The Gstaad Guy Podcast
The Gstaad Guy
Show overview
The Gstaad Guy Podcast launched in 2025 and has put out 66 episodes in the time since. That works out to roughly 75 hours of audio in total. Releases follow a weekly cadence.
Episodes typically run an hour to ninety minutes — most land between 1h 1m and 1h 16m — and the run-time is fairly consistent across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed 6 days ago, with 33 episodes already out so far this year. Published by The Gstaad Guy.
From the publisher
The Gstaad Guy Podcast is your backstage pass to the untold stories behind excellence. Hosted by The Gstaad Guy, out of character, this guest driven, unscripted series explores the real journeys, challenges and turning points that shape those who have mastered their craft. From global tastemakers and industry leaders to creative pioneers and cultural outliers, each episode reveals what it really takes to achieve excellence. Through humour and curiosity, The Gstaad Guy peels back the layers to uncover the grit behind the glamour, offering listeners a rare glimpse into the worlds usually kept behind closed doors. Instagram: https://www.instagram.com/gstaadguypodcast TikTok: https://www.tiktok.com/@gstaadguypodcast
Latest Episodes
View all 66 episodesFounder & Chairman of Cookson Adventures: Henry Cookson – Polar Records, Real Wealth, & the Legacy Question
IM8 Co-Founder & CEO: Danny Yeung – Serial Entrepreneurship, David Beckham, & Building the World's Most Complete Daily Essential
Design Historians, Authors & Curators: Charlotte & Peter Fiell – Collecting, Watches, Taschen & Why Everything Is Designed
Eight Sleep Co-Founder & CEO: Matteo Franceschetti – Sleep Optimisation, Billion Hours of Data, & Why Recovery Is the Last Frontier of Human Performance
Jaded London Co-Founders: Jade & Grant Goulden – Disruption, the London Look, & Building a Fashion Brand Without a Business Plan
Il San Pietro di Positano Owner: Vito Cinque – Family, Farm to Table, & the Art of Making the Complex Look Simple
Complex CEO: Aaron Levant – Street Culture, the Convergence of URL and IRL, & Why Curation Is the Highest Form of Innovation
SKIMS Co-Founder & CEO: Jens Grede – Timelessness, the American Dream, & What It Really Means to Make a Simple Product Great
Explora Journeys President: Anna Nash – The Ocean State of Mind, Redefining Luxury Travel, & Why Time Is the Ultimate Currency
Summer Fridays Co-Founder: Marianna Hewitt – Building a Real Brand, Cross-Generational Community, & Why There Are No Quick Wins
Langosteria Founder & CEO: Enrico Buonocore & Strategy Manager: Alessandra Maestroni – Intuition, Understated Excellence, & Building Italy's Most Desired Table
Bentley Motors Chairman & CEO: Dr. Frank-Steffen Walliser – Heritage, Industrialised Craftsmanship, & the Most Complex Consumer Good in the World
The Business of Fashion Founder & CEO: Imran Amed – Following a Feeling, Being a Pioneer, & Building the Voice of an Industry
Classic Car Dealer, Collector & Writer: Simon Kidston – Classic Cars, Earned Authenticity, & Doing What You Love
Hyle Consulting Founder: Riccardo Pozzoli – Building Brands, the Italian Dream, & Tradeoffs That Define a Life
Comedian, Actor, & Impressionist: Matt Friend – Finding Your Voice, Reading the Room, & Why Laughter Is the Last Honest Thing
Augustinus Bader Co-Founder & CEO: Charles Rosier – Stem Cell Science, The Cost of Conviction, & Building a Skincare Icon
Michelin-Starred Chef & Sushi Master: Endo Kazutoshi – Destiny, Discipline, & The Art of Omakase
Founder of de PURY, Auctioneer, Art Dealer, Collector & DJ: Simon de Pury – Collecting, Taste & The Power of Curiosity
Former Banker & Master Tailor: PROFF (AskOkey) – Reinvention, Identity, & The Power of Dressing Well
The Gstaad Guy sits down with PROFF, the man behind the AskOkey universe, a former JP Morgan investment banker turned tailor, blogger, and one of the most quietly compelling voices in men's style, to explore what it truly means to dress with intention and live with purpose. From the boardroom to the cutting table, PROFF reflects on a life shaped by reinvention, resilience, and the profound relationship between how we dress and how we carry ourselves. The conversation ventures into the philosophy beneath the cloth: the stoicism that steadies him, the desire to grow that drives him, and the responsibilities inherited along the way that forced him to find his footing faster than most. PROFF shares what it means to build something from nothing, why necessity has always been his greatest teacher, and how observation, solitude, and a commitment to becoming the best version of yourself can quietly transform a life. A thoughtful and deeply personal conversation about identity, grit, and the elegance of knowing exactly who you are. Filmed in the One&Only One Za’abeel Royal Suite. (00:00) Intro ✨🎙️ (00:58) Aura ✨🌀 (02:55) Solaro Suit 👔🌞 (05:32) Ask Okey Universe 🌍🙏🏼🙏 (07:49) Public Persona 🎭😎 (09:55) Becoming A Tailor 🧵✂️ (11:58) Audience Engagement 🎤👥 (15:04) What You Stand For 🏛️💪🏻 (17:00) Life Changing Moment ⚡🔄 (20:00) JP Morgan 🏦💰 (26:30) Playbook For Life 📖🗺️ (28:27) Stoicism 🧘⚖️ (30:18) Desire To Grow 🌱📈 (34:18) "Why Am I Doing This?" 🤔💭 (37:40) Spending Time Alone 🌙🚶 (38:49) "The Journey vs. The Destination" 🛤️🏁 (40:49) The Irony Of Life 😏🔄 (43:46) Being Content With Progress 😌✅ (47:35) Family 👨👩👧👦❤️ (48:39) Necessity Is The Mother Of Invention 💡🔧 (53:00) Gentle Guidance 🧭🌿 (53:26) Grit 💪🏻🔥 (57:25) The Greatest Gift Is Observation 👁️🎁 (59:56) Knowing Where You Come From 🌍🏠 (1:02:21) Be The Best Version Of Yourself 🌟💯 (1:05:38) Looking For Knowledge 📚🔍 (1:08:01) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices