Why Now Is the Time to Raise Your Prices
Is your pricing helping or hurting your bottom line? In this episode, we break down the real cost of undercharging and show you how to reset your pricing strategy for FY2026. From hourly rates to value-based pricing, we reveal the models that protect profits - plus the $10/hour tweak that added $240K to one business.
The Numbers Game · Martin Vidakovic, Nick Reilly, Jason Robinson
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Show Notes
Is your pricing helping or hurting your bottom line? In this episode, we break down the real cost of undercharging and show you how to reset your pricing strategy for FY2026. From hourly rates to value-based pricing, we reveal the models that protect profits - plus the $10/hour tweak that added $240K to one business.
On this episode, we discuss:
(00:00) Intro
(00:35) Why End of Financial Year Is The Best Time to Review Your Pricing
(01:43) How Most Business Owners Get Pricing Wrong
(02:58) Hourly Rates: The Pitfalls You Didn’t Expect
(05:38) Reverse Engineering Your Fees for Profit
(08:19) Fixed Fee Pricing: When It Works and When It Fails
(10:16) Retainers, Fixed Fee and Value Based Pricing
(16:59) Hybrid Pricing Models and Where AI Might Fit In
(17:55) Real-Life Example: A $10/hour Price Rise That Added $240K
(22:10) Why Scale Magnifies Both Profit and Problems
(23:17) E-Comm, Discounts and the Pricing Trap
(24:11) Perceived Value: Why Charging More Can Help You Sell
(25:15) How Business Coaches Set Their Pricing
(32:01) Why Picking the Right Clients Is Part of the Profit Equation
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The Numbers Game is brought to you by Future Advisory & Inovayt.
Hosts:
Nick Reilly
Jason Robinson
Martin Vidakovic
This podcast is produced by VIDPOD.
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