SaaStr 017: Why Fellow Founders Make The Best Advisors & A Transparent Pricing Model Is Fundamental with Laura Behrens Wu, Co-Founder & CEO @ Shippo

Joining us today on The Official Saastr Podcast is Laura
Behrens Wu, Laura is the Founder & CEO @ Shippo, the API and
dashboard for all your shipping needs. They have raised from the likes of SoftTech,
500Startups, SLow Ventures and many more incredible investors. In
today's show with Laura we discuss:

 

• What
  are API’s and what do they allow us to do?


• With
  API’s developer adoption is crucial, what has worked for Laura in
  terms of finding developers, onboarding them and ensuring developer
  retention?


• How
  much of a role does content marketing and education play in a
  complex product and tech stack, like Shippo? What strategies have
  been the most successful in educating potential
  clients?


• Why
  does Laura believe transparent pricing is so fundamental? How does
  Laura harness the freemium model while attempting to onboard large
  corporate clients


• What
  do the next 20 years hold for Shippo? What will it take to reach
  the milestones?

 

In a round we call the
60 Second Saastr,
we also hear:

1. Most
   challenging element of building Shippo?


2. Biggest advice to SMB’s on shipping
   options?


3. The
   fundraising process: What was it like?

 

If you would like to find out
more about the show and the guests presented you can follow us on
Twitter here:

• Jason
  Lemkin


• Harry Stebbings


• Saastr


• Laura Behrens Wu

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