winning the ax, and us going crazy, and videos of the ax and like all these things. And so it's kind of fun, I went and took some little screenshots and some clips of me wrestling. And I posted it on Facebook and tagged all my old wrestling buddies and coaches. And anyway, the last 12 hours have been a lot nostalgia for me, just seeing my coaches comment, my friends and my teammates. And ah, just thinking about it. But I started thinking this morning again, as I was looking at that, this is the identity shift, right? There's a lot of people who do wrestling. There's a lot of people who, again, they go through the motions, they do the thing. But there's a difference. When I was competing, I was a wrestler. And what does that mean? Like what does it look like? Because from the outside, it probably looks similar. But the difference was, when I would wake up in the morning, all I was thinking about was how to become a better wrestler. I was at school, in classes, that's all I was thinking about. When wrestling practice started, I was there. I showed up early. As soon as I got in the room, we started wrestling, started rolling around. As soon as practice ended, my dad would show up and I would do a second practice every single day. And then on the weekends, like when we traveled, we brought wrestling mats. We literally have wrestling mats that we'd hook to the top of my dad's truck. When we'd drive on family vacations, we'd get the wrestling mats out and we'd wrestle in the morning before we would go do our, go on the lake or whatever. I wasn't someone who was wrestling, I was a wrestler. It was different, right? It's an identity shift. Like it was my life. The

Most achievers I know struggle with truly feeling fulfillment. Some of my thoughts after a long weekend. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Hey, good morning everybody. This is Russell Brunson, and I want to welcome you back to the Marketing Seekers Podcast. I just dropped my kids off at school and I'm slowly exiting the parking lot with a million kids driving, hoping for my life. But I wanted to talk about something that's been on my mind for a little while, which is some of the downsides of being a hyper achiever. All right everyone, I'm still in the kids' parking lot, trying to get out, but I wanted to talk to you guys today about something that I was thinking about a lot this weekend, and it's interesting. I don't know if you'll learn anything from this, but I think for people who are like me, hopefully you'll feel less alone. And then people who aren't like me, this is me sitting on a couch and you get to be my therapist. So that's kind of the game plan. I hope that's all right. But what I want to talk about is some of the downsides of being an achiever, especially a hyper achiever. It's been interesting in my life and I wouldn't say all my life. When I was younger, I didn't have much direction or motivation or things I was trying to do. I used to come home from school and we'd watch cartoons and we'd eat Cheerios or Rice Krispies until dinner, and then we'd eat dinner and do homework, and that was kind of end of it. And I tried to play basketball. I tried to do some things, but I wasn't that good at anything. It wasn't until I started wrestling that I had my first identity shift, my first thing where I did something, I was like, oh my gosh, this is who I am. This is who I want to become and that was the day I became an achiever. I don't want to be good, I want to be the best. In fact, I remember there's an old wrestling movie we used to always watch and it had Tom and Terry brands on it, who, you know who they are they're twin brothers, the wrestled for Iowa, both world champs. One of them was an Olympic champ. And the video started with Tom Brands saying, "My name is Tom Brands and my goal is simple. I want to be the greatest wrestler in the whole world." And the next scene was Terry Brands. He said, "My name's Terry Brands and my goal is simple. I want to be the greatest wrestler in the whole world." And I remember I used to watch that and think in my head, my name's Russell Brunson and my goal is simple. I want to be the greatest wrestler in the whole world. And that was my goal and obviously I never met that goal. I never became the greatest wrestler at all time, but I set a high goal and I started working towards it and I killed myself to reach that goal. And I became an achiever so much so where I would do anything. I would cut 30 pounds a week. I was telling my high school kids I literally would come in on Monday at 160 pounds my sophomore year and then Thursday, I weighed at 130. And so yeah, I was losing 30 pounds a week every single week. I was doing just crazy things. I was working out. I was just wrestling, lifting weights, traveling around the country. Everything I could to reach that goal. And it's interesting. It's like there's something powerful about being a high achiever. You have this drive and you push and you get to accomplish and achieve things. But one of the downsides, probably the biggest downside is it's hard to be content and that's something I've struggled with my whole life. In fact, I see people who are very content and it's something that I am jealous of. Man, I wish I could just be content. I wish I could just sit there. I wish I could just relax. And the reason I started thinking about this, this weekend is because I start thinking about when in my life have I really felt content? And as hard as I can think, I only remember two times and the first time was in wrestling. And I apologize. I have kind of a cold right now. So if I'm sniffling, that's why. Or if my voice sounds funny. So the first time that I think I ever felt content was after my junior year and I had set the goal, I wanted to be a state champ. And I had worked towards it, worked towards it, worked towards it and I remember my junior year, I won the state title. And I remember winning it and then in the car driving home, I remember this is 17 year old Russell at the time and I'm driving home and I'm looking around, I'm looking at all the mountains and the scenery outside. And I was like, this is all? And I lived in Utah as a Utah state champ was looking around. I was like this is all of Utah and I'm a state champ. I'm the best in Utah right now. I'm the best in this entire state and I remember feeling so content that I was driving home and just like, ugh, I did it. I achieved that thing. And the rest of my wrestling career, I was always chasing after goals and dreams. I wanted to be a

If you want to stop playing checkers and start playing chess, listen to today’s episode. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Good morning everybody. Welcome back to the Marketing Secrets Podcast. Today I want to talk about something interesting, about when you have a success and you have a win, how to take that and roll it on to geometrically grow everything else you did inside your business. So I hope you guys are awesome today. It's been snowing here in Boise, and then today it's been raining so it's all slushy, and I've had fun driving kids to school this morning. This is one of my favorite things, is to drive them and have a chance to talk to them. It makes me sad because my twins are about to get their licenses and then I'll probably not get to drive them anymore. But until they do, I'm enjoying it and it's just really fun. Just dropped off Aiden, my little man, at school and have a few minutes while I'm heading back to the office. And I was thinking about something that I thought would be helpful for all of you guys, because I don't see this happen enough. In fact, I noticed with a lot of us entrepreneurs, we do something that works really good and then we move on to the next thing as opposed to being like, "Hey, that worked really good. We should do more of that, or we should focus on that, or we should go deeper on that." A good example just happened recently. As you guys know, I bought Dan Kennedy's company and then we relaunched it last month. The relaunch went really, really well. And the way we launched it is we took ... it was a concept that Dan Kennedy and Bill Glazer did back 15, 18, I don't know how many years ago, when Bill first bought the company. The company's basically a newsletter company, it had the Magnetic Marketing newsletter. And so when Bill bought it, he was like, "I want to grow this" so he created something that he called the MIFGE. I talked about it on the podcast before, stands for Most Incredible Free Gift Ever. And they launched it and that's how the newsletter grew originally. And then they sold the company to private equity firms, who as a rule are not very good at actually marketing the way that we all market. And they ran the business to the ground over the next decade. So I had a chance to buy it out of that. And the first thing I did is, well, what worked in the past? Oh, the MIFGE, we should remake the MIFGE. So we built the MIFGE, we launched it, and from the MIFGE we added over 4000 new paying members into the newsletter. So I want to do the math on that for you, because it makes this really interesting. And obviously people are going to cancel, but let's just say they don't. So we added 4000 people at $97 a month. That's $400,000 a month, times 12 months in a year, that's an extra 4.8 million dollar-a-year business we launched in a weekend by creating a really good MIFGE offer. That's awesome. And again, like I said, there's going to be a churn and things are going to drop, we're also going to start buying ads to it. The funnel converted extremely well. I think I talked about that, if not... Hopefully you signed up through the funnel and you got the first January's newsletter because I break down the funnel. But we're averaging 200 and something dollars for every free trial. So I can spend $200 to get a free trial and still be profitable, which is insane. And now it's making that business where we can start growing it and scaling it, and I think by summertime I could have 10,000 members in there, pay $97 a month which is a million dollar-a-month business on info product, a newsletter. It's insane. And so for me, I am the worst at keeping secrets, that's why all my books are called DotCom Secrets, Expert Secrets, Traffic Secrets, because I just tell everyone my secrets. And on the podcast I shared this, in the first issue of the newsletter I'm sharing it. I'm not good at keeping secrets. But it's interesting because I'll share that with most people and like, "oh that's so cool, that's awesome." And then they don't do anything with it. I have somebody who I love and respect who I shared it with, probably one of the first people I shared it with, and I thought they were going to grab it and take it. And then I saw their next offer run out and they could have done the model that I did with the offer they did. It would've fit. It would've been a simple tweak to make it match that, and then they didn't. And they launched something and they didn't follow the model and I was like, "man, if somebody told me that they had a funnel that was averaging 200 and ... $230, it might have been ... Anyway, insane EPC, average cart value. It isn't my market, it's something similar. I would look at that, I would've funnel hacked it and I would've called an audible before I launched my funnel and made tweaks and changes based on it. But they didn't, they just said

The skill set for building an effective team is WAY different than the skills needed for marketing and sales. For one, you have to learn how to become a true LEADER. So the two key questions to ask yourself are 1. Who do you have to become to lead a great team? And 2. What are the critical strategies you need to implement to get your team onboard to follow your vision? Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Russell Brunson: What's up, everyone? This is Russell, welcome back to the Marketing Secrets Podcast. Today's episode, we're going to be talking about building a team. How do you do it? What are the pitfalls? What are the pros, the cons? And some of the things that I learned along the way. Hopefully this'll help you as you're building out your team to be able to do whatever it is you're trying to do in your life. Whatever your mission, whatever your goal, whatever the business you're trying to build. I hope that this episode will help you as you're thinking through it, to help you to build the team that's going to get you to the finish line. So with that said, I'm going to cue up the theme song. We come back, you have a chance to listen in on a cool interview, talking about how to build your team. What's up, everybody? Welcome back to the Marketing Secrets Podcast, I'm here today with Josh Forti and we've been having fun today. The last two episodes- Josh Forti: We have. Russell: We recorded went longer, but- Josh: It's been fun. Russell: I think they've been fun. So today will be a little bit shorter episode, but it's something that, again, Josh brings things that I don't ever really typically talk about. So it's been fun to talk about some of the stuff like I think about, but I've never really verbally shared. So do you want to set up what we were talking about today? Josh: Yeah, for sure. Yeah, so very specifically here, I want to focus for you specifically. The question is, well, leadership and team building, what are some of the biggest shifts around building a team and becoming a leader? Because as someone who built a team myself that failed miserably, it wasn't that we hated each other, but it's just like, it was chaos. When you're trying to manage like six or seven different people and they're all like contracting everywhere. And now I'm like kind of going back and rebuilding. And I'm building it right and I have full-time people that we're bringing in and going. And it's like, man, the skillset of making money, the skillset of being a marketer is way so totally different- Russell: Yeah. Josh: Than building a team. And even being like the attractive character and building a following, like building a following is a completely different skillset than it is of growing a team and being a leader and things like that. And so I guess like two part is number one, who did you have to become? And like, secondly, what are like some of the hacks, tips, or I know you like secrets. So what are some of the secrets that you use to build a team and really like sell them on the vision and like really make sure that they were thriving in that role? Russell: Cool. So I want to just second what you said, building a team is way different than all the other things. And I've struggled over the years. I have an amazing team, as you guys know, if you've seen everything. And I wouldn't say most of it's because of my own doing, I'll talk about some of the stuff I've learned along the way. But it's a different skillset. And I think making money is an easier skill, I think creating a movement of people that are following you is different. I always tell people, like I'm such a good leader and communicator to like my tribe and I'm not as good to my internal team. It's interesting. And so a couple things that I'll share again, I don't have this perfect. And if you ask people on my team, like Russell's not perfect at this because I'm not. But I'll share some of the things I've learned because I'm always trying to figure this out and trying to get better at it. One of the biggest lessons I had and I did a podcast on this probably two or three years ago. Was this realization that I had to make a transition. Because I was always like the All Star. Like if you look at basketball, like I was the All Star, like I was really good. I could write copy, I could build a funnel, I could drive traffic, I could sell from stage, I could do all the different things. And so I was like, Michael Jordan out there and I'd be on stage, I'd be doing, I'd be dunking and slamming and three points. And like just amazing and people would tell me how great I was and I loved it. And then I start building a team. And so I started building a team, but the problem is that as I was building a team, I still thought I was Michael Jordan. So I'd build the team and I'd be in there, all of a sudden, I'd have the person writing copy and they'd be go

Did you know this may be holding you back from success in your business? Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Russell Brunson: What's up everybody? This is Russell Brunson. Welcome back to Marketing Secrets podcast. One of the questions I get asked a lot about, and I don't spend a lot of time talking about it, is actually money and mindset around money, and how that works, and things that can help you to make more money, things that hold you back from making money. They have nothing to do with your skill set, it just has everything to do with the conversations, the beliefs, the things inside of your mind. This interview with Josh Forti, it was really fun and hopefully you enjoy it. Hopefully it'll help you if you do have money blocks, to help you get unstuck. If you don't think you have money blocks, you probably do. And this hopefully, interview, will make you very aware of those things, and help you to find those things and knock them out in your life. That said, we'll keep the theme song, and when we come back, listen in on this interview with me and Josh Forti. What's up everybody? Welcome back The Marketing Secrets podcast. I'm here today again with Josh Forti, and we're having so much fun today. We just recorded one episode and now we're going deep into episode number two, which we're going to be talking about mindset as it relates to things that are very specific to you guys as entrepreneurs. I'll Josh talk more about this as he's going to be queuing up the question, but hope you guys enjoy this episode as well. Josh Forti: All right, man. First off, we got to talk about your shirt. I feel like there's got to be a story behind this. Guys, for those of you that are listening on audio, let me just explain real quick. It is a skull and crossbones, but it's not just a skull and crossbones. It's got bunny ears on the skull. It's got little waves off to the side. What does it say on the sleeve? Russell: It says, "Psycho bunny." Josh: Psycho bunny. Russell: This is actually a really cool brand called Psycho Bunny, and I bought a couple of their things. I'm like, "This is a cool brand." And then I was shopping with Bart Miller in Vegas, and they have a Psycho Bunny shop. I went in there- Josh: Oh dang! Russell: And they had shirts and jackets and suit jackets that have the Psycho Bunny inside. It's just a fun, cool brand, and I really like it. Psycho Bunny. Josh: Okay. There's no grand, huge story behind how you got it. You just liked it. Russell: I should buy the company because it'd be really cool. Anyway, nope. Nothing. Josh: Guys, when you're a funnel hacker and when you decide to take over the world and create empires, you can randomly decide on a podcast that you're just going to ... "I should buy the company." That's not a normal thing that most people get to say, but it's super dope. Russell: This could be a fun episode in the future because as we acquired two big companies last year and I'm learning about this and having more fun with it, there are some cool ... For most of us, we look at a company, like, "There's no way I could buy that company," but then like Tai Lopez who just bought RadioShack and he bought Pier 1 Imports and all these companies… Josh: Dress Barn. Yeah. Russell: Now, I bought a couple companies and I'm like, oh, my gosh, there's actually a really cool strategy where it doesn't technically cost you any money if you do it correctly. We bought Dan Kennedy's company for a steal. We've launched the first thing. Now we made our money back. And now moving forward, everything I do with Dan Kennedy's company is pure, unadulterated profit to the bottom line. And that's exciting because ... All of a sudden it's like, you can actually buy companies when you understand the core principles of what we do. Anyway, that's a topic for another day, but it's kind of a fun one. Josh: So much fun stuff. Topic for another day. We'll do many episodes. Now is not the time. We're going to dive into what I think goes really well with our last episode. Last episode we talked about goal setting and setting things up, and that last bit of it was around identity and beliefs and values and rules and things like that. I want to talk about mindset here, and specifically the mindset ... There's a couple core key areas, because what's interesting is a lot of times we think mindset is we have to train our minds to think a certain way, or we have to overcome false beliefs about bad things. Like, "I'll never be successful" or "I'll never be this." But it goes both ways, because often times we can have fear of success. We can have fear that, oh, my gosh, what happens if I actually achieve that goal? There's so many different things around that, that we could dive into, but I want to kick off with this one specifically around mindset around money. I do want to talk about not just money, failure, doi

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Russell went live today to answer a question from the community. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Hey everyone, it's Russell Brunson welcoming you back to the Marketing Seekers podcast! Today's topic is a popular one – how to land your first client as a funnel builder. Building funnels is crucial in today's market, honing skills like copywriting, design, and strategy. The key? Start by offering your services to someone else. Find your dream client and offer to build their funnel for free. I did this with Drew Canole, helping him launch his Organifi funnel. His success became my case study, attracting more clients. Here's the plan: identify your dream client, offer to build their funnel for free, deliver stellar results, and use that as leverage to attract paying clients. It's about showcasing your ability to deliver results. This strategy applies not only to funnel building but to any venture – courses, products, you name it. So, focus on creating a compelling case study, and watch your business grow. Keep those questions coming, and I'll keep answering them on the podcast. Thanks for tuning in! Learn more about your ad choices. Visit megaphone.fm/adchoices

In a rare Russell rant, find out what made him upset today, and how you can protect yourself from annoying customers. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Hey everyone, it's Russell Brunson here, and today I've got a bit of a rant to share on the Marketing Secrets podcast. Now, I'm usually a positive guy, but today, I'm feeling slightly annoyed. Let me tell you why. I pour my heart and soul into serving people. I work tirelessly, create valuable offers, and invest millions to simplify and change lives. Yet, there's a small but vocal group of people who seem to despise success. They put up barriers and complain, hindering their own progress. Let me give you some context. We're in the midst of launching Dan Kennedy's newsletter, and while I know it'll yield long-term ROI, the upfront investment is staggering. I had to acquire Dan's company, negotiate, write content, hire teams – the costs are astronomical. And yet, we're offering $20,000 worth of bonuses for just $97 a month after a free trial. It frustrates me to see some people's attitudes. They want the freebies but balk at a slight inconvenience, like higher shipping fees. Instead of quietly canceling, they make a scene on Facebook, airing their grievances. It's mind-boggling. But here's the thing: You attract who you are, not who you want. I've noticed this pattern for years. Within minutes of meeting someone, I can tell if they'll be successful based on their mindset and attitude. It's uncanny. So, if you're the kind of person who complains, refunds, and blames others, guess what? That's the kind of customers you'll attract. But if you take personal responsibility, seek value, and show gratitude, you'll draw in like-minded individuals. I've refunded a product only once in over 20 years, and even then, the person gave me the refund without making a fuss. Why? Because I take responsibility for my choices. I dig for value and don't expect it to be handed to me on a silver platter. So, my message to you is simple: Become the kind of customer you want to be. Take ownership, seek value, and show gratitude. That's how you attract success. Alright, I've got to run to my daughter's Christmas concert. Take care, and I'll catch you later. Bye, everyone! Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever witness someone succeed big time at something and then they can't repeat that success? Why is that? Russell examines the ingredients of success and why some people have staying power and others fizzle out. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- It sounds like you're exploring the concept of longevity and sustained success in both the world of UFC and business. You're noting how some individuals or businesses can achieve momentary success, yet struggle to maintain it over time, while others are able to sustain success and even continue growing. You're drawing parallels between UFC champions who have defended their titles multiple times and businesses that have launched successful offers repeatedly. One key insight you've highlighted is the importance of building a strong relationship and community with your audience. You've observed that some businesses focus solely on monetizing their list without nurturing the relationship, which can lead to audience disengagement and eventual decline. In contrast, you emphasize the significance of continually adding value and stacking offers that align with your core message and mission. Your message underscores the importance of consistency, focus, and delivering on the promises made to your audience. By staying true to your core message and continually providing value, you can build trust, loyalty, and long-term success. This aligns with principles outlined in your book "Expert Secrets," particularly the concept of identifying and leading with a new opportunity and then stacking additional opportunities to deepen engagement and retention. Overall, you're advocating for a strategic approach to business that prioritizes relationship-building, value creation, and alignment with your core message to achieve sustained success in the long term. Learn more about your ad choices. Visit megaphone.fm/adchoices

