How Botanical Skincare Lab Built a Brand That Feels as Good as It Looks
The Jo Show · Jo McKee
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Show Notes
Ever wondered what it really takes to grow a skincare brand that customers fall in love with — and keep coming back to?
In this first episode of The Jo Show, I chat with Kim Guseli, founder of Botanical Skincare Lab, about the behind-the-scenes reality of turning passion into a thriving business.
Kim shares how she built a loyal customer base in a saturated market, what worked (and what didn’t) in her marketing, and why listening to her audience has been the key to lasting growth.
We talk about:
- How a ‘happy accident’ resulted in Kim creating an award-winning innovation in skincare
- Building with intention, using the resources available without overextending yourself
- The importance of customer feedback in product development
- How beautiful it is to craft a business where everything is made with love.
If you’ve ever felt stuck trying to stand out in your niche, Kim’s experience of building according to her unique strengths will inspire you to find your way.
Listen in for real insights from a small business owner who’s built something beautiful, inside and out.
🔗 Links & Mentions
Botanical Skincare Lab
Buy direct: https://botanicalskincarelab.com.au
Follow on Instagram: https://www.instagram.com/botanicalskincarelab/
Follow on Facebook: https://www.facebook.com/BotanicalSkincareLabHerveyBay
And shoutout to Replenish Refill for believing in Botanical Skincare Labs from the beginning: https://www.instagram.com/replenishrefill/
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McKee Creative
Get Jo to build and maintain her powerful done-for-you flywheel marketing system for your business, with the Economy Marketing Package: https://mckeecreative.store
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Music
Epidemic Sound Intro and Outro: ‘Talk Talk’, Wendy Marcini
Get a free trial of Epidemic Sound here: https://share.epidemicsound.com/et3uqe
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Incredibly comfortable clothing
Jo wears 100% mulberry silk blouse, handcrafted from Tara Sartoria: https://tarasartoria.com
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Want to be a guest?
Spill your story + marketing wins: apply at https://mckeecreative.store/the-jo-show-guest-application/