The Online Prosperity Experience

How do you create a long-lasting relationship with clients that adds value for both you and them? Simples – Add the wow factor to your coaching business. In this episode, we explore the concept of delivering "wow" to clients as a coach or consultant. What does it mean to exceed expectations and create a memorable experience?How can you customize your approach, add value at every step, and anticipate your client's needs? We share practical tips and real-life examples to help you stand out in your profession and build long-lasting relationships with your clients. Tune in to learn how to deliver "wow" and make a lasting impact in your client's lives. Show Notes: Introduction: What is "wow" and why is it important for coaches and consultants?Tip #1: Listen actively - How to truly understand your client's needs and build trustTip #2: Customize your approach - How to tailor your coaching or consulting to each client's unique situationTip #3: Add value at every step - How to provide a memorable and impactful experience beyond your usual servicesTip #4: Anticipate their needs - How to be proactive and offer solutions before your clients even askReal-life examples: Stories of coaches and consultants who delivered "wow" and stood out from the competition Delivering "wow" as a coach or consultant is not just about being flashy or gimmicky. It's about showing your clients that you care deeply about their success and that you are willing to do whatever it takes to help them achieve it. By listening actively, customizing your approach, adding value at every step, and anticipating their needs, you can create a memorable and impactful experience that will keep your clients coming back for more. Thank you for listening to The Online Prosperity Experience! Don't forget to subscribe and leave us a review on your favourite podcast platform. Until next time, keep delivering "wow"!

How to Scale Your Business and Reach a Global Audience Are you a coach or consultant looking to expand your business and reach a broader audience? Transitioning from face-to-face coaching or consulting to online coaching or consulting can help you scale your business and reach clients all over the world. In this podcast, we discuss the essential steps you need to take to make the transition successful. We cover everything from identifying your niche and choosing the right technology to create a marketing plan and developing a pricing strategy. We also share tips on building an online presence and delivering a great client experience. Whether you're a seasoned coach or consultant or just starting, this podcast provides valuable insights to help you take your business to the next level. So, join us as we explore "How to Transition from Face-to-Face Coaching or Consulting to Online Coaching or Consulting and Scale Your Business."

Hello and welcome back to The Online Prosperity Experience, where we explore the latest trends and insights in digital marketing. I'm your host Prosper M. Taruvinga, and in today's episode, we're going to talk about why your website should be doing the heavy lifting for your marketing. Now, you might be wondering, why should I care about my website when there are so many other marketing channels out there? Well, the truth is, your website is often the first point of contact between your business and potential customers.It's your online storefront, and it should showcase your products, services, and brand in the best possible light. But that's not all. Your website is available 24/7, which means it can work for you around the clock, even when you're not actively marketing. It can also reach a much wider audience than traditional marketing methods, and provide valuable data on how potential customers interact with your brand. So, in today's episode, we're going to explore how you can optimize your website to do the heavy lifting for your marketing efforts. We'll look at the key elements of a successful website, such as design, content, and functionality, and discuss how you can integrate your website with other marketing channels, such as social media and email marketing. We'll also dive into some real-world examples of businesses that are using their websites to drive sales and build their brand. By the end of this episode, you'll have a better understanding of why your website is such a powerful tool for your marketing strategy, and how you can make the most of it. So, without further ado, let's dive in.

Attracting life coaching clients who are willing and able to pay your prices can be a challenging task, but here are some strategies that may help: Define your target audience: Identify your ideal client and create a profile that includes their demographic information, their pain points, and their aspirations. This will help you tailor your marketing efforts and communication style to appeal to your target audience.Develop a strong brand: Create a unique and compelling brand that stands out in the crowded coaching market. This includes a well-designed website, social media presence, and marketing materials that reflect your expertise, personality, and values.Offer a unique value proposition: Clearly articulate the unique value you offer to your clients. Highlight your skills, experience, and credentials, and explain how you can help your clients achieve their goals.Build a strong online presence: Use social media, blogging, and other digital marketing channels to build your online presence and attract potential clients. Consider creating content that showcases your expertise and provides value to your target audience.Create a referral program: Encourage your satisfied clients to refer their friends and family to you. Offer incentives, such as a discount or a free coaching session, for every new client they refer.Network with other professionals: Build relationships with other professionals in your industry, such as therapists, counsellors, and business coaches. They may refer clients to you or collaborate with you on projects.Attend industry events: Attend conferences, workshops, and other industry events to network with other coaches and potential clients. Consider speaking at these events to establish yourself as an expert in your field. Remember, attracting high-paying clients requires consistent effort and patience. It may take time to build a strong reputation and a loyal client base, but with persistence and dedication, you can achieve your goals.

Create a content marketing funnel that consistently drives traffic, leads and sales In this podcast, you’ll learn how to create a content marketing funnel that consistently drives traffic, leads and sales. With no need for paid advertising. To create this podcast, I studied how dozens of successful businesses use content marketing. Then I combined those insights with industry best practices and my own agency-side observations. The result is the following step-by-step framework. Step 1:- Create magnetic content Step 2:- Create a CTA for people to book a call with you from that content piece. Thats it, simple as that. most people are already doing this, but not executing it well. See how this works. I created this podcast, not I am inviting you to schedule a call so we can implement this in your business. BOOK A CALL

Here are some tips to help you nail your marketing To successfully market yourself as a health marketing coach, you need to establish yourself as an authority in the field and communicate your unique value proposition to potential clients. Define your niche: Decide on a specific area of health coaching that you specialize in, and tailor your messaging and marketing efforts accordingly.Develop a strong brand: Create a strong visual brand identity that aligns with your niche and sets you apart from other health coaches. This includes your website, social media profiles, and other marketing materials.Leverage social media: Social media platforms like Instagram and Facebook can be powerful tools to connect with potential clients and build your brand. Share valuable content related to your niche, engage with your audience, and use hashtags to increase your visibility.Build your email list: Email marketing can be an effective way to nurture leads and keep your audience engaged. Offer a lead magnet, such as a free e-book or webinar, in exchange for email addresses.Offer free value: Providing free value, such as blog posts, videos, or webinars, can help establish you as an authority and build trust with potential clients.Get client testimonials: Positive reviews and testimonials from satisfied clients can be a powerful marketing tool. Ask clients for feedback and permission to share their stories on your website and social media.Network and collaborate: Attend conferences, events, and other networking opportunities to connect with potential clients and build relationships with other professionals in your field. By following these tips and consistently communicating your unique value proposition, you can effectively market yourself as a health marketing coach and attract your ideal clients.

