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The Knowledge Project

The Knowledge Project

277 episodes — Page 2 of 6

Ep 227Rose Blumkin: Women of Berkshire Hathaway [Outliers]

Rose Blumkin didn’t just build a business. She revolutionized retail. After fleeing Russia with $66 in her purse, she opened a basement furniture store in Omaha at 43 years old—with no English, no education, and no connections. Her formula? Sell cheap, tell the truth, don't cheat the customer. Nebraska Furniture Mart would survive depressions, fires, lawsuits, tornadoes—and eventually become a billion-dollar empire Warren Buffett called “the ideal business.” Learn how Mrs. B’s relentless focus, radical simplicity, and unbreakable work ethic built an empire from scratch—and what her story teaches us about business, resilience, and the power of earned trust. This episode is for informational purposes only and most of the research came from "Women of Berkshire Hathaway" and oral history interviews with Rose Blumkin and her daughter Frances. Check out highlights from this book in our repository, and find key lessons from Blumkin here — ⁠fs.blog/knowledge-project-podcast/outliers-rose-blumkin (03:20) PART 1: Early Childhood (07:10) A Natural Entrepreneur (09:37) PART 2: Building an Empire (12:53) The Competition (15:54) The Passing of Isadore (18:32) Expansion through Hardship (20:32) Natural Instinct for Character (25:15) PART 3: The $60m Handshake / The Buffett Connection (28:25) A Rebel at 96 (33:47) Reflections, afterthoughts, and lessons Thanks to our sponsors for supporting this episode: MOMENTOUS: Head to ⁠livemomentous.com⁠ and use code KNOWLEDGEPROJECT for 35% off your first subscription. NOTION MAIL: Get Notion Mail for free right now at notion.com/knowledgeproject Upgrade — If you want to hear my thoughts and reflections at the end of all episodes, join our membership: ⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠ and get your own private feed. Newsletter — The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠fs.blog/newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

May 6, 202543 min

Ep 226Y Combinator CEO Garry Tan: Turning Ambitious Misfits into Founders

Most accelerators fund ideas. Y Combinator funds founders—and transforms them. With a 1% acceptance rate and alumni behind 60% of the past decade’s unicorns, YC knows what separates the founders who break through from those who burn out. It's not the flashiest résumé or the boldest pitch but something President Garry Tan says is far rarer: earnestness. In this conversation, Garry reveals why this is the key to success, and how it can make or break a startup. We also dive into how AI is reshaping the whole landscape of venture capital and what the future might look like when everyone has intelligence on tap. If you care about innovation, agency, or the future of work, don’t miss this episode. Approximate timestamps: Subject to variation due to dynamically inserted ads. (00:02:39) The Success of Y Combinator (00:04:25) The Y Combinator Program (00:08:25) The Application Process (00:09:58) The Interview Process (00:16:16) The Challenge of Early Stage Investment (00:22:53) The Role of San Francisco in Innovation (00:28:32) The Ideal Founder (00:36:27) The Importance of Earnestness (00:42:17) The Changing Landscape of AI Companies (00:45:26) The Impact of Cloud Computing (00:50:11) Dysfunction with Silicon Valley (00:52:24) Forecast for the Tech Market (00:54:40) The Regulation of AI (00:55:56) The Need for Agency in Education (01:01:40) AI in Biotech and Manufacturing (01:07:24) The Issue of Data Access and The Legal Aspects of AI Outputs (01:13:34) The Role of Meta in AI Development (01:28:07) The Potential of AI in Decision Making (01:40:33) Defining AGI (01:42:03) The Use of AI and Prompting (01:47:09) AI Model Reasoning (01:49:48) The Competitive Advantage in AI (01:52:42) Investing in Big Tech Companies (01:55:47) The Role of Microsoft and Meta in AI (01:57:00) Learning from MrBeast: YouTube Channel Optimization (02:05:58) The Perception of Founders (02:08:23) The Reality of Startup Success Rates (02:09:34) The Impact of OpenAI (02:11:46) The Golden Age of Building MOMENTOUS: Head to livemomentous.com and use code KNOWLEDGEPROJECT for 35% off your first subscription. Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠ and get your own private feed. Watch on YouTube: @tkppodcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 29, 20252h 20m

Ep 225Henry Singleton: The Greatest Capital Allocator in History [Outliers]

If Warren Buffett is the king of capital allocation—Henry Singleton is the ghost. Singleton built one of the most successful conglomerates in American history, transforming business while remaining virtually unknown. While Wall Street chased fads, Singleton, who could play chess blindfolded, quietly turned industrial conglomerate Teledyne into a business juggernaut with 20.4% annual returns over nearly three decades—outperforming Buffett, outmaneuvering rivals, and outlasting the hype. Dive into the mind of a man who Charlie Munger said had "the best operating and capital deployment record in American business—bar none." This is a masterclass in disciplined capital allocation and long-term thinking on the most underrated business genius of the 20th century. If you're building a business, allocating capital, or simply trying to think more clearly in a noisy world, you cannot afford to miss this one. (03:16) Prologue (05:59) PART 1: THE MAKING OF A MAVERICK (07:48) After MIT (10:24) Founding of Teledyne (14:04) The Future is Semiconductors (17:18) What to Acquire? (19:12) Integrating into the Teledyne System (21:49) Vasco Metals and George Roberts (23:40) PART 2: MASTER CAPITAL ALLOCATOR (28:10) Entering Insurance (29:44) The Great Buyback Revolution (32:46) Teledyne Operating Systems (34:56) Thinking Local (37:41) Building Knowledge (39:59) PART 3: PEAK PERFORMANCE (42:51) Planning for Retirement (44:09) Passing the Torch (46:45) End of an Era: Singleton Retires (47:41) Teledyne After Singleton (48:46) Singleton’s Legacy (51:05) SHANE’S REFLECTIONS This episode is for informational purposes only and most of the research came from reading Distant Force: A Memoir of the Teledyne Corporation and the Man Who Created It, with an Introduction to Teledyne Technologies by Dr. George A. Roberts with Robert J McVicker and The Outsiders by William N. Thorndike, Jr. Additional source: 1979 Interview with Forbes MOMENTOUS: Head to livemomentous.com and use code KNOWLEDGEPROJECT for 35% off your first subscription. Check out highlights from these books in our repository, and find key lessons from Singleton here —https://fs.blog/knowledge-project-podcast/outliers-henry-singleton/ Upgrade — If you want to hear my thoughts and reflections at the end of all episodes, join our membership: ⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠ and get your own private feed. Newsletter — The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 22, 202558 min

Ep 224Bret Taylor: A Vision for AI’s Next Frontier

What happens when one of the most legendary minds in tech delves deep into the real workings of modern AI? A 2-hour long masterclass that you don’t want to miss. Bret Taylor, current chairman of OpenAI, unpacks why AI is transforming software engineering forever, how founders can survive acquisition (he’s done it twice), and why the true bottlenecks in AI aren’t what most think. Drawing on his extensive experiences at Facebook, Google, Twitter and more, he explains why the next phase of AI won’t just be about building better models—it’s about creating entirely new ways for us to work with them. Bret exposes the reality gap between what AI insiders understand and what everyone else believes. Listen now to recalibrate your thinking before your competitors do. (00:02:46) Aha Moments with AI (00:04:43) Founders Working for Founders (00:07:59) Acquisition Process (00:14:14) The Role of a Board (00:17:05) Founder Mode (00:20:29) Engineers as Leaders (00:24:54) Applying First Principles in Business (00:28:43) The Future of Software Engineering (00:35:11) Efficiency and Verification of AI-Generated Code (00:36:46) The Future of Software Development (00:37:24) Defining AGI (00:47:03) AI Self-Improvement? (00:47:58) Safety Measures and Supervision in AI (00:49:47) Benefiting Humanity and AI Safety (00:54:06) Regulation and Geopolitical Landscape in AI (00:55:58) Foundation Models and Frontier Models (01:01:06) Economics and Open Source Models (01:05:18) AI and AGI Accessibility (01:07:42) Optimizing AI Prompts (01:11:18) Creating an AI Superpower (01:14:12) Future of Education and AI (01:19:34) The Impact of AI on Job Roles (01:21:58) AI in Problem-Solving and Research (01:25:24) Importance of AI Context Window (01:27:37) AI Output and Intellectual Property (01:30:09) Google Maps Launch and Challenges (01:37:57) Long-Term Investment in AI (01:43:02) Balancing Work and Family Life (01:44:25) Building Sierra as an Enduring Company (01:45:38) Lessons from Tech Company Lifecycles (01:48:31) Definition and Applications of AI Agents (01:53:56) Challenges and Importance of Branded AI Agents (01:56:28) Fending Off Complacency in Companies (02:01:21) Customer Obsession and Leadership in Companies Bret Taylor is currently the Chairman of OpenAI and CEO of Sierra. Previously, he was the CTO of Facebook, Chairman of the board for X, and the Co-CEO of Salesforce. Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠ and get your own private feed. Watch on YouTube: @tkppodcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 15, 20252h 8m

Ep 223Pierre Poilievre: What I Want to Build (and Break) To Fix Canada

Pierre Poilievre, leader of Canada’s Conservative Party, reveals a roadmap for restoring opportunity and unity across the country. From unleashing innovation by cutting red tape, to reigniting upward mobility and building a powerhouse economy, Poilievre’s message goes beyond borders. If you care about restoring opportunity, strengthening democracy, and securing a brighter future for North America, listen closely—Canada’s solutions might just inspire America’s renewal. TRANSCRIPT EN: https://fs.blog/knowledge-project-podcast-transcripts/pierre-poilievre-223/ FR: https://fs.blog/knowledge-project-podcast-transcripts/pierre-poilievre-223-francaise/ (01:41) Headline vs Reality (03:55) From Opposition Party to Unifier (07:05) Parenthood Shapes Priorities (10:05) Differentiating from the Liberals (15:04) Economic Value Creation in Canada (18:08) WEF Opposition Stance (25:27) Balanced Budget Plan (28:15) Attracting Investments (35:25) Productivity Gap Explained (38:50) Tariffs Response Tactics (41:10) Reducing US Dependency (44:15) Interprovincial Trade Impacts (45:40) "China” (47:42) Media Accountability Challenges (51:42) Digital Free Speech Protections (55:10) Crime (01:02:00) Access to Health Care (01:06:15) A modern and effective Canadian military (01:11:10) AI: balance innovation with protection (01:12:49) How do we ensure that the government can be held accountable in a world where they might control information flow? (01:14:10) Trust in government post-COVID (01:15:56) Climate change (01:18:50) Biggest misconceptions about Mr. Poilievre (01:19:50) What Canadian success looks like Thanks to ShipStation for supporting this episode: Get a 60-day free trial at www.shipstation.com/knowledgeproject. Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter Upgrade — If you want to hear my thoughts and reflections at the end of our episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠ and get your own private feed. Watch on YouTube: @tkppodcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 13, 20251h 21m

