The Instructor

In this episode, Terry is joined by Rebecca Morris from Protect Young Drivers to explore one of the biggest challenges on our roads: young driver risk.Rebecca shares how Protect Young Drivers is evolving from a simple resource into a growing national movement, and how instructors can play a key role. There’s also discussion around graduated licensing, the proposed minimum learning period, and why collaboration across the industry has never been more important.If you care about developing safer drivers, not just test passes, this conversation will make you think.A Safer Start for Young Drivers | Protect Young Drivershttps://www.gov.uk/government/publications/road-safety-strategy🔥 Get More Than Just Test Passes - Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else, from expert sessions to confidence coaching, business building, and beyond, this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereGet the Workbook for selected EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insight, links to key industry documents, and a prize giveaway on Mondays.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

In this archive episode from 2021, Terry speaks with performance psychologist Simon Hartley about mindset, motivation, and what it really takes to perform at your best.Drawing on decades of experience working with elite athletes, leaders, and organisations, Simon explores the characteristics that world-class performers share, including passion, curiosity, resilience, and a powerful sense of purpose.The conversation dives into defining success on your own terms, avoiding the trap of chasing external validation, and simplifying what you do so you can focus on what really matters.For driving instructors and business owners alike, this episode is packed with ideas around self-belief, resilience, and building a career that genuinely aligns with the life you want.A thoughtful conversation that’s just as relevant today as when it was first recorded.🔥 Get More Than Just Test Passes - Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else, from expert sessions to confidence coaching, business building, and beyond, this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereGet the Workbook for selected EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insight, links to key industry documents, and a prize giveaway on Mondays.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

To mark International Women’s Day 2026, this special episode of The Instructor Podcast is hosted by Emma Fonnaland, who brings together Kate Monk, Diana Todd and Emma Cottington for an open and honest conversation about women in the driver training industry.The discussion explores how each guest entered the profession, the challenges they’ve faced along the way, and the experiences that have shaped them as instructors. The conversation touches on topics such as being underestimated due to age or gender, balancing family life with the job, and why empathy, support and human connection matter so much in driver training.Along the way, there are also lighter moments as the guests share personal stories, memorable learner experiences, and advice for women considering a career as a driving instructor.🔥 Get More Than Just Test Passes - Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else, from expert sessions to confidence coaching, business building, and beyond, this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereGet the Workbook for selected EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insight, links to key industry documents, and a prize giveaway on Mondays.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

The very first Instructor Boardroom brings together a panel of familiar voices from across the industry to tackle the big questions facing driving instructors today. Terry Cook is joined by Tom Stenson, Andy MacFarlane, Laura Joyce, Ray Seagrave, Emma Cottington, Chris Bensted and Dan Hill for a wide-ranging discussion shaped by real questions from instructors.From the changing demand for manual and automatic lessons, to the challenges of pricing, test availability and supporting PDIs, the group share their honest experiences from different parts of the country. They also explore how instructors can stand out in a crowded market, the importance of ongoing CPD, and why investing in yourself is the key to long-term success.Packed with practical insights and frank opinions, this opening Boardroom session offers plenty of food for thought for anyone working in driver training.🔥 Get More Than Just Test Passes - Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else, from expert sessions to confidence coaching, business building, and beyond, this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereGet the Workbook for selected EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insight, links to key industry documents, and a prize giveaway on Mondays.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

In this latest Six 4 Sixty, Terry’s joined by a proper Road Safety Justice League — six heavy-hitters from across the sector, for a fast-paced, insight-packed roundtable on what’s really going on in UK road safety right now.First up: the new UK Road Safety Strategy - what it gets right (targets, Safe System thinking, young driver focus) and what it still dodges (funding, enforcement, GDL, and moving quicker than the world changes). Then the conversation turns to young drivers and brain development: how instructors can bridge the gap with habits, routines, preparation, scenario work, and practical “if/then” planning, without blaming or stereotyping.They dig into the big one: how driving instructors can make a real difference beyond “pass the test,” including engaging parents and linking in with road safety organisations. There’s also a blunt discussion on instructor quality vs safety outcomes, consistency, and what the UK should steal from other countries (spoiler: GDL keeps coming up).Plenty of straight-talking, evidence-led challenge, and loads to nick for your next lesson.Find more from the guests here:Olly TaylerRebecca MorrisIan EdwardsDr Liz BoxStuart LovattDr Ian Greenwood🔥 Get More Than Just Test Passes - Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else, from expert sessions to confidence coaching, business building, and beyond, this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereGet the Workbook for selected EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insight, links to key industry documents, and a prize giveaway on Mondays.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

The new Road Safety Strategy has landed. The reaction has been loud, emotional, and often misdirected.In this episode, Terry Cook doesn’t break down policy line by line or defend government decisions. Instead, he slows the conversation down and explores what this moment really represents for driving instructors.This strategy isn’t just a set of proposals. It’s a cultural signal, a shift in how learning to drive, risk, responsibility, and readiness are being discussed publicly and politically for the first time in over a decade.Terry examines why the UK hasn’t gone backwards on road safety, but has stood still while others improved. He challenges the idea that teaching to pass a test is enough, explores why defensiveness from instructors is understandable but limiting, and explains why this moment gives instructors permission to step into a clearer, more confident role.Listeners don’t have to agree with everything in the strategy. But they do need to decide how they respond to it.This episode is about opportunity, leadership, and choosing where to stand as the conversation around road safety moves forward.🔥 Get More Than Just Test Passes - Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else, from expert sessions to confidence coaching, business building, and beyond, this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereGet the Workbook for selected EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insight, links to key industry documents, and a prize giveaway on Mondays.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

Terry Cook is joined by Chris Bensted, Tom Stenson, and Stewart Lochrie to look back on 2025.Together they unpack the wins, the failures, and the frustrating feeling that change in the industry is happening… just not always where or how people want it.Topics include failure to change, CPD beyond “ticking boxes”, Part 3 heartbreaks, collaboration across the industry, the rise (and misuse) of AI, neurodiversity, road safety, events, and why many instructors still stop developing the moment they qualify.There’s reflection on what’s shifted in 2025, what’s improved, and why 2026 might finally be the year when things start to click.Check out:The DITCBright CoachingDrive-Up🔥 Get More Than Just Test Passes - Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else, from expert sessions to confidence coaching, business building, and beyond, this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereGet the Workbook for selected EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insight, links to key industry documents, and a prize giveaway on Mondays.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

