194: Unlocking the Right Data for Growth
The Predictable Revenue Podcast · Collin Stewart
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Show Notes
Alice Chandrasekaran and Jennifer Aplin, co-founders of Digital Magenta Inc, join Sarah Hicks on this episode of the Predictable Revenue Podcast.
Digital Magenta Inc is a specialized consulting firm that helps companies harness data to grow revenue and drive operational efficiencies. Together, co-founders Alice Chandrasekaran and Jennifer Aplin have combined their years of experience in data intelligence, sales, marketing, and revenue operations to build the Growth Data™ platform and help companies use data to accelerate growth and productivity.
Highlights include: revenue growth's missing link (1:15), what companies aren't doing right now (4:50), what they should be doing (7:55), how to identify critical revenue drivers in your company (11:11), how Growth Data provides clarity (16:02), how to unlock the data (20:42), and the business impact of focusing on activities that generate the more revenue (29:00).
SHOW NOTES:
More on eliminating silos and optimizing revenue operations:
Rev Ops: The Missing Link That Will Increase Your Revenue by 26%
Why Revenue Operations is a Critical Piece to Your Growing Sales Org