The Gstaad Guy Podcast

The Gstaad Guy sits down with PROFF, the man behind the AskOkey universe, a former JP Morgan investment banker turned tailor, blogger, and one of the most quietly compelling voices in men's style, to explore what it truly means to dress with intention and live with purpose. From the boardroom to the cutting table, PROFF reflects on a life shaped by reinvention, resilience, and the profound relationship between how we dress and how we carry ourselves. The conversation ventures into the philosophy beneath the cloth: the stoicism that steadies him, the desire to grow that drives him, and the responsibilities inherited along the way that forced him to find his footing faster than most. PROFF shares what it means to build something from nothing, why necessity has always been his greatest teacher, and how observation, solitude, and a commitment to becoming the best version of yourself can quietly transform a life. A thoughtful and deeply personal conversation about identity, grit, and the elegance of knowing exactly who you are. Filmed in the One&Only One Za’abeel Royal Suite. (00:00) Intro ✨🎙️ (00:58) Aura ✨🌀 (02:55) Solaro Suit 👔🌞 (05:32) Ask Okey Universe 🌍🙏🏼🙏 (07:49) Public Persona 🎭😎 (09:55) Becoming A Tailor 🧵✂️ (11:58) Audience Engagement 🎤👥 (15:04) What You Stand For 🏛️💪🏻 (17:00) Life Changing Moment ⚡🔄 (20:00) JP Morgan 🏦💰 (26:30) Playbook For Life 📖🗺️ (28:27) Stoicism 🧘⚖️ (30:18) Desire To Grow 🌱📈 (34:18) "Why Am I Doing This?" 🤔💭 (37:40) Spending Time Alone 🌙🚶 (38:49) "The Journey vs. The Destination" 🛤️🏁 (40:49) The Irony Of Life 😏🔄 (43:46) Being Content With Progress 😌✅ (47:35) Family 👨‍👩‍👧‍👦❤️ (48:39) Necessity Is The Mother Of Invention 💡🔧 (53:00) Gentle Guidance 🧭🌿 (53:26) Grit 💪🏻🔥 (57:25) The Greatest Gift Is Observation 👁️🎁 (59:56) Knowing Where You Come From 🌍🏠 (1:02:21) Be The Best Version Of Yourself 🌟💯 (1:05:38) Looking For Knowledge 📚🔍 (1:08:01) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices

The Gstaad The Gstaad Guy sits down with Björn Frantzen, the Swedish chef and restaurateur who holds nine Michelin stars across three separate restaurants, making him the only chef in the world to simultaneously manage three three-Michelin-starred establishments, to explore what it truly means to pursue excellence in the kitchen and beyond. From a football injury that rerouted his entire life to earning some of the most coveted accolades in gastronomy, Björn reflects on the discipline, creativity, and relentless hard work that transformed a passion for food into a world-class institution. The conversation explores the complexities of life as a restaurateur, the delicate balance between being a chef and running a business, and the Swedish philosophy of "lagom" as a quiet force behind great work. Björn shares how he designs a dish, builds a team, and innovates within a tradition as exacting as French fine dining, all while maintaining the spirit of casual elegance that defines his approach. A rich and absorbing conversation about craftsmanship, culture, and what it takes to make people feel something through food. Filmed at Hôtel de Crillon, A Rosewood Hotel in Paris. (00:00) Intro ✨🎙️ (00:33) Inspiration ✨🌟 (03:28) Earning A Michelin Star ⭐🏆 (09:20) Consumer vs. Creator 🍽️🎨 (11:35) Creativity 🎨💡 (12:35) Discovering Cooking 👨‍🍳🔍 (14:00) Football Career ⚽🏃 15:18) Sports & The Restaurant Industry 🏅🍴 (16:55) Swedish Business Acumen 🇸🇪💼 (21:28) "Lagom" ⚖️🧘 (28:32) Chef To Entrepreneur 👨‍🍳🚀 (30:33 Being A Restauranteur 🍽️🏠 (34:37) Acquiring Experience 📚🌱 (38:27) Next Generation 👶🏻🔮 (42:54) Designing A Dish 🎨🍴 (45:16) Innovation In The Industry 💡🔧 (49:00) Wine Pairing 🍷🍾 (54:09) Kitchen Environments 🔪🍳 (59:00) Being A Good Customer 😊🤝🏻 (1:01:21) Music 🎵🎶 (1:02:01) Balance Between Personal Life & Work ⚖️❤️ (1:04:54) Specialisation 🎯🔬 (1:09:07) Food In Japan 🍣🇯🇵 (1:09:47) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices

The Gstaad Guy sits down with Simon Cohen, the South African-born, Australian-raised entrepreneur behind Cohen Handler, the buyer's agency that turned a gap in the market into a movement, to explore what it truly takes to build something original in an industry resistant to change. From discovering real estate to flipping the traditional agent model on its head, Simon reflects on the drive, honesty, and relentless problem-solving that transformed a bold idea into one of Australia's most trusted property firms. The conversation ventures into the lessons only life can teach, taking risks before you're ready, earning client trust through radical transparency, and why chasing your dreams means being willing to reinvent the wheel entirely. Simon shares the values that shape his team, the passion that fuels his process, and why in a world of imitators, being genuinely original is still the greatest competitive advantage. A candid, grounded conversation about building with purpose, betting on yourself, and what luxury real estate truly demands of the people who serve it. Filmed at the TASCHEN London bookstore. (00:00) Intro ✨🎙️ (01:33) Discovering Real Estate 🏠🔍 (03:00) Seller Agent vs. Buyer Agent 🤝🏻🤝⚖️ (04:56) From Salesman To Entrepreneur 💼🚀 (06:45) Entrepreneurial Landscape 🌍📈 (09:08) Doubt 🤔😰 (09:56) Main Business Driver ⚙️💡 (11:06) Australian Market 🦘🇦🇺 (12:19) Innovation 💡🔧 (15:40) Earning Trust 🤝🏻🏆 (18:38) Team Values 👥❤️ (20:16) Passion 🔥❤️ (21:16) Outcome vs. Process 🎯🛠️ (26:10) Building Connections 🤝🏻🌐 (30:41) Competition Breeds Innovation ⚡💡 (34:34) Buying A Property 🏡💰 (38:38) The Real Life Gstaad Guy 🎿🏔️ (43:33) Decision Makers 🧠👔 (44:23) Who You Want To Be 🪞✨ (46:33) Technology 💻📱 (48:12) Remote Lifestyle 🌴💻 (51:10) Seizing Opportunities 🙌🏻⚡ (54:19) Understanding Your Customer 👂🏻🎯 (57:32) Transfer Of Wealth 💸🔄 (59:31) Luxury Requires Luxury 💎👑 (1:01:30) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices

The Gstaad Guy sits down with Elie Saab Jr., CEO and Vice Chairman of Elie Saab Group, to explore how a family vision rooted in haute couture grew into one of the world’s most recognisable luxury houses. Reflecting on the inception of the brand and the influence of his father, Elie Saab, Elie Saab Jr. shares how family values, Middle Eastern roots, and an upbringing centred on groundedness and resilience shaped his approach to leadership. From curiosity and ambition to grit and the desire to succeed, he discusses the mindset required to step into a legacy business while carving out your own path. The conversation dives into joining the company, restructuring the organisation, and expanding the brand globally while protecting the spirit of couture craftsmanship. Elie Saab Jr. reflects on diversifying the house into a broader lifestyle brand, the realities of the fashion industry, and why passion must always be balanced with humility. They also explore leadership, learning, choosing the right partner, and building the support system required to sustain long-term growth. A thoughtful look at turning dreams into action, driving innovation without losing heritage, and preparing a family business for future generations. Filmed at Elie Saab's London Bruton Street Boutique. (00:00) Intro ✨🎙️ (01:28) Inception Of Elie Saab ✨🧵 (03:10) Family 👨‍👩‍👦‍👦❤️ (06:58) Work Environment 🏢💼 (07:15) Middle Eastern Roots 🌍🕌 (09:53) Celebrating Life 🥂🎉 (11:14) Desire To Thrive 🔥🌱 (13:44) Joining The Business 🤝🏻🏢 (17:25) Upbringing & Values 🧬🧭 (20:20) Choosing Your Partner 💍🤝🏻 (25:01) Future Generations 👶✨ (25:55) Diversifying The Business 🌐📈 (32:59) Becoming A Lifestyle Brand 🏡💎 (33:42) Reality Of The Fashion World 👗⚖️ (36:35) Passion vs. Humility 🔥🙏🏼 (40:35) Learning 📚💡 (41:35) Becoming CEO 👔🏆 (45:41) Restructuring 🔧📊 (50:27) Driving Growth 🚀📈 (53:16) Future Of The Industry 🔮✨ (56:50) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices

The Gstaad Guy sits down with Tony Kelly, the Irish fine art photographer and director known for his vivid, cinematic imagery that blurs the line between fantasy and reality. From early days as a press photographer covering conflict in Afghanistan to developing a distinctive visual language built around colour, atmosphere, and playful storytelling, Tony reflects on how photography became an instinct rather than a technique. He shares how mentorship, relentless practice, and the right creative environments helped shape a style that prioritises original ideas and emotional impact over imitation or status. The conversation explores the power of visual storytelling, creating images that feel playful, cinematic, and infused with a sense of nostalgia. Tony discusses shooting self-funded projects for creative freedom, the importance of substance over status, and why hard work and resourcefulness matter more than talent alone. From the cultural magnetism of St. Moritz and the timeless atmosphere of Badrutt’s Palace Hotel to the influence of James Bond and classic film aesthetics, he reflects on building a genre of photography that feels both glamorous and mischievous. A candid look at creativity in the modern era, why this may be the greatest time to be alive for artists, and why the most powerful images still come from curiosity, discipline, and the courage to shoot for yourself. Filmed at The Badrutt’s Palace Hotel in St. Moritz. (00:00) Intro ✨🎙️ (03:20) Hard Work 💪🏻🛠️ (04:23) Effort 🔥💪🏻 (05:53) Right Shooting Environment 📸🌄 (07:24) Style of Photography 🎨📷 (09:28) Mentor 🧑‍🏫✨ (13:00) Storytelling 📖🎬 (14:25) St Moritz 🏔️🇨🇭 (20:29) The Badrutt’s Palace Hotel 🏰🏨 (23:35) Mountain Values 🏔️💎 (27:01) Discretion 🤫🔒 (28:37) James Bond 🕶️🎬 (29:49) Nostalgia 📼💭 (32:16) Media Capital Of The World 🌍📰 (34:32) Self-Funded Projects 💰🎨 (36:19) Starting Photography 📷🌱 (38:18) Creativity Democratised 🎨🌐 (40:49) The New Creative Era 🚀🎥 (42:50) Hard Work vs. Talent ⚖️🎯 (44:19) “Ireland Is About Substance Not Status” 🇮🇪🌿 (47:53) Starting As A Press Photographer 📰📸 (53:12) Being Resourceful 🧠🛠️ (56:24) Greatest Time To Be Alive 🌍✨ (1:00:14) Validation 👍🏻✨ (1:00:58) Imitation As A Form Of Validation 🪞📸 (1:06:26) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices

The Gstaad Guy sits down with Philippe Zuber, CEO of Kerzner International, to explore how modern luxury hospitality is evolving from hotel stays into fully immersive destinations. As the driving force behind brands such as One&Only, Atlantis, SIRO, and Rare Finds, Philippe shares how unlocking extraordinary locations and designing once-in-a-lifetime experiences requires both discipline and imagination. From selecting destinations to shaping brand emotion and storytelling, he reflects on what it takes to define the future while preserving exclusivity, privacy, and trust. The conversation dives into the shifting expectations of a multi-generational, highly discerning clientele and why luxury today is about anticipating guest needs before they are spoken. Philippe discusses health and wellness stays, sports and longevity, mindfulness, and the growing demand for meaningful escapes that enhance how time is spent. They explore decision-making in private companies, curating experiences beyond the traditional hotel model, and the added value of personalisation in a world saturated with options. A thoughtful look at comfort, adventure, innovation, and the evolving relationship between brand and guest, revealing how true luxury is not excess, but precision. Filmed in the One&Only One Za’abeel Royal Suite. Chapters: (00:00) Intro ✨🎙️ (02:02) Kerzner International Ecosystem 🌍🏨 (11:46) Decision Making 🧠⚖️ (12:30) Private vs. Public Companies 🔒🏢 (15:30) Selecting Destinations 📍✨ (21:26) Success By Design 🎯📐 (22:21) Destination Selection Process 🗺️🔍 (29:08) Defining The Future 🔮🚀 (30:36) Discerned Customers 👁️💎 (32:56) Health & Wellness Approach 🌿🧘‍♂️ (40:52) Target Clientele 🎯👥 (43:37) Understanding Your Desires ❤️🔍 (50:41) Sports & Longevity 🏃‍♂️⏳ (53:07) Montana 🏔️🌲 (53:30) Escapes & Retreats 🌅🏕️ (55:08) Curating Experiences 🎨✨ (1:01:03) How Time Is Spent ⏳📊 (1:03:47) Hotel Bar 🍸🏨 (1:05:15) Understanding The Consumer 🧠👥 (1:10:18) Demand & Consumption 📈🔄 (1:17:54) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices

The Gstaad Guy sits down with James Ferragamo, Chief Product Officer at Salvatore Ferragamo, to explore how a century-old family business continues to evolve without losing its soul. From Florence and the historic halls of Palazzo Spini Feroni to working closely with artisans and creative teams, James reflects on joining the family business, navigating generational dynamics, and the responsibility that comes with stewarding a global luxury house. He shares how values, governance, and thoughtful risk-taking shape long-term decision making, and why the Italian approach to luxury has always centred around craftsmanship, beauty, and human connection. The conversation dives into balancing tradition and innovation, sustainability, and diversification while staying attuned to consumer needs and cultural relevance. James discusses diversity, equity, and belonging, the influence of iconic figures like Marilyn Monroe and Audrey Hepburn on Ferragamo’s legacy, and how craftsmanship becomes a product of culture as much as technique. They also explore leadership across generations, time management, and finding space to do what you love while building something that lasts, culminating in reflections on Ferragamo’s 100-year anniversary and the enduring difference between the what and the why. Filmed at Salvatore Ferragamo’s head office in Florence. (00:00) Intro ✨🎙️ (01:53) Ferragamo HQ 🏛️👞 (02:21) Palazzo Spini Feroni 🏰✨ (03:17) Becoming A Shoemaker 👞🛠️ (04:54) Family Dynamics 👨‍👩‍👦‍👦🔄 (06:22) Florentine Businesses 🇮🇹🏛️ (08:21) Ferragamo Today 👞✨ (11:50) Luxury The Italian Way 🇮🇹💎 (14:52) Tradition & Innovation 🕰️⚙️ (17:35) Sustainability 🌱♻️ (19:30) Value For Customers 🤝💫 (22:20) Men’s Shoes 👞👔 (24:18) Family Business 👨‍👩‍👧‍👦🏢 (29:25) Generational Work 🧬⏳ (32:00) Joining The Family Business 🚪👞 (32:58) Luxury Businesses 💼💎 (36:01) Diversification 🌐🔀 (42:35) Priorities At Home & Work ⚖️🏡 (45:33) Time Management ⏰📋 (47:55) Problem Solving 🧩💡 (51:10) Developing Governance 🏛️📑 (54:13) The Fashion Pact 🤝🌍 (56:17) Consumer Touch Points 👆✨ (1:00:36) 100 Year Anniversary 🎉💯 (1:01:54) The What vs. The Why ❓🎯 (1:05:00) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices

The Gstaad Guy sits down with Richard Leuenberger, Managing Director of Badrutt’s Palace Hotel, to explore what it takes to steward one of the world’s most storied hotels in a constantly evolving world. Often described as a living museum, Badrutt’s Palace embodies history, nostalgia, and a distinct “time machine” feeling, yet remains deeply relevant to modern, multi-generational travellers. Richard reflects on legacy, Swiss values, and why familiarity, reliability, and consistency are the foundations of true luxury. The conversation moves through the spirit of St. Moritz, the thrill of the Cresta Run, and the subtle details that define exceptional hospitality, from breakfast rituals and guest arrivals to staff-to-guest ratios, leadership styles, and creating a family feeling within a grand institution. Richard shares how trust is built through care, precision, and respect; why making guests’ ideas and dreams come true matters more than scale; and how to elevate and modernise without erasing soul. A masterclass in hospitality, this episode explores what makes a great general manager, a great lobby, and ultimately, a great guest, revealing why respect transcends manners and legacy is earned daily. Filmed at The Badrutt’s Palace Hotel in St. Moritz. Chapters: (00:00) Intro ✨🎙️ (01:13) “Time Machine Feeling” ⏳✨ (03:38) The Cresta Run 🛷❄️ (04:01) St. Moritz 🏔️✨ (06:26) Multi-generational Travel 👨‍👩‍👧‍👦✈️ (07:18) Hotel Values 🏨💎 (11:43) Care & Precision 🧤🎯 (13:24) Trust & Access 🔑🤝🏻 (17:51) Breakfast Says It All 🥐☕ (19:19) Joining Badrutt’s Palace 🏰🤍 (24:16) Staff-To-Guest Ratio 👥⚖️ (25:47) Guest Arrival 🚪✨ (26:40) Types Of Leadership 🧭👥 (29:45) Family Feeling 🤍🏡 (34:25) Guest Loyalty 🔁💎 (34:52) Elevating & Modernising ⬆️🆕 (39:11) What Makes A Great General Manager 👔⭐ (42:43) Obsessed With Scale 📐🔥 (45:22) Health & Wellness 🌿🧘‍♂️ (47:12) Being A Great Guest 🎩🙂 (48:02) Respect Transcends Manners 🌍🤍 (52:04) Hidden Gem 💎👀 (53:49) What Makes A Great Lobby 🛋️✨ (1:00:31) Mountain Living 🏔️🏡 (1:03:18) Nostalgia 📼🤍 (1:05:12) À La Poubelle vs. Fantastique 🗑️✨ (1:08:36) Being Swiss 🇨🇭💎 Learn more about your ad choices. Visit megaphone.fm/adchoices

The Gstaad Guy sits down with Haley Baylee, one of the fastest content producers on the internet, to unpack the discipline, strategy, and resilience behind becoming a top creator in today’s attention economy. From her early modelling years and entry into Sports Illustrated to navigating judgment, pressure, and an eating disorder, Haley opens up about the realities behind the highlight reel and the work required to rebuild confidence, self-worth, and ambition. She reflects on seizing opportunities, creating structure, and learning to be purposeful rather than performative in a culture obsessed with speed. The conversation dives into internet culture, online skits, content routines, and what advertisers are actually looking for. Haley touches brand alignment, audience connection, and channeling emotion into work that resonates. They also explore dating, gender roles, financial literacy, and what it means to be self-made, alongside Haley’s belief in knowledge as power and her motivation to empower other women by being radically open. A candid look at creating your own path, being yourself online, and turning visibility into lasting impact. Filmed at Casa Cipriani New York’s Premier River View Suite. Chapters: (00:00) Intro ✨ (02:21) Online Skits 🎭📱 (03:24) Backstory 📖✨ (03:45) Modelling 📸✨ (07:24) Something New 🆕💡 (09:48) Seizing An Opportunity 🚀✋🏻 (14:11) Content Routine 📆🎥 (16:05) Partnering With Brands 🤝🏻🏷️ (18:30) Single In NYC 🗽💔 (20:52) What To Look For In A Man 👀👨 (22:44) Dating Apps 📱❤️ (23:57) Sliding Into DMs 💬➡️ (27:50) Beyond Content 🔍✨ (30:17) Audience 👥🎯 (32:43) Video Journaling 🎥📓 (34:14) Channeling Emotion ❤️🎬 (37:53) Being Yourself 🙌🏻✨ (40:45) Alignment 🎯🤝🏻 (45:27) Creating A Path 🧭🚶‍♀️ (51:09) Knowledge Is Power 🧠⚡ (52:07) Financial Literacy 💰📘 (53:32) Being Self-Made 💪🏻🌱 (56:27) Men Of This Generation 👨‍👦🔄 (59:53) Gender Roles ⚖️🚻 (1:02:48) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices

The Gstaad Guy sits down with Bänz Simmen, a true native of Andermatt, to explore a life shaped by curiosity, movement, and a deep desire to stay in control of one’s own path. From growing up in Andermatt to cycling across continents, through war-torn territories, remote landscapes, and unfamiliar cultures, Bänz reflects on how travel becomes a teacher, and why knowledge, not comfort, is the real luxury. The conversation traces epic journeys by bike to Australia and New Zealand, hiking through the Himalayas, and formative adventures across India. Along the way, Bänz shares lessons on Swiss grit, structure, military service, and the contrast between life in Switzerland and the wider world. They discuss history, culture, powerful storytelling, and how acquiring experiences, not things, shapes character and perspective. Rooted in a profound respect for nature, the episode also dives into environmental responsibility, exposure to the outdoors, and how stories can influence how we treat the planet. From bunkers and caves to Yellowstone National Park, this is a reflection on adventure not as escape, but as a deliberate way of living, guided by curiosity, discipline, and a lifelong relationship with the natural world. Filmed in Andermatt, Switzerland. Explore Andermatt: Official Andermatt Swiss Alps Website: https://www.andermatt-swissalps.ch/en/ Local Insights & Guiding: Bänz Simmen: +41 79 202 21 02 Chapters: (00:00) Intro ✨ (00:45) Adventures in Andermatt 🏔️✨ (01:28) Travel ✈️🌍 (01:53) Curiosity 🔍🧠 (03:50) History & Culture 🏛️📜 (05:32) Cycling The World 🚴‍♂️🌎 (10:10) Andermatt vs. The World 🏔️⚖️ (11:52) Switzerland & Its Uniqueness 🇨🇭✨ (15:13) How Switzerland Has Changed ⏳🔄 (17:25) Swiss Grit 💪🏻🇨🇭 (21:47) Acquiring Experiences 🎒✨ (27:29) Treat The Environment Right 🌱🌍 (32:14) Exposure To Nature 🌲☀️ (38:30) Creating Structure 🧱📐 (40:24) Bunkers & Caves 🕳️🪨 (45:43) Military Service 🎖️🪖 (48:28) Powerful Storytelling 📖🔥 (52:07) Stories Impacting Nature 🌍📚 (58:24) Tales 🗣️📜 (1:01:57) Yellowstone National Park 🌋🐺 (1:04:57) À La Poubelle vs. Fantastique” 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices

The Gstaad Guy sits down with Lionel Barber, former editor of the Financial Times and author of "Gambling Man", to explore what journalism really is, and what it must remain in an age of speed, noise, and opinion. From his early days at The Sunday Times to leading one of the world’s most trusted news institutions, Lionel reflects on why great journalism begins with curiosity, not cynicism, and why asking the right questions matters more than having the loudest voice. The conversation traces his journey through foreign correspondence, writing about business in the 1980s, and navigating moments of doubt, reinvention, and regained confidence. Lionel unpacks the evolution from fast news to slow news, the discipline of knowing your reader, and the responsibility that comes with dealing with people in power. They discuss storytelling as a craft, finding your voice, balancing originality with expectation, and the tension between what audiences want to hear and what they need to know, especially in the age of social media. Filmed at the club at The Twenty Two in London. Chapters: (00:00) Intro ✨ (01:27) What Is Journalism? 🤔 📰 ✍🏻 (02:31) Journalism Requires Curiosity 🔍🧠 (05:22) Writing About Business ✍️✍🏻📊 (07:21) Business In The 80s 🕰️💼 (10:15) Regaining Confidence 💪🏻✨ (12:11) Leaving The Sunday Times 🚪📰 (13:08) The Financial Times 📰💗 (14:04) Becoming A Foreign Correspondent 🌍✈️ (16:20) Fast News vs. Slow News ⚡🐢 (17:03) Becoming A Leader In Digital News 👑💻 (19:01) “The Pink Paper” 💗📰 (21:44) Knowing The Reader 👁️👥 (23:36) Building An Institution 🏛️🧱 (24:31) Personal Measure Of Success 📏✨ (27:01) The Importance Of A Conversation Opener 💬🔑 (28:50) Dealing With People In Power 🏛️⚖️ (33:53) Storytelling And Connecting With An Audience 📖🤝🏻 (37:58) Being Original vs. Answering To Expectations 🎭⚖️ (39:02) Finding Your Voice 🗣️✨ (42:00) What People Like To Hear vs. The Truth 🎭🪞 (43:38) The Problem With Social Media 📱⚠️ (44:33) Storytelling Across New Mediums 🎥📱 (46:28) The Fundamentals Of Sharing A Good Story 🧱📖 (49:15) The Secret Lives Of The Rich & Powerful 🔐💰 (55:06) À La Poubelle vs. Fantastique” 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices

The Gstaad Guy sits down with Glucose Goddess to unpack how a life-changing back injury, paired with depression, anxiety, and depersonalisation, became the unexpected catalyst behind her mission to transform how people understand food. From searching for external validation and navigating life as a people pleaser to becoming deeply obsession-driven and purpose-led, she shares how the hardest beginnings often shape the strongest direction. The conversation dives into glucose, balanced eating, and the science behind spikes, including breakfast myths, pregnancy nutrition, cholesterol misconceptions, and practical daily hacks that actually work. She explains why mums resonate so deeply with her content, how motherhood reshaped her relationship with food and ambition, and why access to better information is the key to long-term health. They explore prevention, intermittent fasting, building a family, handling criticism, and the emotional resilience required to keep going when things feel uncertain. Filmed at Hôtel de Crillon, A Rosewood Hotel in Paris. Chapters: (00:00) Intro ✨ (01:29) “Why Mums Love My Content” 👩‍👧‍👦💛 (02:44) How To Improve The Way You Eat 🥗✨ (05:44) Sweet Foods For Breakfast 🥞🍓 (08:04) Motherhood 🤱❤️ (09:35) Feeling Happy & Mental Health 😊🧠 (10:52) Adopting The Right Pregnancy Diet 🤰🥑 (14:06) Pregnancy Diet Tips 🍎📋 (16:21) The Myth About Egg Yolks & Cholesterol 🥚❌ (18:02) Rapid Fire Debunking ⚡🧠 (19:39) Life Changing Back Injury 🦴💔 (24:15) Glucose Goddess 👑🩸 (25:22) Balancing Everything ⚖️🤹‍♀️ (26:45) Changing The Way We Educate Ourselves 📚🔄 (32:15) Exploring New Mediums 🎨🔍 (33:50) Consuming vs. Serving Food 🍽️💁🏻 (36:54) Make Prevention Sexy 😎🛡️ (39:49) Coca-Cola 🥤⚠️ (41:14) Quick Health Hacks ⚡🥗 (42:31) Intermittent Fasting In Women vs. Men ⏳⚖️ (45:19) Nice-To-Have Dietary Hacks ✨🍽️ (47:19) Building A Family 👨‍👩‍👧‍👦🏡 (50:18) The First Negative Comment 💬😕 (52:23) A Hard Beginning 🌧️🌱 (54:04) Being A People Pleaser 😅🤝🏻 (59:38) Navigating Emotions 🧭💭 (1:00:16) Doubling Down When Things Get Tough 💪🏻🔥 (1:03:01) Signs From The Universe 🌌🔮 (1:08:16) Leap Of Faith 🏃‍♀️✨ (1:09:13) Lacking Confidence 😔🔒 (1:10:53) Turning Ideas Into Action 💡➡️🚀 (1:12:08) Looking At Your Future Self 🔮👤 (1:16:17) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices

The Gstaad Guy sits down with Greg Chait, founder of The Elder Statesman, to trace the unconventional path from throwing parties and collecting blankets to building one of fashion’s most distinctive luxury brands. Greg shares the origin story behind receiving his first cashmere blanket, discovering the power of yarn, and why leading with intuition, not trends, became the foundation of his creative philosophy. From early exposure to fashion to stumbling upon the identity that would define his brand, he reflects on living many lives before finding the one that felt right. The conversation explores colour theory, self-expression, and becoming the first to put tie dye on cashmere, a move that reshaped perceptions of luxury as something playful, cosy, and deeply personal. Greg breaks down the evolution from blankets to ready-to-wear knitwear, expanding into womenswear, designing retail experiences, and building a brand with soul. They discuss value alignment, creative collaborations, customers turned partners, and the balance between being an artist and an operator. Along the way, Greg opens up about empathy, therapy, emotional overload, and how becoming a father reshaped his perspective on leadership and life. Filmed at Casa Cipriani New York’s Premier River View Suite. Chapters: (00:00) Intro (00:40) Colton (01:26) Positive Luxury (02:25) The Origin Story (03:50) First Exposure To Fashion (04:31) Discovering Number Nine (05:50) Being Gifted The First Cashmere Blanket (07:26) “It’s All About The Yarn” (08:23) Colour & Expression (08:36) Close To Loro Piana (09:44) The Beauty In Imperfection (10:25) From Blankets To Ready-To-Wear Knitwear (12:42) Maxfield LA (18:45) Figuring Out The Right Path (24:04) Value Alignment (25:31) Expanding Into Womenswear (26:32) Tie Dye On Cashmere (27:03) Stumbling Upon The Elder Statesman (30:40) Designing The Retail Experience (34:20) Upcycled Teddy Bear & Home Goods (36:06) The Early Days of The Elder Statesman (36:55) Building An Identity Takes Time (38:20) Behind The Name: The Elder Statesman (42:29) Some Things Stay Behind The Scenes (43:05) If You Know, You Know (45:05) “The Brand Has Soul” (46:45) Spectrum Of Collaborations (47:56) Being A Creative & An Operator (49:26) Customers Turned Partners (50:42) What Seems Right For The Business vs. Yourself (54:04) The Beauty Of Being A Founder (55:40) Empathy (56:06) Being A Father (58:03) The Next Phase Of The Brand (1:00:56) Urban & Resort Customers (1:03:00) Playful Luxury (1:05:18) There Is No Easy Path To Success (1:07:28) We’re Emotionally Overloaded (1:09:14) Therapy (1:11:13) À La Poubelle vs. Fantastique Learn more about your ad choices. Visit megaphone.fm/adchoices

The Gstaad Guy sits down with Will Ahmed, founder and CEO of WHOOP, to explore how understanding the human body became the foundation for one of the most influential platforms in modern health. From overcoming the stigma of medical-looking wearables to deliberately taking the tech out of the product, Will shares how solving a real physiological problem led to a system that helps people build awareness, balance, and long-term resilience. The conversation moves through heart rate variability, the autonomic nervous system, and the interplay between parasympathetic and sympathetic activity, unpacking how sleep, recovery, strain, and consistency shape performance and longevity. Will explains how WHOOP enables an ongoing conversation with your body rather than a one-time snapshot, reframing prevention as a daily practice rather than an annual checkup. They explore the rise of longevity culture, health tracking as high status, and the growing role of AI in education, customer experience, and medical insight, alongside candid reflections on the limits of today’s healthcare system, building high-performance teams, and how continuous data can move from optimisation to life-saving impact. Filmed in the One&Only One Za’abeel Royal Suite. Chapters: (00:00) Intro ✨🎙️ (01:38) The Challenge Of Building Whoop 🧗‍♂️🚀 (02:05) Taking The Tech Out Of The Wearable ⌚➖ (03:48) WHOOP Today 📈⌚ (04:28) “The Problem” ❗🧩 (07:32) The Prototype 🧪🔧 (08:31) Heart Rate Variability (HRV) ❤️📊 (11:22) Controlling Your Autonomic System 🧠🎛️ (14:32) Interpreting The Data 📊🧠 (16:10) Sleep, Recovery & Strain 😴🔋 (19:42) WHOOP Age 🎂⌚ (22:24) Daily Journal 📓🗓️ (26:01) Sleep Consistency 🌙 🔁 (27:17) “Longevity Culture” 🧬⏳ (28:42) Developing An Obsession For Health 🏃‍♂️🔥 (29:58) The Healthcare System 🏥⚙️ (31:35) Lifestyle Hacks 🛠️🌿 (34:47) Whoop As A Status Symbol ⌚💎 (37:27) Health Tracking As High Status 📈👑 (40:54) AI For Customer Experience & Data 🤖📊 (42:51) Saving Lives 🚑❤️ (44:08) Building A Robust Team 🧱👥 (46:38) Work Culture 🏢🌱 (50:30) “AI Readiness” 🤖✅ (52:26) From Ideation To Delivery 💡📦 (56:52) How Blood Pressure Monitoring Works 🩸📈 (58:48) The Next Chapter 📖➡️ (59:53) No More Annual Health Checkups 🗓️🚫 (1:00:51) The Power Of Prevention 🛡️❤️ (1:02:46) À La Poubelle vs. Fantastique 🗑️✨ (1:04:20) Replacing Or Complementing The Healthcare System 🔄🏥 (1:05:17) Mistaking Good Habits For Bad 🤔🔁 Learn more about your ad choices. Visit megaphone.fm/adchoices

The Gstaad Guy sits down with Tinx, cultural commentator, host of “It’s Me, Tinx”, and one of the most influential voices shaping modern conversations around dating, relationships, and self-worth, to explore how humour, honesty, and intuition intersect in a digital-first world. Known for creating the satirical “Rich Mom Starter Pack” series and coining the “Rich Mom Energy” (RME) concept, Tinx reflects on how using wit and self-awareness became a way to challenge stereotypes, spark cultural dialogue, and empower women to define success on their own terms. The conversation dives into modern relationship dynamics, the glamorisation of wealth and traditional gender roles, and why dating has become increasingly complicated. Tinx shares her perspective on what men should be, how judgement is inherently subjective by design, and the importance of alignment in love, ambition, and values. From social media’s influence on expectations to navigating fulfilment, confidence, and identity, this episode offers an unfiltered look at modern love and the art of creating a life that actually feels good to live. Filmed at Casa Cipriani New York’s Premier River View Suite. Chapters: (00:00) Intro ✨ (05:29) Personal Branding 👤✨ (06:38) Tinx World 🌍💖 (08:12) Advice-based Content 💬📘 (09:32) Living A Fulfilled Life 🌱😊 (10:32) Creating A Beautiful Life For Yourself 🌸✨ (11:32) “What Men Should Be” 👨🏻🎯 (13:57) Glamourisation Of The Trophy Wife 💎👩🏻 (15:31) Inspiration Behind “À La Poubelle” 🗑️✨ (17:03) Glamourising the Wealthy 💰✨ (19:57) Gender Norms ⚖️🚻 (22:53) Relationship Dynamics 🔄❤️ (23:50) “Dating Has Gotten Difficult” 😮‍💨💔 (27:02) The Right Approach 🧭💬 (31:46) Where Men Fail ⚠️👨🏻 (33:07) “Letting Things Fizzle Out” 🔥⬇️ (36:58) “Best judgement is subjective by design” 🎭🧠 (38:38) How Does Social Media Help? 📱🤔 (39:43) What Makes A Man A Good Candidate ✅👨🏻 (42:26) From Intrigued To Interested 👀➡️❤️ (46:12) Gstaad Guy’s Dating Life 💬🍸 (47:19) How The Gstaad Guy Approaches Dating 🧭💘 (50:09) “If You Want To Make The Wrong Decision Ask Everyone” 🗣️❌ (52:00) ChatGPT 🤖💬 (53:22) The Driving Force Behind Tinx ⚡💖 (54:21) What Can Women Do More Of? 👩🏻💡 (56:07) The Environment of Where You Live 🏙️🌿 (57:42) New York 🗽✨ (59:51) Falling In Love 💘🌸 (1:02:42) Aligning With Your Partner 🎯🤝🏻 (1:03:45) The Topic Of Money In Relationships 💰❤️ (1:06:12) Knowledge Is Power 🧠⚡ (1:08:44) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices

The Gstaad Guy sits down with Ronnie Kessel, CEO of Kessel Group, and co-founder of The I.C.E. St. Moritz, to explore a life shaped by speed, discipline, and a deep-rooted passion for the automotive world. From early dreams of becoming a racing driver and competing at the highest levels of motorsport, to inheriting the responsibility of the family business, following his father’s passing, Ronnie reflects on the pivotal moments that defined both his career and his character. The conversation dives into the transition from racing to leadership within Kessel Group, the balance between competition, dealership life, and classic cars, and why heritage matters as much as performance. Ronnie shares his perspective on how motorsport has evolved, the growing intersection of luxury and racing, and the shared values between craftsmanship in fashion and precision on the track. From obsession with perfection to lessons learned at iconic races such as the 24 Hours of Spa, this is a candid look at ambition, responsibility, and the enduring romance of cars. Filmed in Andermatt, Switzerland. Chapters: (00:00) Intro ✨ (03:18) Racing 🏎️💨 (04:44) F1 & Family 🏁👨‍👩‍👦 (06:49) Sport Today 🏟️⚡ (09:03) From Racing To The Family Business 🏎️➡️🏢 (12:17) Racing, Dealership, or Vintage Cars? 🏁🚗 (13:16) I.C.E. St Moritz 🧊🚘 (14:36) Inheriting Responsibility 🧬⚖️ (17:18) Then vs. Now ⏳🔄 (19:17) C.A.R.S. 🚗📐 (19:57) Racing As A Fashion 🏎️👗 (21:13) Specialising vs. Expanding 🎯🌱 (25:43) Importance Of Classic Cars & Heritage 🚘🏛️ (27:01) What Do People Think Of Cars? 🤔🚗 (30:46) Formula 1 🏎️🏁 (34:24) 24 Hours of Spa ⏱️🏎️ (36:43) Intersection of Luxury, Motorsport & Performance 💎🏎️ (39:46) Shared Values Between Racing & Loro Piana 🤝🏻🧵 (40:51) Perfection & Obsession 🎯🔥 (43:37) Lessons Learnt 📘💡 (45:49) Advice To Younger Self 🪞💬 (50:54) Entering The Automotive World 🚪🚗 (53:14) À La Poubelle vs. Fantastique 🗑️✨ (55:18) Dream Three-Car Garage 🚗 Learn more about your ad choices. Visit megaphone.fm/adchoices

The Gstaad Guy sits down with Giuliano Calza, founder and creative force behind GCDS, to explore the mindset, conviction, and storytelling that shaped one of fashion’s most distinctive modern brands. From his upbringing and early dreams to moving to China and building a new life from scratch, Giuliano reflects on the moments of discomfort and discipline that fuelled his personal and creative growth. The conversation dives into the codes of branding, the meaning behind logos, and why being a strong storyteller is essential to building something that resonates. Giuliano speaks openly about values, perspective, and the importance of surrounding yourself with the right people and environment to grow. He also touches on why fashion lost some of its fun, what luxury really means today, and why belonging matters more than status. A candid look at conviction, creativity, and what it takes to turn vision into something lasting. Filmed at Mandarin Oriental, Milan. Chapters: (00:00) Intro ✨ (02:22) GCDS 👕✨ (05:23) Upbringing 👶🏻🏡 (08:18) An Unserious Generation 😜📱 (12:04) The Codes of Branding 🧬🏷️ (13:13) Being a Dreamer ☁️💭 (14:33) Moving to China ✈️🇨🇳 (19:00) A New Life 🌅✨ (20:51) I Was Given Back What Seemed Stolen 🔄💎 (24:58) What the Logo Represents 🔣✨ (28:36) Being A Successful Storyteller 📖🌟 (32:02) Same Values, Different Perspectives ⚖️👁️ (34:43) What You Look For In People Around You 🔍👥 (37:20) Discovering Giuliano Calza 🔎⭐ (39:57) Discomfort & Discipline Power Growth 🧗‍♂️🔥 (43:24) Right Mindset And Environment For Growth 🧠🌱 (44:55) Making The Most Out Of Situations 🔄💡 (47:24) Strong Conviction 💪🏻🎯 (50:27) Fashion Lost Its Fun 👗😕 (53:30) Luxury Is Something To Belong 💎🤝🏻 (55:30) À La Poubelle vs. Fantastique 🗑️✨ (1:02:01) Advice To Self 🪞💬 (1:04:48) Family Business 👨‍👩‍👧‍👦🏢 (1:05:09) Driver For Success 🚗🔥 (1:06:46) Heaven Alone Is Hell, & Hell With Friends Is Heaven 😈🤝🏻😇 Learn more about your ad choices. Visit megaphone.fm/adchoices

The Gstaad Guy sits down with Davide De Pierro, writer, storyteller, and viral voice behind The Letters I Never Sent, for a conversation that explores the messy, tender, and often hilarious reality of being human. Known for his clarity, honesty, and emotional precision, Davide reflects on the inspirations that shaped his writing, why “the how matters more than the what,” and the radical act of caring deeply in a world that rewards detachment. The conversation dives into modern dating, expectations, accountability, and the quiet wisdom found in discovering how you truly feel. Davide unpacks the difference between being impressive and being loved, why perfection is a trap, and what role empathy plays in conflict resolution and navigating relationships. From role models to nostalgia, from self-awareness to the art of speaking simply, he offers a grounded and compassionate look at why so many of us struggle, and why none of us are alone in it. A thoughtful and emotionally resonant episode about relationships, identity, and the lifelong work of becoming a person. Filmed at Casa Cipriani New York’s Premier River View Suite. Chapters: (00:00) Intro ✨ (04:59) The Inspiration ✨💡 (06:35) “Two Feet In One Shoe” 👣👠 (08:29) The How is More Important Than The What 🧭⚙️ (10:30) Caring Deeply ❤️🫂 (15:50) Writing Letters ✍🏻💌 (16:58) Captain America 🛡️🇺🇸 (17:49) “Find A Man Who Doesn’t Have Social Media” 🙅‍♂️📱 (22:45) Girl At A Bar 🍸👩 (25:54) Being Impressive vs. Being Loved 🌟❤️ (27:22) Expecting Perfection 🎯✨ (29:32) Be Monogamous In Your Dating Life ❤️🔒 (31:21) Role Models 🌟🧍‍♂️ (32:00) “Peasantry” 🧺😅 (36:38) Sharing Struggle With Someone 🤝🏻💭 (37:40) Wealthy People Don’t Love Each Other 💰💔 (40:16) “Peasant” 🧺😂 (41:57) Conflict Resolution & Problem Solving 🧩🤝🏻 (45:24) “It’s Easier For A Camel To Pass Through The Eye of a Needle…” 🐪🪡 (48:45) Accountability 🪞✔️ (50:04) Deficit of Self-Awareness 🤔❌ (53:04) Speaking Calmly & Simply 🧘‍♂️💬 (56:14) ”It’s Really Hard To Be A Person” 😔🌧️ (1:00:09) Trying To Change People 🔧👤 (1:01:58) Getting To Know People 👥💬 (1:06:30) Nightclub Analogy For Dating 🕺💘 (1:08:03) If It’s Not Sweet In The Beginning Then What’s The Point 🍯💞 (1:10:13) Accepting Someone’s Faults 🫂💛 (1:12:33) Taking Advice 👂🏻📘 (1:14:34) “The Letters I Never Sent” 💌🕊️ (1:16:11) Discovering How I Feel 🧠❤️ (1:19:42) Relationship Games 🎭🎯 (1:23:07) Toxic Tendencies ⚠️💔 (1:25:16) Women Always Know 👩‍🦰👀 (1:30:23) Remembering Someone Fondly 🌸💭 (1:32:04) Dealing With Your Ex 😬📱 (1:34:55) Reuniting With An Ex 🔄❤️ (1:36:05) Why We Want Partners ❤️🤝🏻 (1:38:49) Nostalgia 📼💞 (1:43:28) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices

The Gstaad Guy sits down with Yusra Mardini, Olympic swimmer, UNHCR Goodwill Ambassador, and the real-life inspiration behind The Swimmers, to explore one of the most extraordinary journeys of courage, resilience, and reinvention. From her childhood in Damascus and the moment war changed everything, to the harrowing escape across the Aegean Sea and rebuilding her life in Germany, Yusra reflects on the experiences that shaped her both as an athlete and as a storyteller. The conversation dives into the power of swimming as an anchor through chaos, her unlikely path to the Olympic Games, and the global impact of having her story portrayed on screen. Yusra opens up about public speaking, refugee advocacy, and how sharing her truth became a way to give hope to millions. She also discusses her creative future in filmmaking, the weight of expectations, and the importance of mental health after trauma. A moving look at courage, identity, and what it means to keep dreaming, even when the world tells you to stop. Filmed in the One&Only One Za’abeel Royal Suite. Chapters: (00:00) Intro ✨ (01:15) Life on the Road 🌍✈️ (01:54) USC Film Path 🎓🎥 (02:50) Power of Storytelling ✏️❤️ (03:32) Love for Swimming 🏊‍♀️💙 (05:22) The Swimmers Film 🎬😭 (06:52) Born in Damascus 🇸🇾🏠 (07:50) War Begins 💥😔 (08:13) Missile in Pool 🚨🌊 (08:46) Losing Home 🏚️💔 (10:37) Decision to Flee 🧭😢 (12:00) Smuggler Journey ⚠️🚌 (13:10) Reaching Lesvos 🇬🇷🌊 (14:40) Sea Crossing 🚤😱 (15:11) Arriving in Germany 🇩🇪✨ (17:32) Olympic Dream 🏅🔥 (22:12) Olympic Selection 🎉🏊‍♀️ (24:28) Opening Ceremony 🎆🌍 (25:36) Global Impact 🌐💫 (27:05) Public Speaking 🎙️🌟 (31:12) Refugee Advocacy 🤝🏻🌿 (34:58) Directing Dreams 🎬🌙 (42:28) Mental Health 🧠💛 (49:15) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices

The Gstaad Guy sits down with Nick Tran, president of First Round & former CMO of TikTok, and one of the most inventive minds in modern marketing, to explore what it really means to stay true to yourself in a world shaped by algorithms, speed, and constant reinvention. With a career built at the intersection of culture, creativity, and technology, Nick reflects on navigating chaos, solving problems through imagination, and building brand affinity in an era where attention is the most valuable currency. The conversation dives into how social media rewired culture, the rise of AI as a tool that empowers both creators and consumers, and why authenticity, not perfection, wins in the digital arena. Nick shares lessons from the inside of one of the world’s most influential platforms, offering rare insight into storytelling, community, and the evolving relationship between people and technology. A thoughtful look at the future of content, identity, and creativity in a world where anyone can make anything. Filmed at Casa Cipriani New York’s Premier River View Suite. Chapters: (00:00) Intro ✨ (01:17) Social media & TikTok 📱🎵 (02:32) AI social media 🤖📲 (03:18) The most successful lies 🎭⚠️ (06:31) AI servicing creators & consumers 🤖🎨👥 (09:48) Oversupply of AI-generated content 📚🤖🌊 (12:08) Producing campaigns 🎥📈 (12:57) Organic socials 🌱📱 (15:36) Community building 🧑‍🤝‍🧑🌐 (18:14) Becoming a CMO 🎓💼 (22:05) Having a calm demeanour 😌🌿 (24:14) Problem solving 🧩💡 (28:45) Brand affinity ❤️🏷️ (32:57) Content strategy 🗂️🎯 (37:08) Whoop ⌚⚡ (41:33) Solving chaos 🔥➡️🧠 (44:03) Building a team 🧱👥 (45:55) Working in lean environments 🪶💼 (54:49) Saily ⛵📱 (56:46 )University 🎓📘 (1:01:36) Screen time 📱⏱️ (1:04:19) Knowledge access vs. acquisition 🔍📚⚖️ (1:08:16) Process matters ⚙️🧠 (1:09:33) “Marketing at the speed of culture” ⚡🎨🌍 (1:15:32) À La Poubelle vs. Fantastique 🗑️✨ (1:18:44) Internet awareness & cultural curiosity 🌐👁️💭 (1:19:41) Freelance vs. full-time 🧑‍💻↔️🏢 (1:25:30) Small teams 👥✨ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices