The Russell Brunson Show

Welcome to this special episode series! Recently I recorded a training video for my 2CCX students and I made them commit to taking on 5 different challenges that would help them strengthen and grow their businesses. On this first episode we discuss challenge #1, Simplify your business. So tune in and see how these challenges can help you and your business get to where you want to be. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up, everybody? This is Russell Brunson. Welcome back to Marketing Secrets Podcast. All right, I want to share with you guys something really cool. So recently I did a training for people who were inside of my Two Comma Club X, high-end coaching program. And the training chat really cool, and I thought it'd be fun to share it with you guys. So I'm actually going to break it up over the next five episodes. There are five challenges that I gave them to do to be more successful inside their business. So, that's kind of the game plan. So each episode we'll cover one of the five challenges, and this very first challenge is called Simplify Your Business. So we're going to cue up the theme song, we come back, you guys will have a chance to hear and behind the scenes of a private training I was doing with my Two Comma Club X, high-end coaching students, and I hope you love it. Whenever I would go to bed, I always like trying to do a lot ahead of time, this is my business model, I know what it is, it's like I'm driving traffic to a landing page, and then from here I'm upselling people on the phone, or I'm doing a webinar, or I can have a structure, like what you're doing, right? And it's all the speakers are coming in that are giving you ideas. The goal is not to be like, "Nevermind, I'm believing that," rip it up and start something new. And the next speaker, you throw it away and something new. Instead, it's like listen to every single speaker and listening to their model and be like, "That's really cool, I love how they're doing that." And then be like, "That piece right there, that one thing that person said, that's something I can take and I can apply to my existing framework, the existing business I'm trying to do." Okay? Because if you're not careful, you're going to hear all, again, we have so many amazing speakers, all of them had their own take on how to do business. If you're not careful, you're going to rip up and rewrite your business plan 20 times in the next two days, which is not going to help you. It's not going to get you to momentum, it's going to get you out of momentum. Right? So the goal of this is to keep the frame or keep the business that you're working on, but then looking for what's the piece of gold from each presentation. Right? I'm going to be sharing these five different things. And each of these things, some of you guys might thing, "That one's not for me. That one's not for me," and, "That's the piece of gold I needed, I can add here, and I can apply to the framework that I've already built. It's going to help me to speed up and help me get to that next spot faster." Okay? And so that's the way I want you guys to start looking at this week, not, "I'm rewriting my business plan 20 times over," it's, "I have 20 amazing people coming, what's the one piece of gold I can take from each speaker that I can apply to the existing thing that I'm already working on to help amplify it and help get me back into momentum?" Does that make sense? So that's kind of the goal. So with that said, I'm going to jump into five different things I kind of wanted to go through with you guys, and I think they're fun. I'm excited for it. So, all right. So the first thing, so again, I got a bunch of just things. So my first thing I want to put out there for everybody is the thought process of how can I simplify my business? How can I simplify my funnels? Last year, we did an affiliate retreat, some of our top affiliates came, and they came to Boise, and then Dave and Miles and everyone, took them out to McCall where they did water skiing and everything. Before they went out to have the big party, because I wasn't invited to the party. I'm just kidding, I was probably invited, I just wasn't able to go. But before they all went, I sat down for like an hour with everybody and kind of asked everyone about their businesses, and everyone asked me some feedback on this stuff. And I remember one of the people who was there, her name is Alex, she asked me the biggest advice. I kind of asked some questions on her business. And really quick, I found out that basically she had like, I don't know, half dozen or more funnels that she had, she was driving traffic to, she was trying to do all these different things. And I said, "Ma'am, my biggest piece of advice for you right now is to simplify everything." I said, "Pick the one funnel that you like the most and delete the rest." This should not be something where we're driving t

In Traffic Secrets I warned you the storm is coming, now I’m here to tell you it’s almost here. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today I want to talk about the intro of the traffic secrets book. I told you and I warned you that there's a storm coming. I want to talk about what's happening and how to prepare. Hey, everybody. Hope you guys are doing awesome. All right. So I know this is like the last 12 months of our life, but especially the last month, there's just so much chaos, so much craziness happening. We've had social networks shutting people down. We've had investment things like Robinhood and the GameStop. There's just so much chaos coming around and I don't even know how to address all the things. I'm going to try to address all the things. All I'm going to tell you guys is when I was writing the traffic secrets book two years ago, in the intro, if you remember the intro book says, "There's a storm coming..." And, I talked about how, just so you guys all are aware, there's a storm coming. We got to start preparing ourselves for that today. And I just know that it's getting crazier and scary. Anyway, I'm very excited because last night when I was getting ready for bed, I opened up Facebook real quick and I'm scrolling around, and one of my buddies, Justin Brooke, he made a post, and I wanted to actually read that to you because it is exactly what's been on my mind for the last week or two. And so I wanted to kind of share it with you. So this is what he wrote. And if you don't know Justin, Justin's an amazing marketer. I actually met him, almost 15 years ago. He came and did an unpaid internship for me. I was at the time trying to figure out how to get free employees. I emailed my list, "Hey, who wants to come work for me for free for a month?" And he applied and he said, yes. And he flew out and worked for me for 30 days and got to know him really well and been a friend and a fan of his since then, any who? So this is what he wrote. He said, "I ain't smart enough to know what's going on, but I ain't dumb enough to not see something's going on. You know what I mean?" He said "I ain't panicking, but I am preparing, turning as many dollars as I can into assets rather than dollars. For me, that means farming equipment, SEO, email subscribers, and social following. Layers of redundancy. If they cut off my ads, I'll still have SEO. If they cut off my social, I'll still have my email. If they cut off my SEO and my email, I'll have my little farm to at least keep me indoors and fed. If it gets any worse than that, I'm pretty sure there's not much else I could do anyway. I pray that the worst it gets is they just leave us to ourselves in the woods. I'd be okay with that. Think I'm nuts. We've gone from haters, wash your hands to, Hey, if you don't vaccine, you'll get fired and no tests, you can't travel. And that's real, no hype, no theory. Just explaining the God's honest truth of exactly what happened and happening. Something's going on. It's just like, if you think it's going to rain later on, you bring an umbrella, same thing here. No need didn't change a way of living. No need to go buy up all the toilet paper in town. No need to spiral on the fear. Just have a plan B and C. Work kinda slowly in your free time. So you got fallbacks on fallbacks. You do it in your business. Why not in your life? It's just good, old fashioned sustainable thinking." So I read that and I was like, yes, that is so true. And I've been doing the same thing. If you've noticed in our business, I've been trying to diversify our traffic even more than it already was. Right. I have been getting people to join my texting app, the community app, right. And growing people there, moving over there. We have been focusing super hard in SEO recently and trying to get our SEO rankings up and focusing hard on building our email list. Building our text messages, building our desktop push list. Just different things to prepare for traffic, different things to prepare for if our audience gets shut down, right? If our emails got shut down, what would we do? How would we survive? How would we pay for the bills? If our merchant accounts got shut down, what would we do? These are all the things that we don't ever think about when times are good. I want to rewind back a decade ago. That's crazy. 10 years ago when I was building my company the first time, somebody had heard the story and I was trying to prepare. And I had a lot of employees and a lot of things were selling and all this sorts of stuff. And I thought we were doing well. In fact, the first year and a half, two years of the recession we were doing great. And then something happened and it was crazy. It was like at my one choke point, and one thing we had was only one merchant account and that merchant account got

Understanding this, will help you become a world class marketer. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Good morning everybody, this is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today, I want to talk to you a little bit about chain marketing. All right, so if this sounds a little weird today, it's because I'm actually in my sauna. I'm behind on podcast episodes, and so today I took my kids to a virtual trip thing called Seminarians early morning, so it took them this morning, and it is freezing cold today. The wind is almost like a tornado here in Boise, so it was freezing. And I was like, "I'm going to get in the sauna and get warmed up." So I turned the sauna on, and then I was like, "You know what? I'm just sitting here, I should record a podcast." And I started thinking about just things I could talk to you about. And there's so many things. That's the pros and the cons of this podcast. When I first started I was like, "I don't know if I'm going to be able to think of something to talk about every day." And then the other side is like, "There's so many things I could talk about. So many things I want to talk about." It's like, "Where do I go? What do I focus on?" I've been thinking about different ways to increase the experience with this podcast too, and I've got some cool ideas I'm potentially looking at here in the near future. But today what I was thinking about was just something that came up yesterday at wrestling practice, actually. So my days right now are kind of chaotic, as the time I'm recording this we're in the middle of the OFA 30 day challenge, which we're actually doing live right now, which has been really, really fun. But I'm literally doing it live every single day. And before that I did the five day lead challenge. I'm waking up every morning, going in live, streaming live, it's been now one, two, three... It's four weeks, four weeks of live every single morning. Which is good, but it's just like, it's a lot to be consistent that way. Anyway, I digress. So I've been doing that, and then as soon as it gets done, I go and work on the one pager for the day, and then I go finish the other training, other programs, so it's all that stuff I got to get done. And then every day at 10:30 I have to race off to get to wrestling practice with my boys. So they're freshmen in high school this year and we're on the wrestling team and I get to be one of the assistant coaches. So I race in there to get them every day. So my day is like chopped in half basically, which happens every year about this time, but it's fun. So anyway, it's been fun wrestling practice, the last little bit, the coach has had me do a lot more of the teaching and training, and so I've been working on a couple of different moves. I was working on a set up initially where someone has to come in and get inside control. And that's the first move, so we all worked on getting inside control. And then the second thing was like, now you're inside control, now let's work on doing this thing called the steering wheel where I club his head and I pull his tricep one way and than the other way. And it gets them moving. So I'm doing this thing called the steering wheel, which is like a motion drill. And then from there, it's like, there's a lot of things that someone could do. Like if I push into it, if he pushes back into me, I got a snap down. If I push into him and he doesn't push, but he switches his hands to inside control, I got to come back to inside control ready to break it off, or... There was just all these different things. And so it was interesting, when you first are teaching these kids, you teaching each move in isolation. So it's like, "Okay, you have to learn how to do, just like getting inside." That's just one little thing. So you teach them isolation, how to get inside. Then you teach them isolation, like, "Okay, here's how you do a steering wheel," like, "you club here, you pull here and your feet go here." So you drill that, just that one thing. And then you do the next thing. And so you're doing all these moves in isolation. And so we spent like two days then just learning each move in isolation. And then today, or soon yesterday, I went in, and I started working them, "Okay, we're not going to learn anything new today. You guys have all the core fundamentals you need. Today we're going to do a thing we call chain wrestling." What chain wrestling means is, like in a match, you don't just walk out there and like, "Okay, I'm going to do one move," And you get inside control, you're like, "Now what?", right? You don't do that. In a wrestling match, the other dude's battling against you, so you come in, you're like, "Okay, I'm going to go in from my inside control." So you go inside control, but then instantly he's doing something. So then you have to react. Then they do something, and then you react, and back and forth, and b

On this previously released episode, Russell reminds you to listen to what the market wants instead of telling it what it wants. This episode is a few years old, but the message is still just as important today! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What’s up everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast. I want to share something today, and some of you might be thinking, Russell this is a marketing podcast why are you talking about God? Because he has to do with everything, it’s really important. And the lesson I learned this weekend has to do with God, but it also then relates back to you guys and your market, so I think it’s really, really important. So I was in Utah and I had a meeting with someone who is one of the top leaders in my church, the Mormon church. And we believe in our church that there’s a prophet and his 12 apostles, similar to how when Christ was on Earth. And my meeting was with one of the twelve apostles, which was really a huge honor, and scary and exciting and all those things all wrapped into one. And I had a chance to meet with him. So this whole week prior to leading up to it, I’ve had a lot of thoughts about just life and how things work and then obviously meeting with him and then afterwards, it was a really neat reflection in time. And there was something that came out, I mean, there was a lot of stuff I wish I could share in the context of this podcast, but it’s probably not appropriate or the right spot, so I won’t. But there was one thing that just kept ringing through my head that I wanted to share because I think it’s important and it does relate back to marketing. So there you go. Is it I alright if I relate it back to marketing, if I talk about God for a few minutes? Hopefully that’s okay. So it’s interesting, if you look at the world, what the world tries to do is that they see, I don’t want to get political because I don’t care about politics at all, so I’m not going to get political. But I see this mostly, it’s amplified in politics, where it’s like these are the agenda items that people either believe this or believe this and they fight back and forth, who’s right and who’s wrong, and all that stuff. And it’s kind of crazy. And it’s been interesting, in my life, and I’m not perfect in this by any stretch, this is what I aspire to be, when I look at an issue, when I look at something it shouldn’t be what do I believe. What does Russell believe on this topic? It should be, okay I believe in a God, so what does God actually believe on this topic? And then my job as a human here is not to try to convince God that, “No, no, no, you’re wrong.” Because he’s not. So my goal is to look at what he believes on the topic and then bend my will towards that. Say, okay this is what he believes therefore this is what I believe. That’s how it should be, if you do believe in an all powerful creator who created the heavens and the earth and everything. I think we should bend our will towards him. This is what he thinks, therefore this is what I think, on any topic. I think that’s important as we’re trying to set up our belief’s. What we’re for and what we’re against. It should be less of, this is my opinion, this is what I think is right, this is what I studied, what I read. It should be like, what does God actually think and then sit back and pray and find out what he believes and then be like cool. I will align my will with yours. I will align with that because that’s what you believe. So I was thinking about that, again, something I probably wouldn’t normally share inside the podcast, but I started thinking about this from the business standpoint too because there’s always correlations between all things. And it’s funny because a lot of the entrepreneurs that I work with, it’s interesting what they do. They have an idea, “This is a product I want to create. It’s the greatest thing in the world. It’s going to change mankind. I want to charge this price for it, this is how I want to deliver it.” And they have all these things that they want to do because it’s their idea. It’s their baby. And they go out there and they put it on the market and the market crushes it and it’s like, that idea sucks. Or that price point is not right. Or whatever it is, the market goes and does it’s thing. And the market in this situation is kind of like God. The market doesn’t care who you are, not that God, God does care. But the market doesn’t care who you are. The market doesn’t care how good your ideas are. The market is what it is. If you put your thing out there and it will tell you, that idea sucked. Or that idea is amazing. Or whatever the thing in between there is. And our job as entrepreneurs, is not to try to convince the market that our idea is the best, our job is to find out what does the market actually want and then align our will with that. And when you do that, that’s when things

The thing that encompasses your product, your offer, your funnel, and your value ladder. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody, this is Russell Brunson. This is a late night edition of the Marketing Secrets Podcast, that's why I'm talking a little bit quieter because I don't want to wake up my wife and kids. But I was thinking about you guys, wanted to jump on and share with you a concept that I call 'the umbrella brand'. I may have mentioned this before in a podcast. And when someone joins my Two Comma Club X Coaching Program, it's one of the first things I tell them to do. Because so many times we get into business and we're thinking about a part of the business. We're thinking about a product, or we start thinking about an offer. Initially, when people get started, before they've been hanging out with me for a while, their first thought is like, "I'm going to create a product," and then eventually they're like, "Wait, I don't want a product, I want an offer." So they create an offer, and then they're like, "Wait, I don't want an offer, I want a funnel with multiple offers in the funnel." And then they're like, "Oh, cool. Actually I don't want just a funnel with offers in it, I want a value ladder." Right? And so the vision starts growing and growing from product, to offer, to funnel, to value ladder. It's interesting because in my business I've done the same thing. I've gone all over the place. I always laugh, because when somebody joined my inner circle back in the day and they'd come in, the very first conversation we'd usually have was like, "Well, how many businesses you have?" And people would be like, "Oh, I've got 12 or eight." And they're always proud of it, and they're like, "I have eight, but four more that I'm building." Like, "Okay, well, the first thing we're going to do to grow your company is you've got to pick which of your eight babies we're going to kill, which we're going to keep?" And they're like, "What?" And I'm like, "You're only allowed to have one." The person that serves more than one master is not going to be successful. And it was always hard them. The people who grew in scale were all ones who started focusing on one business. And so the question though is something that means one funnel, or it means one value ladder. What does that actually mean? And so for me, when I go into a market or when I consult somebody in a market, one of the first things I tell them to do is to create an umbrella brand. It's an umbrella brand that all the other products, and services, and offers, and things can fit underneath. Does that make sense? So if you think about ClickFunnels; ClickFunnels is a software product, but it's an umbrella brand. So underneath ClickFunnels there's a lot of different things, a lot of tools, a lot of stuff. But I want to illustrate this with a different brand of mine that you probably know, that it's probably going to be more clear for most of you guys. A lot of you know I own marketingsecrets.com. This podcast is called the Marketing Secrets Podcast, but right now I've taken most of my intellectual property and I moved it out of my own personal name, I moved it out of ClickFunnels, moved it away from everything, and I set up this umbrella brand called Marketing Secrets. If you look at that, that umbrella brand is the core thing that I do. So it's, I teach people marketing. And so underneath that big umbrella, there's a lot of stuff. There's the Dotcom Secrets book, the Expert Secrets book, the Traffic Secrets book. There's the High Ticket Secrets Training Course, there's the Course Secrets Course, there's... What else do I got? There's all the products, everything I teach. There's this podcast, there's a blog, which I'm not a very good blogger, but there's a blog in there. There's all these things, right? It's cool when you have an umbrella brand, because then all the things in your value ladder fit underneath this thing. And so my education business, the value ladder that's associated with that, it all fits underneath this Marketing Secrets brand. You know, ClickFunnels is different because it's its own brand. And so I'm breaking my own rules, by having two companies. I have my information business company, which is the Marketing Secrets one. Then I have the ClickFunnels software company, but they compliment each other obviously. We're bringing in people through the education company, they're going to software and vice versa, so they do compliment each other. But I just wanted you guys to think through this concept of an umbrella brand. Do you have one? It's cool because right now, there's so many cool new things coming out on the market. For example, Clubhouse came out, and for a long time I was like, "How do I play clubhouse? What do I do? How do I not do this? I've got to figure something out." But if I step back and look my umbrella brand, Marketing Secrets, like, "

This weekend, I had the chance to witness one of the best sales presentations of my life. Let me show you how it worked, and how you can model it for what you do. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey everybody, this is Russell Brunson. Welcome back to the marketing secrets podcast. Today, I want to talk about the secret to increasing the perceived value of whatever it is you're selling. And I'm going to tell you a story about how somebody did this to me this weekend and it was amazing. So, here we go. All right, so I'm going to give you some backstory. Some of you guys know that I'm mildly obsessed with books. Books are the coolest, seriously, come on now. And so my office I'm in now, is swelling with books. We have big bookshelves but there's no room left at all. And so, I decided to start a project. We're going to build a library, a huge library in the lot next to our office, so I can have more books. So I think my office right now has, I think we did the math, has like a little under 10,000 books are in there right now. And the new office will hold, or the new library, will hold up like 60,000 books, which is crazy. And I'm going to have different sections. Like one section that's going to be just about business. One on personal development, one on health, one on religion, just the different topics that I'm passionate about, right? And so, and in there I'll have all the books that matter on all those topics and it's going to be amazing. But then on top of that, I'm kind of a collector of old books, because old books are the coolest thing ever. And so, in section, like for the religion section for example, it'd be a big like white glass bulletproof case that has these old religious books in there. And then same thing with personal development. Like, I'm looking at this, The Laws of Success that Napoleon Hill wrote way back in the day, that's so cool. Anyway, that'd be out on display under these bulletproof glass and a bunch of the cool things. So anyway, there's kind of the frame where I'm at, right? And so anyway, there's this guy who messaged me this week and was like, "Hey, I'm one of the top..." Or, not the one of, "I'm the top rare Mormon book collectors in the world." And he's like, "I'm in Utah right now and I can come and show you some of things I have. And he started telling me all the stuff he has, I'm like, "Heck yeah dude, if you want to drive up here, I'll look at it." Not thinking that I'm going to purchase anything. So anyway, so the guy that drives up and he has these cases and brings them out and he's got all these old insanely cool, amazing books, right? Now, again, I can't tell you all the details because... Anyway, so some things don't make any logical sense, but I'll give you the basic gist. So, so you guys know, I actually bought a first edition book of Mormon back in the day, which is one of my prize possessions. And he had like five first additions. And my mine's like a good one, these are like insane. The highest quality in the world, right? And so when he brought him, I'm like, "I'm going to look at these things but I already have one, I don't need another one. There's no way I'm going to do it." Right? And he tells us ahead of time, he said, "I'm not the best sales person in the world, but as I show you these books, I'm just going to tell you the story behind each of them." And I'm like, "Okay." And so, one at a time, he pulls out the book and you see it. And I was like, "Oh cool, yeah, I have one like that." And then he starts telling you the story behind it. Like, "Let me tell you how I found this. This is where I got it. This is what it looks like. This is why it's so cool. This is..." Like, "Look at this, look at the inscription, look at the thing here, look at the thing..." And started showing you all the pieces about it. Where within like 10 minutes I'm like, "Oh my gosh, I want that so bad." And they shows the first book and he's like, "Here's the second book." And pulls it out and tells the story behind that and how he found it, and why it's so cool and the intricacies and why this one's different, and why it's so important, and why very few people have it and the scarcity of it. Right? The second book is the second edition printing of The Book of Mormon, and it was so cool. And he's like, "Just so you know, there's only 25 of these on planet earth right now that we know of. And this one is the best quality one." And shows that and I'm like, "That's so cool." But still in my head, I'm like, "I'm not here to buy anything." And then he shows the third one and the fourth one and the fifth one. Then he shows this other book and then just going through book after book, all these things. And as he did it, he didn't just like, "Oh, here's the book." Like, show it to me. He told me the story about each one. It was interesting, as he told the story, the story, as you guys know, if you've been follow

Yes, this is how I really feel… Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey, everybody. This is Russell Brunson. Welcome back to Marketing Secrets Podcast. Today, I've got a little mini rant for you. All right. So I'm in the middle of The One Funnel Away Challenge, and I am having a lot of fun with it. And it's funny because there's 5500 people that joined this one, which is the most we've ever had in a challenge. Which anytime you have a challenge, or that many people, there's always a little bit of crazy in there. I remember hearing Tim Ferriss talk about one time, he said that ... he's like, "When my following was small, everyone seemed normal, but now on my blog," I can't remember what, he's like "I got 10 million readers." He's like, "10 million people. That's the size of New York City." He's like, "There are a lot of crazy, insane people inside of New York City." So based on that, he's like, "People that are reading me," he's like, "there are lunatics. There are people are insane. There's probably murderers. There's like all these horrible people in there." And he's like, "When your audience is so big, there's always a bunch of crazies." And so, I was thinking about that as we start growing and there's people that come in and say funny things and just frustrating. So today, I saw one. And so, this is my little mini rant about it. The comment was basically like, "Russell, I signed up for One Funnel Way. Why do I keep getting emails about One Funnel Way. I'm super angry, and I'm not impatient. It makes me want to refund my money and blah, blah, blah. Quit spamming me with all your stuff." I was just like, all right, number one, do you know what spam is? The definition of spam is not you signing up for something and you getting emails about it. Spam means me stealing your email and sending you unsolicited mail. That is spamming. You getting messages in an auto responder is not. Number two, the reason why I do not pull you off this because it is actually strategic. It actually helps increase how much money we make. Everyone's got this, I don't know... This is the automation gurus. They had this thought in their head, like you don't want somebody just to email for a product they already bought in the past. If you do, blah, blah, blah. Or you don't want someone to see an ad for a product they already bought in the past. You got to make sure that nobody ever sees it. And so, they stress so much about pulling people out and making sure they don't see this thing, this and this. And the reality is the opposite is actually true. So drives me nuts about it. All the automation groups have this thought that yeah, you have to have perfect automations. That's what this guy was complaining about. Like, "If your system is so good. Why don't you pull me out? Because I already bought it." And there's a reason behind it. The reason is because if I did that, it would actually lower your likelihood of success. I learned this initially, actually from Matt Furey, back in the day, Matt Furey, he was promoting some course he had created. And he sent emails every single day for 30 days. And I was on a coaching call. And I heard somebody ask Matt, "Well, when people buy, do you pull them off the list, so they don't keep getting emails." He's like, "No, why would I do that?" "Because they already bought it, why should you keep sending emails?" He's like, "Because," he's like, "the first thing that happens when they buy something is they get what? Buyer remorse. And then, they may buy a product, and they never actually go through it." He's like, "You have to keep selling the person 100 times, even if they bought. You have to sell them on why they shouldn't feel bad about the thing they bought." Two days later, I'm like, "Oh man, that costs a hundred bucks, maybe I need that money." If they see another ad for it, they're like, "Oh yeah." It reconfirm their decision, gets rid of by remorse. And then someone's like, "Oh, I got the course, I haven't gone through yet." Well, if you never message them about it, they're going to forget about it. If I keep messaging them, you keep seeing the ads, it's like, "Oh yeah, I bought that thing. I should go back and do it. Oh yeah." It re-motivates you, re-inspires you, re-gets you excited about going and consuming the thing you already paid for. So by actually not pulling you off of every single list and every retargeting list and every email sequence, I'm actually doing you a favor. It gives you the ability for me to resell you, reconfirm you, get you more excited about the thing over and over and over and over and over again. If I stopped talking about Click Funnels, the moment you sign up for Click funnels, guess what would happen? You wouldn't use Click Funnels. You wouldn't be successful if you use Click Funnels. Like, "Oh, I guess this doesn't work because Russell's not talking about it anymore." I keep talking about

How to take the same framework, and turn it into an entire business. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody? Good morning. This is Russell Brunson. I want to welcome you back to The Marketing Secrets podcast. Right now, I'm working on the One Funnel Away Challenge and wanted to jump in and say, "Hey". Hey, so this morning, I'm working on day number two of the One Funnel Away Challenge. Some of you guys know for the last almost three years now, we've been running the One Funnel Away Challenge. We had over 70,000 people go through, which is crazy to me. That one challenge alone, it's $100 per ticket, it almost about to hit 2 Comma Club X, which is exciting. Anyway, I decided that I wanted to redo it and kind of update it. And I wanted to do it live. A lot of you guys know, I just did the five day lead challenge live and it was really fun. And now I want to transition to do the One Funnel Away live. So I started yesterday and did the first training and it was great, except for after I got done, we'd open it up for Q and A's. And there was like so many questions that, if I would have taught it a little differently, those questions wouldn't have been there. So I'm actually going in this morning early and I'm rerecording. I'm bringing my clothes I wore yesterday. I'm rerecording the last half of day one. And then we're going to kind of mush that together and fix that for everybody that way moving forward, because this is the only time it will be live. After that, it'll have to be replayed because I can't do the live challenge every day for the rest of my life. So we'll kind of clean up the video and that way they'll have it moving forward. And then I'm doing day number two and then every day basically I'm going live for the next, almost 30 days. I'm not doing live on the weekends, but four weeks. So 20 days in a room Monday through Friday and it's exciting. And it's kind of fun because every time I teach this stuff, it gets clearer in my head. And it's one of the reasons why I think it's so important for all of you guys and me to publish so much. Between podcasts and videos and audios and speaking and doing challenges. And the more you do it, the more your message gets refined and the better it gets. I've been doing this now almost 20 years. So God, that's weird to say. I've been doing this for a long, long, long time and I'm still cleaning my message up. Like today, I just had these little aha's. And anyway I just want to put that out there for you guys. You think you have said your stuff and taught your stuff a lot, you haven't yet. You're still just a very, very beginning of it. That's number one. Number two. One of my big aha's and little takeaways today that I had, not that it was new, but just a new way to kind of teach it that I thought was interesting. I want to share with you guys, I talk a lot about frameworks and how we all need to be developing our own frameworks. And we still have a ton of different frameworks. And frameworks are just basically a step-by-step process, which teach somebody. So let's say you've gotten results in the past. So let's say you figured out how to get six pack abs or how to climb a mountain or how to head throw someone in wrestling or you, you figured out a result. And so how do you do that result? Well, you stand there and you break down the step by step. Step, number one, you do this. Step two, you do this. Step three, and you have this framework for how to reverse engineer, the result that you just got. And so that framework is the thing that we're selling. And so when you have that framework, there's a lot of things you can do with it. And what I was kind of mapping out here in my notes is that you can take that framework and I think you could teach it to most people in three minutes. It's like, here's my framework for how I do a head throw or whatever. How to lose weight or how to do whatever. And that three minute version could be like a YouTube video or an ad. I'm going to teach my framework. And they show the framework and it's really cool. Like, "Oh, that's amazing. I understand the framework." But then there's the next tier of the framework. So let's say, it says three minutes. Let's say you're going to teach that same framework, nothing different, just teaching the same framework. And this time you're going to teach it in an hour. And so you are... You teach it in an hour. So you teach the framework in an hour. And now that framework though, you can sell or you can give away to the lead magnet or you could sell it. So in what we're doing for the One Funnel Away Challenge, this is going to be their $7 offer. And so they have this framework. They're selling for $7 and instead of teaching an hour long version of that framework. So if I'm teaching a head throw in an hour, that might be a little hard. But if I'm teaching... Let's say I'm teaching how to lose weight in an hour

What a year 2020 was! It was definitely a crazy, eventful year. Here is a replay of our most popular episode from all of 2020! If you haven’t heard it yet, tune in and see what all the fuss is about! If you have already listened to this episode, feel free to share it with a friend! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey, what’s up everybody? This is Russell Brunson, welcome back to Marketing Secrets podcast. Today I want to talk about shortcuts. Okay so, I don’t know, if you follow me on Instagram you’ve probably seen the pieces of it, but I’ve been slightly cracking over the last 5 or 6 weeks because the load has been heavy, like insanely heavy. In fact, 6 weeks ago I made a list of all the stuff I have to do and I was just like, ‘I don’t think this is possible.” And couple of nights I couldn’t sleep, I was up until like 4 or 5 in the morning because I couldn’t fall asleep because I stressed about it. Which then made it worse because the next day I couldn’t even function, I was tired and losing days and it was just like, ugh. Anyway, but I’m at the end. I’m at the last week. And in a week from now I’m going to be on vacation for like 2 weeks with my family and just unplug and (breathes deeply) catching a breath of fresh air. But it’s been heavy. And it’s interesting because yesterday, well, this weekend my sister came into town, which has been so much, her whole family. So it’s like, I hate, I don’t want to ever be the person who misses the party because of work. So I’m like, ‘I have to be part of the party.” So I’m doing all this stuff and making sure I’m not, that I’m there. And yesterday, my daughter, it’s not her birthday yet, but they all went to roaring springs, which is a big water park here, for her birthday. So I’m like, “I can’t miss that.” So I ended up waking up at like 5 in the morning and worked from 5 til noon, getting basically a whole full work day in. Then I took off, went with them to Roaring Springs until like 8 o’clock at night we got back. And then I worked from 8 until like 2:30 in the morning. So I worked like 2 shifts that day, plus the shift with the kids. So sleep is like, basically I’m like, ‘I gotta get rid of something, the only thing I can get rid of is sleep. I’m not getting rid of fun, I’m not getting rid of family, I’m not getting rid of projects. I’m going to pull out sleep and just get rid of it.” which you can’t do for too long. Anyway, now it’s Tuesday so I got Tuesday and Wednesday for me to go and getting all the new coaching modules that are going to be launching next week. I have to get those all done, then plus I have a 3 day event, which is a virtual event, which means I’m the only one there speaking. So I’ve got a dozen or so presentations or so that I’m working on there, needless to say it is a lot. The burden is heavy. But the good news is it’s almost the end. The end of this week I’m going to be able to unplug and just be like, (breathes). So what I want to talk about though, is shortcuts. Because in the process of this, as I’m moving forward as fast as I can to get all these things done, I have to look for shortcuts, because there’s no way to get everything done. It’s impossible. So you have to look for shortcuts. So one of the nice things that I like about this whole, I don’t know maybe it’s bad, but for me, I try to get everything, I don’t pre…..not that I don’t pre-plan, I just, it’s like, just in time production. Like, everything will get done just in time. It doesn’t get done early ever. It never has in my entire life. I never got homework done until the minute it was due. I never got projects done, because if it’s like, if I plan it too far in advance then I have all this time to think, and then , I don’t know, the greatness comes when you’re under pressure and stressed, and you start discovering these shortcuts. So yesterday, we got back from the water park, I’m sitting there, it’s like 8 o’clock, almost 8 o’clock at night, I’m about to start working on the modules again. I’m just like, “I’m not going to get this done in time.” And I’m thinking, “how can I shortcut this? How can I shorten this?” I’m looking for the shortcut right. And then it appeared. And the shortcut in this situation was, “Who’s products, who’s content, who’s courses could I license to shortcut what I’m doing?” And all the sudden I was like, “Oh my gosh.” There was this module I had to create and it probably would have, I mean realistically it would take about a week to create the whole thing. And it would have been good, but I don’t know if it could have been great. And I was like, “Oh my gosh, there’s someone in our community who creates something that’s great. Can I shortcut, I wonder if she’d be willing to let me license it?” So I called her up through Voxer, I’m like, “Hey, I need a quick favor. Would you be willing to license me your entire course?” and within about 15 minutes we figured out a dea

A glimpse behind the scenes of what’s happening inside of the five day lead challenge. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody. This is Russell Brunson. welcome back to a very late night edition of the Marketing Secrets podcast. Today I want to talk about the five day lead challenge, the new OFA and a whole bunch of other, really, really cool things. All right, everybody. So I hope you're watching what I'm doing, even if you don't buy my stuff. That's cool. I get it. But hopefully you're watching what I'm doing. I'm trying to give you guys an education in marketing every single day. I could really, really, really easily just be done. I don't need more money. I don't need more things. Business is running, sales are happening. I'm good. But I keep doing this for a couple reasons. Number one, I love this game. It's so much fun. Right? I'm addicted to it. I'm not going to lie. I can't stop. It's really, really fun. Number two, I feel like half of my role here at ClickFunnels, if not all my role is to do things that you guys can model and have success with in your business, right? And so I want to just talk to you guys about what I'm doing right now, so you can look at it and hopefully you can model it inside of your business. Okay? A lot of you guys know that man, two and a half, three years ago, we launched our first ever One Funnel Away challenge. And hopefully most of you guys have had a chance to go through it. We've had over 70,000 people go through it. If you haven't gone through yet, go to onefunnelaway.com and join it. In fact, now's the time to join it because starting Monday. So you guys are going to be getting this on a Wednesday I believe. On Monday is the new OFA. It's the first time I updated it in two and a half years. I'm doing it live for 30 days. So if you haven't done yet now is the time, okay? But we did that. We've run it. And it's been running for a long time and it's been amazing. It's helped people build funnels, it's helped people understand, ClickFunnels, our culture, our everything. And it's been awesome. We decided this year to go back and to redo it. And as I was brainstorming and planning out, I'm like, "The one problem with the One Funnel Away challenge is that somebody has to know what a funnel is to want to do the One Funnel Away challenge." I went to my mom, I'm like, "Hey, want to do the One Funnel Away challenge?" She'd be like, "What's a funnel?" Well, my mom would know because ClickFunnels. But most people will be like, "What are you even talking about? You sound crazy." Right? And yeah, the challenge has been very successful. So I started thinking, "Okay, how to take one step back to open up our net even wider?" If people in business don't know what a funnel is, what is universal? What is the thing that people know and they understand? And for me, the thing that people know and they understand is a lead. In fact, it's interesting. I don't know if you guys all remember when we started this game five and half, six years ago, seven years ago now, whatever it was. Our big competitor was a site. It was a company called Lead Pages. And I used to tease them and have fun with it because they created pages that in fact, it was a funny story. The very first marketing that we ever went to, the two sponsors were ClickFunnels and lead pages. And it was this little tiny hallway and they had their booth there and we had a booth right across. And then funny about this is Todd's wife, Ashley was... It was just basically me, Todd Dylan, a handful of people. And Todd's wife was at this event. And we made these big, huge signs that had a fun landing page, order form, thank you page, upsell, downsells, membership site. And just a really cool little like banner. And then on top it said, "Can your landing page software do this?" And so we're literally three feet away from their booth across this little tiny hall and they're like, "Landing page software." And then ours is, "Can your landing pages offer do that?" We had t-shirts that had it. It was awesome. Okay? And it's funny, because for me, when I first got in the game, I'm like, "Hey, people use lead pages to generate leads." And then they come to us because they've realized that then they need more just leads. They need a funnel. And it was funny because I had somebody one time asked me like, "Why do you hate Lead Pages so much?" I'm like, "I don't hate Lead Pages. Lead Pages is literally the best front end out there in the market for us. They're one step ahead, one step earlier in the conversation to a customer." I have to explain to you what a funnel is and all these sorts of things. And so you go one step backwards to a lead, it was like every business knows what a lead is. There's no company online in the world that offline, online that doesn't know what a lead is. And so Lead Pages did great because it was so simple. Like, "Wait, you need lead

Do you know why Marvel grew so big? It’s because of the way that Stan Lee did this… Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today, I want you to talk about a topic that's actually very, very important, and that topic is why Marvel is so much better than DC, and why that should actually matter to you. All right, all right, I know, some of you guys are freaking out right now. You're like, "No, there's no way, Marvel is not better than DC, Batman's the coolest," and you're going on and on. So I wanted to take step back because there's something we actually can all learn from this which I think is really, really important. It's funny, because I didn't know the whole Marvel, DC, the storyline a long time ago. In fact, it wasn't until I started listening to Business Wars, and Business Wars is a really cool podcast that they take two different companies and over five or six episodes tell the story of the war between these two businesses. And there's all sorts of really cool businesses in there, but one of them was DC versus Marvel. So I was like, "That's cool." So I started listening to it. And I didn't realize the time was just the story behind how those two companies came about. In fact, it's kind of fun, I had Dave Woodward at Funnel Hacking Live, I was like, "Dave, talk about this. I want to talk about DC versus Marvel, and the storytelling, and all those kind of things." He did a really cool presentation on that, actually dressed as Captain America, which was amazing. I feel bad, he was carrying a shield, and a mask, and everything while he was trying to give a presentation on stage. And I was like, "It's going to be hard to breathe up there." But he did an amazing job. But I want to share with you guys, because I think it's interesting, as I've, in the last recent months, binge watched all the Marvel movies once again, I started thinking more and more about it, but it's interesting if you look at the history of it, so DC came out first, they were like the big comic book company, right? If you look at comic books, there are always these people that had supernatural powers, right? Like Superman and things like that. Right? Where they were superheroes, extraterrestrials, or whatever, where they had these superpowers. And they always did good, because people are like, "That'd be cool if I could be a superhero too." Anyway, they did well. And Marvel was competing, and Marvel struggled for a long time. And then it wasn't until this one dude, who I think he was a janitor at the time, and he wanted to write comic books, anyway, I think, it's been a while since I listened to Business War episode, but basically what happened is, and some of the details might be fuzzy or incorrect, but basically he was leaving, he was going in to quit and he's like, "I'm quitting. I don't want to the janitor anymore." And they're like, "Well, why are you leaving?" He's like, "Because I want to write." And they're like, "Well, try to write something." And that was Stan Lee. And he went and he wrote, and I believe the first one he wrote was actually Captain America. And pitched that, they made it a thing, and it became amazing. Right? And then over the next however many decades, Stanley became Stan Lee, who was the man who's known for writing these amazing comic book characters, and storylines, and things like that. If you look at what the difference was between DC and Marvel, because in very short period of time Marvel ended up bypassing DC and became the brand, like the thing. And it's interesting, if you look at DC's characters, and this isn't universal, but at the beginning, DC's characters were all people who were supernatural, had no problems, could not have any issues, right? Like Superman, where it's just like, "Yeah. Yeah, well, he's got kryptonite, so he's got one weakness." But other than that, he's flawless. And it's hard to relate to someone like Superman, right? Eventually they brought in things like his family and things like that to try to make him more relatable, but he wasn't a relatable human. Where Stan Lee, for all the heroes that Stan created, there were people like Captain America, who's a normal person and then something happened and he became Captain America. Or Spider-man, Peter Parker was this normal kid and then this radioactive spider bit him, and he became something. So he was a normal human who then became a superhero, which for us average, normal humans who all want to become superheroes, that's something like, "Oh my gosh, I could become Spider-Man. I could become Ironman." Right? "I could become these characters." And if you notice all of the Marvel characters for the most part they were people, they were human beings with flaws and problems, but then they became superheroes. Whereas DC's were typically these super, you know, they're born

If you want to learn the secret to selling more of your products consistently, this is it… Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody. Good morning. This is Russell Brunson. Welcome to the Marketing Secrets Podcast. I'm driving to the office and it is raining outside. It's beautiful. But today I want to talk to you about something that I think so many of us entrepreneurs forget about. We get so excited about creating our product. We are so excited about actually building out our funnel and then miss this step. We do not miss it, but we don't do enough to keep sales consistently coming in. And that's what I want to talk to you guys about today. All right. Consistency in sales. This is the key, right? Everybody can launch a product and make a little bit of money. Everybody can put something out and get a sale every once in a while. How do you make consistent sales all the time? I remember when I was first just getting started in this game, there was this internet marketing forum back in the day called The Warrior Forum. And I was in there. I was a member. I was reading all the internet marketing guys posting, what they're talking about. And some guy posted something about, I can't remember what it was, but he posted something about his sales and how many sales per day he was making. And I remember I was just shocked. I was like, "Wait a minute, you make consistent sales every day?" I thought the whole internet marketing game was like, you create something and every once in a while someone buys it and you get some money to go play, you take your wife out on a date or something. It never crossed my mind there is a way to make consistency in sales. I still remember. I wonder if that post is still there from 18 years ago, whenever it was. But I remember posting, I was just like, "Wait, how do you get sales every single day?" That never crossed my mind as a thing, that that was a possibility. Because I think I looked at my business as a promotion, and I saw I was looking at launches as a launch. You launch it, and you make some money, then you got to create a new thing to launch. And I remember that was the first time it crossed my mind. And he didn't answer, and nobody answered. But I remember I was just like, "Oh, can you imagine what it'd be like to have sales coming in every single day? That'd be insane." And so, that's kind of the premise of what I'm talking about, because so many of you guys have a promotion or you've got something that sells every once in a while, but it's not like a business that's consistently generating cash, that you're consistently trying to grow. Right? And so, yesterday, actually last two days, we hired a really cool company called Chamber Media. And they are basically a contract we're doing, one big ad campaign per month with them for the next 12 months. So, what that means is I go into the studio, they write a script, they create a whole thing, and then we film it. And we filmed the video, and then while we filmed the video, we filmed anywhere from six to 10 retargeting ads at the same time. Right? And so, the last two days we actually did two of them. Well, the first one is like a Mission Impossible thing, because we're using it to sell one funnel away challenge. So, I was high waisted. How you say that word? I was in the air in a harness, flying around like, like Tom Cruise from Mission Impossible. And then, we filmed more stuff, it was so much fun. And then, yesterday was another one is kind of a first person shooter ad and... Anyway, so much fun. We did all things. And I remember at the end of it, they've got their behind the scenes video guy there filming behind the scenes and asking questions to people. And he asked me this question. He said, he's like, "Why do you guys spend so much money creating these funny ads? I just want to understand why you guys are doing this." And the second ad was for Expert Secrets, which is a book. And earlier today someone said, they're like, they've made a comment of like, "He signed a book that's free plus shipping. How was he able to spend this much money on an ad?" And so when the other guy asked me that question on camera, I was thinking for a minute. I said, "You know what? Most people, they spend so much time creating the product. Right? If we write in the book like, Expert Secrets alone was like an 18 month project, right? So it's like a year and a half of your life is dedicated to creating this thing. And then you go out and you create the funnel. And for me, that's like, I geek out for a long time. So, it's 30 days of me geeking out, deep diving Funnel Hacking a million people, writing the copy, doing the videos, all the stuff, the funnel. And then, there's the next phase, there's all different things that go into, right? And then we launch it. We make a whole bunch of book sales. And then for most people that's where it stops. And for me, it's

Late night rant. It’s time for the leaders to lead and to start actually making decisions. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey, what's up everybody. This is Russell Brunson, welcome back to the Marketing Secrets podcast. I'm here today on a little bit of a rant. All right, everyone, normally I do these episodes in the morning when I'm driving to the office, things like that. But tonight it's late ... Later, not super late yet, but just got home from wrestling practice with the kids. Anyway, just because of three or four things happened today, it's top of my mind. And so I probably won't give all the exact examples because I don't want to point people out, but I want to point the concept out, because it's something that I think you, as a leader, me as a leader, we need to become better at. And so I think the best way to pre-frame this ... Actually, I'm going to step back to the book, Atlas Shrugged. So hopefully you guys had a chance to listen to the Atlas Shrugged interview that Josh Forti and I did, I posted it here on the podcast. And hopefully for a lot of you guys it got you into the book and got you reading. That was my goal, if I can get you guys reading it, that's more important. But one of the themes that happens a lot throughout the book ... Dagny Taggart, who's the main character in the book, she basically ran the railroad. And there was all these people that worked for her, and all these people. And not just people who worked for her, but the whole society as a whole, and nobody wants to make a decision. Nobody wants to be the person who gets in trouble. They don't want to have their neck on the lines. The train would be stuck or something and they can't get it going. And she comes out and she's like, "Why isn't it moving?" And it's like, "Well, because no one's told us to." And, "Well, just do it." "I can't, because then I'm going to be held responsible, I don't want to get in trouble." And she's like, "Do your job. We need to get this thing moving." "I don't want to because I don't want to get in trouble." And then they'd be like, "Well, will you take responsibility if I have a go, if I ... " Whatever it is. She's like, "Yes, I'll take responsibility." She was willing to take responsibility, and then because of that the train would go. But it was her coming in and taking responsibility. And one of the themes throughout the book is that ... That's the big thing is that nobody wants to take responsibility. Nobody will do something because they want somebody else to like, "Oh, well who's responsible if this goes wrong?" And they want to point to somebody else. And so that's a big thing. I'm not going to get political, but right now we're in this weird thing, this whole COVID season, which is annoying for so many reasons. But one of the things, I'm one of the wrestling coaches and my kids are wrestling and trying to be part of that. And there's these decisions that they're supposed to be making be made. Whatever the decision is, I will follow it and respect it and whatever. But the problem is nobody wants to make decisions. That's the problem, because nobody wants to be held responsible if this happens or this happens or whatever happens. And so even school starting here in Idaho this year, at least in the county that we're in, it got passed three or four times. School started two weeks later than they're supposed to, because nobody wanted to make a decision. No one wanted to be on their clock, "I don't want to be willing to get in trouble. I don't want to be ... " So you keep pushing it, pushing it, pushing it. And now we're seeing the same thing with athletics. These meetings were just like, "Make a decision," but nobody wants to make decisions. You can just pass another date, another date, another person. Nobody wants to just be like, "I'm going to be the one who's going to take responsibility for this decision." We see it in our lives, we see it in government, we see it in school, we see it everywhere. And I just want to pass this to you guys. This is the leaders, this the entrepreneurs, this the people who are trying to be the ones standing up and helping and serving people. The reason why you are called to do those things, because you have to be the ones to make decisions. You have to decide, you have to be willing to take responsibility for a choice. And so many people are scared. In fact, I see it so many times, even people that I coach. And so this is for you who I coach, who you're listening to me, I'm telling you this, because this is a pattern you have to become better at. A lot of people will sign up for coaching and they sign up for you because they want ... If it's going to fail, they want to be able to blame someone else. Let's say you sign for my coaching program. And you're in it and you're like, "Okay, I'm going to do Russell says, I'm going to follow it." And I have people who all time, "Hey, revi

As you watch your Christmas movies and think about your relationship with God, I hope that this will give you something interesting to think about. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey everybody. This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. And actually we're like a couple of days before Christmas. Instead of "Hey", maybe I should say, "Ho, ho, ho, Merry Christmas." And welcome to the Marketing Secrets Podcast. All right, everybody, we are getting ready for the holidays. I hope you are as well. I know this year has been nuts for pretty much everybody. And so I hope that we are, like me, looking forward to a time where we get to stop thinking and stressing and just think about our families for a little bit. I'm looking forward to it, and hopefully you are as well. Anyway, I'm telling you a story happened last night. It was kind of interesting. So I was, we were going to, my wife was actually, we were with the kids, it was after church and we're kind of getting the kids settled in. And we had a Christmas program at church, which was really nice, but kind of the tone in the house, hasn't been Christmasy and my wife, Colette, was just like, we need to do something so it feels like Christmas in here. And so she went and put in The Polar Express, which, obviously we've seen that a million times. It was kind of fun as a family to sit and watch it. And it was interesting as I was watching this, the whole concept is believe, and it's talking about believing in Santa and things like that. And I'm not going to talk too much about that, but I think that obviously all the things that are happening in the Christmas holiday are symbolic, right? It's the symbolism of gifts. And Christmas is representing Christ and him coming and him bringing the ultimate gift of his life to us and how amazing it is. And then our job is to believe in him and believe in that gift to believe in these things. And again, I know that there are different faiths and denominations listening to this, and if you're not Christian, that's okay. This is, if you were telling me some of your beliefs and no matter what you had, I would respect that and listen, and it wouldn't be offensive to me. So hopefully it's not to you either, but as a Christian, as someone who believes in Christ, I think that Christmas is all symbolic, obviously of him and this gift he brought and our job is to believe in him and then having a belief that our belief actually leads into actions, right? Like if you do believe him, then what does that mean about you? How are you going to try to change your life? How do you become a better person? How are you going to try to live? And it's interesting, as I was thinking about that, I was thinking, Christmas is such a type and shadow of Christ. And I started thinking about just how many other things throughout life are types and shadows of that, right? For those who read the Old Testament, you have the story of Abraham and Isaac and how he had to sacrifice his son. Right. And that is the type and shadow of when our heavenly Father had to sacrifice his son Christ. And throughout the Bible and through other scriptures, like there's all these types and shadows where things are happening and it's foreshadowing events that are happening later in time. Right. And it's so interesting. And I think that, I feel like we have this consistent, I don't know how to explain this correctly. Hopefully I don't mess this up too bad, but throughout our lives, there's these patterns that repeat themselves for us to see and to notice. Right. And it's interesting because my goal is not to get sacrilegious with it. So hopefully I'm not, but it's interesting, you guys are here listening to this podcast because you're entrepreneurs and you're trying to figure out how to market your business and things like that. And so what's the correlation for us, right? And you think about that, in the movie, The Polar Express, these kids are getting on a train and the train's moving forward. And one of the lines of the end is your job is not to think of the train, try to decide if the train's real or not, your job is just to get on the train. Right? And they go through the whole process and talk about how important is to believe. And you've got to believe in this thing you can't see yet and there's kind of the guy in the top of the Polar Express, who's like the opposite. He's the naysayer. He's like, if you can't see it, you can't believe it. You know? And there's kind of the light and the dark and a pulling in both directions. Right? And so obviously there's the spiritual journey that that's symbolizing, right? This is life. We're on this train. We're going towards something... You believe, you don't believe, there's people holding you away and all those kinds of things as you were going to this destination. But I think about it with business, how similar it is too. We

Marley Jaxx recently asked me if I was to create one last piece of content to establish my legacy, what would it be? I hope you love it. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey, everybody. It's Russell Brunson. Welcome back to the Marketing Secrets Podcast. All right. I got a short one for you today, but it's one that I think you're going to love. Marley Jaxx had me speak at her live event and for my presentation, she did a QA, which was really fun. She asked a lot of really, really cool questions, but the very last question she asked me, I thought was really cool. The way I answered it was different than I think I would have in a normal situation, but for whatever reason, it came up. It's only, what, three and a half minutes long, but the question she asked me is, "If you were to create one last piece of content, one thing that your friends, your family, your followers, your legacy, that you could tell them, if you tell them anything, what would be the last piece of content you would create?" I gave her this response. I'm going to cue up the theme song. When we come back, you have a chance to hear my thoughts on what the last piece of content I would create would be if I was about to leave this earth. Marley Jaxx: Your one last piece of content, what would you want to share with people? Russell: That's a really cool question. I think I wish I would have understood this when I started my journey because I didn't at all. In fact, it wasn't until probably two or three years ago that I started realizing it, but just how tied our businesses are to an actual mission from God. I always thought those were separate. I'm like, "There's God, and faith, and bleat, whatever, and then there's our careers." In my mind, it was always these separate things. It wasn't until two or three years in the ClickFunnels where I had an amazing coach who sat me down and was just like, "Do you not understand how these things are related?" I'm like, "No, they're separate. God doesn't care about how much money you make. God doesn't care about my business or whatever." She's an amazing coach. She sat me down and was just like, "I want you to understand. Look at this thing. These things you're creating, that you're doing, that you're making, as cool as we all think you are, you're not that smart. These are coming. You're getting inspiration from God that's leading you on a way because you've been called to change people's lives. You've been called the serve a group of people and you're coming out and you're serving them. Then when they bump into you, and you give them the shift, then their life changes, and this person's life changes. This is literally a calling from God who's taking you to help shift other people's lives." I was like, "It never crossed my mind." She's like, "Why in the world do you think 20 years ago you got excited about business. Were you excited about any kind of learning?" I'm like, "No, I hated reading." "Why do you have the biggest library I know?" I'm like, "Because for some reason this thing excited me and it became this insatiable desire. I couldn't stop. I was going to events, speaking in front of no people because I loved it so much and all these things." She helped me understand how tight those things are together. I know some people don't believe in God and that's okay. You can believe in whatever you want, but conceptually, those things are tied together. I think if I could sit down with myself 20 years ago or sit down to any entrepreneur and help them sit down and say, "Look, this is the deal. You think you're starting a business right now, but it's not that. You've been called to serve a group of entrepreneurs," or group of people or a group. We all have stewardship over somebody. We've been called. While most people, they get the calling and they freak out. They walk away and don't do anything with it, which is devastating, but for those who are doing it, you have this calling and it's scary. You will never feel worthy. You're like, "I'm not ready. I'm not worthy. I got imposter syndrome." Marley: Right. Russell: "Who am I to help these people? I'm struggling as much as they are, worse in some situations." All those things, right? You don't feel worthy, but all you know is that, "I've been called and I got to figure this out because if I don't do that, that stewardship will be taken away from me and it will be given someone else. Hopefully, that person will, but this is my calling. I need to figure this out." You look at that lens. It's like, "Oh my gosh. I have stewardship of these people. I need to serve them. I got to figure it out." That's when you start looking at all of the stuff differently, right? The content you're creating, it's like as scary as it is for you, how awkward you feel, it doesn't matter. This is your calling. You were called to serve some people, so get that thing out there. Put it out there and your peo

We were lucky enough to have Nick Santonastasso come to my house and wrestle with me, and give my kids a private workshop. Listen in behind the scenes and hopefully it will change your life like it did ours. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. And Oh boy, do I have a treat for you guys today. So the guest for the podcast is my new friend and wrestling partner, Nick Santonastasso. And he's someone who I had a chance to... I've seen him online a whole bunch of times and a whole bunch of different places. And then he reached out to me out of the blue and said, "Hey, Russell, come out and interview for my podcast." And I knew that he wrestled, and I was like, "Dude. Yes." And I was excited. I'm like, "Yeah, I love your message. Love who you are. I love what you stand for." And he's like, "If you want I'll actually fly out to Boise." And at the time I was just sitting in my wrestling room, I knew he's a wrestler. And I was like, "Dude, how about this? You come out and then you can interview me for your podcast. And then I'll actually wrestle you in my wrestling room?" And he was like, "Yeah, that'd be amazing." And so we planned this whole thing out. And the week before Thanksgiving, he flew out here to Boise and I did an interview for his podcast. And then we came back to my wrestling room and wrestled. And obviously, my entire family wanted to meet him and to see him. If you haven't met Nick before, he has no legs and he only has one arm, and his story is amazing. And the fact that he was a wrestler is even cooler. And so me and him wrestled. And after we got into wrestling, we had so much fun, then everyone, my kids and my wife and my parents were there and everybody had a million questions for him. So I said, "How about this? Let's do a little mini seminar with my kids to be willing to." And he's like, "Sure." And so we pulled up the mats and the crash pads and the box jumps, and we had everybody sit on them, and then Nick had a chance to tell us some of the story and talk to the kids at a really cool level. And it was really fun. One of my kids was really nervous asking questions. He thought I was going to get mad at him. Anyway, it's fun. You have a chance to hear from kids, you ask him questions and hear Nick's story. And I hope that you love it. It was one of the highlights of my year, super special opportunity for me and for my family to have a chance to meet someone like Nick and to hear his story. And it's just a huge blessing that I think he gave me to be able to have him talk to my kids. And so I wanted to share this with you guys, because a lot of you guys have kids, a lot of you guys are kids and a lot of you guys have different situations. And I hope that some of the things that Nick shared with me and my family, it'll mean a lot to you as well. So with that said, we're going to cue the theme song. And we come back, you have a chance to sit in, into a private discussion with my kids and Nick as they talk about life, motivation about doing your best, a whole bunch of other cool things. So with that said, we'll cue the theme song. We'll be right back. Hey everyone, this is Russell Brunson. I'm here in our wrestling room right now with a bunch of my kids and cousins and friends, because we've got a special guest in town, in Boise today who I just got done wrestling, which was so much fun. And this is Nick. We had a great time. And thanks for coming and hanging out with us here in Boise and talking to all the kids. Nick Santonastasso: You got it. Russell: So kind of the game plan we want to do is I wanted my kids to get to know him and hear some of his stories and stuff for so many reasons. And so I'd love to begin with, if you want to tell them little about your story, about your life, growing up wrestling, and just some of the background. And then I got some cool questions about other stuff I want to talk about too. Nick: Yeah. Great. It's pretty open-ended when he said share your story. I got a long story. And so I'll give you a little context of why I was born like this. And yes, I was born like this. I didn't wrestle no sharks or anything. I see we got some laughs. I'm 24 years old. In 1996, my mom went in for a late ultrasound, and a ultrasound is where they see the baby inside the stomach. And they sat my parents down and said, "Something's really wrong." And they said, "From the looks of it, it doesn't look like your baby's limbs are being developed. It looks like he's missing his legs, his arm, and his face might be messed up." Clearly, my face isn't messed up. Right? And so what they did was they classified me with what they call Hanhart syndrome. And Hanhart syndrome is a super rare genetic disorder that either leaves the babies with undeveloped limbs or undeveloped organs. And so that means the babies are either born wi

After doing UPW Virtual, it was really interesting to notice Tony’s use of his frameworks. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey, what's up everybody. This is Russell Brunson. Welcome back to the Marketing Secrets podcast. So today I want to talk about a whole bunch of cool stuff. I want to talk about Tony Robbins, UPW frameworks, teaching, stories, the one chip challenge, and a whole bunch more. Hey everyone, I hope you guys are awesome. So I'm recording this as Tony Robbins is about to start day number two of Unleash the Power Within, and those who don't know the story about Unleash the Power Within, is Tony's big flagship event that I've been to twice by myself, Collette's been to it twice, and I was excited someday to take my kids to it, but we haven't been able to because of the coronavirus, so they're doing virtual and the live event, you have a chance to walk across fire, but at the virtual one, they don't obviously have the fire walk. So that's kind of sad, but we got to do breaking boards. So that's what's happening today. That's kind of where in the timeline of the world I'm at. But first I want to tell you guys about something horrible that I experienced. So some of the best marketing ever, but probably one the worst experiences of my life. One of my friends called me up, one of my trainers, and he said, "Hey, do you want to do the one chip challenge?" I'm like, "What's that?" He's like, "It's this chip that comes in a box that looks like a coffin, and it's the hottest chip in the world and you try to eat it." And I was like, "Heck yeah!" And so he bought them for me and for Dave and for our kids and for everyone. So they, actually the night before UPW, they all came over and we did the one chip challenge. And so you throw this chip in your mouth, you chew it up, and then you try to see how long you can not drink water for. So of the four people that did it, I wussed out the fastest. I was in less, I think it was a minute 30 when I was about to die and I had to get water, but it burned for the next, it burned bad for like 30 minutes. Dave made it for 10 minutes without taking any water. Jackson did it for the longest. He was a little over 10 minutes. Dallin, my son, he did it like three minutes. So I was by far the worst and it hurt so bad, but what was even worse, is not only did it hurt going in, after it was in my body, it hurt so bad for probably 45 minutes or so I was going to die, and then I went into the bathroom and I puked probably about 20 times, which was the greatest gift in the world. It felt so good to get it out of me. Anyway. So, but it was amazing marketing. Think about this. So one chip for eight bucks comes in a coffin. It's this big contest, this viral thing where everyone tries to do it. They post their pictures and their videos online and it's this horrible, horrible experience. And then on the backside of it, they sell their bags of chips, which are hot and not as hot as the crazy ones. So anyway, I had a chance to participate in that and it was horrible, but we survived it and the next day was UPW and I was so excited because when I first went you to UPW, my twins were probably three years old. I remember thinking someday when they're teenagers, I want to bring them to it and have them experience this because imagine how different your life would be if you experienced this up front. It's funny because in your head, you get this picture what it's going to look like, and your kid's going to be there taking notes and loving it, and the actual reality... So yesterday was a 15 hour day and I got to give it to them, they lasted for six hours. Six hours of them watching it and then you could tell, it was pretty tough and they were ready to be done. So they, we let them leave, and then they came back, we did the board break with them that night, which was really fun. And then I think today they're taking off. So, but they got some of it in, but it's just one of those things where in your head, you have this visualization of what it's going to look like and how amazing it's going to be and how excited. Anyway, one of those things I was a little frustrated last night because I'm just like, "Oh, I wanted my kids to experience this," and they kind of experienced a little bit of it, but anyway, maybe they're not old enough yet. Maybe, I don't know. It's hard. Being a parent is hard because you have these things in your mind that you want to do for your kids. You want them to experience. You want to help them, all these things. Like, "If I could, if someone had given me this and this and this, these tools ahead of time, I'd be so much more successful today," and it's tough when... I don't know. I'd probably have been the same way when I was their age. So anyway, someday maybe when they're 30, they're going to listen to this podcast episode, and be like, "Oh my dad actually did really care about me. He wasn'

Have you ever wondered why I’m always creating new offers and products when it would just be so much easier to sit back and relax? Enjoy this episode from the archives explaining why I keep throwing out so many hooks! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. I learned something really interesting about myself tonight and I wanted to share it with you guys. Hey everyone, I hope everything is going amazing for you guys. Friday, I did a training. So the training was for everybody who had gone to the 10x Growth Con event, Grant Cardone’s event. If you guys were there you saw at the event, I did a presentation and made 90 million, excuse me, not 90 million, that’d be cool, 3 million dollars in 90 minutes, setting all sorts of records and it was really, really cool. Then the next day I got up onstage and we did a bonus where if anyone signed up before I left, basically we were going to let them, I was going to do a workshop where I walked them through exactly what I did and how I did it and all that kind of stuff. So that workshop I actually did on Friday, which was really cool. I thought it was going to be about 3 hours long, I ended up going for 6 ½ hours. I don’t know, I just get excited and I can’t stop talking and sharing and it’s just a lot of fun. Hopefully you guys are okay if I over deliver. But it was cool. And then obviously, immediately afterwards I’m all excited to go and try to turn this into an offer and to sell it, and I bought 10xsecrets.com, and I’m like, “I’m going to put this in the offer, and this and this, and the training….” And my whole brain is going crazy with this whole process. And then part of me is like, why am I doing this? Why am I creating another offer, a new front end, another product? Maybe it’s because I have a problem, I got a funnel addiction, maybe a little of all those things, I don’t know. But what was interesting, I actually this weekend thought a lot about that. It’s fun, I love reading the Facebook comments of people in our groups and especially just hearing people’s success stories and stuff. And there’s this really interesting pattern this weekend for me, as I was just scrolling through stuff. So many people told me, “Oh for me Russell, it was when I read the Dotcom Secrets book, that’s when it clicked.” Or “Oh for me it was when I was at this event and you said this, and that’s when everything clicked.” And “For me it was when…” people are sharing what it was for them that made it all click for them, and when it clicked the business took off. And it made me start thinking, what were the pivotal parts in my journey where something clicked and it was like, transitional shift and shift and shift and shift. Twice this week I did trainings for the Two Comma Club X coaching program, where I shared something that had been shared other places, just had been shared differently and had different stories around it and stuff like that. And the same thing, people were like, “Oh that time it clicked. Now I understand where I’m going.” So you never know when, like when you’re sharing message which one’s going to click with which people. That’s why I keep telling my stories and my things over and over and over and over again, because you never know when it’s going to click for that person who’s there. Sometimes it’s repetitive for some people and sometimes it’s like the thing that makes it click. And I started thinking about this, I’m so excited to create this offer and then I was bummed about it because I was like, why am I doing this? The last thing in the world I really need right now is more money. I’m like, what is the reason? Why am I so excited about doing this? And then it kind of hit me, I think the reason why is that I know that, that training was the newest one I’d done. It was 6 ½ hours, I put my heart and soul into it because I wanted to over deliver. It was really cool actually. I actually went through and I taught the foundation of offer creating, because that’s the key to the webinar. Then I taught the Perfect Webinar, and then I went through the actual presentation from 10x and then I pushed play and watched and paused, “This is why I did that.” Push play, pause, “This is why I did this.” Just kind of went through the whole thing. It was interesting, I even found out a couple of new nuances to the Perfect Webinar that I didn’t ever realize until I was like pausing myself and I was like, “oh wow, I did that thing. I didn’t even realize that.” So I was sharing those things, talked about the price marinade, a whole bunch of cool things I’ve never really talked about before. But I was thinking about this, between our email lists and everything, there’s over a million entrepreneurs that follow me, right. And when I put something out, my job as a marketer is like, re-engage them, and then re-commit them, and hop

A really cool strategy to meet your Dream 100 and get their customers to flow into your funnels. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. I hope you guys are pumped and excited for today. Today, I'm going to bring you some charisma, some hacking, some excitement, and a whole bunch of fun stuff. All right, everybody. I wanted to funnel hack somebody today because what they're doing is really, really cool, and I think it would behoove you all to watch what she is doing. The person I'm talking about, her name is McCall Jones. The story, as I know it, and I probably don't know all the details, but she is related to Kathryn Jones, who is our resident design hacker who spoke at Funnel Hacking Live this year about design hacking. She was so excited that she was going to speak on stage. She invited her friends and her family to all come watch her crush it, and she did crush it. She did an amazing job. One of her... I think it's her sister-in-law, came not knowing anything about what in the world we do, and she sat there and watched Kathryn do her thing. Then she watched the entire event, and she was like, "This is amazing. I want to do something related to this." Now, McCall's background... Actually, I don't know all her background. I do know that she was on... What's that show? I keep thinking it's So You Think You Can Dance. That's not it. She's was on High School Musical, part two, I believe. I may quote that wrong. Maybe it's part one. I've never seen either of them, I'm not going to lie, but I think she was on High School Musical, part two. So, she's got an acting career and a bunch of stuff like that. But she's watching this, and she's like, "Oh my gosh. Kathryn's teaching design hacking. Russell's teaching funnel hacking. I could teach how to hack what I do," which is, she's, as an actress or actor... I don't know what they call themselves nowadays. I don't know what's politically correct, so I apologize to all the actors who I just offended with my unknowingness of how to say it right. But anyway, she was like, "I can teach people how to hack charisma. How is Russell able to get on stage, and what is he doing and why is he doing it?" and all that sorts of stuff. So, she decided that she was going to become the person who is going to teach people who want to become speakers or authors or selling from stage or do webinars or Facebook Lives how to actually get charisma, because a lot of people don't have that, right? They come on like, "Hi. I'm Russell," and they're all nervous, like I was 15 years ago, right? It's scary at first. So, she's like, "I'm going to teach a framework for how people can do charisma hacking." So, that began her journey. She said, "This is my thing. This is the spot in the market that I'm going to claim. I'm going to teach people this process. I'm going to call it charisma hacking, and this is my thing." Right? First off, everything so far what she's done is awesome, right? Same thing for you, right? You should be in your marketplace looking around like, "Where's the gap? Where are people not talking about? What can I do that can be unique? What is something that my gifts bring to the market that's going to be different than anybody else?" For her, because of her acting career and her understanding of these things, she thought, "This is the segment of the market I can carve out that can become my own, where I can become the category king in it." So, that's the first lesson. Second lesson. Then she went out there and she created a framework and she started a coaching program. She started training people how to do it. I'm sure she did a lot of it for free. She started going into Kathryn's groups and teaching this concept called charisma hacking, where she was testing out her process and testing things out. She came in to mine. I had her do a training for our Two Comma Club X members, because so many of I'm teaching them to publish, and they're scared to death to publish. I'm like, "Hey, McCall. Can you do a training for my people, teaching them the basics of charisma hacking and looking around and finding people who are successful and modeling them?" So, she made an amazing video for our members. So then, now, all Kathryn's members, they're my members, and other people are learning from her. She's going out there working for free, right, getting her content out there, plugging it strategically into people's coaching programs, where she has a chance to, first off, practice her material, practice her framework, essentially learning it better, and basically did all that stuff for free for everybody, right? Now, she's learning it. Now, from there, she's able to go and she's created a whole value ladder, right? She's got a core. She's got live one-on-one trainings. She's got things where she can help you, and she has a business

Welcome to the final segment of this special interview! In this episode you get to hear Russell answer all these interesting questions: Who do you look up to? What is Tony Robbins like? How do you “deal” when things get heavy? What do you sacrifice for success? Is there closure as an entrepreneur? What do you want to be known or remembered for? Russell and Josh chat about all this and much more in the exciting conclusion to this “Atlas Shrugged” interview series. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up, everybody? This is Russell Brunson, and I want to welcome you, first off, to the Marketing Secrets podcast; and, second off, to the last part of our five-part Atlas Shrugged interview series. The exciting conclusion. At this time, we'd been going for three-plus hours. I was really, really tired. If I sound like I am kind of out of it, it's because I was probably a little bit out of it. We started the interview at 8:00 or 9:00 at night, so this is probably midnight or so. The night before, I had slept three hours. Or, two nights before, it was three-and-a-half... Three hours and 12 minutes. I remember. I wear an aura ring, so I track my sleep cycle. So, the night before, I slept three hours and 12 minutes. The night before this was, like, five hours. So I was tired. I was worn out. But I still had a lot of fun with it. I think Josh is a great interviewer. And I think that we had a lot of fun talking about all this stuff. So, with that said, you guys, hope you enjoyed this interview series. And, when we come back from the theme song, you have a chance to jump right into the exciting conclusion. Part five of the Atlas Shrugged interview. Josh Forti: So, one of the things you talk about in... Well, actually, expert secrets. But I think they mention it... She kind of mentions it in this book, too... is creating belief by looking up to somebody. And, if you can't see it, if nobody else has done it, then it's hard for people to kind of imagine it and ingrain it. Like, for me, I look up at... I'm like, "Who do I want to be like? What business do I want?" I'm like, "Okay, cool." Like you and your books, I want to be like that type of bit here. And then Katie Richards is another one. Being a powerful person, just in general. Okay, like, these are the people that I look up to, and I'm like, "Okay. That's what I'm going towards." So, for you, who are those people? Like, in your life. That you look up to, and you're like, "Okay, that's it." Because I feel like, the higher you get... And, I mean, you're not all the way up the ladder, right? There's still plenty more. But you're way above where the average person is going to get to. The average person has a lot of people they can look up to. You, there's a lot less options, I feel like. Who are those people that you look up to and go, "Okay, that's who I'm trying to be more like," or, "That's where I learned my lessons from." Russell Brunson: Yeah. There's different parts of my life for different people, too. You know? Josh: Yeah. Russell: I look at the business side, I know the companies I aspire to be like. Salesforce, Shopify, HubSpot. Those are companies that are just like the next tier, but from where we are. That they've crossed the chasm, where we're still trying to figure out how to... That next tier. Right? Josh: Yeah. Russell: I think watching them has been... That's when we said we'd go to DreamForce two years in a row, just because I wanted to... And I talked about it, actually, on my podcast. Because when I was out there, it was like... And you need to see it to understand it. Because I remember, when I was wrestling, my dad, my freshman year, took us to the... I had just started wrestling. He took us to the state tournament. I saw this guy on my team win state. And I was like, "That's what I want." Exactly what it was. That'd be my goal. And you see it to do it. So I think for me, those are kind of the businesses that I look up to. People, I mean, Tony... From an influence... Like, people speaking, Tony still, to me, is like... Who's bigger than him, right? Josh: Right, right. Russell: Or better. And the fact I've had a chance to build a friendship with him is really cool, because it's been interesting to see him not on stage. You know what I mean? Like, everyone has a chance to see him on stage, and he's the best in the world on there. But then you see him offstage, and see who he really is. And it's just cool to see that, I don't know, someone who's been doing this for that long, consistently, who still cares, who's still doing this. He doesn't need money, but he still is doing events almost every day of the year, because he wants that. So I think that- Josh: He can stop. Russell: Yeah. And I get it. I have so much respect for that. So I think that's a big thing. Yeah. Just, different areas of life, there's different people. But- Josh: What's it like- Russell: I've tried ha

