Amazon UK upfronts, Pinterest's brand pitch + why women's network Wacl is more 'business-like'
The Media Leader Podcast · Omar Oakes
Audio is streamed directly from the publisher (rss.art19.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Omar Oakes and Jack Benjamin review the big stories in UK media and advertising this week, including Amazon's UK upfronts, in which it revealed new ad formats for Prime Video, and Pinterest, whose lead marketer had some strong words to say about the digital media "duopoly".
Omar is also joined by Wacl's president Karen Stacey and vice-president Claire Sadler to talk about why the female leaders' network is looking for new partners and ways of raising money.
Highlights:
01:00: Amazon's UK upfronts, Prime Video audience numbers and new ad formats
09:05: Pinterest Presents – what the platform had to say at its annual advertising summit
16:00: Why Observer journalists are unhappy about selling to Tortoise
19:15: Elon Musk's X is valued at less than a quarter of the $44bn he paid to buy Twitter – fair price?
21:00: Immediate Media has launched Prism, a full-scale first-party data solution
28:30: Reuters and CNN to introduce metered website paywalls. Will bundles follow?
32:10: Interview: Karen Stacey and Claire Sadler
Related articles:
Amazon Prime Video now reaches 19m in the UK
Pinterest eyes performance budgets as it takes on Big Tech
Immediate Media launches Prism first-party data solution
---
Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media.
LinkedIn: The Media Leader
YouTube: The Media Leader