Media, TikTok Growth & Beginner Whisky Picks — Jayac Heal on Creativity & Content
The Lonely Chapter · Sam Maclean
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Show Notes
Jayac Heal is the founder of Red Pigeon Media and the creator behind the growing TikTok account Whisky Amateur. In this episode, Jayac shares his creative journey — from building a media company to growing a personal brand on TikTok — all while sipping and sharing his favourite whiskeys.
We dive into:
– How Jayac got started in the media industry
– Why every business should be using short-form content (Reels & TikTok)
– His favourite beginner-friendly whiskeys
– Balancing creativity, business, and authenticity online
🥃 Whether you're building a brand, curious about content strategy, or just want whiskey recs — Jayac brings insight and charm.
Follow Jayac:
Instagram: @whisky.amateur
TikTok: @whisky.amateur
Media Company: Red Pigeon Media
Follow on Instagram: