061: X Marks the Spot: How Mark Kosoglow's Sales Team at Outreach Uncovers the Pain Points and Needs of Their Customers
The Predictable Revenue Podcast · Collin Stewart
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Show Notes
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Mark Kosoglow, VP of Sales at customer engagement juggernaut Outreach.
Mark is a veteran sales leader, former founder, and bag carrying rep with a simple mission: coaching sales professionals on how to kill it everyday.
Throughout the pod, Collin and Mark discuss Outreach's probing discovery process, and get philosophical on what makes good salespeople. Highlights include: Mark's foundation for good discovery (5:08), how the Outreach team navigates discovery everyday (8:46), "diagnose and confirm" (19:27), and the difference between knowledge, understanding, and wisdom (36:36).