099: How Lessonly's Kyle Roach teaches his team to sell the dream
The Predictable Revenue Podcast · Collin Stewart
Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Kyle Roach, Sales Development Manager at Lessonly.
After a career teaching high school Spanish and coaching competitive soccer, Kyle fell in love With Lessonly in 2016 and joined the sales development ranks immediately. He's been there ever since.
Throughout the pod, Collin and Kyle talk about testing the pillars of sales development outreach, and why selling the dream is more important than selling software. Highlights include: Kyle's journey (10:51), changing Lessonly's sales org structure (12:23), establishing Lessonly's "sell the dream" process (22:08), executing "selling the dream" (27:34), overhauling the Lessonly cadence (38:09), Lessonly's cold call script (51:42),measuring the impact on Lessonly's business (1:06:21), and cold call Collin (1:14:02).
Links we mention in the show:
https://www.amazon.com/Thin-Book-Appreciative-Inquiry-3rd-ebook/dp/B00GUVZ30K
https://www.linkedin.com/in/kyleroach90/