Coach Marketing Strategies that DON’T work for new coaches Offering Free Coaching Sessions to Everyone: While this might seem like a great way to get exposure and attract potential clients, offering free sessions to anyone and everyone can be counterproductive. People might not take the offer seriously or may not be genuinely interested in the service. This approach can also attract people who are not in the coach's target audience or who are just looking for free coaching.Cold Calling or Cold Emailing: Cold calling or emailing potential clients without prior relationship or permission can be intrusive and may be perceived as spam. This approach is less effective in building trust and connection with potential clients.Focusing too much on Social Media: Social media is a powerful marketing tool, but it's important to use it strategically. Focusing too much on social media can be overwhelming and time-consuming, especially for new coaches who might not have a clear understanding of their target audience.Creating a Website without a Clear Strategy: Having a website is essential for coaches, but it's important to have a clear strategy in place before creating one. Without a clear strategy, a website might not attract the right audience or communicate the coach's value effectively.Not Building Relationships: Building relationships is critical for coaches, especially for those who are just starting. Relying solely on advertising or other marketing strategies can limit the coach's exposure and might not be as effective in building long-term relationships with potential clients. Overall, it's important for coaches to have a clear understanding of their target audience, their value proposition, and the most effective ways to communicate their message to potential clients. It's also important to be patient and consistent in their marketing efforts and focus on building relationships with potential clients.

What does it take to stand out as a coach? No one-size-fits-all solution exists when it comes to being an effective coach, but there are certain steps you can take to increase the success of your marketing efforts. Firstly, make sure you don’t offer too many packages – two or three should suffice. Additionally, while most people come to a coach expecting advice and direction, getting to know what they actually need by asking the right questions is essential for customizing your programs. Finally, don’t rely on any ‘magic bullet’ strategies – instead, speak to as many potential clients as possible in order to truly appreciate their needs and deliver results. Looking for a simple marketing process to fill your pipeline with coaching prospects? Book your free consult here and let’s talk

Lead generation for business coaches requires a unique approach compared to other types of marketing. This is because as a coach, you need to show off your success, build credibility and authority, and generate leads in order to get clients. The best way to do all three of these tasks is by having an optimised business website. Your website should have multiple pages with content that conveys who you are,the results one can expect from working with you, andyour expertise in the field. Moreover, the people visiting your website are warm leads because they have already shown some level of interest before reaching out to you. PPC advertising or social media marketing might generate leads but not consistently; hence why creating an online presence through content creation can be beneficial. Additionally, as a business coach, it is important that referrals also work in your favour–this allows you to control how many leads you want to bring in. Would you like to know how to create content that generates leads consistently through your website?

Create value in your business that your competitors can’t copy Have you ever wondered how to create value in your business that your competitors can't copy? Building a strong brand is essential for any business. A brand isn't just about a logo. It's about delivering consistent, reliable and authentic experiences that your customers love. In this podcast, we'll explore how you can create value in your business by building a strong brand that your competitors can't copy. We'll look at different strategies and best practices to help you create an experience that your customers can't get anywhere else. Tune in now and learn how to create an unbeatable value proposition for your business.

Simple Marketing Automation Strategies That Will Result In A Big Return Marketing automation has created quite a buzz. In this podcast, I’ve laid out a few simple strategies to get you started and produce a big return. It’s a big deal for a good reason. Among its many benefits, it can help gain and nurture contacts and push them through the sales funnel while saving you time and increasing productivity. Sounds pretty good, right? Right. But the real question is how to leverage it for your company. It’s not enough to simply subscribe to the software and hopes it works. To really reap the rewards, you have to approach it as just one aspect of your marketing plan. And of course, any successfully executed marketing plan starts with a well-thought-out strategy. Start Your Marketing Automation Strategy Today Marketing automation is designed to make your life easier. Yes, it takes a little legwork, especially just starting out. But ultimately, it’s a way to save valuable time and deliver big results. Any one of the strategies above – used by themselves or mixed and matched – will get you started.

Gathering fresh and targeted leads is the fuel that drives your business as a coach, consultant or small business. Without new business leads and contacts, your sales team won’t have anyone to pitch and revenue will dry up. Anyone who markets products and services to other businesses understands this, but what about the leads that aren’t ready to buy? Data suggests that 73% of the leads you’re generating aren’t ready to buy when they’re first introduced to your brand. If you aren’t moving them down a funnel towards an eventual sale, you are throwing out almost three-quarters of all successful marketing efforts that brought you the potential buyers. Even with these staggering stats, 65% of coaches, consultants and small businesses have nothing but a pitch to offer incoming leads. Are you one of them? If you’re not quite convinced that your current strategy is lacking, consider a few of the benefits of nurturing an online sales funnel. Increased brand recognition and market exposureReuse cold leads from previous marketing effortsAutomate product education resulting in warmer leads during sales callsIncreased lifetime value of current customers Tempted enough to read on? If so, you’ll need a brief introduction to growth marketing funnels. A basic lead funnel starts with gathering leads (traditional ads, web traffic, social ads, etc.), continues with nurturing them (the focus of this post), and then ideally ends with them becoming a customer (your overall goal). While marketing funnels have become amazingly complex and profitable through things like segmentation, the basics are always a great place to start. Here in this podcast are four questions you need to ask yourself when taking your leads on the journey to being sales-ready.