Russell and Josh reveal the 2 biggest biohack, supplements, diets, brain food, focus & marketing. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- In a recent episode of the Marketing Secrets podcast, Russell Brunson and Josh Forti discussed the significance of biohacking, diet, energy, and supplements in enhancing brain function and overall health for entrepreneurs. Russell emphasized the need to optimize health to achieve greater productivity and success in business. Russell shared his personal journey from being a wrestler to becoming health-conscious after gaining significant weight post-wrestling. He initially hired a trainer and changed his diet, losing a substantial amount of body fat. This transformation highlighted the importance of health in improving productivity, as Russell realized that better health allowed him to accomplish more each day. One key topic was the timing of food intake. Russell noted that consuming carbohydrates can cause brain fog and fatigue. Therefore, he avoids carbs in the morning and afternoon, focusing on high fats and proteins instead. Carbs are reserved for the evening when they aid in falling asleep. The discussion also covered the use of nootropics and other supplements. While Russell appreciates certain nootropics like Alpha BRAIN, he is cautious about more extreme supplements and substances due to potential risks. He highlighted the importance of a balanced approach to supplementation, ensuring that any supplements taken are based on individual needs rather than a one-size-fits-all approach. Gut health emerged as a crucial factor. Russell mentioned that gut health directly impacts brain function. He shared his regimen of digestive enzymes, fermented foods like sauerkraut, and kombucha to improve digestion and nutrient absorption. He also recommended specific products like Gaines in Bulk digestive enzymes and GTs Alive mushroom root beer, which contains reishi, chaga, and turkey tail mushrooms for gut health. The conversation also touched on the role of sleep and sunlight as fundamental biohacks. Russell stressed that sleep is the most effective performance enhancer and that exposure to natural sunlight is vital for overall health. Josh Forti added his perspective on health and fitness, mentioning his experience with customized health analysis through blood tests and other assessments. This personalized approach helped him understand his specific health needs and tailor his diet and supplements accordingly. The episode concluded with a discussion about the balance between professional success and personal well-being. Russell and Josh emphasized that focusing on health is not just about physical appearance but about ensuring long-term mental and physical performance, which ultimately contributes to greater success in business and life. Overall, the podcast highlighted the interconnectedness of health, productivity, and entrepreneurial success. By optimizing diet, supplements, and lifestyle choices, entrepreneurs can enhance their mental clarity, energy levels, and overall performance, leading to more effective business practices and a better quality of life. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this second installment of this special interview, Russell and Josh go super deep on ‘the master story’ and the attractive character…and what happens when you have tons of followers and NO ONE buys! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Russell Brunson: What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. So, today's episode is probably from most of my conversations with Josh, might have been one of my favorites. It was really, really fun. We started talking about expert secrets and storytelling and how they work, and attractive character profiles, which one you should be using, and how they work, and can you change them? And then also he started going into his concept of the master story, which is something I talk about in Perfect Webinar, but he goes really, really deep in it. And anyway, we geeked out. This was a really fun episode. I hope you enjoy it. With that said, let me cue up the theme song. When we get back, you'll have a chance to listen to this exciting conversation with me and Josh talking about story and attractive character, and a bunch of other really cool things. JoshForti: I got to ask this. Are you not on Twitter? Like I see you on Twitter a lot, and I see you posting stuff on Twitter. But is it not you that's engaging on Twitter? Russell: No, I don't know how to tweet. Josh: You don't know how to tweet? Russell, I tweeted you a lot. Or not a lot, but I tweeted you quite a bit. Russell: Oh, hey. Josh: And then sometimes you like my tweets. Dang it. Russell: I do like all your tweets. They're awesome. Josh: Yeah. Oh, man. Russell: I personally, I enjoy Instagram, probably my favorite. And then Facebook's probably number two. But that's the two social platforms I spend my personal time on the most. So, if it's from either of those two platforms, it's usually me. If it's other places... Josh: Do you have it like broken up? Like are you like, "Instagram, I do this type of content and stuff on. And Facebook, I do this type of content on." Or is it kind of like a mixture of both? Or... Russell: Um. Josh: For you personally. I know your team posts stuff, but... Russell: The only place I really post/do stuff typically is Instagram, like stories. That's where I kind of, like me personally, do stuff. And then Facebook and my personal page, probably once, every once in a while, I drop stuff there. And everything else, that's my team. Josh: Yeah, that's rare though, not often. Russell: Yeah. Josh: You're not like me who's like, "What? It's been 48 hours without some form of controversy? What can I say? Oh my God." All right. Well, actually, I kind of want to talk about that though. Not so much controversy, but creating content specifically around storytelling, because I think this is probably one of the biggest... Let me give backstory, a little context around this. I came into the world completely backwards of what most people do, right? So I was the guy that came into the world, and most people have no following and no followers, and they can't get leads to happen. Right? And they don't get anybody to show up to their webinar. And then they're super depressed because nobody showed up and nobody bought. I had the exact opposite problem. I had everybody show up and nobody bought. And let me tell you, that's way more depressing. You know why? Because when everybody shows up and nobody buys, you're like, "Crap. Now I really am screwed because I have no idea what's going on." Right? Russell: It was me, and not the… whatever, yeah. Josh: Right. It's not because nobody's hearing it. It's because I actually suck. And I remember the first time I ever did a webinar, we actually... I don't know if you remember this or not. I actually sent you a Snapchat. This is right when you first got Snapchat. This is way, way back in the day. I've told this story before. And I went and I was like, "Russell, what's up, man? I'm trying to build this webinar. How much would you charge me to build out a webinar for me or whatever?" Right? And you sent me a little video, a Snapchat video back. You're in the Jeep, and you were like, "Man, I don't really do that. I don't really do that anymore." So I like snapped you back, and then you snapped me back, and you're like, "It'd probably be like $250,000 or something like that. But I don't really do that." I'm like, "Man, I really wish I would've hired you for 250 grand." But anyway, so I go and we do this huge webinar, and everyone told us... We were like, "We're going to have all these people sign up." And everyone's like, "No. No, you're not. Nobody gets people to their webinar that easy. You maybe have a hundred registrants." We had 2000 people register, and we had a thousand people... We maxed out the room with a thousand people on live. At the pitch, there was like 982 people in the room. I go through, I do my pit

Russell and special guest Josh Forti dive deep into funnels, storytelling, and building your own reality. Find out how to break free of what’s expected, how to create your own rules, build your own world, and be OK with being different. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Russell Brunson: What's up, everybody? This is Russell Brunson. Welcome back to The Marketing Secrets podcast. Today, I've got two things for you. Number one, I got kind of a cold so if I sound a little funny, that's why. Number two, is you guys loved our last three podcast episodes with Josh Forti, so we thought we should do it again. Today, we jumped on a call and we recorded three more episodes for you, and they've been a lot of fun. The first episode was all about just kind of... It was an interesting conversation, and I think it took us a while to get exactly to the point. But by the end, the end of of it wrapped with some really cool thoughts and ideas and I think some clarifications that'll help you guys a lot. But it was all about I'm in this world of funnels, and how has that affected my world perspective, my world view and, everything else happening around me? And how does that work for you with the thing that you're most passionate and most obsessed with? And so I think you guys will enjoy this conversation. With that said, I'll queue up the theme song. When we come back, you have a chance to listen in on a conversation with me and Josh Forti. What's up, everybody? It's Russell Brunson. Welcome back to The Marketing Secrets podcast. A little while ago, Josh Forti and I did a couple episodes. We've done this three times now technically. This is the fourth, but we did an episode a little while ago, just to see how you guys liked it. And the feedback was amazing. I got tons of good feedback. I think you did as well, right? You saw everyone. Josh Forti: I got tons. I sent you some of them. We convinced somebody to start a podcast over it. Russell: Because of the... Yes. Josh: Because of the podcast. Russell: ... podcast. We are having little podcast babies now because of what happened last time we hung out, and I'm pumped. We're jumping back in. We got three episodes of recording today. I know the title of the topics, but that's about it. I don't know where we're going, the direction, but I'm pumped and excited and just grateful for you, man, doing these. I really enjoyed it last time. I left afterwards pumped and on fire and had a ton of energy, so I'm excited for this. Josh: Heck yeah. That's awesome. Well, are you sick? Russell: Yes. I have a little stuffy nose, so I apologize in advance if I sound... My voice sounds deeper though, so I sound more masculine which is kind of cool. But yeah, definitely got a little bit of a cold. Josh: Oh, man. As long as it's not COVID. Russell: Oh, yeah. No, I did that. We're good. The antibodies are flowing through my body, so I'm pretty good there. Josh: Heck yeah. Russell: Well, what's the plan today? What are we talking about for this episode? Love to get kind of- Josh: Are we doing intros or are we just jumping in? Russell: This is the intro. I'll do intros. Josh: This is it, we're in. We're rocking and rolling. Russell: We're live. Let's go. Josh: All right, all right. Let's dive in. Dude, interestingly enough, as I went back and I started going... By the way, I actually listened to all three of our episodes, even though we did them. I actually went back and listen, because I'm that geeky nerd. I was talking to one of my friends. We were sending VOXs back and forth to each other and he's like, "I just listed to my vox back to you." And I'm like, "I'm glad I'm not the only one that does that." And he's like, "Oh, no, you are the only one. I just did that one time." I'm like, "Crap. Dang it." I go back through it. I listen to VOXs and I listen to podcasts. I'm trying to figure out how I could've made them better. But what's interesting is I wanted to take this one a little bit of a different route today, to kind of kick things off. Because normally, I'd say there's two types of podcasts. There's educational podcasts, which is you're talking on a very specific topic, and you're trying to educate people on that. And then there's entertainment podcasts. Entertainment is much more... Maybe it could be educational still, but it's not designed to educate you on one specific thing, and then break all the beliefs around that thing. And then do the whole perfect webinar thing on a podcast episode. Whatever. But rather, just kind have an open conversation. And I want to open this one up, talking specifically about funnels. And not funnels and how you build them, but I want to know is funnels a worldview for you? And what I mean by that is right now, I'm really, really big into storytelling. That's kind of my thing that I'm geeking out about, is how to tell amazing stories. And I ca

In the latest episode of the Marketing Secrets podcast, Russell Brunson delves into the concept of curation and its growing importance for influencers and entrepreneurs. He begins by discussing his own struggle with remembering the word "curate" and how he's been contemplating this topic for several months. Russell explains that the future of business, particularly for influencers and experts, lies in mastering the art of curation. He describes his journey over the past 20 years, noting that his primary role has been to curate ideas. By reading countless books, attending courses, and experimenting with various concepts, Russell has been able to sift through vast amounts of information and distill it into practical frameworks that he shares with his audience through his books like Dotcom Secrets, Expert Secrets, and Traffic Secrets. Russell emphasizes that his books are not just collections of his original thoughts but rather curated insights from a wide array of sources that he has tested and refined. This process of curation involves sifting through information, retaining the most valuable elements, and presenting them in a way that is accessible and actionable for his audience. He shares an anecdote about a conversation with a fellow church member who inquired about his framework development process. Russell likens it to sifting sand, where the non-essential elements fall away, leaving behind the core principles that form the foundation of his frameworks. This method, he suggests, is applicable to everyone in their respective fields. To illustrate the power of curation, Russell recounts a story about Dan Usher, a member of his team. Dan is a fan of the band Rufus and trusts their curated recommendations for art and decor. When Dan moved to a new house, he relied on the band's curation to furnish his home, demonstrating how trust in a curator can extend beyond their primary expertise. Russell notes that as influencers, people come to them for their core expertise but often end up seeking advice on various aspects of life, from family and health to personal routines. This broader interest underscores the potential for influencers to curate content across multiple domains. One of Russell's major current projects is building a 20,000 square foot library next to the ClickFunnels HQ. This library will house an extensive collection of books and materials that he has curated, particularly in the fields of personal development and business. He has invested significantly in acquiring rare and valuable works by influential figures like Napoleon Hill and Dale Carnegie. The library will serve as a resource for deep learning and will include both physical copies and curated frameworks derived from these materials. Russell explains his vision of creating a comprehensive resource where visitors can explore various sections dedicated to his passions, such as religion, personal development, business, and advertising. Each section will feature rare first editions and curated materials, allowing visitors to dive deep into the subjects that Russell has meticulously curated. He emphasizes the importance of simplifying complex ideas through curation, making them more accessible and actionable for the audience. This approach not only enhances the value provided to the audience but also establishes the curator as a trusted source across multiple areas of interest. In conclusion, Russell encourages listeners to embrace their roles as curators. By curating and simplifying information, they can provide immense value to their audiences, who trust them not only for their primary expertise but for broader life guidance as well. This, he believes, is the future for influencers, experts, and entrepreneurs. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this final segment, you get to hear Russell answer some questions from the attendees of the ROR Symposium. If you have enjoyed these episodes about the importance of relationships, please check out RORUniversity.com to learn more! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: Hey everybody. This is Russell. Welcome back to Marketing Secrets podcast. All right. What did you guys think? Did you like the keynote presentation so far? I hope you did. Hopefully it gave you some ideas about how we grow a business using relationships and joint ventures and the Dream 100, and give you guys some realistic expectations on how the game is played. Hope you guys enjoyed it so far. Now at the end of the symposium, they opened up to Q&A, which was really fun. And so I had a chance to do some Q&A, answer some questions, and we kind of jumped all over the board. So this episode will be fun. You'll get a couple different perspectives on some questions. My guess is that one of the questions you're going to hear is a question that you're probably wondering or something maybe you should have asked and didn't even think about it. So I hope this gives you a some value and you get some benefit from it. Once again, I want to thank Christopher Voss for allowed me to use my presentation from his ROR symposium for the podcast episode. If you want to follow Christopher and learn more about what he's doing and how to build better relationships in your business, get more traffic, build more referrals and things like that, make sure you go to roruniversity.com and get on his list. All right, that said, I'm going to open up the third and final episode from our ROR symposium. We had a chance to do some Q&A with me, and I hope you guys enjoy it. Thanks so much. Don: One of my capacities today, just in this hour, is to be bouncer. So y'all get on the velvet rope, I've got my clipboard. I will let you go first, McCall, because I can see you on my screen. McCall, we've got 10 or 15 minutes, so just do me a favor, people: ask Russell your question with a certain amount of concise nature, and then he can answer it, because we have one last thing we need to do before Russell goes, and then we can wrap up the symposium. So McCall, go ahead. Unmute yourself and ask your question. McCall: Hi! Okay. I want to know who's on your list next. Don: Ooh. McCall: You got to have a list of people who you are always trying to connect with. I know you've gone to Tony Robbins. I mean, I know there are, but who are the people who you are actively trying to connect with now? Are you going to share it with us? Is it a secret? Is it supposed to be a secret? Am I missing something here? Russell: That's a good question. Maybe I'll put out the word, and guys can go find these people for me. McCall: Yes! Russell: It's interesting, and partially it's kind of where my life, like number one... Okay. So partially it's because I started getting obsessed with UFC during COVID, so I enjoyed watching more UFC fights... So this will make sense in a second. Also, I'm working on my success and personal development books right now, so it kind of opens up the reason why also. But the two people that I really am looking forward to eventually is Dana White and Joe Rogan. Those two guys are super fascinating to me. I don't agree with- McCall: Joe Rogan and, who was the first one? Russell: Dana White, who's the owner of UFC. Both of them, I don't agree with our belief system, like half, but they fascinate me on the other half and I have the ability to... Hopefully, all of us can learn is you can disagree with somebody on a lot of things and still have respect from them and still learn from them, so. But those are the two I'm really fascinated by and I have so many things... I'm not a very good interviewer, but man, if I sit down for an hour or two them, I would have so many things I want to ask them and like, ah, those guys fascinate me, so. McCall: Do you just do it in a Kevin Bacon way? Where you're like, okay, the six degrees of Kevin Bacon away from Joe Rogan and Dana White, and you just like start to eliminate? Russell: Definitely. There's that, but there's also like, is there a way I can incorporate Joe? How can I serve Joe Rogan? Right? He's the biggest podcast, my podcast doesn't help him, but I'll put him on stage potentially. Or there's something we could do, or... What's the next thing? If he's going to be doing his comedy shows, maybe I could find out like, "Hey, I can help fill a show in a city. We can do a funnel." Something like that where I can use my unique abilities to help magnify something they're doing. Or Dana White, I don't know how I'd serve him yet, but that would be kind of the thing. And then yes, it's looking at degrees of separation. I do know that Grand Cardone had Dana White on stage, I know there's that; I know Alex Sharpton is movi

