220: How to use Jobs-to-be-Done to understand your customers better
The Predictable Revenue Podcast · Collin Stewart
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Show Notes
Dan Balcauski joins Sarah Hicks on this episode of the Predictable Revenue Podcast.
Dan is the founder of Product Tranquility, a consulting firm based in Austin Texas. He is considered an expert on helping high-volume B2B SaaS CEOs define pricing and packaging for new products. Highlights include: defining Jobs-to-be-Done (1:50), the 3 types of jobs (3:30), why one of the often forgotten jobs is key to sales (6:29), an example of a prominent b2b company that uses Jobs-to-be-Done effectively (11:00), and how Jobs-to-be-Done changes perspective on competition (22:40).
SHOW NOTES:
More from Predictable Revenue experts on using the Jobs-to-be-Done in outbound sales: Why Validate an Outbound Strategy?
The Importance of Relevance and Trust in Outbound Sales
Write more relevant messaging with the Chain of Relevance
And how our guests use the framework: How George McGehrin gets his clients to pay HIM to market to them
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