4 reasons why PR should be in your marketing plan As a small business owner, you know you need to be smart with your budget to maximise your return so you can grow your business as well as pay yourself. Nice thought isn’t it? That’s why PR, or public relations, should be part of your business’s marketing strategy as it’s got a 100% ROI if you do it yourself. It’s not hard to do it yourself once you know what to do. Here are the four main benefits of PR. 1. Brand Awareness 2. Developing A Credible Relationship With Customers 3. Bolstering Your Online Presence 4. Staying Competitive On A Budget It’s a fair assumption that many people only have a vague idea of what publicity is and why it’s useful for business. The companies that have figured out the value of having PR as a part of their marketing mix have spent time staying on top of the most current trends and strategies. We can see this all the time in the way that some of the most well-known coaches and consultants advertise their products and how they have each found their unique ways of keeping current customers informed while also reaching out to new customers all the while. Here are four key reasons why your business should have publicity as a part of your communications strategy and what you stand to gain by doing so.

How to grow your business without big marketing budgets As a coach, consultant and small business owner you’re probably facing the same dilemma as the rest of us: how to grow the business without a big budget to spend on marketing campaigns. You’ve got a limited budget available.You want to increase your customer base but you also know you should upgrade your systems to provide a better experience for your existing customers. As a coach, consultant or small business owner, you know that growing your business can be a challenge -- especially with a limited budget. But there is one strategy you can use to help your business reach its full potential: focus on your customers’ experience! In this podcast, you’ll learn how to look after your customers so that they keep coming back, and how this can help you to attract more leads and grow your business.Learn why the customer experience should be your number one priority and how to provide a better experience for your existing customers so that you can turn your happy customers into your greatest marketing tool.. So what do you do if you can't afford both? Spend money on a campaign, OR the new systems? Look after the customer experience and the leads will come

Why your brand reputation will get you more profit than any marketing campaign. In this podcast, we're discussing why having a good reputation as a brand is more important than any marketing campaign. We'll look at how coaches and consultants are using their networks and customer journeys to build a strong reputation that leads to repeat customers and long-term success. You'll also learn why building a good reputation is critical in this day and age of social media, and how to keep your reputation strong even when times get tough. By the end of this podcast, you'll have a better understanding of why a strong online reputation can benefit your business more than any marketing campaign ever could.

Coaches, Consultants, Consumers and clients, Here's What We All Have In Common In this podcast, we will explore how consultants, coaches and their consumers have a need for socializing, being understood and valued. We will discuss how human communication is essential for an effective marketing strategy and how to foster relationships of know, like and trust. The power of thinking emotionally instead of logically to build a rapport with potential buyers will be discussed, which is essential for anyone who wants to succeed in today's digital world. Learn about different ways to show that you understand your customer's needs, and how to use this to build trust and loyalty. With this knowledge at hand, you will be able to craft the perfect communication strategy that resonates with your target audience and get you the results you are looking for.

What is the 80/20 rule of marketing? Coaches, consultants and small businesses often search for ways to increase productivity, save time and boost sales. Implementing the 80/20 marketing rule can help people achieve these goals. If you're looking to develop a marketing strategy or improve business operations, you can use the 80/20 marketing rule to determine an effective plan and strategy. In this podcast, we discuss what the 80/20 rule is in marketing and eight ways you can apply it for an effective campaign or other marketing operations. Key takeaways: The 80/20 rule states that 80% of results come from 20% of accounts.Some experts refer to the 80/20 rule as the Pareto principle named after economist Vilfredo Pareto of Italy, who compared wealth to population.The 80/20 rule applies in various areas, such as marketing, content creation, management and human resources. Vilfredo de Pareto was an Italian sociologist and economist who, during his studies, realized that, in general, 80% of a nation’s income was in the hands of only 20% of the population. Extrapolating this concept, Pareto defined a rule that became known as the Pareto 80 20 rule, which could be summarized as follows: 80% of results are produced by 20% of causes.

Every person and situation has something to teach us Have you ever wished you had advice from a more experienced entrepreneur? In this podcast I'm talking about the things I wish I'd known before I started my own business. From understanding what good business is really about, to being aware of the constant state of scarcity, and why you don't need to be on every social media platform at the same time, this podcast covers the advice I wished I'd had before starting out. Whether you're an entrepreneur, coach, consultant, or freelancer, I hope this podcast will help you avoid some of the obstacles I experienced in getting started.

How Well Do You Know Yourself? Are you a small business owner or coach looking for real success? Knowing yourself is the first step. Do you know what you value and believe? Knowing your values, beliefs, and personality can open you up to a new world of self-awareness and success. In this podcast, we will take a look at the powerful ability to create your own life by understanding who you are. We will explore how to find out who you really are and use that knowledge to become genuinely happy and successful. So don't miss out, and let's get started!

Five of the most common reasons why you’re not booking more discovery calls. Are you a coach, consultant or small business owner that is having trouble inviting people to book your discovery calls? If so, you’re not alone! In this podcast, we’ll be going over the five most common reasons why you’re not booking more discovery calls and how to address them. We’ll discuss what could be wrong with your discovery call booking process and why the timing might be off.We’ll also explore ways to build enough trust and authority so that prospects will be more likely to sign up for a discovery call.Tune into this Podcast to learn how you can get more people to book a discovery call with you and start having successful conversations with potential clients. Not sure where to start when it comes to marketing your service-based small business? That’s where I can help. Get started today by BOOKING A CALL With me.

How bright shiny objects lead to inconsistent sales Are you struggling to stay consistent in your sales and marketing efforts? Do you keep chasing bright, shiny objects that promise the world but don’t deliver on their promises? If you’re a coach, consultant, or small business owner, it can be easy to get caught up in the allure of quick wins and short-term success. In this Podcast, learn how to stay focused on your core services and commit to your marketing strategy for at least 90 days. We’ll discuss tips and strategies to help you identify your core services, create a plan and network, and stick with it even when the shiny objects come calling. So, there you have my top three small business tips to avoid bright shiny objects so you can attract consistent clients and grow your service business. When you follow these tips, you’ll be well on your way to getting the sales breakthrough you’ve been looking for and deserve.

