Andrew Cole interview: How telcos will shake up the way TV is traded and measured
The Media Leader Podcast · Omar Oakes
Audio is streamed directly from the publisher (rss.art19.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Andrew Cole, board member of Liberty Global and one of the original backers of GB News, talks to Omar Oakes about shaking up the status quo of TV measurement and trading.
Cole's new venture, Digital Audience Data, seeks to get all major telecoms operators in advanced economies to jointly share data for a "more accurate" TV measurement system than legacy ones such as those operated by Barb and Kantar Media in the UK.
He also talks about his track record working with Steve Jobs and Apple on the iPhone's launch and how his career has been built on "disrupting" legacy systems.
And, amid rumours of GB News following in TalkTV's footsteps by going online only, Cole answers questions about the rationale for launching the channel in 2021 – a move that attracted calls for an advertiser boycott before it began programming.
Further reading:
UK telcos plot audience measurement and ad sales platform
Telcos can transform the UK ad industry for the better
---
Thanks to our production partners Trisonic for editing this episode.
---
Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media.
LinkedIn: The Media Leader
YouTube: The Media Leader