In the fourth and final instalment of In Conversation with Lee Jowett, Terry and Lee focus squarely on the DVSA, and a proposal that has sparked debate, frustration, and deep concern across parts of the industry.At the heart of this session is a simple but uncomfortable question:How can we assess driving instructors against standards that the assessment itself makes impossible to demonstrate?Lee explains in detail why KIT’s proposal calls for a return to full one-hour Standards Checks and Part 3s, not for convenience, but because the current format fundamentally undermines the very National Standards it claims to be based on.This conversation explores:How shortened assessments inevitably prioritise “car moving” over reflection, awareness, and coachingThe mismatch between DVSA guidance and DVSA assessmentWhy testing always shapes training, whether we like it or notHow instructors are being trained away from the behaviours that actually reduce serious collisionsLee is clear: this is not about him, KIT, or ownership of an idea. It’s about aligning assessment with evidence, guidance, and decades of research into what actually creates safer drivers.There’s also a direct call to action, not blind agreement, but engagement:Read and understand the proposalShare it if you believe in itRaise questions with organisations, associations, and MPsOr, at the very least, push something that moves the industry forwardCheck out KIT here.🔥 Get More Than Just Test Passes - Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else, from expert sessions to confidence coaching, business building, and beyond, this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereGet the Workbook for selected EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insight, links to key industry documents, and a prize giveaway on Mondays.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

In the third instalment of In Conversation with Lee Jowett, Terry and Lee take a hard, honest look at where the driving instructor industry actually is right now.Lee opens by describing an industry at a crossroads: full of potential, but vulnerable if meaningful change doesn’t happen. While there are positives, particularly the mindset of newer instructors, there are also serious concerns about qualification processes, inconsistent training standards, and the absence of effective oversight.Together, Terry and Lee explore:Why the industry feels fragmented and inconsistent from top to bottomHow inadequate or outdated training models continue to slip through the cracksHow “trainer culture” and public posturing can undermine trust and developmentThere’s also balance. Both acknowledge:The growing hunger for CPD among newly qualified instructorsThe positive impact of industry events, conferences, and communitiesThe value of trainers who continue learning rather than resting on their reputationLooking ahead, Lee reflects on what he’s proud of from 2025, particularly supporting other instructors to develop into thoughtful, credible trainers, echoing the role mentoring once played in his own career. He also shares cautious hopes (and real apprehensions) about what 2026 may bring if structural change continues to stall.Check out KIT here.🔥 Get More Than Just Test Passes - Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else, from expert sessions to confidence coaching, business building, and beyond, this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereGet the Workbook for selected EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insight, links to key industry documents, and a prize giveaway on Mondays.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

In this second In Conversation session, Terry and Lee Jowett step back from techniques, tests, and trends to ask a much bigger question:What actually matters in our industry?The discussion centres on outcomes, not instructor comfort, not box-ticking, and not social-media perfection, but what genuinely comes out the other end of driver training and onto the roads.Lee challenges some deeply ingrained habits within instructor training, particularly the industry’s historic focus on skills and knowledge alone. He argues that while these matter, they don’t explain why serious collisions happen, and therefore won’t be enough to prevent them.Check out KIT here.🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

In this in-person conversation, Terry sits down with Lee Jowett to explore what really shapes a driving instructor, beyond passing tests, ticking boxes, and collecting certificates.Lee discusses his journey into the industry, why he never set out to be a trainer, and how discovering coaching fundamentally changed both his teaching approach and his personal identity. From early mentorship under Claire Wilmot, through formal coaching education and psychology-led training, to co-founding KIT (Knowledgeablee Instructor Training), this episode is a deep dive into development, reflection, and doing the work properly.Expect to hear:Why experience only matters if you actually learn from itHow qualifications can be powerful, or completely pointless, depending on what you do with themThe responsibility instructors carry within the wider Safe SystemThere’s also honest discussion about the future of instructor training, the limits of current qualification routes, and why real change can’t come from test-focused teaching alone.This episode is reflective, challenging, and unapologetically grown-up.Check out KIT here.🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

In this episode, Terry is joined by someone he’s been trying to pin down for years: Rachael Butler of Intelligent Instructor. And it was worth the wait.This is a conversation that goes well beyond the usual ADI chat. Rachel opens up about her journey, the realities of working within Intelligent Instructor, the thinking behind the events and awards, and the huge amount of unseen graft that powers the brand.She also talks candidly about menopause, brain fog, confidence, and the juggling act of life, topics that don’t often get discussed openly in this industry.Together, Terry and Rachel dive into:Why road safety genuinely excites them both, and why it should matter more to the whole industry.The current state of the ADI world, including the recent DVSA changes and what they might mean going forward.How instructors are perceived by the public, and what it takes to shift that perception.Why parents and instructors need to work together more effectively, and what Rachel is looking for in a driving instructor for her own son.The psychology behind driving behaviour, coaching, and CPD.The truth about awards, social media, influence, and the future of Intelligent Instructor.It’s thoughtful, honest, funny in all the right places, and gives a rare behind-the-scenes look at one of the most influential people in the industry, even if she still insists she’s “not an instructor.”If you want a conversation that blends industry insight, real life, humour, and the kind of honesty we need more of, this one’s worth your time.🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor PodcastGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

Terry is joined by Kieran Williams, Project Manager for the Driver Mobility ADI Project, to explore one of the most significant pieces of research released this year for driving instructors, the newly published report examining the challenges, barriers, and opportunities within disability driving training.Over 605 ADIs took part in the survey behind this report, offering detailed insights into how instructors view specialist tuition, access to disability driving support, and the changing needs of learners. Terry and Kieran discuss the quality of the responses and what Driving Mobility plans to do with the findings over the next six months.Kieran shares some of the standout themes, including the growing consensus that working with neurodiverse learners is no longer a specialist corner of the industry, it’s already part of everyday ADI life. As he explains:“Many instructors feel that instruction with neurodiverse clients is now part of their everyday job.”They also dive into the tricky topic of language, what disability driving instructors should actually be called, why terms like “disability” and “specialist” can create confusion, and how the sector might move toward clearer, more supportive terminology.Whether an ADI, PDI, specialist instructor, or someone exploring inclusive driver training, listeners will get a practical overview of what the report uncovered, what’s coming next, and how they can contribute to the ongoing feedback and development process.A valuable conversation for anyone wanting to stay ahead of where the industry is heading, and what part they can play in it.Here are the details of the online feedback sessions.Your chance as to hear about the report, ask questions about the report, provide feedback about the findings, let us know if anything has been missed and come up with ideas on how the recommendations could be implemented.  DatesMonday 24th November 6.30pm – 7.45pmThursday 27th November 6.30pm – 7.45pmFriday 28th November 3pm – 4.45pmTuesday 2nd December 6.30pm – 7.45pmSaturday 6th December 6.30pm – 7.45pmTo book please contact [email protected] the report here🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

