The Jeff Crilley Show

As the owner of a PR firm and a podcast and television network, branding and marketing are at the core of everything I do. That’s why I’m especially excited to welcome my next guest to the studio—Dr. Kimberly Olson, CEO of Goal Digger Girl Co.

AI isn’t coming someday—it’s already reshaping how businesses write, market, and operate. The question is whether you’ll use it well… or get left behind. On this episode of The Jeff Crilley Show, Jeff talks with Sherry Bronson, Artificial Intelligence Trainer & Educator, TV host, and founder of Bronson Media. With more than 16 years in television production and media, Sherry now leads Bronson Media Academy, where she helps entrepreneurs and women solopreneurs use AI tools to launch books, build websites, produce video, and automate their businesses. In this conversation, they discuss:- How ChatGPT and other AI tools can help small business owners start and grow faster- Why AI levels the playing field for solopreneurs with limited time, money, and staff- The right way to use prompts—and why you must train AI to your voice- Common mistakes with copy-and-paste content and protecting your intellectual property Sherry also shares her personal journey of resilience, faith, and rebuilding after losing her studio to a tornado—and how that experience shaped her mission today. Learn more or book a consultation at: https://sherrybronson.com If you’re an entrepreneur wondering how to use AI without sounding robotic, this episode is a practical place to start.

I’m especially excited about this episode as I have the opportunity to interview a dear friend and respected professional, Kim Fischer. Kim, founder of Kim Fischer Collective, joins us in the studio, bringing with her nearly two decades of experience in television. It’s truly a pleasure to have her on the show and share her insights with our audience.

What does it take to build a 40-year music career—and still love the stage? WT Greer has performed for presidents, royalty, and packed arenas, but his journey started with a dare, a tuxedo, and four songs. On this episode of The Jeff Crilley Show, Jeff talks with WT Greer, an award-winning Dallas entertainer and acclaimed vocalist who has traveled the world and sung for six U.S. presidents. Known for his powerful voice and commanding stage presence, Greer reflects on the moments that shaped his career and the choices that defined it. In this episode, you’ll hear:- The story behind his duet with Mary Wilson of The Supremes—and the note he received from Nelson Mandela- How a pre-med student signed a life-changing music contract and walked onstage in front of 20,000 people- What it’s like to perform for presidents and global leaders- Why he turned down the chance to replace Lionel Richie in The Commodores Learn more about WT Greer at: https://wtgreer.com If you care about craft, longevity, and doing meaningful work, you’ll appreciate this conversation.

What really makes someone a strong leader—facts, feelings, character, or something else entirely? On this episode of The Jeff Crilley Show, Jeff talks with Jim Petersen, PhD—former Navy submarine officer, retired Navy Captain, financial services executive, speaker, and bestselling author. With 22 years of military service and decades in leadership roles, Jim brings a rare mix of discipline, reflection, and practical insight. In this conversation, they discuss:- The leadership lessons Jim learned as a nuclear engineer on submarines- His book The Facts Don’t Matter and the tension between fact-based and feeling-based decision makers- The Petersen Leadership Model, built around character, style, judgment, culture, and execution- His latest book, The Sun Will Come Up Tomorrow, and why optimism can be a leadership discipline- His induction into The American College of Financial Services Hall of Fame Jim also shares how he used AI as a creative tool to help organize and sharpen his leadership frameworks. Learn more about Jim Petersen, PhD at: https://jlpeterseninc.com/

Very few artists make it from small-town stages to the national charts. Country singer-songwriter Tori Martin is building that path one song at a time. In this episode of The Jeff Crilley Show, Jeff talks with Tori Martin, a Florida native now based in Texas and Nashville, recording with LuckySky Music. Known for her neo-traditional country sound and “glam cowgirl” style, Tori blends classic country influences with her own modern storytelling voice. In this conversation, they cover:- Her early days singing in Texas Opry houses and landing her first paid gigs at 14 - The influence of Dolly Parton, Patsy Cline, Johnny Cash, and the classic country greats - The story behind her Texas No. 1 single “Abilene” and the Laredo-inspired ballad “Last Night in Laredo” - Her single “Lucky,” which reached No. 42 on the Billboard Indicator chart, and the message of taking a chance on yourself Follow Tori Martin and stream her music: Instagram: https://www.instagram.com/thetorimartin/ If you love real-deal country music and honest songwriting, this episode is for you.

