
The Instructor
Talking to leaders, innovators and experts from inside and outside the driving instructor industry
Terry Cook
Show overview
The Instructor has been publishing since 2021, and across the 5 years since has built a catalogue of 278 episodes, alongside 123 trailers or bonus episodes. That works out to roughly 270 hours of audio in total. Releases follow a weekly cadence, with the show now in its 9th season.
Episodes typically run an hour to ninety minutes — most land between 42 min and 1h 14m — though episode length varies meaningfully from one episode to the next. The publisher flags most episodes as explicit, so expect adult themes or strong language throughout. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed 2 days ago, with 20 episodes already out so far this year. Published by Terry Cook.
From the publisher
Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors. I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner. To accompany the podcast there's also a premium subscription feed: https://www.patreon.com/theinstructor Here you can find weekly bonus shows, excluive discounts to CPD and all the show are early and ad free. The perfect place to start or enhance your CPD as a driving instructor.
Latest Episodes
View all 278 episodesAsk Terry: Are We Preparing PDIs for the Job? - with Stefan Solomenca
The Ultimate PDI Podcast
How to Make Driving Lessons Fun
From the Vault: Was the practice area suitable?
Why Young Drivers Need More Support
Are We Using AI Wrong
Solving the Problem...
From the Vault: The Instructor Podcast Extravaganza
The Shameless Plug: Why You Should Be at the IPP Summit
The State of the Industry: Bots, Regulations, and DVSA
From the Vault: How Driving Instructors Impact Road Safety
Six 4 Sixty #9: Mastering Mindset and the 'I Don't Know' Pupil
From the Vault: Mastering the GROW Model with The Coaching Crowd
5 Years, 1,000 Hours: 5 Truths for Growth-Minded Driving Instructors

Protect Young Drivers: Why Passing Isn't Enough
EIn this episode, Terry is joined by Rebecca Morris from Protect Young Drivers to explore one of the biggest challenges on our roads: young driver risk.Rebecca shares how Protect Young Drivers is evolving from a simple resource into a growing national movement, and how instructors can play a key role. There’s also discussion around graduated licensing, the proposed minimum learning period, and why collaboration across the industry has never been more important.If you care about developing safer drivers, not just test passes, this conversation will make you think.A Safer Start for Young Drivers | Protect Young Drivershttps://www.gov.uk/government/publications/road-safety-strategy🔥 Get More Than Just Test Passes - Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else, from expert sessions to confidence coaching, business building, and beyond, this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereGet the Workbook for selected EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insight, links to key industry documents, and a prize giveaway on Mondays.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

From the Vault: Simon Hartley on Passion, Purpose and Mental Toughness
EIn this archive episode from 2021, Terry speaks with performance psychologist Simon Hartley about mindset, motivation, and what it really takes to perform at your best.Drawing on decades of experience working with elite athletes, leaders, and organisations, Simon explores the characteristics that world-class performers share, including passion, curiosity, resilience, and a powerful sense of purpose.The conversation dives into defining success on your own terms, avoiding the trap of chasing external validation, and simplifying what you do so you can focus on what really matters.For driving instructors and business owners alike, this episode is packed with ideas around self-belief, resilience, and building a career that genuinely aligns with the life you want.A thoughtful conversation that’s just as relevant today as when it was first recorded.🔥 Get More Than Just Test Passes - Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else, from expert sessions to confidence coaching, business building, and beyond, this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereGet the Workbook for selected EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insight, links to key industry documents, and a prize giveaway on Mondays.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

Women in the Driver Training Industry: A Conversation for International Women’s Day
ETo mark International Women’s Day 2026, this special episode of The Instructor Podcast is hosted by Emma Fonnaland, who brings together Kate Monk, Diana Todd and Emma Cottington for an open and honest conversation about women in the driver training industry.The discussion explores how each guest entered the profession, the challenges they’ve faced along the way, and the experiences that have shaped them as instructors. The conversation touches on topics such as being underestimated due to age or gender, balancing family life with the job, and why empathy, support and human connection matter so much in driver training.Along the way, there are also lighter moments as the guests share personal stories, memorable learner experiences, and advice for women considering a career as a driving instructor.🔥 Get More Than Just Test Passes - Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else, from expert sessions to confidence coaching, business building, and beyond, this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereGet the Workbook for selected EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insight, links to key industry documents, and a prize giveaway on Mondays.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

