Spotify's $10bn advertising ambition – with UK sales chief Ed Couchman
The Media Leader Podcast · Omar Oakes
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Show Notes
Ed Couchman, head of sales for the UK and Northern Europe at Spotify, joins Ella Sagar to talk about the company's long-term advertising ambition, its podcast and audiobook strategy, Apple's app practices and how kindness should not be seen as a weakness.
He underscores the commitment to CEO Daniel Ek's goal of generating 20% of revenue from advertising and describes a "longer-term aspiration" for Spotify's advertising sales.
Couchman says: "We do want in the long term for the ad sales to reach $10bn – so a real sizeable revenue contribution to the overall business."
Elsewhere, he reveals the streamer's "case-by-case" podcast strategy and how he would hypothetically like to see advertising in audiobooks.
Couchman also expands on his recent column on how kindness at work is never a weakness, pointing out why it "has never been more needed" in the industry.
Highlights:
03:38: Why kindness in media and advertising leadership is a superpower
10:07: Spotify's long-term advertising ambition
12:48: What's next for non-exclusive podcasts?
15.15: Growing the audiobook market
17:16: The audiobook advertising dream
18.28: Spotify's "Time to Play Fair" campaign taking aim at Apple
23.55: Why are you passionate about media?
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This episode was edited by our production partner Trisonic.
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