Most of us have bought clothing that looked great online—only to have it fall apart a few months later. What if your wardrobe was built to last decades… and even be passed down? On this episode of The Jeff Crilley Show, Jeff sits down with Mark Bollman IV, Founder and CEO of Ball and Buck. Mark started the company in his fraternity house at Babson College in 2008 after getting tired of low-quality products that didn’t hold up. Inspired by years of hunting and time in the field with his father and grandfather, he built a brand focused on durability, craftsmanship, and American manufacturing. In this conversation, they discuss:- Why Ball and Buck tests products in harsh outdoor conditions before they ever reach the store- The “farm-to-table” approach to sourcing fabrics, leather, thread, and hardware- Partnering with Horween Leather and other heritage makers- Building clothing designed to improve with age and be passed down- Expanding from pop-ups to flagship retail stores across the country Mark also explains why they refuse to chase trends or release “filler” products—every item has to be the best in its category before it makes the cut. Learn more at: https://ballandbuck.com #BallandBuck #MadeInUSA #Menswear #AmericanManufacturing #Entrepreneurship

Dallas–Fort Worth will host more 2026 World Cup matches than any other city in North America. With an estimated $2.1 billion economic impact and millions of visitors expected, the big question is: how can local businesses get a piece of it? On this episode of The Jeff Crilley Show, Jeff sits down with John J. Clendening, Founding Principal of Clients First Marketing & Communications, and partner Jeff Baum. Together, they’ve led global marketing and communications teams for seven Fortune 500 companies and are now launching “Team DFW,” a grassroots initiative designed to help small businesses turn World Cup traffic into lasting customer growth. They discuss:- Why bars, restaurants, and retail centers are positioned to benefit most- Creative pre‑World Cup ideas like country‑themed weeks (think Argentina Week with food, wine, and music)- How organized watch parties can drive serious foot traffic- Using PR, local influencers, and digital marketing to convert one‑time visitors into repeat customers With only a fraction of the projected 3.8 million visitors attending matches in person, most fans will be looking for places to gather and watch. This conversation breaks down how to prepare now. Learn more: https://www.clientsfirstmc.com

What can a 17-year-old do to solve a real community problem? In Brady Zeck’s case, he built a nonprofit that’s helping animal rescues get the supplies—and transportation—they desperately need.Brady Zeck is the founder of Trucks for Pups, a 501(c)(3) organization dedicated to rescuing and transporting dogs in need while supporting animal welfare groups across DFW and beyond. What began as a simple idea at school has grown into a network of more than 300 volunteers providing free labor, logistics, donations, and funding to partner organizations.In this episode, Brady shares:- How Trucks for Pups sources and transports donated supplies for local rescues- Why transportation is often the biggest obstacle for animal organizations- What he learned managing traffic at a spay and neuter clinic that served 800+ cars in one day- The $100,000 fundraising goal to support 20 different charitiesTo learn more or donate, visit: https://trucksforpups.orgThis is a powerful conversation about leadership, service, and seeing a need—and deciding to act on it.

Men’s grooming has come a long way from the days of a quick shave and a haircut. Today, it’s about confidence, ritual, and showing up well for the people around you.In this episode, Jeff Crilley sits down with Michele Callegari, Co Founder & CEO of Barberino's, a luxury Italian barbershop brand blending old-world Italian grooming traditions with modern styling. With locations across Italy, New York, Seoul, and now Dallas through Stanley Korshak, Barberino’s is redefining how men approach self-care.\In this conversation, you’ll learn: - How men’s grooming trends have shifted from rugged beards back to the clean-shaven look - The family immigration story that inspired the name Barberino’s - Why Italian craftsmanship and Mediterranean ingredients set the brand apart - The philosophy of "tutti insieme" and what it means for modern men’s style and presenceLearn more about Barberino’s at: https://barberinosworld.comIf you care about style, confidence, and upgrading your daily routine, this episode is for you.

