The Professional Artist Podcast: Art Business Transformations
If you want to make it in the art world, talent is key - but so is mastering the business side.
The Professional Artist Association · P.A.A. - The Professional Artist Association
Show overview
The Professional Artist Podcast: Art Business Transformations launched in 2025 and has put out 57 episodes, alongside 1 trailer or bonus episode in the time since. That works out to roughly 25 hours of audio in total. Releases follow a weekly cadence.
Episodes typically run twenty to thirty-five minutes — most land between 25 min and 29 min — and the run-time is fairly consistent across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Arts show.
The show is actively publishing — the most recent episode landed 6 days ago, with 33 episodes already out so far this year. Published by P.A.A. - The Professional Artist Association.
From the publisher
If you want to make it in the art world, talent is key - but so is mastering the business side. The Professional Artist Podcast is where fine artists and commerce meet. Co-hosts Miguel L. Mayher and Cristina Demiany guide visual artists through an audio gallery, exploring how to show and sell your art, land commissions, apply for artist grants, license your art, and much more. This is where your art career begins to grow. Miguel L. Mayher is the Director of Education at the Professional Artist Association. Previously, he worked with Google Arts & Culture, striking partnerships with national museums. He is also a Global Economic Symposium Young Fellow and a One Young World Ambassador. Cristina Demiany is a Senior Art Business Coach at the Professional Artist Association. She formerly served as Senior Program Manager at Sotheby’s Institute of Art and as Executive Director of the National Children’s Chorus. The Professional Artist Association is a global organization dedicated to providing real-world education for visual artists, including painters, sculptors, and fine art photographers.
Latest Episodes
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The Money Mistake Most Artists Keep Making
The One Artist Skill AI Will Never Replace
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How Artists Build Long-Term Gallery Careers
How to Build an Art Career Without Selling Out
It Takes 10 Years to Become an Artist (No One Tells You This)
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She Built a Global Art Career by Staying True to Her Style
Build Your Art Career Around Your Life (Not the Other Way Around)
Gallery Owner Reveals the Sales System Most Artists Are Missing
How You Can Sell Art Prints Online (Without a Huge Following)
How You Can Build an Art Career Abroad (From Nothing)
What Actually Brings Opportunities to Artists (It’s Not Talent)
How You Build an Art Career (Without Waiting to Be Discovered)
Ep 37How Artists Make Money at Art Festivals (What Actually Works)
Are art festivals a gamble… or a reliable way to build income as an artist?In this episode of The Professional Artist Podcast, fine art photographer Marisa White is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.Marisa has built a thriving career through a strategic approach to the art festival circuit, turning what many artists see as unpredictable into a consistent and scalable income stream. By refining her booth, presentation, and show selection, she’s learned how to maximize both visibility and sales in high-traffic environments.In this deep dive, Marisa breaks down how to turn festivals into real income -not just exposure - what makes people stop, engage, and buy, and how to choose the right shows so you don’t waste time or money.“I can safely say that, in one weekend, I sold as much as I had in my entire art career up to that point.”— Marisa WhiteTimestamps:00:00 Introduction02:58 Artwork “Number Nine” and Flow State in Creation03:13 Self-Portrait Photography Process05:03 Skills and Turning Points in Marissa’s Photography Practice07:30 From Hobby to Business: Exhibitions, Galleries, Full-Time Work08:49 Relocation Story12:04 How a Specific Festival Opportunity Changed Everything14:00 Selecting Shows: Applying, Waitlists, and Last-Minute Booth Solutions16:43 Sales Results and Scaling Up Shows18:15 Art Festival Costs Breakdown and Strategic Budgeting21:29 Pricing Strategy23:20 “Most Favorite Piece” Inspiration25:47 Sustainable Career: Coaching and Business Guidance27:34 Coaching TakeawaysConnect with MarisaWebsite: https://www.marisaswhite.com/Instagram: https://www.instagram.com/marisa_whitesparks/Learn more about The Professional Artist Association:Mentoring:Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:https://professionalartist.com/applyMembership:Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/joinFree Letter:Join 50,000+ artists getting Free advice & inspiration every week:https://professionalartist.com/podcast/#join-free-artist-letterInstagram: https://www.instagram.com/professionalartistacceleratorReady to take the next step in your art career?We are hosting a free 4-Day Challenge online to help artists like you get back on track.Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery……this live, virtual, and interactive challenge will help get you get unstuck.Register to get a free pass here: https://professionalartist.com/freeIf you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.