In part 2 of this special 3 part series, you get to hear more of Russell’s presentation at the ROR (Return on Relationships) Symposium! In this half, Russell explains how you should provide value to people before you ask them for anything. Enjoy the second half of this keynote presentation, and don’t forget to check out RORUniversity.com to learn more! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: Hey, what's up everybody? This is Russell. Welcome back to the Marketing Seekers Podcast. I hope you enjoyed the last episode for my keynote presentation at Christopher Vos' ROR Symposium. So far, in the episode number one, I had a chance to talk us through some of the history and the background of how we started building our business and I'm excited this next episode's going to be the second half of my keynote presentation. I hope you enjoy. And then afterwards, the third episode, we're actually going to, I opened up some Q & A and we had a really good time doing some of that as well. That'll be the third episode, so this episode would be the last half of my keynote presentation. I hope you enjoy it. Again, if you want to go deeper with Christopher Vos, make sure you go to roruniversity.com and get on his list, read his stuff, listen to what he is doing because he is helping a lot of people to build businesses by using relationships and really understanding how to do the stuff we talk about. I talked about Dream 100 in the Traffic Secrets book. This is what he's talking at a much deeper, much more powerful level. With that said, I'm going to cue up the theme song and when we come back, you'll have a chance to listen to second half of my keynote from the ROR Symposium. Okay. Now, I'll tell a side story because it popped in my head right now and that's what I do, right? About the time, it was after Joe Vitale promoted me, I had a list with certain sites and then I got a phone call from a guy named Tellman Knudson. Anybody here know who Tellman is? Tellman used to be big at our space. He shifted it over to more hypnosis, personal development space. But Tellman messaged me on the phone. He was like, "Hey, Russell, I had this idea. I'm building or I'm interviewing all these people and," I can't remember, "I'm going to interview you for an hour about a topic and then I'm going to put it behind the squeeze page and then everyone's going to promote the squeeze page. People are going to join my list, they'll get your interview and all the other interviews." And I was like, Uh, okay, I think that's the worst idea ever." He's like, "What do you mean?" I'm like, "I'm not going to email my list to your squeeze page so they can opt in and join your list to get my free interview. I'll just give them my free interview. Why would I do that? It does it make any logical sense." He's like, "Well, everyone's going to promote it and that way, everybody, everybody's lists, people from other lists will see you as well and it's going to be the huge thing for you." I was like, "Dude, that's the stupidest idea ever. No. No." I told him no, flat out, I was like, "This is never going to work, but good luck in your future," and I hung up, right? I was nice because on my DISC profile, I'm a high S, so I can't be mean to people. So I was like, "Okay, well, sorry." Anyway, so that happens and then fast forward three months later, all of a sudden, in one day, I get emails from everybody, Joe Vitale, the Nitro Marketing guys, all the people who are the biggest of the time, emails from everybody and I open up and it's like, "There's this guy named Tellman Knutson, the interview is on his ListBuilder and you should go check it out." And I clicked on it and went to, it was called listcrusade.com, it was his site, I went to listcrusade.com and sure enough, there's an opt-in to get all these interviews and I opted in and there's all these people's interviews. I was like, "What? How do you pull it off? You got the biggest names in the world to go and do this." And I was just perplexed, like how? I'm like, "This is the dumbest idea ever. I should have done it. If it worked, this is crazy. So I found his number, I messaged him, "Okay, tell me, I'm so confused. Can I ask you a question?" So he jumped on a call with me and I was like, "Okay. I just saw yesterday 50 people all promoted your squeeze page." He's like, "Yeah, I've added 120,000, 130,000 people to my list and the last 48 hours." And I was like, "How did you do that?" And it was so fascinating. He said, "You know what, Russell? I called 49 people and I got 49 nos in a row. First one said no, no, no, no, no. You said no. Someone said, everyone said no." And he's like, "But guess what? The 50th person," he said it was Kevin and Matt from Nitro. He said, "I called Kevin and Matt and for some reason, they said yes. And after they said yes, I was like, "Cool, do you know else would be a g

On this special 3 part series, you get to hear Russell’s presentation at the ROR (Return on Relationships) Symposium! Russell discusses the importance of what he calls the “Dream 100”, and how it helps create relationships that support both his business and his personal life. Check out RORUniversity.com to learn more! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: Hey. What's going on, everybody? This is Russell Brunson. Want to welcome you back to The Marking Secrets podcast. I got something special for you guys over the next three episodes. I'm actually on vacation right now, Thanksgiving vacation. My wife and my kids and I are all in Kauai, Hawaii. You might hear them giggling in the background depending on how well this microphone picks up noise. And so, I didn't have a chance to record a podcast for the next couple episodes, but before I left on vacation, I actually had a chance to be part of a really cool summit that my friend, Christopher Voss put on called The ROR Symposium. And he had me as one of his keynote speakers, and he had me talk about just my history, my journey, using relationships, and joint ventures, and things like that. The Dream 100, as I call it, to build my business and everything we've done over the last almost 20 years now. And so, it was a really special presentation. It was one that I came to with notes, but not PowerPoint slides and things like that. It was more, I just wanted to kind of share from my heart. And if you know Christopher Voss you know he's a very emotional person and he brings that emotion. And apparently, I found out afterwards, all the speakers end up crying. In fact, I did as well during my presentation. So, there's something really special in the middle that you'll find out about. But anyway, I hope you really enjoy these. They're going to help you to learn how to build joint ventures, how to find your Dream 100, how to build better relationships with people, and how to turn that into more business and help you to get your mission out there to change more people's lives. If you don't know who Christopher Voss is, I recommend following him. He told me that the best site to send you guys to... I said, "Where should I send people to listen who want to go deeper with you and learn more about relationships and how to build businesses using them?" And he said theroruniversity.com would be the best place for you guys to go. So, if you want to go deeper with Chris, go to roruniversity.com, check out what he's got there. And with that said, I'm going to cue the theme song. When we come back, you have a chance to hear the first part of my keynote presentation. As I was kind of thinking through this, I was like, "Man, there's 30-something speakers coming. Everyone's talking about different ways to do this ROR, return on relationship game. And everyone's got different ideas and things, and it got me to back, man, almost 19, 20 years ago now. And so I... If you guys are cool with it, I just want to do some story time and tell you guys my story and some of the things along the journey that I tried, that I... failures, the successes, specifically inside of this relationship, and joint venture partners, and things like that. And hopefully, it'll give you guys some comfort. Because everyone starting different points and sometimes you look at someone like me like, "Oh, well, Russell knows Tony Robbins, and Dan Kennedy," and da, da, da. But there was a day, 18, 19, 20 years ago where I was a little kid scared out of my mind awkwardly trying to message people pre-Facebook. So, I'm sending emails and trying to... and it was scary, and hard, and so hopefully, it'll give you some faith in wherever you are in your journey. Just like, "Okay, this is right. It's going to be good." It's going to be for some of us, especially the introverts like me, this is going to be something that kind of stretches you and feels uncomfortable sometimes, but then it can become something you really love and enjoy and gives you the ability to change the world at a level you never thought was possible. So, that's kind of my game plan. Then after that, we can open for some Q&A and... or whatever we want to do. Or we can celebrate, have a party, or we can sing Christopher's song and let him have a nap. Hey, whatever we want to do, it'll be fun. So, looking back, it's funny, because when I got started in this business, I was still in college. So, I had just met my beautiful wife, Colette, who I think we're celebrating our... I think it's our 20th anniversary this summer, which is crazy. So, she's stuck around my chaos for this long and she's... Gosh, she's the best. But we had just gotten married and I was trying to figure out how to support her. I was wrestling and I didn't want to quit wrestling, so I'm like, "How do I wrestle and do all these things at once?" And so, I did what most people d

See if your question got answered live! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: What's up everyone. This is Russell. Welcome back to the Marketing Secrets Podcast. I'm back with Josh today. And do I tell them what today's episode is, this is a really fun one? Josh Forti: Yeah. Today guys, we're doing rapid fire. We went to the community. We asked a bunch of different questions and by the way, we have like so many more to go over. So like, hey, just keep coming in, which is awesome. But it's a rapid fire Q and A with Russell to kind of bring out a side of Russell that maybe, maybe we don't get to see as much by asking just a bunch of rapid fire questions. Russell: There's some cool questions there. I think you guys going to enjoy. I think there's something for everybody. So listen, take notes. And next time we ask you for some questions, make sure you submit them maybe you'll get answered live. Josh: And called out. We called out some people. Russell: It's true. Maybe you got called out. You should pay attention. Anyway, thanks Josh. This was a fun episode, with that said, let’s queue up the theme song and we'll get right back with some Q and As. Josh: All right. So this one I want to do a little bit different, kind of phase three here as we go through this is I went and ask community bunch of different questions and there's so many different ones. I've got screenshots on screenshots on screenshots of, on Facebook, on Instagram and kind of things like that. And so I thought it would be cool to go through and do a rapid fire style where we hit you with a bunch of different questions. And there's a lot of similarities, like underlying actual questions at what it is. But a lot of it is people they want to understand your thought process. They want to understand how you run certain things or how you do certain things or whatever. And so what I thought would be cool is I have enough questions to where we could literally do one a minute for the next couple hours. So take as much time as you want or need to go through this. But I think if we just went through and did like a rapid fire of like, all right, start here and then go through and do this, I think that'd be super beneficial. And I think it'd be a unique creative thing that we could try and see how people like it, sound good? Russell: That'd be fun. Let's do it. Josh: All right. So the first question is, and I think this kind of... It's interesting, I think this ties into both of our previous topics that we covered and talked about, whether it be podcasting and finding your voice there or funnels and figuring that all out is like... The question got asked probably three or four different times, some variation of like, what do you do when you don't know what you want to do yet, like when you haven't found that voice? And you're like, because I think... For me, it's interesting. I actually found my voice before I found my product, right? And I think a lot of people figure out what they are going to sell before they find their voice. And so for me it was a little bit easier because I had all these followers before I was ever selling anything and I was super broke and then I found dotcom secrets and it was like, "Oh my gosh, this is amazing." I literally went from making like $25,000 a year to like $250,000 a year and like one year. It was amazing because I just added it too. But a lot of people, they really struggle with like, "Okay, cool, I get all these things conceptually. I know I need a funnel and I know I need a value ad. I know I need a community and a following and raving fans. And I get all the things, but I don't know mine yet. I don't know the thing. And so when you're doing that, like what's the thing that you do or what advice would you give people to fix that problem of, or what things should they be focused on when they haven't found their voice yet? Russell: I'd say there's two directions on this, and both of them are correct. It's just depends on who you are. Number one, if you are a visionary, if you do the DISC profile, and you're a high I, you want to be the person that's there; the biggest key is not to wait. If I would've waited four click funnels and funnels, I never would've got here. I just started creating stuff that was bad like potato guns, zip brander, or forum fortunes. All these things that didn't work or I made very little money. No one's ever heard of, but I did 150 funnels before I was ever like, "I'm the funnel guy. I'm going to fun... I go on teach..." I started getting into funnels and then we built funnel software, but it was man 14 years and 150 funnels before I figure that out. But if I wouldn't have been in motion, I never would've found that. So if you are a creator and you know that's your calling, just start moving forward and find out what you're passionate about. If I was starting today, I would be in

What is the future of funnels...? With meta-verse coming, what should we be focused on now!? Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: What's up everybody? This is Russell Brunson. I'm back with my co-host Josh Forti. How you doing, man? Josh Forti: I'm doing awesome, man. How are you? Russell: Doing so good. We just recorded a new episode for you guys. This one's all about funnels and I think it went in a different direction you thought it was going to go, didn't it? Josh: Yeah, it did, a little bit. It was super good. Russell: …because the question was like, "What is the next funnel? What's the thing?" And it wasn't a funnel thing, it was something different. So, I think this is an episode you guys can enjoy. Josh: It's tough. Russell: It's been so exciting for me, I literally woke up at 5:00 AM every morning this week because I'm geeking out on the thing that you're going to learn about. And hopefully, it'll help you guys with all your funnels, no matter if you're running a webinar funnel, or a book funnel, or a challenge funnel, or whatever, doesn't really matter. This principle, you can overlay on top of all of them and it'll make them all better. So, that said, should we queue up the theme song? Josh: Let's do it. Russell: Let's go. Josh: Now we got to move into.. I want to move into funnels, dude. This is a topic that continued to come up. So kind of a back story. When we're preparing for this episode, guys like, Russell hit me up and was like, "Do you want to do a podcast together?" And I was like, "Yeah, what do you want to do it on?" He's like, "I don't know, find something." And I'm like, "oh, all right." And so- Russell: "You tell me." Josh: I do what I all always do and I go to the community and I'm like, if the community tells me... I loved Poland's presentation at Funnel Hacking Live it's like, "Ask, go ask your community. What did they tell you?" And so, that's what we did. I went to my Facebook group and I went on my Instagram and luckily, I have a pretty engaged following that will give us lots of feedback back. And this theme that kept coming up was funnels. And obviously, this is your world. But it was interesting because I've been talking with several different higher level people that are like, "How are all the funnels, they made tens of millions of dollars or whatever?" And it's like, "This funnel's not really working anymore. This funnel's kind of working here. This type of funnel is working." And so there's like, I feel like we're in this phase of funnels are almost evolving, where it used to be that you could run an ad to a webinar and sell a 9.97 product, and make a million bucks, and high profit margins, and you can make it work. But I was talking to Dan Henry the other day and he's like, "Dude, I can't even make that work anymore." And he's like, "And I'm brilliant at ads." And like Sam Ovens, I was talking to him the other day- Russell: Dan Henry, "I know everything." I love Dan. Josh: And Sam Ovens was like, "Man, we're probably going to shut down our front-end $2,000 program and we're going to transition up and evolve the way we do funnels." And so, funnels are the thing, obviously. They're going to be around forever, they've been around forever, you popularized them. But I want to go and take this into two parts and see where this goes. But number one, what is the foundation of funnels? What are the things that like... it doesn't matter how it's executed, the funnel itself, this is the thing that works. Because I think a lot of people get confused that... Whenever I talk to a lot of my students that are building funnels, they're like, "Should I do this type or this?" And I'm like, "The core essence of funnels doesn't change," so what are the core essence of funnels? And then two, what is the future of what that looks like rolled out with technology? Because I mean, I know it's not here yet and one of the things we'll talk about, but- Russell: Metaverse. Josh: We got Metaverse. And my wife was like, "Oh my gosh, ask Russell. If I want to be able to walk into Metaverse and Russell's going to be right there being like, "'Hey, do you want to buy my funnel cake,' click this button and you go into a portal. Instead of another page, you enter a new world that is Russell's world, that'd be so cool." But let's start with the foundation of funnels. When someone is building a funnel, when they're looking at it, what are the core pieces that they're actually looking at? Take us back to the foundation of that because I think a lot of people miss that or forget. Russell: Yeah. So, I'll take you back in history back in time so back to my beginning. Think what example I have sitting here on my desk that I can show you. So, the core, the thing you have to understand why funnels are essential, and why they'll always be here, comes back to my favorite Dan Kennedy quote of all time

With everything we have to do... does podcasting really make sense? Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. We've got three special episodes for you. The first one, well, actually all three of them are with my guest host, Josh Forti. We're going to be breaking down some cool things. The first episode... What happened in the first episode? It was really good. Josh Forti: Yeah. We talked all about podcasting, why podcasting is important. Russell: Yeah, podcasting. So episode number one, we learned about podcasting, why we do it, how we do it, the reasons behind it, and a whole bunch of other things. If you haven't been doing a podcast yet, it's going to sell you on why you need to do one. If you have done one, it's going to show you guys why and how to amplify it, and why it's so important and how to find your best buyers from it. I hope you guys enjoy this episode. We'll cue up the theme song, and we'll be right back. What's up, everybody? Welcome back to the Marketing Secrets Podcast. Like I said today, the next actually couple episodes, I've got a guest host with me, which I'm pumped for. We actually did two podcasts. Well, technically, they were podcasts episodes for your podcast, right? Josh: Yeah. Russell: And I ripped them off for my podcast because they turned out so good. One is after the Atlas Shrugged book, Josh Forti flew out, and we did... How long? We went for... Josh: It was three and three and a half hours. Yeah. Russell: Three hours. Yeah. Josh: Three and a half hours, yeah. Russell: Going deep into Atlas Shrugged, which was really fascinating. I actually just reread it recently, so if you want to do Round Two, we should totally do that. And then, after I read Atwood and the devil book, I freaked out, and then Josh flew out and we did one there. So you guys who have been listening to the podcast are familiar with him and his voice. But I asked him, I love doing the podcast, but sometimes I fall behind, and my brother who does our podcast settings, "Russell, any episode today?" I'm like, "Huh." I don't even know what to think. I want someone to help come up with ideas so it's not just me. And so Josh went out to the community, asked a bunch of questions and the next couple episodes are going to be some fun conversations. So I'm pumped, man. And thank you for doing this. I know this you're doing this pro bono to hang out and just to help me out, so I appreciate that. And I'm excited to find out what people want to know about. Josh: Yeah, for sure. I love podcasting. That's my life. If I could do one thing, it would just be, have a show that we just talk all the time. So this is fun for me. It's like asking you to come hang out and geek out about funnels. So I'm super excited, though. It's going to be super cool, and dive in further, and pick your brain, and open up a new world that I don't think a lot of people get to see. Russell: Yeah. It's interesting, because I feel that when it's me doing my own podcast, I pick a topic, I go into it. But it's fun when... Yesterday I had a chance to speak at a virtual event thing, and I did my thing and in the end people ask questions. It just opens up a different side that you don't normally do. And so I don't do a lot of Q&A stuff. So I'm excited to... Josh: Yeah. It's interesting. Russell: And maybe this is the only time we do this. Maybe it's a huge train wreck, and this is the only time it happens. Or maybe it becomes a thing. We'll find out. Josh: We'll try to make it not a train wreck. We'll try. We'll do our very best. I think one of the big things though that I want to start with and kick this whole thing off is why you spend so much time with podcasting. Because here's the thing, man. You're rich. We all know it. You don't have to do this. You have this company that you could. We all learned at funnel hacking live, you turned down a billion dollar offer, so clearly you're not doing this for the money. And you've got a company. You've got a team. You've got all these resources. You could spend money on ads. You could do whatever it is that you want. Yet, somehow you are calling me up and are like, "Dude, I need to do podcasts." And to somebody who gets it, and I get it. I have a podcast. I dedicate time when it doesn't make sense. I put money into a podcast that doesn't make sense. On paper, I get and I understand content and putting it out there, and I've never been at your level either. I don't think a lot of people understand. Why do you do it, dude? Why a podcast? And why are you investing so much of the time that you have now, which is limited, I'm sure? There's a lot of people trying for your attention. Why a podcast? And why is that such a core, fundamental piece that you actually spend so much time on, when you clearly don't have

Here's a quick breakdown of the cool things I witnessed at a recent fundraiser for my boys' wrestling team and how these salesmanship and marketing strategies can be applied to your business: 1. Building Rapport Quickly: - The auctioneers started by sharing personal stories and jokes to build rapport with the audience, making them more receptive to the sales process. 2. Training the Audience to Buy: - The auctioneers used a low-risk offer ($20 for a chance to win $500) to teach the audience how to bid. This technique, which I learned from Bill Glazer, is effective because it makes the audience comfortable with the buying process before asking them for larger purchases. 3. Creating Social Proof: - The auctioneers had assistants in the audience who made noise and interacted with bidders, creating an energetic atmosphere. This approach heightened the perception of activity and demand, similar to how table rushes work at live events. 4. Identifying and Engaging Key Bidders: - The assistants identified the most interested bidders and focused on them, encouraging higher bids through personal engagement and social pressure. 5. Leveraging Cross-Industry Strategies: - By observing successful techniques in other industries, such as network marketing's car incentives, we can adapt and apply these methods to our own businesses. This practice, as taught by Jay Abraham, allows for innovative strategies to enhance sales and marketing efforts. For more insights and updates, follow me on Instagram @russellbrunson, text me at 208-231-3797, or join my newsletter at marketingsecrets.com. You can also connect with me on Clubhouse at ClubHouseWithRussell.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Here's a shortened version: Hey everyone, Russell here. I wanted to share a story about leaning in when times get tough. Recently, Steven Larsen and I were discussing the Two Comma Club X coaching program. One member, Marie, was struggling with payments. Instead of quitting, Steven told her to lean in. And she did. Despite the challenges, Marie built a successful business helping people launch podcasts. The lesson is simple: when faced with adversity, lean in. It's about doubling down and going all in, even when it's scary. I've seen this principle work in my life, from sports to business. Leaning in during tough times often leads to greatness on the other side. So, remember to lean in when life throws challenges your way. It could be the key to your success. Learn more about your ad choices. Visit megaphone.fm/adchoices

My personal biggest take-away from Inner Circle mastermind. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Russell Brunson shared insights on simplifying the value ladder concept. He mentioned waking up in a good mood and reflected on the evolving complexity of his value ladder over time. He encouraged listeners to start with his "Dotcom Secrets" book and outlined the concept of the value ladder, emphasizing the importance of providing value at each step to guide customers through the journey. Drawing parallels with dating, he explained how building relationships progresses through providing incremental value. Russell admitted that despite his efforts, his own value ladder had become convoluted, leading to the need for restructuring. He discussed the challenges of letting go of beloved programs to streamline the value ladder and create a clearer path for customers. Russell highlighted the benefits of a well-defined value ladder, including improved scalability and customer acquisition. He urged listeners to assess their own value ladder and make necessary adjustments to avoid a maze-like structure. Finally, he emphasized the value of self-coaching through these processes, akin to having a consultant. Learn more about your ad choices. Visit megaphone.fm/adchoices

Russell Brunson shares a vital marketing lesson from Dan Kennedy about the difference between why customers join a business (acquisition) and why they stay (retention). Brunson recounts discovering this insight in a confidential fax from Kennedy while reviewing archives of Magnetic Marketing, a company he acquired. Kennedy’s fax highlighted that the factors driving initial customer entry are almost never the same as those that keep them engaged over time. For instance, many join Brunson’s Inner Circle to learn directly from him but stay because of the community and relationships they build. This led to the rebranding of his Inner Circle as "Inner Circle For Life," emphasizing long-term retention. This principle also applies to Funnel Hacking Live events. Attendees may initially be drawn by the promise of learning about the perfect funnel but return for the community and intangible benefits. While many industry events shrink over time, Funnel Hacking Live grows, demonstrating the power of a strong community. Brunson shares his experience at a Dan Kennedy seminar where he observed long-time followers of Kennedy. Despite Kennedy’s claim that he hadn’t introduced new concepts in decades, his followers remained loyal due to the relationships, stories, and community he fostered. Brunson contrasts this with his early supplement business, which was profitable but lacked retention, highlighting the importance of building lasting customer relationships. To address retention issues, he advises businesses to develop a culture and community that encourages long-term engagement. He references his book "Expert Secrets," which delves into building mass movements and fostering customer loyalty through identity and community. Brunson concludes by reiterating Kennedy’s wisdom: the reasons for entry and the reasons for staying are fundamentally different and not even close. Understanding and leveraging this distinction is crucial for long-term business success and customer retention. In summary, Brunson emphasizes the importance of recognizing and addressing the different factors that attract and retain customers. By focusing on building a strong community and fostering relationships, businesses can ensure long-term loyalty and success. Learn more about your ad choices. Visit megaphone.fm/adchoices

What I'm doing day #1 to help launch or relaunch each of their businesses. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back to the Marketing Secrets podcast. I have just finished day number three of the Category King's Mastermind, and now I'm driving to day number one of the Inner Circle. And I just want to drop some thoughts on you of what's been happening the last couple days, my insights about some of the stuff I'll be sharing today, and a whole bunch of other cool stuff. We'll be right back. All right. So, the last three days have been insane. I think I told you guys in the last episode, we launched a new Mastermind level called the Category Kings. It's $150,000 to join, and we got 15 people to sign up in a day and a half or something, which surprised me, but it was amazing. In fact, okay, hold on for all you guys, it's been really interesting, three or four people who are in that group right now, right, "First thing Russell told us when we joined the mastermind group was to email our lists and sell a mastermind group" and one person's like "I did it and sold 20 people and made my money back the first night at Inner Circle, the very first time." And then somebody else like, "Same thing, same thing," like three or four people. So, there's one piece of advice. If you're like, "I need to make more money," and you've gotten a list, send them an email and back, Yo, I'm launching a mastermind you want in?" And I think for most of you guys, you'll be surprised what happens. So, anyway, throwing that out there is a quick win that I think all of you guys could do. It's actually really interesting. Today I'm going to be talking to the group about improvement offers versus new opportunities. If you've read the Expert Secrets book, I geeked out on there for five chapters about it, but new opportunities are what you want to sell because it attracts people who have desire and t's really good. You don't want to sell improvement offers, typically, because improvement offers only attract people who have ambition, right? People who want to improve and the people who, the bucket of people who want to improve is very, very small. Now for you guys who are entrepreneurs, who are listening to this podcast, interesting enough, you're probably one of the few people who, the small percentage of the world who actually does want to improve. And in everyone's list, there's, the majority is people who have desires and there's a small group of people who want improvement. And typically those are the people at the very, very, very, very, very, very back of your value ladder, right? It's your highest ticket people. It's the people who have ambition, right? Those are the people and they're few and far between, but they're there. And so, what's interesting, if you look at, we announced this to our list and most people were probably like, "$150,000 for a meeting? No!" But the ambitious people were like, "Yes, I want to improve." Boom. And they didn't think about it. It wasn't a hard sell. It was an easy thing. And my guess is that, on most people's lists, there's a small certain people who are looking for improvement and a high end mastermind or thing like that, is what fulfills an improvement offer, right? It's, they're going to become better smarter. Anytime you have an ER, it's an improvement offer, which is horrible for a friend and offer, but it works for high ticket. So anyway, another thing to think out there. Anyway. So I was going to talk about today, which is really fun. So I'm in a really interesting phase of the business right now where, as you guys know, we're about to launch ClickFunnels 2.0, we just bought Magnetic Marketing. So we're about to relaunch Dan Kennedy's company. We also bought Brad Callen's company, which was called Bryxen. We've renamed it Voomly because that's the core kind of product and the product line. And it's interesting because, I'm in this phase right now, where I am either launching or relaunching my core business and two other businesses. And so this mastermind has been fun for me because I'm rethinking through everything, rethinking through the problem we solve, rethinking through what our new opportunity is. Our new opportunity, by the way, has shifted over the years. And it's like, what's the new opportunity today? And then what is the… and that’s in ClickFunnels, but what's the new opportunity in Magnetic Marketing? What's new opportunity in Voomly? So as I'm teaching the stuff, it's fun for me because I'm literally in the middle of redoing these things for all the businesses I have. And so it's given me this really unique, fun experience where I'm teaching the process I'm going through in my head. And so today, for the mastermind, I have my list of 13 things that I'm currently doing and thinking through and trying to figure out for these businesse

Inside This Episode... We're talking about an exciting internet marketing opportunity that's been hiding right under our noses, and we didn't even realize it. Experts Mike Schmidt and AJ Rivera join the conversation to share the 'loophole' they accidentally found that nobody knows about yet... and how you can turn this specific 'funnel' into a thriving BUSINESS. Listen Out For: Why people are losing upwards of 96% of their (and how to PLUG that hole in your business) ​The BIG difference between a Website and a FunnelHub ​How you can quickly grow a service-based business or agency building FunnelHubs for other businesses Like This Episode? You can learn more about building a FunnelHub for your own business, or starting an agency that builds FunnelHubs for others through Mike & AJ's training program called FunnelHub Launchpad. Learn more about your ad choices. Visit megaphone.fm/adchoices

One of my biggest "ah-ha's" and "takeaways" from day 1 of our highest level mastermind. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody, this is Russell Brunson. Welcome back to the Marketing Seekers podcast. I'm in a good mood today. I'm in a really good mood today. I hope you are as well. We relaunched my Inner Circle. We opened a new level called the Category Kings. We had a chance to meet with him yesterday, and actually I'm driving to downtown Boise, because I'm going to be hanging out with that group again for the next two days and then my Inner Circle for the next two days after that. And so this is like a week of hanging out with my favorite people in the world, and so I'm excited. I've got some long car rides back and forth this week, so you'll probably get some episodes of me talking about what we're talking about, what's happening. And I'm doing this for a couple reasons, number one is I want you to learn from some lessons and the key takeaways that I'm getting from these events. And number two, hopefully it will inspire you to want to set as a goal someday to be in my Inner Circle, and eventually to send up with the Category Kings and things like that. So there you go with that said I'm going to cue the theme song, when we come back I'm going to share with you guys some of the cool aha I had from our meeting yesterday. All right everybody. So yeah I'm driving downtown Boise here, about to go hang out with my Category Kings, which is a small group mastermind I have with some of the Category Kings here inside of the Click Funnels universe, which is fun. When I decided, as some of you guys know I've run my Inner Circle mastermind program for seven or eight years, and then two years ago, about six months before the COVID lockdowns I decided I needed a break. And so I paused Inner Circle. I shut it down, whatever you want to call it, and decided to take a two year hiatus, actually I didn't know how long it was going to be at the time. So decided to take a hiatus and maybe it was going to be forever. But over the last two years, I missed it. For me there're different ways to learn, like you can learn from a book, you can learn from a course, you can learn from a seminar, and for me I've done all those things. I'm a voracious reader. I go through everybody's courses. I love going to seminars, but eventually for me it gets harder and harder to like mine the gold out right? Because you just are more aware of things. And I've been doing this game now for almost 20 years. And so I've been to more seminars than most of you guys probably even knew existed in our industry. So for me it gets harder and harder to find like that gold nugget. And I was in, I remember my very first mastermind group I ever joined was Dan Kennedy and Bill Glazier’s, which some you guys heard we recently acquired their company, which is such a cool thing. But in those groups it was interesting because it wasn't like I was learning, it wasn't like here's course curriculum. It was like the mastermind group, we get together, we all get share and talk, and ideas. And like that's where I started getting these nuggets of things that were just like, oh wow, I can apply that. Oh I can apply that. It was a different type of learning I never experienced before, but I fell in love with it. And I was in Bill's mastermind group for six years. And then when he retired and sold his company I wanted to go see if I could find another mastermind group to join. And I ended up joining all of them. Like all the ones I could find in my world in similar markets, I would join them all. And I never got the same experience. I didn't know why. And that was about the time I decided to launch my Inner Circle. And I think the reason why most of the masterminds I tried to join was like you join them, and there were a whole bunch of internet marketers in the group. And so everyone, I don't know, it was just, it never felt awesome. But what was cool about the Inner Circle I launched it, because we have ClickFunnels we didn't just have internet marketers who are using the platform, we had people in every market you can dream of. We have 100 and something 1000 active members now. And again, there's people that are chiropractors, dentists, doctors, people in curing cancer, wellness, health filled, people in marriage, family, counseling, relationships, dating, every market you can dream of are using ClickFunnels. And so when we opened the Inner Circle, it was crazy, because it wasn't just like, oh a whole bunch of internet marketers joined to talk about internet marketing stuff. It was like the best people in each industry joined it. And it was so cool, because now in this mastermind I was learning like what's working now in the relationship market? What's working over here in the supplement market? What's working here, because we had such a such wide variety

Recently I acquired my mentor’s company, and we’re working over the next 12 months turning it around. If you want to know what we’re doing and why, listen to this episode. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey, what's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. I hope you guys have an amazing day. I had a really fun, interesting week working with Dan Kennedy's company, Magnetic Marketing, and a whole bunch of other cool things. Some of you guys may or may not have heard, but we acquired his company recently. And with that, we got 40 years of intellectual property. And so this episode, we'll talk about what we're doing with it all, what it's going to look like, why I'm so excited, and a whole bunch of other cool stuff. All right. So number one, how cool is this? I keep pinching myself. When I first got in this game, my first mentors, my first internet mentor really was Mark Joyner, which helped get me to a certain level. And then I started looking for more stuff and that's when I bumped into Dan Kennedy and Bill Glazer, and I started going to their mastermind groups and their events. And man, it really was like the next evolution for me is just really understanding these core principles and things that have been working since the beginning. I always kind of tease these guys are teaching how to use fax machines and the Pony Express to deliver marketing messages, because a lot of it was like direct mail bootcamps and stuff like that, all kind of older school stuff. And at first it didn't make sense to me how this stuff worked until really I started realizing through Dan that these things that we all think we are, like we think we're internet marketers, he's like, "No, no, no." He's like, "The internet is a channel. It's a media channel." And a lot of us, we think Facebook, Instagram, YouTube is media channels, but for Dan's rule, it's like the internet's one channel. There's direct mail, there's TV, there's radio, and internet is a channel. And nowadays obviously it is I think the best and the coolest channel, but the principles and the philosophies and the psychology and the persuasion and all the things that are working today on the internet are things that were pioneered and developed through direct mail, through TV, through radio. And so, so much of Dan's stuff, he's had a chance to work with everybody for the last 40 years. I say 40, not four, the last 40 years has been just kind of all around these things. And it's just like ... Anyway, so I digress. Again, when I was getting into this, I started learning those things and all the sudden I was like, oh my gosh, the things I'm learning that they did in their fax marketing or their direct mail, I can use on the internet, I can use on the Facebook ads, I can use, and for me really, it was what changed my business. And honestly, for most of you guys, your businesses, as well. A lot of you guys probably don't even know that the core foundations that ClickFunnels were built on were the principles that I learned from Dan Kennedy and that we just turned it into software and turned it something that everybody could do. So that's why it's so exciting. And we recently acquired the company, which is a huge honor for me because I have this unique opportunity and chance now to take my mentor's stuff and to continue it on and bring it into the future. And I'm excited. So this week, on Monday, Tuesday, this week, we had the existing Magnetic Marketing team, the people that are still there, the company flew out here to Boise, and we spent two days kind of figuring out what's the plans, what's the future? How do we get this thing back to the point where there's 10,000 active members on membership and there's all these things that are happening? And so as they showed up, we also had a chance to look at like, okay, what did we actually acquire here? What's all the intellectual property? And it's insane. There's 40 years of stuff. And some is not relevant, and so we're sifting through those, but most of it is some of the best stuff ever. And it's cool, because as we were building out funnels and looking at these courses that they've been selling for $2,500 or $3,000 or $5,000, and it's just like, they're not selling a lot of them. I'm like, ugh, it's because they just need to be packaged differently. But I also think that the pricing is different nowadays than it was 15, 20 years ago, even. And so what's going to be cool is we're taking, you know, Dan's written, I don't know, 20, 30 books, we're taking each book and we're figuring out what courses sync with it, what content fits in this process. And we're building out new funnels, like book funnels that take people through all the products and the courses and the events that Dan did related to each book. Every book he wrote, he wrote a book and then they'd do an event teaching it

Here is the exciting wrap up of the final two days of this year’s Funnel Hacking Live event! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody, this is Russell. Welcome back to the Marketing Secrets Podcast. All right, I'm going to break down day number three and day number four of Funnel Hacking Live for you. All right, so day three is where we start transitioning into... For me, if I go in very funnel specific, I like taking people through on this day, the bottom of the value ladder, moving up, and just showing a lot of different ways to build funnels, because there's so many different ways to do it. You can have book funnels, and challenge funnels, and webinar funnels, and high ticket funnels, and a million other things in between, summit funnels. Yeah, there's a lot of stuff, and so on day three I started going into this. And the very first person that we had speak in the morning was Kiana Danial, and she's someone who has been on every news channel a million times, Fox news, CNBC, all the business stuff, talking about investing and things like that. And she thought that was going to make her a bunch of money, but it didn't. And she ended up joining our Two Comma Club Coaching Program a couple of years ago, and we got her focusing on driving all that traffic to a funnel, and in no time she became a Two Comma Club winner. And so it was cool having her tell that story, just showing all these things that she thought meant it was going to be money like, "I thought I'd be on TV on all these shows all the time. I thought these things were going to be the things that made me money, but it wasn't. It wasn't until I actually had a funnel, I had a way to convert people into customer, that I started making money. And so it was really cool hearing her presentation. And then after that, we started moving up the value ladder. So next was Pedro Adao, and Pedro has become infamous for challenge funnels, not like challenge funnels like The One Funnel Away, which is a paid challenge funnel, but doing free challenge funnels. And Pedro talked about that, and he was awesome, he was on fire people went crazy. This is actually important, the one reason I had Pedro in here is because inside the new Two Comma Club Coaching Program, if somebody chooses the expert route, the first eight weeks we focus on them all doing a challenge, and so it's fun for them, they'll see through Pedro what these challenge funnels look like. And then later in the pitch, we would come back and say, "Oh, that thing that Pedro did, we're going to be doing that." And Pedro is going to be one of the coaches helping on that, which is really cool. So Pedro talked about free challenge funnels. After he was done, then Peng Joon, he’s one of my favorite speakers, but he was stuck in Malaysia. We almost didn't know if he was going to come, he's like... Anyway, it was a big deal to get him here, and luckily he made it to the States. And what was cool is he showed how you can basically take a 30 minute presentation and turn a 30 minute presentation into an entire business, and he showed how he did it. With last time we spoke at Funnel Hacking Live, he took his presentation, he made it a book, and from there he had an upsell of the audio book, and the episode, the done for you version, and the done with you version, and he showed the whole process, how you can take one 30 minute presentation and turn it into entire business, and lead with the book funnel, and that was really cool to see that. I think it's something that most people could do pretty simply and pretty easily. After Peng Joon, then we started moving up the value ladder a little higher to Lauren Golden, and Lauren, she's built her empire, and she won multiple Two Comma Club awards, primarily through webinar funnels. So she talked about webinar funnels, showed her process there, and then she talked about other bunch of the cool things that she was really excited talking about as well, but it was the next phase of the value ladder, is like, "Hey, here's a webinar funnel." After Lauren was done, then Sarah Petty had been doing live event funnels and crushing it, and doing huge volume. The market she serves are photographers. A lot of times people think, "Well, there's not much money in photography. Photographers aren't going to pay for high ticket things." But Sarah does these virtual live events and gets photographers on them, and then from there sells a really expensive high-end coaching, and they're killing with it. And it's just really cool to see cause they do a lot of just things that I don't think through. I don't know if it's like feminine masculine, or maybe she's just more creative than me, probably that one. Anyway, but all these cool things where when someone signs up for a virtual event, they get this box, and the box has them unlocked like, "Open this thing first, this thing second,

Today, Russell has fun explaining everything that went on behind the scenes of day two at this year's Funnel Hacking Live event! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Russell goes on a deep dive, explaining all the fun things that went on behind the scenes of the first day of this year's Funnel Hacking Live event! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. It's been a little while since I've talked to you personally. That's not completely true. You guys have been listening to some of the Traffic Secrets episodes over the last few weeks, but right now I'm recording this episode about two weeks after Funnel Hacking Live 2021 is over. And I wanted to share some of the thoughts, some of the behind the scenes, some of the craziness and chaos that happened, and how we pulled off the biggest events since the coronavirus has hit inside of our industry. So with that said, I'll queue up the theme song. When I get back, we'll hang out and talk about the event. All right. So first off for those who came to Funnel Hacking Live that was so much fun. Thank you for coming, for participating, for playing all out. Folks who weren't able to come, but watched from home, thank you as well for participating. I hope you guys enjoyed it. It was really cool. This is our first year ever doing a hybrid where we were going to have people in person and at home. And honestly, I've never told anybody this, but about 30 days before Funnel Hacking Live actually happened, we had to make the decision if it was going to happen. And it's one of those weird meetings where it's like, "Do we do this? Or do we not?" Because COVID numbers are spiking and all sorts of like just the chaos and just all the things that were happening. And we had to basically put down a down payment on Hogwarts because yes, we rented Hogwarts for the inner circle and two comma club winners. And so that was like the drop dead. We have to write a check right now for, I don't know how much it was, quarter million dollars or whatever it was for Hogwarts. "Are we do this or not because there's no way to get this money back if we decide to not do Funnel Hacking Live," and I was like, "Wait, we may not be doing Funnel Hacking Live?" And they're like, "Well, this is the last shot to change it." I'm like, "Ah." So there's all the fear behind that. So finally, I was like, "All right, we're doing it. Put the money down. This is happening." As we got closer to the event, one of my kids got COVID at school and we're like, "Oh no," because I was like, "I don't really care. I'm not too nervous about getting COVID." Other than if I get COVID during the event, like that would be tragic, right? Like everyone's coming to hear me talk about funnels and stuff. And if I'm not there, I can't speak. Or are people can get on stage and get their pictures with me or all the different things. Give their awards on stage and it could have ruined the whole event for so many people who'd put it in life savings for some people to come and travel here and to be part of this thing. I got really, really nervous and so I started doing everything you can dream of to protect myself and my health. I was taking every pill and powder you can dream of. I had my natural path coming and doing I.V. drips throughout the day, so I'm working while I've got bags of stuff, hooked to all my veins and all the chaos to try to make sure that we could stay healthy for the event. We also normally fly commercial there, but I was like, "Anything I can do to minimize my exposure until the event happens the better." So we flew private out there and we got to FHL and we got their day earlier than I normally do, which was actually really nice. A chance to get to see everything and watch things get set up. You could tell there was something about year that was just different. The energy in the hallways. And you saw people was just, you could tell people missed being around each other and missed networking and all that kind of stuff. And so everything started building up towards that. And I remember the night before, so we did our big party at Hogwarts. We took the inner circle members and two comma cup winners and two comma club X-ers and all of our high-end coaching people to Hogwarts and we rented the whole thing out, which was crazy. So we got to be hanging out in Diagon Alley, and ride a Gringotts ride, and then get butter beer and just hang out and network. It was really a really cool special time for, I think everybody. But for me, I had to like leave a little early cause I was like, "I'm still not done with my slides," as Russell normally does. In fact, we brought our two twins. One of them was just like, "Dad, you're still not done with your slides" like this is crazy." I'm like, "I know I just- there's so many of them to do." Anyways, went back home that night and got everything ready. The next day was Funnel Hacking Live day. Those who haven't been to our event before, we don't start till like noon o

Enjoy another awesome episode from the Traffic Secrets book launch podcast. Want your Dream influencers to start promoting you, your business, and your products? It took Russell a decade of relationship building to get some of his biggest influencers. But now he's figured out the FORMULA. You'll learn... Why building a platform is the BEST way to infiltrate your Dream 100. How to choose what TYPE of platform you should build. Why you should publish NEW CONTENT every single day for an entire year. Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey everybody, this is Russell. Welcome back to our fun hangout time in quarantine, every single day. I am trying to set up, I'm sitting in a different spot, so I can actually sit in a chair today, because the last two weeks I've been sitting on the floor and my legs are burning. So we're hanging out a little differently. Hopefully this still works and you guys can all hear me. And right now, we are live on Facebook and Instagram, and I'm excited to be hanging out with you guys today. So, it is Friday. We are a couple of weeks into this whole crazy quarantine now. I think I told you guys, Boise officially got locked down a couple of days ago, which is good for you guys. Means we all get to hang out more often here, and we're going to start sharing more things from the books. And I'm curious, how many guys have had a chance to listen to the entire audiobook? I know that the new Traffic Secrets book doesn't actually ship until May fifth, but the audio book is available. I sat in a theater, or studio actually, for seven days. It took me three days to read the Traffic Secrets book, two days to read the DotCom Secrets, and two days read the Expert Secrets book. I got audiobooks done of all three of the new updated versions, but curious how many guys actually had a chance to listen to the whole thing? I know a bunch of guys were like, "I'm going to buy it. I'm going to get the audio book, and I'm going to listen to the whole thing before tomorrow." So hopefully a bunch of you guys had a chance to listen to it, which would be really fun. So, all right, Chris Baden said, "Me." All right, so, good. If not, it's time to... What are you guys doing? We're sitting around doing nothing anyway. Might as well be listening to sharpen your saw, sharpen your mind, and getting prepared for what's coming next. So, Austin said, "Russell, BJJ or wrestling?" Come on, now. Wrestling is the greatest sport of all time, but BJJ is number two. So, it is good. All right, are you guys excited for today, I'm going to read some more of the book. In fact, we are finishing up section number one today, here inside Traffic Secrets. I'm going to open this thing up. And this is the box set, this is the trilogy. And it's funny, I sent this to Liz Benny, a picture. I'm like, "This is the trilogy." And she's like, "Russell, there's four books. A trilogy only has three." And I was like, "Crap." Well, I'm like, "This is the trilogy, and this is the workbook that goes with the trilogy. So there's four books in a trilogy." I don't know. "Trilogy" sounds cooler. So, there you go. And check this out, if you see the book... Can you guys see the box set? It's really cool. It says, "The Secrets Trilogy by Russell Brunson." On the back, it's got the Dotcom Secrets is the framework, Expert Secrets is the fire, Traffic Secrets is the fuel, and then Unlock Secrets is your playbook. And then this side is a quote, I don't know, it might be backwards for you guys. It says "You're just one funnel away," and then a quote from Garrett White says, "The life you want, the marriage you want, and the family want are going to be fueled by the businesses you build." And so that's kind of what's in the box set. All right. Let's open this up. We're going back in Traffic Secrets. We've been doing this every single day now for almost two weeks, which has been a lot of fun for me. And we're almost to the end. Today we're going to finish up talking about the first section of the book, which is going to be cool. So we've covered a lot of stuff. So section number one in the book is all about... In fact, if you look at the title, section one is called "Your Dream Customer." It's really understanding and mastering your customer. Where are they at? How do we find them? How do we get a hold of them? What are the hooks, the stories, the offers for you to grab their attention, to pull them into your world? Who's already congregated? How do we follow up with those people? All the things we've been talking about. And so, secret number seven is infiltrating the Dream 100. How do you do that? It's going to be really fun. And then next week, we're getting into section number two of the book, which is called "Fill your Funnel." This is now where we started breaking down different networ

Enjoy another awesome episode from the Traffic Secrets book launch podcast. Want to exponentially increase how much money you make on every new lead? Well... for every $1 Russell makes on the front-end funnel, he makes $16 with his follow-up funnel over the next 30 days. On this episode, you're going to learn... Why you should be willing to spend up to $3 to acquire a new lead (IF you have a follow-up funnel). The 3 closes that every sales page MUST have. Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Enjoy another awesome episode from the Traffic Secrets book launch podcast. Want FULL ACCESS to your dream customers? What if you didn't need permission from Facebook or Google to talk to your dream customers? On this episode, you'll learn... Why your email list should be your NUMBER ONE growth metric. How Russell made his first $70 by building an email list illegally. How to convert ANY website visitor into traffic that you OWN and never have to pay for again. Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back to our chance every day where we get to hangout and talk about traffic and funnels and all of the fun things. Excited to be with you guys here today. It's actually kind of cool be in this whole quarantine thing. Where outside everything looks normal and it's this weird, eerie feeling. But then inside we can hangout and be with our family, our friends, we can go live, we can share thoughts, ideas. I think this has been a really cool time for so many people to start sharpening their saw, and starting to get smarter and better about what they're doing and why their doing it and how they're doing it and all kind of stuff. So I'm excited to be here with you guys today. We're going to be talking more about traffic secrets. Today we're going to be covering the third type of traffic. Yesterday we talked about the first two types of traffic. Traffic that you control, traffic that you earned and then today we're talking about the third type, which is traffic that you... you guys know what it is? Traffic that you own. That's the best kind of traffic. So we're going to be going to that in here a few seconds. But while we're waiting for everybody to jump on and get here, I want to make sure you guys know that we're in the middle of the traffic series book launch, which is kind of fun. We've been selling books like crazy. This is the highest numbering funnel we've done so far. So for my funnel hackers, if you're going through the funnel make sure to buy slowly and watch the process and see what's happening and why it's happening because it's doing really, really well. You can go to trafficsecrets.com. This is it right here. There's the video. In fact, you watch the video, I'm very proud of the video, hopefully you'll learn some stuff just from watching that. You can see the offers, you can buy the book for free, just cover shipping and handling, it's 9.95 shipping in the U.S., a little bit more internationally, but you can go get that there. Scroll down you can see the sales pitch. This is a chance, look at what I'm doing, you guys. I spent two years writing the book and about the same amount of time brainstorming this funnel and getting it live and ready. It is over 20,000 books sold and it's kept a $63 average cart value, which is insane. Especially knowing that a lot of you guys are my funnel hackers. You're like, "I bough the book six times. I want to get everybody's bonuses." With that said, to be able to keep the average cart value that high I would say the real average cart value, if I were to pull out all the duplicates, the average is probably 80 plus dollars, which is insane. Most book funnels are 20 to 30 bucks max. The funnels are awesome, so make sure to go watch it, buy slowly, learn some stuff while you're doing it. You just go to trafficsecrets.com. For those of you that are extra bored, especially if you're bored with your kids, right here is funnelflix.com. And if you go to funnelflix.com, you can get a free premiere week. Which basically you go in there, and you get a bunch of video for free. Including the very first one, which is from, I don't know if you can see it right there, that is Frank Kern... this is Frank Kern right here. He spoke at Funnel Hacking Live. Nobody knew he was coming, we kept it a surprise and he came out and people lost their mind. Frank is one of the original OGs. When I was learning internet marketing, Frank was one of the dudes teaching it. You can actually go and literally go watch his presentation online for free, bunch of other ones as well. Julius, I hear he's got 5,000,000 followers on Instagram. He walks you how he does it, how he did it. You get that one for free. You get one from me for free. Anyway if you go to funnelflix.com you get Funnel Flix premiere week for free. Then if you go over here to trafficsecrets.com, you get Traffic Secrets for free. So anyway, that's what's happening. All right with that said, you guys, we got a full audience between Instagram we're about 160 people, Facebook we're at 155-ish, so we've got 300 people here. We can start this party and get started and it should be fun. Lionel said, "I think I found my ADD community." Yes, welcome to the ADD-nis. All right. Okay, so today we're talking again about Traffic Se

Enjoy another awesome episode from the Traffic Secrets book launch podcast. Want to learn how to systematically attract your dream customers overnight... and how to get in front of them over and over again? On this episode, Russell Brunson will teach you... Why you should dig your well before you're thirsty. Why he spent 10 YEARS building a relationship with Tony Robbins (that paid off!). How to attract your dream customer RIGHT NOW and how to attract your dream customers over the long-term (BUY your way in or WORK your way in!). Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey, hey. What's up everybody? This is Russell Brunson. Welcome back to, what do we call this, Quarantine Traffic TV? We should be talking about viral traffic, how viruses grow. We actually are going to be talking about viral growth, viral traffic towards the end of the Traffic Secrets book. When we get to growth hacking, there's bunch of really cool things. But, we will save that for another day. Just checking in on everybody. Hope you guys are doing great. I know it's crazy times, a lot of things are happening, but a lot of good things are happening in the world right now, too, and just grateful for just so many amazing people who are publishing. I went live yesterday to our 2 Comma Club collective group and I told everyone, I said, "Look, now is the time for you to all be publishing. Your people need you. They need faith. They need hope in a better world. They need things like that to happen. It's time to start publishing." We're going to get deeper into that in the next couple episodes here as we're talking about Traffic Secrets, about publishing and finding your voice and things like that, but now is the time. Your people need you more than ever. It's important for you to go out there and start sharing. Even though it's scary and even though all the stuff, it's time to be a light for the people that follow you. Today, we are getting back into Traffic Secrets. Hope you guys have been enjoying this so far. Have you guys enjoyed these, going live every day? It's been fun for me to kind of start and of kick off the day. Hopefully, it's been good for you guys as well to give you something to think about and talk about and brainstorm on throughout the day. One of mantras I've had in my business for the last, man, probably 10 years or so is this concept of how do you give yourself a raise every single day? Every day, I wake up in the morning and I'm like, "How do I give myself a raise today?" Because think about in the real world, the only way to give yourself a raise is to go back to school. If you're a doctor and you want to give yourself a raise, you got to go back to like four more years of medical school or postgraduate school or things like that. As an entrepreneur, it's kind of fun because I can come into my office and be like: "Okay, if I can increase the conversions on my page; that gives me a raise today. If I can get more traffic coming into my funnels, that's giving me a raise today." There's all these little things we can do to give ourselves a raise every single day. Hopefully, this hanging out with you guys, talking about Traffic and going through the Traffic Secrets book, is giving you guys ideas as you come every day to listen for tip, a hit, an idea, something that you can grab that'll be the thing that'll give you a raise today. The more you guys do that, the better so it's kind of fun. Anyway, we're in the middle of the Traffic Secrets book launch. I think we're halfway through the official launch. It's been going amazingly well. The funnel's converting well, the books are selling like crazy. I want to thank you guys all for participating, even though times are crazy. I think this is the time for all of us to start sharpening our saws. You look at the best companies in the world were all built during these times of economic uncertainty. And so your business, your following, your brand, it is the time to start building it now. All right, so here we go. You guys want to jump into Traffic Secrets again? I've been going through chapter by chapter every day. Some days we've covered half a chapter, but I'm going to be moving into the next stuff. If you don't have your copy yet, we're in pre-order right now. You can go get trafficsecrets.com to go get your copy. They're there. It's free plus shipping, so it costs you I think 9.95 US, 19.95 international. We start shipping these on May 5th, so you may have to wait a little bit to get them but the audiobook, which I recorded, it's seven hours of me reading this entire book, is available right now. Every single day, we're going live and I'm going through the book so while you waiting for the book to come, also I'm sharing with you guys so you can start getting the wheels in your head spinning and get the ideas

Here is another awesome episode from the Traffic Secrets book launch podcast. Want to know how to grab (and KEEP) your customers' attention, and draw them into your world? On this episode, Russell shares: The 3-part method to crafting a high-converting sales funnel. How Natalie Hodson used this method to sell 120K copies of her book! How to use this SAME method to attract and convert your dream customers, no matter where they're coming from! Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey everybody. This is Russell. Welcome back to wherever you're hanging out with me at. We've got Instagram. We've got Facebook going right now. And I am home during week number two of our quarantine. And I'm guessing a lot of you guys are as well. And so while we're sitting here, trying to figure out what to do, I figured this is a good time to start talking more about traffic. So hopefully, you guys are all excited and pumped for that. Anyway, excited to be here with you guys today. And it's interesting, as we were talking this morning as a team, and we started talking about all the fears. There are obviously a lot of fears, right now, happening in society and the economy and things like that. It's like, "Well, how do we protect ourselves? How do we create a life preserver around our company? What does it look like? What does that need to be?" And honestly, the biggest, most important life preserver you can create for your company is getting customers. That is your life preserver, especially in times right now, where so many companies aren't able to get customers. That's why the economy's failing, why businesses are failing is because they can't get customers. And so I figured, from now until the next, I don't know, two or three weeks, two or three months, I'm going to be talking about this like crazy with you guys. How do we get customers? How do we get customers? Because it's the thing that we all need right now. It's the safety net we need to protect ourselves and to protect our businesses. And so that's kind of the game plan. So with that said, you guys excited if we go jump back into Traffic Secrets book some more? First off, thank you so much for all you guys. Obviously, we launched this Traffic Secrets book in the middle of chaos, and the books are selling like crazy. And so I want to thank you guys so much for doing that. That's exciting. Tom Greece said, "We are pregnant, and the next generation funnel hackers are on the way." Congratulations, Tom. We got funnel hacking babies coming. I love it. Oh, I heard the prediction is that after this whole everyone's quarantine come down, there's going to be a whole bunch of babies popping up nine months later. And the hospitals are going to be overwhelmed with that. So good thing they're preparing now, I guess. Anyway, so I want to jump into this next section here of Traffic Secrets with you guys. So if you have been, obviously, the books don't ship until May 5th, but tons of you guys have been, told me you got the audio book, which is awesome. If you've been listening to all of the things, today we're going to be jumping into secret number three, which is by far the most, probably one of, if not the most, important secrets in the entire book, which I'm excited for you guys to get into. So things we've covered so far. Secret number one, we talked about who is your dream customer and really getting a deep understanding of them. Are they moving towards pleasure or away from pain? Are they a searcher? Are they a scroller? Getting deep into their mindsets so we understand them because if we understand who they are, then we can understand secret number two, which is where are they actually hiding. Where are they congregating online? Where is the existing streams of traffic happening? So we can go, we can find those people, and we can tap into them. So that's number two. So now secret number three is what we call, are you guys ready for this? Hook, story, offer, and the attractive character. Now, man, if you guys have been following me at all for the last two years, not quite, a year and a half or so, about a year and half ago-ish is when I first came up with the new framework, hook, story, offer. And I started freaking out. I was like, "Ah." And I remember it was one of those things, where I was doing a training for my two comma club X members, and it just kind of came out. I was teaching something, and I was like, "if you notice, every single page in the funnel has hook, story, offer. The ad does. The emails do. The landing page, the sales page, upsells, every single page has hook, story, offer. And as we got deeper and deeper into it, I realized that if anything in the funnel isn't working, it's always because of either the hook, the story, or the offer. And then I started freaking out. I remember the next

Here is another awesome episode from the Traffic Secrets book launch podcast. On this episode, Russell will show you how finding your 'Dream 100' can help you attract your dream customers! You'll learn: How Russell gets BIG influencers to spend thousands of dollars promoting his own products. Where to find YOUR 'Dream 100'. How to get 4 FREE videos from FunnelFlix! Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody. This is Russell Brunson welcome back to the party. I'm excited to be here with you guys today and we are going live right now on Instagram, Facebook, YouTube. I think we're all over the place. So appreciate you guys hanging out with me today and I hope you've enjoyed this Traffic Secrets book launch. It's been going on this whole week. I know a lot of you guys are in quarantine right now, and you are bored out of your mind try to figure out what to do. Some of you guys are stressed out beyond all belief. I get it. Some of you guys are like, "This is dumb. Why are we even worrying?" And I get it as well. So there's a lot of chaos right now in the world. And the only thing we can control is our own mindset and things. We're focusing on things we're putting into our brain. And so I keep choosing to try to put my mind focusing on things I can affect things I can change, which really is this is probably one of, if not the best personal development weeks for all of us in the world, which is exciting. So, all right, really quick. Before I jump into reading some more of the book today, it's interesting. We did our ClickFunnels meeting and today we had the highest, excuse me yesterday. So yesterday we had the highest number of people logging to ClickFunnels ever, it's more than double what happens on a normal day, which means this is literally the season of funnel building. Okay guys, you're at home. You got the chance right now to finally create. There's always this excuse like, "Oh, I can't build a funnel because of this, because of this I'm too busy. I got this. I got blah, blah, blah, blah, blah." There's always for some reason, people always have this. We call it the mañana principle like, "Oh, tomorrow mañana tomorrow. I'll do it tomorrow. I'll do it." Okay. What I want to do. I want to suggest something for you guys right now. Okay. I want you to take this mañana principle. Most of us have like, "I'll do the work tomorrow. I'll do the thing tomorrow. I'll do tomorrow," tomorrow, tomorrow. I want you to do this as an exercise it will be really fun. Okay. What you're going to do and is the thing that you need to be doing that you normally put off till mañana. I want you to stop and I want you to do that today. Okay. And then the stressing that you were planning on doing today, stressing out about the coronavirus about food, about toilet paper whatever you're stressing about. I want you to take that stress and I want you to stress about it mañana. We're just shifting. This is an easy shift. Okay. We're taking the stuff right now that we're normally worried about. Okay. And that we're shifting it to mañana and the stuff that we normally are going to do to mañana. The stuff that's actually important about building our life, building our business, building our family. We're going to shift till today. Okay. Is shifting the mañana principle. Okay. If you guys can do that, it's going to be amazing for you. Okay because number one, you're not going to be stressed out because you're going to be stressed like, "I don't have time right now. I'm busy building funnels tomorrow I will worry about the stress." And then today you can get back to work. Okay. And what's cool about that. If you do it today, okay. It's going to be all of Friday all today to be able to work, to be able to create, to be able to read, be able to study, be able to learn every other thing that you've been procrastinating. You really have a chance to finally do it today. Okay. And all the stress that you've been sitting on for the last week, you'll move to tomorrow. You be like, "Worry about it tomorrow." and then ask yourself will you survive today? Is your family going to be okay? You got food for today, sweet worry about tomorrow. Let's get back to work. And then what's going to be cool is tomorrow I'm going to suggest to you the same thing. Move it, till mañana, and get back to work. Okay. So there you go. There's the mañana principle in a way that will actually serve you as opposed to hurting you. But again, we had more than double, as many people log in clickfunnels yesterday than we've ever had. Okay. Which means it's a season right now. It's a season to build funnels. It's a season to build hope season to start preparing and building your foundation because this season is going to pass. Okay. And the people who aren't frozen by fear in the season. Ok

Enjoy another episode from the Traffic Secrets book launch podcast. Want to know EXACTLY where your Dream Customers are hanging out online? In this episode, Russell shares: Why you DON’T need to create brand new traffic. How to find the places where your dream customers are already congregating. How to hook your dream customers once you’ve found them. Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody, this is Russell Brunson. Hopefully you guys are all doing good today. We are in the next day of our Traffic Secrets Launch, talking about traffic secrets, and the book, and how you traffic to your funnels and a bunch of other amazing things. I hope you guys enjoyed the last few days. We've had a fun time to go through some of the things in the books and the concepts. So far, well over 10,000 of you guys have ordered the book, which is amazing. I think it's 3,000 or 4,000 of you guys have bought the audio book, which is the upsell order form bumps, which I'm super grateful for, because I spent three days in lockdown in a recording studio recording that for you guys. So thank you for making that time not a waste of my time and energy. It was crazy. For those who've never done an audio book, you literally have headphones on, and you're reading the book and there's someone listening to everything. And if you mess up, you have to stop, and then you go back, and you just go again, and if you mess up, you stop. I did all three books over seven days. It was a nightmare, being stuck in little spot like this, and you can't move while you're talking, and you can't mess up and you have to keep your energy high for eight hours a day. It's really, really hard. But there were over 6,700 cuts where I messed up and we had to go back and fix, and fix, and fix, and fix. To read all three of these books, Dotcom, Expert and Traffic. So anyway, I've got a dozen or so of you guys messaged me saying you listened to the entire audio book already, which is crazy. It took me three days to read and you listened to it in a day, which is, I don't know, makes me happy. Also, people said the hard thing is that they can't listen in 2X speed because it's already at 8X speed because that's how you get Russell Brunson. I only come in 8X speed, I don't come any slower than that. Anyway, which is kind of fun though. But anyway, the Traffic Secrets audio book is the order form bump. And then, by the way, I don't know, probably 200 of you guys have messaged me on Instagram like, "How do I get the box set?" Okay. When you buy the book, you go buy the Traffic Secrets book and the upsell's like, "Hey, do you want the entire Secrets trilogy?" And if you say, yes, then we'll ship the whole thing on May 5th. If you say no, then you don't get the whole thing. Anyway, so that's kind of there. And the other thing is that one of the upsells is the audio books for all three, so if you want to geek out during this quarantine time and listen to all three of the audio books, that may be an opportunity, but you got to go check out the funnel to even know. So, if you go to trafficsecrets.com, you'll get a free copy of the Traffic Secrets book, the order form bump is like, "Do you want the audio?" You're like, "Yes, I want the audio book." Boom, you got the audio book. Next upsell's like, "Hey, do you want the entire box set?" Because you'd be crazy not too. And you're like, "Yeah, I want the box set." And you say, "Yes." And it's like, "Do you also want the audio book for the box set?" And you're like, "Yes." So, that's how it works. Anyway, I hope you guys enjoy the funnel. I always hope people buy slowly because it's fun to go through the process and see what we did. All right, so today, hopefully this works a little better. Yesterday my Instagram was muffled, so hopefully you guys can hear me. And then my Facebook/YouTube video camera crashed nine minutes in because somebody tried to call me. So I've locked down all these things, this is my own personal studio out of my quarantine, trying to make sure this is all going to work for you guys. Hopefully it's working today, hopefully you guys can hear me, hopefully nobody calls through. I try to block everybody, and we can just hang out and have some fun. This video behind me is trafficsecrets.com. If you're like, "What is that? What are you saying on that video, Russell?" You can just click on that button and you can watch it. So anyway, everyone said, "Where do I go buy..." I literally just said you get the entire box. So the only way to get the box right now is you go to trafficsecrets.com. You buy the book. And I say, buy loosely because it's free, use just cover shipping and handling. So it's 9.95 US or 19.95 international. And these ship on May 5th. So there's a little bit of delay because the way the publishers work is you..

Welcome to the first episode in this special 8 part series. With Russell being incredibly busy preparing for Funnel Hacking Live, he decided to share some of the traffic tips that he released last year during the "Traffic Secrets" book launch. On this episode, Russell reveals the CRITICAL difference between the "Searcher" vs. the "Scroller". You'll learn: How to craft your funnel for BOTH types. Why interruption marketing is so powerful (and how to correctly use it). Why you must HOOK your audience before you tell your story or make your offer. Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. All right, I've got a special treat for you guys over the next 30 days. One of the biggest requests I get people wanting to know more about traffic, which is one of the reasons why I wrote a whole book called Traffic Secrets, which if you don't have go to trafficsecrets.com and get it, what are you waiting for? Do you hate money that bad? Anyway, so what I wanted to do over the next couple of weeks because I've been slammed recently with obviously Funnel Hacking live is happening in less than a week from the time I'm recording this. We've also got inner circles relaunching we've got a whole bunch of other crazy things, like a bunch of there's lots happening. And so I thought it would be fun I think for you guys to get more traffic stuff and also take a little weight off my shoulders for the next couple of weeks is to give you guys access to eight episodes of me talking about traffic. Now, this is something that I actually recorded during the pandemic when I was in the book launch. So I had a chance to go deep on a whole bunch of topics from the Traffic Secrets book. And so I want to share those with you guys over the next couple of weeks. So that's kind of the game plan. If you want, I would highly recommend getting the Traffic Secrets book and reading along as we go through the next eight episodes or so because I'm going to be going deep into each of the sections and the chapters and talking about all the principles, all the things you guys got to do to get more traffic into your funnels. So I hope you enjoy the next few weeks, hope you enjoy the Traffic Secrets episodes. If you guys want more info about traffic, of course go get the book. On top of that we also have a Traffic Secrets podcast. These episodes are from that podcast. So hopefully you get addicted and make you want to go subscribe to that podcast as well. Thanks again you guys. I appreciate you for listening and I hope you enjoy the next eight episodes. What's up everybody this is Russell. Welcome back to we're at day number three. Day number three of the Traffic Secret series. I'm going live every single day for the next, I don't know, we're in quarantine. Well as long as we want, as long as you're having fun, we'll keep doing this. So if you are having fun, please let me know down in the comments, be like, this is fun, Russell. We should do this more often. Or if you're like, I have better things to do with my day than sit in quarantine and listen to Russell talk about traffic. Well let me know in the comments down below if you're having fun because so far I'm enjoying this and I'm not going to lie, it gives me a little bit of break from all the other distresses of all the stuff we do. So I'm enjoying it. And hopefully you guys are having some fun as well. As you guys know, oh, let me pull this over here so you can see inside the screen. We are on day number two, actually it has been in 26 minutes it'll have been 24 hours that the book Funnel has been live. And why do you guys, since you're all my marketing nerds who like to hang out and talk marketing with me, The Funnel is doing insanely well. We are just shy of 10,000 copies. So I was trying to get 10,000 copies in the first 24 hours. It'll probably be 25 maybe 26 hours before we hit it. But that's still pretty dang good. To put that in perspective, the average New York Times bestselling book only sells 10,000 copies the first week. So we are 10,000 copies in less than 24 hours which means this must be a book you guys are interested in. It must be a topic you are interested in. It's probably the most timely thing ever. It's interesting when I started this project two years ago, not knowing when this was going to go live, not knowing the circumstances. And now with, depending on if you're watching this live or later, we are in day two or three of quarantine here. The coronavirus is just crazy and businesses are freaking out and people are struggling. And a lot of companies are shutting their doors. And right now the thing I think that people need more than anything is traffic, it's people. How do you get your dream customers, the right people t

One weak spot could easily cause your company or your business to fail. Learn how to strengthen and fortify yourself against those weaknesses. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey, what's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today, I want to talk about finding your weaknesses and fortifying against them so you can be protected in all aspects of your business and your life. What's up, everybody? Hope you guys are doing awesome today. We are less than two weeks away from Funnel Hacking Live as I'm recording this. In fact, I've been on Slide Smackdown, building out millions of slides, working on presentations, working on video. There's so much that goes into this. It is crazy, but we're having a good time. And I think we'll make it to the finish line in time, as long as nothing bad happens. So there you go. Those of you who are listening in some real time, you know that right now, we're still in the middle of this whole COVID pandemic thing and there's chaos and there's anyway, there's a lot of things. And so, but as they say in show business, the show must go on. Right? And so we are doing Funnel Hacking Live. We've got, I think about 3000 people coming live to the event. We got another two or 3000 people streaming it live from home. And so yeah, the party must go on. So we're excited. But at the same time, there's a lot of nervousness that comes around it, too, right, for all the obvious reasons. And so I want to talk about just the principle that I've been thinking about and trying to practice specifically around this event with my health, but it ties into so many aspects of your life. And there's actually, there's a story in the scriptures were they talk about this war that's happening right. Then there's the, not the village, but there's the city that's trying to protect itself. Right there in the city, and you look around the city. There's like these hills and these mounds, and there's mountains kind of protecting them. There's a couple of spots in the mountain where there's, it's easier for people to get through, right? So these weak spots where it's easier for an invading army could attack because it's like, these are the spots they'd attack. And so the guy who's the general of this army is looking at, "Okay, these are the weaknesses. If someone's going to attack us, they're not going to come over the mountain, not going to... They're going to come through this path or this path. And these are the spots that we're weak. Therefore we know these are our weaknesses. We need to fortify against that." So they brought troops and armies and things around the weak spots to protect themselves. And that way, when the enemy came, they will protect themselves and protect their land, Right. So there's the story, the scriptural story with the principle, right? It's finding your weak spots and fortifying against them. And so for me right now in this season is again, I'm about to go to Funnel Hacking Live and there will be a ton of people. And if I get sick, for whatever reason, it could be really, really bad because you could do the math. How many tickets times how much money per ticket times all the, it gets, it'd be really financially bad for the company. It'd be bad because people have flights, hotels. It would just be bad all around. So I need to make sure I'm there. And so the first thing I'm asking is like what are the potential things that would keep this from happening? Right. What are the potential weaknesses that could take me out of play. Right. And so think about it, one of them is if I fly there publicly, I'm in a plane with 2000 other people. What if, when I'm sick or whatever, that's a scary thing. So I was like, :Okay, I need to figure out a different way to get there." So we decided I fly private, right. So there's one way we protect ourselves. Number two, I need to make sure my immune system's good. Right. I have not had COVID yet. And so it's like, I haven't had it yet, but I got to make sure my immune system is protected. So what does that mean? Well, okay. What are the steps I need to take? What are the vitamins? What are the things? We've had doctors coming over? You mean IV drips and all sorts of stuff to like strengthen my immunity so that I can handle it, right. I've been trying, which is hard for me. I'm trying to get more sleep and trying to not stress, I'm trying to relax, all the things that typically weaken someone's immune system, right. So I'm finding those things, I'm trying to fortify against them. Now that doesn't mean, just like the story with the army, doesn't mean the army is not going to get through and attack them. They might, right. And maybe the army breaks through and even though fortified, it gets through, right. Like I could still get sick. I could still have different issues, like a million things that could happen, b

Even for me who has done literally hundreds and hundreds of webinars, sometimes they don’t work. What are the adjustments we make to make it work better next time? Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey. What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today I'm going to tell you about my most recent failure, that happened yesterday. All right, everybody. So usually, on most things you have a chance to hear the highlight reel. Normally I will tell you a story about how like, "Oh, five years ago, six years ago, I did a webinar and it bombed, and now I'm amazing." But rarely do you get to hear me talk about my failures in the midst of the failures, when I'm still licking my wounds and trying to figure it all out. So, that's our mood today. I hope you guys don't mind. It's actually interesting. A lot of you have heard my story about 10X, where I did $3.2 million in 90 minutes. What a lot of you don't know is like two months prior to that, I had spoken at an event, and I had tweaked my pitch a little bit. I did the pitch in a little small audience, and it completely bombed. And you know, two and a half months later I did it at 10X and killed it. And I told the story about 10X and I killed it because that's the story that's fun to tell, but I didn't tell the story about how two months earlier, I did a webinar to a group of people and completely bombed. Or not a webinar. Like a live event. That's the thing about this game. There's always the ebbs and the flows, the ups and the downs. I've been reading a new book by Tim... Tim something. Dang it. I should know this. Tim Grover. Tim Glover. Something. Anyway, it's called Winning. He wrote one called Relentless, which was good, but Winning is way better. Talking about winning in there. He's like, "Winning is unforgiving. Winning doesn't care about you. Winning, there's ups and the downs, and it's just... " Anyway, so today, or after yesterday I'm like I feel like winning is beating me up a little bit. But it's okay, because it's how you learn. And so, but I'm just like everybody else. Like yesterday... And I did a webinar yesterday, or a podcast yesterday, so if you listen to the last podcast, you'll hear me talk a little about this. But I was excited. We bought a new company. We spent multiple eight figures on the new company, so it wasn't small, and we were doing a webinar to the customer list to sell ClickFunnels. Because the whole purpose of buying this company was to use it as a front end to hopefully people in ClickFunnels, right? And so, I'm all excited because we're going to turn these people into ClickFunnels members. It's going to be amazing. Anyway, so I do this webinar. And first off, I'm like, "Dude. Well, I'm on fire. Things are feeling good." And then I look over at the comments, because at a couple parts I played little videos. So the videos, I looked at the comments, and oh my gosh. These people, my new customers that I just spent multiple eight figures on, are not happy. They are pissed. They don't like the webinar. They don't like the beat. They think I talk too fast. They think that this is like an MLM pitch. They think all of the things. And I start reading these things by a whole bunch of people, and John on my team runs in. He's like, "The comments are going south." I'm like, "Yeah. I don't know what to do." I'm doing a webinar. The whole bunch of people, I've got to keep going. And so I get back on. I do the whole webinar. And afterwards, you know. What I was expecting to be a high six figure day, maybe seven figure day, ended up being a five figure. A low five figure day. I was like, "Oh, man. That was not good." Because I've got to pay back multiple eight figures. I needed this to convert better than it did. So at first I was just like, the initial was just like anger, and then depression. These are all in the moment, right? And then it's just like I want to be depressed. I want to go hide. I just want to quit. But then I'm like, "I can't quit. I need to pay back the loan that we took out for this company. I've got to figure this out." Right? So after being kind of bummed for a little bit, then it was like, "Okay. I've got to figure this out." So after about an hour of me moping and wanting just to quit and run and hide in a hole and everything... Because it's weird. I don't know about you guys, but there's so many emotions. I'm not sure if you saw the 10X documentary. If not, I think it's 10xdocumentary.com. We did a whole documentary on this. But I spoke at the first 10X. We had $3.2 million in sales. The next 10X was in a stadium. It was three times as big. 35,000 people. Everyone thought I was going to make a billion dollars, and I bombed at it. We have a whole documentary documenting the bomb. But the thing for me is it's hard for a couple reasons. Number one is like I always want people

Understanding funnel stacking is the key to survival in 2021 and beyond. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Good morning, everybody. This is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today is webinar day. I'm excited. Hopefully it's webinar day for you too, because webinars day, as long as you don't mess it up, it's usually payday. So, got some cool stuff to talk to you about. I'll be right back after the intro. Okay. So, heading to the office today, today is webinar day. That's a special webinar day, and I'm excited. I had a lesson that I want you to learn from this. So, how do I phrase this best? So, I just know when we first launched ClickFunnels, the way we did it was, I did a webinar, every single... Well, I told people I'd do a webinar a week for a year. But I was doing like three to five webinars a week, sometimes two or three a day for a year. And that's how we blew up ClickFunnels initially. That gave us initial momentum to get things into outer space. And then, over time we've got funnels and we do funnel stacking. Someone buys a book and they're pushing a webinar, and then from there, we take them through a whole sequence to get people to ascend and move up. And a couple of years ago I did a funnel hacking lab, I gave a presentation called, "Funnel Stacking," and talked about the importance of it and why it's like, have just a funnel, is not... Some people's business is like one funnel, that's their whole business. I'm like in the future, you got to become better at funnel stacking, which is like taking from funnel one to funnel two, to funnel three and moving them up your value ladder. And back then it was like, because this is how you make more money, but it wasn't like a necessity. And you probably heard me say before, one of my favorite Dan Kennedy quotes, he said, "Whoever can spend the most money to acquire customer wins." So, that's why funnels are so essential. When I got started back in the day, you guys heard of my story, right? I sold a potato gun DVD, and that's all I sold, and I was able to make money on that. But then Google shifted and got more expensive. And so we had to build out funnels to be able to still be profitable. And honestly, for the most part, I think most business owners over the last five or six years can have a funnel and make money and be profitable because just the funnel metrics. But something's happened over the last couple months and you may have heard of this. Our friends over at Google and our friends over at Apple and our friends at Facebook all started hating each other and fighting and battling. And because of these wars, all of our tracking and all sorts of stuff shifted, it changed. And I'm not sure if you've noticed it, we've noticed it, but the cost per acquisition or cost to acquire customers has gone up dramatically in most of the businesses and most of the funnels we have because of these new updates. And it's super annoying. But guess what? For those of you guys who are listening to me who are funnel hackers, who understand this stuff we've been talking about, is a slight annoyance that'll actually yield you more money at the end of the day because you understand these principles. Okay? So, what's going to happen is, first off, everybody who just had a funnel and that was their business, it's going to be harder for them to make money in that funnel. They're going to get closer and closer to break even, or losing money in their funnel. And a lot of people, a lot of your competition, a lot of people around you are going to be out of business. So there's number one. There's the bad news, a lot of people are going out of business. The good news is, most of your competition is going to get out of business, which means eventually at cost is probably going to drop, your ability to serve people is going to be easier. And so, those who stick through this are going to win, and it's going to be better for you in the longterm. So, that's the positive. This is the pattern that I've seen year after year, decade after decade now. This is what happens. And so, I warned you in the beginning of Traffic Secrets, I said, "There's a storm coming." We're in the eye of the storm right now, it's happening. And so, ad costs are going up, most businesses who are not sophisticated, who don't understand funnel hacking, and these principles are going to be gone. But for you guys, it's like, now's the time to start preparing, and so, what that means is, no longer is just your funnel breaking even, like going to be the thing that builds you the right business. That's step number one. Now you have to get into funnel stacking. Some of you guys, it's not the first funnel is going to be the second funnel that breaks you even. Okay? Did you hear that? It's not the first, it's the second funnel that breaks you even. Or some might be the first, the second and t

Here is a trick to increase your stick rate, increase your perceived value, give you the ability to charge more, all while making your customers stick longer. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey, what's up everybody? This is Russell Brunson. Welcome back to The Marketing Secrets podcast. For today's episode, I want to quote myself. "If you are good at something, you should turn it into software." All right, everybody, hope you guys are doing awesome. I am heading home from the office today. And there's actually a really cool mastermind group that I'm part of, that meets once a year. And they have not met in almost two years now, because of the whole COVID thing. And they're meeting right now, and I'm not able to be there. And it's breaking my heart. But I got a message from my friend, Alison Prince, who is there. And she said, "You've been being quoted three or four times." I said, "What are people saying about me? My ears are burning. Tell me, tell me." And she said that someone quoted, and she read the quote, which was basically something I said last year. The event which is Whatever you're good at, just turn that into software. And I want to give you context, because this group is some of the best personal development gurus in the world. Literally, the who's who. You would know probably 95% their names. And most of them have courses. They got products. They got podcasts. They got YouTube channels. They got all these things where their teaching their stuff. And all of them have bigger reach, bigger following, bigger list, bigger everything than I do. But the reality is, I think, for the most part, I make more money than almost all of them. Not all of them. There's a couple that I'm gaining on. But as a whole, pretty substantially, I make more money than most of them. And when they were talking about last time, I was like, "You guys are all brilliant. You have these ideas. You have these things, but you're selling it as a course. And a course is good. But, man, if you could turn that course into software, it would change everything." And like, "Oh, that doesn't work for me." And I was like, "Yes." You have to understand their art is personal development, right? My art is building funnels. And so for years, I did courses, teaching how to build funnels, and how to lay them out, and how to write copy, and how to do these things. But it wasn't through until we turned our knowledge into software that my businesses went from good to insane, right? And you think about Funnel Scripts, right? We taught people how to write copy for decades. And nobody wants to buy copywriting, so we turned it into software, and boom, Funnel Scripts is a Two Comma Club ex-award winner. Talked about building funnels, and how to do it, and the strategy. But it wasn't until we turned into software that it blew up. I've watched Garrett White recently. Garrett White, if you know, he did live events where men came out to Wake Up Warrior. And he would take them down the beach, and he'd beat them up, and he would make them tough, and turn them into men. And it's amazing, right? And he did that for five or six years doing events every single month. And then, now he stopped those. He shut them down. And now he's turning what he does into software, where you log in to software, you do the thing, you read the thing, you read the message. You listen to the app, you check the thing off, and you're doing the things. And he's transitioning it from information to information blended into software. And so for you guys, I want you think about that. In fact, let me step back. One of my very first mentors, a lot of you guys know this, is Dan Kennedy and Bill Glazer were my first two big mentors. And in their company, Magnetic Marketing, they have a newsletter where they sell access to the monthly newsletter, right? And one of the things that Bill used to always talk to me about is he's like, "You have to have in any kind of continuity, you got to build in pain of disconnect." Meaning, it gets harder for somebody to leave, right? And he said, "The biggest problem in their business was there was no pain of disconnect." People were buying the newsletter, which was great, and it's great recurring income stream. But if something happened, right? Their credit card failed, some bills happen, whatever. First thing to go is info, right? This has been helpful, but I don't have to have this membership. I don't have to have this newsletter. I don't have to have these things for whatever reason. So they're able to cancel them really quickly and very easily, because there's no pain of disconnect. Whereas, ClickFunnels right now, when someone gets an account to ClickFunnels, and set up their site, they set up their funnel, and things are happening in their thing. They have their email list, and they've got things happening. If things shift, and things get hard, a

Weird Gucci shoes pic got me 120K views. What I learned and what I would do differently next time. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secret Podcast. Today, I want to talk about the concept of capitalizing on momentum. All right, so I had a really unique experience. Some of you guys know that by default I wear a t-shirt and jeans almost every day, but then for Funnel Hacking Live I used to try to dress up. And so I'd buy my own clothes and I didn't know how to buy clothes and so I would just... Anyway, looking back now, it's embarrassing looking at what I thought was nice. But I feel like the third or fourth Funnel Hacking Lives, one of my friends, Bart Miller, was like, "Hey, can I dress you because you're embarrassing yourself and everybody else?" And I was like, "Okay." And so he started dressing me, and it's been a fun experience. I'm not comfortable with most things he tries to put me in like suit jackets and all sorts of fancy things. But I've got my spot where I'm like, "Okay, here's Russell dressed up. I'm wearing nice jeans. I'm wearing a shirt. I'm not tucking it in though." The shirt may have cuff links because those are cool. I'm probably even in the cool watch. That's cool. And probably some cool shoes. But that's about the extent of where I'm going to go. And so once a year we go shopping and we buy a bunch of cool stuff. I wear it at Funnel Hacking Live and then I wear it every time I'm on stage for the rest of the year. And then usually, by the time it's been a year, those clothes have been worn out and then I go buy new clothes. And so that's how I run my fashion. The Russell Brunson fashion happens that way. So, anyway, it's funny. But I had a really cool experience this time. Again, every time we're shopping, I'm way out of my comfort zone. I don't know what half these things are. I didn't know what Gucci was. I didn't know, you know what I mean? I don't know anything about brands or fashion or anything. I remember the first time we walked into a Gucci Store five years ago, I was like, "No, I'll never wear something like this ever in infinity years." The shoes have bugs on them and fur and weird stuff, and I was like, "Yeah." But anyway, last time, two years ago I went into Gucci and they're these cool looking tennis shoes that were ClickFunnels colors. I was like, "Sweet. We'll get those. I mean, I can wear tennis shoes that look like ClickFunnels." And they were awesome. And so I've broadened my horizon to some of the weird brands that are out there. Anyway, so this year, we went back into the Gucci store and, again, they had a couple of cool not weird shoes that were in between. I'm like, "Okay, these are cool." And there are these one pair, they were sneakers. And they were weird colors like blue and yellow. And so they had me trying them on. I got one of my size, but one on each foot. I put the yellow or the blue on the right foot and the other one on the left foot. And I'm sitting looking at them, I'm like, "I have no idea if these shoes are cool or lame or whatever." And instinctively, I grabbed my phone and I took a picture just to send it to my wife Collette who was shopping somewhere else. I was like, "Are these cool or are these lame. I don't even know." So I sent it to her, and then at the same time, I was like, "I'm going to post this on Instagram." So I posted it on Instagram, and on Instagram you can do like a voting thing. So I put it an Instagram and I was like, "Yellow or blue? Just vote whatever it is." So I post that, and then I go back, put the shoes away, and we go continue shopping. Anyway, so there's the backstory, in case you guys were thinking Russell's spending infinity dollars at Gucci every single day. That's not the reality. The reality is, it's still weird to me and I just happened to be trying these shoes on, posted a picture, and had people vote. So, that's the story. Then, two hours later, I open Instagram and I open the thing where it shows you the score of people voting. And at the time, 70,000 had voted or had seen the thing. And I was like, "What?" I've never had 70,000 people view one of my stories. That was in two hours. And then I looked down and it had 10,000 had voted, or whatever it was. And it kept going, kept going, and by the time the 24 hour window had gone and it disappears from my Stories 120,000 people had seen it. I think 35,000 people had voted on it. And it was crazy. So, that happened, and after it happened, and again I still don't exactly how it happened, I have some ideas and things, but for some reason, the Instagram algorithm is like, "This is getting a high percentage of votes. Therefore, it's good. Therefore, we should show it to everybody that Russell knows. Plus, we should probably post it on the search feed and other places like that." Anyway, it

Here are some fun things you can do to launch businesses literally overnight. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I got a question for you. Are you currently buying dead businesses? If not, you got to listen to this episode. All right, I'm not going to lie. I'm having so much fun on some side projects, which goes against everything that I preach. If you've been in my inner circle and if you've been to my coaching programs, I always tell people, "Focus on one thing, and you've got to kill the other babies." And so I understand I'm being a total hypocrite by doing this and talking about this, but alas, my ADD-ness needed an outlet, and so this is my outlet. It was either this or go watch a show on Netflix. I'm like, "All right, I'm just going to do this instead." So listen with caution, but hopefully, it gets you as excited. So during COVID, all sorts of chaos happened. At the same time, there were a lot of really good businesses that went out of business because, honestly, the entrepreneurs who were running him don't know how to run funnels. That's literally it. And now that recently all the iOS updates and all the fighting between Apple and Facebook and stuff, the game is getting harder. And guess what? The people who are good at funnels are the ones who are winning. That's it because the people who are really good at funnels can spend more to acquire customer and everybody else. And so, if you haven't mastered the funnel game yet, you have to learn it, or else you're not going to survive. And luckily for my funnel hackers, I've been teaching and training you guys for a long time. And most of you guys are rockstars, and you get it, therefore, you're having success. But for those who aren't, they're going to be out of business soon. And it leads to a really interesting, really cool, really fun opportunity for people like us, where we can take our funnel building skills, look at cool businesses that once we're profitable, that no longer are because the market changed and they weren't able to shift, and you can come in, and you can do some really cool things with it. I want to give you guys a couple of case studies. I'm not going to tell you the details on anyone because none of them were live-live yet, but they're all close to live, and they're exciting. So there was one supplement company that I was really excited by, and I was a customer for a long time, and then they went out of business. And I started buying that supplements products because their sales video was so good. Right? It went out of business. And then the next three or four years, I kept messaging the old owner like, "Why'd you take it down?" He's like, "Ah." They had their reasons. And I was like, I" want to buy it. I want to buy it." And finally, this year, I was able to negotiate to buy the entire company for a fraction of what they spent on just the sales video back in the day. And now we're about two weeks away from relaunching that brand and that company, which is so exciting. We literally just took it, took the formulas, tweaked it a little bit, took the sales video that was good, built out a funnel, and now we've got this new asset that's literally, we just can turn ads on, and it'll print money for the rest of my life until we sell it or something. But it's exciting. Another thing is another supplement I was taking that was one of my favorite supplements, and then during COVID, it stopped coming. And I messaged the owners, and they're like, "Oh, supply chain management issues. We had to shut down." And I was like, "I love this company. I want to bring the brand back. If I help finance it, can we bring it back?" And we figured out a deal. And now I'm an owner of that company, and that's about to launch as well. And then another, there was this really cool T-shirt company that I used to love. It was so exciting. And then the other day, I went to buy a T-shirt from them, and the site was down. I was like, "What?" And so I went, and I found the site, I found the owners, and I was like, "Dude, you guys, why is the site down?" Like, "Oh, we shut it down." And so I made an offer, and I bought it for insanely low price. And we bought the entire T-shirt company, which is exciting. And that's rolling out soon, But there are millions, literally millions of deals like this out there. And somebody asked me, like, "I don't know how to find them. I don't know how to look for them." I would start opening your eyes. There are so many of these deals out there where you can take them, put a funnel on them, and boom, you're back in business. And there's tons. In fact, one of the ways I used to do this back in the day, it's been a while since I did this, but I used to go to ClickBank, and ClickBank has their marketplace. And the marketplace is interesting becaus

A new way to look at the “big domino” and how it’ll help you function as an entrepreneur. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody, good morning. This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today, I want to talk about something that I know all of us entrepreneurs deal with a lot, which is pressure and noise. If you listen to Alex Charfen, if you studied him, the entrepreneur personality type, he talks a lot about how entrepreneurs, when you are able to lower pressure and noise, you can do greatness. You can change the world, but when the pressure and noise gets higher, it gets really difficult. And oftentimes it turns into chaos and into bad things. And so I talk about that during this episode, because I'm in definitely a state of increased pressure noise and I want to talk about what I'm doing to deal with it and how it's helping. So with that said, I'm going to cue up the theme song. When we come back, we're going to dive deep. All right. So sure, like most of you and every... Okay, what step you are in your entrepreneurial journey? If you are beginning, if you are growing, if you are scaling, if you are selling, if you are buying, if you were like, whatever you're doing, there are times when you have increased pressure and noise. And Alex Charfen's one of my friends, I love his stuff. He was one of our head coaches for two comma club, X coaching program for a while. And he has a whole message, he talks about entrepreneurial personality types, EPT as he calls it, people like us. and he always says, "You're not broken, you're not weird, you're just different. You're and entrepreneur and that's okay." And in his teachings, he talks a lot about just how entrepreneurs, a lot of times we think we're crazy. And like a lot of times entrepreneurs are the ones who snap and go crazy and go off the deep end and other times they're the ones who are creating the most amazing things in the world. And he talks about there's this fine line between greatness and chaos, right? And for entrepreneurs, the biggest thing you do is you have to if you can decrease the pressure noise around you, then you can succeed. But when the pressure noise goes up, that's where you typically, they crash and burn. If you think about if you've had a chance to crash and burn a business or two, you probably know it was during a season or a time of increased pressure noise, and it's hard to handle it. And that's when things happened, right? That's why it's so important to build a team and to have people around you and things help support you to decrease the pressure noise so you can succeed. So there's a little mini chunk out of Charfen's training so you guys understand kind of the context I'm talking about. But in my life over the last 30 days, has been an insane, increase in pressure noise. I can't talk about all the things, but people I love who I work with daily, or who have had health issues that I was not expecting, there's that. And then we just finished our first acquisition and we were in the middle of our second acquisition, so new companies coming in. We also have Funnel Hacking Live in 30 days. We also have a new coaching program that we are changing. We also have, I can't tell you all the things, there's a lot of stuff and it's exciting. And it's partially, it's the most exciting time of the business, right? I just have so many fun things and so many things I'm excited for it. But then on the other side, man, between all these things, I was not planning over the last 30 days the pressure and noise and things have gone up dramatically. And I don't know about you guys, but it's made it for me it's hard to sleep at night. I lay there in bed I'm so tired but I can't sleep because there's just these things happening and all the stuff and the stress and all the balls you're juggling, you don't want to drop them, right? And I'm curious, have you guys ever felt that before? And for me, the last month it's been hard to sleep. And then I come into the office and there's so many things to do that half of them I don't know where to start and there's this and there's this and there's this and all of them are on fire. And it's overwhelming sometimes. And so it's interesting because by default I want to get things done so I go and I start working, I'm trying to get task after task. But it seems like an insurmountable thing. And so earlier this week, I had a thought, and you guys have heard me talk about the big domino before, right? In every sales presentation, it's one big domino. If you can knock down that one domino, it takes care of everything else and all the other dominoes fall down. And it's true in selling, but it's true in a lot of aspects of life, right? And I started looking at all my big, huge tasks and all the things. Each to do had like 500 little sub to do's. Instead of looking at all the

