Her Publisher Went Bankrupt Mid-Launch — She Hit #5 on Amazon Anyway
The Jo Show · Jo McKee
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Show Notes
Brianna Sylver was halfway through writing her first book when her publisher went bankrupt.
Most people would've quit.
She hired her book coach independently, found a new publisher, and launched Leading Through Free Fall to a Top 5 Amazon spot and a Forbes "essential reads" list.
We get into the real mechanics of how she runs a 20-year consulting business serving Fortune 500 companies … and what small business owners can steal from her playbook.
We cover:
→ How she closes 80-85% of proposals (and the scoping process behind it)
→ Why LinkedIn is a 10-year nurture game, not a quick win
→ The "bitch fest" that completely rebuilt her team culture
→ A simple framework for getting unstuck when everything feels like it's falling apart
→ Why resistance in your business is actually a gift
If you're a business owner stuck in the messy middle — exhausted, doubting yourself, wondering whether to keep going — this one's for you.
Subscribe for more: https://www.youtube.com/@the_jo_show
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CONTACT JO:
Feedback → give feedback to Jo: [email protected]
Apply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/
CONNECT WITH BRIANNA
LinkedIn → https://www.linkedin.com/in/briannasylver/
Website → https://www.sylverconsulting.com
Read the free chapter of Leading Through Free Fall → https://leadingthroughfreefall.com/chapter1
Buy “Leading Through Free Fall” on Amazon → https://www.amazon.com/dp/1774585952
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SHOW SPONSOR
Get done-for-you, profitable marketing systems from Jo's business, McKee Creative → https://mckeecreative.store
Jo McKee is a marketing strategist and founder of McKee Creative
Jo works with small business owners and ecommerce brands to bring them solid, compounding revenue growth.
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TIMESTAMPS
00:00 When things get real ...
03:24 What's working in marketing, right now.
07:01 Business building to suit your unique strengths - being a bit silly can work!
09:47 Big-time payoff: why long term perspective matters in client acquisition
22:20 The unexpected superpower Brianna brings to every aspect
27:39 Building a Thriving Team Culture
35:22 Why resistance is a key signal for growth
41:48 Getting Unstuck: The (super-effective) Creative Action Pathway
45:40 Up next ...