
The Money Sessions
178 episodes — Page 1 of 4
From $107 to $265 per session: Katerina's escape from the scam as a BIPOC therapist
Who to Trust When It Comes to the Ethics of Fees?
From $110 to $250/session with Jesse Hernandez, LPC
AI IS Replacing Therapists: Here's What You Can Do About It
From $100/session avg to $225: Kara Cruz's journey from CMH to scaled offerings

S5 Ep 169This Is Where You Find Momentum When Feeling Stuck
EReady to set your fee? You choose the dream, we'll do the math.🎁 Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free Ready to charge Life First Fees? Click here to fill out an application If you're feeling stuck in your private practice, you might think the problem is clarity. You might believe you just need the right idea. The right strategy. The right moment of inspiration. So you wait. You wait for the momentum to arrive. But in this episode, Tiffany shares a powerful realization from a conversation with her business advisor that completely shifted how she thinks about growth, action, and building a business. Because the truth is: Momentum isn't something you find. It's something you create. And if you're trying to build something that doesn't yet exist—like a Life-First private practice—waiting for momentum can keep you stuck for months or even years. In this episode, Tiffany pulls back the curtain on a moment in her own business when she realized she had been doing exactly that: waiting for the energy, the idea, the clarity to strike from the outside. Instead, she discovered that entrepreneurs, cycle-breakers, and therapists building new paradigms have to generate momentum themselves. Through decisions. Through action. Through disciplined thinking. If you've been waiting for the sign to finally raise your fees, change how you market your practice, or build a business that truly supports your life, this conversation will challenge the story that momentum has to come first. Because the real sequence looks very different. Action creates momentum. In this episode, we talk about: The common trap of waiting for inspiration before taking action Why entrepreneurs and cycle-breakers must create their own momentum How a single mindset shift changed Tiffany's approach to business growth The connection between personal discipline and business momentum Why therapists often stay stuck in "good enough" practices How your environment influences what feels possible in your business The power of surrounding yourself with therapists who are building Life-First practices Ready to create momentum in your own practice? Inside Lean In. MAKE BANK., therapists learn how to build Life-First practices—seeing fewer clients, charging premium fees, and creating financial stability without burnout. If you've been listening to this podcast and wondering when it's your turn, this might be the moment you stop waiting. Scroll down to the show notes and fill out an application to work with Tiffany and the team. Or email [email protected] with the word Ready to learn more about stepping into your Life-First practice.

S5 Ep 168A $100/session Increase with David Flowers
Ready to set your fee? You choose the dream, we'll do the math. 🎁 Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free Ready to charge Life First Fees? Click here to fill out an application In this episode of The Money Sessions, Tiffany talks with therapist David Flowers about what it really takes to raise your fees—and why the biggest obstacle often isn't strategy. It's belief. Like many therapists, David began his private practice following the path most clinicians are taught: work hard, see as many clients as possible, and hope that financial stability eventually follows. But over time, he began realizing that the traditional model wasn't actually designed for sustainability. Instead of working harder, David started examining the numbers, assumptions, and money beliefs underlying his practice. That process eventually led him to make a significant shift—raising his session fee by $100. In this conversation, David shares the internal work, practical steps, and mindset shifts required to step into higher fees while staying aligned with his values as a therapist. In this episode, we explore: Why raising your fees often triggers unexpected fear and doubt The financial math therapists often overlook in private practice How money beliefs influence clinical and business decisions What helped David move forward with a $100 session fee increase The importance of designing a practice that supports your actual life Why sustainability matters for both therapists and clients Resources mentioned: LIMB Academy Fun With Fees Calculator David´s website [email protected]

S5 Ep 167Our Industry's Toxic Relationship to Money: What it Costs Us All
EReady to set your fee? You choose the dream, we'll do the math. 🎁 Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free Ready to charge Life First Fees? Click here to fill out an application There are people out there who want therapy and can easily afford $300, $400, even $500 per session. They're not rare. They're not mythical. They're not just in Silicon Valley or Manhattan. They're everywhere. But many of them will never walk through your door — not because they don't need therapy, and not because they don't value therapy. They won't come because they don't trust therapists around money. In this episode, Tiffany pulls back the curtain on a dynamic that's quietly shaping the future of our profession: the toxic relationship therapists have with money — and how it's pushing well-resourced clients away from therapy altogether. After a decade of working behind the scenes with therapists and hearing what's really happening inside private practices, Tiffany shares the uncomfortable truth: When therapists publicly shame wealth, criticize colleagues for charging premium fees, or martyr themselves financially, we don't just hurt ourselves. We damage the credibility of the entire profession. And the clients who could most easily pay Life First Fees? They see it. They read the Facebook threads. They watch the Instagram commentary. They notice the resentment and the guilt around money. And then they quietly go somewhere else. Executive coaches. Consultants. Energy healers. High-end coaching programs. Not because those professionals are more qualified — but because they appear more confident about the value of their work. In this episode, Tiffany breaks down: Why therapists with toxic money beliefs are unintentionally repelling well-resourced clients How therapist culture often shames colleagues who want financial stability and freedom Why people who can afford therapy are actively paying attention to how therapists talk about money The hidden ways martyrdom and self-sacrifice show up in therapist business models Why marketing strategies alone cannot fix a broken relationship with money How unresolved attachment wounds often get projected onto financial exchanges with clients What happens in sessions when therapists feel anxious, ashamed, or conflicted about charging fees Why many high-income clients end up working with coaches instead of therapists The professional authority therapists actually hold — and why we routinely undervalue it How raising the bar around money conversations can elevate the entire field This episode is a direct call to therapists to step into professional leadership — not just clinically, but financially. Because therapy is not a charity model. It is a professional service grounded in deep psychological expertise. And when therapists treat it that way, clients respond accordingly. If we want a profession that is respected, sustainable, and capable of transforming lives, we have to transform how we talk about money. If you're ready to build a Life First Practice and charge fees that support the life you actually want, email Tiffany at [email protected] with the word "Ready." Or apply to work together through the link in the show notes. It's time for therapists to stop apologizing for earning well. It's time to raise the bar — for ourselves, for our clients, and for the profession.

S5 Ep 166From $110 to $300/session as a neurodivergent mom of 2 littles with Alyssa Desroches
EReady to set your fee? You choose the dream, we'll do the math. 🎁 Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free Ready to charge Life First Fees? Click here to fill out an application In this episode of The Money Sessions, Tiffany sits down with therapist Alyssa Desroches, a neurodivergent clinician and mom of two young children who realized the way she was running her practice simply wasn't sustainable. Like many therapists, Alyssa started out doing what she thought she had to do: accepting insurance, keeping her fees relatively low, and packing her schedule with clients just to make the numbers work. At one point, she was seeing 28 clients a week at an average of about $110 per session—all while trying to care for two little ones and manage her own neurodivergent needs. The math wasn't working. And neither was the lifestyle. In this honest conversation, Alyssa shares what happened when she began questioning the system she was operating in—and ultimately raised her fee to $300 per session while reducing her caseload and reclaiming her time and energy. This episode is a powerful look at what happens when therapists stop building practices around survival and start building them around the life they actually want. In this episode, we explore: What it looked like to run a practice seeing 28 clients per week The pressure many therapists feel to stay on insurance panels How motherhood and neurodivergence shaped Alyssa's priorities around work The mindset work behind raising her fee from $110 to $300 per session What happened when she began charging her new rate How she redesigned her practice to support her family and her nervous system Why fewer clients can lead to more sustainable clinical work Resources mentioned: LIMB Academy Fun With Fees Calculator Alyssa Desroches Website

S5 Ep 165The Weirdest Episode I've Ever Done — with Therapist Maggie
EReady to set your fee? You choose the dream, we'll do the math. 🎁 Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free This episode is unlike anything Tiffany has ever done on The Money Sessions. A week before recording an entire season of the podcast, Tiffany received a winding, honest email from a therapist named Maggie. Maggie was already charging $250 per session. She had a full practice. On paper, everything looked "successful." And yet… something wasn't right. Instead of booking a private consult, Maggie made a bold proposal: What if we recorded the conversation — live — and let listeners hear the decision-making process in real time? Tiffany said yes. What follows is a raw, unscripted, fly-on-the-wall conversation where nothing is polished and nothing is hidden. You'll hear Tiffany think out loud, name unconscious dynamics, challenge money stories, and explore what Life First Fee really means — even (especially) for therapists who "already charge a lot." This episode is part money work, part psychoanalytic process, and part mirror. If you've ever wondered: "Is it enough to just raise my fee?" "Why do I still feel anxious even though I'm doing well?" "What if something is still off — even when the numbers look good?" …this episode is for you. In this episode, Maggie and Tiffany explore: Why charging $250/session doesn't automatically mean you're living your Life First Fee The difference between saying your fee and actually committing to it What happens when a practice looks ideal on paper but feels unsustainable in the body The hidden cost of seeing 18–20 clients a week — even at high rates How "being busy" can keep you from facing deeper questions about desire and ease Why Maggie's nervous system — not her spreadsheet — was sounding the alarm The unconscious stories therapists tell themselves about worth, entitlement, and greed How many therapists are closer than they think… but still not in reality What it really looks like when 100% of your caseload pays your Life First Fee Resources mentioned: LIMB Academy Fun With Fees Calculator

S5 Ep 164How Charging Life First Fees Turned Survival into Freedom – Angie Pulido-Banner's Story
EReady to set your fee? You choose the dream, we'll do the math. 🎁 Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free From agency burnout to financial peace, Angie Pulido Banner's story is a powerful example of what happens when you stop waiting for permission and start leading your life like a CEO. In this episode, Angie shares: How years of overworking and undercharging finally reached a breaking point The fears she had to overcome to set premium fees Why she stopped apologizing for wanting more and started building with intention The personal and clinical shifts that followed once she charged what she's worth What her life looks like now that she's no longer in survival mode Resources mentioned: LIMB Academy Fun With Fees Calculator Angie`s Instagram

S5 Ep 163You're Still the Identified Patient. Own It.
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 leaninmakebank.com/free Therapists are the identified patients of our culture. You were the one who noticed when something wasn't right. You named what everyone else refused to see. You felt the emotional temperature of the room before anyone else had words for it. And because of that, you were often told to be quiet. To stop making things uncomfortable. To sit down, calm down, tone it down. This episode is Tiffany naming what has always been true about you — and why it matters more now than ever. In a world addicted to black-and-white thinking, hot takes, and algorithmic "answers," you are the one built to hold nuance, depth, and complexity. And that makes you powerful. It also makes you inconvenient. In this episode, Tiffany unpacks: Why therapists have always been the identified patients — in our families and in society How early punishment for naming truth trained you to silence yourself Why being sensitive, perceptive, and attuned is not a liability but a leadership trait What it means to be "on the vanguard" — and why it often comes with initial rejection How culture's push toward flattening complexity (AI, algorithms, binaries) directly threatens therapy Why therapists must claim authority in 2026 — or big tech will do it for us The direct link between owning your authority and charging your Life First Fee Why you cannot be an empowered change agent while overworked, underpaid, and trapped in insurance systems What becomes possible when you charge enough to have time, space, rest, and creative freedom Why the work of cultural change has to start in your own practice This episode is not about marketing. It's not about mindset. It's about agency. If therapists do not step into authority — intellectually, clinically, financially — we will be replaced by systems that cannot hold human complexity. And the first place to reclaim your power is your fee. If you're tired of being exhausted, underpaid, and pushed around — by systems or by your own fear — email Tiffany at [email protected] with the word "Impact." She'll know exactly what you mean. It's time to stop shrinking. It's time to stop apologizing. It's time to take your place. And yes — it starts with you owning your Life First Fee.

S5 Ep 162From "I Can't Afford It" to $250 Sessions – The Rise of Charlese Williams
EReady to set your fee? You choose the dream, we'll do the math. 🎁 Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free Meet Charlese Williams, a powerhouse therapist from Atlanta who almost didn't join LIMB — because she "couldn't afford it." What happened next changed everything. Charlese joined anyway. She faced her money fears, dismantled the lies she'd learned about what Black women "should" earn, and built a thriving private practice charging $250 per session — with boundaries, ease, and joy. If you've ever believed that financial freedom was for "other people," this episode will shake that story loose. In this episode, Charlese shares: The moment a white professor told her therapists only make $40K — and what she did with that information How she broke free from the insurance "pimp game" and scarcity mindset Why joining LIMB became an act of liberation How she's now leading with her worth and refusing to settle What she's learning about boundaries — even at her own wedding Resources mentioned: LIMB Academy Fun With Fees Calculator Charlese`s Instagram

S5 Ep 161The Room Where It Happens
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 leaninmakebank.com/free There's a reason your practice feels capped. There's a reason $300 per session feels theoretical instead of inevitable. And it has nothing to do with your clinical skill, your niche, or "this economy." It's this: you are not in the room. In this episode, Tiffany builds on her conversation with Sarayu and names the uncomfortable truth most therapists avoid: if you are not consistently putting yourself in spaces with people who have the resources to pay your Life First Fee, you are unconsciously choosing to stay stuck. Not because you're lazy. Not because you're bad at business. But because fear, shame, and old class conditioning are quietly running the show. In this episode, Tiffany breaks down: Why therapists instinctively avoid rooms where people can easily pay $300–$400 per session The real emotions that surface when you imagine being around wealth, power, and influence (imposter syndrome, envy, shame, fear) How "networking with struggling therapists" and outdated marketing tactics protect you from discomfort—but sabotage your income Why this is not a moral failure, but is a strategic problem The two things required to do the unimaginable (leave insurance, raise fees, step into authority): a container for regulation and integration clear, strategic steps so you know what you're doing and why Why staying out of the room doesn't just hurt your business—it harms the future of therapy itself How therapists excluding themselves from power has opened the door for AI, tech companies, and non-clinicians to define the field Why agency in your business is the gateway to real cultural impact How booking your first Life First Fee client fundamentally changes how clients experience you This episode isn't about marketing tactics. It's about agency. If therapists are not in the rooms where decisions are being made, we will be replaced, undercut, and erased. And the way back starts in your private practice. If you're ready to stop hiding, stop circling scarcity, and finally be in the room where it happens, email Tiffany at [email protected] with the word "Room." Because your clients are not just paying for therapy. They're paying to experience agency—and it starts with you embodying it first.