What happens when high fashion, fine art, and philanthropy collide in one of the most beautiful settings in Texas? You get the Mad Hatters Tea & Luncheon—Dallas’ most fashionable party with a purpose.On this episode of The Jeff Crilley Show, Jeff welcomes Shane Walker, Stylist to the Stars, along with event chairs Reagan Pace and Sheridan Reeder, to talk about the 38th Annual Mad Hatters Tea benefiting A Woman’s Garden at the Dallas Arboretum. Founded in 1989, the event supports the only garden in the United States designed for women, dedicated to women, and funded by the work of women.In this episode, we discuss:• This year’s theme, “The Art of the Garden,” inspired by major art movements from the Renaissance to Pop Art• The six (plus one) hat categories, including Masters of the Renaissance, Cubism, Surrealism, and Pop Art• What it takes to design an award-winning, runway-worthy hat• How the luncheon helps fund the garden’s $250,000 annual maintenance and new installationsThe 38th Annual Mad Hatter’s Tea takes place Friday, April 24, 2026.Learn more or get tickets at: http://www.wcdabg.org/Follow along on Facebook: https://www.facebook.com/MadHattersTeaLuncheonIf you love fashion, art, and supporting meaningful causes in your community, this is one Dallas tradition you don’t want to miss.

What if one organization could bring together civic leaders, faith communities, artists, and advocates—all to build a stronger Dallas? In this episode, we spotlight a nonprofit that’s doing exactly that.Lorraine Friedman, Incoming Executive Director of the Southwest Jewish Congress, joins Jeff Crilley to share how the organization is building bridges across North Texas through education, empowerment, and recognition of community leaders. With a mission centered on action and impact, Southwest Jewish Congress has become a catalyst for collaboration across cultures and faiths.In this episode, we discuss: - The “three E” mission: educate, empower, and elevate - The Building Bridges Grant Initiative supporting more than 40 organizations - The Texas Sized Event honoring 13 transformative Dallas leaders - Legislative and community impact, including the American Indian Heritage Day ActLearn more about the Southwest Jewish Congress and the Texas Sized Event at: https://swjc.orgIf you care about interfaith dialogue, civic leadership, and celebrating changemakers in Dallas, this conversation is for you.

Financial literacy and career readiness aren’t just buzzwords—they’re essential life skills. With consumer debt at record highs and many Americans unprepared for financial emergencies, the need to equip students early has never been greater.In this episode, Jeff Crilley sits down with Chris LaTurno, President & CEO of Junior Achievement of Dallas. Since 1954, JA Dallas has been inspiring and preparing young people to succeed in a global economy through hands-on programs in financial literacy, workforce readiness, and entrepreneurship.In this conversation, you’ll learn: • How JA’s BizTown and Finance Park simulations give students real-world money and business experience • Why teaching personal finance in middle school can change a child’s future • The role of 3,000+ corporate volunteers in mentoring and investing in local students • How the Dallas Business Hall of Fame raises over $1 million annually to fund student successLearn more about Junior Achievement of Dallas at: https://jadallas.org

Men’s grooming has come a long way from the days of a quick shave and a haircut. Today, it’s about confidence, ritual, and showing up well for the people around you.In this episode, Jeff Crilley sits down with Michele Callegari, Co Founder & CEO of Barberino's, a luxury Italian barbershop brand blending old-world Italian grooming traditions with modern styling. With locations across Italy, New York, Seoul, and now Dallas through Stanley Korshak, Barberino’s is redefining how men approach self-care.In this conversation, you’ll learn: - How men’s grooming trends have shifted from rugged beards back to the clean-shaven look - The family immigration story that inspired the name Barberino’s - Why Italian craftsmanship and Mediterranean ingredients set the brand apart - The philosophy of "tutti insieme" and what it means for modern men’s style and presenceLearn more about Barberino’s at: https://barberinosworld.comIf you care about style, confidence, and upgrading your daily routine, this episode is for you.

When the headlines fade, the need for unity doesn’t. As the war in Ukraine continues, communities here in North Texas are finding meaningful ways to stand together.In this episode, Jeff Crilley sits down with Tamara Velsher, President and CEO of the U.S. Ukrainian Chamber of Commerce. After moving to the U.S. in the early 2000s, Tamara saw how different nationalities often lived and worked in isolation. She founded the Chamber to bring cultures together, support business growth, and create a stronger, more connected multicultural community.In this conversation, we discuss: • What it’s like having family members on the front lines in Ukraine • Why she launched the U.S. Ukrainian Chamber of Commerce • The power of multicultural networking and business support • The first-ever Ukrainian Festival in Texas and what attendees can expectLearn more about the Chamber, become a member, or support the upcoming festival at: https://www.uccusa.orgThis is a powerful conversation about resilience, culture, and strength through unity.

Getting your product into Walmart, H-E-B, Costco, or Walgreens isn’t just about having a great idea—it’s about mastering the retail buyer pitch.In this episode, Jeff Crilley sits down with Tia Ellis, Founder & CEO of Wildflower Insight, a retail strategist who has helped founders sell over $200 million worth of products across all 50 states. After working on the broker side of the industry, Tia now teaches CPG founders how to pitch retail buyers themselves and land purchase orders—without relying on middlemen.In this conversation, we cover: - The “Golden Retail Rule” and why most founders scale too fast - What retail buyers are really deciding in the first 2 minutes of a meeting - The 3 different pitches every founder must master (customer, investor, and retail buyer) - Common mistakes that instantly hurt your chances in buyer meetingsIf you’re a product-based founder looking to break into major retail, this episode is your roadmap from pitch to PO.Learn more about Tia Ellis and Wildflower Insight: https://www.wildflowerinsight.com#RetailStrategy #CPGFounder #Entrepreneurship #Walmart #PurchaseOrders

Is artificial intelligence making students smarter—or less capable of critical thinking? As AI tools become common in classrooms, many educators are raising serious concerns about what we may be losing.In this episode, Jeff Crilley sits down with Bob Hopkins, Retired University Professor and Philanthropist, to explore the changing landscape of education. Bob has spent decades teaching at universities and leading philanthropic initiatives, and he shares candid insights about AI-generated assignments, declining classroom dialogue, and why some students are afraid to express their opinions.In this conversation, they discuss: - How AI is reshaping critical thinking in colleges and universities - Why open debate in the classroom is disappearing - The enrollment decline in higher education and the shift toward trade careers - PAVE (Philanthropy and Volunteerism in Education), Bob’s program teaching students the power of givingBob also shares how his PAVE initiative has inspired young people to raise millions of dollars for global causes—proving that teaching generosity and responsibility can transform families and communities.Learn more about Bob Hopkins and his work at: https://philanthropyunited.org#Education #ArtificialIntelligence #CriticalThinking #Philanthropy #PAVE

On this episode of The Jeff Crilley Show, Jeff sits down with Dr. Marla Woodmansee—author, speaker, TV host, and founder of Dr. Marla Ministries—to explore her remarkable journey of faith. Dr. Marla shares how a calling she first sensed at the altar eventually led her from church leadership into radio, and then into international television ministry. She opens up about the fear and growth that came with each new step, and how trusting God guided her through unfamiliar territory. The conversation also highlights her book, "She Is Possible," inspired by her own story of being adopted as an infant and the biblical account of Esther, encouraging women to believe that with God all things are possible. In a powerful closing message, Dr. Marla speaks directly to viewers who are anxious about the future, urging them to reject fear and anchor their lives in faith.Key TopicsFaith and callingChristian evangelismRadio and TV ministryWomen in the BibleShe Is Possible bookOvercoming fear through faithKing David and EstherLive events and conferencesEpisode Timestamps01:34 - Answering the Call to Ministry02:26 - From Women’s Director to Radio Host03:35 - The Leap from Radio to Television04:40 - Starting on Golden Eagle Broadcasting05:18 - A Shift Toward Live Evangelism06:40 - The Heart Behind "She Is Possible"09:05 - Lessons from King David and Esther10:45 - A Message for Those Battling Fear

On this episode of The Jeff Crilley Show, Jeff sits down with Tyler Dickerhoof—leadership mentor, entrepreneur, and author of The Things We Hide—for a powerful conversation about fear, insecurity, and authentic leadership. Tyler opens up about a tragic farming accident at age 14 that shaped his life and fueled years of intensity driven by hidden doubts about his value and worth. With more than 25 years of experience and over $700 million in generated business sales, Tyler now helps leaders uncover the internal "walls" that hold them back and reframe limiting beliefs formed in childhood. He shares practical tools for confronting impostor syndrome, transforming self-talk, and embracing failure as a pathway to growth. The episode offers a candid and hopeful reminder that while fear may never disappear, leaders can choose vulnerability, belief, and connection over hiding.Key Topicsimpostor syndromeovercoming fearauthentic leadershipchildhood trauma and growthself-talk and mindsetembracing failurevulnerability in leadershipEpisode Timestamps02:01 - Tyler’s Childhood Tragedy and Choosing Intensity03:45 - Turning Pain Into Purpose Through Storytelling06:30 - The Four Walls We Build Around Our Insecurities10:15 - How Limiting Beliefs Form Between Ages 10–1412:30 - The Power of Vulnerability and Connection15:45 - A Practical Exercise to Reframe Negative Self-Talk18:20 - Impostor Syndrome Across Generations in the Workplace21:15 - Why Failure Fuels Future Success23:15 - Final Message: You’re Not Alone in Your Fear

On this episode of The Jeff Crilley Show, Jeff sits down with Hanna Bauer, author of "Hustle with HEART," and Veronica Sites, founder of Homefront Valor, for a powerful conversation about transformation through adversity. Hanna shares how surviving a terminal heart condition, multiple heart attacks, and years in the hospital shaped her HEART framework—Hope, Empowerment, Accountability, Results, and Trust—and now guides her work with high-performing leaders seeking alignment and sustainable growth. Veronica, a transformation strategist and military veteran, explains how Homefront Valor equips warriors and their families for healthy reunification, addressing the internal conflicts that often follow deployment and working to reduce veteran suicide through peer support and clarity of purpose. Together, they explore how volatility, uncertainty, complexity, and ambiguity (VUCA) affect both organizations and families, and why common language, empathy, and strong systems are essential in chaotic times. It’s an inspiring reminder that from pain can come purpose—and that thriving requires both love and leadership.Key TopicsHEART framework (Hope, Empowerment, Accountability, Results, Trust)Leadership alignment and burnoutMini-shifts for transformationMilitary reintegration and family reunificationVeteran suicide preventionVUCA (volatility, uncertainty, complexity, ambiguity)Values-based leadershipGenerational communication in the workplaceEpisode Timestamps01:53 - Hanna Bauer’s Terminal Diagnosis at Age Four03:19 - The HEART Framework: From Hope to Trust04:08 - Introducing HEARTnomics: Profits and People Can Coexist06:00 - Veronica Sites on Reuniting Warriors and Families07:55 - Understanding VUCA and the Chaos of Transition09:34 - Helping CEOs Align Purpose and Performance10:22 - Bridging the Generational Gap at Work14:27 - 77% Burnout Rate and Leading Through Uncertainty15:27 - From Pain Comes Purpose: Final Thoughts on Transformation

On this episode of The Jeff Crilley Show, Jeff sits down with Chey Smith, custom designer and celebrity stylist behind Styles by Chey, to explore how confidence and clothing intersect. Chey shares his journey from a 15-year career in corporate finance to launching his own luxury men’s fashion brand in 2012, beginning with selling ties from his cubicle. He recounts the viral prom event that helped catapult his brand into the spotlight and explains how he sources high-end fabrics from around the world to create custom pieces. The conversation dives into the importance of first impressions, dressing for success in a post-COVID casual world, and how to elevate personal style without losing authenticity. It’s a powerful reminder that style isn’t just about what you wear—it’s about how you show up.Key TopicsCustom men’s fashionEntrepreneurial journeyDressing for successLuxury fabrics and suitingPersonal branding and imageCelebrity stylingConfidence and first impressionsEpisode Timestamps01:20 - When Did Chey Know He Had Style?02:30 - Selling Ties from His Corporate Cubicle04:40 - Taking a Leap of Faith in 201605:45 - The Viral ‘Dubai in North Philly’ Prom Story08:00 - Luxury Fabrics: From Super 110s to Super 200s09:30 - Why First Impressions Still Matter10:45 - How to Dress Down Without Losing Style11:45 - Who Should Book a Consultation with Styles by Chey?

On this episode of The Jeff Crilley Show, Jeff sits down with Shavon Smith, a #1 best-selling author, certified TEDx speaker, serial entrepreneur, and founder of Prize Publishing House. Shavon shares how her heart for service was shaped in childhood, from cleaning homes and cooking for seniors at her church to singing and praying with hospice patients alongside her mother, a nurse of more than 30 years. She explains how that early foundation grew into a worldwide ministry focused on demonstrating God’s love through action, not just words. The conversation also explores her approach to parenting with balance—combining firm boundaries with fun, while allowing children to learn from mistakes. Throughout the interview, Shavon emphasizes legacy, humility, and the importance of living out authentic faith both on and off the stage.Key Topicsfaith and servicechristian parentinglegacy and impactentrepreneurship and ministryauthentic leadershipprayer and unityEpisode Timestamps01:33 - A Childhood Shaped by Service02:48 - Serving Hospice Patients with Her Mother04:05 - Called to Reach Anyone Willing to Listen05:00 - Humility in the Spotlight05:30 - The Legacy She Wants to Leave Her Children07:00 - Parenting with Firmness and Fun08:50 - Why Kids Need to Learn from Mistakes10:28 - Finding Peace and Unity in Uncertain Times

From the Pitch to the Pop Charts: The Multifaceted Rise of AmikoOn this episode of The Jeff Crilley Show, Jeff sits down with fast-rising music artist and U.S. Soccer C licensed coach Amiko, a dynamic talent blending music, sport, fashion, and beauty into one powerful brand. She discusses her single “Principle of Play,” inspired by her soccer coaching certification and produced alongside Grammy-winning hitmaker Carlos Battey, and explains how the song became a love letter to both the game and to life itself. The conversation also highlights Futsoul, her Dallas-based youth soccer initiative designed to “put the soul back into youth soccer” through community-centered programming. With the FIFA World Cup coming to Dallas, Amiko reflects on her mission to serve as an ambassador who unites music and soccer on a global stage.Key topics:- Principle of Play single- Collaboration with Carlos Battey- U.S. Soccer C License certification- Futsoul youth soccer program- Music and soccer crossover- FIFA World Cup Dallas- Personal branding as a one-name artistTimestamped highlights:- 00:00 — Meet Amiko: A One-Name Artist With a Global Story- 00:26 — The Meaning Behind the Name “Amiko”- 01:25 — From Poet to Professional Recording Artist- 02:19 — The Story Behind “Principle of Play”- 03:36 — Working With Grammy-Winning Producer Carlos Battey- 04:20 — Launching Futsoul to Transform Youth Soccer- 05:46 — A Hat Trick Life: Music, Soccer, and Broadcasting- 06:58 — A Vision for the 2026 FIFA World Cup in Dallas

Tour Luxury Homes in Southlake While Supporting St. Jude’s Lifesaving MissionOn this episode of The Jeff Crilley Show, Jeff welcomes Jennifer Kimble-McCauley, Area Managing Director for St. Jude Children’s Research Hospital, and Lyndzie Stroble, REALTOR with Three Vine Group, to discuss the St. Jude Dream Home Showplace Community in Southlake. The unique fundraiser brings together five premier custom builders in Carillon Parc to showcase luxury homes while raising a collective $1 million for St. Jude’s lifesaving mission. Jennifer explains how St. Jude not only treats children with catastrophic illnesses at no cost to families, but also freely shares research protocols that have helped raise childhood cancer survival rates from 20% to more than 80% since 1962. Lyndzie shares the heart behind the project, including the inspiring story of Clayton, a St. Jude patient and cancer survivor honored through the build. Together, they highlight how community support, home tours, and donations directly impact families who never receive a bill for treatment, travel, housing, or food.Key topics:- St. Jude Children’s Research Hospital mission- Dream Home Showplace Community- Carillon Parc Southlake- Childhood cancer research- Fundraising goal of $1 million- Luxury custom home builders- Clayton’s survivor story- No-cost treatment for familiesTimestamped highlights:- 01:09 — St. Jude’s mission and global research impact- 02:16 — Introducing the Dream Home Showplace concept- 03:18 — Five premier builders unite for a cause- 04:12 — Homes designed with special tributes to St. Jude patients- 04:33 — Clayton’s inspiring cancer survivor story- 05:13 — The resiliency of St. Jude families- 06:02 — A bold $1 million fundraising goal- 06:23 — How to tour the homes and donate- 07:15 — Why families never receive a bill at St. Jude

From Side Hustle to $40M Global Brand: Dan Demsky’s Unbound JourneyOn this episode of The Jeff Crilley Show, Jeff sits down with Dan Demsky, co-founder and CEO of Unbound Merino, a $40 million global e-commerce apparel brand built for modern travelers. Dan shares how he went from running a video production company out of his mom’s basement to launching a direct-to-consumer clothing company designed to help customers “pack less, experience more.” He explains the power of merino wool—odor resistant, temperature regulating, and wrinkle resistant—and how designing products for his own lifestyle led to a fiercely loyal global customer base. Dan also opens up about raising $400,000 in a crowdfunding launch, navigating U.S. tariffs by rapidly expanding operations to Dallas, and surviving the travel shutdown during COVID. Throughout the conversation, he offers candid advice on entrepreneurship, resilience, and why optimism may be a founder’s greatest competitive advantage.Key topics:- Entrepreneurship- E-commerce growth- Merino wool apparel- Crowdfunding success- Product design philosophy- Tariffs and business adaptation- Resilience in business- Remote work lifestyleTimestamped highlights:- 01:00 — Dan Demsky on Being "Unemployable"- 02:00 — From Video Production Side Hustle to First Company- 03:30 — Why He Left Services to Build a Product Business- 12:35 — Designing the Ultralight Travel Backpack- 15:45 — Why Committees Can Ruin Great Ideas- 18:45 — The $400,000 Crowdfunding Breakthrough- 22:30 — Adapting to U.S. Tariffs and Expanding to Dallas- 26:00 — Surviving COVID as a Travel Brand- 28:45 — Final Advice: Optimism and Stoicism in Entrepreneurship