Welcome back to the 4th part of this interview series. We are getting near the end and the topics keep getting more interesting. In this episode you hear them talk about the influence their parents had on their lives in business. If they feel misunderstood as entrepreneurs and how their ability to communicate might be able to change that. Russell explains how he realizes that Clickfunnels is a team effort and that’s what help him stay so grounded. Then they discuss what each liked most about the Atlas Shrugged book and what character they each associate with most. So tune into part 4 of this exciting interview! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody, this is Russell. Welcome back to the Marketing Secrets podcast. All right. I hope you guys have enjoyed the first three. We are moving into the fourth episode of our interview. My interview with Josh Forti talking about Atlas Shrugged. Again, during this series, we've been talking about religion and politics and all the things you're not supposed to talk about, but we've done it all through the lens of Atlas Shrugged, which I hope you've enjoyed and had a lot of fun with it. Hopefully it's made you want to go and actually read the Atlas Shrugged book, which I think would be really, really cool. With that said, I’m going to queue up the theme song. When we come back, you have a chance to start listening to part four of my interview with Josh Forti. Josh Forti: So, what did your parents do right for you? One of the things that I try to say, I try to say it a lot but I don't even say it enough. My parents have played a absolutely tremendous... I owe so much of who I am today to my parents indirectly in a lot of ways. My parents didn't teach me about money or things like that. That wasn't their gift, but the principles of hard work and family values, biting your tongue, even though it doesn't seem like I bite my tongue. Oh my gosh. Every day, right? Russell Brunson: It could be worse guys. Josh: Right. It could be way worse. Some people would love that, but you know, deescalating situations and having those... I owe so much of who I am to those. Yeah, they messed up in a lot of ways like you said, but what were some of the things that your parents did right? What are the things that you remember from your parents? Russell: Yeah. I love my parents. I was very blessed with my parents, for sure. I don't think my dad was super engaged when we were younger just because he was in the phase where, like trying to figure things out and make money. It was different back then. Josh: Is he an entrepreneur? Russell: Yeah. He also had a job, but he did side business so he was always trying to figure things out. I saw him doing these things. I saw the job he didn't love and then I saw him doing stuff he did love and I watched him work really hard. Then when I started wrestling, I saw my dad... That became the thing that me and him connected with which meant the world to me and it was so important to him. What's cool was that my dad showed up to every wrestling practice. He came to every single match. His day job was State Farm insurance, he built up his book of business where by the time I was wrestling, he was able to take off as much as he wanted. It ran itself and he was making money and had residual income. I remember my dad was the only one, as soon as wrestling practice got done, my dad would walk in and we would do practice afterwards. Never missed a match. He was always there. I remember just thinking, I want to make sure I have a business or something like my dad was for me. That was so important to me. Like I said, he wasn't super around when we were younger and I think he struggled because of the younger kids, which I understand. That phase in my life, he was there and my best friend and it was just, it was awesome. I love that and I've been trying to have my kids now. Especially at times where maybe I wasn't as good of a dad, I was too busy. I'm trying to connect more. That was my dad for sure. Then my mom, for me she was just... I wouldn't say I'm a people pleaser but I'm very much an achiever. I think when I started wrestling and I saw my dad got closer to me and then I got a win and I saw him get excited, I wanted to win because I wanted to impress my dad. To this day, I think I still have that. Part of the reason I'm in this business and I'm doing stuff is I love when my dad sees it. There's something, I love impressing him. To this day I love that win. With my mom, she loved me even when I didn't win. that was something that was so foreign to me. I remember I'd be cutting away for wrestling, I hadn't eaten for three days. I'd be so tired, so miserable. She'd come down and sneak in my room, bringing me food. I'm like, "Mom, I can't eat. I'm not going to make weight." She's like, "Why don't you just quit then? You don't need to do this." She was the opposite of my dad. S

Welcome back to part 3 of this special episode series. Today Russell and Josh try to answer the question, “does everybody need to be an entrepreneur?” They also talk about celebrating other people’s success and how having kids has changed the way they work. So listen in and enjoy part 3 of this very special interview. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back to Marketing Secrets podcast. We're about to start the third part of our five-part Atlas Shrugged interview series. I hope you guys enjoyed part one and part two. I'm sure there are things that you agreed with, I'm sure there are things you disagreed with, that's okay. This whole thing is not about me trying to force anything on you, it's more just to get us all thinking and open the conversations and help us look at things from both sides. With that said, we're going to move now into the third part of the interview series. Again, we broke down our three and a half hour interview into five podcasts episodes. I know these are long, but I hope you're enjoying them. And hopefully it's just getting the wheels spinning. Hopefully, you're enjoying it. And I really hope that it gives you the desire to go and read the Atlas Shrugged book and kind of see some of these principles through that lens. So, with that said, we'll queue up the theme song. When we get back, you'll have a chance to listen to part three of my interview with Josh Forti. Josh Forti: Okay. I want to circle back to one quick thing and then we can move on. Russell Brunson: Okay. Josh: So the question I was trying to ask was, when you were like, "Hey, there's the technician or there's the plumber, there's this, or there's that or then there's the person that comes in and makes it rain." There's only a few people in an organization that like, make it rain, right? Like you in ClickFunnels, you make it rain. You're the one that brings it in and, I'm sure there's other people to a certain extent, but you are that person. And you probably have what, 100, 200 people on the support team? That don't actually make the company any money, but they do play a critical role in the sense that the company couldn't function without them. And so, to those people there, how does somebody who... Two-part question. One, can you live your best life in a position like that? Can you be most alive and fulfilled and live a great life, doing something average like that? Number two, does that person need to go learn how to make it rain? Does everybody need to be an entrepreneur? Does everybody need to be... Like, you are so fascinating, you got this whole community of funnel hackers and like, "We're going to go out and choose a world. We think differently. We do it differently. We got all this stuff." Would it be good if the whole world thought that way? Or do we need people that don't think that way? Russell: There was a time in life where I thought everyone should think that way. I don't think so now. I have family members who love what they do and they're obsessed with the art, like the art is what they do. Some people... I've had good masseuses and bad masseuses. Some masseuses, that is their art, you can tell, you're just like, "Oh, my gosh. They're the best at their craft." And I think that's okay, I think if it brings fulfillment, that's more important. But people aren't fulfilled, that's the second question. If you're not fulfilled then why, you know? And I think one of the most powerful things, Myron Golden taught this at Funnel Hacking live, and he taught it at two comma club a couple times, he has a thing called the four levels of value. It's so fascinating because… Josh: Such a good one. Russell: Yeah, it's so good. The first level of value, for those who haven't heard this before, is it just talks about I'm going to not do it justice, Martin's the man. One of the greatest speakers of all- Josh: Tell YouTube. Actually I don't even know, if it's on YouTube. Russell: It's on my... Anyway, yes. So bottom level is, people work their hands, right? And this is the hardest work. Like, the person that's actually building the building. Or typing, you're doing support, or whatever the thing is, they're working with their hands. That's the lowest level of value, right? Like the most you make when you're, when you work with your hands is maybe 50, 60, $70,000 a year, but you're tapped out, you can't get higher than that. Now, if that's your calling and you're good at, and you love it, go all in. Become the best in the world at that thing, and that's totally cool. But you cap out on salary, you can't make more money at a certain point. Because that's the value of that tier value. The next tier value, if you move up one tier, is management. Somebody who can manage all of the workers. And there's people... One of the big mistakes we made inside of ClickFunnels, we took the people inside of our t

Welcome to part 2 of the 5 part Atlas Shrugged interview! On today’s segment you’ll get to hear Russell and Josh discuss being a producer and how important it is to continually create content. They talk about being a good steward over the ideas that God gives you, and how you should be preparing for even bigger and better ideas. And finally, they explain how “motion is the key”. So enjoy part two of this fun interview and don’t forget to go to tshirtsmackdown.com for your Atlas Shrugged swag! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody, welcome back to the Marketing Secrets podcast. All right, my first question for you, is how'd you like the first part of the interview with me and Josh of Atlas Shrugged? I hope you enjoyed it. Today, I'm going to give you guys part two of a five-part interview series. We will pick up after the intro song, we'll pick up where we left off. We'll keep diving into these topics, these concepts. Again, throughout this interview, we talk about religion, we talk about politics, and we talk about all these things through the lens of the Atlas Shrugged book. So with that said, we'll cue up the theme song, we'll come back, we'll go into part two of my interview with Josh Forti about Atlas Shrugged. Josh Forti: Because what I'm trying to figure out, this is open discussion here... I am a pretty motivated, driven person. I never would've described what I was doing as greedy. Russell Brunson: Would you have thought that when you were an athlete, or thought when you were a kid- Josh: Yeah. Russell: ...no. But what is it? Josh: Well, yeah. And that's why I asked you the question. Because I don't know the answer myself. Russell: I feel the same way, because I never... it wasn't until I was reading the book, The Utopia of Greed- Josh: Yeah, yeah. Russell: ...and all of a sudden, I started thinking, all these things we're doing... we call them growth, we call them whatever, which is awesome, but it is... it's a greedy time in your life, right? Josh: Yeah. I wonder what the actual definition of greed is. Russell: Yeah. Josh: I'm going to look this up. We'll see. Definition of greed. Russell: It has a def-... negative connotation in our world today. Josh: Intense and selfish desire for something, especially money, power or food. Russell: Or food. Josh: Well- Russell: There you go. Josh: All right. Money, power or food. Russell: For me, thinking about the lens of wrestling, when I was wrestling, I had a selfish desire for, I wanted to be a state champ, I wanted to be an all-American, I wanted to be a national champ- Josh: But why? Why? Russell: Because I wanted my hand-raising. That was all I thought about, all I dreamt about. I couldn't... I'm a very obsessive person, that's why I don't gamble. Because I was like, I put a quarter in and I win, I'm broke. It doesn't matter how much I started with, it’s gone. And I know that about myself. So when I started wrestling, and I got my hand raised the first time, I was like, that feels good, I want to feel that every day for the rest of my life. And I just went, blinders on, and that's all I did, that was my... and I mean, I wouldn't have thought of it as greedy, but by definition, it's like, you need to focus on these things about yourself. Now I'm in the phase of my life where I'm coaching wrestling, coaching my kids and stuff like that, and it's different, because there's nothing in it for you, except for seeing their hand-raising and that light in their eyes go off, and it's just like, that felt way better than my own. But you don't know that until you're in that phase. Josh: Yeah. Did having kids change that for you at all? Did it help solidify or give you a different perspective on that shift from greedy to- Russell: I think... maybe not so much solidify as much as I'm experiencing that in multiple parts of my life, not just the business part. Josh: Mm-hmm (affirmative). Russell: A lot in part, you think about our success stories and our business are our children, the children of ClickFunnels, whatever you want to say, they're the people that have come off it. So I think I'm experiencing it now with them, and it's been interesting and fun and... yeah. Josh: How long did it take you to finish the book? Russell: I think about two months. Josh: Oh, wow. Russell: You read it way faster than I did. Josh: Well, it's one of those things... it's funny because my mom was like, have you even read the book? I'm like, what do you mean, you made me read in high school. And I went back and I was like, oh, I didn't actually read... I knew the book, so I assumed I had read it. And then I realized it was 1200 pages and I was like, I don't remember reading a 1200-page book. I feel like I would've remembered that- Russell: I got to do it right now, because Russell's going to be talking about. Josh: Right. And that's exactly what happened. So it was like, oh, we want to do thi

Welcome to the first episode in a special 5 part series. Over the course of these next 5 episodes, you’ll get to hear an interview between Russell Brunson and Josh Forti about the book “Atlas Shrugged” by Ayn Rand. But this interview is much more than just them talking about the book, they are actually discussing business, religion, and politics (a subject Russell doesn’t talk about often) as they pertain to the concepts in the book. In this first section, you’ll get to hear the introduction and the basis for how the entire conversation will flow. The first main topic of the book, and the main concept for this episode is greed. Is it bad? Can it be good? Are we born with it? Can we change? So listen in to part one of this unique interview and start reading “Atlas Shrugged” (just read it, the movies aren’t great), so you can be ready for part 2! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. And right now, I have a treat for you. Over the next five episodes, I'm going to be taking you in behind the scenes of an interview that I did with Josh Forti about the book, Atlas Shrugged. And some of you guys have read Atlas Shrugged, some of you haven't. Some of you know the premise, some of you don't. And I want to preface this by saying I do not believe in everything taught in the Atlas Shrugged book. I love a lot of it. It talks about producers versus consumers, the looters and the takers versus those in society who are the creators. Right? And there's a lot of things I strongly align with. There's also things that I don't strongly align with. And so I love the book, one of my favorites I've ever read. And so that's the first thing. Number two is, as I finished the book, I remember Josh Forti, who's one of our funnel hackers, he wanted to do the interview with me and I was just like, "I don't have time for interviews." And we're getting closer and closer to the election, we talked on Facebook. We were posting some comments and I was like, "You know what? The interview that I would actually love to do would be about Atlas Shrugged, looking at the whole political thing as it's happening right now and the elections and everything, through the lens of Atlas Shrugged. That'd actually be fascinating for me," because I don't typically, as you know, talk about politics. Right? I do talk about religion, but I don't talk about politics. That's not something I typically go into, but I thought it'd be interesting to look at politics from the lens of Atlas Shrugged. And so in this interview series, it's a lot of fun. We talk about producers versus consumers. We talk about the left and the right. We talk about some political things. Now Josh, just so you know ahead of time, he's very pro-Trump, very much on that side of the discussions during this interview. And this interview, just so you know, took place before the elections. As of right now, I'm still not sure who won. You guys probably will know by the time you're listening to this, but as of when I'm recording this, we don't know, but he definitely leans on the Trump side. I don't really share much of my political beliefs, but you'll get kind of what I believe and why I believe it through the lens of Atlas Shrugged over this interview series. So I hope you enjoy it. It was a lot of fun to do, a lot of great feedback and comments. And again, we talk about stuff I don't typically talk about ever. So this may be a one-time shot to hear inside my mind when it comes to politics, religion, and all through the lens of Atlas Shrugged, the book. So with that said, I want to introduce you guys to the first part of this five-part interview series with me and Josh Forti, talking about Atlas Shrugged. Russell Brunson: Are we live? Josh Forti: We are live. Russell: What's up, everybody? Josh: Oh, my word, with the incredibly ... I don't know if long-waited. It hasn't really been that long. Two months ago. So much expected podcast with Mr. Russell Brunson, himself. How are you doing, dude? Russell: I'm doing amazing, man. Thanks for flying all the way to Boise just for this conversation. Josh: Yeah, absolutely. Dude, this is probably the conversation I'm looking forward to most, certainly in my life thus far, when it comes to business and philosophy and everything like that. Russell: No pressure at all. Josh: Well, it's funny. Your wife said, "Oh, thanks so much for coming out." I was like, "Yeah, it's certainly ... Yeah, because it's inconvenience to me to fly all the way out here." I will say, this is my first ever in-person interview like this. Russell: Oh, really? Josh: Yeah. Russell: We got the microphones set up. Josh: I know. We have- Russell: He’s a professional. I've never done this before. Josh: Literally, we have a soundboard down here. We've got Russell's mic. Can you guys hear us all right? By the way, guys, for all

It has been a few years since this episode was first released, but I still feel that the message is important today. Enjoy this special episode from the archive! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey what’s up everybody, this is Russell Brunson. Welcome to Marketing Secrets. I mentioned a little while ago how I hired a new coach, and it’s been really, really good. He’s one of the main guys over at The One Thing, his name is Jeff. It’s interesting because I read The One Thing book a while ago and I remember, I think when I read it I didn’t like it. I think at the time we had just launched 12 companies in a year. And I was bitter against it, but everyone kept recommending it to me. That book and the Essentials came out at similar times and everyone was like, “you gotta read them.” So I read them both and I was just like, “They want me to focus on one thing. I hate that idea.” So I kind of didn’t like the books. And fast forward to last week, I just kind of got back into it in the last week. I went and listened to a bunch of podcasts from The One Thing, I started re-reading the book, I got the main dude coaching me Monday mornings and it’s really, really cool. What’s interesting is, since he started coaching me, I’ve had this big epiphany, big aha, big realization inside, and then as I’ve been coaching the inner circle the last two days, I’m watching the people who are leveling up really, really quickly and there’s a consistent theme behind all the people who are growing fast versus who…..everyone’s growing, but the ones who are really quick. It’s interesting thing, it’s funny, the thing that I got in my coaching session was, it came back to Steven R. Covey, 7 Habits of Highly Effective People, which I read back in high school. It was start with the end in mind. It’s been interesting, as I’ve been going through the coaching stuff. Man the first, it feels like it’s been like a month because I move pretty quick on stuff. But the first exercise he had me do was figure out, what is your someday goal? Where do you want to be someday? So it’s not like 5 years from now, or 10 years, like in the future, where is it you really want to go? It’s been interesting as I’ve kind of done this exercise, I can walk you guys through what it is, but it’s morphed, 3 or 4 times to radically different things and I one of the big aha’s I realized when I went through this exercise is that literally my someday goal, I achieved it like 18 months ago. So the last 18 months I’ve been wandering without really a focus or a goal other than just more, which is interesting. So he’s had me keep focusing, what’s your someday goal? Begin with the end in mind. What are we trying to get to? So I figured out initially, here’s my someday goal, and someday goal can be about your business, you personally, your relationships, your spirituality, whatever you’re trying to figure out for yourself. Then he came back and said, “Okay, what do you have to had accomplished within 5 years to keep you on track for your someday goal?” So I was like, “Okay well, to have that I need to have this in place, these things need to be in place in the next 5 years.” And he came back and said, “Okay, what do you need within a year to be able to hit your 5 year goal? And what do you need by the end of this year to hit your one year goal? And what do you need by the end of this week to hit your yearend goal? Or your month goal?” So as you do this it’s interesting because you start getting more and more clear on all the steps. It was funny because it was like, as I did that, as I identified, had the end in mind, I started going back forward and I got to the things I needed to do. I looked at my to-do list and none of the things on my to-do list actually got me any closer to my someday goal. All the sudden I realized that I’m doing all these to-do’s that are good, they make me feel good, I check off the box, but none of them are actually moving me towards what I’m really wanting. I was like, well what’s the one thing I need to do today that’s going to help me hit my goal for the end of this week, which will hit my goal for the end of the month, blah blah, blah, all the way to the thing. And as I started asking those questions it blew my mind what the one thing was that I needed to focus on. It was not by any stretch what I thought it was going to be, what I assumed was the most important thing. And after this exercise he wanted me to come back and refine it and change things. So I kept getting….my someday goal changed three or four times and I started realizing as I was looking at that, it took me a while to figure it out. In fact, I still don’t know if I have it completely figured out. But the message I want to share with you guys is just that. Beginning with the end in mind. Again, the inner circle members having the most success is because they have a very clear end in mind. What is it they are

I got a text message from my buddy, who reminded me how easy it is to change our circumstances if we really want to. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today I want to talk about change. Hey everyone, so I'm actually right now in Atlanta, Georgia, or a suburb nearby, hanging out with my co-founder. My favorite people on this planet, Todd Dickerson, who's the genius who built ClickFunnels. And right now we are in a secret retreat away from everybody planning the future of ClickFunnels. And it is good. It is bright. It is exciting. But anyway, we're at his Lake house and looking over the Lake and just hanging out this morning. We had elections a couple of days ago. At the time I'm recording this still chaos, no one knows who's going to win. And I'm not going to talk about that because I don't really want to put brainpower into something I can't control. So I want to focus on things I can control, which is looking at my company, what can I do? How can I make things better? And how can I serve at a higher level? So that's what we've been focusing on. And from those questions come really good conversations. But I actually had something, a text message I got from my buddies, which was really cool. So the way I met this guy, he's actually a jiu jitsu black belt. He lives here in Boise. And I don't know if I told you this story before, but I'm a wrestler. I grew up as a wrestler. I was a good wrestler, was a state champion, I took second place in the country in high school. Started ranking top 10 in college. And I was a good wrestler. And I remember, I always assumed, because I was a good wrestler I could beat almost anyone in fight. Right? So then fast forward, one day I'm on an airplane and flying home. And one of my old wrestling buddies is on the plane. I hadn't seen him in like 10 years. And he was like, "Dude, you should come do jiu jitsu." And he's actually a really big jiu-jitsu fighter now, which is cool, but he was like "You should come to jiu jitsu." I'm like, "I don't know jiu jitsu." He's like, "Dude, it's like wrestling for old fat guys." And I was like, "Sweet. I'm in." And he says "There's a tournament this Friday, you should come to it." So I go to this tournament. The night before, literally we went to a wrestling room we had access to, one of my buddies who I talked into going to the tournament with me, he watched a couple of YouTube videos about how to wrestle cheat or fight jiu jitsu and he tried to teach me a couple of things. The next day we showed up and we were not jiu jitsu fighters, right? So I show up to this tournament and I go out there, and I put my little gi on, and I don't know what I'm doing. And all I know, they taught me is "Hey, if you just take it like wrestling, and if you put your knee on their belly, you get four points." And I was like "Four points? That's so easy." So I just go out there and I was like, boom, double A, the guy I slam him on the ground, put money on his belly and get four points. I'm like, "This is amazing." And I let them go, do it again. And I do it three or four times. I'm just destroying this guy. And all of a sudden he reaches up to my gi, grabs my little collar and he crosses across my neck. And I don't know what's happening. All I know is that the blood to my brain stops going into my brain and this dark circle from the outside ... if anyone's ever been choked out you've seen before. It's like the circle from the outside starts coming in, and the world around you is getting smaller, smaller, until all of the sudden this dark circle is collapsing, collapsing. And everything's about to go out. And then I look up and I see my coach, my buddy, tapping his hand like "Tap you idiot." And I'm like, "Oh," so I tap my hand. The guy lets go of my thing and blood comes back to my brain, the little circle expands again. I can see the world. I was like, "Whoa, that was horrible." Right? So I go to my next match, same thing happens. Take them down, boom, knee on belly, knee on belly, four points. Take them down. Boom, knee on belly, take them down. Reaches up, grabs my thing, and somehow chokes me out. I'm like "This sport sucks." I was like "I hate this." Right? And then after that two matches with gi, and then two matches with no gi, which is basically shorts and a T-shirt, right? So I did that, and I had a little better cause there's no collar for people to choke me out on. Same thing though, I’m beating the guys, beating the guys, and then, for those who know jiu jitsu, twice I took the guy down, got overextended, I didn't know about posture. So I broke posture, guy puts me in a triangle lock, chokes me out twice. I got choked out four times in one day for never doing jiu jitsu. And I still remember all the people that I wrestled, that I did jiu jitsu with, they were all so weak. They were

I want to make an amendment to all my talks about finding your voice. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m in the middle of changing my office. Let me tell you why and what it’s going to hopefully do for me. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody? This is Russell Brunson. And welcome back to the Marketing Secrets podcast. Are you guys pumped for today? I hope you are. I am. I came in the office today and I looked around at my environment and I was like, "These are the same walls, the same everything I've been looking at now for a long time. And I want to make a change." And so that's what happened today. I'm going to tell you why and what it looks like now. All right, everybody. So I'm not going to lie. Today, I came in and I was just frustrated at a lot of things. I was like, "You know what I need? I need a new view of the world." And so I literally came in and I started ripping things off my desk, moving monitors, shifting things around, moving my computers, moving my desk, just getting a whole new perspective on the world. And I'm about halfway through it now that my whole office is a nightmare. It was really clean a few minutes ago, but now it's a nightmare. But I want to share it with you because I remember I had one of my first mentors, Matt Furey, when I was getting into this game. I started studying because I wanted to learn marketing. And then, lo and behold, he was sneaky and started slipping in all this personal development stuff, which was so good for me. But I remember, and I'm probably going to say this wrongly, this is back on an old CD that I bought from him, way back in the day. So I couldn't even re-find this if I wanted to. But the principle, I remember in my head, he talked about just the power. I believe he married someone who is Chinese and so he studies tons of deep Chinese philosophies and principles and things like that. And I remember him talking about any room, there's an energy. There's energy in the room. He's like, "If you want to change the energy, change the room." If you're not feeling the vibe you want or the energy you need to be able to produce or to work or think or whatever, he's like, "Literally just change your desk. Move a plant." It physically changes the energy of the room. Move a picture, move your monitor, move your desk. Just shift things up. I just change things and it'll change the energy of the room and how you produce and how you do everything. I think that the layout of my office has been good. It's been through a lot of wars. I think that I even beat up a lot recently and it's just like, "You know what? I need a change." I looked at everything from different perspective and different ideas. And so that's what I'm doing. And so literally, all these things I was so proud of, I remember four or five years ago I moved into this office, like these big, huge monitors and just all this stuff is just being shredded apart. And I'm move everything, changing everything to change my environment so I can work better. So want you think about for yourself right now. Think about, and this could be any part of your life. It could be your personal life, your business, you whatever. And in fact, it's interesting. There's a book by Ben Hardy called Willpower Doesn't Work. Sorry, this is a squirrel tangent, but it's important. So in the Willpower Doesn't Work he talked about how, you look at how people change things in life. They try to quit smoking, start making more money, all these things. And they have tried willpower. "If I just do this thing for 30 days, it will clear the habit." Or whatever. They're trying to force things through willpower. And I remember the premise of the book is that basically it didn't matter how much willpower you had, you always would relapse back. He said, the only thing that caused sustainable change in people over time was, can you guess? A change of environment. You change the environment, which then makes the habits all easy. And that was the secret, literally moving, physically shifting your body or your environment, changing things around you. So that could be used at a big scale where you're like, "I'm going to move to a different city." That's going to change things. If you're around a bad group of people and it's easy to keep falling in your bad habits, if you literally physically moved to some other state or different place, that could cause the shift in the energy that you need to make the change. Or, if you're like me, sitting in an office where you just need something, physically shifting the things will change the environment which just now makes it easier to have willpower and have the things you need to be able to be successful. So, again, coming back to what I was talking about before, is for you, start thinking about in your personal life and your business and your work environment in your family and your house, wherever. If things are stuck or stagnant, can you just radically shift things around? What would happen if you did that? Wha

Recently I had a friend pass away, and I was grateful to be able to visually see the ripple effect that his life had on the world. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Here’s a cool case study of a band that performed a concert every single day for a year. Listen to this episode to find out what happened to them and how this relates to you. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey everybody, this is Russell Brunson, welcome back to the Marketing Seekers Podcast. I want to share with you guys what I consider an insane case study that isn't necessarily from the business world, but it's following a business principle that I talked about all the time, and it happened for a little band. So with that said I'm going to cue up the theme song. When I come back I'm going to share with you guys the story about Jim and Sam. All right, so as you guys know I've been talking about publishing for years about the power of it and why we should be publishing daily, and I remember at one of our Two Comma Club X events I made a statement, I said to everyone in the audience, "If you will publish every single day for a year by the end of the year I am convinced you'll be financially free," and I think a lot of people looked at me and said, "Cool." Some people said there's no way, and very few people actually did it. People have and those people insanely enough are having a lot of success right now. So anyways, I still stand by that. You pick where you're going to publish at and do it every single day for a year you should be successful because a couple things are going to happen. Number one, it will give you a chance and give you time to find your voice. And number two, it gives your audience enough time to come and find you, right? And so, that's kind of the reason behind it. And so, what's cool is this morning Brandon Fisher who's one of the guys here on my team that does our all our video stuff he sent me this trailer, and I haven't watched the documentary of it. I watched the trailer this morning, and it was amazing, so I highly recommend it. If you go to wearejimandsam.com you can go and watch the trailer for this documentary called After So Many Days. And so, I didn't know why he sent it to me, so I clicked play, and in this minute and 50 trailer for this documentary it tells a story about a couple, newlyweds named Jim and Sam, who've been trying for a decade to hit it with music. They were playing shows, they were practicing, all sorts of stuff, and for 10 years had no success, and they decided they needed to do something crazy, like we need to figure out a way to make this thing successful. And so, they decided that they were going to do a show every single day for 365 days. Right? And again, I haven't seen the documentary yet. I am so excited to go and watch it, but just from the trailer you see what happens is they go out there and they start doing a show, and some of the shows are next to these guys cutting down trees because they're the only person that will listen to them. Some of them are in these little bars, some of them are just wherever they can find a place to perform a show in front of humans, right? And they start doing this, and they start doing this, and by the end of the trailer they're performing in front of these audiences of tens of thousands of people. And there's this quote at the end of the trailer that was so powerful. In fact, I wrote it down. I just wanted to share it with you. At the end of the trailer he says, "So here we go, making something happen every single day," and then, boom, they start on this journey. Anyway, I wanted to share it with you because, man, so many of us have this dream. We have our art, right? For Jim and Sam it's their band. For you it could be an offer, a product, a coaching program, a book, a course, a CD, a physical product, a service you do. It could be whatever, right? We have this vision, we have our dream, and we go out there and we try to put it out there. But the magic of this, and again, I cannot wait to watch the documentary. It'll probably end up having 10 more episodes. I'm going to be geeking out about this, but the concept of like, all right, if we're going to be successful it's not just going out there and dabbling, or going out there I'm going to read a book, I'm going to go try to whatever. It's like, here we go, making something happen every single day. What are you doing every single day to make your dream come true, right? What is it? Right? And for most of us if we're selling stuff online is publishing. I know Nathan Barry who was the founder of ConvertKit, a great software program, he said the same thing. He's like, "I'm going to write a blog post every single day for a year," and he sat down and he started doing it, and first it was really, really hard, right? But then, he got into the habit of this every day I'm going to sit down I'm going to write 1,000 words, write 1,000 words. Every morning do 1,000 words, 1,000 words, and by the time a year had come up his company had blown up, so many good things happened from it. And so, I think

Instead of asking “What do you want to be when you grow up?”, let’s start asking this question instead. On this episode, Russell talks about the importance of considering WHO you want to serve, before you start working on WHAT you are going to provide. Sometimes you might end up wasting time doing a lot of work for something that won’t actually help the people you are called to serve. ---Transcript--- Hey, everybody, hope you guys are doing amazing today. It's Russell Brunson. Welcome back to the Marketing Secrets Podcast. In today's episode, I want to rewrite what all of our parents have been telling us for generations upon generations. And hopefully, save me and you and our kids from the same frustration, because if we fix this, I think we'll fix everything else. All right, so, this is my thoughts today, and I hope you don't mind me sharing with you. But inside of our community, we talk about the fact that, I believe, each and every one of us is called to serve a group of people. It's like, for me, I was called to serve entrepreneurs. And so, I figured like, who are the people I'm supposed to serve? They're entrepreneurs. And then it's like, well, there's a lot of entrepreneurs in the world. Who are my entrepreneurs? And so, my entrepreneurs are funnel hackers. And I give them a name and a title and a belief and all that kind of stuff. And it was interesting because as soon as I knew, oh, here's who I serve, these are my people, this is who I'm supposed to serve, then everything else came really easy. Then it was like, well, what do these people need? Well, they need this, they need this, and then, the ideas, the products, the services, the events, the coaching calls, the podcasts. All the things became easy when I first identified, who am I called to serve? And then, giving those people a name. They're my specific people. Because saying, "I serve entrepreneurs," is tough because there's a lot of people serve entrepreneurs. Now, I'm fighting and competing against everybody else. It's like, no, I don't serve all entrepreneurs, I serve my entrepreneurs, my funnel hackers. And so, it's interesting though because I was talking today with some people, and there's a phrase that we hear all the time when we were kids. It's, what do you want to be when you grow up? And people like, "Oh, I want to be a dentist. I want to be a doctor. I want to be a football player. I want to be... " We talked about who we want to be. But you think about how we actually make money, how we actually start businesses, it's not about who we want to be, it's about who we want to serve. It's like this little thing. And so instead of, with our kids asking them, what do you want to be when you grow up? What do you want to be when you grow up? Or asking the kids who just graduated from high school, what do you want to be someday, when you... After college, what do you want to be? I think to ask that question, what do I want to be, sends us on a wrong path. I want to be a dentist. Okay well, how do you be a dentist? Well, you got to go to school here, and you got to go to school here. And then, when all that's said and done, then you become a dentist. And then, you get your dental degree. Now, you're able to clean people's teeth. And then, cool, now, you can clean people's teeth, the question is, who do you serve? And you're like, I don't even know, I'm a dentist, just everybody probably. And it just puts you on this long, long, long, long, long path that before you ever get to the real question, which is, who are you called to serve? I think we should start switching around like, well, who do you want to serve? Who are your people? Who's your tribe? Who's your whatever you want to call it. So looking at that standpoint, it changes everything. It changes how you start looking at this business and starts changing all the different things. And so, my question for you is you're starting this journey, wherever you are is not so much, what do you want to be when you grow up? And I've asked myself that a lot. But it's like, who do you want to serve when you grow up? Who is the group of people that you're the most passionate about? Who is that if you woke up every morning and be like, okay, this is the group I get to serve, it would change everything for you. And then, if you have that and you have that person, then you figure out like, what's your name for that group? Who are your people? Then, all the ideas start flowing easier. I think when I first got started in this business, and I talked about this a little bit in the Dotcom Secrets book, for those who have read it. If you haven't read the new updated version, by the way, please go get it. I promise it's worth getting the new updated one. But I talked about how I started my business. What I was focusing on, I was like, what do I want to create? I was like, I want to create this product and this product. Again, a question, a lot people chase down, but it puts you on a really weird path. I was

