BBC's commercial future, election preview… and ads on the moon?
The Media Leader Podcast · Omar Oakes
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Show Notes
Outvertising's Cass Naylor joins host Ella Sagar and reporter Jack Benjamin to dissect BBC director-general Tim Davie's big speech about the BBC's commercial future and look ahead to how media and advertising will play its part in this year's UK general election.
Highlights:
3:20: The future of the BBC's commercial activities
18:20: Which media channel will be a key 2024 election battleground?
29:20: Quick hits: why Instagram is minimising political content; Reddit's IPO; Outsmart/KPMG's sustainability in advertising study; Spotify's move into educational content; and Astrolab's plan to put ads on the moon
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