The Infinitely More Podcast with Heather Heuman

Perfectionism is no one's friend. It likes to disguise itself as excellence (they're not the same thing). If you find yourself getting stuck in your own head, with a myriad of videos on your phone that no one has ever seen because you're worried about certain things not being perfect, this episode is for you. So how do you overcome perfectionism? Let's chat about it in today's episode.

This episode is for those who are wanting to see results in your online social media marketing efforts and the stumped in your creativity as it relates to your content creation. In this episode I want to share with you three components that you can use in your social media posts that will help drive sales and increase growth online. It's the hook, story, lesson strategy. Get your copy of my book, The Golden Rules of Social Media Marketing here : https://www.sweetteasocialmarketing.com/thegoldenrules

Join me on today's podcast where I talk about the importance of intentionally filling your cup as a business owner and leader.

What does it look like to #LeadLoudly? In today's episode I'm joined by Nathalie Gregg, women's leadership & empowerment coach who shares with us three critical skills that you need to show up and lead well online. Want to work with Heather and Team Sweet Tea Social in 2023? Head over to www.sweetteasocialmarketing.com/contact/ to get the conversation started!

I must give all credit to my niece, Samantha Vodry for introducing me to today's guest, president of High Point University, Dr. Nido Qubein. Dr. Qubein has been the President of High Point University since 2005 after previously being a business owner. He brings incredibly wisdom and insight into what it looks like to have everything be done from a place of surrender to Jesus. In today's episode, we talk about what faithful courage has looked like in Dr. Qubein's life, what keeps him going despite pushback from culture and/or other challenges and one piece of advice for leaders of faith in business.

Building generational wealth isn't something that happens randomly. It takes time and intentional, strategic steps to see true wealth come that can be based down to your kids and onto others. In today's episode, I'm joined by Gretchen Heinen, founder of NetWorth It, as she shares 5 things you can do to begin building generational wealth. Work with Heather and the Sweet Tea Social Marketing team this year : www.sweetteasocialmarketing.com/contact/

Have you ever felt that there was a disconnect between your heart and values and those of the individuals you've hired in your business? As Christians, this can be challenging when maybe we don't find the same things funny as others do or there are certain standards you want to do life and business by. This can be true whether you are vocal about your faith in your business or not. Let's chat about the value of making the intentional decision to hire someone who shares the same values as you, particularly for the 6 & 7 - figure businesses.

Social media is constantly evolving and changing. This can certainly feel frustrating and be a barrier to entry for people. It can seem that just once you get something sort of figured out, it changes again. Thankfully, there are people (such as myself) who are here to help guide you and navigate through the changes and how you can best embrace the changes to see real impact in your business. In today's episode let's talk about 5 social media trends I see for 2023 and what you need to know about them. Get your copy of my book (as mentioned in this episode) here : https://www.sweetteasocialmarketing.com/thegoldenrules Take your social media marketing efforts to the next level in 2023, let's work together : www.sweetteasocialmarketing.com/contact/

After being diagnosed with Postpartum Obsessive Compulsive Disorder, Tracy encountered first hand just how important our mindset is when it comes to business, family and every other area of our lives. Join me in this episode with Tracy a we go deep as to why we can feel stuck and action steps we can take in helping achieve that mindset shift needed to accomplish big things in your business. Get your copy of my book : https://www.sweetteasocialmarketing.com/thegoldenrules Ready to take action with your social media in 2023? Find out more about what working with the Sweet Tea Social Marketing team looks like : www.sweetteasocialmarketing.com/contact/

Of course, as business owners, we all want (and need) sales. But often it can feel intimidating to think about selling. What if you don't have a team dedicated to finding and securing leads? In this podcast episode, I'm joined by Cyndi Padilla who talks with us about being 'Sales Team Ready' and how even as a small team, you can create systems and processes that will help you with sales and marketing. Get my free 31 Day Content Calendar : https://www.sweetteasocialmarketing.com/contentcalendar Let's work together on your social media marketing : https://www.sweetteasocialmarketing.com/contact/

2023 is coming and almost here. Social media and marketing your business in 2023 is almost here as well. It can be easy to shrug it off, cross your fingers and hope for the best. Rather, since it is inevitably coming, why not plan with intentionality and sustainability for this next year. In today's podcast episode, let's talk about 5 key elements to include in your 2023 marketing plan. If you found this podcast episode to be helpful and want to take your social media efforts to new levels in 2023 but want help with the strategy and/or implementation, reach out, I'd love to chat with you : www.sweetteasocialmarketing.com/contact/

In this vault episode, I'm joined by Chelsea Peitz (who's been using Instagram Reels since they came out) as we discuss best practices for Instagram reels and how you can optimize your use of them and other micro-video content. Get your copy of my book, The Golden Rules of Social Media Marketing : https://www.sweetteasocialmarketing.com/thegoldenrules Interested in getting a kick-start on your social media marketing? Let's work together in 2023 : https://www.sweetteasocialmarketing.com/contact/

This podcast episode is your encouragement to keep going on your business journey, even when it doesn't look like what you had originally hoped and planned. There is something powerful about remaining pliable and listening to the direction of God for our lives. If not, we open ourselves up to becoming frustrated and to actually miss the blessing that God has for us. Get your copy of my book, The Golden Rules of Social Media Marketing : https://www.sweetteasocialmarketing.com/thegoldenrules Want help building community and humanizing your brand on social media? Let's work together : https://www.sweetteasocialmarketing.com/contact/

The Business, Jesus, Sweet Tea Podast has been around since 2017. 281 episodes. We're not going anywhere, and in fact, are excited for new changes coming in 2023. Tune in to hear our big news! Join my Free Facebook group : https://www.sweetteasocialmarketing.com/freegroup Want to work with me? https://www.sweetteasocialmarketing.com/contact/

What to know what video storytellers Brian and Bill say are the top mistakes people make when trying to find their target audience? Let's chat about these two mistakes and what we can do instead. Let's go! Come and join my free Facebook for Christian entrepreneurs : https://www.sweetteasocialmarketing.com/freegroup

Heather and Jennifer are a dynamic duo passionate about seeing big brands create positive social change. In this episode, we chat about what are 'BIG' brands and do's and don'ts for leveraging your unique messaging and selling point to attract the right customer and see their efforts create lasting community betterment. Get your copy of my book here : https://www.sweetteasocialmarketing.com/thegoldenrules Schedule a FREE clarity call with me : https://www.sweetteasocialmarketing.com/contact/

You can have the right offers, the website, the social media accounts and email list. You can have an audience but what happens when nothing sells? Maybe you're talking to the wrong people. Here are 4 ways to know you may be marketing to the wrong audience.

It seems that the words coaching & consulting have almost become interchangeable in the business world. Are they really the same thing? While they are similar, they are quite different in function and how they are going to show up with their clients. In this episode, let's chat with Shawn Quintero on the differences, whether or not you should have a business coach / consultant and being intentional with those you hang out with. Grab your copy of my book, 'The Golden Rules of Social Media Marketing' here > https://www.sweetteasocialmarketing.com/thegoldenrules

My business journey first began back in the early 2000's with Pampered Chef. That's right! And today I want to share with you a little about that journey, why I chose Pampered Chef and a few key takeaways from my business journey.

I graduated high school in 1993. At that point, email was just becoming more popular. Many business and marketing tools have some and gone during those almost 30 years. In my opinion, I don't believe it matters too much which marketing avenue you choose. I believe what does matter is that you are marketing in a way that allows your ideal clients to hear from you and know about you. In this episode, let's chat about 3 things you can do to ensure you're marketing efforts are paying off.

If you feel that you struggle to consistently show up online - hear me right now - You. Are. Not. Alone. We all have areas of resistance that can keep us back from time-to-time (or maybe more frequently than we would like to admit...). Tune in to this episode of the Business, Jesus, Sweet Tea Podcast with Natalie Blenkush as she shares three ways that she personally has removed the resistance in her life to showing up consistently online.

I'm sure this is not the first time you're ever hearing the b-word in marketing. Ya know, batching! Everyone talks about and everyone, it seems, acts like it's the most simple thing in the world to do. But I've found that knowing where to start when it comes to batching your content creation for social media can oftentimes be the biggest hurdle. So in today's episode, I'm talking about 5 simple steps that I use for my own social media content creation as well as for my done-for-you clients. Help kickstart your own social media content creation with my 31-day social media content calendar : https://www.sweetteasocialmarketing.com/contentcalendar

In June 2022, realtor John Schuchman paid off all of his debt, including his house. Here is how he did it using the power of social media and 3 tactics you can use to generate business for yourself.

Today's episode is super short and sweet. I don't always have a full script written out for each podcast episode. Sometimes I just want to share with you what I feel God is speaking to my own and I hope that it also encourages you on your journey. Today I want to encourage you with extending grace to yourself. Both in life and in business, it can be easy to not give ourselves the safe level of grace that we give to others. Download my free 31-day content calendar here : https://www.sweetteasocialmarketing.com/contentcalendar

Tired of hearing all about self care that preaches you are enough as if you don't need Jesus? Well, you are going to LOVE this conversation with Carmen James where we talk about the kind of self-care that Jesus modeled for us.

To All the Women Over 40 in Business... Today's episode is for you. At the time of recording this episode, I am 47 years old. And I know there is the temptation to believe that you're a 'has-been', that you're irrelevant, that nobody needs what you have to offer. I want to speak a different truth to you today. Come and be social with me over on Instagram! You can find me @heatherheuman

If you don't already know Monrae, I promise you're going to LOVE her after today's episode. I came across Monrae via Instagram Reels and immediately knew I wanted to have a conversation with her. Her personality is infectious and she is a true inspiration to me. Monrae had her first million dollar year in business at the young age of 26 and has continued to have 6-figure years, even as her business and shifted and changed. In this episode, we talk about her journey, how her business model has evolved over time and how she uses social selling for lead generation. Join my FREE Facebook Group for Christian Business owners : https://www.sweetteasocialmarketing.com/freegroup

In today's episode I'm sharing with you simple hacks to creating and posting videos for social media - no matter the platform. I know many people who are simply overwhelmed by the idea of creating videos. Some are terrified of being on camera, some don't know what to talk about, whatever the reason is, it holds them back from taking advantage of the power that lies with using video on social media for your business. Get your copy of my book, The Golden Rules of Social Media Marketing : https://www.sweetteasocialmarketing.com/thegoldenrules

We've all seen and heard of the social media influencers who are able to make their money using their platforms. But how does the everyday person leverage their own influence, even if it's a smaller audience, to also monetize their content? Let me introduce to you the Amazon Influencer Program. This program is essentially affiliate marketing on steroids and I'm so excited for you to hear more from my guest, Jim Fuhs. Get your copy of my book, The Golden Rules of Social Media Marketing : https://www.sweetteasocialmarketing.com/thegoldenrules

I hope the title of this episode didn't scare you away but I am excited about this conversation with Lauren Griewski as she talkes about the fascinating and rapid advancement of technology and the introduction of web 3.0, NFT's and the metaverse and how this has the potential to affect our marketing into the future. Check out my book 'The Golden Rules of Social Media Marketing' https://www.sweetteasocialmarketing.com/thegoldenrules

When I first started my business, I simply wanted to make money so that my family could go on vacation. That's it. From that, I've learned that it is so important to not force a business model that doesn't align with your values - even if that model is incredibly successful for others. I'm here to encourage you to create a business that YOU ACTUALLY WANT.

I'm excited about today's episode where I'm joined by Kimberly Chaney as she shares the top two things you need in order to have success using Pinterest for your business. Now, you know that I am a big proponent for not being on all the platforms. However, if Pinterest is of any interest to you, then this episode is for you! Tune in to today's episode to hear Kimberly talk about the three requirements needed to use Pinterest, the top 2 items you need to have success and additional tips and insight on how to use and navigate Pinterest for your business.

We're following up last week's episode with an additional steps that you can take to create a social media strategy for your business. I'm a firm believer that if you consistently show up doing this things that you will remain top-of-mind to your audience and clients.

Whether you've been showing up on social media for years or you're brand new to showcasing what your business is about, I believe these 10 steps can be applicable to you. As business owners, we cannot show up haphazardly on social media and expect amazing results. You might get lucky from time to time but it's important that you develop a plan and a strategy for how you're going to use social media to the best of your ability. Tune in to this episode to hear the first 10 steps you need to build out a social media strategy plan. (Next 10 coming next episode!)

10 - 15 years ago you may have needed to convince business owners that they needed a website. In 2022, you most likely don't need to convince people they need a website but they may need help with it not being an afterthought. We need to be putting in the forethought for our website to go from good to great. Whether you're an e-commerce business or a non-profit, we all want people to buy from us or donate to our cause. But what gets them to do that? Tune in to today's episode with Evan Cox where we talk about the three things every website needs to function well and be successful. Get my FREE 31-Day Content Calendar mentioned in this episode here : https://www.sweetteasocialmarketing.com/contentcalendar

Should you walk away from social media? This probably seems like an odd question but hear me out on this episode where I talk about navigating the polarized world we live in with Godly wisdom.

If you've been around the internet for any length of time, you're probably familiar with The Babylon Bee. The Babylon Bee is a satire website that leans into Christian, Conservative and everyday life topics. Additionally, you can now also read REAL news that you probably think should be satire at Not The Bee. In this episode of the podcast, I'm joined by the Subscriber Community Manager at The Babylon Bee, Kristin Oren. Kristen shares how she first came to know about the Bee, how she joined the team and the work that they are doing to provide a space online to find community.

With over 15 years experience in the online, digital marketing space, I've seen many trends come and go - and some come back around again! While we don't want to be bowing and bending over backward to accomodate every trend that comes around, there is something to be said of knowing what is working largely for many people. So in this episode, I want to share with you four trends that I see being successful for, not only myself and my own clients, but for many who show up well in the social media space.

