The Next Big Idea

On the surface, Ian Leslie's book John & Paul: A Love Story in Songs is a dual biography of the greatest songwriting duo the world has ever seen. So not exactly standard Next Big Idea territory. But what’s remarkable about Ian's book, which I've been pressing on everyone I know, whether they're Beatlemaniacs or the opposite (i.e., Rolling Stones fans), is that through the narrative of this tender, tempestuous, radically inventive partnership — romance, really — genuinely big ideas emerge about creativity, vulnerability, and how to get by with a little help from your friends. Watch The Next Big Idea on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠. Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠[email protected]⁠. We love getting fan mail. Sponsored By: Bitdefender — Get 30% off your plan at bitdefender.com/idea Factor — Head to ⁠factormeals.com/idea50off⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at granola.ai/idea Shopify — Start your $1/month trial at ⁠⁠⁠shopify.com/nbi⁠⁠⁠

Five years ago, Michael Pollan — the acclaimed author of The Botany of Desire, The Omnivore's Dilemma, and How to Change Your Mind — went looking for an answer to one of life's great mysteries: "How does three pounds of brain matter generate subjective experience?" The result is his luminous new book, A World Appears: A Journey Into Consciousness, which comes out tomorrow. Great journalists like Michael have a nose for story and a knack for timing. Both are on display in A World Appears. It's a page-turner teeming with maverick characters. It's a startling look at the emerging science of plant sentience. And it's an urgent exploration of a question we can't afford to ignore: Could consciousness — that is, "subjective or felt experience," the trippy miracle that when we open our eyes, a world appears — emerge in AI? * * * A World Appears is the Next Big Idea Club’s latest selection. To get an early copy, a personal note from Michael, and an invitation to a Q&A with him on March 10, become a member at nextbigideaclub.com⁠⁠. Code PODCAST gets you a super secret discount (spoiler: it’s 20% off). If you enjoyed this episode, check out our conversations with Antonio Damasio, David Chalmers (here and here), Sara Walker, Paul Bloom, Robert Sapolsky, Sam Harris, and Gaurav Suri and Jay McClelland. Watch The Next Big Idea on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠. Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠[email protected]⁠. We love getting fan mail. Sponsored By: Bitdefender — Get 30% off your plan at bitdefender.com/idea Factor — Head to ⁠factormeals.com/idea50off⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at granola.ai/idea Shopify — Start your $1/month trial at ⁠⁠⁠shopify.com/nbi⁠⁠⁠

The only constant is change. You’ve heard it a thousand times. But here’s what the cliche leaves out: Change may be inevitable, but how you respond to it — and who you become because of it — that part’s up to you. Maya Shankar knows a thing or two about this. She’s studied change as a cognitive scientist, explored it on her podcast “A Slight Change of Plans,” and now written a book — The Other Side of Change — about how the hardest moments of our lives can transform us … for the better. In the book, she tells remarkable stories of people overcoming colossal change — debilitating diagnoses, amnesia, incarceration — and extracts universal lessons grounded in the latest science. “When a big change happens to us,” she tells us in this episode, “it can feel like a personal apocalypse of sorts. And that the word apocalypse comes from the Greek word apokálypsis, which actually means revelation. That etymology is instructive. Change can upend us, yes. But it can also reveal things to us.” * * * Watch The Next Big Idea on YouTube! You can find our episodes ⁠⁠here⁠⁠. Follow Rufus on ⁠LinkedIn⁠, subscribe to our ⁠Substack⁠, or send us an email at [email protected]. We love getting fan mail. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠nextbigideaclub.com⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). That Tim Kreider essay we quoted is called “Reprieve,” and you can find it in his wonderful book We Learn Nothing. The George Saunders clip comes from his lovely conversation with David Marchese, co-host of “The Interview.” You can listen to it here. Sponsored By: Bitdefender — Get 30% off your plan at bitdefender.com/idea Factor — Head to factormeals.com/idea50off and use code idea50off to get 50% off your first box Shopify — Start your $1/month trial at ⁠⁠shopify.com/nbi⁠⁠

Do you ever feel like you're drowning in health advice? Eat this, not that. Take this supplement, but only after popping this other one first. Here’s the good news: Most of it doesn't matter. In Eat Your Ice Cream, renowned physician Ezekiel Emanuel shares six simple rules for living longer — and gives you permission to ignore pretty much everything else. The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠here⁠⁠. If you enjoyed this conversation, check out our interviews with Russell Foster, Tim Spector, Casey Means, Kelly McGonigal, Chris van Tulleken, and Eric Topol. Follow Rufus on ⁠LinkedIn⁠, subscribe to our ⁠Substack⁠, or send us an email at [email protected]. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠nextbigideaclub.com⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). Today’s episode is sponsored by Factor. Head to factormeals.com/idea50off and use code idea50off to get 50% off your first Factor box plus free breakfast for one year. We’re also sponsored by Shopify. Start your $1/month trial at ⁠⁠shopify.com/nbi⁠⁠.

If you’ve spent any time on social media in the last few years, you’ve probably noticed the rise of what Brad Stulberg calls “hustle-culture greatness” — influencers who promote labyrinthine morning routines, ruthlessly optimized habits, and ascetic self-discipline. “That is not excellence,” says Brad. “That is a bunch of elaborate kabuki that masquerades as the real thing.” The real thing is about challenging yourself in worthwhile endeavors, focusing on what matters most, and expressing the unique qualities that make you who you are. In a word, excellence. Today, we’ll teach you how to pursue it. Brad’s new book, The Way of Excellence, is out now. Pick up a copy on Amazon, Audible, or Bookshop.org. The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠here⁠⁠. If you enjoyed this conversation, check out Brad’s last appearance on the show. Follow Rufus on ⁠LinkedIn⁠, subscribe to our ⁠Substack⁠, or send us an email at [email protected]. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠nextbigideaclub.com⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). We have two great sponsors for today’s episode. The first is Factor. Head to factormeals.com/idea50off and use code idea50off to get 50% off your first Factor box plus free breakfast for one year. The second is Shopify. Start your $1/month trial at ⁠⁠shopify.com/nbi⁠⁠.

In her new book, ⁠Mattering⁠, Jennifer Wallace argues that our deepest crises — loneliness, anxiety, political rage — stem from a single unmet need: the need to matter. How did this happen, and what can we do about it? The Next Big Idea is now on YouTube! Check out our episodes ⁠here⁠. If you enjoyed this conversation, we think you'll like Jennifer’s previous appearance on the show, her episode of The Next Big Idea Daily, and Rebecca Goldstein’s book bite for The Mattering Instinct. Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at nextbigideaclub.com, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). Today’s episode is sponsored by Shopify. Start your $1/month trial at ⁠shopify.com/nbi⁠

You know that feeling when you meet someone and something just … clicks? Scientists have a name for it. They call it “interpersonal synchrony.” Turns out we subconsciously mimic other people’s movements, postures, facial expressions, and gestures. We even sync involuntary functions like heart rate, blood pressure, brain waves, pupil dilation, and hormonal activity. Kate Murphy, author of the forthcoming book Why We Click, says interpersonal synchrony — syncing for short — is our superpower. But there’s a catch. The same instinct that bonds us can also hijack us. Sponsored By: Shopify - Start your $1/month trial at ⁠shopify.com/nbi⁠ The Next Big Idea Club - Join a stimulating community for a year of learning and growth at ⁠nextbigideaclub.com⁠ If you enjoyed this episode, check out our conversations with Charles Duhigg, David Brooks, and John Colapinto. Want to connect? 🔗 Follow Rufus on ⁠LinkedIn⁠ 📖 Subscribe to our daily newsletter, ⁠Book of the Day⁠ ✉️ Send us an email: ⁠[email protected]⁠ 🎥 Watch video episodes on our YouTube channel: https://www.youtube.com/@NextBigIdeaClub

Evan Ratliff started a company last summer. He and his co-founders came up with a name, hired a team, built a website, and launched an app. They interviewed interns, planned a company hiking trip, and fielded inbound interest from VCs. Normal startup stuff. Except for one thing: All of Evan's employees are AI agents. So are his co-founders. He's been documenting the journey on his podcast Shell Game — what works, what doesn't, and what it might tell us about a future where AI employees are everywhere. Sponsored By: Shopify - Start your $1/month trial at shopify.com/nbi

As the co-founder and CEO of Circle — the fintech powerhouse that issues USDC, a popular cryptocurrency pegged to the US dollar — Jeremy Allaire has had a front-row seat to the crypto revolution. Circle now commands a market cap of over $20 billion, yet Jeremy insists it is still an "early stage company." Why? Because the true transformation of the global economy, he says, is just beginning. In this episode, Jeremy and Rufus discuss how the economic system is becoming “internet native," what happens when money becomes programmable, and why blockchain is the "major missing layer" of the internet. Sponsored By: Shopify - Start your $1/month trial at shopify.com/nbi — 🎁 Join the Next Big Idea Club and we'll send you a signed copy of Walter Isaacson's new book, The Greatest Sentence Ever Written. You’ll also get ad-free versions of this show, invitations to member-only Q&As, and the six best books of the year delivered to your door. Sign up at nextbigideaclub.com and use code PODCAST for 20% off. 🎥 Watch video episodes on our YouTube channel: https://www.youtube.com/@NextBigIdeaClub Want to connect? 🔗 Follow Rufus on ⁠⁠LinkedIn⁠⁠ 📖 Subscribe to our daily newsletter, ⁠⁠Book of the Day⁠⁠ ✉️ Send us an email: ⁠[email protected]⁠

Chris Dixon runs a16z crypto, a fund that has raised more than $7 billion. So it’s no surprise that when talking about the blockchain, he says things like, “ I've never seen a situation in technology where the gap between what I believe is the potential of the technology and the perception is so wide.” The thing is, he may be right. From enabling digital ownership to complementing AI, the blockchain is poised to reshape the world. In this episode, which first aired in February 2024, Chris explains how. Sponsored By: Shopify - Start your $1/month trial at shopify.com/nbi The Next Big Idea Club - Join a stimulating community for a year of learning and growth at nextbigideaclub.com

Maryanne Wolf is a UCLA professor and the renowned author of "Proust and the Squid: The Story and Science of the Reading Brain" and "Reader, Come Home: The Reading Brain in a Digital World." She says deep reading makes you a better thinker, communicator, and citizen. But what happens if you lose the ability to read slowly, patiently, and critically? Is there anything you can do to get it back? Sponsored By: GoDaddy - Get a domain for pennies at godaddy.com/nbi The Next Big Idea Club - Get 20% a membership when you use code PODCAST at nextbigideaclub.com (This episode first aired in March 2023.)

This is one of our favorite episodes — a conversation with Priya Parker, a conflict resolution specialist who’s worked on peace processes around the world, about her book The Art of Gathering. What she told him changed how we think about every dinner party, every work meeting, every family get-together we host. Priya’s argument is simple but radical. She says most of our gatherings fail because we focus on the wrong things. We obsess over the menu, the playlist. And we ignore the one question we should be asking: Why are we bringing these people together? With the right answer to that question, she says, you can turn any gathering into something meaningful — maybe even transformative. (This episode first aired in January 2020.) Supported By: Aura Frames - Get $35 off Aura’s best-selling Carver Mat frames by using promo code IDEA at auraframes.com GoDaddy - Get a domain for pennies at godaddy.com/nbi The Next Big Idea Club - Take 20% off a subscription or gift with code PODCAST at nextbigideaclub.com

What does it mean to flourish? According to author Daniel Coyle, flourishing is “joyful, meaningful growth — shared.” But how do you achieve that enviable state? The answer lies in Dan’s forthcoming book, “Flourish,” which you can pre-order now on Amazon, Audible, or Bookshop.org. Highlights: (5:11) Life isn't a treasure hunt; it’s more like treasure creation (14:15) The $90 million deli that said no to Disney (20:40) Your brain’s two attention systems (58:00) The rule of the beautiful mess (65:07) Why you should open yellow doors Sponsored By: GoDaddy | Get a domain and professional email plan for just $0.99/month at Godaddy.com/GDNOW Aura Frames | Get $35 off Aura’s best-selling Carver Mat frames by using promo code IDEA at auraframes.com The Next Big Idea Club | Know someone who devours great nonfiction? Get them a year of the best new ideas and take 20% off with code PODCAST at nextbigideaclub.com

In our divided nation, there's one thing many of us seem to agree on: winter sucks. A recent study found that nearly half of Americans would skip winter if they could. Yet not everyone dreads the cold months. Psychologist Kari Leibowitz has spent years studying these winter-lovers, and she's arrived at a surprising truth: people who thrive this time of year aren't just born that way — they've learned to see the season differently. So can you. (This episode first aired in January 2025.) Sponsored By: Aura Frames - Get $35 off Aura’s best-selling Carver Mat frames by using promo code IDEA at auraframes.com GoDaddy - Get a domain and professional email plan for just $0.99/month at Godaddy.com/GDNOW

Daniel Coyle will soon join us on the show to talk about his forthcoming book, Flourish. Today, we're revisiting our 2022 conversation with Dan about his last book, The Culture Playbook. Here's how we described the episode back then: The filmmakers at Pixar. The servers at Union Square Cafe. The badasses on SEAL Team Six. What do these super successful groups all have in common? Strong team culture. But what exactly is culture, and how do you build it? Daniel Coyle has spent the last few years searching for answers. In this episode, he shares what he’s found. Sponsored By: Aura Frames - Get $35 off Aura’s best-selling Carver Mat frames by using promo code IDEA at auraframes.com GoDaddy - Get a domain and professional email plan for just $0.99/month at Godaddy.com/GDNOW

A few weeks ago, Rufus moderated a panel discussion at Vanderbilt’s New York City campus on artificial intelligence and the future of American higher education. Today, we’re bringing you that conversation. It features Nabiha Syed, executive director of Mozilla Foundation; Nicholas Dirks, president and CEO of the New York Academy of Sciences; Julie Samuels, president and CEO of Tech:NYC; and Matthew Johnson-Roberson, inaugural dean of the College of Connected Computing at Vanderbilt. Listen to our interview with Sal Khan here Follow Quantum Potential here

New York Times columnist and acclaimed author David Brooks has been trying to learn the skills that go into seeing others, understanding others, making other people feel respected, valued, and safe. Such social skills may sound trifling, but mastering them, David believes, could help us all make better decisions, enhance our creativity, and maybe even repair our nation’s fraying social fabric. This episode first aired in November 2023. Host: Rufus Griscom Guest: David Brooks Book: How to Know a Person: The Art of Seeing Others Deeply and Being Deeply Seen • Learn more about Weave: The Social Fabric Project at weavers.org • Sign up for a Next Big Idea Club membership today and get 20% off when you use the code PODCAST

In this conversation, recorded live on Zoom with members of the Next Big Idea Club community, Brené and Rufus talk about what drives her, how Texas has shaped her, the leadership skills that matter most, and work-life balance. Plus, our curator Adam Grant makes a surprise cameo. Brené’s new book is Strong Ground. 🎁 Join the Next Big Idea Club today and we'll send you a signed copy of Walter Isaacson's new book, The Greatest Sentence Ever Written. You'll also get ad-free versions of this show, invitations to member-only Q&As, and the six best books of the year delivered to your door. Sign up at nextbigideaclub.com and use code PODCAST for 20% off. 🎥 Watch video episodes on our YouTube channel: https://www.youtube.com/@NextBigIdeaClub

Brené Brown is a researcher, storyteller, and author who hosts the podcast Dare to Lead and has given some of the most popular TED Talks of all time. In this episode, recorded live at an Authors@Wharton event, Brené and our curator Adam Grant talk about her new book, Strong Ground. They discuss how to identify your core values, what courageous leadership looks like, and whether vulnerability has become more popular. They also address the problems with “executive presence,” compare notes on how to have hard conversations and set boundaries, debate the merits of the “tush push,” and reflect on what Brené learned from working with FBI hostage negotiators. This conversation first appeared on ReThinking with Adam Grant. It’s one of our favorite podcasts. Follow it now wherever you listen. --- 🎁 Join the Next Big Idea Club today and we'll send you a signed copy of Walter Isaacson's new book, The Greatest Sentence Ever Written. You'll also get ad-free versions of this show, invitations to member-only Q&As, and the six best books of the year delivered to your door. Sign up at nextbigideaclub.com and use code PODCAST for 20% off. 🎥 Watch video episodes on our YouTube channel: https://www.youtube.com/@NextBigIdeaClub

What is the greatest sentence ever written? According to Walter Isaacson — former editor of Time, ex-CEO of CNN, and the acclaimed biographer of Elon Musk, Steve Jobs, Benjamin Franklin, and Jennifer Doudna — it’s this: “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” Yes, it’s eloquent, but more than that, it gave the United States a mission statement, one that we are still striving — fitfully, imperfectly — to meet. Walter’s new book, The Greatest Sentence Ever Written, unpacks that mission statement: how it came to be written, what it meant to the founders, and why it matters today. We're pleased to announce that we've chosen it as our latest selection for the Next Big Idea Club. That means current members will receive a copy in the mail any day now, along with a digital reading guide, the opportunity to discuss the book with fellow members in our WhatsApp community, and an exclusive invitation to a live Q&A with Walter in December. If you're not already a member, sign up today at nextbigideaclub.com. And if you use the code PODCAST at checkout, we’ll take 20% off your order and send you a signed copy of the book.

When Walter Isaacson, the legendary biographer of Steve Jobs, Albert Einstein, Benjamin Franklin, and Leonardo da Vinci, started shadowing Elon Musk, he found himself following "a guy who was one of the most popular people on the planet, and ended up with a guy who's the most controversial." Today on the show, Isaacson unpacks the transformation. (This episode first aired in September 2023.)

Andrew Ross Sorkin’s new book, 1929: Inside the Greatest Crash in Wall Street History—and How It Shattered a Nation, is an eye-opening account of the forces that led to the worst financial crisis in history and the lessons that disaster can teach us about today’s economy. (7:09) Life before the crash (8:58) How Americans developed a taste for leverage (17:10) What happened on Black Thursday (20:05) Why so few people saw the crash coming (26:23) Could the crash have been averted? (37:13) Andrew’s fascination with money (39:22) What if financial bubbles are a feature, not a bug? (41:35) Could we be headed for another 1929? (45:00) The dangers of leverage (53:16) How the blockchain will revolutionzie finance

Nick Thompson is the CEO of The Atlantic. But he moonlights as a damn good runner. At 44, he ran a marathon in 2 hours and 29 minutes, making him one of the fastest marathoners his age on the planet. He later set an American age group record in the 50K. He has run in blazing heat with ice tucked into his hat and in frigid cold with Vaseline dabbed on his nose. He's run up sunny mountain trails and down dark city streets. He has run, and run, and run some more. His relationship with the sport is the subject of his new memoir, The Running Ground. It's a book about the fragile boundary between love and obsession, between progress and suffering. And it's about the way we all run in loops: away from the past and then back toward it. (4:35) Nick reads from The Running Ground (8:00) On his father: "Not a simple guy" (16:34) How the sport finds you (30:00) A personal best, then a cancer diagnosis (40:56) The four states of running bliss (and how to reach them) (46:29) How Nick got faster in his forties (49:14) The big takeaway (50:33) Want to start running? Do this. (53:14) Is running actually good for you?

As promised, today we’re bringing you a full-length interview with Steven Pinker about his new book, When Everyone Knows That Everyone Knows . . .: Common Knowledge and the Mysteries of Money, Power, and Everyday Life. What is common knowledge? For Steve, it is not conventional wisdom. Instead, it’s when everyone knows something and everyone knows that and everyone knows it. That may sound loopy, but the implications of common knowledge — how it’s produced, sustained, and manipulated — are profound. “It's common knowledge,” Steve tells Rufus, “that makes humans human. Humans are not solitary. What makes humans humans is that we coordinate in groups — from couples to nations to, in some cases, the entire world — and I think common knowledge is the underpinning, the cement, the foundation of that ability to coordinate.” (8:00) Why “coffee” doesn’t just mean coffee (14:40) What blushes and laughter unintentionally reveal (30:39) The real reason brands spend millions on Super Bowl ads (35:00) How common knowledge explains cancel culture (48:43) What happens to society when norms collapse? — 📚 Want a signed copy of Brené Brown’s new book, access to our WhatsApp community, invitations to virtual Q&As with top authors, and seats at live events in NYC? Become a Next Big Idea Club member today at nextbigideaclub.com. And use code PODCAST to get 20% off your subscription. — Want to connect? 🔗 Follow Rufus on ⁠LinkedIn⁠ 📖 Subscribe to our daily newsletter, ⁠Book of the Day⁠ ✉️ Send us an email: ⁠[email protected]⁠

Caleb is joined by Sam Kass, former senior food policy advisor to President Obama and the chef who cooked dinner for the first family most nights. Now a partner at a venture capital firm investing in food and agriculture tech, Sam has a new book out, The Last Supper: How to Overcome the Coming Food Crisis. The situation, he says, is bleak. Almonds, artichokes, chocolate, coffee, oysters, rice, wine — all at risk due to climate change. And that’s not even close to the full list. Our food system is both driving the climate crisis and being devastated by it. But Sam argues we can still avert the worst if we start with culture, fix our policies, and deploy the right technology. (4:00) Cooking for the Obamas (7:49) How vulnerable is our food supply? (12:45) Can fixing the food system bring us together? (24:29) The food policies we need (27:38) Are we making America healthy again? (35:42) The technologies that can make a difference — Thoughts? Email us at [email protected]

Dave Blundin has co-founded 23 companies, co-hosts the Moonshots podcast, runs the VC firm Link Ventures, teaches at MIT, and has been building neural networks since the 1980s. His take: “[AI is] under-hyped. It's absolutely going to change the world in the next couple of years more than any change in human history. There's nothing even vaguely comparable to it.” — (7:37) “Stop sleeping. Rush to everything you do.” (15:16) Why he started building neural nets at MIT in the 1980s (16:19) Should you finish college or start a business? (20:38) Why best friends are the best co-founders (25:00) San Francisco is still king, but Boston is AI startup central (28:06) “The chip shortage is going to be incredibly bad.” (34:26) The AI energy shortage (36:32) Are we in an AI bubble? (55:44) The case for human immortality before 2050 (1:02:00) Advice for first-time founders (and second-time, and 23rd-time) — 💿 Catch up on our other AI episodes with this Spotify playlist 🔗 Follow Rufus on ⁠⁠LinkedIn⁠⁠ 📖 Subscribe to our daily newsletter, ⁠⁠Book of the Day⁠⁠ ✉️ Send us an email: ⁠⁠[email protected]⁠⁠

Angus Fletcher has a PhD in literature from Yale and teaches English at Ohio State. He’s passionate about Shakespeare. He probably owns a tweed jacket. In other words, he’s the last person you’d expect to receive the Army’s fourth-highest civilian honor. But when he’s not parsing King Lear or dissecting Hamlet, Angus is pioneering research into narrative cognition — our ability to think in stories — and how it can make us smarter. When the Army put his theories to the test, his methods reshaped how soldiers learn to think clearly under pressure and act decisively in volatile environments. Now, he has distilled this work into a new book called Primal Intelligence. Malcolm Gladwell says it's confirmation that Angus "has never had an uninteresting thought." We think you’ll agree. — — — (05:43) What is Primal Intelligence? (8:24) Computers Think in Probabilities. Humans Think in Possibilities. (11:08) The Art of Intuition: Spotting Exceptions to Rules (29:59) Why Storytelling is the Essence of Human Intelligence (34:13) How to Plan (35:38) The Role of Emotion in Decision Making (45:27) How to Use Common Sense to ‘Tune Your Anxiety’ (49:34) What Great Innovators Have in Common (51:25) The Best Way to Become a Better Communicator (54:22) Don’t Freak Out About A.I. Do Freak Out the State of Your Intelligence. — — — Want to connect? 🔗 Follow Rufus on ⁠LinkedIn⁠ 📖 Subscribe to our daily newsletter, ⁠Book of the Day⁠ ✉️ Send us an email: ⁠[email protected]⁠

Harvard psychologist Steven Pinker shares five key insights from his brand new book, When Everyone Knows That Everyone Knows. He reveals how “common knowledge” — the hidden force of knowing what others know — shapes everything from financial bubbles and political revolutions to why we say “Netflix and chill.” Then we revisit our 2021 conversation with Steve about rationality, where he explains why smart people believe dumb things, why we're terrible at assessing risk, and how our species can be both brilliantly rational and spectacularly irrational at the same time. ——— Want to connect? 🔗 Follow Rufus on ⁠LinkedIn⁠ 📖 Subscribe to our daily newsletter, ⁠Book of the Day⁠ ✉️ Send us an email: ⁠[email protected]⁠

Today's AI runs on neural networks, a design originally inspired by the human brain. As these systems grow more sophisticated, they're raising a profound question: Even if they don't work exactly like our brains, could something resembling a "mind" eventually emerge from the machines we're building? Guests: Gaurav Suri and Jay McClelland Book: The Emergent Mind: How Intelligence Arises in People and Machines ——— Want to connect? 🔗 Follow Rufus on LinkedIn 📖 Subscribe to our daily newsletter, Book of the Day ✉️ Send us an email: [email protected] ——— Ready to reach 300,000 curious listeners and readers? Promote your brand, book, or product to an audience passionate about big ideas. 📩 Request our sponsor kit

It’s rare these days for a book to go viral, but that’s exactly what happened with The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness by Jonathan Haidt. Now in its 75th week on the New York Times’ bestseller list, the book reveals a startling truth: Starting in 2012, teen depression rates suddenly spiked 150% worldwide, perfectly coinciding with the moment smartphones and social media conquered childhood. But Haidt doesn't just diagnose the crisis. He offers a roadmap out with norms, guidelines, and policy suggestions that parents, schools, and communities are already implementing with remarkable success. Further Listening: WILL STORR: Does Our Need for Status Explain Everything? ANNA LEMBKE: Why the Modern World Puts Us All At Risk for Addiction ——— Want to connect with us? 🔗 Follow Rufus on LinkedIn 📖 Subscribe to our daily newsletter, Book of the Day ✉️ Send us an email: [email protected] ——— Ready to reach 300,000 curious listeners and readers? Promote your brand, book, or product to an audience passionate about big ideas. 📩 Request our sponsor kit

Arthur C. Brooks is an unlikely happiness guru. He’s not a psychologist, philosopher, or mystic. He’s an economist and public policy analyst who, for years, ran a prominent think tank. But rubbing shoulders with heads of state and titans of industry made him miserable. Confronted with the sobering realization that for too long he’d privileged work over connection and status over happiness, he left the c-suite and set about renovating the mission of his life. Before long, Arthur was teaching at Harvard Business School. But he wasn’t teaching hostile takeovers and leveraged buyouts. He was teaching happiness. From a scientific perspective. Now, the pursuit of happiness might not seem like your typical business school fare. But Arthur’s got a good line on this. As he writes in his new book, The Happiness Files: “Your life is the most important management task you will ever undertake. It is, in fact, like a startup, where you are the founder, entrepreneur, and chief executive. And if you treat your life the way a great entrepreneur treats an exciting startup enterprise, your life will be happier, more meaningful, and more successful than it otherwise would be.” So that’s what today’s show is all about. What does it mean to live your life like it’s a startup? What you’ll learn: Why smart people are often less happy The simple test that reveals your biggest weakness How exercise and diet affect mood Why we should live in “day-tight compartments” ——— Want to connect with us? 🔗 Follow Rufus on LinkedIn 📖 Subscribe to our daily newsletter, Book of the Day ✉️ Send us an email: [email protected] ——— Ready to reach 300,000 curious listeners and readers? Promote your brand, book, or product to an audience passionate about big ideas. 📩 Request our sponsor kit

What if, thanks to AI, you can now research and write a book two, three, or even four times faster? For authors and AI pioneers Steven Johnson (Editorial Director, NotebookLM and Google Labs) and Ethan Mollick (Wharton professor and creator of One Useful Thing), that's the new reality. In this episode, they crack open their personal toolkits to reveal the prompts and workflows they use to supercharge their creativity. What you’ll learn: How Steven used AI to write 40,000 words in 72 hours. The specific AI tools Steven and Ethan rely on for researching and writing. Whether AI will ever write better than humans. How the very concept of a "book" may morph into an interactive, personalized experience that readers can query, customize, and even turn into a game. Further listening: BILL GATES: Superhuman AI May Be Closer Than You Think SAL KHAN: How AI Will Revolutionize the Way We Learn MARYANNE WOLF: Are We Forgetting How To Read? STEVEN JOHNSON & DAVID CHALMERS: Artificial Intelligence Meets Virtual Worlds ADAM BROTMAN & ANDY SACK: The AI Tsunami Is Already Here ——— This episode is brought to you by AUTHOR INSIDER, our exclusive community and learning platform for ambitious creators. What's Inside: ✅ Innovative strategies from bestselling authors and industry experts ✅ Audience growth tactics to expand your readership and revenue ✅ Vibrant creator community for networking and collaboration ✅ Exclusive content not available anywhere else 🎯 Exclusive 25% discount for podcast listeners — join AUTHOR INSIDER today ——— Ready to reach 300,000 curious listeners and readers? Promote your brand, book, or product to an audience passionate about big ideas. Request our sponsor kit: https://tally.so/r/wLgkN1

On a June night several years ago, Sebastian Junger, bestselling author of The Perfect Storm and co-director of the Oscar-nominated documentary Restrepo, lay on an operating table, dying. An undiagnosed aneurysm in his pancreatic artery had ruptured, flooding his abdominal cavity with blood. His odds of survival were between 10 and 20 percent. "I said, 'Doc, you've got to hurry. You're losing me right now. I'm going.'" This near-death experience inspired him to embark on a scientific, philosophical, and profoundly personal exploration of what happens after we die. Host: Caleb Bissinger Guest: Sebastian Junger, author of In My Time of Dying: How I Came Face to Face with the Idea of an Afterlife. 🎁 We all know that reading is the best investment we can make in ourselves. But figuring out what to read — well, that's another matter. Which is why we started the Next Big Idea Club. We get the best new books (as chosen by our friends Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink) into the hands of curious people. Like you! Join us today at nextbigideaclub.com and use code PODCAST to take 20% off your order.

We all have eureka moments, sudden bursts of certainty that seem to come out of nowhere. What if you could summon that feeling on command? Laura Huang, a business school professor, has been studying that question. She’s found that for the world's most successful people, intuition isn't an accident. It's a skill. A tool they’ve sharpened. Today on the show: the practical steps you can take to turn a random hunch into your most reliable guide. 📕 Grab a copy of You Already Know 📱Sign up for The Next Big Idea Club+ in Apple Podcasts, and you’ll get ad-free listening, bonus episodes, subscriber-only shows, and more. 📩 Want to transform your day in just 10 minutes? Sign up for our Book of the Day newsletter, and you’ll get daily, bite‑sized insights from the best new nonfiction books — in audio or text — straight from the authors. Join us today!

We have a pretty good idea what ancient civilizations looked like. But what did they taste, smell, and feel like? 📕 Dinner with King Tut by Sam Kean 📱 Sign up for Next Big Idea Club+ on Apple Podcasts, and you’ll get ad-free listening, bonus episodes, subscriber-only shows, and more. 📩 Want to transform your day in just 10 minutes? Sign up for our Book of the Day newsletter, and you’ll get daily, bite‑sized insights from the best new nonfiction books — in audio or text — straight from the authors. Sign up today!

All day long, your brain makes subconscious value calculations. It looks at every decision and asks, "What is going to be most rewarding for me right this very minute?" That creates a gap, doesn't it? A gap between the person you want to be and the choices you actually make. Today on the show, neuroscientist Emily Falk explains the science behind that gap. She shows us how understanding our brain's hidden valuation system can give us more compassion for ourselves, and help us gently nudge our daily actions to align with our deepest values. Her new book is What We Value. 🎧 Sign up for Next Big Idea Club+ 📩 Want insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter

In part two of our interview with Eric Topol, author of the New York Times bestseller Super Agers, we cover how to get a good night's sleep, why one day everyone may take GLP-1s, and how AI is poised to transform medicine. 1️⃣ Missed Part 1? Listen now on Apple Podcasts or Spotify 📚 Become an executive member of the Next Big Idea Club, and we'll send you a copy of Super Agers, along with the seven other best books of the year as chosen by our curators: Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink. Use code PODCAST to take 20% off your subscription ✉️ Sign up for our Book of the Day newsletter

For years, cardiologist Eric Topol hunted for the rarest people in America: those over 80 who had never been sick. When he finally found 1,400 of them, he made a shocking discovery. It wasn't their genes. These "super agers" were often the last ones standing in families where everyone else died decades earlier. So what separates people who live into their 80s or 90s feeling great from those who battle chronic disease? In his new book, Super Agers, Eric reveals what the science actually shows, shares practical advice you can use at any age, and takes on the bro scientists selling false promises along the way. This is part one of our interview with Eric. Part two will be available right here next week. If you can't until then, you can listen now on the Next Big Idea app: https://nextbigideaclub.com/app/

Sign up for our Substack! Arthur Schopenhauer said, “Talent hits a target no one else can hit. Genius hits a target no one else can see.” Thomas Edison famously claimed, “Genius is 1% inspiration and 99% perspiration.” Helen Lewis has a different take entirely. To her, the term genius licenses noxious eccentricities, exasperating ego trips, and downright bad behavior. Sure, plenty of things qualify as acts of genius — Shakespeare’s sonnets, penicillin — but when we pin the genius badge on a person instead of an achievement, we grant them membership in a supposedly superior class. That, Helen says, is the genius myth. She wants to demolish it and, in its place, tell the real story of how breakthroughs happen and who deserves credit.

Sign up for our daily Substack here! Kevin Kelly has made a career out of looking to the future. He helped pioneer online social networking all the way back in the 1980s, and he co-founded Wired, the magazine devoted to digital technology, when the internet was still an infant. But in his new book, Excellent Advice for Living, he looks backward. It’s a collection of 450 bits of wisdom he wishes he’d known when he was young. Things like “Being enthusiastic is worth 25 IQ points” and “That thing that made you weird as a kid could make you great as an adult—if you don’t lose it.” Today on the show he shares his best advice for building careers, nurturing relationships, solving problems, and finding satisfaction. He also explains why he’s more optimistic than ever about technology (yes, even AI).

