170: Social selling and reversing the hatred of salespeople
The Predictable Revenue Podcast · Collin Stewart
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Show Notes
Ari Levine joins Collin Stewart on the Predictable Revenue podcast.
Currently VP of Brand Partnerships at Tumblr with a background of selling everything from wholesale diamonds to SaaS, Ari Levine is an authority on social selling. Highlights include: how we've lost the human element of sales (1:03), what the heck social selling is (16:20), how social selling can improve your conversion rates (22:18), the ways social platforms are evolving (26:40), some actionable social selling tactics (30:20), what worked at VaynerMedia, reading the (virtual or real) room (40:01), and finding out where in the social media universe your buyers are (43:37).
SHOW NOTE
More on social selling:
How to turn engaging activity on LinkedIn into prospects and personalize at scale with Sarah Hicks
How to turn 100 LinkedIn profiles into 10 meetings with Tom Abbott