On this episode of The Jeff Crilley Show, Jeff sits down with David Shields, tax attorney and co-managing shareholder of Shields Legal Group P.C., to explore the complex legal landscape facing today’s business owners. David shares the story of his three-generation law firm and the philosophy that guides their work: tackling “hard stuff that has a big impact for good people.” The conversation spans corporate transactions, high-net-worth estate planning, commercial litigation, and the firm’s fast-growing cybersecurity and data privacy practice. David also explains his firm’s “Growth to Exit” model, a structured approach to preparing entrepreneurs for a business sale in the midst of the “silver tsunami.” Through powerful client stories, he highlights the importance of early planning and assembling the right advisory team to protect and maximize a lifetime of work.Key topics:- business law- tax strategy- mergers and acquisitions- business exit planning- commercial litigation- estate planning- cybersecurity and data privacy- succession planningTimestamped highlights:- 02:15 — A Three-Generation Law Firm Story- 03:46 — "Hard Stuff That Has a Big Impact for Good People"- 04:50 — Four Core Practice Areas Explained- 05:20 — Negotiating with Hackers: Cybersecurity Incident Response- 06:15 — Introducing the "Growth to Exit" Model- 07:25 — The Silver Tsunami and Business Sales- 07:55 — Selling a Business Is Like Selling a House- 09:00 — Resolving a 20-Year Family Litigation Case- 09:40 — Helping Entrepreneurs Shift from Operator to Seller Mindset

Texas has no shortage of churches and ministries, but every once in a while I meet leaders whose story truly stops me in my tracks.On this episode of The Jeff Crilley Show, I sit down with Brandy and Joachim Rangel, the husband and wife team behind Brandy Rangel Ministries in Seguin, Texas.Brandy’s journey is nothing short of remarkable. As a child, she was diagnosed with rheumatic fever and told she would never walk again. Later, doctors said she would not live past 26 due to a heart defect. She recently turned 50.She is not just surviving. She is thriving.Today, Brandy and Joachim lead a nonprofit ministry focused on reaching those who feel lost, forgotten, or trapped in cycles of abuse. They work with survivors of domestic violence and human trafficking, offering spiritual guidance, practical support, and when needed, connecting people to additional resources.What struck me most was this, Brandy does not speak from theory. She is a survivor of abuse herself and spent seven years in counseling to ensure she was fully restored before stepping into ministry to help others. One of her favorite success stories involves helping a woman safely leave an abusive marriage and rebuild her life. That is impact.Joachim’s steady support and shared passion for serving the community make this a true partnership. Together, they are committed to helping people understand their identity, their worth, and their purpose.If you or someone you know feels lost, overwhelmed, or in need of support, this conversation is powerful and hope filled.Watch the full episode: https://www.youtube.com/watch?v=2B8PILyANxA

One of the biggest mistakes people make in retirement planning is treating Social Security like a guessing game.On this episode of The Jeff Crilley Show, Jeff sits down with Matt Maresch of Ashbury Boutique Wealth Management to talk about why the decision of when to take Social Security should be built around a personalized income and expense plan, not generic advice from a neighbor or a headline.Matt explains how risk tolerance directly shapes investment strategy, and why true diversification means more than just spreading money across a few accounts. It means building multiple solutions designed to help weather market volatility while keeping long term goals in focus.We also discuss creative pension strategies and how thoughtful planning can dramatically change someone’s retirement outlook. Matt shares a powerful real life client story that shows what is possible when you align income planning, asset allocation, and long term care considerations under one comprehensive strategy.Beyond retirement income, we talk about estate planning and multigenerational wealth. A strong plan does more than protect one individual. It can create stability and opportunity for an entire family.If you are thinking about retirement, caring for aging parents, or wanting to build a legacy for your children, this conversation is packed with practical insights.Watch the full episode to learn how a personalized, family first approach can transform your financial future.To learn more about Matt Maresch and his team, visit www.abbwm.com.

What if a $25 gift could lead to a $9 million deal? In today’s competitive sales environment, standing out isn’t optional: it’s essential. On this episode of The Jeff Crilley Show, Jeff sits down with Raema Mauriello, founder of Gifty Gal, U.S. Navy veteran, author, and corporate gifting strategist. Known as the “Queen of Gifting,” Raema helps businesses build authentic relationships through thoughtful, strategic gifts that create real ROI. In this episode, we cover: How corporate gifting can dramatically increase callbacks and close ratesThe $25 invitation that led to a $9 million contractWhy personalization and excellence matter more than ever in salesHow Raema’s military and ministry background shaped her business philosophy From her start making baby shower baskets to running a warehouse operation serving tech sales professionals across Dallas, Raema shares actionable insights for anyone looking to deepen client relationships and elevate their brand. Learn more: https://giftygal.co Instagram: https://instagram.com/gifty.gal

Confidence isn’t just about how you walk—it’s about how you think. In this episode, we explore how mindset training and fashion intersect to create true transformation. Jeff Crilley sits down with Neetu Rishi, CEO and founder of The Success Door, along with designer and former model Neha Goel. Neetu is an entrepreneur, corporate trainer, motivational speaker, personality development coach, mentor, and author who helps remodel lives through customized workshops and training. What started as a mission to help her daughter overcome self-doubt has evolved into a thriving academy that builds both models and role models. In this episode, we discuss: - Why mindset is the foundation of confidence on the runway and in life - How The Success Door helps students turn passion into purpose - Neha Goel's journey from model to designer, including showcasing at Paris Fashion Week - The vision behind the annual “Fly Showcase” and this year’s theme, Artmosphere Learn more about The Success Door and upcoming events: https://thesuccessdoor.com/ If you’ve ever struggled with self-doubt—or dreamed of stepping into fashion, public speaking, or leadership—this conversation is for you.

I was born in 1963, so my memories of the first moon landing are a little blurry but I do remember my parents gathering the family around the television as we watched history unfold. The legendary Walter Cronkite narrated the moment when humanity first walked on the moon. For many people, the golden age of space exploration was the 1960s and ’70s. But today, it feels like that excitement is back in a big way. A new generation of innovators and investors are fueling the next space race. Joining me in the studio to talk about it is Phil Scully, General Partner with Balerion Space Ventures.

I’m a homeowner in West Plano, but I’ve got to be honest—my wife is the one who’s always on the lookout. She’s constantly scanning the yard and the house for signs of critters or anything that doesn’t belong. And when she spots something, she makes sure I get the right people out there to take care of it. Joining me in the studio today is Nic deVoogd, the owner of BK Pest Control.

Dr. Randolph B. Schiffer joins me in the studio to talk about his fascinating new book, Bedtime Stories That Will Terrify Children. Having written a book myself years ago, I know how much the success of a book depends on the details—especially the title, the artwork, and that eye-catching cover that makes people pick it up. In this conversation, we dive into the creative process behind the book and what makes it stand out in today’s publishing world.

On this episode of The Jeff Crilley Show, Jeff sits down with Chris Mitchell, Owner of Mitchell Stores, to explore how a single menswear shop founded in 1958 grew into the largest family-owned luxury retailer in the country. Mitchell shares the remarkable story of his grandfather, who left a career in advertising to open a store in Westport, Connecticut—with just three suits and a pot of coffee. Now a third-generation leader, Chris reflects on the company’s guiding philosophy, “Once a customer, always a friend,” and how that value system shaped the recent acquisition of Dallas icon Stanley Korshak. He explains how culture and people—not just product—drove the partnership, and how the first year has brought expanded luxury brands, enhanced technology, and deeper community engagement. The conversation also highlights the importance of philanthropy, omnichannel retail, and creating a hospitality-driven experience where every customer is treated like a VIP. Key topics: Family-owned business, Luxury retail, Stanley Korshak acquisition, Customer experience and hospitality, Fashion buying and global trends, Philanthropy and community engagement, Omnichannel retail strategy

All of us face setbacks in life. The real question is how you choose to see them. A setback can send you into a downward spiral… or it can become the very thing that changes your life for the better.My next guest believes some of life’s hardest moments are actually heaven sent. Ann LeMaster is the author of Heaven Scent, and she’s here to share the powerful story behind that message. ✨