Why is it important to communicate in your marketing your ESG efforts?
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Show Notes
Why is it important to communicate in your marketing your ESG efforts?
In this episode Christian Bartsch will look into the needs to communicate your positive efforts to protecting the environment, society and governance.
People tend to overcomplicate and misinterpret the taxonomy around ESG.
Even small companies can make ESG into a competitive advantage. You do not need to spend thousands of bucks to become ESG compliant.
There are a few simple steps and a mindset shift. Nevertheless, we want to focus on communicating our positive contribution to the environment and society. How do we achieve this kind of ethical marketing?
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