Ep 222Cornelius Vanderbilt: The First Tycoon [Outliers]

Cornelius Vanderbilt was a force in 19th century America, playing a pivotal role in transitioning the U.S. economy from rural mercantilism to industrial corporate capitalism. Vanderbilt didn't just compete—he dominated; and didn’t just dominate one industry—he conquered three: ferries, steamships, and railroads. He understood that power lay in controlling infrastructure and not just operating within it. His cutthroat tactics were both feared and admired but his vision for what the economy could be was undeniable. This is the story of how Vanderbilt turned calculated aggression into an art form, how he endured more pain than his competitors, and how he built systems that outlived him. Learn the mindset, strategies, and brutal lessons behind his dominance; the game of business hasn’t changed as much as you think. (02:20) Prologue (05:12) PART 1 - The Dutch Inheritance (08:21) The Young Boatman (12:30) Capitalizing on War (15:27) General Merchant of the Sea (19:29) PART 2 - The Meeting That Changed Everything (21:48) The Steamboat Wars (24:12) The Anti-Monopoly Crusader (27:06) The Rise of the Commodore (32:08) The Monopolist's Nemesis (34:58) PART 3 - Sole Control (37:28) Prometheus (40:18) Star of the West (44:06) Europe and Betrayal (48:15) The Independent Line (50:13) PART 4 - The Commodore’s Return (51:55) Gray Eyed Man of Destiny (53:36) The Conspiracy (54:41) Finishing Walker (55:54) Conquering the Seas (58:13) America's Wealthiest Citizen (60:47) PART 5 - Vanderbilt's Railroad Dominance (01:01:59) The Path to Confrontation (01:03:37) The Breaking Point (01:04:43) The Power to Punish (01:06:32) The Collapse (01:07:50) The Silent Conquest (01:08:57) The Consolidation (01:10:54) The Legacy (01:12:15) FINAL PART - Vanderbilt: The Architect of Modern American Business (01:14:19) Reflections This episode is for informational purposes only and most of the research came from reading The First Tycoon by T.J. Stiles and Tycoon’s War by Stephen Dando-Collins. Check out highlights from these books in our repository, and find key lessons from Cornelius Vanderbilt here — fs.blog/knowledge-project-podcast/outliers-cornelius-vanderbilt Upgrade — If you want to hear my thoughts and reflections at the end of all episodes, join our membership: ⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠ and get your own private feed. Newsletter — The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 8, 20251h 22m

Ep 221Bruce Flatt on Value, Discipline, and Durability

Brookfield CEO Bruce Flatt reveals the investment philosophy behind building one of the world's largest alternative asset managers with over a trillion dollars under management. At the core of Brookfield's strategy is a disciplined focus on downside protection that has delivered 19% annualized returns over 30 years. Flatt identifies three major trends driving their investments: digitalization (including AI infrastructure), global energy transition, and reindustrialization as supply chains shift. The conversation explores Brookfield's approach to risk management, their expansion into insurance, and their meritocratic culture. When Shane presses for clarity on Brookfield's complex corporate structure, Flatt provides rare insights into how the organization's design creates both operational flexibility and investment opportunities. What separates Brookfield from competitors? Patient capital: the discipline to wait for extraordinary opportunities and the financial strength to act when others can't. If you want to understand how the smartest capital allocators think and what it takes to build something enduring, this episode is essential listening. Thanks to these sponsors for supporting our show: NordVPN: EXCLUSIVE NordVPN Deal ➼ nordvpn.com/KNOWLEDGEPROJECT. Try it risk-free now with a 30-day money-back guarantee Shopify: Sign up for your one-dollar-per-month trial period at shopify.com/shane. All lowercase. ShipStation: Get a 60-day free trial at www.shipstation.com/knowledgeproject. The opinions shared on this podcast belong solely to those expressing them. Hosts and guests may hold positions in the securities discussed. This podcast is intended to provide general information only and should not be considered financial advice. (00:02:56) Changes in Investing Over the Past 25 Years (00:04:51) How Private Enterprise Has Built Our Tech Infrastructure (00:07:08) Implications and Opportunities of Passive Investing (00:09:08) Advantages of Private Companies (00:12:36) Three Investment Themes (00:15:11) Winners in Digitalization (00:16:45) Application of Artificial Intelligence in Businesses (00:21:44) Transition to Low-Carbon Energy (00:25:24) Future of Data Centers (00:27:32) De-globalization of Industry (00:29:59) Implications of Manufacturing Repatriation (00:31:11) Long-term Prospects for America (00:36:20) Approach to Risk and Debt (00:37:48) Impact of Interest Rates (00:40:47) Managing Market Dislocations (00:42:30) Long-term Investing Strategy (00:45:06) History and Future of Brookfield (00:47:55) Exploration of Private Markets and Insurance (00:48:48) Investment Decision Process (00:55:18) Understanding Brookfield's Structure (00:59:40) Positioning of Brookfield's Businesses (01:00:21) Talent and People Management at Brookfield (01:02:58) Focus on Downside Protection (01:05:03) Accountability in Investment Decisions (01:06:32) Understanding Investment Cycles (01:08:14) Learning and Training in the Organization (01:09:06) Postmortem Analysis of Investments (01:11:14) Consideration of Geopolitical Risks Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠ and get your own private feed. Watch on YouTube: @tkppodcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 1, 20251h 18m

Ep 220James Dyson: Against the Odds [Outliers]

How do you turn 5,127 failures into a multi-billion-dollar empire? James Dyson turned dust into possibility, failure into discovery, and frustration into revolution. Dyson didn’t just build a better vacuum; he redefined a whole industry. Facing thousands of failed prototypes, crushing financial setbacks, and a dismissive industry that insisted a superior vacuum was impossible, Dyson transformed doubt into fuel that created an empire he still owns and operates today. Dyson’s genius stretched far beyond engineering. He was a contrarian thinker whose natural state was to defy the experts. From reinventing hand dryers to fans and hairdryers, Dyson repeatedly turned mundane frustrations into game-changing products. His relentless curiosity and willingness to fail publicly set new standards for innovation. When competitors mocked him, he stayed focused. When patents were threatened, he defended fiercely. Dyson's story is one of unwavering persistence, unorthodox creativity, and the courage to trust his own instincts—even when everyone else doubted. This is the story of James Dyson. Learn how one decision can change everything for a whole family. This episode is for informational purposes only and is based on Against the Odds: An Autobiography by James Dyson. Quotes from Against the Odds and James Dyson’s Invention: A Life (02:35) Prologue: The Kitchen Floor Experiment PART 1 - EARLY SPARKS OF TENACITY (05:05) A Childhood of Resilience and Determination (08:19) Gresham’s School (11:25) From Art to Engineering: A Defiance of Convention (14:58) A Mentor: Jeremy Fry (17:37) Just Build It (19:23) The Sea Truck (22:16) Lessons From The Egyptians (24:16) Misfit Mentality PART 2: FIRST INVENTIONS AND HARD LESSONS (26:48) Reinventing The Wheel(barrow) (28:54) Popular Not Profitable (30:56) Leaving Ballbarrow with Nothing (34:09) History of the Vaccuum (36:23) Cyclone in a Sawmill (39:17) 5,127 Prototypes (41:57) Industry Rejection (44:14) Building the Business PART 3: BUILDING AN EMPIRE (48:15) Passion Over Profit (50:04) Beyond Vacuums (53:08) R&D Culture & Iterative Design (55:44) Patent Wars & Legal Battles (57:49) Value of Keeping Ownership (59:59) Recap of Dyson’s Journey (01:02:55) SHANE’S REFLECTIONS Key lessons from James Dyson: fs.blog/knowledge-project-podcast/outliers-james-dyson Upgrade — If you want to hear my thoughts and reflections at the end of all episodes, join our membership: ⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠ and get your own private feed. Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 25, 20251h 10m

Ep 219Logan Ury: The Dating Myths You Need to Stop Believing

Most people date the wrong way. They chase the spark, mistake attraction for compatibility, and expect their partners to read their minds. Then they wonder why relationships don’t last. Logan Ury thinks about dating differently. As the Director of Relationship Science at Hinge, she’s spent years studying what actually makes relationships work. Her findings will change the way you think about attraction, communication, and commitment. In this conversation, Logan reveals why the spark is overrated, how to optimize your dating profile, and the one thing (actually, 8) you must do after every first date. We break down attachment theory, orbiting, polyamory, and having hard conversations in a healthy way. We get answers to questions like: "what’s an appropriate age gap?" and "what to say if you’re not interested after a date?" Plus, Logan shares how she made the decision to be with her husband and the importance of “other significant others.” If you want to stop wasting time on the wrong people and start building something real, this episode is for you. (2:49) First Dates and the Slow Burn (8:07) The Post-Date 8 (14:30) Dating Like a Scientist (15:50) The Height thing... (18:56) The Spark vs Lust (26:35) Fear of Rejection (29:01) Understanding Attachment Theory (39:20) Navigating Online Dating (41:36) Effective Communication in Dating (51:58) Texting Etiquette (01:05:33) Dealing with Rejection (01:08:44) Polyamory (01:13:32) Orbiting (01:30:45) Logan's Story of Meeting Her Husband (01:37:12) Navigating Crucial Decision Points in Relationships (01:41:48) Having Difficult Conversations in Relationships (01:50:15) Other Significant Others (01:59:05) Breaking Up Respectfully (02:02:08) Tips for Creating Dating Profiles Logan Ury is a behavioral scientist, dating coach, and the Director of Relationship Science at Hinge. She’s the bestselling author of How Not to Die Alone. Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠ and get your own private feed. Watch on YouTube: @tkppodcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 18, 20252h 9m

Ep 218Estée Lauder: A Success Story [Outliers]

