Escalators, Elevators and Stairs, and the Job-to-be-done of micromobility
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Show Notes
This week Horace joins Oliver to riff on a recent mental model for thinking about the job to be done of micromobility, involving escalators, elevators and stairs. It’s Horace at his best - conceptual, funny, insightful as always.
Specifically we cover:
- Which customers pick escalators vs elevators vs stairs, and what insight that might provide to the job to be done of micromobility.
- The importance of ‘earning’ an experience
- Why Horace thinks that customers who climb escalators are the best customers.
- The importance of escalators in the architecture that they enabled.
- How the impact of regulation will impact on vehicle design.
- The importance of design and brand in solving the job to be done beyond simply A to B travel.
- Horace’s travel tip for Terminal 5 at Heathrow.