Terry sits down with psychotherapist and podcast host Richard Nicholls for a conversation that goes far deeper than International Men’s Day soundbites.What starts as a lighthearted catch-up quickly opens into something honest, warm, and surprisingly relatable.Richard breaks down what a psychotherapist actually does, before the two dive into the messy, complicated reality of being a man today: expectations, identity, emotional depth, stereotypes, and why so many blokes still feel the pressure to “stand on the roadside” and protect everyone around them.Along the way, Terry shares openly about the last few years of his life; highs, lows, losses, and personal growth, while Richard explores how men process difficulty, why emotional expression still feels taboo, and how lived experience shapes behaviour more than we realise.They also dig into loneliness, cultural messages about masculinity, and the challenges male driving instructors face around mental health, wellbeing, and identity.It’s thoughtful, funny in places, and packed with those moments where you find yourself nodding along because it just makes sense.If you want a conversation that feels human, grounded, and genuinely useful, especially if you're a man navigating the world or someone supporting men, this is well worth your time.Listen to the Richard Nicholls Podcast🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

For the 250th episode of The Instructor Podcast, Terry Cook is joined by Kate Monk, creator of My Learner Driver, a resource designed to improve private practice between learners and parents. Together, they explore how instructors can use their influence to make a real difference beyond test day.Kate shares the personal stories and local tragedies that inspired her to act, explaining how My Learner Driver helps families build safer driving habits and stronger communication. The conversation goes deeper into the challenges of bridging the gap between driving instructors and the wider road-safety world, why the word crash matters more than accident, and how every instructor can play a part in saving lives.Episode 250 marks more than just a milestone; it’s a reminder of the influence instructors have, and the small changes that can lead to safer roads for everyone.🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor PodcastGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTubeTakeaways: The Instructor Podcast has been a go-to resource for driving instructors, providing insights for 250 episodes now. In this milestone episode, Terry Cook reflects on the impact of the podcast and the community it has built. Kate Monk discusses her innovative platform, My Learner Driver, aiming to enhance the skills of learner drivers and their parents. The podcast emphasizes the importance of proactive parental involvement in learner driver education and road safety. Terry and Kate stress that driving tests are not the end goal; the real challenge is ensuring new drivers are safe and competent afterward. Listeners are encouraged to embrace change in driving instruction and to collaborate with road safety initiatives for a better future.

In this latest Six 4 Sixty, Terry Cook brings together a fresh team of ADI Avengers: Bob Morton, Kim Gibson, Emma Fonnaland, Tommy Sandhu, Stewart Lochrie, and Tom Stenson, for another rapid-fire round of six questions, each answered in 60 seconds.This episode dives into some of the biggest issues facing driving instructors today, from raising lesson prices with confidence to adapting communication styles, promoting your business as demand slows, and tracking the right metrics for success.There’s plenty of straight-talking insight on self-reflection, CPD, and the habits that keep instructors sharp, plus an honest look at whether they’d all still choose to be ADIs knowing what the industry’s like now. The conversation ends with powerful reflections on rapport, professionalism, and the importance of not being “a dick on Facebook.” Packed with humour, honesty, and wisdom, this is one of the most engaging Six 4 Sixty sessions yet.Contact the ADI Avengers here:Stewart LochrieKim GibsonBob MortonTom StensonTommy SandhuEmma Fonnaland🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor PodcastGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

Terry Cook is joined by Terry Lefteri to explore the difference between teaching for the driving test and preparing learners for real-life driving.Drawing on years of experience and a background in coaching, Lefteri shares how his journey from instruction to coaching reshaped the way he works with learners. The discussion covers why focusing too much on the test can create pressure, how instructors can positively influence learners long after the test, and practical ways to bring coaching into everyday lessons.Together, the two Terrys reflect on honesty, professional development, and how the language we use shapes outcomes. This episode challenges instructors to think beyond pass rates and towards creating safe, confident drivers for life.🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor PodcastGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

In this fourth and final In Conversation With episode, Terry is joined once again by Diana Todd to explore the pitfalls and positives of social media in the world of driving instructors.Together they debate whether social platforms are more toxic than helpful, and how responsibility lies not only with those posting but also those consuming content. Diana reflects on how supportive communities can nurture instructors while toxic groups can chip away at confidence. The pair discuss addictive scrolling, handling criticism, and how to find the right balance between using social media as a tool for learning and avoiding the traps of negativity.They also touch on the growing number of online memberships, how instructors can navigate the overwhelm, and why it’s important to find your “steak” - the trusted source you keep coming back to. A candid, practical conversation to close out the series.Check out Support and Inspire🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor PodcastGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

Terry is joined once again by Diana Todd to tackle an important topic: women in the driving instructor industry.Diana shares her perspective on why women remain an undervalued resource in what is still a male-dominated profession, and how qualities like compassion, empathy, and balance can bring huge value to both learners and instructors.Together, Terry and Diana explore why fewer women put themselves forward for opportunities, the impact of extra responsibilities like childcare, and the role associations, schools, and trainers can play in creating platforms for women to thrive. The discussion also covers stereotypes, confidence, and the importance of sharing successes, big and small. Honest, thought-provoking, and inspiring, this episode encourages all instructors to reflect on how the industry can be more inclusive and supportive.Check out Support and Inspire🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor PodcastGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

Terry continues his chat with Diana Todd, this time focusing on driving schools and the realities of running one.Diana explains why she initially resisted the idea of managing a school, and how partnering with Phil eventually led to launching Support Driving School. She opens up about the challenges of balancing fair franchise fees with meaningful training, the importance of genuine care in building a team, and how to create a culture where instructors feel supported rather than pressured.The discussion also explores the wider perception of franchises, the lessons learned from setting up a multi-car school, and even touches on Terry’s decision to step away from Support.It’s an honest, practical conversation packed with insights for anyone considering expansion or curious about the business side of being a driving instructor.Check out Support and Inspire🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor PodcastGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

Terry sits down with Diana Todd to explore her journey into the driving instructor world.Diana shares how the search for a better work-life balance led her from a high-pressure career into ADI training, just before the pandemic reshaped everything. She speaks openly about the challenges of qualifying, the reality of juggling family and work, and the lessons she learned along the way.The conversation also dives into blended training, why trust matters in the industry, and the importance of staying open to feedback. Diana reflects on her transition into training others, her admiration for the late Lou Walsh, and how mentoring has shaped her approach.Honest, insightful, and at times raw, this episode offers valuable takeaways for anyone on their own instructor journey.Check out Support and Inspire🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor PodcastGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

In this episode of The Instructor Podcast, Terry is joined by Bob Morton and Chris Bensted for a full conversation about the Standards Check and Part 3.Together, they break down what the DVSA is really looking for, how the SC has developed from the old PST system, and why instructors often overcomplicate things.The discussion covers risk management, goal setting, common myths (like failing if you use the dual controls), and why preparation should come from everyday lessons rather than special “test prep.” They also share advice on handling nerves, reflecting after setbacks, and why consistent CPD is vital.Whether you’re a PDI or an experienced ADI, this episode offers clear, practical insight into what makes a strong Standards Check, and how to build better lessons day-to-day. 🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor emailMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor Podcast📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

In this short lesson, we're diving back to my 2022 conversation with the brilliant Nik Oakes to demystify two often misunderstood marketing terms: copywriting and SEO.Nik breaks down what they really mean, why they matter for driving instructors, and how to use them effectively without getting lost in jargon. From understanding the difference between chatter and intention, to how using the right terms (like "ADI") can massively boost your visibility online, this bite-sized lesson is packed with practical gold.Whether you're blogging, building your website, or just want more eyes on your business, this one's a must-listen.Listen to the full episode here🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor PodcastGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

July was packed with ideas, insights, and “aha” moments — and in this episode I’m sharing my 5 biggest takeaways so you can skip the noise and head straight to the good stuff.To give you an extra taste, I’ve included a few short clips from our Premium‑exclusive shows so you can hear exactly the kind of deeper conversations and training our members get access to every week.We’ll cover:How to cut through the noise and teach in a way that’s authentically youWhy attracting the right pupils matters more than attracting more pupilsOne simple question that can transform the way you run any lessonWays to add value for your learners beyond the driving seatThe power of “less noise, more action” (and why it’s okay to take breaks)Whether you’re focused on improving your teaching, growing your business, or simply finding a better balance, there’s something here you can act on straight away.🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor PodcastGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

Today, we're diving into a fun episode dissection with business guru, Dino Tartaglia! We're all about asking better questions and figuring out how to charge what we're truly worth. You know, it’s not just about knowing the clutch from the brake pedal; it’s about understanding what our students really want: confidence, freedom, and maybe a little less stalling at traffic lights! So, whether you're a driving instructor or just someone looking to level up in business, we’re here to help you break it down into bite-sized pieces that actually make sense. Plus, we’ll chat about why thinking time is your new best friend for making those big decisions. Grab your headphones, kick back, and let’s get ready to rev up those engines of thought!🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor PodcastGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTubeTakeaways: This episode dives into the power of asking better questions to unlock deeper insights and enhance your teaching methods as a driving instructor. We explore the importance of 'thinking time'—setting aside moments to reflect is crucial for personal and business growth in the driving school industry. Pricing is more than just numbers; it’s about the value you provide to your students and how you reassure them of their journey toward becoming confident drivers. You don't need to cater to everyone! Focus on building a business around the students you enjoy teaching and those who align with your values. The conversation highlights that many people don't realize the true benefits of what they're seeking, like mastering driving techniques, which is often a stepping stone to greater personal development. Lastly, remember, investing in your own growth and learning is key—your improvement translates to better support for your students and a thriving driving school.

In this special episode for Men’s Mental Health Awareness Month, Terry Cook is joined by returning guest Jono Poon for an honest and wide-ranging conversation about the struggles many men face.They discuss why so many men find it hard to open up, the impact of cultural expectations, and how loneliness and comparison affect mental wellbeing. Jono shares personal stories and insights from his work with the Man Cave, offering practical tools for managing mental health and building real connections.Whether you’re struggling or supporting someone who is, this episode is a powerful reminder: you’re not alone.🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor PodcastGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

In this powerful Short Lesson, we revisit a conversation from April 2022 with the inspiring Jono Poon.This bite-sized episode dives into the all-too-common fear of other people’s opinions, and how that fear can hold us back from living the life we actually want. Jono shares blunt but uplifting truths about why you don’t need anyone’s validation to chase your goals, try new things, or simply do what makes you happy.Whether you’re a driving instructor questioning your career path or someone afraid to step outside the box, this episode will challenge your mindset in the best way. Because, as Jono puts it, other people’s opinions don’t pay your bills. Hit play, get inspired, and then go do your thing.Full episode link🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor PodcastGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

In this Green Room episode, Terry Cook is joined by Chris Benstead and Stewart Lochrie for a lively and thought-provoking discussion about the latest developments in the driver training world.They reflect on upcoming events like the Intelligent Instructor Expo and the Meginar, before diving into the DVSA’s recent consultation on test booking changes - a topic that’s sparked plenty of debate. Chris and Stewart share differing views but demonstrate how disagreement can be handled with respect and honesty.The conversation also explores the pressures of social media, the challenges of being visible in the industry, and the importance of supporting one another. Whether you’re fully engaged in the industry or just watching from the sidelines, this episode offers plenty to reflect on — and a reminder that how we talk is just as important as what we say.🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor PodcastGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

In this episode of The Instructor Podcast, host Terry Cook kicks off the brand new monthly format with a powerful and timely discussion. He’s joined by Debbie Beadle, CEO of Fear Free, to explore the urgent need for safeguarding in the driver training industry.Debbie shares the story behind the “Emergency Stop” campaign, which calls for driving instructors to be legally recognised as being in a position of trust under the Sexual Offences Act. They discuss why this matters, what safeguarding really involves, and how instructors can protect both their learners and themselves.Later in the episode, Terry speaks with James Luckhurst from Project EDWARD about the Blue Light Aware campaign. They cover how instructors can prepare learners to deal with emergency vehicles safely and why those conversations could be life-saving.This is the first episode in a new monthly format designed to go deeper into important topics affecting driving instructors. It’s essential listening for anyone who wants to raise standards, build trust, and create safer roads.Links from the episode NSPCCFear FreeProject EDWARDBlue Light Aware🔥 Get More Than Just Test Passes – Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereMore from The Instructor PodcastHosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.🔗 Browse all episodes and extras: The Home of The Instructor PodcastGet the Workbook for Every EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insights, new content, and useful updates direct from Terry.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

The Instructor Podcast is getting an overhaul, and Terry explains why and how in this episode. For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC

For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Takeaways: The podcast celebrates its 50th episode, reflecting on four years of insightful discussions and industry changes. The introduction of new driving test trials by the DVSA aims to reduce stress during tests, but raises concerns about standards. The panel discusses how social media influences perceptions and the importance of constructive conversations in the driving instructor community. Emphasis on collaboration in the industry is growing, with many instructors supporting each other's professional development and training programs.

Get ready to dive into a whirlwind of wisdom with Terry Cook and our fabulous lineup of ADI Avengers! Today, we’re shaking things up with six incredible driving instructors:Chris BenstedStewart LochrieEmma CottingtonLaura MorrisEmma FonnalandKev FieldThey're here to tackle some burning questions in our signature “Six 4 Sixty” style. We’re kicking things off by finding out why each of these awesome folks does what they do. Spoiler alert: it’s all about passion, connection, and making a difference on the roads! Join The Instructor PremiumFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Takeaways: Terry Cook introduces six dynamic driving instructors, dubbed the ADI Avengers, for lively discussions. Each guest shares their unique motivations, emphasizing the importance of passion in driving instruction. The speakers highlight the significance of continual improvement and learning in becoming a successful instructor. They discuss practical tips for maintaining positivity during challenging situations, like cancellations or car troubles. Emphasizing the importance of connecting with learners, the guests share their strategies for effective teaching. The episode culminates in reflections on the legacies they wish to leave behind, focusing on impact and community.

Today’s guest is Ray Seagrave, and we’re diving deep into his brand new book, "The Driving Instructor's Ultimate Guide to Client Centred Lessons." This episode is all about how to elevate your game as a driving instructor by focusing on client-centred learning and the importance of understanding your pupils as individuals. Ray shares how he’s crafted this book as a companion for both newly qualified and experienced instructors, ensuring they have the tools they need for continuous personal development. Plus, we’ve got a fun giveaway at the end, where you could snag a free copy of Ray's book! So buckle up, because we’re about to hit the road to better teaching strategies and insights that could change the way you instruct!For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ Buy Ray's book hereFor additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Takeaways: Ray Seagrave's new book is a comprehensive guide designed to support driving instructors in their professional development. Client-centered learning is essential for engaging pupils and fostering a deeper understanding of driving safety. The book emphasizes the importance of reflection, encouraging instructors to help students think critically about their driving experiences. Understanding a pupil's individual background and emotional state can greatly enhance their learning experience in the car. Each chapter in the book includes reflective questions to promote ongoing self-assessment and growth for driving instructors. The conversation highlights the shift in the industry towards more holistic teaching methods, moving beyond the basic standards check.

Today’s chat is all about taking a good, hard look at what’s going wrong in our driving instructor world—and guess what? We're not pointing fingers at everyone else! We’re diving into three big issues: road deaths, the driving test backlog, and the importance of continuing professional development (CPD). Instead of playing the blame game, we’re putting the spotlight on what *we* can do to make our industry better. From sharing insights on reducing road deaths to practical steps for improving test pass rates and encouraging CPD participation, we’re all about proactive solutions! So buckle up and join us for a fun and insightful ride as we celebrate our fourth anniversary with some serious reflections and a few laughs along the way!For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. Bob's mentorshipClient Centred LearningThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Celebrating a fantastic four years, the latest episode of the Instructor Podcast dives deep into the challenges facing driving instructors today. This special anniversary episode features a reunion with Bob Martin, the very first guest of the show, and together they explore three major issues currently plaguing the driving instruction industry: road deaths, the driving test backlog, and the need for continuous professional development (CPD) among instructors. Instead of pointing fingers, Terry and Bob focus on actionable solutions that instructors can implement to make a real difference. They discuss the importance of taking responsibility and how each instructor can contribute to reducing road fatalities and improving the overall quality of driver education. With engaging anecdotes and some light-hearted banter, they emphasize the idea that while the industry faces significant challenges, positive change starts with each individual instructor taking proactive steps in their teaching methods and professional growth.In this lively chat, Terry and Bob not only reflect on the past four years of the podcast but also challenge listeners to think critically about their roles as driving instructors. They delve into the practical aspects of reducing road deaths through better training techniques, which includes fostering critical thinking in learners rather than rote memorization of rules. This episode serves as both a celebration of the podcast's journey and a call to action for instructors to commit to their own professional development and the safety of their students. Tune in for an episode filled with insights, humor, and a shared vision for a safer driving future!Takeaways: This anniversary episode reflects on the growth and impact of the Instructor Podcast over the last four years in shaping better driving instructors. Terry and Bob discuss three major issues facing the driving industry today and emphasize the importance of taking personal responsibility to address these issues. The conversation highlights the significance of coaching in driving education as a way to develop better decision-making skills in learners, not just rote memorization. Listeners are encouraged to engage with continuing professional development (CPD) opportunities to enhance their teaching methods and improve road safety. Terry shares personal anecdotes about practical lessons that can enhance learner confidence and skills, illustrating the importance of real-world experience in driving education. The podcast stresses that while the industry faces many challenges, instructors can influence positive change by leading by example and fostering a culture of safety and responsibility.