S5 Ep 160Finding Herself at 40 — Sarayu Steps Into Her Life First Fee
EReady to set your fee? You choose the dream, we'll do the math. 🎁 Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free In this episode, Tiffany sits down with Sarayu Meraki, a Wisconsin-based therapist who joined LIMB Academy at a powerful crossroads: turning 40, questioning everything she'd been told about success, and finally asking herself what kind of life she actually wanted. For years, Sarayu did what so many therapists do — she worked hard, followed the rules, kept her head down, and waited for things to feel "worth it." Instead, she found herself exhausted, disconnected, and quietly wondering if this was really all there was. This conversation is about identity, grief, reinvention, and what happens when you stop living by other people's timelines and start choosing yourself. In this episode, Sarayu shares: What turning 40 revealed about the life she'd been unconsciously settling for How growing up without financial modeling shaped her relationship with money and safety Why she realized she was building a practice that looked good on paper — but didn't feel good in her body The moment she stopped outsourcing her decisions and claimed her Life First Fee How redefining success changed the way she shows up as a therapist, partner, and human What it means to let go of hustle and step into intentional, values-led earning Why choosing herself didn't make her less caring — it made her more alive Resources mentioned: LIMB Academy Fun With Fees Calculator Sarayu`s email

S5 Ep 159The Most Important Question You Will Ever Ask
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 leaninmakebank.com/free This is the episode Tiffany herself calls one of the most important she's ever recorded. It is short. It is piercing. And for the therapist who is ready — even slightly — this episode will change your entire paradigm. Most therapists live in a constant loop of: "I can't afford it." "Who would ever pay me that?" "That's impossible for someone like me." But Tiffany shows you the real problem: You're asking the wrong questions. And your questions determine your results. This episode teaches you the single most important shift you must make to stop thinking like a scared consumer and start thinking like a Life First entrepreneur. In this episode, Tiffany reveals: Why the question "Who would ever pay me that?" keeps you stuck — and how one tiny shift unlocks possibility; How setting an "impossible goal" forces your brain into clarity and problem-solving; Why you don't know what questions to ask (and how to start asking the right ones today); The difference between "I can't afford it" and "How could I afford it?" — and why that shift alone can double your income; How to use audacious goals to uncover blind spots, expand capacity, and activate strategic thinking; Why being in a community with live feedback collapses timelines and accelerates breakthroughs. This is the episode that snaps you out of helplessness and straight into agency, strategy, and possibility. If you let it land, your life and business won't be the same. If you're ready for a paradigm shift, email Tiffany at [email protected] with the subject line: "Paradigm Shift." She'll help you take the first step into your new reality.

S5 Ep 158Why Does Building a Practice Feel So Hard Right Now? — with Allison Puryear
EReady to set your fee? You choose the dream, we'll do the math. 🎁 Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free In this episode, Tiffany sits down with the incomparable Allison Puryear, founder of Abundance Practice Building and one of the original voices in the therapist–business space. Allison has been helping therapists build sustainable, ethical, full private practices for over a decade — long before Instagram therapists, "passive income," or big therapy tech took over the landscape. Allison and Tiffany pull back the curtain on what's actually happening in the industry right now. If you've been wondering: "Why is filling my practice harder than it used to be?" "Why am I doing everything 'right' but suddenly not getting clients?" "Is something wrong with ME?" …this conversation is your antidote. This episode is part industry truth-telling, part strategy session, and part intimate behind-the-scenes between two long-time colleagues who've seen the full arc of private practice — pre-pandemic, boom times, and now. In this episode, Allison shares: The actual timeline of how private practice has changed from 2014 → 2025 (and why it feels harder now) Why the pandemic created a false "new normal" for filling practices The impact of Big Therapy Tech (VC-backed platforms) on referrals — and why therapists can't out-market them online The real reason therapists feel more discouraged and hopeless today How to market effectively in 2025 — even with tech giants owning the SEO game The truth about group practice and online courses — and why most therapists skip the step that would make them the most money with the least chaos Why self-trust, consistency, and community matter more now than ever Resources mentioned: LIMB Academy Fun With Fees Calculator Abundance Practica Instagram Abundance Practice Website

S5 Ep 157How Long Does a Life-First Practice Actually Take?
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 leaninmakebank.com/free Every therapist wants to know: "Okay, but how long will it actually take for me to get to a Life First Fee?" You want to know how long until you can stop drowning in insurance, stop resenting your caseload, stop working like hell for bread-crumb money… and finally have a practice where you work your ideal number of weekly clients — while earning the income you actually need to live. And Tiffany's answer is the one therapists don't want to hear — but need to: There is no timeline. And also… the timeline doesn't matter. In this episode, Tiffany dismantles the fantasy that someone else can predict your speed. She walks you through why some therapists hit their Life First Fee in 30 days, while others take 4 months, 9 months, or 4 years — and why every version is worth it. She also uses a powerful cave metaphor to illustrate exactly why the journey is different for every therapist — and why what happens inside the cave is actually what transforms you. In this episode, Tiffany reveals: Why the question "How long will it take?" is rooted in scarcity, fear, and disbelief; What hundreds of LIM data points show about how long it takes to book a Life First Fee client; Why therapists like Sarah doubled their revenue and bought a house in four months — and why that's not the point; How your "lion," your "tin foil," and your "pitfall" shape your exact timeline; Why the journey itself is what creates the confidence, self-trust, and skill set you use for the rest of your career; Why 2 years of transformation is a blink compared to spending 20 more years undercharging and burning out. This episode will snap you out of your timeline obsession and into the truth: the work is worth it, no matter how long it takes. If you're ready to walk into the cave — even if you're scared — email Tiffany at [email protected] with the word "Cave." She'll take the first step with you.

S5 Ep 156Doubled Her Income in 4 Months & Bought Her First House — with Sara Rader, LPCC
EReady to set your fee? You choose the dream, we'll do the math. 🎁 Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free In this episode, Tiffany talks with Sara Rader, LPCC, a maternal mental health and trauma specialist who transformed her practice — and her entire life — in just four months inside LIMB Academy. Sara didn't hustle. She didn't add more clients. She didn't work more hours. Instead, she got brutally honest about her money stories, her faith conditioning, her sliding scale patterns, and the quiet anxiety that had been running her practice behind the scenes. The result? She nearly doubled her private practice income while seeing the same number of clients — AND bought her family's first home. This episode is packed with grounded wisdom, spiritual depth, and a level of honesty most therapists never say out loud… but every therapist needs to hear. In this episode, Sara shares: Why she always felt anxious about money despite "looking successful" on paper How she realized her entire practice was a sliding scale — even though she thought she had a "full fee" The moment she decided to stop spiritualizing self-sacrifice and start honoring her worth What it was like raising her fee with all her existing clients The faith-based fears she had to confront about being seen as greedy or judged by her community How charging $200/session changed her parenting, her presence, and her clinical work Why her nervous system finally calmed once she committed to her life-first fee And how she hit a massive financial milestone without burnout, panic, or hustle Resources mentioned: LIMB Academy Fun With Fees Calculator Sara`s Website

S5 Ep 155This Is How AI Replaces You in 2026
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 leaninmakebank.com/free If your marketing stopped working… If your phone stopped ringing… If you're on insurance panels and still can't fill your practice… You are not imagining it. And you are not doing anything wrong. The ground has shifted under our industry — and almost no one is telling therapists the truth about what's actually happening. In this episode, Tiffany names the uncomfortable reality: what worked in 2019–2022 will not save your practice in 2026. And if you keep playing by the old rules, you are actively positioning yourself to be replaced by big tech and AI. This is not fear-mongering. This is a wake-up call. In this episode, Tiffany breaks down: Why SEO, Psychology Today, and "just niche down" stopped working — and why that's not your fault How the pandemic cracked the industry wide open and invited big tech to scale therapy at your expense Why undercharging and insurance dependency are not just personal problems — they are industry-level threats How therapists unknowingly trained tech companies to replace them by agreeing to speed, volume, and one-size-fits-all care Why worksheet therapy and checkbox models are the exact conditions AI needs to take over What AI cannot replace — and what you must do to protect your authority, your income, and your impact Why charging your Life First Fee is no longer optional if you want therapy to survive as a profession This episode is not about panic. It's about choice. As we move into 2026, therapists will go one of two ways: Invisible, interchangeable, and replaced Or visible, authoritative, and shaping the future of mental health There is no middle ground anymore. If you are ready to step into authority, protect the future of therapy, and get paid for the impact you make, email Tiffany at [email protected] with the subject line "I'm Ready." Because AI can't replace real therapy. But it will replace therapists who refuse to value themselves. And 2026 belongs to the ones who step the fuck up.

S5 Ep 154Single Mom. Brain Aneurysm. $350/Sessions. With Emma Summers
EReady to set your fee? You choose the dream, we'll do the math. 🎁 Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free When Emma Summer realized the system was never going to reward her for overgiving, she stopped waiting for permission and built a premium-fee, cash-pay practice on her own terms. Emma shares what it took to confront the fears around leaving agency work, raise her fees, and redefine what "helping people" actually means. In this episode, Emma shares: How she went from burnout to balance by charging her true worth The moment she decided she was done trading exhaustion for empathy The myths she had to release about accessibility and guilt The impact of premium fees on her quality of care and quality of life What happens when you stop waiting for the system's approval and choose yourself Resources mentioned: LIMB Academy Fun With Fees Calculator Emma`s Instagram

S5 Ep 153The Myth of the Black Box — The Exclusive Marketing Cabal (and How to Get Access)
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 leaninmakebank.com/free You've seen the posts. Therapists charging $300, $350, $400 per session—booked out, spacious schedules, fully off insurance—and you're wondering: "What the hell are they doing that I'm not?" It feels like there's a secret marketing cabal that no one told you about—some hidden door that only the elite therapists get to walk through. In this episode, Tiffany is pulling back the curtain. She exposes the myth of the "black box" and shows you exactly why your marketing feels like a mystery—and how to finally access the system that keeps other therapists winning. In this episode, you'll hear: Why you're not locked out of success—you're just missing a few key resources; The five resources every therapist must leverage to attract premium-fee, cash-pay clients; Why following another cookie-cutter marketing program isn't the answer (and what actually works instead); The emotional and psychological bandwidth problem that silently kills therapist businesses; How to get access to the community, systems, and mentorship that will finally unlock your practice income. There's no secret cabal. There's just structure, strategy, and support. And once you see how it works—you can't unsee it. Email Tiffany at [email protected] with the subject line: "Action." She'll walk you through the first steps to finally building your premium-fee, cash-pay practice—with clarity, confidence, and community.

S5 Ep 152From Agency Leadership to $320 Freedom – Amanda Starfield on Leaving the System to Serve with Integrity
EReady to set your fee? You choose the dream, we'll do the math. 🎁 Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free In this episode, Tiffany sits down with Amanda Starfield, a Massachusetts-based therapist and former clinical director who walked away from 15 years in agency leadership to build a sustainable, premium-fee private practice. Amanda gets real about the internal war between wanting to serve others and realizing she couldn't keep doing it from a system built on exploitation. When she left her "secure" job, she didn't take insurance — she set her fee at $200 and later raised it to $320, discovering that charging her worth actually made her a better therapist and mentor. If you've ever told yourself you "can't" charge more because you care too much, Amanda's story will lovingly destroy that illusion. In this episode, Amanda shares: How she went from running a statewide adolescent program to walking away cold turkey during the pandemic Why she refused to take insurance and how that decision saved her clinical integrity What it really looks like to hold social justice and sustainability together How raising her fees to $320 per session deepened her clinical work Why connection, community, and liberation—not burnout—are her new metrics for success Resources mentioned: LIMB Academy Fun With Fees Calculator Amanda`s Instagram

S5 Ep 151Scammed?! How Do I Know If a Business Program Is Legit? — Stop Asking About Success Rates (You're Not Average)
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 leaninmakebank.com/free You've seen the posts. The ads. The "six-figure coach" promises. And you're thinking: "Is this legit… or am I about to get scammed?" You're not alone. Every week, Tiffany talks to therapists who are terrified of wasting money on a business program that doesn't deliver. But here's the truth: you're asking the wrong question. In this episode, Tiffany flips the script on how to evaluate whether a business program is worth your investment—and she calls out the therapist tendency to hide behind "skepticism" when what's really happening is fear. If you've ever wondered, "Will this actually work for me?"—this episode will change how you think about investing, success, and what it means to bet on yourself. In this episode, Tiffany reveals: The three green flags that prove a business program is legitimate; Why asking about "success rates" keeps you small (and broke); The mindset shift that separates thriving entrepreneurs from overworked therapists; How to vet a program like a CEO instead of a scared consumer; Why averages don't matter—and how to become one of the extraordinary few who make it. This isn't about avoiding risk. It's about learning how to take powerful, informed, self-led risks that lead to real transformation. If you've been hovering on the edge—too skeptical to leap, too tired to stay stuck—this episode will wake you up. Email Tiffany at [email protected] with the subject line: "I'm In." It's time to stop waiting for proof—and start becoming the proof.

S5 Ep 150Breaking the Chains – How Sara Champie Went from 24 Clients on Medi-Cal to $250 Sessions and Peace
Ready to set your fee? You choose the dream, we'll do the math. 🎁 Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free From seeing 24 clients a week on Medi-Cal to working 12-14 hours at $250 per session — Sara Champie's story is the revolution therapists need to hear. As a primary breadwinner, Sara used to believe she had to grind herself to dust to prove she cared. But when resentment, exhaustion, and rage began to spill into her marriage and motherhood, she realized: staying small wasn't noble — it was self-betrayal. Through her LIMB journey, Sara broke free from the "helper martyr" trap, raised her fees, and reclaimed her family's future. In this episode, Sara shares: How she traded burnout for balance and doubled her income The real cost of low fees on her marriage and her children What she discovered about justice and privilege after raising her rates How her somatic, trauma-focused work deepened once she stopped hustling The breakthrough that helped her set a $350 goal and mean it Resources mentioned: LIMB Academy Fun With Fees Calculator Sara`s Website

S5 Ep 149Why You Keep Yourself Broke — Being Broke Is Not Your Problem (It's Your Solution)
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 leaninmakebank.com/free You say you want to make more money. You say you want freedom. You say you want to stop taking insurance and finally charge what you're worth. But you don't. You keep yourself broke. In this raw and deeply honest episode, Tiffany unpacks the truth most therapists never want to face: being broke isn't your problem—it's your solution. When your bank account is empty, you don't have to take risks. You don't have to be visible. You don't have to disappoint anyone. Staying broke is the subconscious way so many therapists keep themselves safe. But it's also what's keeping you small, resentful, and exhausted. In this episode, Tiffany reveals: Why staying underpaid feels safer than raising your fee; How being broke protects you from rejection, shame, and exposure; The unconscious patterns that keep you sabotaging your success; What happens when you finally make enough money to meet yourself—and why that's the real work; The first steps to breaking free from the burnout–scarcity loop for good. If you've ever said, "I don't care that much about money," this episode will show you what that statement is really costing you. Email Tiffany at [email protected] with the subject line: "I'm Ready." It's time to stop using scarcity as safety and start building a business that actually takes care of you.