The Instructor Boardroom
EThe very first Instructor Boardroom brings together a panel of familiar voices from across the industry to tackle the big questions facing driving instructors today. Terry Cook is joined by Tom Stenson, Andy MacFarlane, Laura Joyce, Ray Seagrave, Emma Cottington, Chris Bensted and Dan Hill for a wide-ranging discussion shaped by real questions from instructors.From the changing demand for manual and automatic lessons, to the challenges of pricing, test availability and supporting PDIs, the group share their honest experiences from different parts of the country. They also explore how instructors can stand out in a crowded market, the importance of ongoing CPD, and why investing in yourself is the key to long-term success.Packed with practical insights and frank opinions, this opening Boardroom session offers plenty of food for thought for anyone working in driver training.🔥 Get More Than Just Test Passes - Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else, from expert sessions to confidence coaching, business building, and beyond, this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereGet the Workbook for selected EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insight, links to key industry documents, and a prize giveaway on Mondays.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

Six 4 Sixty #8: Road Safety Justice League
EIn this latest Six 4 Sixty, Terry’s joined by a proper Road Safety Justice League — six heavy-hitters from across the sector, for a fast-paced, insight-packed roundtable on what’s really going on in UK road safety right now.First up: the new UK Road Safety Strategy - what it gets right (targets, Safe System thinking, young driver focus) and what it still dodges (funding, enforcement, GDL, and moving quicker than the world changes). Then the conversation turns to young drivers and brain development: how instructors can bridge the gap with habits, routines, preparation, scenario work, and practical “if/then” planning, without blaming or stereotyping.They dig into the big one: how driving instructors can make a real difference beyond “pass the test,” including engaging parents and linking in with road safety organisations. There’s also a blunt discussion on instructor quality vs safety outcomes, consistency, and what the UK should steal from other countries (spoiler: GDL keeps coming up).Plenty of straight-talking, evidence-led challenge, and loads to nick for your next lesson.Find more from the guests here:Olly TaylerRebecca MorrisIan EdwardsDr Liz BoxStuart LovattDr Ian Greenwood🔥 Get More Than Just Test Passes - Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else, from expert sessions to confidence coaching, business building, and beyond, this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereGet the Workbook for selected EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insight, links to key industry documents, and a prize giveaway on Mondays.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube

Road Safety Strategy: The Opportunity for Driving Instructors
EThe new Road Safety Strategy has landed. The reaction has been loud, emotional, and often misdirected.In this episode, Terry Cook doesn’t break down policy line by line or defend government decisions. Instead, he slows the conversation down and explores what this moment really represents for driving instructors.This strategy isn’t just a set of proposals. It’s a cultural signal, a shift in how learning to drive, risk, responsibility, and readiness are being discussed publicly and politically for the first time in over a decade.Terry examines why the UK hasn’t gone backwards on road safety, but has stood still while others improved. He challenges the idea that teaching to pass a test is enough, explores why defensiveness from instructors is understandable but limiting, and explains why this moment gives instructors permission to step into a clearer, more confident role.Listeners don’t have to agree with everything in the strategy. But they do need to decide how they respond to it.This episode is about opportunity, leadership, and choosing where to stand as the conversation around road safety moves forward.🔥 Get More Than Just Test Passes - Join the Premium MembershipIf you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else, from expert sessions to confidence coaching, business building, and beyond, this is the stuff no one else is giving you.👉 Start your free 7-day trial now: Sign up hereGet the Workbook for selected EpisodeWhen you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.Sign up for The Instructor email📲 Stay Connected via WhatsAppQuick insight, links to key industry documents, and a prize giveaway on Mondays.Join the channel: whatsapp-link.comThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookLinkedInInstagramYouTube