Direct to You with PetStore Direct Co-Founder Elena Volnova
The Pawcast - The Business Side of the Pet Industries · Dr. Molly & Todd Rowland
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Show Notes
In this episode Dr. Molly & Todd talk with PetStore Direcect co-founder Elena Volnova to discuss the company's history, philosophy, and their affiliate program for groomers. Elena emphasized the importance of educating customers about product use and the role of affiliate pages in promoting specific products. Lastly, she shared the company's plans for international expansion, the development of a new warehouse, and the expansion of their online presence, inviting groomers at all levels to become affiliates and have a platform to educate clients (and earn some extra $)!