S5 Ep 148Committing to $185 – Peer Counselor Jessica Scalzo is Creating a Movement
EReady to set your fee? You choose the dream, we'll do the math. 🎁 Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free What happens when someone without a therapy license decides to build a premium-fee practice anyway? Meet Jessica Scalzo, a professional Peer Counselor and retired competitive runner who turned her lived experience with overtraining and eating disorders into a thriving private practice charging $185 per session. Jessica was charging $45 when she joined LIMB. Today, she's a pioneer — redefining what's possible for peer counselors, athletes, and anyone told their work "doesn't count." In this episode, Jessica shares: How she built a private practice as one of only two known peer counselors in the U.S. The bold leap from $45 to $185 — and what it taught her about worth How she helps athletes heal from "R.E.D.S." (Relative Energy Deficiency Syndrome) The difference between therapy and peer counseling — and why both matter What it means to turn pain into purpose and still make bank Resources mentioned: LIMB Academy Fun With Fees Calculator Jessica`s Instagram Jessica`s Website

S5 Ep 147Your Low Fees Are Out of Integrity — Why You Can't Build an Honest Practice on a Lie
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 leaninmakebank.com/free This is your unpopular opinion alert—but someone needs to say it. If you're taking insurance or charging low fees that don't allow you to pay your bills, take care of your kids, and save for retirement, your practice is out of integrity. You're modeling a lie—both to your clients and to yourself. In this fiery, no-fluff episode, Tiffany dismantles the illusion that therapists can do high-quality, transformative work while chronically undercharging. She shows you exactly how low fees erode your integrity, deplete your energy, and keep the entire field stuck in burnout and self-sacrifice. In this episode, you'll hear: Why low fees aren't generous—they're dishonest; The hidden "subsidy system" keeping therapists broke and exhausted; The hard truth about who can actually afford to charge low fees (and why you're probably not one of them); How cheap therapy devalues the profession and undermines client transformation; The financial and emotional red flags that prove your fees are too low. If your clients are changing—but you're the one deteriorating—it's time to face what that says about your business model. Integrity starts with truth—and truth starts with charging enough to live. Email Tiffany at [email protected] with the subject line: "I'm Ready." She'll walk you through how to raise your fees, reclaim your integrity, and build a practice that honors your worth—without apology.

S5 Ep 146From Nonprofit Burnout to $275 Sessions – Angelina Miceli on Finally Choosing Herself
EReady to set your fee? You choose the dream, we'll do the math. 🎁 Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free After helping build a 12-clinician nonprofit from the ground up, Angelina Miceli, LCSW, realized she'd built everything — except her own joy. She was burnt out, resentful, and quietly crumbling. In 2024, she joined LIMB, left her director role, and went all in on private practice. Today, she's charging $275 per session and $300 per intake — and loving every minute of it. If you're scared to leave your "secure" job, Angelina's story is your permission slip. In this episode, Angelina shares: What it felt like to walk away from a leadership role she built from scratch Why her "pretend fee" of $150 wasn't serving her or her clients How she faced fear, shame, and scarcity to step into premium fees The transformation she's experienced after aligning her business with her values What it means to create a life that actually feels like your own Resources mentioned: LIMB Academy Fun With Fees Calculator Angelina`s Instagram

S5 Ep 145Your 2026 Income Will Be Decided Today
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 leaninmakebank.com/free Therapists love to tell themselves: "I'll figure it out in January." Raise my fees in January. Do my marketing in January. Finally get serious about my business in January. Here's the truth: by January, it's already too late. In this urgent episode, Tiffany dismantles the myth of the "new year reset" and shows you why the moves you make this fall will determine your income, stability, and freedom in 2026. If you're waiting until the calendar flips, you're not planning—you're playing catch-up. And it's costing you everything. In this episode, Tiffany shares: The therapist revenue cycle no one talks about—and why fall is the most important season for your business; Dylan's story of turning $3K months into $11K months—and why the turnaround started months before the results showed up; The hidden cost of waiting until "things calm down" to raise your fees or get off panels; Why later is not safe—later is theft; The exact fall steps you need to take to enter 2026 with clarity, ease, and cash flow. If you're serious about building a premium-fee, cash-pay practice that actually sustains you, the work starts now. Email Tiffany at [email protected] with the subject line: "Ready." Because your 2026 income is being decided today—whether you act or not.

S5 Ep 144I Was Spinning, Not Marketing: Katie Gilbertson on Mental Hustle, Sliding Scales & Financial Wake-Up Calls.
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free In this episode, we're speaking with Katie Gilbertson, a Washington-based therapist who was working three days a week—but still couldn't take a vacation or contribute to retirement. She thought she had created a dream schedule. What she hadn't created was financial freedom. Katie walks us through what it took to finally stop tweaking her website at 10PM and start building a premium-fee practice rooted in clarity, ownership, and ease. In this episode, Katie shares: How charging $150–$160—with half her caseload on sliding scale—left her spinning and anxious; Why "having time" didn't mean having freedom; The guilt and fear she carried about raising fees on long-term clients; The moment she stopped waiting for a second job and invested in her own business; What changed when she stopped managing clients' finances—and started managing her own. Resources mentioned: LIMB Academy FWF Calculator Katie's Website Katie's TikTok More about Katie: Katie Gilbertson is a Licensed Mental Health Counselor in Washington State. She helps anxious women who people-please & over accommodate, heal attachment wounds, set guilt-free boundaries, and prioritize their needs.

S5 Ep 143Can You Really Fill a Practice at $350 Per Session?
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 leaninmakebank.com/free "Sure, Tiffany—that all sounds great. But is it actually possible? Can any therapist really charge $350 a session and stay full?" That's the question Tiffany hears over and over again from therapists who are burned out, underpaid, and deeply skeptical that freedom is even possible for them. And in this fiery episode, Tiffany answers the question directly: YES. It's possible. But only if you're willing to think bigger than the average therapist. In this episode, you'll hear: Why most therapists stay stuck at "average"—and why you don't have to; How to break out of the conditioning that keeps you undercharging and exhausted; The surprising truth about what clients actually pay for (hint: it's not worksheets); Why premium-fee therapy is not only possible, but necessary for deep, transformational work; Tiffany's 3-step roadmap to move from skeptical to fully booked at $300–$500 per session. If you've been secretly wondering if anyone out there is really doing this—this episode is your answer. And it's your permission to stop playing small. Email Tiffany at [email protected] with the subject line: "I'm Ready." If you're done working the shipyard of your own mind and ready to build a practice that actually sustains you, this is where it starts.

S5 Ep 142From 30 Clients at $30 to Premium Cash Pay: Maggie Evans' Journey as a Sensitive Single Mom.
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free In this episode, we're speaking with Maggie Evans, an art therapist, highly sensitive person, and single mom who broke free from the burnout of BetterHelp and built a premium-fee private practice that supports both her nervous system and her child. If you think your personality, parenting status, or sensitivity disqualifies you from making bank as a therapist—Maggie's story will prove otherwise. In this episode, Maggie shares: How she went from 30 BetterHelp clients at $30/session to building a sustainable practice from scratch; What it took to unlearn the martyr mindset of motherhood and entrepreneurship; Why perimenopause and ADHD diagnoses inspired her niche—and her premium rates; Her fiercely non-negotiable boundaries (no nights, no weekends, no guilt); How LIMB helped her show up for her son—and herself—in the ways that truly matter. Resources mentioned: LIMB Academy FWF Calculator Maggie's Website Maggie's Instagram More about Maggie: Maggie is a metaphor-loving artist, therapist, and mother who works with spirituality-seeking women who've found themselves lost, stuck, and broken-hearted. From wedding dress designer to full-time private practice therapist during Covid, Maggie does her best work out along the edges.

S5 Ep 141Good Enough Is Where Practices Go To Die
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free You're full—or close to it. You're managing. Paying the bills. Picking up your kid. Logging back on after dinner for that one "flexible" client. It's not suffering. But it's sure as hell not success. In this episode, Tiffany lays bare the trap so many therapists fall into: "good enough." The caseload is fine. The fee is okay. The marriage is stable. The roof mostly holds. But when life hits—an aging parent, a sick child, a partner out of work—good enough becomes not even close. In this episode, you'll hear: Why "things are okay" is the most dangerous place to be in private practice; The slow death of your future under the weight of quiet resentment and canceled vacations; How systemic conditioning teaches therapists to endure instead of prepare; What Natasha (from a previous episode) realized when her dad had a stroke—and why she stopped waiting; How to treat business investment as protection, not risk. If you're waiting until things fall apart before building the business you deserve, stop. Email Tiffany at [email protected] with the subject line: "Ready." Let's build the business that protects you.

S5 Ep 140This Can't Be My Life: Natasha Deen on Raising Her Fee & Reclaiming Her Future.
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free In this episode, we're speaking with Natasha Deen—a DC-area therapist specialized in working with Muslim daughters of immigrants—who went from "okay enough" to powerful, unapologetic fee ownership. Natasha joined LIMB thinking she might raise her fee. Instead, she transformed her mindset, boundaries, and belief in what's possible—for her clients, her practice, and her life. Natasha's story is a masterclass in rejecting the slow death of small dreams. In this episode, Natasha shares: Why charging $170/session still left her dreaming of a life she couldn't reach; The wake-up call that came during Fee Week—and the boundary audit that followed; How her father's stroke redefined what really matters; Why she stopped waiting for a partner, a raise, or "someday" to live the life she wanted; The ripple effect raising her fee had on her practice, personal life, and vision for the future. Resources mentioned: LIMB Academy FWF Calculator Natasha's Website More about Natasha: Natasha is a Licensed Clinical Professional Counselor in Maryland and Virginia. She specializes in helping Muslim daughters of immigrants balance self-care and family care and work through feelings of overwhelm and guilt. Through trauma-informed care and faith-based counseling, she helps them heal their mind, body, heart, and soul, so they can connect with themselves and their families in a deeper, more meaningful way.

S5 Ep 139Insurance Isn't Saving You Anymore—Now What?
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free Five years ago, insurance filled your caseload. It wasn't ideal—but it worked. You weren't thriving, but you were surviving. You told yourself: "One day I'll do something different." That day is here. And the game has changed. In this urgent episode, Tiffany breaks down why the therapist insurance hustle is collapsing—and what you must do now if you want to protect your time, your income, and your well-being. In this episode, Tiffany reveals: Why your caseload isn't refilling like it used to—even if you're on every panel; How tech conglomerates are taking over insurance-based referrals and squeezing out solo providers; The truth about reimbursement rate cuts (some slashed by 40%)—and what it means for your future; The illusion of "stability" insurance used to offer—and why it was always a trap; What it really takes to build a practice rooted in freedom, sustainability, and clinical excellence. This is not a drill. The insurance model is crumbling. You can keep trying to survive inside it—or you can make a different choice. Email Tiffany at [email protected] with the subject line: "Emancipate." She'll send you your first step toward stepping out of the system that was never built for you. You don't have to do it alone. You just have to decide you're not staying stuck.

S5 Ep 138$1.5 Million in Insurance Clawbacks: Dr. Anna DiNoto 's Story
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free In this episode, we're speaking with Dr. Anna Dinoto, a neurodivergent psychologist with a decades-long career spanning clinical, forensic, and neurodiverse care—and the courage to break free from outdated industry models. Anna built a group practice in the early days of ABA therapy, only to realize she was carrying a broken business model that didn't serve her, her team, or her values. This episode is a thoughtful, unflinching look at growth, rupture, and repair—and you absolutely won't want to miss it. In this episode, Anna shares: The early industry dynamics that pushed her into group practice (and why it worked… until it didn't); How she navigated ethical tensions and staff resentment in a bloated insurance-dependent business; What she learned from managing employee expectations about money and power; Why she walked away—and how her new model reflects her values; The difference between real clinical mastery and martyrdom in leadership. Resources mentioned: LIMB Academy FWF Calculator Anna's Website More about Anna: Dr. Anna DiNoto is a neurodivergent psychologist with a playful twist! As the owner of Sandbox Therapy Group in Monroe, Washington, she brings over 20 years of expertise in neurodiversity, specializing in evaluations for complex clinical cases with a focus on neurodiverse patients. When she's not creatively collaborating with clients, you can find her running around with her two kids, hitting the gym (or pavement - she LOVES to run!), jamming to new tunes on Spotify, and volunteering in her community.

S5 Ep 137Stability or Survival? The Lie That's Costing You Everything.
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free Working two jobs. Seeing 20 clients. Pulling overnights just to make rent. You're surviving—but barely. In this raw and unflinching solo episode, Tiffany offers a love letter—and a wake-up call—for the therapist telling themself: "This is just what I have to do right now." The truth? What you're calling stability is slow-motion self-destruction. This episode will help you: Recognize the false narratives keeping you stuck in burnout; Understand how self-sacrifice is passed down—and how to stop the cycle; Hear what happened when Vicky finally did the math and realized how badly she'd been undercharging; Learn why "it's not the right time" is just fear in a lab coat. If you feel exhausted, stuck, or like you're the only one—this episode is for you. Email Tiffany at [email protected] with the subject line: "Ready." You're not alone. We'll walk the next steps together.

S5 Ep 136No More Fun Money: Debbie Nichols on Getting Off Insurance, Reclaiming Her Health & Owning Her Worth.
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free In this episode, we're speaking with Debbie Nichols, a veteran therapist and mom who finally got honest about the limitations of her "fun money" practice. After years of using insurance to avoid marketing, and pushing through chronic health issues, Debbie realized something had to give—and it wasn't going to be her well-being. Her story is a must-listen for therapists who've been told their work is optional, their income is supplemental, or their time doesn't matter. In this episode, Debbie shares: Why she thought starting an online course was the solution to a broken practice (it wasn't); The identity shift she had to make to go from "my husband is the provider" to claiming her own power as a breadwinner; How living with a rare blood cancer helped her stop tolerating a life that didn't work; Why her clinical skill skyrocketed after raising fees and getting off panels; What it meant to finally become the therapist—and mother—she knew she could be. Resources mentioned: LIMB Academy FWF Calculator Debbie's Website Debbie's Instagram More about Debbie: Deborah Nichols is a Licensed Professional Counselor serving clients virtually in Oregon and California. She specializes in perinatal mental health with a sweet spot for anxious mamas. She is working to rebel against the societal norm of "mom guilt", supporting mothers in parenting from a place of truth rather than fear while embracing the beautiful mess of raising young children.