In this episode we're celebrating 5 years of our podcast, sharing a giveaway and talking about how to stop lurking on social media. Intrigued? Tune in to today's episode to learn how to enter the giveaway.

In the church, there is a stigma around going to counseling. We're encouraged to 'pray more' and seemingly negative emotions are viewed as bad things to simply just be prayed away. But as a Christian leader there may be unspoken things in your heart that you fear sharing with others. Pastoral counselings goal is always to provide a safe place where you're able to express and deal with those things. Within that place you can be free to share and then, ultimately, find the freedom because of the ability to share. In today's episode, I'm joined by pastoral counselor, Rhonda Failoni, as she shares the amazing breakthrough and growth that can come when you open yourself up and are willing to be vulnerable. Want my FREE 31-Day Content Calendar? https://www.sweetteasocialmarketing.com/contentcalendar

We certainly do not lack knowledge and advice when it comes to business. You don't have to look too far to find insight into what has worked for other business owners to find their niche, scale up and grow their business, hit 6-figures, etc. The idea of 'finding our niche' is not a new concept and it certainly is an important aspect to having a successful business. Knowing who are you there to help, how you help them and the desired transformation they will get based on what you do is key. However...as someone who is a Spirit-led believer, I've come to learn that my process or way that I get to the desired outcome is often very different than the conventional wisdom. Let's talk about why that's okay.

Do you know that your audience is on Instagram but struggle to know where to start? Social media can be overwhelming with how DIFFERENT each platform is and navigating the different nuances. In today's episode, I'm sharing three actions you can take right now (and do consistently) that will help you uplevel your Instagram game:

In this episode, Julianne shares about her journey of pivoting from being a hair salon owner to a coach and speaker for Kingdom entrepreneurs - all during the pandemic. Tune in as Julianne shares her journey of being pregnant with quadruplets and how she grew a following of 300,000+ people while blogging, how she went completely dark on social media after giving birth, and how she transitioned from being a salon owner to a coach. Get my FREE 31-Day Content Calendar : https://www.sweetteasocialmarketing.com/contentcalendar

In this podcast episode, I'm sharing with you about my 6 month, 1:1 Laser Mentoring & Coaching Program. This is for all business owners, CEO's and Non-profit leaders looking for accountability and actionable steps to make your social media marketing efforts to the next level. Tune in to this episode to hear more about the program and how to sign up.

I've had the opportunity to create two very successful businesses in my time as an entrepreneur, including my current business - Sweet Tea Social Marketing. In this podcast epsiode, I'm sharing with you three business strategies I've used time and again that have proven to be successful and have kept me top-of-mind in the social media marketing space and kept clients coming back for more.

Going 'live' on social media can be intimidating - not only being live on camera but how do you even set it up so that you CAN do a Facebook live? In this podcast, I'm walking you step-by-step how you can go through all the needed steps before you actually go live so you can confidently show up on social media.

In this episode, I'm joined by Kevin 'Big Redd' Felder. I've known Kevin personally for over 6 years and I am so excited to finally have him join me on the podcast. Kevin joins us to talk about getting comfortable with being uncomfortable. He shares his story of launching his radio show as the world was shutting down due to Covid-19. I love how Kevin puts an emphasis on taking shifts, pause and pivots in his business as he journeyed through the last 2 years in his business. We're sure that you'll be able to hear his passion for what he does and walk away from this episode on how, you too, can get comfortable with the uncomfortable.

Let's have a chat. In this episode, I'm talking about the #1 limiting belief I see with business owners that keeps them held back and not seeing the growth and impact they desire to have. Let's dig in. Download my free 31 day Content Calendar : https://www.sweetteasocialmarketing.com/contentcalendar

As a business owner, it can be all too easy for your work schedule begin to take over your life schedule. It can feel that you're doing all the things, all the time. I, personally, have found that 25 hours per week of work is my sweet spot. It allows me to get the needed work done while also being able to excel and thrive as a wife, mom and daughter. How do I do this? How do I actually make this happen? In this podcast episode, I'm sharing with you how I created this sort of schedule and how I continue to make it happen each and every week. Get my FREE 31 Day Content Calendar >> https://www.sweetteasocialmarketing.com/contentcalendar

I recently received an email from a podcast listener who shared with me that she's wanting to hire a business coach to help her get started in business. She felt overwhelmed and confused by individuals who were charging large sums of money and didn't know if they would be a good fit. She was also aware that they didn't openly profess their faith. Which wasn't a game changer but it ultimately left her feeling that she didn't know who to trust to hire to help her in her journey of entrepreneurship. In this episode, I'm sharing with you my thoughts on knowing who you can trust in business.