381: Cutting The Cost of Acquiring Customers in Half with Brandon Healey
The Predictable Revenue Podcast · Collin Stewart
Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
For years, conventional wisdom has said that outbound sales works in B2B but not B2C. The reason? Email. In business sales, you can source and validate work emails. In consumer sales, personal emails are difficult to find and even harder to verify, often leading to spam filters.
Brandon Healy, VP of Sales & Growth at Hemlane, took on this challenge head-on.
Highlights include: How and Why B2C Cold Outbound? (04:15), The Biggest Driver to Cut CAC in Half (07:08), Data Sources for B2C Outbound (10:56), Crushing Dials and Closing Deals (16:58), And more…
Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!