On today’s episode you will hear part 4 of 4 of Russell’s interview with Andrew Warner about the Clickfunnels start up story. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to the 4th and final installment here of the interview with Andrew Warner at the Dry Bar Comedy Club, where he’s going deep into the Clickfunnels startup story. I hope you’ve enjoyed it so far. You know, throughout this entire interview, it was really fun. He brought my wife onstage and some of my partners onstage, and brought other people who didn’t like me at first onstage and kind of shared all these things. I hope all you guys are enjoying it and really enjoying this interview. I hope that this starts making you think about your startup story. Some of you guys are living your startup story right now, and maybe you’re depressed or nervous, or scared, or afraid or whatever. And hopefully this gives you motivation to know that I was there too. In fact, I’m still there many times, but it’s okay and it’s part of the game and part of the process. And someday you’ll look back and you’ll have someone like Andrew interviewing you about your startup story and you’ll be so grateful for the trials and things you’re going through now. So with that said, we’re going to queue up the theme song, when we come back we’ll listen to part 4 of 4 of the Clickfunnels startup story interview with Andrew Warner at the Dry Bar Comedy Club. Andrew: And I know a lot of you have asked me what’s coming up next and Russell’s going to talk about that, how you’re going to get to Sales Force level, but why don’t I take a couple of questions from someone. Is there anyone who’s been sitting here going, “I can’t believe Andrew didn’t ask that.”? Is there anyone who has something standing out for them? Should we just have them onstage. Unknown person: We got mic’s. Andrew: We got mic’s from over there, okay. Audience member: Alright, a little bit deeper of a question. What is something, I know you’re strong in your faith, family, God, I mean kind of all around, what’s something that’s really made you who you are? You’ve mentioned before that made you as a marketer with your dad, you’re up late watching an infomercial. But what’s something that inherently that could have been experienced, maybe a quote in the back of your mind that’s just driven you, it could have been something that your parents taught you when you were young. What is, is there, it’s kind of a little bit difficult of a question to look back, there’s probably a million things. But what are one or two that really stick out, that make you the person that you are? Russell: I have a million thoughts just racing through my head. The one that just popped in the front, so I’ll share that one, hopefully it’s good. I remember when I was a kid my dad gave me a job to go clean the car. I went out there and I cleaned the car, I did my best job, I thought. And I came back in and I was like, “Hey dad, it’s clean. Can I go play?” I was like, “Come look at it.” So he could let me go out and play. And he was like, “Well, is it good? Are you proud of it?” and I’m like, “I don’t know.” And he’s like, “Well, are you proud of it.” I was like, “I don’t know.” And he’s like, “Go work on it until you’re proud of it, then come back and let me know.” And I was like, oh man. So I go back out, and I was like, “Am I proud of this?” and I was thinking about it, I guess technically I’m really not that proud of it. So I was like trying to do more things, trying to clean it better, and to the point where I was actually proud of it. And then I came back and I’m like, “Dad, okay the car’s clean now.” And he’s like, “Are you proud of it.” I’m like, “I am.” And he’s like, “Okay, you can go out and play then.” I think for me that was such a big thing because it was just like, that internal “Am I proud of this thing that I’m giving, that I’m putting out there?” and if not, keep doing it until you are. And I don’t know, that was one of those little weird dad moments that he probably didn’t mean as a teaching opportunity, but definitely has been big for me ever since then. Andrew: Good question. Is there one on this side? While you’re finding a person who has a question, Whitney, did you have more to say? You were going to ask more, right? Yeah, can you get the mic over to Whitney, please? She’s right over here. I know I didn’t ask your full question. Whitney: Hi Russell, how are you? Russell: Awesome, how are you doing? Whitney: Good. So with your business, what is, back to like when you were first starting, I kind of want to know, what’s the one thing when your business was really hard, when you were really struggling, what’s the one thing that kept you going? Just in the back of your mind. And then I have a second part of that. What would you say was your biggest failure and what was the greatest lesson y

Enjoy part three of this classic episode series where Andrew Warner from Mixergy interviews Russell on the ClickFunnels startup story! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey everyone, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. I hope you enjoyed episodes 1 and 2 of the interview with Andrew Warner at the Dry Bar Comedy Club where he was telling the Clickfunnels startup story. I hope you are enjoying this interview series so far, and I hope also this motivates you guys to go over to the mixergy podcast and subscribe to everything that Andrew does. Like I said, he is my favorite interviewer and I think that what he does is second to none. So I hope that you guys enjoy him as well, and go subscribe to the mixergy podcast. But with that said, I’m going to queue up the theme song, and when we come back we will start into part 3 of the Clickfunnels startup story interview. Andrew: I actually got, I did see, I don’t know, I didn’t see the video you mentioned, but I did see what it looked like. Here’s one of the first versions. He compared it to Clickfunnels, he said, I mean to Lead Pages. He said, “Look at how Lead Pages has their stuff all the way on the left, all the controls.” Oh you can’t see it. Oh, let me try it again, let me see if I can bring up the screen because this is just, it’s just too good. Hang on a second. I’m just constantly amazed how you’re able to draw people to you. So this is the article from Lead Pages, this is the first landing page from Clickfunnels, this is what he created before, this is what you guys did together. This is your editor and h e said, “Look, if you’re on Lead Pages, their controls, their editor is all the way on the left and it’s just moving the main content to the right, which is not looking right. And I prefer something that looks like this, with a hundred pixels on the left, a hundred pixels…” I go, who knows a hundred pixels, it’s like you, what is this? Russell: Dylan is obsessed with that type of stuff, it’s amazing. Andrew: Obsessed. And you draw people like that. You draw people like Dave, who is just phenomenal. Dave, the traffic and conversion event that he was just talking about, is that the one that you went to? Dave: The one after that. Andrew: The one after that. Okay, we’ll come back to that in a second then. So this became your next version, you brought on a new partner, and then you did a webinar with this guy. Who is this guy? Russell: It’s Mike Filsaime, one of my first friends online. It actually wasn’t a webinar, it was a live event. He was doing a live event in San Diego and he was like, “You have to come and sell Clickfunnels.” And I was like, “Nobody’s buying Clickfunnels.” We had a free trial and like, we couldn’t give it away. It was crazy. And he’s like, “Well, you’re on this website, you’re picture is there, you have to come and sell Clickfunnels, and I need you to sell it for at least $1000.” Because the way it works, if you speak at someone’s event, you sell something, you split the money 50/50. So he’s like, “It needs to be at least $1000.” And I was all bummed out. I didn’t want to do it. And the event actually started, but they were streaming it live online, so I was actually sitting at our office in Boise, watching it as I’m putting together my slides to create Clickfunnels, and then flew out to the event. And then we had a booth, and I don’t know if I told you this, we had a booth and Lead Pages had a booth right across the little hallway, skinny hallway. And Todd’s wife was manning our booth and then Lead Pages was right there, and it was so funny because she was not shy at all about talking about Lead Pages. She’s like, “Yeah, we’re like Lead Pages except for way better. We can do this and this.” And the other guy is sitting there like, right in front of her as she’s telling them everything. And it was..anyway, I digress. It was pretty funny. Andrew: By the way, she’s still at it. I saw a video that you guys created, you were talking to her and she goes, “I will be Clickfunnels.” I go wait a minute, you still had that fire, okay. So you were at that event. Russell: So we’re at the event and there’s probably, I can’t remember, 150-200 people maybe in the room. So I got the slides up and Dylan was there and he was like, when we got to the funnels he was going to demo the editor, so I did the whole thing, showed the presentation and we demo’d Clickfunnels and at the end of the thing I sold. And I’ve been good onstage, but by far, that was the first time in probably 8 years that I’d seen a table rush, where people are stepping over the things, jumping around, trying to get to the back to buy as fast as they could. Andrew: What did you say to get them to want to do that? Russell: We made a really, I mean we gave the presentation, and gave a really good offer at the end. They get a year of Clickfunnels for free

Enjoy part two of this classic episode series where Andrew Warner from Mixergy interviews Russell on the ClickFunnels startup story! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Alright everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. I hope yesterday you enjoyed part one of the Clickfunnels start up story interview at the Dry Bar Comedy Club with Andrew. I love the way he interviews. I hope you’re enjoying it as well. So we are going to dive right into part 2 of 4 from this interview. And again, if you’re liking these interviews please, please, please take a snapshot on your phone, post it on Facebook, Instagram or wherever you do your posting and tag me in it and use hashtag marketing secrets so I can see that you’re talking about it. I’d appreciate it. With that said, we’re going to queue up the theme song, when we come back we’ll start in on part 2 of the interview of the Clickfunnels start up story. Andrew: You know what, I’ve talked to a few of your people because they’re so good, that Dave could really be a leader on his own, start his own company, he’s got his own online reputation, the whole thing. I keep asking him, “Why do you work for Russell? What is it that lets you be second to Russell who’s getting all the attention?” And I’ve got some answers and would you mind coming up here and in a second I’m going to ask you. No, come back here and I’ll just bring you up in a second. Actually, you know what, it looks like you can come pretty fast. I thought that it would be a little bit more, I thought it would be more of a thing to get mics on people. And I realized if Collette can do it…. Okay honestly, dig down deep. Why did you want to stick with him? Brent: Through all that stuff? Andrew: Yeah. Brent: I don’t know. My heart was just racing. As he started telling that story, it just makes me sick to my stomach. As you scroll down and look at all those businesses of, for years, every 30 days it was a new business launch, it was crazy. Always why I stuck with him is, you know, Collette mentioned that spirit. He’s absolutely different than anybody else I’ve ever met in my entire life, a friend…. Andrew: Of what? Give me an example. Let’s be more specific. Back then, not today, he’s got this track record, adoring fans, I asked him to do an interview, everyone wants him on his podcast. Back then when it wasn’t going so well. Give me an example that let you know this is a guy who’s going to figure it out eventually, and I could possibly go down, watch him go to jail, but I believe that it’s going to go up. Brent: Well, at the time when things are crashing, I saw him as the income stopped. And he had started a program that he loves, obviously wrestling, and he brought an Olympic wrestling coach to Boise and he brought all these amazing wrestlers to Boise and he wanted them to be able to train and get to the Olympics, he wanted to help them get there and live their dream. And you know, he was supplementing, at the time the business was paying for these guys to do a little bit of work for us, they weren’t doing very much for us. But I saw him out of his own pocket, be paying for these guys. And I knew how hard he wanted to support them. And there was a day when my wife and I, we were struggling because I just, I was concerned about him financially because he was supplementing and trying to keep this business afloat, and we talked about things and I came into the office one day and I asked if I could talk to him and sat down, and kind of spoke in language that I normally don’t speak in, I might have dropped a bomb or two. It was, I was so concerned I pretty much told him, I can’t keep doing this, I can’t keep watching you every month pulling the money that you saved for your family to try keep jobs for other people. I said, I’ll leave if that helps you. And the fact that he stuck with people, that was the true character of who he is. Andrew: He kept paying your salary, kept sticking with you, and also constantly launching things. Brent: Absolutely. Andrew: That you’ve never seen anyone implement like him. Brent: You know some people call it faith or belief. He has this inherit belief that he can truly change people’s lives. Andrew: That’s it, even when he wasn’t fully in control of his own. Alright thanks. Thanks for, give him a big round of applause, thanks for being up here. I feel like this is the thing that helped get you out of trouble and potentially, and getting out of potential jail. What is this business that you created? Russell: So we, during the time of that and this there was time, probably a year and a half-two years that we were trying all sorts of stuff. And again, marginal success on a lot of them, nothing like….and this was the one, we actually, this is before….I’ve done a lot of webinars and speaking from seminars and stuff like that, but this is right when auto w

Enjoy part one of this classic episode series where Andrew Warner from Mixergy interviews Russell on the ClickFunnels startup story! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Good morning everybody, this is Russell Brunson. I want to welcome you back to the Marketing Secrets podcast. And you guys are in for a very special treat over the next four episodes. So let me give you some context on what’s going to happen, and why you should be so excited. Alright so, my favorite podcast, other than mine of course, that all of you guys should be subscribed to is called Mixergy. Andrew Warner is the guy who runs Mixergy podcast and I love that podcast because of Andrew. He is my favorite interviewer. If you look at how a lot of people do interview podcasts, they ask questions and I don’t know, I’ve suffered from this in the past as well. I’m not a good interviewer, at least not now. I’d like to learn how to do that skill, but I’m not a great interviewer. And most people who do podcasts with interviews aren’t like great interviewers, but Andrew is like the best interviewer I’ve ever seen. The way he asks questions, how deep he goes and the research he does before the interviews, and all sorts of stuff. Anyway, I love his style, love how he does it so what’s cool, I’ve actually been on the show twice in the past. And the first time, I don’t even, sorry, the second time, he totally caught me off guard. I remember he asked me some questions and I didn’t really know and I responded and he told me after, he told me live on the interview that he doesn’t edit his interviews. He was like, “Well, that was the worst answer you’ve ever given.” I was like, “Oh, thanks.” Anyway, it just totally caught me off guard, but it was cool the way that he just like kind of holds your feet to the fire. So a little while ago I thought, I want to tell the Clickfunnels startup story. But I didn’t want me to just to tell it, I wanted someone who would tell it from a different angle, who would ask the questions that I think people would want to know and do it in a really cool way. So I called Andrew and I’m like, “Hey, I’ve been wanting to do this thing, and I want to do an event around it. Would you be interested.” And he was like, luckily he said yes. So it’s funny, Andrew’s famous, I think I might have talked about this in the interview too, but he’s famous for these scotch nights he does, and as a Mormon I don’t drink so I can’t go to his scotch nights. So when we planned this interview, we planned it in Provo, Utah at this place called the Dry Bar Comedy Club. So a dry bar is a bar with no alcohol. So it was kind of a funny thing. We brought those two things, my world and his world together in this one spot to a dry bar, and told the Clickfunnels startup story. And it was cool, ahead of time he did so much research. He interviewed people who love me, people who hated me, he interviewed our old business partners who are no longer part of the business. He did everything and then he came and I told him, “Everything’s, you can ask me any question you want. Nothing, no holds barred, feel free to do whatever you want.” So we did the interview and it was about two hours long, and I loved it. I think it turned out amazing. And I hope you guys like it too. So I’ll tell you some of the details about the Clickfunnels startup story. How we built what we did, what happened, the ups, the downs, the negatives, the positives. He brings a couple of people up onstage to tell their parts of the story. Anyway, I really hope you enjoy it. So what we’re going to do, I’m going to have each episode over the next four episodes be about thirty minutes long so you can listen to them in pieces. I hope iyou enjoy them, I hope you love them. And if you do, please, please, please take a screen shot of your phone when you’re listening to it, and go post it on Instagram or Facebook and tag me. And then do hashtag marketing secrets and hopefully that will get more people to listen to the podcast. And then please, if you haven’t yet, go rate and review, which would be amazing. So with that said, I’m going to queue up the theme song and when we come back we will start immediately into part one of four of the Dry Bar Comedy Club Interview. Keith Yacky: Clickfunnels has changed a lot of our lives. We all have an origin story. Mine was something similar to, I set up my website on GoDaddy and things were going great. And then Dave Woodward was like, “Dude, you need Clickfunnels.” I’m like, “I don’t need a Clickfunnel. I don’t even know what a Clickfunnel is.” And he’s like, “No, seriously man. This is going to totally change your business.” I’m like, “Bro, I have GoDaddy. They have a commercial on the Super Bowl, Clickfunnels doesn’t. But when they do, I’ll do it.” Well, boy was I wrong. I changed over and it absolutely changed our business and changed our lives. So thank you for tha

Let me take you behind the scenes of what we’re doing to sell out Funnel Hacking Live once again. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back the Marketing Secrets Podcast. Today, I want to tell you guys a secret about how to fill live events. All right everybody, as you guys know, we are coming down to the final stretch of Funnel Hacking Live. I think we're less than 60 days. Dang, two months. Less than two months away. Whew. It makes me nervous just saying that, from Funnel Hacking Live happening, which is exciting. It's been almost 18 months since the last Funnel Hacking Live. I hope you're excited. I think most of you guys are going to be there, which is exciting. If you aren't going to be there, literally, do you hate money? Do you hate growth? Do you hate relationships with amazing people? Do you hate hearing me talk? Those are the only logical explanations that I can think of. I say that with making sure that you need to be there. If you don't have your tickets yet, go to funnelhackinglive.com. The show is on. Right now we're in the final stretch. Tickets are almost sold out, and we sell out every year, but this year we're selling out earlier, because the venue's smaller. We only have 3,500 seats versus last year, we had 5,000 people in the event. We pre-sold more tickets the last Funnel Hacking Live than ever before either. Anyway, we're almost sold out. If you don't have a ticket yet, now is the time to go. The other interesting thing is, this is the first and hopefully the only year we're doing a virtual as well, just because a lot of countries, people actually can't get to here, which is frustrating. Other than that, I've always been anti virtual, but we had to, this time around. If you aren't able to come, you're locked out of the country, or whatever, or you're nervous about people, which is understandable as well, there's a virtual option this year, but that one is also almost sold out. If you're getting tickets, now's the time, but anyway, I digress, as we're getting towards the final stretch. We're like, "Okay. Well, I just want to get done selling tickets," because selling tickets is a grind. If anyone who has ever done a live event or a virtual event, it's a lot of work to continually sell tickets. Right? That's the place that we're in now. I was like, "I just want to get it done with. How do we just sell the last batch?" Like, "Let's get it over with." It's funny, because every year we try to reinvent the wheel. Like, "How did we sell these last year? What campaigns work the best?" We went back through, and we looked at ticket sales. We saw there was a week or two, where we sold hundreds of tickets a day, right? We're like, "What did we do during that week?" We went back and found the emails. It was funny, because of course, here's me reinventing the wheel. Hopefully in a year from now, someone can remind me, "Russell, don't forget, this is what we did last year," but I'm sharing this with you guys, because the thing that we'd done in the past that sold more tickets than anything else, outside of at the last year live event, we sell tickets to next year's, that sells the best. Number two, when we do the kickoff Webinar this year, that sold a ton of them this year for us, which we'd never done that in the past, so kickoff Webinar. Then the third biggest thing to sell tickets has always been taking things away, right? Taking away a bonus or increasing the price, things like that, and usually throughout the promotional campaign, we always are doing little things like that. Right? We're increasing the price. We're taking away a bonus. We're doing this. Last year, we had this great idea, which I forgot about until just recently. We had each speaker jump on a Facebook Live with me, just for a quick 10, 15 minutes. I jump on, I talk about who they are, what they're talking about. We do that tease, like "This is what we're going to talk about." It's really exciting to get people pumped about being there, talk about that speaker's experience at FHL. It's just a really fun thing. Then at the end of it, I said, "Hey, for those who were coming to FHL, do you want to give them a bonus to make sure they show up?" Each speaker then gives a bonus. It's crazy. Some speakers are like, "Here's my three-day live event. Here's my $2,000 course. Here's my..." People are giving crazy stuff. Right? Each speaker gives away a bonus. Today, depending when you're listening to this, I've probably done five or six at this point, but I did the first one today. It was with Peng Joon. Peng Joon giveaway is literally a $3,000 event, a three-day live event, the virtual recordings of it, in a member's area and everything, which is crazy for everyone who got their ticket from Funnel Hacking Live. What we do is, we start doing the speaker offer stack. Today Peng Joon gave h