S5 Ep 135Clinically Bored? Why Raising Your Fees Might Save Your Practice.
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free You didn't sign up to be a friend with a license. But here you are—bored in session, drained after notes, wondering where the depth went. In this fierce and refreshing episode, Tiffany takes on the epidemic no one is naming: clinical boredom. And she tells the truth: your financial choices are wrecking your clinical work. In this episode, you'll discover: How undercharging sabotages your therapeutic presence; What happens to your clients when you're emotionally checked out; Why investing in yourself (yes, financially) transforms the depth of your clinical work; The connection between resentment, money, and stagnant sessions; How therapists like Vicky and Maggie reclaimed their love for therapy by first facing their fees. This is more than a financial shift. It's a clinical reckoning. Email Tiffany at [email protected] with the subject line: "Ready." Let's bring your practice—and your therapy—back to life.

S5 Ep 134The $300 Breakthrough: How Vicky Truong Raised Her Fee Without Selling Out Her Culture.
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free In this episode, we're speaking with Vicky Truong, a trauma and couples therapist who now charges $300/session and specializes in adult children of immigrants. From full-time legal work to burnout in a group practice to thriving in her own premium-fee private practice—Vicky's story will challenge everything you think you know about what's possible in this field. If you've ever believed your ideal clients "can't afford" therapy—or worried about being a good enough therapist to charge premium rates—Vicky is about to flip the script. In this episode, Vicky shares: What it looked like to work full-time in the legal field while getting her PhD and pre-licensed therapy hours on nights and weekends; Why charging $70/session on Open Path almost wrecked her health and clinical confidence; The moment she realized she was jealous of her clients—and how that became a wake-up call; Her tender truth about being too tired to show up for her daughter—and the dream that pushed her to change it all; How she raised her rates to $300/session—and booked two clients at that rate in a single day. Resources mentioned: LIMB Academy FWF Calculator Vicky's Website Vicky's Instagram More about Vicky: Vicky Truong, LMFT, Ph.D., (she/her) is a certified EMDR and couples therapist for children of immigrants. She helps individuals and couples transform painful patterns into deeper connection and emotional safety and create sustainable change. Her private practice is in the heart of Tustin, CA. With a background in the legal sector, she also helps clients communicate and advocate for themselves more powerfully in the legal system. Learn more at https://drvickytruong.com/

S5 Ep 133Escape Plan or Entrepreneurial Trap? Why Your Passive Income Dream is Costing You.
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free You're burnt out and underpaid. And that shiny new coaching program or online course feels like freedom. But in this episode, Tiffany sounds the alarm: if your core business is broken, no second revenue stream will save you. Learn from Dylan's $17,000 lesson—and stop before you fall into the same trap. In this episode, you'll uncover: The three-phase spiral that leaves therapists stuck, broke, and confidence-crushed; Why chasing passive income without fixing your practice is emotional escape disguised as entrepreneurship; The hidden privilege behind those "overnight success" stories; The Core Business Comeback framework—and why it's your best next move. Before you build something new, fix what's in front of you. Email Tiffany at [email protected] with the subject line: "Ready." Let's rebuild your practice so you can finally rest.

S5 Ep 132I'd Never Made More Than $3K a Month: Dylan Spradlin on Breaking the Group Practice Mold & Charging $200 as a Play Therapist.
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free In this episode, we're speaking with Dylan Spradlin, a synergetic play therapist and LIMB grad who was determined to leave burnout and low pay behind—before they were even fully licensed. Dylan's journey takes us through group practice exploitation, fee fears, and a bumpy transition to private pay that ultimately paid off. If you're a newer therapist or a play therapist wondering if premium fees are even possible—this episode will show you exactly how it's done. In this episode, Dylan shares: What it was like to see 26–29 clients a week—with eight minutes between sessions—and why they couldn't stay; How they transitioned out of a toxic group practice just seven months in; The fee experiment they ran with sliding scale and the emotional rollercoaster that followed; Why they signed up for LIMB before they were licensed—and how it changed everything; How they finally started earning beyond $3K/month (for the first time in their life). Resources mentioned: LIMB Academy FWF Calculator Dylan's Website Dylan's Instagram More about Dylan: Dylan Spradlin holds master's degrees in Clinical Psychology and Clinical Social Work, specializing in prenatal and perinatal psychology, trauma and play therapy. Based in Missoula, Montana, they work with infants, teens, families, and parents healing from their own childhood experiences. Dylan is certified in Synergetic Play Therapy and NARM, integrating relational neuroscience, deep attunement, authenticity, somatics, and attachment theory to support powerful transformation.

S5 Ep 131Only Rich Therapists Should Offer Low-Fee Therapy.
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free Brace yourself. This episode is a truth bomb that may rattle your nervous system, piss you off—or finally give you the relief you didn't know you needed. Tiffany makes the bold, controversial claim: Only rich therapists should offer low-fee therapy. If you're not independently wealthy, subsidizing your clients' care is costing you your body, your relationships, your clinical presence, and your long-term financial health. This isn't a hot take—it's a hard truth. And in this episode, Tiffany breaks it down piece by piece so you can finally stop blaming yourself for being burned out, broke, and overwhelmed. In this episode, you'll hear: Why real therapy (the kind that changes generational systems) requires time, money, and energy; What you actually need in order to hold space for deep, paradigm-shifting work; Why therapists doing low-fee work are either wealthy, new to the field—or silently falling apart; How the system benefits from your exhaustion—and why it's time to opt out; What it looks like to build a practice that actually supports you emotionally, financially, and physically. This is not your responsibility. And if you're not rich, you literally can't afford to keep sacrificing yourself. Email Tiffany at [email protected] with the subject line: "Ready." Let's build a practice that pays for your values—without costing you everything.

S5 Ep 130From $130 to $385 Cash Pay: How Olethea Turned Her Business into Her Rich Auntie.
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free In this episode, we're back with powerhouse Canadian therapist and coach Olethea Pimenta, who went from undercharging at $130 to confidently billing $385 per session—up to three times a week, all cash-pay. She's living proof that your business can love you back. Olethea breaks down the mindset, money work, and structural shifts it took to prioritize her own joy, rest, and parenting while delivering premium, transformational therapy in a socialized healthcare system. This episode is packed with wisdom and a hell of a reframe: your business should be a nourishing relationship, not a hustle for survival. In this episode, Olethea shares: Why growing up without resources led her to recreate scarcity in her business—and how she rewired that; How she replaced burnout and survival-mode with a business that feels like a rich auntie (yes please); The massive shifts she made after having her daughter, including hiring a nanny and a night doula; What it takes to break free from the collective therapist scarcity story—and why her business now funds freedom, not fear; Her signature question to check your business attachment style: "Does your business love you back?" Resources mentioned: LIMB Academy FWF Calculator Olethea's Website Olethea's Instagram More about Olethea: Olethea Pimenta is a psychotherapist and business coach specializing in helping owners run profitable businesses without burnout. Olethea specializes in deconstructing imposter syndrome, addressing high-functioning anxiety, and digging deeper into money trauma. Using trauma-informed practices, she helps therapists create a premium fee practices that refines their niche to go beyond their clinical work. If you're feeling stuck in your money or you need to make changes she can help you get paid. https://oletheap.com

S5 Ep 129Been Out of the Game? Why That Doesn't Disqualify You From Charging Premium Fees
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free You've been out of the therapy world for a while. Maybe you stepped back to raise kids. Maybe you worked in an agency. Maybe life just… happened. And now you're back—but you're terrified to charge what you actually need. This episode is for the therapist asking: "Who am I to charge $200 or $300 when I've been out of practice for years?" Tiffany tackles a powerful listener question and busts the myth that experience is what makes you worth premium fees. Spoiler: it's not. In this episode, you'll hear: Why being strategic matters more than being seasoned when setting your fee; How burnout and scarcity actually make you a worse clinician—and how ease makes you better; Why serving low-fee, Medicaid-dependent clients in the past doesn't mean you're stuck there; The skill gap (not a personal failure) that keeps you from attracting premium clients—and how to close it; Why building a premium-fee practice is a learnable skill—not something you're born knowing. If you've been hiding behind "I need more time," "I just got back," or "I'm not ready yet"—this is your wake-up call. Email Tiffany at [email protected] with the subject line: "Ready." Let's build the practice your future self will thank you for.

S5 Ep 128Charging Premium Fees When You've Survived the Unthinkable: Jessica Malmberg's $220 Leap.
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free In this episode, we're speaking with Jessica Malmberg, a Santa Rosa-based therapist specializing in grief and trauma work for sensitive and neurodivergent individuals and families. Jessica's story is one of fierce vulnerability, survival, and reclamation. After losing her first child and surviving cancer that nearly bankrupted her family, Jessica still found herself undercharging, overdelivering, and working late nights that stole time from her kids. She joined the Lean In. MAKE BANK. Academy and took her practice—and her life—back. In this episode, Jessica shares: Why she was charging as low as $80–$130 while working with Medicaid and chasing no-shows; How her deep empathy for clients' pain came at the cost of her own financial stability—and how she finally flipped that script; What it felt like to hear a voice say "Greedy, greedy, greedy" after her first price increase—and how she moved through it; The evangelical and patriarchal conditioning that told her her worth came from service; How her clinical work, creativity, and relationship with her kids transformed after she raised her fee to $220. Resources mentioned: LIMB Academy FWF Calculator Jessica's Website More about Jessica: Jessica Malmberg is an LMFT in Santa Rosa, CA, who helps sensitive and neurodivergent adults and teens engage in the grief process and process their trauma. She is an advocate for grief and how it brings us more fully into life. She is a cancer survivor and a child-loss survivor, and greatly informed by her time in the underworld in dark times.

S5 Ep 127This Is What's Killing Your Practice Income in 2025
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free You've got a full caseload. You're marketing harder than ever. You're at the networking events, doing the coffee dates, dropping off business cards at every damn yoga studio and café in your zip code. And yet... your bank account doesn't reflect the energy you're pouring out. In this urgent episode of The Money Sessions, Tiffany reveals the brutal truth no one else will tell you: Chasing more clients is the biggest mistake therapists are making in 2025. And it's not just killing your income. It's draining your body, your creativity, your relationships, your sense of purpose—and your long-term career sustainability. In this episode, Tiffany shares: Why more volume (more clients, more sessions, more hustle) is a trap that leads straight to burnout; The three things successful, well-paid therapists are doing instead—and how they're earning more while working less; The hidden costs of undercharging and overworking, including physical symptoms, emotional exhaustion, and lost time with loved ones; The radical mindset shift required to build a practice rooted in spaciousness, sustainability, and actual profit; The math behind earning $12,500/month working 12 clients a week—and why you don't have to kill yourself to make six figures. It's time to stop building a business on sacrifice. You deserve better. If you're done with burnout and ready to build a business that takes care of you—start here. Email Tiffany at [email protected] with the subject line: "Ease." We'll send you the next steps to see if you qualify for a private call with Tiffany and the team. Resources Mentioned: Fun with Fees Calculator Email Tiffany: [email protected]

S5 Ep 126From $55 Shame to $225 Sovereignty: Julianna on Leaving Martyrdom Behind.
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free In this episode, we're speaking with Julianna Vermeys, a Portland-based somatic therapist and LIMB grad who took a long, brave road from burnout and martyrdom to freedom and clarity in her practice. Julianna opens up about the chaos of running a full-time private practice, teaching, supervising, parenting two kids, and secretly sliding her fees all the way down to $50/session—all while living in a body that never got to rest. If you've ever felt like your nervous system is boiling from the inside out, or that you're doing more for your clients than you can offer your own children, this episode will crack you wide open. In this episode, Julianna shares: What it felt like to supervise, teach, parent, and see 25+ clients a week—while secretly charging as little as $55; How pandemic stress, somatic signals, and a deep moment in child's pose forced her to confront the unsustainable cost of her giving; The impact of growing up around fame and wealth—but without access to it—and how that fueled a martyr mindset; What she had to face in herself in order to stop sliding her fees and finally charge $225 with full integrity; Her insights on intergenerational trauma, agency shame, and the oppressive therapist training models that keep us small. Resources mentioned: LIMB Academy FWF Calculator Julianna's Website More about Julianna: Julianna is a somatic therapist and clinical supervisor in Portland, Oregon. For nearly twenty years she has been dedicated to exploring the integration of human experience with clients and colleagues who are willing to understand themselves, their trauma, grief and suffering beyond the realm of problem solving. She recently integrated her work as an educator, therapist and supervisor into a three day embodiment retreat for other therapists (stay tuned for more!) She is also a writer completing her memoir using therapeutic insight to tell her story; a mom to two amazing children, a dedicated daughter and friend.

S5 Ep 125If You Only Listen to One Episode, Listen to This One
EReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free This one's not just a podcast episode. It's a line in the sand. If you've ever felt paralyzed by doubt, overwhelmed by invisible blocks, or stuck in a private practice that just… doesn't work—you need to hear this. In this deeply honest, emotionally charged episode, Tiffany names the quiet war happening inside so many therapists. The war between yearning and defeat. Between hope and the internalized voice that says: "Not for someone like me." Tiffany peels back the curtain on what's really keeping brilliant therapists from building the premium-fee practices they dream about—and why it has nothing to do with your Psychology Today profile, your SEO, or your niche. In this episode, Tiffany shares: What she sees happen in the moment therapists want to leap, but can't—and why it's not your fault; The unconscious pattern that keeps you spinning your wheels while your practice stays stuck year after year; How early attachment wounds (yes, we're going there) show up in your business decisions today; Why "failure to launch" isn't a mindset issue—it's a trauma pattern that needs to be understood and unwound; What actually happens when you stop running and let yourself want more. If you're a therapist who's done the trainings, read the books, followed all the experts—and still finds yourself scared to act—this episode might break something open. Ready to explore what's been keeping you stuck? Email Tiffany at [email protected] with the subject line: Yearning vs. Defeat. Let's finally name the real block—and begin to move through it, together. Resources Mentioned: Fun with Fees Calculator Email Tiffany: [email protected]