Most people hear "Estée Lauder" and think of cosmetics—lipstick, perfume, face cream. But the real story isn’t just about makeup—it’s about a woman being an unstoppable force. Estée Lauder didn’t just build a beauty brand; she rewrote the rules of an industry. She turned rejection into fuel, defied industry gatekeepers, and transformed a homemade face cream into a multi-billion-dollar global powerhouse. When department stores refused to stock her products, she created a demand they couldn’t ignore. When experts said women wouldn’t spend $115 on face cream, she proved them wrong. When competitors copied her formulas, she didn’t fight them—she outmaneuvered them. Her real genius wasn’t in chemistry, but in understanding human psychology, persistence, and the power of storytelling. This is the story of Estée Lauder. Make sure to stick around at the end for my reflections and thoughts. (05:26) Chapter 1 - The Early Years (08:17) Chapter 2: From Kitchen to Department Stores: The Beauty Revolution (09:04) First Break: House of Ash Blondes (11:58) Married (13:35) Chapter 3: Marketing Genius and Brand Building: The Perfect Moment (15:20) The Power of a Gift (16:51) Tell-A-Woman (19:04) Department Store Breakthrough (21:03) Chapter 4: The Expansion Era: The Key to Success (26:09) Tell-Every-Woman (28:42) Beyond Department Stores (34:58) Chapter 5: Youth Dew (36:37) Creating a New Category (39:35) Success Breeds Competition (41:16) Knowing what not to do (44:06) Chapter 6: Beyond America: London Calling (45:53) A Lesson in Brand Building (47:43) The French Accident (48:38) The Art of Adaptation (49:49) Chapter 7: New Categories: Growing the Whole Pie (52:08) The Clinique Revolution (53:28) A New Kind of Marketing (56:13) Chapter 8: The Lauder Philosophy: Business as Obsession (56:25) Core Principles (58:55) The Human Touch (01:00:38) SHANE’S REFLECTIONS This episode is for informational purposes only and is based on Estée Lauder’s incredible 1985 autobiography Estée: A Success Story. Upgrade — If you want to hear my thoughts and reflections at the end of all episodes, join our membership: ⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠ and get your own private feed. Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 11, 20251h 19m

Ep 217Josh Wolfe: Human Advantage in the World of AI

While Silicon Valley chases unicorns, Josh Wolfe hunts for something far more elusive: scientific breakthroughs that could change civilization. As co-founder and managing partner of Lux Capital, he's looking for the kind of science that turns impossible into inevitable. Josh doesn’t just invest in the future—he sees it coming before almost anyone else. In this conversation, we explore: The rapid evolution of AI and potential bottlenecks slowing its growth The geopolitical battle for technological dominance and rise of sovereign AI models How advances in automation, robotics, and defence are shifting global power dynamics Josh's unfiltered thoughts on Tesla and Elon Musk AI's revolution of medical research Parenting in a tech-dominated world How AI is forcing us to rethink creativity, intellectual property, and human intelligence itself Why the greatest risk isn't AI itself—but our ability to separate truth from noise Despite the challenges ahead, Josh remains profoundly optimistic about human potential. He believes technology isn't replacing what makes us human—it's amplifying it. This episode will challenge how you think about innovation, risk, and the forces shaping our future. If you want to stay ahead of the curve, you can't afford to miss it. Josh Wolfe co-founded Lux Capital to support scientists and entrepreneurs who pursue counter-conventional solutions to the most vexing puzzles of our time. He previously worked in investment banking at Salomon Smith Barney and in capital markets at Merrill Lynch. Josh is a columnist with Forbes and Editor for the Forbes/Wolfe Emerging Tech Report. (00:00:00) Introduction (00:02:46) Current Obsessions (00:05:11) AI and its Limitations (00:10:58) Memory Players in AI (00:13:27) Human Intelligence as a Limiting Factor (00:15:38) Disruption in Elite Professions (00:17:15) AI and Blue-Collar Jobs (00:18:29) Implications of AI in Coding (00:19:40) AI and Company Margins (00:25:48) AI in Pharma (00:26:44) AI in Entertainment (00:28:04) AI in Scientific Research (00:33:31) AI in Patent Creation (00:34:49) AI in Company Creation (00:35:33) Discussion on Tesla and Elon Musk (00:40:54) AI in Investment Decisions (00:42:20) AI in Analyzing Business Fundamentals (00:45:27) AI, Privacy, and Information Gods (00:53:04) AI and Art (00:56:43) AI and Human Connection (00:58:22) AI, Aging, and Memory (01:00:46) The Impact of Remote Work on Social Dynamics (01:03:18) The Role of Community and Belonging (01:05:44) The Pursuit of Longevity (01:11:58) The Importance of Family and Purpose (01:14:18) Information Processing and Workflow (01:26:03) Investment in Military Technology (01:28:09) Global Conflict and Military Deterrence (01:31:28) Information Warfare (01:32:32) Infiltration and Weaponization of Systems (01:37:06) Infrastructure Maintenance and Growth (01:38:27) DOGE Initiative (01:40:09) Attracting Capital and Global Competitiveness (01:43:16) Attracting Talent and Immigration (01:45:42) Designing a System from Scratch (01:47:30) AI and Intellectual Property (01:51:56) The Fear of AI Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠ and get your own private feed. Watch on YouTube: @tkppodcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 4, 20251h 59m

Ep 216Andrew Mellon: America’s Secret Banker [Outliers]

He was the strangest titan America ever produced: a whisper-quiet banker who turned systematic thinking into a superpower, building an industrial empire while barely raising his voice above a murmur. Andrew Mellon's story isn't just about money—it's about how patience, observation, and positioning can create more wealth than charisma ever could. But when the Great Depression hit, the very qualities that made him rich made him the perfect villain for a nation demanding change. Whether you're building a business, investing in the future, or seeking insights on strategic decision-making, Mellon's story reveals the power of patience, positioning, and playing the long game. (2:25) Prologue: The Quiet Titan (4:20) Part 1 - The Judge's Son (6:36) Benjamin Franklin's Blueprint (8:53) The Pittsburgh Promise (10:45) Andrew's Early Years (13:11) Part 2 - Building the System (14:23) The Banking Foundation (17:09) Panic Creates Opportunity (20:09) Andy at the Wheel (22:05) Opportunity in Aluminum (24:10) The Mellon System (27:12) Connections Create Power (29:02) Reinvesting Success (30:51) Staying in the Shadows (33:28) Part 3 - The Private Kingdom (34:52) A Broken Heart (36:56) Science Meets Industry (39:35) Preparations for War (41:39) The Silent Empire Strikes (44:04) Part 4 - Washington's Banker (45:58) The Banker Takes Command (47:49) The Banker's Paradox (50:27) The Silent Man Learns to Speak (52:03) Part 5 - The Fall (53:56) 1928 (55:25) Black Thursday (57:23) When Strength Becomes Weakness (59:58) Roosevelt's Vendetta (1:02:48) The Silent Man Shouted Down (1:05:01) The Final Battle: Mellon's Tax Trial (1:09:04) The End of an Era (1:10:14) Epilogue - The Final Gift (1:11:44) Thinking Long Term This podcast is for information purposes only and draws primarily from two foundational books: David Cannadine's 'Mellon: An American Life', the first comprehensive published biography of Andrew W. Mellon, which masterfully chronicles his journey from shy Pittsburgh boy to industrial titan, Treasury Secretary, and philanthropist. The second source, 'Thomas Mellon and His Times', written by Andrew's father Thomas Mellon himself provides invaluable firsthand insights into the immigrant experience and the formation of the Mellon family's business philosophy in America. If this story captured your interest, we highly recommend both works – Cannadine's for its thorough examination of Andrew's profound impact on American business, politics, and philanthropy, and Thomas Mellon's autobiography for its intimate portrait of the family's rise from immigrant farmers to financial powerhouses in both nineteenth- and twentieth-century Pittsburgh. Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠ and get your own private feed. Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 25, 20251h 16m

Ep 215David Heacock: Building Filterbuy

Filterbuy Founder and CEO David Heacock reveals how he built a boring 250m business, the formula for scaling, and why obsession wins. David Heacock is the founder and CEO of Filterbuy, a direct-to-consumer manufacturer of custom air filters that has grown from a family garage operation into a $250M revenue business. If you’re driven by bold decisions and value hard-won lessons, this conversation is your playbook. Don’t miss out on the insights that could redefine your own path to success. (00:02:56) David's Journey to Goldman Sachs (00:06:07) Committing to Entrepreneurship (00:07:35) The Power of Obsession (00:10:08) The Decision to Expand Geographically (00:12:55) Challenges in Building the First Plant (00:18:58) Management Level Hiring (00:22:41) Studying Operating Systems for Companies (00:24:49) The Nuances of Hiring (00:25:53) External Accountability (00:29:37) Adapting Business Operating Systems (00:30:13) The Role of a Chief of Staff (00:31:03) Building Department-Specific Operating Models (00:32:56) Articulating the Company's Mission and Values (00:44:19) Understanding Marketing and Branding (00:47:10) The Strategy Behind Intent-Based Marketing (00:52:13) The Decision to Enter Retail (00:57:26) Success in Retail and Customer Acquisition (00:58:19) Diversifying Market Segments (00:59:13) Competitive Advantage Over Other Brands (01:01:07) The Logistics Aspect of the Business (01:04:25) Defining Direct-to-Consumer Brands (01:08:39) Technical Challenges and Overcoming Setbacks (01:11:46) Core Personal Traits for Success (01:16:37) The Power of Obsession Over Willpower (01:17:46) Facing the Hardest Moments in Business (01:26:36) The Decision to Enter the Freight Business (01:30:48) Diversifying into the HVAC Service Business (01:34:51) The Future of HVAC Service Business (01:36:01) Personal Branding and Business Growth (01:37:23) The Role of Marketing and Operations (01:38:48) Contrasting Business Models: Private Equity (01:43:00) The Importance of Mission and Vision (01:47:12) Balancing Obsession and Family Life (01:53:44) The Dangers of Lifestyle Creep and Maintaining Financial Stability Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 18, 20252h 1m

Ep 215Timothy Eaton: How to Build an Empire (And Why It Crumbled) [Outliers]

I’ve learned as much from reading biographies as from interviewing amazing people. That’s why we’re starting 'Lessons from Outliers.' Every other week, we'll study an outlier who did remarkable work. From industrialists who reimagined commerce to the irreverent personalities who challenged the foundations of their fields, we'll explore what they did and how they did it. We can learn something from everyone. We're starting Outliers with Timothy Eaton, a Canadian name that might not be familiar to many listeners today, but his innovations fundamentally changed retail and how we shop. This episode is about how he built that empire, the principles that drove its success, and the forces that eventually brought it all crashing down. Whether you're building a business, leading a team, or trying to understand how great companies rise and fall, Timothy Eaton's story offers timeless lessons about innovation, trust, and the true price of success. You'll learn why even the mightiest empires can crumble when they forget the principles that built them and why success—no matter how massive—must be earned and re-earned daily. (01:55) Introduction (05:04) The Vision (06:16) Timothy’s Early Years (09:28) The System (12:17) The Innovation Engine (14:18) The Scale Game (18:08) The Platform Play (19:32) The Leadership Philosophy (20:48) The Succession (22:21) Retail as Entertainment (23:14) The Western Expansion (25:12) Building the National Network (26:05) Creating the Corporate Family (26:43) The Pinnacle of Power (27:43) The Inherited Crown (28:33) The Comfortable Plateau (31:33) The Weight of Tradition (33:12) The Profit Paradox (34:02) The Identity Crisis (34:51) The Final Chapter This podcast is for information purposes only and draws primarily from two excellent books: ‘The Eatons: The Rise and Fall of Canada's Royal Family’ by Rod McQueen, which chronicles the Eaton family history and the company’s journey from beginning to end, and ‘Timothy Eaton and the Rise of His Department Store’ by Joy L. Santiuk, which focuses on the founder’s life. Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠ and get your own private feed. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 11, 202540 min