Generate sales leads without using social media If you look at what most coaches, consultants and small business owners are focusing on with their marketing efforts and you will likely see social media at the top of the list. But it is dangerous to put so much focus on it. Who said you HAVE to be on social media to market your business? That is a big myth that is simply not true. You DO NOT have to be on social media to market your business. (I am sure Mark Z started those rumours and they have spread around the world) Certainly, social media has its place in business but it should be less than 20% of your entire marketing effort. Focusing more than that is simply a waste of time because EVERYONE knows you will never beat the algorithm! It is not designed to be beaten. SOCIAL MEDIA IS OPTIONAL!! In this podcast, we explore seven ways to generate sales leads for your service business without using social media: Search engine optimisation (SEO)NetworkingLocal marketing activitiesEngage with past clientsEmail your subscribersHost an event or workshopPaid advertising I recommend having around three to five strategies to attract new leads to expand your reach and open your business up to more opportunities. Having multiple lead generation strategies also reduces your business risk as you won’t become reliant on any one form of marketing to generate sales.

5 Powerful qualifying questions to ask before a sales call Have you ever been on a sales call with someone and then realised it just wasn’t a good fit? Unfortunately, there’s no way to avoid this in business altogether. However, there are some powerful qualifying questions that you can ask to reduce the chances of it happening. Now you may be wondering, what does it mean to qualify a client? Well, it simply means that you’ve researched what your client needs and determined that there is a good chance that you have a service to match. If you don’t believe you can help your prospect with what they’re looking for, then they aren’t qualified as a potential client. In this podcast, I outline five powerful questions that you can ask to qualify your lead before your next sales call. But before I jump into these, let’s first start by understanding why qualifying questions are so important. And how you can simply add a sales qualifying step to your sales process.

In business, failure is always an option. This is especially true for coaches, consultants and small businesses that require a steady flow of leads to stay healthy. So it serves these service-based businesses well to know the ins and outs of lead management both for better and for worse. While there are endless tips and tricks out there (which can sometimes feel overwhelming), it can be even more helpful to know some of the things to avoid when it comes to generating leads. The key takeaways in this podcast: Knowing your audience is key to building a strong reference. By understanding every stage of the sales funnel and planning through the process, you can achieve a lot more. Don’t try to achieve everything all at once. Strategy and analytics are your best friend when it comes to lead generation. Here are the top five reasons your lead generation campaigns may be failing.

How to choose the right keywords for your target market Drive More Traffic And Maximize Your Search Engine Results Livelong Keyword Explorer is the perfect tool for any business looking to drive more traffic and maximize their search engine results. This free tool makes it fast and easy to find valuable keyword data for your website, Google Ads campaigns, and more. With accurate, up-to-date keyword volume and cost-per-click data, Just enter a keyword or website URL, and you’ll get precisely what you need to target your audience and get the best results from your search engine campaigns. Choosing the right keywords for your target market involves the following steps: Identifying the primary or head keywords that describe your niche and what you doBuilding on these keywords to create body and longtail keywordsResearching client pain points to identify additional longtail keywordsAnalysing keywords to find the best combination of volume and competitivenessMonitoring, adjusting, and improving your keyword performance over time As mentioned, it can be quite easy to get caught up looking for the perfect keywords. So, be mindful that you are not spending too much time researching. Try Livelong Keyword Explorer Today And Start Winning The Search Game!

10 Simple ways to research your target market Trying to get more people to your website, but nothing seems to be working? It could be that you’re not doing your research properly. In this podcast, we’ll show you simple ways to research your target market, including keyword research and competitor research. We’ll also show you how to use the insights you gather to create a more effective marketing campaign. By following these steps, you’ll be able to find your ideal customer base and ensure that your efforts are focused on the right people. With this approach, you’ll quickly start seeing improved results from your online marketing. Researching your target market is probably the most important thing you can do when you start your service-based small business. You need to understand what their biggest pain points and struggles are. You need to understand what they want and need from you and your business. And, you need to understand where they are so that you can reach them and engage them.

How to create an effective marketing collaboration Are you looking for ways to reach more people and expand your business? If so, then a marketing collaboration may be the perfect way to get more eyeballs on your content and grow your visibility. In this podcast, I'll show you how to create an effective and profitable marketing collaboration. From identifying the perfect target audienceto leverage the collaboration for maximum value, I'll give you a step-by-step guide to creating a powerful partnership that could transform your business.

The simple steps you can take for marketing in an economic downturn These are tough times, and the economic slowdown is likely to have an effect on your marketing, but don't lose hope. In this Podcast, I'll be going over the simple steps you can take to make sure your marketing strategy is future-proofed in an economic downturn. We'll explore how coaches and consultants can use content to stay top-of-mind with their audience,how consistent messaging can build trust even in tough times, andhow emphasizing empathy can go a long way in securing and maintaining relationships. Finally, remember that this economic downturn will pass, and market conditions will return to normal in time. While it may feel uncomfortable now, focus on those practical things that you can do to adapt and keep serving your valued clients. So let's get started with the simple steps you can take for marketing in an economic downturn.

7-Step Roadmap to Understanding Your Target Market Are you a coach or consultant who's looking to better understand your target market and what they need from you? In this podcast, I'm going to teach you how to figure out what your target market wants from you and how to use that information to create an irresistible offering they simply can't resist. We'll cover how to create a buyer persona, use customer avatars, create a customer journey map, and use surveys to understand what makes your target audience tick. By the end of this podcast, you'll have a clear understanding of who your target market is, what they want from you, and what value you can provide to make them happy. If you want a profitable, enjoyable and purposeful brand, your target market should be your BFFs. The Thelma to your Louise. Because the more you know them inside and out, the easier it’ll be to reach and connect with them.

Marketing is about trust. It's about building relationships and creating consistency. The goal of marketing is to earn trust at scale. In this podcast, we'll cover the strategies that coaches and consultants can use to gain trust and build relationships with their audiences. From creating content that speaks to them, to engaging with them on social media, to showing up consistently, this podcast will help you determine how to establish trust with your audience so they're ready to invest in your business. Earning trust at scale. That's real marketing. Good marketing. Dare I say helpful marketing? Let's unpack what this means by honing in on "earning trust." Trust is the belief in the reliability, truth, or ability of someone or something. "Does this person know what they're talking about?""Will this product really do what it's said to do?""Will this thing solve my problem?" Every time a product is bought, a contract is signed, or a link is clicked, people are demonstrating trust. Both personal and business relationships are continuous exchanges. And exchanges require trust: I give you this and you give me that in return. Trust can't be bought. It has to be earned. It's hard-won and easily lost. It's a brand's most valuable asset. It must be protected at all costs. But the magic is that once you have it, you have it. Having someone's trust means they'll listen. They'll buy. They'll refer. And they'll come back tomorrow. Marketing is earning trust at scale. The question is, who's trust are you trying to earn? How will you earn it? Which levers are you going to focus on pulling?

The ORB Framework Whether you're sitting down for the first time to create a marketing strategy for your new offer or brainstorming where to allocate $100k in the additional budget this year, you'll have to wade through the plethora of strategies and tactics available today. Newsletter referral program, editorial blog posts, programmatic SEO, PR stunts, engineering-as-marketing, TikTok, Whitelisted Influencer marketing, Twitter threads... the list goes on and on and on. I've found that marketing strategies and tactics can be broken down into three main categories: Owned, Rented, and Borrowed. In other words, you have lines of communication with an audience that you either own, rent or borrow. All are viable ways to reach your intended audience and have their place in the overarching marketing plan. When you look at those three categories together, you get a handy framework to create a winning marketing plan. Here’s what the ORB Framework is and how you can use it for any business or marketing campaign.

Demonstrate Marketing with Love to your clients Marketing with Love Why should you care? People’s BS meters have evolved. And with this evolution comes scepticism. Sneaky tactics and fear-mongering aren’t going to win you any fans. We live in a world of sophisticated and savvy consumers who demand genuine connections. But, what is Marketing with Love? Marketing with Love IS: Building meaningful relationships Offering real value Nurturing over selling Delivering on your promises Serving the right people Marketing with Love is NOT: Grinding out meaningless emails to fill people’s inboxes Rationalizing pushy sales tactics to serve your own needs Executing cheap tricks to sell a product Eliminating your fans’ needs to focusing on your bottom line Deceiving people about who you are. Align with your mission, vision, and purpose. Then share your story; we promise you’ll win the RIGHT people’s hearts!

Tips on How to Build Customer Loyalty Customer loyalty can help your business boom in the best of times, but it can also help you survive in tough or challenging times. Customer loyalty is especially important during the pandemic, as consumers are extremely conscious of their budgets.Repeat customers tend to spend more money on your brand than new customers because they trust your business.Retaining customers is about five times cheaper than recruiting new customers.This Podcast is for Coaches, Consultants and Small Business owners who want to increase their brands’ customer loyalty in tough times. As a business owner, you know your customers are the reason for your business. That’s why it’s important to consider your customers in everything you do. Your customers’ needs should be at the forefront of your business. This will not only drive more sales but also build customer loyalty for the long haul. Here’s why cultivating customer loyalty is important and tips on building it.

A good lead-nurturing strategy can drive many positive results for your business. Lead nurturing is a strategy that coaches, consultants and small businesses use to maintain and grow relationships with potential customers.Lead nurturing can help you gain your audience’s trust and increase sales.There are several lead-nurturing strategies you can try, such as focusing on content marketing, using data to target prospects by email and learning more about your audience via surveys.This podcast is for coaches, consultants and small business professionals who want to build stronger relationships with customers via lead nurturing. Nurturing leads is important to the growth of any business. According to Forrester Research, companies that are successful at nurturing leads generate 50% more sales-ready leads at a 33% lower cost. However, lead nurturing can fall by the wayside for many coaches, consultants and small business owners. If you haven’t already implemented a lead-nurturing strategy, you should consider doing so. But before you get started, make sure you understand why lead nurturing is important and what strategies you can apply to your own business. What is lead nurturing? Lead nurturing is when businesses build relationships with prospects. It is an important aspect of inbound marketing, which is the use of content marketing, social media and other online communications methods to attract customers’ attention. When a potential customer finds your business, they may not be ready to purchase your products or services. Nurturing leads is an effective strategy for driving sales because it can keep you top of mind for prospects so they come back when they are ready to purchase. Lead nurturing is similar to any relationship: The more you put into it, the more you get out of it. But if you fail to strengthen a relationship, then you’ll naturally drift apart.

Everyone Is Not Your Customer: That’s OK Narrowing your focus to a niche market helps your business find better customers. To determine who is your customer, you should create buyer personas that summarize your target audience’s demographics, wants and needs.Creating a buyer persona means researching your customers and competitors, determining your audience’s needs, and assessing how your product’s benefits overlap with these needs.Knowing who your customer helps you narrow your marketing needs, develop a competitive specialty, and adapt to your customer’s changing needs.This Podcast is for coaches, consultants and small business owners who want to learn all about their customers to reduce their marketing spend to $0. Starting a business as a coach or consultant is an exciting time, and it’s understandable that you want to introduce your new services to the world and believe that everyone – young or old, male or female, urban or rural, you name it – needs what you’re selling. As a small business owner, you should feel enthusiastic about your business and confident about what it has to offer, and you need to be an evangelist for your business. But believing that everyone is your customer is counterproductive because you’ll spend a lot of time, energy, and money trying to reach people who just aren’t interested.

Direct marketing vs Brand Marketing Do you know the difference between direct marketing and brand marketing? ⁠ Direct marketing is intended to drive an immediate customer response. It could be the advertisement of a sale or promotion,the opportunity to get something now if you sign up todaythe offer can be short term or it can just be a very clear call to action, such as ‘the first 10 people that register will receive abc’,it simply calls for an immediate response from the customer.⁠ Brand marketing is a long-term approach to marketing. It’s everything that goes into building your brand,it builds awareness and allows people to get to know you while feeling less like they are being ‘sold’ to. Brand marketing allows you to demonstrate who you are,what you stand for andwhat you do. It adds value and invites conversation, it builds relationships and connections between you and your community – it harnesses trust, and remember, no one will buy from you if they don’t first trust you.⁠ Both direct and brand marketing are important when it comes to laying out your marketing strategy, however, it’s important to get the mix right If people feel like they’re just constantly being ‘sold’ to by you, they’ll no doubt eventually turn the opposite direction however it’s important that they do understand what you do and how they can work with you. So make sure you add lots of value, let people get to know you, and love your community hard, but don’t forget to remind them what you do and how they can work with you every so often, you’re a business, and they know that they’ve joined your community because they value you what you do, imagine the value you could add if they had the opportunity to work with you. So your job is to develop your marketing strategy, but if you want to take your business to the next level you need to create a brand that will make your team, clients and suppliers happy. I hope you understand the difference between branding and direct marketing and that this podcast will help you in promoting your business. Thank you

There is no one size fits all. Building a great, work-appropriate wardrobe that fits your body and personality may send a louder message than you thought. It will show you're in command, confident, bold and friendly. The ideas we have about certain images shape how we act around them. With this in mind, enter sales meetings wearing an outfit you and your clients associate with success in your industry. For many Coaches, consultants and small business people, that means a suit. Think of your clothing as a costume, and when you put it on, you're in character. The first thing to think about, and the most important, is what story are you telling?What do you want your audience to know about you?How do you want them to feel?How do you want to feel? I know it feels like a big question but it will help guide you to the right answer, and it might bring up some not-so-obvious answers! If you’re just looking at the outfit alone, it might not make sense, but once you know the story behind it, it absolutely makes sense. So, before you decide what to wear, think about YOUR story. Finally, go with what feels comfortable! If you hate wearing jeans, don’t wear them to your shoot – the more comfortable you feel the easier you’ll move, and the easier you move the greater the shots your photographer will capture. Have fun, be yourself and you can’t go wrong!

Shoestrings inside… Are you looking for ways to find clients without investing thousands into business coaching programmes?Do you want to connect with other entrepreneurs in the same boat as you?Find people to collaborate with, grow your audience, get some direction from and create a robust support system? …all whilst maintaining a shoestring budget? If the answer is yes, then check out what I've got for you inside this podcast episode today... Believe me when I say ‘I get it’… When you’re running a business (or starting a new one) you don’t always have a lot of money to put towards marketing, and while you know that you need to be doing something to get your business out there to attract those clients, you might not be sure where to start. Thankfully, there are so many amazing things that you can do that can really make an impact and grow your brand that won’t cost you a fortune, or anything at all – here are just some of my favourites: Social Media: I know, it seems obvious, and it kind of is, if you have a business and no social media presence you’re already losing out. The key here is to pick the right platforms and remember, you don’t need to be on them all. My top tip here is to focus on one or two platforms and do them well. Stay consistent, post, engage, comment, and be active – don’t post and ghost! Once you master the first one or two, you can then think about adding another channel. Get organised, have a strategy, know what you’re saying and when you’re saying it and know exactly WHY you are there.Email marketing: If you don’t have an email list, it’s time to get one! When someone joins your email list they are opting to hear from you because you have proven you have something valuable to say, I’d also say it means they trust you and the information you will be providing them. These people should be nurtured, love them hard, and provide them with so much value that when they do decide that they need a product or service just like yours, it will be yours they choose!Start a blog: Content marketing is so incredibly valuable, it’s good for your brand, it helps to position you and a good blog can help to improve your SEO. Share your blog (or snippets of) throughout your social media channels, send it to your email list, share to your google business listing and Pinterest (which is a search engine, not social media) – and drive everyone back to your website. And remember, you don’t have to do it all – don’t let marketing overwhelm and consume you, it should be fun, you’re speaking on a topic you know so much about. You can start by picking one to two activities to get you started, and then incorporate something new once the first are up and running. Marketing on a budget allows you to get creative and think outside the box, it’s an opportunity to do things differently. And finally, my last tip is, whatever you do, don’t blend in. Stay true to your brand, stand out and allow people to see your personality, it will set you apart. If you’d like to discuss how I can help you create a custom marketing plan for your business please get in touch.

Grow your company while keeping your existing customer base. It generally costs five times as much to acquire a new customer as it does to retain an existing customer.Use CRM software to keep customer order histories and create email marketing campaigns to send pertinent information. Tiered loyalty programs encourage customers to spend more to get to the next level of perks.This podcast is for coaches, consultants and small business owners who want to grow their companies while keeping their existing customer base. Customer Retention Strategies is the perfect guide for any small business that wants to maximize its customer base and reduce lost clients. With insight into the facts and figures of customer churn, building customer loyalty, and other strategies, this podcast provides a simple, easy-to-understand guide to help you take control of your customer base. When in doubt, underpromise and overdeliver. Customers will be pleasantly surprised when things turn out better than they expected, and they will reward you with both loyalty and recommendations.

Build A Smarter Sales Funnel So You Can Build A Business That's Profitable And Enjoyable What could you do with more demand for your services than you can possibly handle? Raise your prices?Fire that lousy client?Only choose the projects you love?Expand your business? Every coach, consultant or small business owner dreams of the perfect customer that arrives from seemingly nowhere – already convinced they want to buy. When that inevitably fails, we build a website, post a few memes on social media, and.…..wait. Without steady demand and an excess of buyers, you have to accept the work that comes your way at the price that wins the job and the terms set by the buyer. How do you get potential ideal customers to come to you instead of you trying to find them? I will teach you to: Earn trust before your sales process beginsDesign a self-guided path for customer engagementBuild a sales funnel that fills itselfRespond effectively to the best opportunities for your business You will learn how to market your service business in the most intentional way possible: To grow profitable sales. The framework will guide your decisions and maintain your confidence while you offer to help the right people at the right time and for the right money. You can ignore 90% of everything that marketing gurus want to teach you. Now it’s time to learn the 10% that matters most for businesses like yours.

Positive feedback can help us feel better about the work we do and build our confidence. "Celebrate!" This three-syllable, nine-letter word is a familiar concept yet a relatively alien practice for many of my coaching clients. “Who, me? Celebrate?” is generally the response to my question, “How are you planning to acknowledge yourself for this accomplishment?” Rather than taking time to bask in the glory of their latest achievement, they’re already moving on to the next big thing. As a solopreneur, you want to recognize and reward yourself, but that’s not usually part of the game. You don’t get an annual review or raise or bonus. No one gives you a pat on the back for your latest client or win. No one tells you how indispensable you are, or how much your work is valued. If you’re lucky, you get clients who give you feedback after working with you. Maybe you’re part of a mastermind group and get the opportunity to hear that feedback from colleagues. But at the beginning, the positive reinforcement might be few and far between, and you might need *more* to keep you feeling motivated to do the work. Just because you work for yourself doesn’t mean you have to give up the good feelings that come from recognition and rewards. You can develop a customized plan of your own to help you stay positive.

