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Rob Fraser: The Power of Focus
Episode 205

Rob Fraser: The Power of Focus

The Knowledge Project

October 15, 20241h 40m

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Show Notes

Rob Fraser unveils the untold story of OUTWAY—from hawking socks on street corners to building an eight-figure empire. Surviving near-catastrophic business crises, he leveraged lessons from his professional sports career to navigate the business world. Discover the counterintuitive mental models that transformed a world-class athlete into a business maverick, turning the humble sock into a ten-million-dollar revolution.


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