There's some meaty news to get stuck into this month, including:The ConventionShould an ADI be a position of trust?Driving and theory test changesWe also take a look at the concept of 'binning' students.Check out the DVSA blog and the BBC articleYou can find my safeguarding episodes here:SafeguardingProfessionalismAnd find the DITC hereFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Terry Cook and Chris Benstead dive into the latest happenings in the driving instructor world with a delightful mix of banter and insight. Kicking off with the exciting news that this is the 49th episode of their podcast, the duo makes sure to keep the energy high as they tease the upcoming 50th episode, promising more laughs and surprises. They share updates about the sale of Total Drive, a big player in the industry, and discuss the implications of such changes. As they navigate through the world of driving instruction, they touch on the importance of community and supporting fellow instructors, which is often overlooked amid the hustle and bustle of their daily routines. With a sprinkle of humor, they joke about the common struggles instructors face, like dealing with students who sometimes don't show up for lessons. The conversation flows effortlessly, reflecting on past experiences and the challenges that come with being a driving instructor. The heart of this episode lies in the camaraderie and shared experiences that help build a supportive network of professionals in the driving instruction industry.Takeaways: This episode is a celebration of our 49th podcast milestone, gearing up for an epic 50th episode next time! We're diving into the latest buzz in the driving instructor world, and you won't want to miss all the juicy updates! Terry and Chris chat about the importance of treating students with respect and professionalism, especially in challenging situations. We explore the sensitive topic of driving instructors being included in the 'position of trust' list and why it's essential for safeguarding.

Today, we’re diving into the nitty-gritty of the new theory test updates that now include ADAS questions—yep, that’s Advanced Driver Assistance Systems. We’ll chat about how these changes could throw a curveball at driving instructors and learners alike, especially with the tech lingo that could leave some scratching their heads. Chris Bensted joins me to break down what instructors can do to incorporate this latest theory into their lessons without losing their marbles. Plus, we’ll share some tips on navigating through the maze of questions and how to keep our students ahead of the game. So, buckle up and let’s hit the road to better driving instruction together!For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Takeaways: The latest theory test now has ADAS questions that driving instructors need to incorporate into their lessons. Driving instructors should grab the updated 'Driving Essential Skills' book to stay informed on ADAS content. Understanding the technical jargon in the ADAS questions is crucial for passing the theory test effectively. Instructors must engage with their students about the different technologies in cars, making learning fun and relatable.

Today, we’re diving deep into the “F Word” – and no, I’m not talking about your favorite swear word! We’re getting real about failure and how it’s not just a pitfall but a launchpad for growth. I’m joined by the wonderfully insightful Deucalion McGregor-Sims, who’s all about flipping the script on failure. We’ll tackle some juicy questions like, what does failure even mean? Spoiler alert: it’s all about learning from those epic faceplants! Plus, we’ll share our own tales of flops that turned into fantastic lessons. So grab your metaphorical helmets, folks, because we’re about to embrace the glorious messiness of life and learn how to bounce back better than ever!Check out GoGreen hereFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Takeaways: Failure is not about getting it wrong but refusing to learn from it, so be a learnin' machine! Embrace your failures, they’re just stepping stones to success; every setback is a setup for a comeback! The podcast emphasizes that everyone's definition of failure is unique, so let's celebrate our differences, folks! We all sulk sometimes, but it’s key to bounce back and find the lessons hiding in our failures! Discussing failure openly helps us realize we all face it, fostering a supportive community where we can grow together. The F word is our friend; we should lean into it and use it to refine ourselves, not define us!

Dr Liz Box and the award-winning Chris Bensted join me to tackle all the latest news from within our driving instructor world and look at the key topic of why young people crash.Check out links from the episode:Theory Test ExplainedThe DITCRAC FoundationCoPilotADINJCNASP notesFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Takeaways: The podcast highlights the importance of ongoing driver education even after passing the driving test, emphasizing that real learning happens on the road, not just in the classroom. A fun discussion on the differences between instructors and how they engage with their students reveals that building rapport can greatly enhance learning outcomes. The hosts stress that young drivers are at a higher risk of accidents due to lack of experience and impulsive decisions, making post-test support crucial. The episode discusses the concept of graduated driver licensing (GDL) and how it can help ensure safer driving habits in young drivers during their first year. Listeners are encouraged to embrace the educational potential of driving instructors, suggesting that better training could lead to lower accident rates among new drivers. The importance of understanding social pressures on young drivers is explored, highlighting how peer influence can lead to risky driving behavior and the need for instructors to address this.

Pennie Alexander and Jacky High-Caston, join me on this special bonus episode of The Instructor Podcast as we discuss Driving Mobility and why they need ADIs.Take the survey here.For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Strap in, folks! This bonus episode of the Instructor Podcast, hosted by the ever-jovial Terry Cook, is a wild ride through the world of driving instruction with a twist! We’re diving deep into the Driver Mobility survey, led by the dynamic duo of Penny Alexander and Jackie Hykasten. Imagine this: a bunch of driving instructors getting together to chat about how they can better cater to students with disabilities. Yep, that's right! They’re not just talking shop; they're on a mission to gather insights and make driving instruction more inclusive for everyone. Penny spills the beans on how the survey aims to collect crucial data about the challenges faced by Approved Driving Instructors (ADIs) who work with individuals with disabilities. And trust me, the anecdotes are as heartwarming as they are enlightening! From adaptations in vehicles to the importance of understanding neurodiversity, it’s a treasure trove of information for anyone in the driving instruction game. So, grab your favorite beverage, kick back, and let’s explore how we can all make the roads a little more accessible!Takeaways: The podcast highlights the importance of the Driver Mobility survey for instructors to understand the needs of driving learners with disabilities, which helps pool knowledge and resources together. Terry Cook emphasizes that anyone interested in the world of driving instruction should participate in the surveys, making their voices heard to improve the industry. The conversation reveals that there is a significant lack of specialized driving instructors for those with disabilities, indicating a huge opportunity for growth and training in this area. The podcast discusses adaptations in vehicles, showcasing how they can empower individuals with disabilities to drive effectively, and how instructors can learn to use these adaptations. There are ongoing efforts to gather data on instructors' experiences and barriers faced in teaching students with disabilities, aiming for a more inclusive driving instruction environment. Finally, the episode underlines the collaborative approach needed in the driving industry, where feedback from instructors can shape future training and resources for better inclusion.

We're diving into a super exciting chat about a brand new national driving school that’s all about giving instructors the support they truly deserve. Check out the Supprt Facebook pagePhil Cowley and Diana Todd swing by to spill the tea on their fresh venture, aptly named Support Driving School, and let me tell you, it’s not just a catchy name! These two are on a mission to create an army of driving instructors who are ready to revolutionize road safety. Imagine a whole crew of instructors, trained, supported, and motivated to make a real difference on the roads – sounds pretty epic, right? We’re here to chat about their vision, the community vibes they’re building, and how they plan to rock the driving instructor world together – so buckle up, because this ride is going to be a blast!For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Picture this: a dynamic trio takes centre stage on the Instructor Podcast, where Terry Cook, Phil Cowley, and Diana Todd are on a mission to shake up the driving school scene! They’ve launched a brand new national driving school, aptly named Support Driving School, aimed at giving a high five to instructors everywhere. This isn't just about passing tests; it’s about creating a community of driving instructors who are passionate about road safety, growth, and support. Terry, the jolly northern host, dives straight into a fun and insightful discussion about what inspired Phil to take the leap. Spoiler alert: it’s all about making a difference! Phil recounts how, instead of whining about the lack of support for driving instructors, he decided to roll up his sleeves and build something better. He’s all about creating an army of instructors who will not only deliver top-notch lessons but will also contribute to safer roads. Diana’s in the mix too, sharing her thoughts on how this venture is going to change the industry and empower instructors. The trio discusses their vision, the importance of mentorship, and how they plan to foster a supportive network for instructors. This episode is a delightful blend of humour, inspiration, and a whole lot of passion for driving instruction!Takeaways: Starting a national driving school is all about supporting instructors and enhancing road safety, which is our jam! We’re creating an army of driving instructors who care about their learners and strive for improvement every day! Community is key! We’re building micro-communities for instructors to connect, share, and grow together in this crazy driving world. Our mentors will provide personalized support, ensuring every instructor feels valued and empowered in their teaching journey.

Today, we’re diving into the wild world of driving school marketing! Our guests, Phil Cowley and Will Stewart, are here to shake things up and share some fresh ideas that’ll get those student inquiries rolling in like a well-oiled engine. Phil kicks things off by reminiscing about the days of “buy one, get one free” lessons and how the game has changed post-COVID. Spoiler alert: it’s all about standing out in a crowded market now! We chat about the power of social media, the magic of community engagement, and even sprinkle in some fun tips like leveraging your students as your biggest cheerleaders. So buckle up, because we’re about to shift gears and rev up your marketing game!Get a FREE week's trial with The Instructor Premium!Check out InspireCheck out Will's SubstackFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Diving into the vibrant world of driving instruction, we explore the clever marketing tactics that can help your driving school stand out in a crowded market. Phil Cowley spills the beans on what’s working post-COVID, revealing how the landscape has changed from the old buy-one-get-one-free deals to a more genuine approach to attracting students. We discuss the magic of social media and how regularly posting engaging content—like driving tips or funny anecdotes—can keep your school top of mind for potential learners. Get ready to discover how to harness the power of local partnerships and community engagement to boost your driving school’s visibility without breaking the bank. Whether it's sponsoring a local sports team or posting creative content, this episode is packed with gems to help you drive your business forward!Takeaways: The podcast dives into the marketing strategies for driving schools, emphasizing the importance of social media presence to attract potential students. It's like casting a fishing net, but make sure it's the sparkliest one out there! Instructors are encouraged to engage with their local communities through sponsorships or partnerships, which can create brand awareness and boost credibility. Think of it as being the cool kid on the block who everyone wants to hang out with! A focus on the unintentional help instructors might offer students during lessons is discussed, reminding us to empower learners instead of doing the thinking for them. After all, we want them driving, not just coasting along! The episode highlights the idea that marketing doesn't have to be traditional; creativity can shine through unique content that showcases personality, making the driving school memorable. So, let your quirky side out and show the world what makes you, you! Listeners are encouraged to reflect on their teaching methods and consider how to challenge students effectively, ensuring they are developing their own driving plans rather than relying on instructors to lead the way. It's like teaching them to ride a bike without training wheels, but with a bit more horsepower! The conversation also touches on the overlap between sports coaching and driving instruction, suggesting that techniques from athletics can enhance driving lessons, making them more engaging and effective. Because who wouldn’t want to score a goal in both driving and sports?

Join Terry Cook and Chris Benstead as they dive into the current landscape of driving instruction and the exciting developments on the horizon for 2025. They explore the impact of the driving test booking system changes proposed by the DVSA and discuss how these potential restrictions might affect instructors. The conversation takes a humorous turn as they reflect on the rise of national driving schools and how instructors are stepping up to offer alternatives in a saturated market. With a focus on community and ongoing professional development, they emphasize the importance of collaboration among instructors and the need for innovative approaches to teaching. Expect a lively discussion filled with insights, laughter, and a shared commitment to improving the driving instruction profession.For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Terry Cook and Chris Benstead dive into the latest happenings in the world of driving instruction in this engaging podcast episode. Kicking off with a light-hearted introduction, they set the tone for a spirited discussion about the recent announcements from national driving schools and the implications of changes to the driving test booking system. The conversation shifts towards the anticipated changes for 2025, highlighting the lack of recent developments from the DVSA and offering insights into what driving instructors can expect. They dissect the challenges and opportunities that lie ahead, emphasizing the importance of community support and proactive engagement among instructors. The duo also touches on the concept of CPD (Continuing Professional Development) and its relevance in enhancing instructor skills and confidence. With a playful banter, they tackle serious topics such as the need for innovation within the driving instruction sector while sprinkling in their signature humor, making for an informative yet entertaining listen.Takeaways: Driving instructors are encouraged to engage in CPD to enhance their skills and confidence. The podcast discusses the upcoming changes in the driving test booking system for ADIs. Terry and Chris reflect on the importance of community support among driving instructors. Chris emphasizes the need for innovative approaches in driving instructor training and theory. The conversation highlights the significance of Road Safety Week and its impact on the community. The hosts discuss the rise of national driving schools and their potential impact on the industry.

Terry Cook welcomes listeners back to the Instructor Podcast with an exciting lineup featuring two distinct guests, Kevin Sellwood and Sarah Hall, who each bring their own unique perspectives and experiences from the driving instruction world. The episode kicks off with Terry discussing the purpose of the podcast: to enhance the skills of driving instructors and improve the operations of driving schools. Kevin, a former driving instructor and podcast host, shares his journey of getting back into the groove after experiencing personal setbacks that dampened his enthusiasm for podcasting. He opens up about the life events that affected him, including family losses and the challenges of engaging with guests for his own podcast. Kevin's renewed passion is evident as he discusses his eagerness to explore the quality of driver training and the misinformation prevalent in the industry. The conversation highlights the importance of consistent communication and the need for instructors to stay informed and engaged with their craft.Sarah Hall, the second guest, adds a vibrant energy to the discussion as she shares her transition from teaching learner drivers to working with car manufacturers and engaging in advanced driving and fleet training. She embodies the spirit of versatility, taking on roles that allow her to explore precision driving and even partake in motorsport events. Sarah emphasizes the significance of planning and awareness in driving, drawing parallels between her racing experiences and the skills necessary for safe driving on public roads. Her insights into the 'body language of cars' shed light on the subtleties that experienced drivers often perceive, underscoring the need for awareness that goes beyond basic driving techniques. The episode wraps up with an encouraging message about the evolving nature of driving instruction and the opportunities that lie ahead for both guests and listeners alike.For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Takeaways: Maintaining enthusiasm and structure in podcasting is important to avoid burnout. Kevin Sellwood shares his journey of rediscovering passion in podcasting after personal challenges. Sarah Hall discusses her transition from teaching learners to advanced driving and fleet training. The concept of 'body language of the car' emphasizes awareness of other drivers' intentions. Both guests highlight the need for accurate information in driver training and education. Exploring the opportunities that arise within the driving industry, including unique experiences like rallying.

Welcome to The Instructor Podcast Short Lessons – in these bite-sized episodes I dive back into the archives and pull out a nugget of information or inspiration to get you thinking –  today we’re heading back to September of 2021 and we’re digging into an Instructor Podcast Premium episode – The Standards Check Checklist – Ray Seagrave was the guest as we took a deep dive into “Did the trainer identify the pupil’s learning goals and needs”Listen to the full episode hereFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC

Chris Bensted, Tom Stenson, and Stewart Lochrie join me in Part Two of our review of 2024.We take a look at all the news from the socind half of the year, plus I ask for some fails, wins, and industry highlights, and we share some very special Instructor Podcast awards.Links from the show:Bright CoachingThe DITC10 Minute TakeawayMilestonesFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC

As we wrap up 2024, this episode of the Instructor Podcast takes a reflective look at the year's highs and lows within the driving instructor industry. The main focus is on the positive strides made in embracing road safety and the increasing collaboration among trainers, ADIs, and PDIs. Guests Stewart Lochrie, Chris Bensted, and Tom Stenson share their insights, highlighting the influx of enthusiastic younger instructors eager to make their mark. With a blend of humour and candid conversation, this episode showcases the community's growth and the exciting potential for the future of driver education.For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...Links from the show:Bright CoachingThe DITC10 Minute TakeawayCo-PilotFor additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform. Conversations with world-class coaches as we dive into their thoughts on coaching in the driver instructor industry.Shows where we deep dive into a specific topic, with no tangents.As a member you'll also receive exclusive discounts for The ADIJNC, Client Centred Learning, and Vehicle Smart.The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:Join The Instructor Podcast Facebook group FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC

Get ready to dive into the world of social media for driving instructors with Keanan LA and Terry Cook. This conversation highlights the importance of utilizing platforms like TikTok to engage with younger audiences and promote road safety in a fun and relatable way. Keanan shares his journey from actor to road safety presenter, emphasizing that creating engaging content doesn't require perfection; it's about being authentic and enjoying the process. The discussion also covers practical tips for beginners, such as leveraging trending content and managing online comments, ensuring that instructors can confidently navigate the digital landscape. As they explore the balance between creativity and strategy, you'll discover valuable insights to elevate your own social media game while keeping the tone light and humorous.Season 9 of The Instructor Podcast is sponsored by MyDriveTime, the industry's premium, award-winning business management app.Follow First Car on TikTokSign up for The Instructor Podcast NewsletterFollow The Instructor Podcast WhatsApp channelTo elevate your skills as a driving instructor, consider exploring our Premium subscription, where you'll discover top-notch training and some of the industry's finest trainers, featuring:Explore in-depth coaching, The Standards Check, Mindfulness, and additional topics.Exclusive shows with industry leaders including Bob Morton, Emma Cottington, Ray Seagrave, and Tom StensonLive 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. Membership includes exclusive discounts for the ADINJC, Client Centred Learning, The ADI/PDI Doctor, among others.The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeKeanan LA and Terry Cook dive into the dynamic world of social media in the latest instalment of the Instructor Podcast, specifically focusing on the impactful platform of TikTok. They explore the strategies driving engagement and the delicate balance between creating viral content without veering into clickbait territory. Keanan, who has become a prominent figure in road safety via engaging videos, shares his journey from presenting educational content to leveraging his expertise in the realm of social media. The conversation highlights the importance of authenticity in content creation, emphasizing that instructors should strive to express their true selves rather than mimic trending styles that may not align with their message. This episode serves as a valuable resource for driving instructors looking to enhance their digital presence and connect with a younger audience, offering practical tips on how to craft relatable, informative, and entertaining content that resonates with viewers. Through their insightful dialogue, Keanan and Terry dissect the nuances of TikTok's algorithm, explaining how content is promoted based on engagement metrics rather than sheer follower count. They address the significance of interaction with viewers, encouraging instructors to engage with comments to foster community and build a loyal audience. Cook's anecdotes about his own experiences with feedback—both positive and negative—illustrate how navigating social media can be a double-edged sword, but ultimately rewarding for those who remain dedicated to their craft. With actionable advice and a candid discussion about the challenges and triumphs of content creation, this episode empowers instructors to embrace the digital age and utilize social media as a tool for growth and connection.Takeaways: TikTok is currently the best platform for driving instructors to reach younger audiences. Creating engaging content requires understanding trends; don't hesitate to experiment with different styles. Consistency in posting is crucial; aim for three to five times a day for visibility. Engagement with comments, even negative ones, can boost your video's performance significantly. Don't stress about going viral initially; focus on enjoying the content creation process. Use your unique skills or hobbies to differentiate your content and attract viewers.