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The Media Leader Podcast

The Media Leader Podcast

The Media Leader · Omar Oakes

246 episodesEN

Show overview

The Media Leader Podcast has been publishing since 2022, and across the 4 years since has built a catalogue of 246 episodes, alongside 9 trailers or bonus episodes. That works out to roughly 150 hours of audio in total. Releases follow a weekly cadence, with the show now in its 5th season.

Episodes typically run thirty-five to sixty minutes — most land between 28 min and 44 min — though episode length varies meaningfully from one episode to the next. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed 1 weeks ago, with 40 episodes already out so far this year. The busiest year was 2024, with 90 episodes published. Published by Omar Oakes.

Episodes
246
Running
2022–2026 · 4y
Median length
36 min
Cadence
Weekly

From the publisher

The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.Find out more at uk.themedialeader.com and subscribe to our daily newsletter.

Latest Episodes

View all 246 episodes

What is the future of freesheets? With Metro's Deborah Arthurs and Jo Mazenko

Aug 17, 202650 min

The art and craft of audio advertising - AudioTrack at 10

Aug 9, 202655 min

Is broadcasters' embrace of social video commercially sustainable? With Enders Analysis' Niamh Burns

Aug 3, 202642 min

How Netflix's ads business is becoming a meaningful growth driver - with EMEA ads VP Damien Bernet

Jul 27, 202632 min

Can YouTube be both TV and a 'home base' for the creator economy? With MD Kim Larson

Jul 20, 202619 min

How The Sun is developing its video strategy - with commercial revenue director Owen Griffiths

Jul 16, 202612 min

What publishers can learn from The New York Times's 'solar system' model - with global ads VP Tom Armstrong

Jul 13, 202616 min

How Channel 4 is taking a 'platform mindset' to TV — with David Amodio and Jay Kassam

Jul 10, 202622 min

‘It’s not like we knowingly have bad ads’: Meta on ad fraud, teen safety, and why AI will not replace agencies

Jul 5, 202635 min

Universal Ads is live in the UK. Now what? With Channel 4's Rak Patel

Jun 29, 202630 min

How AI, China and media consolidation is keeping the global ad market 'buoyant' - with WPP Media's Kate Scott-Dawkins

Jun 22, 202632 min

Why brands need less channel planning and more ecosystem design — with Arena Media's Hamid Habib

Jun 15, 202659 min

How marketers should reconsider culture and short-term strategies — with Thinkbox's Elliott Millard

Jun 8, 202642 min

What the OOH industry needs to do to double its market share - with WOO's Tom Goddard

Jun 1, 202641 min

Why the United Nations is asking advertisers to protect the open web

May 25, 202617 min

Believe It or Not Ep. 6: Will AI end enterprise software businesses as we know them?

May 21, 20261h 3m

How brands can win authority in LLMs - with Havas, Heineken and Publicis

May 18, 202632 min

Believe It or Not Ep. 5: Is AI sycophancy bad for business?

May 14, 20261h 3m

How outcomes measurement has changed the CMO-CFO relationship - with Nimmi Shah and Sameer Modha

May 11, 20261h 16m

Believe It or Not Ep. 4: Is AI turning the internet into a sea of slop or has 'churnalism' already made it sloppy?

May 7, 20261h 3m
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