EP033 - On Demand Economy (ODE) Deep Dive

EP033 - On Demand Economy (ODE) Deep Dive

What is the on demand economy (ODE)?

Consumer behavior that is driving the adoption of on-demand economy

1. Mobile
2. Social
3. Bifurcation of Value vs Convenience
4. Zero friction

ODE Industry

1. GDP
2. ODE TAM
3. How big today
4. Investments
5. Sample co's
   1. Marketplace
   2. 1. Homejoy
      2. Handy
      1. Amazon
      2. Referral - thumbtack
   3. Referral
      1. 1099
      2. W2
   4. Owned and operated
6. Business models

ODE meets retail - where and why do they intersect

1. Delivery
2. 1. Instacart
   2. Postmates
   3. Deliv
   4. Uber Rush
   5. Curbside
   6. Google Express
   1. Blue Apron (ingredients)
      1. Doordash/orderup
      2. Postmates
      3. Uber Eats
      4. APN
   2. Food delivery
3. Food/grocery
   1. Enjoy
   2. Michelin Onsite
4. Products that rely on services
   1. Target - Instacart (but stopped curbside
      1. Etsy ASAP
      2. Everlane
   2. 1hr delivery in metros:
5. Ecommerce/Retail + ODE Examples

Takeaways for retailers

1. Watch closely and don't be blindsided
2. Test partnerships - 1hr delivery good example
3. If you have a product that naturally requires a service, self-disrupt
4. ODE will change consumer expectations and 'feedback' into retail

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Episode 33 of the Jason & Scot show was recorded on Wednesday, June 22, 2016.

http://retailgeek.com/podcast

Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.