Recently I was asked by Rachel Pedersen what my favorite books are and why. So I wanted to share three that I’m loving right now. On this episode, Russell gives you his top 3 book recommendations and explains why they are so important to him during the phase of life that he’s in right now. ---Transcript--- What's up everybody. This is Russell Brunson, welcome back to The Marketing Secrets podcast. Today I'm going to drop on you some of my favorite books that I'm reading right now. Hey, everybody hope you guys are doing awesome. So we're getting closer and closer to Halloween, depending when you're listening to this. Halloween was my favorite holiday for basically my entire life. I went trick-or-treating until I was 21 years old. And those who are like, "Wait Russell, weren't you on a mission when you were at 19 and 20? And the answer is yes, and yes, I dressed up as a Mormon missionary going door-to-door, because I already had the costume on. I got free candy. It was awesome. Oh, it was the good old days. Anyway, I love trick-or-treating. I love Halloween, love everything. In fact, when my kids were born, I was like, "This is the greatest thing in the world. Halloween was amazing before, it's even more amazing now." And went trick-or-treating every single year until about three years ago. Three years ago was when I bought my Batman suit. We launched Expert Secrets, our affiliate prize was to give away these Batman and Iron Man suits. I got my own custom-fitted, it was so cool. And I was so excited because that Halloween I was going to be Batman, legit Batman. And I was going to put on the suit and I was just so excited for it. And I remember it was a long day at the office, I got home as quick as I could, and I was trying to… oh, and the kids had wrestling practice. We got wrestling practice and come back. And kids gets home and I'm getting them all ready, giving them dinner, because I have to race back to the office to get the Batman suit on, which is an hour long project to get that suit on. I'm so excited. Feeding the kids, about to race back to the office and all of a sudden doorbell rings. And I go to the door and it's one of Ellie's friends. And friend's like, "Hey, is Ellie here?" I'm like, "Yeah, but what are you doing here?" She's like, "I'm coming to go trick-or-treating with Ellie." I was like, "What?" I'm like "I trick-or-treat with my kids." Ellie runs over, "Oh, bye Dad, I’m heading out.” I'm like, "No, you can't." And Collette is like, "Why not?" Because this is my holiday, you can't take my daughter trick-or-treating. And Ellie took off with her friends, she was gone. And a few minutes later the boys got calls from their friends and they're like, "We're going, we're going trick-or-treating." And they took off. And I remember, I wasn't ready for it. I don't know, it's like the kids leaving home, only worse. I wasn't ready for it. And I remember they were all gone and it was Aiden and Norah. Norah was tiny at the time, she was maybe two at the time. And so I didn't get my Batman suit on. We go out to the car and got Norah's suit and everything and put her in the car seat. By the time we got in the car she passed out and she was out cold. And so it was Aiden, me and Collette. So we drove to this neighborhood. Aiden got out with Collette, started trick-or-treating, and I passed out in the car. And that was the saddest day of my life. I miss Halloween. Anyway, I come to grips with it now. My kids are awesome. They can have friends. It was just, I wasn't ready for it. You know what I mean? You're planning your kids are going to leave the house someday, and then all of a sudden they just leave, without any preparation. Anyway, so Halloween was my favorite holiday until that year. And now my favorite holiday is 4th of July, because I spend more money on 4th of July than any sane human. And so because of that, everybody comes to me. And I'm doing that to compensate for Halloween being stolen from me by kids. Anyway, that's how I really feel. I'm just joking. Anyway, that's a true story. So 4th of July is my new favorite holiday, but it always was Halloween. And so as Halloween gets closer, I still get excited. I'm not going to lie, I love the leaves falling and the seasons changing and pumpkins and candy and just all the things. So anyway, one of our family traditions is every year for Halloween we go to Albion, Idaho, where there's this old college campus. It's in early 1900s, there was a thriving college here. In 19, I don't know, 1920 or something, it went out of business. So it's been vacant for 100 years. And a couple of years back, this family bought it and they renovate the whole thing and turn it into, one of the dorms they turned into a bed and breakfast. And then the rest of it, they turned to haunted houses. There's a zombie house, a clown house, and it's these old creepy buildings from the early 1900s. And anyway, it's insane. So we go every year. This year we took two of our friends, Rac

The missing step that most people forget, before you create a product or build a funnel. Over the weekend, my personal team’s funnel builder…Nick…and I launched a funnel at the spur of the moment just because we thought it would be fun. It’s from an idea I’ve had for 8 years and it’s just been sitting on my hard drive. The funnel was literally hatched, built, and launched in 2 days. And already we’ve had a bunch of sales! Now here’s the crucial part. This is the place where many entrepreneurs mess up. They spend a ton of time…weeks, months, even YEARS…developing and creating something, only to find out that when they launch it, nobody buys. Nobody wants what they have. And that’s because they didn’t ask themselves this ONE CRITICAL QUESTION… The one question that will tell you whether you should spend the time creating a product, service, or offer, or you should pass on the project. If you want to save yourself a ton of time, frustration, and stress, then tune in to this episode of Marketing Secrets to find out what the question is and WHY it’s so important to your entire business. ---Transcript--- What's up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I want to teach you a trick today to make sure that every campaign and every funnel you build, always wins. All right, everybody so I wanted to do this episode because I was bored this weekend, not really bored, I'm never bored, we’ve got a lot of stuff going on, but Friday we were about to leave the office and then one of the guys on my team, Nick Sanders, was like, "Hey, do we have any fun project you want to do on the side that'd be kind of fun?" I was like, "What is a fun project that we have on the side that we can just do real quick?" And he's like, "I got some time this weekend, I'd love to just bust something out". I'm like, "Okay." We started thinking back and I remembered that eight years ago, I had this idea for a site called T-shirt smackdown. And the concept was picking two competing concepts or philosophies or whatever, and make a t-shirt for each one and let people vote with their wallets. So, they come to the site and they're like, "Oh, I want this one to win." So they buy the t-shirt to make sure that that one wins, right? And so, I remember I designed this... the site we had designed eight years ago because... So funny, because it was back when Obama was running against Romney. And so, in fact, the initial PSD files we found had the Obama versus Romney thing, and so it was kind of fun. Anyway we found those PSD files and were like, "Dude, let's make this." So, he took it and he got it all working inside ClickFunnels, and spent his whole weekend doing that. Obviously, the elections are coming up right now so I was like, "Let's do some Biden/Trump shirts." And so we got designers to go and design the t-shirts and all sorts of stuff. And, anyway, it's just been this really fun project that we put together, literally in no time. It's crazy, it's been sitting on my hard drive for eight years now. I can't believe I found the PSD files. It looked so cool. In fact, if you want to see it in action, but I'm not sure when this podcast episode will drop, my guess is hopefully the site will be live by then, but it's tshirtsmackdown.com, so you can go see it there. Anyway, so the concept is we picked two different shirts to compete. When the movie Twilight came out, we could have done like Edward versus Joseph, or during The Bachelor season, it could be this person versus that person, or whatever. You pick two competing things, you put them out there and you let the communities of the things all go and vote on it. And so, with this one, we're like less than a month before the election, everyone's really angry about both sides like, "We should capitalize on this as capitalists do." And so, we put this together. And so, Jake on our team went and got a whole bunch of really cool t-shirt designs that he made some for Trump, some for Biden, and we threw it up on the site and... Anyway, they've been killing themselves and it's almost ready to go. So we're excited. It's going to go live. And again, all you guys should go pick your favorite. Go to tshirtsmackdown.com buy which shirt you want to prove... To vote with your wallet. But anyway, I'm telling you this because a lot of times, we have an idea for something. And you're like, "Man, do I spend the time and energy doing this? I have no idea. It's going to take me all this time and I have no idea if it's going to work or not." And all this fear. The reason why I'm able to do crazy things like this without any fear is before I said yes, before we started the process, the first question that we asked was, "If we do this thing, where are we going to get the traffic for it?" That was the question. And if I don't know the answer to that question, then the answer's always no, we're not doing this thing. I have to know that first. And so, that was the first question like, "Where

If you’re going to do something, you might as well be the best at it. This past week I spoke at a Tony Robbins and Dean Graziosi mastermind event, which was super cool. My wife and I flew to the event in Florida and we stayed at this nice resort. And while we were there, we decided to book some massages. My first massage was just terrible. I couldn’t put my finger on it, but to be honest, I couldn’t wait to get off the massage table. In fact, I didn’t even want to go back for the massage I had booked for the following day. But…it was already paid for so I bit the bullet, even though I was dreading it. When I got to the massage room, it was a different massage therapist… And one of the best massages I EVER had! AMAZING. And I started thinking about the difference between someone who was ‘average’ at what they do… And someone who was EXTRAORDINARY…an ARTIST…the BEST at what they do. So my question for you is, “Do you want to be just ‘average’ or do you want to be THE BEST at what you do?” Check out this episode of Marketing Secrets to discover how YOU can be the BEST at what you do AND give someone an AMAZING experience. ---Transcript--- What's up, everybody? This is Russell Brunson and welcome back to the Marketing Secrets podcast. As always, grateful that you are here, grateful we're hanging out and excited to share with you guys something that I think will be helpful in your career, in your life, in your marriage, in your family and everything you do. With that said, let's cue the theme song, and I'll be back in a second. All right. Last weekend was insane. I don't know if I told you this yet. I probably haven't gotten too deep. But I had a chance to go speak at Dean Graziosi's and Tony Robbins event at Tony's studio, which he built this huge studio when COVID hit where you can come in this Zoom room where it's this huge stadium wrapped in Zoom walls. It was crazy. If you follow me on Instagram, you saw the pictures. But anyway, it was really, really special and really fun. And we actually flew there in Tony's private plane, which was crazy. We had a chance to go to his house and it was a really special weekend. But without telling you too much of that, and I wish I could go deeper, so many crazy experience. I could do a three-day call, just talking about all the ahas and takeaways from that. But I will drip them out to you throughout the next few episodes. But there's one thing that was interesting. We decided when we were there, we were there for six days, which was kind of cool. We had a chance to hang out with some really cool people and just relax and take a break a little bit. And at the hotel there's a spa, so like, "Let's go get massages." We signed up for massages two different days. And obviously now with COVID, there's weirdness. Not in Boise. I love Idaho. Idaho is different. But in Florida, where we're at, they have different rules, right? You had to wear face masks more often and all sorts of stuff. We go to get our first massage and I get in there and it was only a 60 minute massage, because that's all they had time for that day or whatever. And the masseuse comes out and she puts on plastic gloves, which was kind of weird. I'm not going to lie, it wasn't my favorite, but I'm like, "Ah, whatever." I'm getting a massage and it was not my favorite massage, partially it was because ... Anyway, there are a lot of reasons why. As I was getting a massage, I was annoyed. I didn't like it. It wouldn't feel good. It was just like ... She was technically giving me a massage, but it was not a good massage. So much so, by the end of my 60 minutes ... Normally, I get a 90 minute massage. But by the end of my 60 minute massage, I just wanted it to be done. It was the longest 60 minutes of my life. I was miserable. I didn't have a good time. And I was even thinking, "I think I hate massages. Maybe I've changed. Maybe I don't like massages anymore. Maybe ... " Whatever. Right? And I was so annoyed when I finally got done, I was like, "Oh, thank heavens it's over. Get me out of here." And I just left. I'm in this beautiful spot and all these amenities. I was like, "No, I'm done. I don't do massages anymore. I don't do spas." I just had a horrible experience. I'm like, "I'm never getting a massage again." And I remember after I got a massage later and then we met afterwards, and I was just like, "That was horrible. I don't ever want to get massage again." And she's like, "Well, we have one booked for tomorrow." I'm like, "I know." I'm like, "I don't really want to go. Should we cancel?" And anyway, it was interesting. The next day I go back, because you have a 24 hour cancellation period. I'm like, "Ah, I have to get a massage." I'm like, "I don't even like massages. This one's going to be 90 minutes. I'm going to be miserable. Ah, just get out of the whole thing." Right? I get there in kind of a bad attitude. And as we're talking to the masseuse and she's a different person and super nice. And we laid out to

This new distribution channel may be the biggest thing since email. I’m always saying how important it is not to get married to any SINGLE distribution channel or platform for your traffic… Like depending solely on Facebook, or Google, or Instagram, or YouTube, or email, or chatbots, or texts. Why? Because relying on just one source is dangerous to your business because algorithms change, policies change, rules change, and customer BEHAVIOR changes. I can’t tell you how many times over the years I (and my entrepreneur friends) have found our traffic sources completely dry up or go bye-bye at one point or another. That’s why you have to protect your distribution channel. That’s why I’m SO excited about this new platform that just came out called, Community. It’s a texting platform. What I love is that it bypasses all the same behemoth platforms we’ve all been using for years. With Community, open rates for texts are INSANE and click-through rates are CRAZY high. How would you like to see it in action? I’ll even answer your questions! Then check out this Marketing Secrets episode and I’ll give you ALL THE DETAILS! ---Transcript--- Hey everybody. This is Russell Brunson. Welcome back to the marketing secrets podcast. Today, I want to talk to you guys about something very cool and very important, and it is adding more distribution channels to protect your business from the inevitable. All right. So if you've read traffic secrets, you've heard me talk a lot about this, about the fact that traffic changes all the time. Google snaps and Facebook snap. So all the things that are happening. And so for me, I'm always looking at how do I protect my business? How do I protect my distribution channels? And so for you, my question is what are you doing? Do you have a list? Do you have multiple lists? There was a time when if you had a big fan page on Facebook, you post a video or something, you get millions of views. And now the reach died, right? Some people have email lists and they were sending emails back, 10, 15 years ago and getting 50, 60%, 60% open rate, where now you're lucky if you get 20%, right? You have your Instagram following, YouTube channel, all these things, right. And there's times when they're really good and you get a lot of traffic and things from it. And other times where it goes down and you can lose tons of the effort you put into something. And so I'm all about diversification and protecting your assets and protecting yourself. And there's new platform that just came out. I'm excited for, I've seen it for a while. I saw Gary V use it. I saw other people use it. And it's this really cool platform called Community. It's something that I fought against a little bit until this weekend. I was actually speaking at Tony Robbins' event, hanging out with the speakers afterwards and Trent Sheldon, who, if you don't know Trent, he is awesome. He's such a cool dude. And he was showing me his Community platform. I think, I don't know exact numbers, he has almost a 100,000 people that are on his texting platform. And he spends time everyday trying to respond to as many people as he can. But then every morning sends out a mass text with different quotes and things like that. And then when he has a new video come out or a new offer or whatever his new book comes out, he sends a text message out, letting people know about, "Here's my new video, go check it out and go comment", or "Here's my new thing", whatever. And what's so crazy is it's it bypasses all the traditional things, right? Bypasses email, bypasses Zuckerberg or YouTube or whatever. It bypasses everything and gets directly into people's phones. And he was showing me his stats and it's crazy. The open rate on his texts were 90 something percent, versus email, which you're lucky if you get 15 to 20%. But his click through rates like 23%, which typical email you're looking at like one to 3% click through rate. So it was crazy. And I got excited. So I started my Community... I joined the Community platform. I started sending out something to Instagram last night just to see how it worked. And I got hundreds of people who joined it. And I spent all my last night having conversations with people, it was so much fun. And my goal over the next year or so is trying to build that list up to a 100,000 people, right? It's another distribution channel. Something that if email disappears, I still have this distribution channel that can bypass email. It can bypass other things. Right? And so it's really cool. In fact, if you guys want to see I'm doing experiment, in fact, there's an ad that's going to run through this podcast episode. I just create the ad to start promoting them, start putting this on every single podcast episode. I want you guys joining this thing because that way I'll notify you when every new podcast episode comes out, plus you can get free quotes and I'm going to be sending out different frameworks and whole bunch of really cool things to text

If you’re only listening to what I say and not watching what I’m doing, then you’re missing the point. In this age of Covid, my team and I decided we wanted to give you an AMAZING ClickFunnels experience, like we do at Funnel Hacking Live. We asked ourselves… “What is the BEST step by step strategic process that will offer the most benefit to everyone?” So we came up with the Two Comma Club LIVE Virtual Conference. We laid it all out so you could know and INTERNALIZE exactly what to do from beginning to launch, in the right order, to ensure your success. Now, I didn’t do this all on my own. I could’ve easily taught this stuff for 3 days all on my own, but why do that when there are SMARTER people right inside the Funnel Hacker community who can teach and explain certain core concepts and frameworks WAY better than I could? So that’s what I did. For each step of this 3-Day 2CC LIVE event, I brought in the experts. I orchestrated their presentations in the framework I laid out, and plugged them in. And the feedback for this virtual conference has been INSANE! Except for this one guy who said “I’m really disappointed because I already saw these presentations at Funnel Hacking Live. And a lot of the stuff in 2CC LIVE is in your books. Why are you repeating this stuff?” This comment drove me NUTS! Why? Because this guy missed the whole point of the “Two Comma Club LIVE” Virtual Event. Tune into this episode and I’ll reveal exactly WHAT I did, WHY I did it, and how it can directly affect your results… ---Transcript--- What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I hope you guys are excited for today. I'm excited and I got something really important I want to share with you. For some of you guys, this may be one of those things that's kind of hard to hear, but if you listen and you pay attention and you internalize it, I think something could change your life forever. All right, so I am about to start day number three of Two Comma Club Live, which I am extremely excited for. This is the second time we did a Two Comma Club Live event and it's something I want to start doing probably once a quarter. And just some background context for this is when Coronavirus hit, we decided we wanted to do a live event, a virtual event, and so, we made this Two Comma Club Live and I thought, well, how do we do this the most amazing way possible? I can sit on a stage and teach for three days, but I was like, what would be better strategically, what is the step-by-step process somebody needs to come through to have the best experience inside ClickFunnels? I started mapping out, okay, the first thing they have to understand is they have to understand frameworks, then from there they have to understand the four levels of value. Then from there, they have to understand the value ladder and the yellow brick road and then from there ... And I mapped out here's all the core concepts and principles people need to understand in the right order to do it. Right? And I looked at that and said, "Okay, based on that, these are the eight or nine different presentations I need to create." So, I made these new presentations that I'm really, really proud of, right? And then inside that, I was like, well, at Funnel Hacking Live three years ago Stacy Martino gave this presentation on the yellow brick road, which complimented the value ladder, it was one of the best presentations ever. So, instead of me just teaching the value ladder, let me teach my part of the value ladder and then grab Stacy Martino's presentation. We'll plug it in here. Right? And then summit funnels, right? I can go talk about summit funnels, instead, two funnel hacking lives ago Bailey Richard gave the most amazing presentation on some of the funnels ever. So, instead of me just re-teaching it, let me grab that presentation. I'll plug it in. And I kind of mapped it out. Right? And so, what happened is we orchestrated and choreographed this three-day event that is literally insane. I think it's one of the best things people could possibly go through, right? Now, obviously, for some people, if you've been to all the Funnel Hacking Lives, you've seen some of the presentations before. If you've read my books, I'm teaching the same core principles and things I do. I'm just teaching it in a different way. And for the most part, the feedback has been amazing, but it was interesting because I'm one of those guys who I love to see the comments. And so, I'm looking at the Facebook group and reading people's comments and for the most part, everyone is really, really excited. But there was one comment that got under my skin and not because ... I'm cool with taking criticism, I don't really care. I'm very confident in what we do. I'm very happy, but his criticism, I wanted to grab him and be like, "You missed the whole freaking point." So, the criticism this person posted was, "I bought everything Russell's ever said about every book. I've been

