128: How Predictable Revenue built its innovative new Outbound Validation program with Chief Product Officer Kenny MacKenzie
The Predictable Revenue Podcast · Collin Stewart
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Show Notes
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes our very own Chief Product Officer, Kenny MacKenzie.
Kenny is a pillar of innovation at Predictable Revenue, helping lead the development of our products and services. He is also a sought after speaker, making appearances at international sales and technology conferences.
Throughout the pod, we do a deep dive into our new Outbound Validation program. If you've got a flair for outbound experimentation, you won't want to miss this.
Highlights include: Kenny's Journey (2:56), developing target lists, and the Predictable Revenue methodology (9:49), the four pillars (17:33), Outbound Validation (22:43), the brainstorming and testing process (47:44), gauging results (59:00), and why we're sharing this information (1:11:12).