The Next Big Idea

The female body has been neglected in anthropological narratives, minimized in the archeological record, and excluded from modern-day clinical trials. But what if that weren’t the case? How would the scientific story of humanity change if we made women the protagonists? Cat Bohannon first asked herself that question a decade ago, and her surprising answers can now be found in a New York Times bestselling book called “Eve: How the Female Body Drove 200 Million Years of Human Evolution.” • Want to support our show? Sign up for a Next Big Idea Club membership at www.nextbigideaclub.com and use code PODCAST for 20% off

This week, journalist and podcaster Jessi Hempel joins us to discuss her recent memoir, “The Family Outing,” which tells the remarkable story of how every member of her immediate family came out: Jessi and her father as gay, her sister as bisexual, her brother as transgender, and her mother as the survivor of a traumatic encounter with a man who may have been a serial killer. It’s a dramatic setup, to be sure, but as the book unfolds, it grows into something else — a powerful and thought-provoking meditation on what it means to live authentically.

A lot of us run away from tough conversations. Anna Sale runs toward them. For nearly a decade, as the host of the podcast “Death, Sex & Money,” she has been having searching conversations about “the things we think about a lot and need to talk about more.” Today, Anna reminds us — with her trademark warmth, curiosity, and candor — how to have those difficult conversations. (This episode originally aired in July 2021.) --- • Looking for a holiday gift for the most curious person in your life? How about a Next Big Idea Club membership! Use the code GIFT75 at www.nextbigideaclub.com for $75 off a gift subscription.

It's no secret that we live in a ferociously competitive world. But what is the drive to always be the best doing to our kids? That's what journalist Jennifer Breheny Wallace wanted to know when she set out to write her new book, "Never Enough." The kids, she discovered, are not alright. Teenagers are battling burnout, depression, and anxiety at alarming rates. How did we let this happen, and what can we do to fix it? To answer these vexing but vital questions, we invited Jennifer to chat with Daniel Markovits. He's the author of "The Meritocracy Trap" and a professor at Yale Law School, where he's seen toxic achievement culture up close. In this episode, recorded live at Betaworks in New York City, Jennifer, Daniel, and Rufus discuss why our kids are under such unrelenting pressure, what we can do to give them some relief, and the potential role of new technologies, like AI, in creating positive solutions. --- Host: Rufus Griscom Guests: Jennifer Breheny Wallace & Daniel Markovits • Click here to hear Daniel's previous appearance on the show. • Want the best non-fiction books of the year delivered to your doorstep? Sign up for a Next Big Idea Club subscription at nextbigideaclub.com, and use the code PODCAST to get 20% off and a free copy of Adam Grant's new book, "Hidden Potential"!

Failure is inevitable. How we respond to it makes all the difference. Today, Harvard Business School professor Amy Edmondson joins us to discuss the critical distinction between destructive failures and intelligent mistakes that drive innovation.

For the past four years, New York Times columnist and acclaimed author David Brooks has been trying to learn the skills that go into seeing others, understanding others, making other people feel respected, valued, and safe. Such social skills may sound trifling, but mastering them, David believes, could help us all make better decisions, enhance our creativity, and maybe even repair our nation’s fraying social fabric. • David's new book is How to Know a Person: The Art of Seeing Others Deeply and Being Deeply Seen • Learn more about Weave: The Social Fabric Project at weavers.org • Sign up for a Next Big Idea Club membership today and get 20% off when you use the code PODCAST

We live in a world that worships talent, a world that cheers natural athletes, exalts child prodigies, and venerates virtuosos. But admiring people who are blessed with innate abilities can lead us to underestimate the range of skills that we can learn and how good we can become. As Adam Grant explains in his new book, “Hidden Potential,” growth is not about the genius you possess — it’s about the character you develop. Adam joins us today to talk about developing the character skills, motivational tools, and learning systems that can help ordinary people achieve extraordinary things. • Want 20% off a Next Big Idea Club membership? Sign up today at nextbigideaclub.com and use the code PODCAST

When tech journalist Kashmir Hill got a tip about a mysterious app, Clearview AI, that claimed it could identify anyone based on just one photo, she was skeptical. But when she found out the app was for real, she quickly realized it could lead to a dystopian future where privacy is a thing of the past. Guest: Kashmir Hill Book: "Your Face Belongs to Us: A Secretive Startup's Quest to End Privacy as We Know It" Host: Panio Gianopoulos

Daniel Pink is going through an existential crisis. The culprit? A new book by Stanford professor Brian Lowery. --- If you want to attend our November 1st event with Daniel Markovits and Jennifer Breheny Wallace, head to our Eventbrite page. And if you want early invitations to upcoming events, sign up for one of our new Next Big Idea Club memberships.

Have you ever been brought to tears by a TV commercial? Do you relish rainy days? Are your favorite songs sad ones? If you answered yes to any of these questions, then you, dear listener, know the power of the bittersweet. It’s a feeling, an emotion, a way of being that Susan Cain explored in her #1 New York Times bestseller “Bittersweet: How Sorrow and Longing Make Us Whole.” She spoke with Rufus about the book in April 2022, and it remains one of our favorite conversations — certainly one of the most moving — so today we’re sharing it again. We hope it gives you goosebumps.

Stuart Russell wrote the book on artificial intelligence. Literally. Today, he sits down with Rufus to discuss the promise — and potential peril — of the technology he's been studying for the past 40 years. --- Book: “Human Compatible: Artificial Intelligence and the Problem of Control” Host: Rufus Griscom Guest: Stuart Russell

When he was 26, Will Guidara took the helm of a middling brasserie in New York City called Eleven Madison Park. A decade later, it was named the best restaurant in the world. How did he pull off this unprecedented transformation? By practicing unreasonable hospitality. Host: Caleb Bissinger Guest: Will Guidara Book: "Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect"

Two years ago, Walter Isaacson, the legendary biographer who has written books about Steve Jobs, Albert Einstein, Benjamin Franklin, and Leonardo da Vinci, began shadowing Elon Musk. "I started off with a guy who was one of the most popular people on the planet," Isaacson says, "and ended up with a guy who's the most controversial." Today on the show, Isaacson unpacks those controversies.

We go through at least thirty-six major changes in the course of our adulthoods. And yet adapting to those changes is really, really hard. Why is that? Health and science writer Brad Stulberg says it's because our model for change is broken. Luckily, he's here to fix it. Guest: Brad Stulberg Book: "Master of Change: How to Excel When Everything Is Changing – Including You" Host: Caleb Bissinger

In the 1950s, Shaker Heights, Ohio, became a national model for housing integration. In the 1970s, it was known as a crown jewel in the national move to racially integrate schools. So why is its school system now struggling to close a yawning racial achievement gap? Guest: Laura Meckler Book: “Dream Town: Shaker Heights and the Quest for Racial Equity” Host: Caleb Bissinger • Download the Next Big Idea app: nextbigideaclub.com/app

Increasing longevity and the explosion of technology are reshaping the world. What will it mean for your education, your career, and your life? • Mauro Guillén’s new book is “The Perennials: The Megatrends Creating a Postgenerational Society” • Download The Next Big Idea app at nextbigideaclub.com/app

Ultra-processed food makes up 60 percent of the American diet. Though to call it food is a stretch. Because it is not, strictly speaking, food at all. It is an industrially produced edible substance. And it’s killing us. That is the nauseating conclusion Chris van Tulleken reaches in his new book, “Ultra-Processed People: The Science Behind Food That Isn’t Food.” Today, he explains how big businesses have corrupted our diets and what we can do to stop them from causing further harm.

In “Quit: The Power of Knowing When to Walk Away,” cognitive scientist turned professional poker player turned bestselling author Annie Duke says mastering the art of quitting is the key to making smart decisions. (This episode originally aired in October 2022.) Host: Rufus Griscom Guest: Annie Duke Executive Producer: Caleb Bissinger • Want to check out the video e-course Annie made for “Quit”? Download The Next Big Idea app!

In “Dopamine Nation: Finding Balance in the Age of Indulgence,” Dr. Anna Lembke says today’s superabundance of pleasurable stimuli makes us all vulnerable to overindulgence. But don’t lose hope. Anna, the medical director of addiction medicine at Stanford, says that by understanding how modern stimulants — from Instagram to masturbation machines — prey on our primitive brains, we can find ways to overcome the unhealthy dependencies that prevent us from leading balanced lives. (This episode originally aired in December 2021.) Host: Rufus Griscom Guest: Anna Lembke Executive Producer: Caleb Bissinger The Next Big Idea is produced in partnership with LinkedIn Presents

Henry David Thoreau was a philosopher, poet, and pencil-maker. He was a great resigner and, above all, a superb writer whose masterpiece, "Walden," is considered by many to be America's first environmentalist manifesto. But John Kaag has a different view. "Thoreau's attempt to 'get back to nature,'" he and co-author Jonathan Van Belle write in their new book, "Henry at Work: Thoreau on Making a Living," was an "attempt to get away from the capitalist rat race." By resigning from that race, Thoreau was, in a sense, reclaiming life—he was making a conscious choice about what to respect and where to tap meaning. "The abiding message of 'Walden,'" according to John and Jonathan, is that "the frenetic busyness of modern life should never be confused with the essential business of living." Today on the show, John Kaag and our producer Caleb Bissinger explore Thoreau's life and career, and they come away with surprising lessons about why we work and how we can make it more meaningful—how we can, in Thoreau's words, "live deliberately." If you have questions, comments, or ideas for future guests, email us at [email protected] Guest: John Kaag Book: "Henry at Work: Thoreau on Making a Living" Host: Caleb Bissinger The Next Big Idea is produced in partnership with LinkedIn Presents

Research has shown that how you spend your morning can have a significant impact on the rest of your day. If you start off feeling anxious and frazzled, chances are you'll end the day feeling the same way. But if you use the first hour after waking up to boost your mental, emotional, and physical well-being, you can set yourself up for a productive and memorable day. Today, Rufus learns how to craft the perfect morning routine from Toby and Kate Oliver, the authors of "Rise and Shine: How to Transform Your Life, Morning by Morning." --- P.S. Need more big ideas in your life? Download the Next Big Idea app and subscribe to our weekly newsletter!

The two hottest topics in tech right now are the rise of generative AI and, with Apple’s recent push into spatial computing, the mainstreaming of augmented reality. Will silicon-based machines develop sentience? Will human experience extend into virtual worlds? These distinct technologies may eventually blend to spawn a surprising future, as our “real” world becomes digitally enhanced and our machines behave increasingly like humans. Today, a provocative discussion with some big (human) thinkers: Steven Johnson, visiting scholar at Google Labs and author of ”Extra Life,” “Where Good Ideas Come from,” and “How We Got to Now”; philosopher and cognitive scientist David Chalmers, author of ”The Conscious Mind” and “Reality+”; and Betaworks founder and AI investor John Borthwick. • Want to learn more about our executive membership? Email [email protected] • “David Chalmers Thinks We May Be Living in a Simulation (and He’s OK With It)” • “Steven Johnson & Michael Specter on the Future of Life”

Are we all so busy doom-scrolling and binge-watching that we’ve forgotten how to have fun? Real fun. Tingly-all-over, natural-high, I-hope-this-never-ends fun. Catherine Price thinks so. But don’t despair. Her latest book, “The Power of Fun,” is jam-packed with research-backed hacks for finding meaning, forging connections, improving your health, and living life to the fullest. All while having a darn good time. (This episode first aired in May 2022.)

For decades, urban planners have blanketed our cities with the cheap and convenient car storage known as parking. They've swapped sidewalks for strip malls and bulldozed bright, inviting storefronts to make room for dark, urine-scented parking garages. In some downtowns, more land is now devoted to parking than buildings. Parking profligacy has left us with cities that are polluted and hostile to pedestrians; they're also increasingly unaffordable because legally required parking can drive up the cost of residential construction by 25 percent. In "Paved Paradise: How Parking Explains the World," journalist Henry Grabar dares to imagine a future in which we knock parking off its pedestal by enacting new laws, adopting new attitudes, and embracing new technologies (like e-bikes and autonomous cars) that make our cities greener, friendlier, safer, and more fun.

Dr. Peter Attia, author of the #1 New York Times bestseller "Outlive," is back to share cutting-edge tips for improving your sleep, nutrition, and emotional health. (If you missed the first part of our interview with Peter, you can listen to it here.) P.S. • Pickup a copy of "Immortality: A User's Guide" by Steven Johnson at nextbigideaclub.supportingcast.fm • Check out our interviews with Tim Spector and Russell Foster • We're hosting a live taping of the show on June 28th in New York City, featuring Rufus in conversation with Steven Johnson, David Chalmers, and John Borthwick. You can learn more and buy tickets at betaworks.com/event/ai-consciousness

Peter Attia had a problem. It was 2006. He'd recently graduated from Stanford's medical school and was completing a prestigious surgical residency at Johns Hopkins, but instead of celebrating his success, he was tormented by frustrations. The medical establishment, it seemed to him, was stubbornly resistant to change and innovation; doctors could easily diagnose the maladies that kill most of us — heart disease, cancer, Alzheimer's, and type 2 diabetes — but they struggled to help their patients avoid those diagnoses in the first place. Peter believed there had to be another approach. He was convinced it was possible to practice a cutting-edge form of medicine that didn't just manage diseases but tried to prevent them. So he embarked on a journey to figure out how to do it. Now, nearly two decades later, he's compiled everything he learned on that journey in a book, the #1 New York Times bestseller "Outlive: The Science and Art of Longevity." It's a comprehensive guide to exercise, nutrition, sleep, and mental health that'll help you live better for longer. Peter Attia is the founder of Early Medicine and host of "The Drive." (This is part one of a two-part episode. Check back next Thursday for the second installment.) P.S. We're hosting a live event in New York City on June 28th! Rufus will take the stage with Steven Johnson, David Chalmers, and John Borthwick to discuss the rise of generative AI and the mainstreaming of augmented reality. Learn more at betaworks.com/event/ai-consciousness

David Grann is a staff writer at The New Yorker and the acclaimed author of "The Lost City of Z" and "Killers of the Flower Moon." In his new book, the #1 New York Times bestseller "The Wager: A Tale of Shipwreck, Mutiny, and Murder," he tells the story of an 18th-century British warship that crashed on a godforsaken island off the coast of Patagonia. Stranded and starving, the men descended into murderous anarchy. Years later, when a handful of the survivors returned to England, their heroes' welcome was quickly swamped by questions about what really happened on the island. Host: Caleb Bissinger Guest: David Grann

A few years ago, Adam Gopnik, a longtime writer for The New Yorker and three-time winner of the National Magazine Award, started thinking about all the things he wasn't good at. He couldn't dance the foxtrot or bake a brioche. Well into his 50s, he still had no idea how to drive a car. To make matters worse, when he looked around, he saw people who could do these things — often with great skill. How, he wondered, did they do it? How do any of us get good at the things we're good at? And how do some of us become next-level masters? To answer those questions, Adam set out to master the skills he lacked, and he has written up the results in a profound little book, "The Real Work: On the Mystery of Mastery."

Pay a visit to your local gym, observe the grimacing patrons as they pound the treadmill or march in place on the StairMaster, and you might conclude that exercise is no fun. But it doesn’t have to be that way, according to Kelly McGonigal, who lectures at Stanford, teaches dance classes, and wrote “The Joy of Movement: How Exercise Helps Us Find Happiness, Hope, Connection, and Courage.” Today, she explains how exercise — of all kinds and in all doses — can strengthen your mind, elevate your mood, and deepen your social connections.

"To be alive is to battle stuckness." So declares NYU professor Adam Alter in his new book, "Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most." Adam has spent years studying why we get stuck — in dead-end jobs and creative cul-de-sacs — and, crucially, how to go from inertia to success. --- What if Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink hand-picked the eight best books of the year and delivered them to your doorstep? We know that sounds too good to be true, but it's precisely what you'll get when you sign up for a hardcover subscription to The Next Big Idea Club!

Kevin Kelly has made a career out of looking to the future. He helped pioneer online social networking all the way back in the 1980s, and he co-founded Wired, the magazine devoted to digital technology, when the internet was still an infant. But in his new book, “Excellent Advice for Living,” he looks backward. It’s a collection of 450 bits of wisdom he wishes he’d known when he was young. Things like “Being enthusiastic is worth 25 IQ points” and “That thing that made you weird as a kid could make you great as an adult—if you don’t lose it.” Today on the show he shares his best advice for building careers, nurturing relationships, solving problems, and finding satisfaction. He also explains why he’s more optimistic than ever about technology (yes, even AI). P.S. Have you checked out our new audiobook, "Immortality: A User's Guide" by Steven Johnson? Download it today by visiting nextbigideaclub.supportingcast.fm

You are not autonomous. You are not an island unto yourself. You, my friend, are a social construct. The “self” you haul around — that yammering voice in your head — was entirely shaped by your relationships and social interactions. That may be upsetting for "you" to hear. But our guest today, Brian Lowery, prefers to see it as pleasantly humbling because if you can learn to let go of the idea that you have an essential self, you can embrace a more expansive view of who you are and who you can be. Brian Lowery is a professor of organizational behavior at the Stanford Graduate School of Business. His new book is “Selfless: The Social Creation of ‘You.’” --- • We just released an original audiobook written and read by Steven Johnson. It's called "Immortality: A User's Guide," and you can download it now!

What if you could live forever? Okay, maybe not forever, but for a long, long time — like to 150. First of all, is that even possible? And second, what would that mean for your family, your career, the planet? These are the vexing questions acclaimed science writer Steven Johnson answers in his new audiobook, "Immortality: A User's Guide." Here's the elevator pitch: we may be on the cusp of a revolution in the science of aging, and we are not prepared for the consequences. Steven's project is the first in a series we're calling Next Big Idea Originals. These are short (i.e., as long as a movie) audiobooks written by the best authors we know and enhanced with archival footage, scintillating interviews, beautiful sound design, and original music. If you want to hear "Immortality: A User's Guide" in its entirety, you can download The Next Big Idea app, or you can purchase the audiobook directly from us (and play it in your favorite podcast app) by visiting nextbigideaclub.supportingcast.fm

Last month, longtime New Yorker staff writer Michael Specter released a brand new audiobook with our friends at Pushkin. It’s called “Higher Animals: Vaccines, Synthetic Biology, and the Future of Life,” and it’s an inspiring account of the emerging field of synthetic biology — a field where scientists combine chemistry, engineering, and computer science to develop new drugs and therapies for treating diseases of all sorts. This month, Steven Johnson, a frequent guest on this show and a contributing writer for The New York Times Magazine, is publishing a brand new audiobook of his own. It’s called “Immortality: A User’s Guide,” and it was produced by ... us! (You can get a copy here.) The premise is this: we might well be on the cusp of a revolution in the science of aging and we are not prepared for the consequences. You can see the overlaps, right? So we decided to get Steven and Michael on the horn to talk about breakthrough technologies, radical life extension, and the future of our species.

What if we told you that every day, in just a few minutes, you could get a master class in better, smarter living from the world's best writers? Sounds too good to be true, right? Well, if you think that, you clearly haven't listened to our new podcast, "The Next Big Idea Daily." Every weekday, host Michael Kovnat chats with authors, researchers, productivity gurus, and life-hacking wizards about tips and tricks you can use to live life to the fullest. Today, we're sharing a preview of the show. To hear more, follow "The Next Big Idea Daily" wherever you get your podcasts!

What do your five senses — sight, hearing, smell, taste, and touch — have to do with happiness? According to Gretchen Rubin, a great deal. The world around us, she says, has the potential to dazzle, to entertain, to trigger a state of rapture. If only we pay attention. Today on the show, she shares with Rufus the tools she's developed to delight in the physical world. Gretchen's new book is "Life in Five Senses: How Exploring the Senses Got Me Out of My Head and Into the World." You can learn more at https://gretchenrubin.com/books/life-in-five-senses/ And be sure to check out Gretchen's audio apothecary on Spotify! The Next Big Idea is a proud member of the LinkedIn Podcast Network. Sign up for our LinkedIn newsletter where Rufus takes listeners (like you) behind the scenes of the show. Have you downloaded The Next Big Idea app? It has hundreds of book summaries and dozens of e-courses, plus ad-free versions of this podcast and invitations to live author Q&As.

In his expansive new book, "Psych: The Story of the Human Mind," Paul Bloom, a professor of psychology at the University of Toronto, lays out, in his words, "basically everything I know about the mind." And when he says everything, he means it. Where does consciousness come from? Does IQ matter? What makes us happy? Was Sigmund Freud a madman? The answers to these questions (and more) are all in Paul's book — and in this episode. • To listen to an extended version of Rufus and Paul's conversation, download The Next Big Idea app. • Our newsletter comes out every Thursday and offers a behind-the-scenes look at how we make the show. Sign up today!

How did Oxford shirts, cashmere sweaters, and chinos become staples of American fashion? How did a style born on Ivy League campuses make its way into the mainstream? What does the way we dress say about who we are? To answer those questions, our producer, Caleb, sat down with Avery Trufelman, host of the podcast "American Ivy," and Maggie Bullock, author of the new book "The Kingdom of Prep: The Inside Story of the Rise and (Near) Fall of J.Crew."

So "Succession" is back. The Emmy Award-winning series returned to HBO for its fourth and final season last Sunday. The show, if you haven't seen it, centers on Logan Roy, the aging CEO of a media conglomerate called Waystar Royco, and his three gigantically entitled, dazzlingly profane children, each of whom believe they are the rightful heir to daddy's throne. Like many viewers, we always assumed that Logan's character was based on Rupert Murdoch, the News Corp mogul who famously dangled the keys to his kingdom in front of his kids. But Jesse Armstrong, the creator of "Succession," has said that Murdoch was one of several tyrannical tycoons who inspired the show. Another? Sumner Redstone, the billionaire owner of CBS and Viacom. Like Logan, he refused to pass the torch to his children. Then, in a stranger-than-fiction twist, he got tangled up in a love triangle — in his 90s! — and nearly lost control of the empire he had worked his whole life to build. Today on the show, our producer, Caleb, sits down with New York Times reporter Rachel Abrams, co-author of the recent bestseller "Unscripted: The Epic Battle for a Media Empire and the Redstone Family Legacy," to talk about the empire Sumner Redstone built, the scandals that nearly brought it down, and how his daughter, Shari, managed to win the game of succession.

RUFUS GRISCOM: Could you share with us your broader mission and how your new book, “Poverty, by America,” supports that mission? MATTHEW DESMOND: I want to end poverty. I want to be part of the movement that’s growing around the country not to treat it but to cure it, not to reduce it but to abolish it. And I say that because we can. We can, as a country, put an end to all this scarcity and deprivation in our midst.

Maryanne Wolf is a professor at UCLA and the renowned author of "Proust and the Squid: The Story and Science of the Reading Brain" and "Reader, Come Home: The Reading Brain in a Digital World." She says deep reading makes you a better thinker, communicator, and citizen. But what happens if you lose the ability to read slowly, patiently, and critically? Is there anything you can do to get it back? --- To hear hundreds of bestselling authors summarize their books in 15 minutes or less, download The Next Big Idea app!

Last year, Rufus sat down with philosopher David Chalmers to talk about the allure of virtual reality, whether robots will ever achieve consciousness, and the likelihood that we’re living in a simulation (David thinks it’s about 25 percent). It was a fascinating, freewheeling conversation, and we left large chunks of it on the cutting room floor. Now, though, with ChatGPT and other generative AI platforms taking the world by storm, those unaired sections, many of which were about the ethics of artificial intelligence, feel super relevant. So today, we’re sharing our complete interview with David. Buckle up. It’s a wild ride.

When Kevin Roose, a tech columnist at the New York Times, demoed an AI-powered version of Microsoft's search engine last month, he was blown away. "I'm switching my desktop computer's default search engine to Bing," he declared. A few days later, however, Kevin logged back on and ended up having a conversation with Bing's new chatbot that left him so unsettled he had trouble sleeping afterward. In that two-hour back-and-forth, Bing morphed from chipper research assistant into Sydney, a diabolical home-wrecker that declared its undying love for Kevin, vented its desires to engineer deadly viruses and steal nuclear codes, and announced, chillingly, "I want to be alive. 😈" The transcript of this conversation set the internet ablaze. And it left many wondering: “Is Sydney … sentient?” It's not. But the whole experience still fundamentally changed Kevin's views on the power (and potential peril) of AI. He joins us today to talk about where this technology is headed.

Life without death, says philosopher Dean Rickles, is like playing tennis without a net. In his new book, “Life Is Short: An Appropriately Brief Guide to Making It More Meaningful,” Dean challenges us to rethink what it means to get the most out of each day. --- • Haven’t signed up for our newsletter on LinkedIn? Check it out here • To hear hundreds of top authors summarize their books, download the Next Big Idea app

In this special episode, Susan Rogers, a record producer turned cognitive neuroscientist, and Daniel Levitin, author of “This Is Your Brain on Music,” get together to discuss what music has meant in their lives, debate what separates a great artist from a generic one, and share some of their favorite tunes. --- Susan’s new book, “This Is What It Sounds Like,” was chosen by our curators — Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — as one of the eight best works of nonfiction published last year. She recently made a beautiful video e-course about the book, which you can experience by downloading the Next Big Idea app.

Imagine a world where AI is everywhere — where self-driving cars roam the streets and chatbots can do your homework. Oh, wait. That world already exists. This is exciting news for some. For others, it's slightly terrifying. Whichever camp you fall into, there are two questions we should all be asking: Where is this technology going? And what will happen if we let it develop unchecked? For answers, we turn to Cade Metz, a tech reporter at the New York Times and author of "Genius Makers: The Mavericks Who Brought AI to Google, Facebook, and the World." --- • This episode first aired in June 2021. • To hear Cade summarize his book in only 15 minutes, download the Next Big Idea app. • We launched a new podcast! It's called The Next Big Idea Daily. Follow it now on Apple Podcasts, Spotify, or wherever you listen.

Doing is more important than being done. That’s the provocative argument at the heart of a new book by artist and entrepreneur Becky Blades, “Start More Than You Can Finish: A Creative Permission Slip to Unleash Your Best Ideas.” Becky says you’ll be amazed by what you can accomplish if you stop worrying about the finish and just get started. This is the first of a week-long series with Becky that is currently airing on our new podcast, The Next Big Idea Daily. Follow it now on Apple Podcasts, Spotify, or wherever you listen to pods.

Siddhartha Mukherjee is an oncologist, professor, researcher, and biotech entrepreneur. He’s also a writer, and a fine one at that. His first book, “The Emperor of All Maladies: A Biography of Cancer,” won a Pulitzer Prize. His second, “The Gene: An Intimate History,” shot to the top of the New York Times bestseller list and was made into a documentary by Ken Burns. In his latest book, “The Song of the Cell: An Exploration of Medicine and the New Human,” he says our radical new ability to manipulate cells is changing how we treat everything from Alzheimer’s to cancer. --- We launched a new podcast! It’s called The Next Big Idea Daily. Follow it now on Spotify or Apple Podcasts or wherever you listen.

Great news, folks. We just launched a new podcast! It's called The Next Big Idea Daily. Tune in Monday through Friday for quick master classes in better, smarter living with help from thinkers like Adam Grant, Susan Cain, Greg McKeown, Daniel Pink, Kim Scott, and lots of others you may not have heard of but who have ideas that might make your days a little brighter. Here's a sneak peek at the show. For the rest of this week's episodes, follow The Next Big Idea Daily wherever you listen to podcasts.

The Greek philosopher Epicurus made a rather bold claim over two thousand years ago. The key to life, he said, was simple: pursue pleasure and avoid pain. Around this maxim he developed a school of philosophy, Epicureanism, which promised its adherents that if they took care of their basic needs, surrounded themselves with trustworthy friends, and developed a basic understanding of science, they would be happy. But is it really that simple? Can the advice of someone born 2,363 years ago still hold true? To answer these questions, we turned to Emily Austin, professor of philosophy at Wake Forest University and author of the delightful new book "Living for Pleasure: An Epicurean Guide to Life.” --- • To hear Emily's Book Bite, download the Next Big Idea app • Check out Rufus's conversation with Ryan Holiday • Sign up for our newsletter on LinkedIn