AI, according to Andy Sack and Adam Brotman, co-founders of Forum3 and co-authors of the new book AI First, isn't just a neat new tool. It's "a tsunami of technology and capabilities." And if you don't start learning how to use it properly, they say, "you are absolutely gonna be left behind." The problem? Most people are using AI wrong. They're treating it like Google search when it should be treated like "an alien synthetic intelligence that can really reason and think and help you." In this episode, Andy and Adam share the mindset shifts and practical techniques that can help you harness AI to supercharge your productivity, creativity, and capability.

This is one of our favorite conversations from the last year. On the surface, it's an interview we did with Michael Lewis to coincide with the paperback release of Going Infinite, his book about Sam Bankman-Fried and the collapse of FTX. Michael, who spent months hovering over Sam's shoulder, believes he wasn't some malevolent grifter: he was an awkward kid undone by a “pathological ability to foist risk upon other people without asking their permission." But what we love about this episode is that it's not only about the rise and fall of Sam Bankman-Fried. It's also about Michael's approach to writing — and living. He opens up about losing his daughter, shares what draws him to a story, and explains how taking pleasure in the world produces his best work. 🏛️ Check out Michael's latest book, Who Is Government?: The Untold Story of Public Service 🎁 Get 25% off a Next Big Idea Club subscription when you use the code PODCAST at https://nextbigideaclub.com/

Susan Cain always knew she wanted to be a writer. But her path to becoming one was anything but straightforward. She took a creative writing class in college and came away convinced she wasn’t very talented. So she pivoted: law school, white-shoe firm, eyes set on making partner. Seven years later, a senior partner walked into her office with life-changing news. It wasn’t going to happen. “I burst into tears,” Susan recalls. Three hours later, she quit. Within a week, she enrolled in a creative non-fiction class. A few years after that, despite never having published a word in her life, she sold her first book, Quiet, in a bidding war. Today, she ranks among the most successful non-fiction writers of her generation. In this episode, Susan takes us inside her journey from rejection to literary sensation, revealing the unexpected lessons she learned along the way. Today’s episode first appeared on Author Insider, our newsletter and community for anyone who wants to turn words and ideas into income. Learn more at authorinsider.nextbigideaclub.com. Subscribe to Susan’s Substack, The Quiet Life, at thequietlife.net

We think that cynicism protects us from being disappointed by other people. But Stanford psychologist Jamil Zaki says the opposite is true. When we expect the worst in people, we create a self-fulfilling prophecy that brings out exactly what we feared. So in his new book, Hope for Cynics, Jamil sets out to prove that hope isn't naive: it's smart. 🎁 Looking for a gift for the graduates in your life? How about a subscription to The Next Big Idea Club? They’ll get the smartest new nonfiction as chosen by our curators Malcolm Gladwell, Susan Cain, Daniel Pink, and Adam Grant. Go to nextbigideaclub.com and use the code GRADUATION to get 20% off a new or gift membership

Psychologist Scott Barry Kaufman broke free from resentment and rumination, shifting into what he calls an empowerment mindset. Are you ready to do the same? • Support our show by becoming a Next Big Idea Club member. Learn more here

What if everything we've been told about having a successful career is wrong? Rutger Bregman thinks most of us are wasting our working lives and argues we should stop trying to get rich and start trying to solve the world's problems instead.

In his new book, The Thinking Machine, Stephen Witt offers a riveting portrait of Jensen Huang, who went from immigrant dishwasher to CEO of the world’s most valuable company. • If you enjoyed this episode, check out our conversation with Walter Isaacson about his biography of Elon Musk

Humans are wired to explore. So why are we less adventurous than ever — and what are we losing because of it? Guest: Alex Hutchinson, author of The Explorer’s Gene Further Listening: Looking for more episodes about adventure? Check out our conversations with Colin O’Brady and David Grann

Could AI take over in the next few years? Daniel Kokotajlo thinks so. Here’s why. 💿 Check out this Spotify playlist of our other episodes about AI 📩 Want to transform your day in just 10 minutes? Sign up for our Book of the Day newsletter, and you’ll get daily, bite‑sized insights from the best new nonfiction books — in audio or text — straight from the authors. Sign up today!

Remember magazines? Piled high on coffee tables or tucked into seatback pockets. Savored beneath beach umbrellas or skimmed anxiously in dental waiting rooms. Glorious, glossy magazines. Graydon Carter made some of the best. He started with Spy, a sly, sharp-edged monthly that managed to feel both smarter and more mischievous than anything else on the rack. But it was Vanity Fair that became his cathedral. Over his remarkable 25-year tenure as editor, he built the magazine into a financial juggernaut and a cultural touchstone renowned for its ambitious journalism and arresting photography. The hard-won wisdom he gathered along the way — about editing, storytelling, leadership, and how to leave before the music stops — is the subject of his new memoir, When the Going Was Good. (This conversation was recorded live at WBUR Cityspace.) 💿 Check out this playlist of our interviews featuring magazine greats like Michael Lewis, Sebastian Junger, Kara Swisher, and David Grann.