Are you struggling with how to explain what you do? When you introduce yourself, what is the normal reaction you get? Do people understand immediately and want to learn more? Or do you hear crickets? When you’re talking or writing to your potential clients, you obviously want to communicate clearly. But how do you know if what you’re saying is really connecting? A good What-I-Do statement speaks to your ideal client In an ideal scenario, your potential clients hear or read about the problems you solve and think, “Wow, she really understands what I need. I want to hire her!” If this has never happened, there’s a good chance you’re not speaking your ideal client’s language. Your message (or what-I-do statement) serves a purpose, and it’s not just to talk about you… it’s to connect with your ideal clients. The best way to connect is to get out of your own head and into your that of your clients. Why explaining what you do is a challenge, especially for coaches, consultants and small business owners If you’re a professional who does deeper work with clients (coaching, holistic medicine, energy work, etc), you might experience what I call the problem-solution gap. The problem-solution gap is the difference between what your clients say their problem is and the real, underlying problem that you help them solve. For example, if a client shows up at your door and says she’s stuck and doesn’t know how to move forward, you might already know from experience that the real underlying issue is fear or a mindset block. But if you start talking about how you can help her overcome her fears and mindset blocks… you’ve lost her. She doesn’t yet know that’s the underlying cause. All she knows is that she feels stuck and she wants to feel unstuck. This is why it’s so important to meet your clients where they are in their journey and clearly explain what you do to help. Sell them what they want and give them what they need.

Are you struggling with how to explain what you do? When you introduce yourself, what is the normal reaction you get? Do people understand immediately and want to learn more? Or do you hear crickets? When you’re talking or writing to your potential clients, you obviously want to communicate clearly. But how do you know if what you’re saying is really connecting? A good What-I-Do statement speaks to your ideal client In an ideal scenario, your potential clients hear or read about the problems you solve and think, “Wow, she really understands what I need. I want to hire her!” If this has never happened, there’s a good chance you’re not speaking your ideal client’s language. Your message (or what-I-do statement) serves a purpose, and it’s not just to talk about you… it’s to connect with your ideal clients. The best way to connect is to get out of your own head and into that of your clients. Why explaining what you do is a challenge, especially for coaches If you’re a professional who does deeper work with clients (coaching, holistic medicine, energy work, etc), you might experience what I call the problem-solution gap. The problem-solution gap is the difference between what your clients say their problem is and the real, underlying problem that you help them solve. For example, if a client shows up at your door and says she’s stuck and doesn’t know how to move forward, you might already know from experience that the real underlying issue is fear or a mindset block. But if you start talking about how you can help her overcome her fears and mindset blocks… you’ve lost her. She doesn’t yet know that’s the underlying cause. All she knows is that she feels stuck and she wants to feel unstuck. This is why it’s so important to meet your clients where they are in their journey and clearly explain what you do to help. Sell them what they want and give them what they need.

What is a Brand and Why Do I Need One? A common question I get from new coaches, consultants and small business owners is, “What is a brand, and why do I need one, anyway?” It’s a great question! Branding can be confusing and often gets mistaken for marketing and advertising. While they’re all aligned, your brand is who you are as a business; while marketing and advertising are activities that you do. Understanding your brand is critical to running a successful business and standing out in a crowded marketplace. So what exactly is a brand? A brand is the totality of who your business is. It’s your personality, your tone of voice, your fonts, and your colours. But your brand is more than that. It’s also your reputation andthe experience your clients have when working with you. The good news is — these are all things under your control! When your brand accurately reflects who you are and your work, you set yourself up to attract your ideal clients and grow your business. So let’s talk about the various aspects of a brand, why you need one, and what to consider when defining your own. Ready to get started on building your personal brand? See how you can build your brand from scratch following a proven process. Check it out here!

You’re no stranger to experiencing mindset blocks when it comes to getting visible, even as a coach or consultant. When it comes to getting visible in business (i.e., putting yourself out there and sharing about your work), the biggest block is usually your own mindset. (I’m speaking from experience here!) But first, a refresher: What does “mindset” actually mean? The definition of “mindset” is: (n). A set of beliefs that shape how you make sense of the world and yourself. It influences how you think, feel, and behave in any given situation. The easiest way to think about your mindset is through your thoughts and beliefs. One of the most common places I see new coaches and healers struggle with mindset blocks is around the topic of visibility. As coaches and healers, we need to address our own mindset blocks to get visible As know, your mindset influences everything you do in business, including getting visible and putting yourself out there. How to overcome mindset blocks to getting visible It’s super common to be faced with any of the blocks above. The key is addressing them, so you can build your resilience and self-trust as a coach or healer. The good news is, that once you address these blocks, it makes showing up and getting visible in your business so much easier! If you’re ready to work through your mindset blocks and get visible, I invite you to a one-on-one strategy call. Together, we’ll address the mindset, strategies, and actions you can take to truly show up and shine in your business.

Should You List Your Coaching, Consulting or Small Business Prices On Your Website? Wondering whether or not to list your coaching or consulting prices on your website? This podcast is for you. The debate about whether or not to list your prices on your coaching or consulting website is a heated one! Some say yes, definitely list your prices. Others say no, don’t list them. So how do you know if you should list your coaching prices or not? I firmly believe that you should list your pricing and that doing so is beneficial to you and to your prospective clients. Here’s why. But first — the one time it might be right not to show your prices While sharing this topic in our community, I’ve had some conversations with coaches in other areas of the world. They’ve expressed that it is simply not the cultural norm where they live to share pricing. If that’s the situation you are in, then you know best. What I would recommend to you is developing a professional packages & pricing sheet that you can send to potential clients after your consultation call. Here's one of the reasons I talk about in the podcast to list your pricing on your coaching website 1) Pricing is something clients want to see on a website. Part of your responsibility as a coach or consultant is to provide prospective clients with the information they need, at the time they need it, to support them in making the best decision for them. When website visitors were asked what site information matters most to them, what scored the highest? You guessed it: Price. It’s the goal of your website to make the path to working with you as simple and clear as possible. When you share your price, you’re making it easier by giving prospective clients enough information to take the next step, which is to sign up for a consultation call.

The more we can normalize things not going as planned, the better. It’s normal for things to not always go as planned in business. When was the last time in your business (or life) that things didn’t go as you planned? Assuming you can answer that question, you’re not alone! The truth is, rarely does something work out *exactly* as we planned it. This is true even in business, even when we follow someone’s launch plan to a tee, when we complete all the “assignments* our coach gives us, or we post on social media every day. Yep… even then, things don’t always go as planned. The more we normalize this, the better. But when was the last time you saw someone on Instagram talking about how things didn’t go as planned in their business? Probably never. They’re all talking about how things went exactly right — or even better than expected — and now they’re selling you on *their* plan (which, let’s face it, may or may not have produced the results they claim)! The truth is that we are all human, we are all learning, and this is a constant in business and in life. The more we can normalize things not going as planned, the better. The real work, then, is being OK when things don’t go as planned: Not making it about you, that you did something “wrong”, that you weren’t good/perfect/spiritual enough to make something happen, or that you’re not meant to be doing this work. I see this all the time… Someone launches or even just shares a post on social media and they don’t see the results they want, so they give up. They get so discouraged and defeated when they are barely even out of the gate. Don’t get me wrong. I know how this feels. For one of my launches I followed (insert famous person who teaches how to launch courses) plan to a T. Based on the numbers provided, I “failed.” I did not get the response that I was told I should be getting. I first assumed that I was wrong or I did something wrong, instead of assuming that her plan was wrong for me, or that my own sales cycle might be longer, or (insert any other variables here). There are MANY reasons why things don’t go as planned. Some are in your control, and most are not. That’s just life… and business.

What happens when you coach or consult without a niche. “How do I find my coaching or consulting niche?” It is a common question uttered by new coaches and consultants. After all, you know that you need a business niche, but you just can’t seem to settle on one. And besides, you want to serve everyone! You don’t want to exclude any potential clients or opportunities. But the thing is, by serving everyone, you serve no one. And when you get clear and commit to a niche, the universe responds in kind. You attract your dream clients more easily and naturally, and your business flows more seamlessly. This is what happens when you try to serve everyone: You don’t deeply understand your ideal client’s problems and desired solutions in enough detail. (It’s virtually impossible to understand everyone’s problems and desired solutions!)You aren’t specific enough in your messaging or your marketing, so clients aren’t signing up for what you have to offer.You struggle to create offers. You might spend a lot of time doing custom packages or one-off programs, and you struggle to create a signature offering that you’re known for.You have trouble articulating your unique value to your potential clients.You burn out, trying to serve all the people, all of the time. Not niching down is a no-win game. One that can leave you frustrated and exhausted. And who wants that? Great! So how do I actually find my coaching niche? Instead of finding your niche, think about this more like uncovering your natural niche. It’s highly likely that you already know your dream client: the person you love to serve and can serve better than any other client. It’s just a matter of quelling the limiting beliefs and tapping into your inner guidance in order to unleash your niche… and then claim it! Ready to Unleash Your Niche?

5 of my best marketing tips for coaches, consultants and small business owners. So you’ve decided to become a coach or consultant. Congrats! Being a coach or consultant can be one of the most fulfilling jobs. And… you’ve entered a growing coaching market … meaning there is even more competition in the coaching space. Once you become a coach, you may quickly realise that you’ve also become a business owner! As a business owner, you’ll need to learn the key skills to start, operate, and grow your coaching business; one of which is marketing. Marketing for coaches: “If you build it, they will come” is not a strategy As I’ve said before, “If you build it, they will come,” does not apply to coaching businesses (and most businesses, for that matter!) So in order to grow your coaching business, you’ll need to learn how to market your coaching business. In this podcast, I’ll discuss 5 tips for marketing for coaches, so you can serve more clients and do what you love — COACH! Many different ways to market a coaching business The activities and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Basically, marketing refers to activities you do with the purpose and intent of attracting and serving clients. These activities can include anything from posting on Instagram to doing a free webinar to being a podcast guest or writing a blog post. The good news is that there are sooo many ways to market your coaching. (And the best way to market your business is based on your strengths — take this free quiz to find yours.) Effective marketing will help you grow your business, build your brand as a coach, and connect with potential clients. But there are certain things you want to have in place to make marketing your coaching business effective.

Not Attracting Coaching or Consulting Clients Clients? Here are 5 Reasons Why. When you’ve been doing everything you can to attract coaching, consulting and small business clients, but you’re still not getting the results you want, this may be why. We all go through times when we need to find coaching, consulting and small business clients. This is especially true when you’re just starting your coaching, and consulting practice. When you’re desperate for clients and not getting the results you want, it can be super frustrating. The first thing to remember is: Just because something isn’t working in your business does not mean that anything is wrong with YOU. It simply means that something is not working in your business. The first step to finding a solution is to understand the problem. If you’re not attracting clients (or the right clients), the key is getting clarity on what the problem is… so that you can find the solution. So if you’re not attracting clients despite your best efforts, and you’re wondering why one of these things may be at play. 1. You don’t know who you’re trying to attract 2. Your offer isn’t compelling enough. 3.Your message is missing the mark. 4. You’re not reaching the right people at the right time. 5. Your sales process isn’t converting. Do you know why you’re not attracting clients? Remember, nothing is “wrong” with you if you find yourself in this scenario. Nearly all of us have from time to time. But when you do, it’s a great opportunity to get curious about where the gaps are, so that you can better understand the problem, and then find solutions to remedy it. Want more clarity in understanding why you’re not attracting more coaching clients? Let’s chat! Book a free consultation with me here.