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The Media Leader Podcast

The Media Leader Podcast

The Media Leader · Omar Oakes

252 episodesEN

Show overview

The Media Leader Podcast has been publishing since 2022, and across the 4 years since has built a catalogue of 252 episodes, alongside 9 trailers or bonus episodes. That works out to roughly 150 hours of audio in total. Releases follow a weekly cadence, with the show now in its 5th season.

Episodes typically run thirty-five to sixty minutes — most land between 28 min and 44 min — though episode length varies meaningfully from one episode to the next. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed 4 days ago, with 46 episodes already out so far this year. The busiest year was 2024, with 90 episodes published. Published by Omar Oakes.

Episodes
252
Running
2022–2026 · 4y
Median length
36 min
Cadence
Weekly

From the publisher

The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.Find out more at uk.themedialeader.com and subscribe to our daily newsletter.

Latest Episodes

View all 252 episodes

How to traverse a non-linear career in media - with TheZoo.London's Rachel Forde and Marco Bertozzi

Oct 5, 202641 min

What we learned from 'the first digital-first' World Cup - with The Guardian, Mirror, Sun and Daily Mail

Sep 28, 202632 min

Your guide to anti-ultra-processed planning - with Craft Media's Sally Weavers and Jen Jones

Sep 21, 202657 min

Navigating the nascent world of GEO – with Havas’ Amy Banks

Sep 14, 202633 min

How SPUR is building a new economic model for publishers - with technical lead Alex Springer

Sep 7, 202659 min

The future of media research and JICs - with the IPA's Dan Flynn and Graeme Griffiths

Aug 31, 202648 min

What is the future of freesheets? With Metro's Deborah Arthurs and Jo Mazenko

Aug 17, 202650 min

The art and craft of audio advertising - AudioTrack at 10

Aug 9, 202655 min

Is broadcasters' embrace of social video commercially sustainable? With Enders Analysis' Niamh Burns

Aug 3, 202642 min

How Netflix's ads business is becoming a meaningful growth driver - with EMEA ads VP Damien Bernet

Jul 27, 202632 min

Can YouTube be both TV and a 'home base' for the creator economy? With MD Kim Larson

Jul 20, 202619 min

How The Sun is developing its video strategy - with commercial revenue director Owen Griffiths

Jul 16, 202612 min

What publishers can learn from The New York Times's 'solar system' model - with global ads VP Tom Armstrong

Jul 13, 202616 min

How Channel 4 is taking a 'platform mindset' to TV — with David Amodio and Jay Kassam

Jul 10, 202622 min

‘It’s not like we knowingly have bad ads’: Meta on ad fraud, teen safety, and why AI will not replace agencies

Jul 5, 202635 min

Universal Ads is live in the UK. Now what? With Channel 4's Rak Patel

Jun 29, 202630 min

How AI, China and media consolidation is keeping the global ad market 'buoyant' - with WPP Media's Kate Scott-Dawkins

Jun 22, 202632 min

Why brands need less channel planning and more ecosystem design — with Arena Media's Hamid Habib

Jun 15, 202659 min

How marketers should reconsider culture and short-term strategies — with Thinkbox's Elliott Millard

Jun 8, 202642 min

What the OOH industry needs to do to double its market share - with WOO's Tom Goddard

Jun 1, 202641 min
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