Attention measurement: 'once-in-a-lifetime opportunity to make a killing'
The Media Leader Podcast · Omar Oakes
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Show Notes
Are people even paying attention to the ads they are being served? That question has opened up a can of worms for an industry that is intensely concerned with return on investment.
Two leaders of the attention economy, Lumen Research's Mike Follett and Amplified Intelligence's Karen Nelson-Field, joined reporter Jack Benjamin for a discussion on the positives, pitfalls, and recent developments within the evolving space.
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