368: Hunting Alpha in GTM Strategies with Brendan Short
The Predictable Revenue Podcast · Collin Stewart
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Show Notes
As Brendan Short explains, the future of GTM isn't about lists of thousands but targeting the right 50 accounts this week.
This evolving approach replaces traditional ICPs with a live, data-driven strategy that prioritizes adaptability, relevance, and speed, creating real Alpha in outbound efforts.
Highlights include: How A Competitive Market Might Evolve (09:35), Outbound Sales Strategies and GTM Evolution (32:02), And more…
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