Hanging out behind the scenes of Two Comma Club Live, and Myron Golden was dropping gold. I decided to pick some up and give it to you guys today. Earlier this week, I sat in the ‘green room’ of the Two Comma Club Live event with one of my favorite people, Myron Golden. Myron is a ROCKSTAR… as a presenter, speaker, and as a person. I was doing my podcast in between my 2CC LIVE talks, so I thought this would be a great opportunity to have Myron talk about how wealth and money LOVE speed, and how knowing these principles can change your life. Myron says… “If you want to create wealth in your business and for you and your family, you have to increase the rate in which you generate revenue. You have to increase the SPEED at which you generate profits.” Want to know how to do this? I hope you do, because this is THE KEY to creating wealth faster than you imagined. And you can implement this pretty quickly once you know the secret! Dive into this episode of Marketing Secrets for some Myron Golden magic! ---Transcript--- Russell Brunson: What's up, everybody? This is Russell Brunson and welcome back to the Marketing Secrets Podcast. Right now, I am actually in the green room, the Two Comma Club Live Event. This is the second time I've done this event. It's been really, really cool. And one of the presentations I wanted and one of the content pieces I needed for the event for everything to make sense was from Myron Golden. And if you don't know who Myron is, he is literally one of the coolest people on this planet. And I asked Martin if he'd fly to Boise to come and give a 20 minute content piece to everybody. And he said yes, which was insane. So he came yesterday and he spoke, and it was just super powerful. But then afterwards, we're sitting in the back in the green room talking about a whole bunch of stuff. And I'm not going to lie, he dropped probably 20 gold bombs and I pick them all up, put them in my pocket. But there's one, I was like, "I want to share this one with everybody." So I'm going to hand the microphone over to Myron here in a second and he's going to tell you guys this concept that's going to help you understand money and wealth and speed and why and how you can use these things to make more money quicker and change your life faster. So with that said, we're going to queue up a theme song and when we come back, you'll have a chance to hear from Mr. Myron Golden. Myron Golden: Well, hello, everybody. Myron Golden here, and I am really, really honored to be on Russell's podcast. And he asked me to share this concept about wealth having a need for speed. Most people don't understand how wealth is actually measured. Most people think wealth is measured in money, but wealth is actually measured more in time than it is the money. For instance, if you make $1 million, are you rich? And the answer is, it depends. What does it depend on? Well, I'll tell. If you make $25,000 a year and you work for 40 years, that's $1 million. Are you rich? No. But if you make that same $1 million in one year, are you rich? You're not Bill Gates rich, but you're definitely at least 40 times richer than the person who makes $25,000 a year. And the amount of money that you made was exactly the same. The difference was how fast you made it. See, most people don't realize that they already make enough money, they just don't make the amount of money they make fast enough or often enough. So if you want to create wealth for your family in your business what you have to do is you have to increase the rate at which you generate revenue. You have to increase the speed at which you generate profits. That's how you create wealth. And so if you make a million dollars a month, you're 12 times richer than the person who makes a $1 million a year. If you make $1 million a week, you're 52 times richer than a person makes $1 million a year. If you make $1 million a day, you're 365 times richer than the person who makes $1 million a year. So increase the speed. See, you spend money all day, everyday. People say, "I don't spend money every day." Oh, you do. Do you have a refrigerator at your house? Do you have an air conditioner or a heater at your house? Do you drive your car or someone in your family drives your car? Do you have cable and electric and all these other utilities? You have insurance. You're spending money all day, every day, and you're only getting paid every now and then. That's your biggest problem. So one of the things you want to do is you want to figure out a way to speed up how you get paid. So here's the first thing you do. Get paid more often. Well, in order to get paid more often, one of the things you have to do is you have to separate your income generation from time. How do you do that? You stop selling your time for money and you start selling a product instead of a service. When you sell a service, it requires time to fulfill. You paint houses. You can only paint so many houses a week. You get three houses this

How quickly can you explain yours and identify others’ actual business model?… For years now, you’ve heard me go on and on about ‘hacking’; funnel hacking, design hacking, copy hacking, business model hacking… And still, some folks think that when I say ‘hacking’ they hear ‘stealing.’ Please understand that stealing is unethical! Hacking is NOT stealing. It’s not copying. It’s not duplicating. Hacking is ‘modeling.’ It’s taking a close look at what works, analyzing WHY and HOW it works and then using that model as a FRAMEWORK for your business, your funnel, your offer. Inside our company, we even look at industries OUTSIDE of the internet marketing space to see what’s working and we ask ourselves: “How can this work in OUR industry? It’s totally different than ours, but the PRINCIPLES are applicable to what we do. Let’s explore THAT!” So…how would you like to know how to ETHICALLY HACK (not steal) a super successful business, and apply it to YOUR business? Then DO NOT miss this episode of Marketing Secrets. ---Transcript--- What's up, everybody? This is Russell Brunson. Welcome back to Marketing Secrets podcast. All right. As we all know, 2020's been insane, but now that we are rounding out the end of 2020, getting towards the end, I've got some really fun, and exciting, and cool things that I'm working on that I'm so excited for. Most of them I can't tell you about yet, unfortunately. It's coming soon. I promise. I will divulge everything in real time as soon as I am able to here on this podcast, but you guys have been behind the scenes with me now for six or seven years. Again, it's coming soon, but until it does come soon, until it's actually here, I can't tell you the details, but I can tell you what my mind is thinking about as I'm going into these things. I want to share with you guys some of my thoughts about funnel hacking, business models, and really what you need to do to be successful quickly in any business you decide you want to jump into. All right. What I want to talk about is just I spend so much time with you guys, with entrepreneurs talking about all these core concepts, the funnel hacking, and offer hacking, and design hacking, and all these things, right? Where we're looking at other businesses, looking at what they're doing, and trying to understand their models. The reason why is because... It drives me nuts because I get people, somebody like, "Oh, Russel says you should copy." I'm like, "That's not what I said." I never said to copy. I specifically said, "Don't copy. It's illegal and unethical." I said, "Look at business models." You try to understand what someone's doing, right? If I was going to get into the T-shirt business, I would go find out who are the top 10 most successful T-shirt business owners in the world, and see what they're doing. What are they doing? How are they structuring their funnel? Do they have upsells? Do they have downsells? Do they do a whole bunch of front ends? Do they have one front end with a lot of back ends? Is it a Shopify store? Is it ClickFunnels? Is it a funnel to a store? What's the model that's working today look like, right? I would study it. I would spend a lot of time figuring it out, and as soon as I saw it, I'm like, "Oh. That's it." It would be super easy and I would just model it, right? I'm not going to copy it. I'm going to say, "Okay. I can tell by based on these people who are making X amount of dollars a month or a year that they start with this, and they go from here, and they go from here." Now, I'm going to take my own T-shirts and my own designs. I'm going to use that structure and maybe the same pricing strategy, but I'm going to do my own thing. Right? That's kind of what funnel hacking is, but it's interesting because if you look at... I don't know. I think sometimes we all over-complicate this. There's not that many different business models, right? Depending on what business you're in, there's one or two business models, right? It's interesting. I think not enough people spend time just studying like, "What's this person's business model? Let me understand. What's this person's?" One of the things I do when I meet new people for the first time is literally I try to figure out their business model. That's the first set of questions I'm asking them. I'm like, "Okay. So, what do you sell? What's the price point? What's in the funnel? Do you have upsells? Do you do back end? What's the price point? How much money do you make? How much money do you make from this part versus this? What percentage of your revenue comes from here, versus here, versus here?" Within about five, 10 minutes I can usually get a really good snapshot of like, "Oh, that's what the business looks like? I understand it." Right? Then all I start doing is I'm interviewing people, and talking to people, and trying to figure things out. I'm looking at whose business model is the sexiest? Whose is the best, right? It was interesting. I'm not going to name names b

After your funnel is live, the next question is “How do I get people to actually show up to my funnel?” This episode will give you some ideas. Now that the funnel is ready, it’s time to ATTRACT an audience–your ideal customers–to your funnel. One of my favorite ways to get traffic to your funnel is to create anticipation and desire. When a big Hollywood movie comes out, what happens? The movie star goes on “The Tonight Show” to talk about the movie. And then they show a cool clip of the movie to get you all excited so you WANT to go see the film! The movie star gets you all pumped up to BUY a ticket to the movie. It’s the same with your funnel. You can create the same DESIRE and ANTICIPATION to drive people to YOUR funnel! Want to know how to create this same “I gotta have this” desire for your product, service, or offer? Then check out this revealing episode of Marketing Secrets. ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back the Marketing Secrets podcast. Hope you're having an amazing day today. Today, I want to talk about all the things you do after your funnel is finished. A lot of people create a funnel, and they're waiting for money to come. No. That's where it begins, not where it ends. All right. So to start this one off, there's a funny quote I heard one time from somebody that said something to the effect of like, "I can't wait to get married because then I'll be at the end of all my problems." And there's this older, married couple who laughs, and they say, "Yeah, you just don't know which end it is." Is that the end? It's the beginning. And I think it's kind of funny. It's true in our world of entrepreneurship and building funnels, right. We go out there, and we spend all the time, and this effort, and we're like, "As soon as my funnel's done, then I'll make money. And then I'll be at the end." And you get the funnel done. And I came at the end, and me as an experienced marketer who's been doing this for a long time look at you and smile and says, "Yeah, you don't know which end. This is the beginning." Right? The funnel is the thing that converts to sale. Right? But it's not the thing that gets people to come to you. Right? And so that's kind of what I want to talk about today. And I'm going to lead back... I'm going to step back and put as a wrestling analogy because that's what wrestlers do. We talk about wrestling. So for those of you who are wrestlers, you know that to take somebody down, there's only a couple real take downs, right? There's a single leg, a double leg, and high crotch. Like that's 90% of the take downs. There's other things, but if you look at the highest level like Olympics and things like that, NCA, almost all of the take downs are one of those three. That's the majority of it. Right? So if you're looking at it from outside, you're like, "Oh, wrestling's really easy. I've just got to learn three moves." And from the outside, it looks like that. But the reality is for each of those moves, there's a hundred different ways to set it up and get into that move. Right? So there's so many things I can do to get a high crotch, or double leg, or single leg. There's a million things to do. And these are all setups. And so the skill comes in like... What are all the set ups? How do you do them? How do you do when someone goes here, or here, or here, or here? That's where the secret sauce comes from. Right? And so same thing is true in our world. Right? When you come to building funnels, there's not like an unlimited type, amount of funnels. There's about 10. If you read Dotcom Secrets book, I show them. These are them. Inside click funnels, I see over a 100,000 funnels. Of 100,000 clients, each one have multiple funnels. It's like millions of funnels I've looked at. And the majority of almost all funnels that generate any kind of revenue are one of these kinds of funnels. Right? So it's not like we've got to reinvent the wheel, or figure out the next thing. It's there. And if you don't know what those are, right, if you don't know what the double leg, single leg and high crotch is for funnel world, go read the new updated hard bound Dotcom Secrets book. They're all in there. There's no secret sauce. Like, they're there. You have those, you've got everything you need. Right? And so that's the first step. So the second step now is like, "Okay, how do we get people in? What are the setups? What all different ways that we get somebody to come in, and start buying that book?" Sorry, I'm looking at my book right now. Get them to come into my funnel, and buy whatever I'm selling. Right? So that's kind of the next step. That's what I want to talk about today, is just help you understand that when the funnel's done, now you're on the other side of it. So I've been doing this... And I talked about during, I think the last podcast episode, us launching the understand.me summit, which has been so cool. And it's been doing really well. We launched on the first day. W

I'm launching a new company, here is the step-by-step of what I'm doing and why. A couple of months ago, we launched Two Comma Club LIVE, where you can get the virtual experience of all the INSANE goodness from Funnel Hacking Live right in your own home. For the Funnel Hackers who took advantage of our ‘2CCX’ coaching that we offered on the Two Comma Club LIVE event, I also included an opportunity to watch me build an entirely new business from the ground up! A TON of people took us up on that crazy offer BECAUSE they get to see me create this brand new business and launch it IN REAL TIME! You get to watch me take an idea and make it a reality... how it's done, in the order it's done, and everything it takes to make it successful. From ZERO to Profitability! Want to know what this new business is and what's coming next? Then check out this new episode of the Marketing Secrets podcast. Transcript - https://marketingsecrets.com/blog/347-what-i-m-doing-as-i-start-over-again Learn more about your ad choices. Visit megaphone.fm/adchoices

Stop Stopping! Whenever you guys hit a roadblock, you stop. You gotta stop stopping! This is one of the big reasons why many hopeful entrepreneurs don't succeed. It also affects everything else in your life; relationships, health, finances, fitness, you name it. People allow SO many things to STOP their momentum. Procrastination, excuses. food, friends, Facebook, the phone, and on and on. Want to know how you can STOP STOPPING? Then GO and listen to the podcast right now... and don't let anything stop you! Transcript - https://marketingsecrets.com/blog/346-stop-stopping-revisited Learn more about your ad choices. Visit megaphone.fm/adchoices

Two cool ways to help you read faster, and actually remember and implement the things that you learned. I was at this mastermind recently and I was talking to a good friend of mine, Alex Hormozi (who used ClickFunnels to help grow his GymLaunch business from Zero to over $50 Million in just a few years), and he said... "Russell, I don't read a lot of books. I read a few books multiple times." And I thought that was so profound. (He's read my book "Expert Secrets" 9 times). So for retention, Alex reads just a few books many times. It gets better! I recently discovered something where you can read books quickly AND retain way more information. And I mean WAAAY more! I've taken a few speed reading courses in my life and nothing seemed to work. But this technique I stumbled upon is AMAZING! And it's so simple... So check out this episode if you want to become a super speed reader AND comprehend more of what you read! Transcript - https://marketingsecrets.com/blog/345-two-book-hacks-so-you-can-read-and-retain-more Learn more about your ad choices. Visit megaphone.fm/adchoices

The one word that changes EVERYTHING When you understand and execute the magic "B" Word, you can have more success in your life than you ever dreamed of. Not understanding or executing on The Magic "B" Word can have unfavorable consequences. So, what exactly is the 'B' word? It's BELIEF. Want to know how to EASILY adopt an attitude of BELIEF that can catapult you to success faster than you thought possible? Listen to this episode of the Marketing Secrets Podcast so you can get to where you're going FASTER no matter what stage of growth your business is in. Transcript - https://marketingsecrets.com/blog/344-the-magic-b-word Learn more about your ad choices. Visit megaphone.fm/adchoices

The past week has been INSANE! My good friends Dean Graziosi, Tony Robbins and myself just launched a new offer from our joint "Mastermind.com" venture called "The Build Your Brand Challenge"! I did some high level PRE-TRAINING leading up to the challenge and I focused on what I believe is crucial for success: Transformation and Shift. And one of the biggest transformations and shifts happens when you go from GROWTH to CONTRIBUTION. Transcript - https://marketingsecrets.com/blog/343-growth-vs-contribution Learn more about your ad choices. Visit megaphone.fm/adchoices

How to get your business to TAKE OFF! I was a jack of all trades and a master of none. Are you like that? It's like you know a bunch of stuff about a lot of different things, and you're good at all of them, but no one recognizes you for that ONE THING. You don't stand out from the crowd because no one sees you as a SPECIALIST. Want to know how to take the knowledge and expertise you have and quickly become the go-to specialist in your industry? Then you HAVE to listen to this episode of Marketing Secrets. Transcript - https://marketingsecrets.com/blog/342-10x-your-income-when-you-become-a-specialist-revisited Learn more about your ad choices. Visit megaphone.fm/adchoices

The POWER of words! I had a chance to take a look at this Penthouse in this amazing building in downtown Boise, Idaho... Just because I thought it would be pretty cool. That's all I wanted to do... just 'see' what this building was all about. So my beautiful wife Collette, and two of my partners, Brent and Dave, met at the penthouse. I walked around the desk and sat down and looked out the window. And then Dave said something that was so simple and so powerful that... in a single moment... Totally changed my mind from, "There's no way I'm buying this office" to: "I'LL TAKE IT! This is where I BELONG! Where do I sign?!" Want to know the simple words that Dave said to me? Then you have to tune in to this crazy-good episode of Marketing Secrets. Transcript - https://marketingsecrets.com/blog/341-how-to-paint-your-vivid-vision-revisited Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you handle the haters? When you're the face and voice of your company there's going to come a time when someone's going to talk trash about you. But when you put yourself out there, whether it's on video, a podcast, a blog, a webinar, social media, there's going to come a time when it happens to you. I came to a place where I started to think differently about the bashing and untruths. Want to know how to deal with the "haters?" Want to know how to turn the dirt into a castle? Then don't miss the 4th and FINAL part of my interview with my first mentor Mark Joyner. Transcript - https://marketingsecrets.com/blog/340-interview-with-my-original-mentor-part-4-of-4 Learn more about your ad choices. Visit megaphone.fm/adchoices

How to break through ROADBLOCKS and get to the next level? You hit those exciting milestones in your business... Whether it's $1,000... $5,000... $10,000... $100,000, or even hitting your first $1,000,000 in revenue with your funnel (Two Comma Club)! But for whatever reason, no matter what you do, you just can't seem to get past that first milestone. You get stuck. Something's standing in your way and you just can't figure it out. So how do you drive past that roadblock? How do you get to that next level in your business?This is critical because EVERY entrepreneur, every business, and every Funnel Hacker WILL hit this wall at several different stages as you grow and scale. In Part 3 of this 4-part interview with my mentor Mark Joyner, I share exactly what to do to break the glass ceiling in YOUR business. Transcript - https://marketingsecrets.com/blog/339-interview-with-my-original-mentor-part-3-of-4 Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to know how ClickFunnels became so popular so fast? Or how we generated over $10,000,000 in revenue our very first year, right out of the gate? I'll give you a hint: We didn't sell ClickFunnels as a software. To find out how we were able to grow so fast... and how YOU can grow YOUR company by hacking what we did, listen in to part 2 of my interview with Mark Joyner! Transcript - https://marketingsecrets.com/blog/338-interview-with-my-original-mentor-part-2-of-4 Learn more about your ad choices. Visit megaphone.fm/adchoices

My first mentor that helped me to finally have success online was Mark Joyner. This is a four part series where I had a chance to be interviewed by Mark about how I've grown a company since I met him all those years ago. Here are a couple of the questions Mark asked Russell on this episode: What are the 3 biggest blunders you made along the way? What are the 3 most strategic and pivotal decisions since founding ClickFunnels? So listen in to find out what Russell had to say! Transcript - https://marketingsecrets.com/blog/337-interview-with-my-original-mentor-part-1-of-4 Learn more about your ad choices. Visit megaphone.fm/adchoices