Ep 213Mickey Drexler: The Art of Selling with Retail's Merchant Prince

This episode will transform how you think about style, aspiration, and the art of knowing what people want before they know it themselves. From working in department stores to advising Steve Jobs on Apple’s retail strategy when it didn’t have retail at all, Drexler’s career traces the evolution of American retail itself: from local shops to mall dominance, from catalog to digital, from mass market to personalization. Whether you’re an aspiring entrepreneur, a retail enthusiast, or someone looking to build a brand that stands the test of time, Mickey shares invaluable insights on what separates truly successful brands from the rest. Mickey Drexler is the chairman of Alex Mill. Before that, he was the CEO of J. Crew and sat on the Board of Directors of Apple. He founded Old Navy and Madewell, and served as the CEO of Gap from 1983–2002. Learn why gaining real-world insights—and not just reports or data—is crucial to staying ahead of the competition. Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠ and get your own private feed. Watch on YouTube: @tkppodcast (02:16) How Mickey Drexler became Mickey Drexler (07:04) Lessons from redefining Gap (12:47) Merchant, defined (15:17) How Drexler evaluates stores (19:20) Lessons from running Gap (21:19) On Old Navy (27:26) On Steve Jobs and Working with Apple (33:00) Re-making J. Crew (37:00) Drexler's superpower (43:40) Current-day retailers who are great (45:10) How Drexler got "Madewell" (47:15) What makes something a classic look? (50:20) On success Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 4, 202554 min

How to Win by Being Right and Contrarian: Lessons from Zappos to DoorDash

Alfred Lin shares strategies for navigating startup challenges, building resilient teams, and creating long-lasting value. Lin explores lessons from companies like Zappos, Airbnb, DoorDash, and Amazon, offering actionable insights on topics like hiring for potential, managing crises, and fostering innovative cultures. Learn how first-principles thinking, customer focus, and disciplined growth can transform challenges into opportunities, even in the face of unprecedented disruptions. Lin is a partner at Sequoia Capital. He represents Sequoia on boards like Airbnb and DoorDash. From January 2005 to December 2010, he served as Chairman of the Board and Chief Operating Officer of Zappos. He has a Bachelors in Applied Mathematics from Harvard and a Masters in Statistics from Stanford. Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/ -- Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed. -- Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠ -- Watch on YouTube: https://www.youtube.com/@tkppodcast (00:00) Intro (03:20) Personal Journey: From Taiwan to Entrepreneur (04:51) School Days: Lessons in Creativity and Discipline (06:21) Infinite Games: Shaping Life's Philosophy (08:12) Core Values and Life Principles (10:09) Work-Life Balance and Family Insights (12:13) Inputs vs Outputs: Daily Routines and Priorities (13:56) First Order Issues: Problem Solving in Business (18:46) Early Career: From LinkExchange to Zappos (44:01) Facing the 9/11 Crisis (44:24) Building a Profitable Company (44:50) Creative Financing Strategies (45:55) Customer Service Focus (48:53) Handling High Return Rates (53:31) Zappos' Unique Culture (55:47) Holacracy Management System (56:53) Maintaining Growth and Culture (58:37) Avoiding Complacency (01:10:21) Crucible Moments (01:13:28) First Principles Thinking (01:14:17) Navigating the Pandemic (01:27:37) The Essence of Company Values (01:28:04) Pros and Cons of Remote Work (01:29:52) Building Company Culture in a Hybrid World (01:33:11) Investment Strategies in Changing Markets (01:37:37) The AI Revolution and Its Future (02:01:56) Balancing Standardization and Customization (02:04:44) Working Backwards vs. Forwards (02:10:53) Defining Success: The Importance of Process Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 21, 20252h 16m

Codie Sanchez: Your Blueprint to Financial Freedom

Whether you’re looking to increase your income, start a side business, or completely transform your financial future, Codie Sanchez will break down exactly what separates those who successfully build wealth from those who stay stuck. This conversation is packed with immediately actionable insights covering the biggest myths around money, the difference between acquiring and keeping money, the rich versus broke mindset and how it changes everything, non obvious lessons on negotiating, and more. Plus, we talk about the single most important thing to know about building financial freedom—and it’s not what you think it is. After spending nearly two decades on Wall Street, Codie Sanchez struck out on her own and has been buying and investing in businesses since 2012. She now runs a holding company of small and medium-sized businesses. Her unique focus is on “boring businesses” like laundromats and lawn care services. Sanchez is also the author of Main Street Millionaire: How to Make Extraordinary Wealth in Ordinary Businesses. Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/ -- Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed. -- Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠ -- Watch on YouTube: https://www.youtube.com/@tkppodcast (00:00) Intro (02:48) Codie Sanchez's Journey to Business Acquisition (04:21) Understanding the Language of Money (07:06) The Importance of Financial Freedom (16:12) Learning and Earning in Your 20s (17:32) The Power of Proximity and Mentorship (28:37) The Role of Effort and Determination in Success (39:45) Lessons from Business Failures (44:22) Mastering Business Focus and Layering (46:31) Misconceptions About Money (48:21) Saving vs. Earning: A Financial Perspective (51:57) The Rich vs. Broke Mindset (53:24) Allies vs. Friends in Success (01:09:04) The Importance of Reputation (01:20:41) Negotiation and Sales Skills (01:23:40) The Art of Door Knocking (01:25:07) Defining Good and Bad Businesses (01:26:26) Identifying Business Problems (01:27:57) Hiring the Right People (01:42:57) Traits of High Performers (01:46:42) Balancing Work and Personal Life (01:57:37) Investing as a W2 Employee Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 7, 20252h 10m

Best of 2024: The Blueprint for a Transformative New Year

The Knowledge Project closes 2024 with a look back at some of the best conversations of the year. Featuring interviews from some of our most downloaded episodes ever, this collection of conversations offers a variety of insights into finances and investing, improving your communication, marketing and positioning, business frameworks, health and nutrition, and how to beat death. This conversation features segments from finance expert and writer Morgan Housel, non-verbal psychologist Blake Eastman, marketing and positioning expert April Dunford, blueberry billionaire John Bragg, parenting extraordinaire Becky Kennedy, a billion dollar CEO Brad Jacobs, nutrition guru Rhonda Patrick, and the guy who is beating death, Bryan Johnson. Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/ -- Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed. -- Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠ -- Watch on YouTube: https://www.youtube.com/@tkppodcast 00:00 - Intro 02:12 - Transform your finances (Morgan Housel) 12:10 - Transform your communication (Blake Eastman) 22:04 - Transform how you sell yourself (April Dunford) 33:01 - Transform your business philosophy (John Bragg) 44:31 - Transform your emotions and attitude (Becky Kennedy) 57:45 - Transform your business tactics (Brad Jacobs) 01:07:28 - Transform your nutrition (Dr. Rhonda Patrick) 01:18:06 - Transform your lifespan (Bryan Johnson) Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 24, 20241h 34m

Ep 211Charlie Hoehn: Write Something People Want to Read

In this episode, Charlie Hoehn explains the secrets behind why some books are unforgettable, and others no one seems to remember. He shares his journey of helping authors transform their ideas into best-selling books and provides actionable advice on structuring, writing, and marketing a book. You'll learn how to craft titles that make people want to read your book, design compelling covers that stand out on the shelves, and use certain strategies to engage readers effectively depending on the ideas you communicate. Hoehn also shares the psychology behind book promotion, how to leverage feedback, and the dynamics of traditional versus self-publishing. Whether tackling a novel or email, this episode will transform how you write and communicate. Charlie Hoehn is the founder of Author.Inc and a 3-time New York Times bestselling editor. He's the mind behind some of the influential books from Tim Ferriss, Ramit Sethi, Codie Sanchez, and Noah Kagan. Charlie's expertise has helped sell over 10 million books. Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/ -- Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed. -- Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠ -- (00:00) Intro (03:04) Helping Authors Succeed (03:38) Writing for a Specific Audience (07:14) The Importance of Real Feedback (10:18) Traditional vs. Self-Publishing (20:50) The Economics of Self-Publishing (24:42) The Art of Book Cover Design (30:29) Crafting a Compelling Title (36:42) The Importance of Book Structure (47:22) Editing: The Final Touch (51:35) Book Sales Percentiles (52:32) The Harsh Reality of Book Sales (54:20) The Emotional Impact of Writing (55:12) Dealing with Compliments and Criticism (58:24) The Quest for Bestseller Lists (1:00:04) The Complexities of Hitting the New York Times List (1:12:25) Leveraging AI in Writing (1:20:21) Effective Marketing Strategies for Authors (1:28:14) Creating Evergreen Content (1:35:30) The Importance of Authenticity in Writing (1:40:54) Final Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 10, 20241h 44m

Ep 208Ryan Holiday: How to Win the War with Yourself

Ryan Holiday unpacks the subtle and not-so-subtle messages life sends us—and what happens when we ignore them. From mismatched tattoos and injured ankles, Ryan reflects on the lessons he’s learned about preparation, awareness, and humility. Using examples ranging from personal missteps to famous entrepreneurial gambles, this episode is a deep dive into the art of learning from experience, knowing when to listen, and the cost of stubbornness. Plus, Holiday revisits his roots to discuss how Stoic principles can guide you in navigating feedback, balancing ambition with self-awareness, and understanding the fine line between determination and delusion. Holiday is a New York Times bestselling author. He has written over 10 books, covering both the fundamentals of Stoicism as well as key elements of modern-day marketing and media. His most recent release is Right Thing, Right Now. Holiday has been a guest on the podcast twice before. Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/ -- Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed. -- Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠ -- Watch on YouTube: https://www.youtube.com/@tkppodcast (00:00) Intro (02:20) When to Ignore Advice (04:49) The Importance of Reflection and Journaling (07:26) Balancing Emotions and Stoic Practices (24:34) Misconceptions and Historical Context of Stoicism (29:53) The Pursuit of Excellence and Its Trade-offs (40:58) The Power of Saying No and Opportunity Costs (49:09) The Role of Anger and Emotional Control (52:58) Defining Self-Discipline (53:43) The Essence of Self-Discipline (54:29) Balancing Discipline and Life (55:09) Consistency and Overcoming Setbacks (56:09) The Struggle with Compulsive Tendencies (58:33) Navigating Competition and Personal Goals (01:01:22) Cultivating Discipline Through Physical Practice (01:02:15) Instilling Discipline in Children (01:04:22) Understanding Character and Virtue (01:23:32) The Impact of Modern Technology on Writing (01:35:04) Defining Success and Managing Expectations Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 26, 20241h 43m

Ep 207Adam Karr: The Investing Blueprint

Investor Adam Karr reveals his hidden playbook for spotting exceptional CEOs and building extraordinary businesses. Learn his counterintuitive techniques—from the surprising link between writing skills and executive performance to the 10-minute test that unveils a leader's true potential. Packed with battle-tested wisdom, Karr shares the deceptively simple principles that separate great business leaders from the merely good. Adam Karr is the President and Portfolio Manager at Orbis Investments. (00:00) Intro (02:44) Investing Strategies and Market Games (04:08) Adapting and Evolving Investment Styles (05:20) The Importance of Obsession and Environment (06:29) Aligning with Long-Term Investment Goals (07:11) Identifying and Evaluating Obsessed CEOs (08:13) The Role of Culture in Investment Decisions (08:54) Building Long-Term Positions and Overcoming Short-Term Pressures (12:21) The Blueprint for Success (15:24) Learning from Role Models and Mentors (21:25) The Power of Writing and Decision Analytics (29:11) The Magic in the Last 5% of Investment Research (35:25) Understanding Roll-Ups: Success Factors and Challenges (36:01) Applying Knowledge for an Unfair Advantage (37:42) Learning from Feedback and Case Studies (40:47) The Importance of Independent Thinking (43:06) Lessons from Industry Leaders (49:32) The Will to Practice and Time Management (56:44) Positioning for Success and Resilience (01:08:59) Defining Success and Helping Others Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/ -- Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed. -- Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠ -- Watch on YouTube: https://www.youtube.com/@tkppodcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 12, 20241h 12m

Ep 206John Mackey: Building Whole Foods

From near bankruptcy after a devastating flood to a $13.7 billion Amazon acquisition, Whole Foods founder John Mackey reveals how a small health food store became an empire that revolutionized American eating. Discover how a single near-death experience transformed a 25-year-old college dropout into the pioneer of the organic food movement. Mackey shares raw insights from the frontlines: how he turned hostile customers into evangelists, survived multiple extinction-level threats, and built a mission-driven billion-dollar business without compromising its soul. John Mackey is the co-founder of Whole Foods Market, where he was the CEO of the company from 1980 to 2022. He is the author of the bestselling book, Conscious Capitalism. Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/ -- Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed. -- Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠ -- Watch on YouTube: https://www.youtube.com/@tkppodcast 00:00 Introduction 02:30 From Safer Way to Whole Foods: The Early Days 03:46 The Struggles and Successes of Whole Foods 05:22 Navigating Criticism and Market Realities 08:36 The Lamar Location and the 100-Year Flood 10:46 Rebuilding and Realizing Stakeholder Value 14:57 Learning the Retail Ropes 22:35 Growth, Challenges, and Entrepreneurial Resilience 35:51 Acquisitions and Expanding the Whole Foods Empire 41:17 The Drive to Build a Chain 42:17 Founder-Led vs. Professional Management 44:38 Challenges of Bureaucracy 46:56 The Importance of Cost Control 50:44 Entrepreneurial Spirit and Creativity 52:56 Facing Leadership Challenges 01:02:57 The Amazon Merger 01:19:01 Capitalism vs. Socialism 01:26:27 The Illusion of Control in Socialism 01:27:44 The Kibbutz Experiment: Idealism vs. Reality 01:30:53 Capitalism: A Win-Win Game 01:32:04 The Power of Win-Win-Win Philosophy 01:34:28 A Personal Story: Winning Over Deborah 01:37:29 The Role of Business Planning 01:38:49 Qualities of Successful Entrepreneurs 01:49:12 The Hero's Journey: Advice for Young Entrepreneurs 01:51:05 Introducing Love Life: A Holistic Health Venture 01:57:18 The Importance of Whole Foods and Nutrition 02:08:09 Concluding Thoughts on Success and Happiness Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 29, 20242h 15m

Ep 205Rob Fraser: The Power of Focus

Rob Fraser unveils the untold story of OUTWAY—from hawking socks on street corners to building an eight-figure empire. Surviving near-catastrophic business crises, he leveraged lessons from his professional sports career to navigate the business world. Discover the counterintuitive mental models that transformed a world-class athlete into a business maverick, turning the humble sock into a ten-million-dollar revolution. As a special offer to listeners, the TKP community can get 30% off using the code SHANE at checkout. https://outway.com/ Newsletter The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/ Upgrade If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed. Follow Me: Instagram: https://www.instagram.com/farnamstreet Linkedin: https://www.linkedin.com/in/shane-parrish-050a2183/ Follow Rob: X: https://x.com/robbfraser LinkedIn: https://www.linkedin.com/in/robbfraser/ Sponsors: Somewhere.com https://www.somewhere.com/ Overlap: https://www.joinoverlap.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 15, 20241h 40m

Ep 204John Bragg: The Blueberry Billionaire

From a tiny village, John Bragg quietly built an empire that controls half the world's wild blueberries and North America's largest private telecom network. In this rare interview, the famously private billionaire reveals how he defied conventional wisdom by transforming a small farm into two multi-billion-dollar giants. Discover the contrarian principles that helped Bragg dominate seemingly unrelated industries—from frozen foods to fiber optics—and build businesses designed to thrive for generations, not just quarters. Newsletter The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/ Upgrade If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed. Follow Me: Instagram: https://www.instagram.com/farnamstreet Linkedin: https://www.linkedin.com/in/shane-parrish-050a2183/ Sponsors: Overlap: https://www.joinoverlap.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 1, 20241h 30m

Ep 203Erin Wade: The Mac and Cheese Empire

When Princeton-educated attorney Erin Wade left law to open a restaurant, she didn't just create award-winning comfort food—she engineered a revolutionary workplace culture. This conversation reveals how she transformed an Oakland mac and cheese restaurant into a laboratory for modern management principles. Wade shares her groundbreaking 'color code of conduct' system (now adopted globally) and her radical approach to open-book management. A masterclass in building culture, solving industry-wide challenges, and leading with precision rather than convention. Newsletter The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/ Upgrade If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed. Follow Me: Instagram: https://www.instagram.com/farnamstreet Linkedin: https://www.linkedin.com/in/shane-parrish-050a2183/ (00:00) Intro (02:30) Wade's surfing obsession (04:42) Defeating overthinking (05:00) Wade's background in food (06:40) Wade's law detour (10:20) On being fired (12:40) Early mistakes and freedom (20:00) Employee-centric companies (32:30) Homeroom Hard Times (34:40) How Wade's law background helped (and hurt) (42:40) The Color Code of Conduct (49:30) Why Wade sold Homeroom (and how she felt) (55:58) Impact vs. Intent (59:00) Why titles are important (01:04:00) On success Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 17, 20241h 7m

Ep 202Matthew Dicks: The Storytelling Expert

Master storyteller Matthew Dicks unveils the hidden blueprint behind stories that win million-dollar deals, transform resistant teams, and turn skeptical investors into champions. Learn why most leaders tell stories that fail, and discover the counterintuitive techniques that make audiences lean in, remember, and act. From high-stakes boardrooms to viral TED talks, Dicks reveals the psychological triggers that turn everyday moments into weapons of mass persuasion. (00:00:00 Intro (00:03:28) What makes a good story (00:06:57) Stories vs anecdotes (00:08:29) A Story: The Spoon of Power (00:17:42) The art of story architecture (00:21:28) Create compelling stories (00:36:30) Common mistakes & how to fix them (00:55:01) Strategic Listening (01:03:32) Can you lie in stories? (01:05:10) 'And' stories vs. 'but / therefore' stories (01:10:05) Finding engaging stories in everyday life (01:20:05) Structuring a story (01:24:00) Storytelling for an unforgettable brand (01:31:20) Learn confidence (01:38:40) Writing vs telling a story (01:51:53) Teach kids to love writing (01:55:15) Define success Newsletter The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/ Upgrade If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed. Follow Me: Instagram: https://www.instagram.com/farnamstreet Linkedin: https://www.linkedin.com/in/shane-parrish-050a2183/ -- Sponsor: Overlap https://www.joinoverlap.com/ - Listen to podcasts like never before. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 3, 20242h 1m

Ep 201April Dunford: The Marketing Expert

Former IBM executive April Dunford reveals the sophisticated frameworks behind market leadership. This isn't about marketing tactics but how category leaders reshape markets to their advantage. Drawing from decades of experience, Dunford shares the nuanced art of market definition, competitive positioning, and strategic narrative. These are essential insights for leaders who understand that winning isn't about being better—it's about being different in meaningful ways. -- Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/ Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed. Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠ Timestamps: (00:00) Intro (02:07) Positioning, explained (16:47) Why is positioning important? (20:40) B2B vs. B2C positioning (29:03) When re-positioning a product failed (32:31) How to identify customer's pain points (34:35) How to position a product on a sales page (38:06) How technology has changed positioning (41:40) How to evaluate product positioning (45:43) Who's in charge of positioning at a company? (50:27) On storytelling (56:35) Should a company have a point of view on the market? (1:00:21) Dealing with gatekeepers in B2B marketing (1:03:02) Mistakes people make with positioning (1:05:21) What schools get wrong about marketing (1:08:59) Secrets of B2B decision-making (1:11:18) On success Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 20, 20241h 17m

Ep 200Brian Halligan: Building HubSpot into a Multi-Billion Dollar Company

From Cambridge startup to NYSE heavyweight, HubSpot co-founder Brian Halligan reveals the sophisticated frameworks behind scaling a $30B enterprise. Now a Sequoia Capital Senior Advisor, Halligan shares rare insights into the nuanced decisions that separate exceptional companies from merely successful ones. Learn the strategic principles of modern company building, including the counterintuitive culture choices, talent algorithms, and leadership pivots that defined HubSpot's trajectory. A masterclass in scaling excellence from startup to global enterprise. Timestamps: (00:00) Intro (02:36) Halligan's life-changing snowmobile accident (09:38) Shane's life-changing medical mystery (14:38) The different phases a CEO goes through while growing companies (20:44) Lessons learned from Steve Jobs (23:18) How to hire and fire people (and when) (27:55) The problems with "Best Practices" in business (31:11) The most underrated public CEOs (and why Jerry Garcia from The Grateful Dead is on this list) (43:38) The history and future of inbound marketing (51:08) On decision making (55:18) On work-life balance (58:28) On success Newsletter The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/ Upgrade If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed. Follow Me: Instagram: https://www.instagram.com/farnamstreet Linkedin: https://www.linkedin.com/in/shane-parrish-050a2183/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 6, 20241h 2m

Ep 199Esther Perel: Cultivating Desire

Few episodes in The Knowledge Project’s nine-year history have impacted people’s relationships and lives more than when Esther Perel shared her infinite wisdom for the first time in 2019. Shane and Esther discuss how the stories you tell yourself shape how you see the world (and what to do about that), the important conversations to have at the beginning of a relationship, the most common arguments couples have and how to prevent them, what to say to a partner if the relationship isn’t working out, the relationship between desire, love, and pleasure, and so much more. Plus, the conversation starts out on an interesting note: Esther Perel shares stories about her parents surviving the Holocaust and how their experiences shaped her childhood and continue to shape her life today. (This episode is a replay of one of our most popular episodes ever and was recorded in 2019.) -- Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠https://fs.blog/newsletter/⁠ -- Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed. -- Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠ -- Timestamps: (00:00) Intro(02:38) Coming back to life after the war(08:09) The myth of stability(11:30) The power of reflections(19:48) Important conversations for early relationships(24:20) Can values change in relationships?(27:20) Being secure in a relationship(30:40) Better conversations with your partner(33:00) What's behind every criticism(36:52) Too much honesty(39:37) What happens if I don't love my partner(47:12) Why does good sex fade in relationships?(50:59) Love vs. desire(55:38) How to have difficult conversations with your partner(01:05:13) Conscious uncoupling Watch the episode on YouTube: ⁠⁠⁠https://www.youtube.com/c/theknowledgeproject/videos⁠⁠⁠ Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: ⁠⁠⁠https://fs.blog/newsletter/⁠⁠⁠ My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - ⁠⁠⁠https://fs.blog/clear/⁠⁠⁠ Follow me: ⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠ Join our membership: ⁠⁠⁠https://fs.blog/membership/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 23, 20241h 19m

Maya Shankar: The Toolkit to Accomplish Your Hardest Goals

Shane Parrish and Maya Shankar dive into the complexities of identity and personal transformation. They explore how significant life changes can reshape one's sense of self and explain how to navigate these transitions. Maya shares her personal stories and tips on making proactive choices and keeping a flexible, layered sense of self. They also discuss the psychological and philosophical aspects of identity, offering practical advice on goal-setting and personal growth. Maya Shankar is a cognitive scientist and the creator, executive producer, and host of the podcast, A Slight Change of Plans. Shankar was a Senior Advisor in the Obama White House, where she founded and served as Chair of the White House Behavioral Science Team. She holds a Ph.D. in Cognitive Psychology from Oxford and a B.A from Yale. -- Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠https://fs.blog/newsletter/⁠-- Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠ and get your own private feed. -- Follow me: ⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠ -- Timestamps: (00:00) Intro (02:40) Shankar's "almost unbelievable" story of getting into Julliard (05:30) Why Shankar studied identity (11:38) What is identity? (14:52) Using your identity to accomplish your goals (18:00) Using anti-identities to accomplish your goals (18:51) What to do when your identity is "attacked" (26:30) How to re-establish trust in institutions (32:30) Use identity to start a positive habit (35:35) How to debunk myths with stories and facts (37:18) How does how we frame our goals help (or prevent) us from accomplishing them (43:11) The one motivational technique Shankar uses every day (45:15) On success Watch the episode on YouTube: ⁠⁠https://www.youtube.com/c/theknowledgeproject/videos⁠⁠ Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: ⁠⁠https://fs.blog/newsletter/⁠⁠ My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - ⁠⁠https://fs.blog/clear/⁠⁠ Follow me: ⁠⁠https://beacons.ai/shaneparrish⁠⁠ Join our membership: ⁠⁠https://fs.blog/membership/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 9, 202450 min

Ep 197#197 Michaeleen Doucleff: The 4 Biggest Mistakes Parents Make

What ancient wisdom and modern science reveal about raising exceptional children. Through years of anthropological research and scientific inquiry, NPR correspondent Michaeleen Doucleff uncovers the counterintuitive principles that shape human development across cultures. This isn't about quick fixes or parenting hacks—it's a deep examination of how successful cultures have developed emotionally intelligent, capable humans for generations. Essential insights for leaders who understand that raising children, like building great organizations, requires sophisticated systems thinking and proven frameworks. Newsletter The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/ Upgrade If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed. Follow Me: Instagram: https://www.instagram.com/farnamstreet Linkedin: https://www.linkedin.com/in/shane-parrish-050a2183/ Timestamps: (00:00) Intro (04:12) How (and why) we've lost our way as parents (08:02) The rise of the nuclear family (13:46) TEAM Parenting: T (17:20) TEAM Parenting: E (23:01) Why you don't need to praise your child (26:12) TEAM Parenting: A (36:42) TEAM Parenting: M (38:34) "Kids do not need to be entertained" (39:12) Technology, parenting, and transmitting values (1:02:59) Resources parents can use to educate kids about technology (1:04:50) How you can use the environment to give kids autonomy (1:09:56) Success and parenting Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 25, 20241h 14m

Ep 196Brent Beshore: Business Brilliance and Happiness at Home

Succeeding in both life and business is very difficult. The skills needed to scale a company often clash with those required to cultivate a thriving home life. Yet, Brent Beshore seems to have cracked the code—or at least he's actively working on it. In this conversation, he spills his secrets on excelling in both arenas. This episode is split into two parts: the first 45 minutes covers life and how to be a better person. Brent opens up about the evolution of his marriage, physical health, and inner life. The rest of the episode focuses on business. Shane and Beshore discuss private equity, how to hire (and when to fire) CEOs, incentives, why debt isn’t a good thing in an unpredictable world, stewardship versus ownership, and why personality tests are so important for a functional organization.After beginning his career as an entrepreneur, Brent Beshore founded Permanent Equity in 2007 and leads the firm as CEO. He works with investors and operators to evaluate new investment opportunities. -- Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠https://fs.blog/newsletter/⁠ -- Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠⁠ and get your own private feed. -- Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠⁠ -- Sponsors: Shopify: Making commerce better for everyone. https://www.shopify.com/shane Protekt: Simple solutions to support healthy routines. Enter the code "Knowledge" at checkout to receive 30% off your order. https://protekt.com/knowledge -- Timestamps: (00:00) Intro (05:08) Why Brent examined his life (09:44) How Brent "fixed" his relationships (20:04) How helping hurts (32:13) How Brent was subtly controlling relationships (40:36) Why Brent stopped drinking (mostly) (50:29) How to run a business with love yet competitively (01:00:34) Win-win relationships (01:05:34) On debt (01:19:28) On incentives (01:29:08) How to hire and fire CEOs (01:34:18) What most people miss about hiring (01:44:19) Brent's playbook for taking over a company (01:51:20) On projections (01:55:52) Revisiting investments (01:58:44) How "hands-off" is Brent? (02:08:34) Where people go wrong in private equity (02:14:07) On success Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 11, 20242h 18m

Ep 195Morgan Housel: Get Rich, Stay Rich

The skills it takes to get rich are drastically different from the skills it takes to stay rich. Few understand this phenomenon more than Morgan Housel. He's identified unique lessons about wealth, happiness, and money by studying the world's richest families and learning what they did to build their wealth and just how quickly they squandered it all.In this conversation, Shane and Housel discuss various aspects of risk-taking, wealth accumulation, and financial independence. Morgan explains the importance of understanding personal financial goals and the dangers of social comparison, lets everyone in on his personal financial “mistake” that instantly made him sleep better at night, and why the poorest people in the world disproportionately play the lottery—and why it makes sense that they do. They also touch on the influence of upbringing on financial behaviors, the difference between being rich and wealthy, and the critical role of compounding in financial success. Of course, we can’t have a writer as good as Morgan Housel on the podcast and not ask him about his process, so Housel concludes with insights into storytelling, his writing processes, and the importance of leading by example in teaching financial values to children. Morgan Housel is a partner at Collaborative Fund. Previously, he was an analyst at The Motley Fool. He is a two-time winner of the Best in Business Award from the Society of American Business Editors and Writers and was selected by the Columbia Journalism Review for the Best Business Writing anthology. He's the author of two books: The Psychology of Money and Same as Ever. -- Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠https://fs.blog/newsletter/⁠ -- Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠⁠ and get your own private feed. -- Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠⁠ -- Sponsors Protekt: Simple solutions to support healthy routines. Enter the code "Knowledge" at checkout to receive 30% off your order. ⁠https://protekt.com/knowledge -- Timestamps: (00:00) Intro (04:46) Risk and income (07:40) On luck and skill (10:10) Buffett's secret strategy (12:28) The one trait you need to build wealth (16:20) Housel's capital allocation strategy (16:48) Index funds, explained (20:59) Expectations and moving goalposts (22:17) Your house: asset or liability? (27:39) Money lies we believe (32:12) How to avoid status games (35:04) Money rules from parents (40:15) Rich vs. wealthy (41:46) Housel's influential role models (42:48) Why are rich people miserable? (45:59) How success sows the seeds of average performance (49:50) On risk (50:59) Making money, spending money, saving money (52:50) How the Vanderbilt's squandered their wealth (1:04:11) How to manage your expectations (01:06:26) How to talk to kids about money (01:09:52) The biggest risk to capitalism (01:13:56) The magic of compounding (01:16:18) How Morgan reads (01:22:42) How to tell the best story (01:24:42) How Morgan writes (01:35:42) Parting wisdom and thoughts on success Learn more about your ad choices. Visit megaphone.fm/adchoices

May 28, 20241h 40m

Abigail Shrier: Why the Kids Aren’t Alright

Investigative journalist Abigail Shrier reveals an uncomfortable truth: our culture's overwhelming embrace of therapy might be harming the next generation. In this thought-provoking conversation, she challenges conventional wisdom about mental health, drawing from extensive research and disturbing patterns among lifelong therapy patients. Learn when therapy helps, when it hurts, and how successful parents navigate emotional resilience in their children. Newsletter - I share timeless insights and ideas you can use at work and home. Join over 700k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/ My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ Follow me: https://beacons.ai/shaneparrish Join our membership: https://fs.blog/membership/ (00:00) Intro (05:44) Inverse: How do we raise mentally unstable kids? (08:29) How we got to now (11:45) Bad therapy...or just social trends? (13:21) Being your kids' friend: good or bad? (15:55) The parenting type that raises the BEST kids (21:35) Is this all the parents' fault? (29:53) Is "Bad Therapy" a world-wide problem? (32:57) Talk to your kids' therapist about these things (42:09) The importance of facing adversity in childhood (47:06) Can we blame grad schools for all of this? (49:14) On technology and social media (51:03) Schools should "never" have gotten involved in mental health (54:43) Did COVID accelerate "bad therapy?" (56:07) How to return to normalcy (58:21) Why Shane shares negative YouTube comments with his kids (01:01:23) Shrier's experience being "cancelled" (01:04:13) On prestige media (01:07:47) Small steps parents can take to return to normal (01:11:02) Dealing with schools saying one thing and parents saying another (01:13:32) Why is the silent majority...silent? (01:16:32) If this continues, what happens? (01:18:19) What makes someone a successful parent? Learn more about your ad choices. Visit megaphone.fm/adchoices

May 21, 20241h 22m

Dr. Jim Loehr: What it Takes to Win

What if reaching the next level of success wasn't determined by another skill, degree, or course but by something that changed on the inside? That's what Dr. Jim Loehr believes, and in this episode, he reveals everything he knows about mental toughness and winning the mind game. Shane and Loehr discuss the radical importance of the stories you tell yourself—including how they can damage your kids—and how to change the negative stories you believe. Loehr also shares the best reflection questions to ask yourself to reveal personal blindspots, the importance of rituals for calming anxiety and performing under pressure, and how the best in the world use their recovery time effectively. Dr. Jim Loehr is a world-renowned performance psychologist and author of 16 books. Based on his more than 30 years of experience and applied research, Dr. Loehr believes the single most important factor in successful achievement, personal fulfillment, and life satisfaction is the strength of one’s character. He possesses a master's and doctorate in psychology and is a full member of the American Psychological Association. Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/ My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ Follow me: https://beacons.ai/shaneparrish Join our membership: https://fs.blog/membership/ Sponsor: Protekt: Simple solutions to support healthy routines. Enter the code "Knowledge" at checkout to receive 30% off your order. https://protekt.com/knowledge (00:00) Intro (03:20) Parenting and storytelling (06:15) How to determine whether or not the stories are limiting or enabling you (08:41) What the stories world-class performers tell themselves (15:02) How to change the stories you tell yourself (23:26) Questions to journal about (26:16) Private voices vs. public voices (and how they impact your kids) (31:32) How to help your friends change their stories (37:30) How to better come alongside your kids to prevent destructive behavior (44:48) - (45:06) What Loehr knows about high performers that others miss (53:12) On time and energy (01:06:26) Conquering the "between point" ritual (01:11:50) On rituals vs. habits (01:15:54) How to increase your mental toughness (01:23:51) On success Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 30, 20241h 24m

David Segal: Building a $200m Business

From a single storefront to a $200M enterprise, David Segal reveals the sophisticated frameworks behind building a category-defining business. Learn the counterintuitive principles that separate exceptional operators from average founders, including the hidden challenges of success and the strategic tension between working in versus on your business. A look into the mind of a builder who has mastered both the science of operations and the art of scale. And watch in real-time as he does it again with Firebelly Tea. TKP listeners can receive a special 15 percent discount on Firebelly Tea products by visiting www.firebellytea.com and entering the code Shane15 at checkout. Newsletter - I share timeless insights and ideas you can use at work and home. Join over 700k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/ My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ Follow me: https://beacons.ai/shaneparrish Join our membership: https://fs.blog/membership/ (00:00) Intro (04:59) What entrepreneurship is (07:10) How to manage your psychology (10:40) Yearly planning, daily action (15:50) Avoiding "ivory-tower syndrome" (18:30) Segal's childhood and background (25:15) The history of DAVIDsTEA and Firebelly (36:40) The evolution of tea and business over the last twenty years (42:30) On failures (49:00) Dealing with depression (52:30) Lessons about money (56:55) Business and life lessons from Warren Buffett (1:00:00) On time management (1:04:50) What's missing in Segal's life (1:08:39) On success Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 16, 20241h 13m

Dr. Rhonda Patrick: Diet Essentials For Healthy Living

Dr. Rhonda Patrick explores the intricate world of nutrition and health. Dr. Patrick provides a deep dive into the role micronutrients play in our daily health, detailing how deficiencies and insufficiencies in vitamins, minerals, fatty acids, and amino acids can lead to serious health issues over time. Shane and Dr. Patrick also discuss the science behind deliberate heat exposure. She outlines the optimal sauna conditions—temperature, duration, and frequency—necessary for these health benefits and explains the physiological mechanisms. Rhonda Patrick has a Ph.D. in biomedical science and a Bachelor of Science in biochemistry/chemistry from the University of California, San Diego. She has done extensive research on aging, cancer, and nutrition. (00:00) Intro (04:40) A philosophy for nutrition (15:36) Micronutrients through supplements vs. food (25:43) Wild-caught vs. farm-raised fish (28:44) Organic vs. non-organic vegetables (36:14) On macronutrients (40:20) How protein levels differ in different foods (45:27) The best morning smoothie recipe (54:48) Dr. Patrick grades Shane's "GOAT" smoothie recipe (59:14) Grass-fed vs. non-grass fed (01:04:40) On vitamin D (Is sunscreen killing us more than the sun?) (01:19:48) Deliberate heat and cold exposure (01:44:27) Top three behavioral and diet interventions for life and health improvements Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/ My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ Follow me: https://beacons.ai/shaneparrish Join our membership: https://fs.blog/membership/ Sponsors: Eight Sleep: Sleep to power a whole new you. https://www.eightsleep.com/farnamstreet Shopify: Making commerce better for everyone. https://www.shopify.com/shane Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 2, 20241h 33m

Brad Jacobs: How To Build a Billion Dollar Company

Brad Jacobs doesn't just build big companies – he builds industry giants. As the founder of eight multibillion-dollar companies, he's cracked the code on scaling businesses from zero to billions. In this conversation, the secrets he's earned over decades. You'll discover where billion-dollar opportunities are hiding in plain sight, how to spot massive trends years before your competitors, and the most crucial factor determining a company's success. Currently serving as Chairman and CEO of QXO, Jacobs brings a mathematician's precision and a musician's creativity to scaling businesses. His track record speaks for itself: every company he's founded has reached billion-dollar status or beyond. (00:00) Intro (04:44) The future of AI (07:21) How to think rationally (08:48) The major trend (10:57) The research process (13:29) On asking better questions (19:35) On rearranging your brain (22:23) On music, math, simplicity, and business (32:26) Leverage, debt, and optionality (35:11) What it takes to take contrarian bets (40:45) Confidence and parents (50:21) Why negative-only feedback is detrimental for employees (56:14) Money lessons (58:13) A deep dive on M&A (Jacobs' secret sauce to growing his companies) (01:07:51) Questions to immediately get to know anyone (01:11:14) On boards and board meetings (01:16:57) On decision-making (01:23:37) The role of capital markets (01:25:41) The type of person you don't want to hire (01:31:16) The best capital allocators (01:33:53) Biggest lesson Jacobs learned from the past year (01:37:20) On success Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/ My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ Follow me: https://beacons.ai/shaneparrish Join our membership: https://fs.blog/membership/ Sponsors: Eight Sleep: Sleep to power a whole new you. https://www.eightsleep.com/farnamstreet Shopify: Making commerce better for everyone. https://www.shopify.com/shane Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 19, 20241h 41m

Chris Davis: Three Generations of Wealth

Most families who obtain immense wealth squander it by the third generation. But Chris Davis comes from a family whose grandfather and father all became independently wealthy of each other, and Davis has done the same. How does that keep happening? In this conversation, we find out. Shane and Chris discuss life and investment lessons he learned from his father and grandfather, why writing is more important to clarify one's thinking no matter who's reading it, and the surprising benefit of reading physical newspapers and wearing ties to work. Davis also shares his value-investing philosophy, what he learned from working with and meeting Charlie Munger, and what parents can do to raise kids who aren't entitled. Davis talks about his alcohol drink tracker and why it's important to him, why he never puts himself in situations where envy can grow, and the insights from Warren Buffett's key letter about why investment managers underperform. Chris Davis is on the board of Berkshire Hathaway and The Coca-Cola Company. Davis is Chairman of Davis Selected Advisers-NY, Inc., an independent investment management firm founded in 1969. Davis joined Davis Selected Advisers-NY, Inc. in 1989 as a financial analyst, and in 1995, he became a portfolio manager of the firm’s flagship funds. Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/ My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ Follow me: https://beacons.ai/shaneparrish Join our membership: https://fs.blog/membership/ Sponsors: Eight Sleep: Sleep to power a whole new you. https://www.eightsleep.com/farnamstreet (00:00) Intro (03:20) Life lessons Davis learned from his grandfather and father (26:24) The importance of writing things no one reads (36:55) Davis' experiences through financial crises (52:31) Why Davis loves managing a mutual fund (55:49) Why Berkshire Hathaway operates with margin (01:01:05) What is risk? (01:04:02) On low interest rates and their future impact (01:14:46) The mismatched timelines between CEOs, companies, investors, and policy (01:22:19) How Davis and Munger met (01:30:20) Lessons learned from Munger (01:41:29) Why avoiding weaknesses is the ultimate recipe for success (01:55:46) How to raise non-entitled kids and avoid lifestyle creep (01:16:10) On happiness (02:27:00) Good vs. bad board meetings (02:31:34) Three generations of wealth (02:37:15) On success Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 5, 20242h 44m

Bryan Johnson: Five Habits for Longer Living

What can you do (or avoid) tomorrow to guarantee you can live longer? In this episode, Bryan Johnson reveals the five simple disciplines you can start doing to live healthier and longer. Johnson shares what his daily routine looks like, the ins and outs of his experimentation process, and why he gave his father plasma. Johnson also opens up about the constant hate he receives from people online, how he deals with it all, and what he wishes he'd known when he sold his company. Bryan Johnson is the world's most measured human. Johnson sold his company to PayPal in 2013. Through Project Blueprint, Johnson has achieved metabolic health equal to the top 1.5% of 18 year olds, inflammation 66% lower than the average 10 year old, and reduced his speed of aging by the equivalent of 31 years. Johnson is also the founder of Kernel, creator of the world’s first mainstream non-invasive neuroimaging system; and OS Fund, where he invested in the predictable engineering of atoms, molecules, and organisms. Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos Newsletter - Each week I share timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ My New Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ Follow me: https://beacons.ai/shaneparrish Join our membership: https://fs.blog/membership/ Sponsors: Eight Sleep: Sleep to power a whole new you. https://www.eightsleep.com/farnamstreet Timecodes: (00:00:00) Intro (00:03:45) On biographies (00:08:03) On depression and coping mechanisms (00:14:18) Self-destructive behavior and how to pitch Blueprint to someone (00:26:50) What a day looks like on Blueprint (exercise and what to eat) (00:42:06) How to turn Blueprint protocols into habits (00:45:17) Embracing the hate (00:49:07) The downsides and lessons of making money (00:59:22) The five habits (01:05:09) Why does posture matter? (01:07:48) Relationship between biological health and sexual health (01:09:50) Hair-loss prevention (01:15:46) Sunscreen, plastics, and other miscellaneous impacts on aging (01:18:30) How will AI help us? (01:22:10) On success Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 20, 20241h 26m

Dr. Becky Kennedy: The One Thing You Can Say That Changes Everything

Dr. Becky Kennedy shares the crucial life and parenting skills you need but didn't get taught on regulating emotions, setting boundaries, and the best sentence you can say when a partner tells you something difficult. This episode applies to EVERY relationship in your life, not just your kids. Get ready to parent more effectively with less stress, repair after a disagreement, regulate emotions, and unlock the next level in all of your relationships. Dubbed the “The Millennial Parenting Whisperer” by TIME Magazine, Dr. Kennedy is the #1 New York Times bestselling author of Good Inside: A Guide to Becoming the Parent You Want to Be. She also hosts “Good Inside with Dr Becky,” the top kids and family show on Apple Podcasts. Follow Becky https://www.instagram.com/drbeckyatgoodinside/ Watch the episodes on YouTube: https://www.youtube.com/c/theknowledgeproject/videos Newsletter - Each week I share timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ My New Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ Follow me: https://beacons.ai/shaneparrish Join our membership: https://fs.blog/membership/ Sponsors: Eight Sleep: Sleep to power a whole new you. https://www.eightsleep.com/farnamstreet Metalab: https://www.metalab.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 6, 20241h 56m

Tom Gayner: Invest Like The Best

Tom Gayner, CEO of Markel Group, reveals the lessons he’s learned from Charlie Munger and Berkshire Hathaway, how he invests, and the specific way he thinks about opportunity cost. Gayner shares the difference between good debt and bad debt, where he disagrees with Munger, and why he focuses on the basics. This intimate conversation offers a level of insight and honesty that Tom hasn’t offered anywhere else. Gayner is currently the CEO of Markel Group and the Director of The Coca‑Cola Company. He also serves as chairman of the Davis Series Mutual Funds board and on the boards of Graham Holdings and Markel. Listen and Learn. -- Watch the episodes on YouTube: https://www.youtube.com/c/theknowledgeproject/videos Newsletter - Each week I share timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ My New Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ Follow me: https://beacons.ai/shaneparrish Join our membership: https://fs.blog/membership/ Sponsors: Eight Sleep: Sleep to power a whole new you. https://www.eightsleep.com/farnamstreet Sidebar: Accelerate your career. https://www.sidebar.com/shane Metalab: https://www.metalab.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 23, 20242h 9m

Blake Eastman: Learn to Read Anyone

Blake Eastman has dedicated his entire life to psychology and nonverbal behavior. In 2009 he founded The Nonverbal Group, a behavioral research and education company in New York City which conducts large scale studies on human behavior and uses a wide range of technologies to systematically deconstruct and improve human communication. Eastman dives deep into how we communicate with one another, including the ability to read nonverbal cues, his thoughts on big talkers vs. silent types, how we can communicate with our partners without complaining, the value of watching ourselves communicate on video, understanding the power structures and social dynamics at work, and so much more. Eastman has also served as an adjunct psychology professor at the City University of New York for six years where he taught General Psychology, Developmental Psychology, and Group Dynamics. He is also a former professional poker player and the founder of School of Cards, the first brick-and-mortar poker school in New York City. Listen and Learn -- Watch the episodes on YouTube: https://www.youtube.com/c/theknowledgeproject/videos Newsletter - Each week I share timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ My New Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ Follow me: https://beacons.ai/shaneparrish Join our membership: https://fs.blog/membership/ Sponsors: Eight Sleep: Sleep to power a whole new you. https://www.eightsleep.com/farnamstreet Sidebar: Accelerate your career. https://www.sidebar.com/shane Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 9, 20241h 42m

Best of 2023: Conversations of the Year

The Knowledge Project closes 2023 with a look back at some of the best conversations of the year. Featuring interviews from nine of the most downloaded and acclaimed episodes of 2023, this collection of conversations offers a variety of insights into the power of intention, how to become a better listener, how to give and receive feedback at work, the Four Pillars of Integrity, facing the realities of life, the importance of having deadlines, taking responsibility, building trust in a large organization, and when to double-down on your plans for success. Guests on this episode include: Mindfulness expert Jack Kornfield, executive coach Carloyn Coughlin, organizational expert Aaron Dignan, leadership expert Jim Dethmer, venture capitalist Ravi Gupta, author and Wired co-founder Kevin Kelly, doctor of psychology Julie Gurner, veteran CEO Frank Slootman, and performance psychologist Gio Valiante. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/ Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Our Sponsors: MetaLab: Helping the world’s top companies design, build, and ship amazing products and services. https://www.metalab.com Aeropress: Press your perfect cup, every time. https://aeropress.com Sidebar: Accelerate your career. https://www.sidebar.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 26, 20231h 34m

Paul Assaiante: Learning to Face Your Fears

When Paul Assaiante announced his retirement from coaching the men's squash team at Trinity College in Connecticut earlier this year, it marked the end of the most successful run for any coach in the history of college athletics. During his tenure, Assaiante guided Trinity to 17 national titles, including 13 consecutive championships and 252 wins in a row from 1999 to 2011. On this episode of The Knowledge Project, Assaiante draws on his 30 years of coaching to discuss the lessons he learned during his career. These lessons include how to conquer fear and anxiety, why safety is actually found when facing adversity, the importance of practice, and what's keeping you from reaching your goals. Assaiante is also the author of the 2012 book, Run to the Roar: Coaching to Overcome Fear. Listen and learn. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/ Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Our Sponsors: MetaLab: Helping the world’s top companies design, build, and ship amazing products and services. https://www.metalab.com Aeropress: Press your perfect cup, every time. https://aeropress.com Sidebar: Accelerate your career. https://www.sidebar.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 12, 20231h 13m

Todd Herman: Unleashing Your Secret Identity

We all inhabit different identities throughout our day. Perhaps we’re entrepreneurs or employees, mothers or fathers, athletes or CEOs. But how can you harness the strengths of these different identities to get the best out of yourself? And can these different identities be used to get through tough times? Todd Herman calls on more than two decades of experience working with top performers on performance, strategy, mindset, and execution to discuss his thoughts on peak performance, the value of patience, the fear that prevents us from performing our best, imposter syndrome, and how he worked with Kobe Bryant to build the legendary alter-ego of The Black Mamba. Herman has worked with elite athletes, peak performers, and entrepreneurial leaders for over 22 years. He helps them achieve their most ambitious goals by becoming more resilient, creative, confident, and courageous. He is also the author of the bestselling book The Alter Ego Effect. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/ Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Our Sponsors: MetaLab: Helping the world’s top companies design, build, and ship amazing products and services. https://www.metalab.com Aeropress: Press your perfect cup, every time. https://aeropress.com Vanta: Helping you get compliance-ready, fast. https://www.vanta.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 28, 20231h 42m

Dr. Gio Valiante (Part 2): Failure and Success

In the second of a special two-part episode, performance psychologist Dr. Gio Valiante calls on his vast experience working with some of the world’s top athletes and entrepreneurs. Shane and Dr. Valiante discuss thoughts on failure and the fear that holds you back from making the most of your talent, shifting from an ego orientation to a mastery orientation, common misperceptions about success and failure, and how we learn when it’s time to cut our losses and move on to a different challenge. Valiante is regarded as one of the most successful performance coaches in the world. He’s worked extensively with golfers on the PGA and LPGA Tours, Olympic athletes, and leading figures in NCAA football and the NFL, where he served as the Head Performance Coach of the Buffalo Bills. He has also logged over 5,000 hours coaching some of the most sophisticated investors in the world, including hedge fund manager Steve Cohen. Listen to the first part of this special episode on the Farnam Street blog or wherever you listen to The Knowledge Project. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/ Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Our Sponsors: MetaLab: Helping the world’s top companies design, build, and ship amazing products and services. https://www.metalab.com Aeropress: Press your perfect cup, every time. https://aeropress.com Vanta: Helping you get compliance-ready, fast. https://www.vanta.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 14, 202354 min

TKP Insights: Learning and Thinking

In the fifth installment in a series of episodes, The Knowledge Project curates essential segments from five guests revolving around one theme: learning and thinking. This episode will help you create an environment that’s more conducive to clear thinking, improve your intuition, learn the difference between the two main modes of thinking, examine the learning process, use “online experimentation” to develop good judgment, and eliminate blind spots in your thought processes. The guests on this episode are psychologist and economist Daniel Kahneman (Episode 68), engineering professor Barbara Oakley (Episode 31), author and global macro advisor Adam Robinson (Episodes 47 and 48), economist and professor Tyler Cowen (Episode 39), and author and organizational psychology professor Adam Grant (Episode 112). -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/ Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Our Sponsors: MetaLab: Helping the world’s top companies design, build, and ship amazing products and services. https://www.metalab.com Aeropress: Press your perfect cup, every time. https://aeropress.com Vanta: Helping you get compliance-ready, fast. https://www.vanta.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 7, 20231h 13m

Dr. Gio Valiante (Part 1): Discipline and Resilience

In the first of a special two-part episode, celebrated performance psychologist Gio Valiante calls on his vast experience working with some of the world’s top athletes and entrepreneurs. Shane and Valiante discuss developing discipline and resilience in work and life. Valiante offers his thoughts on the five ways to gain an advantage and win and how to change your habits. He also discusses the role your environment plays in discipline and how you can develop resilience in yourself and your children. Valiante is regarded as one of the most successful performance coaches in the world. He’s worked extensively with golfers on the PGA and LPGA Tours, Olympic athletes, and leading figures in NCAA football and the NFL, where he served as the Head Performance Coach of the Buffalo Bills. He has also logged over 5,000 hours coaching some of the most sophisticated investors in the world, including hedge fund manager Steve Cohen. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/ Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Our Sponsors: MetaLab: Helping the world’s top companies design, build, and ship amazing products and services. https://www.metalab.com Aeropress: Press your perfect cup, every time. https://aeropress.com Vanta: Helping you get compliance-ready, fast. https://www.vanta.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 31, 202353 min

Jerry Colonna: The CEO Whisperer

Jerry Colonna was a high-flying New York venture capitalist in the early 1990s, but his life wasn’t as glamorous as most made it out to be. He was anxious, overweight, unhealthy, and unfulfilled, and after suffering a panic attack on the streets of Manhattan he gradually shifted into coaching, giving him a new lease on life and a career as one of the premier executive coaches in the United States. In this episode, Colonna opens up on what went wrong and how he changed it. Offering raw and revealing insights on resilience, discernment, self-esteem, anxiety, motivation, and the rituals that keep him fulfilled in life. Colonna is the Co-Founder of Reboot.io, an executive coaching and leadership development firm dedicated to the notion that better humans make better leaders. He is also the author of Reunion: Leadership and the Longing to Belong. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/ Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Our Sponsors: MetaLab: Helping the world’s top companies design, build, and ship amazing products and services. https://www.metalab.com Aeropress: Press your perfect cup, every time. https://aeropress.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 17, 20231h 31m