The Growth Zone

This podcast episode will provide you valuable insights about the impact of AI on information security and why startups developing A technology embrace ISO 27001 certification. Innovative startups are processing a lot of data of all kinds. This creates an anxiety in society as politicians and civil rights activists fear the worst happening. By committing to ethical standards and improving information security, startups can gain the trust of users.Key questions answered in the podcast:How does information security help startups?Does ISO 27001 have an impact on AI startup valuations?Is there a specific certification for AI Startups? What is the difference between ISO 27001, ISO 27018 and ISO 27091?How should an AI empowered startup build its ISMS?The information security management systems (ISMS) for organizations that develop AI based technology needs to handle not only the development and operations of the technology but also the rapidly changing legal framework around them.You will har about the different trends in North America, UK and the EU zone. AI is a technology not only very trendy but also a risk to society. Some startups in Germany are using iso 27001 to handle information security issues. Listen to this episode and gain moere insights.GET THIS BOOK >>> ISO 27001Don't miss out on how to introduce ISO 27001:2022 into your business to be sustainable and enforce information security, while avoiding unnecessary project bloating and eccessive consulting fees. Get the 2023 edition of "Information Security based on ISO 27001 Strategies: A Leadership Introduction to Information Security" written by Christian Bartsch.It is available at Amazon, Barnes and Noble and other retailers:ISBN: 979-8865141501 SoftcoverASIN: B0CNPNGTR6 Kindle edition

In this episode, Christian will explain how you can use an ISO Certificate to gain more business clients. Companies can get their management systems certified for different ISO standards. A management system ist not some kind of hardware, but actually a set of documents outlining how the organisation wants to manage an aspekt ob business.If you are active in a B2B world, then you need a very different set of tools to attact and convince buyers. It is a very different game selling water to consumers compared to selling water pipes to large manufacturers of vehicles.This is why the technical and procurement departments look for potential suppliers all the time. When they find a potential candidate, they try to validate them even before getting in contact with them. Christian experienced this during his apprenticeship at BMW, when he was shown how to differentiate between great part manaufacturers and those who are not fit for the just in time manufacturing of cars.This is why ISO Certifications are so important to suppliers and B2B clients. Nevertheless, a certification by a non accredited certification body will not help you land a profitable contract.GET THIS BOOK >>> ISO 27001Don't miss out on how to introduce ISO 27001:2022 into your business to be sustainable and enforce information security, while avoiding unnecessary project bloating and eccessive consulting fees. Get the 2023 edition of "Information Security based on ISO 27001 Strategies: A Leadership Introduction to Information Security" written by Christian Bartsch.It is available at Amazon, Barnes and Noble and other retailers:ISBN: 979-8865141501 SoftcoverASIN: B0CNPNGTR6 Kindle edition

Gain an understanding of how risk analysis will help you successfully achieve your iso 27001 certification and improve your ESG rating. Green Cyber security is becoming an important factor for businesses in Europe and North America.Here Christian explains how the ISO 27001 Risk Anaylsis process (German: Risikoanalyse nach ISO 27001) would take place. It is a quick and easy explanation of the steps. He explains that you do not need to overcomplicate the ISMS documentation. Writing the ISMS Documentation is not an easy task for someone who isn't deep in the ISO world. That is why it is recommendable to get help from an ISO 27001 Consultant (https://acato.co.uk) so that you save time, pain and money. GET THIS BOOK >>> ISO 27001Don't miss out on how to introduce ISO 27001:2022 into your business to be sustainable and enforce information security, while avoiding unnecessary project bloating and eccessive consulting fees. Get the 2023 edition of "Information Security based on ISO 27001 Strategies: A Leadership Introduction to Information Security" written by Christian Bartsch.It is available at Amazon, Barnes and Noble and other retailers:ISBN: 979-8865141501 SoftcoverASIN: B0CNPNGTR6 Kindle edition

In this episode you will find out, how to the ESG rating system and the newly released ISO27001:2022 ISO Certification interact to influence a company's ability to attrack funding and new key clients. ESG is putting a growing emphasis on Information Security and Green Cyber Security. This is eventually leading to an influencial factore that impacts a company's ability to get funding, new clients aor even reduce their insurance costs. The ESG Rating is negatively impacted if a business has no apparent efforts towards protecting personal data or implementing an information security management system (ISMS). Here Christian explains how the ISO 27001 Certification process would take place. It is a quick and easy explanation of the steps.  He explains that you do not need to overcomplicate the ISMS documentation. Security policies are ther to improve security but not make life hell for employees. Writing the ISMS Documentation is not an easy task for someone who isn't deep in the ISO world. That is why it is recommendable to get help from an ISO 27001 Consultant (https://acato.co.uk) so that you save time, pain and money.  GET THIS BOOK >>> ESG Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 SoftcoverASIN: B0BKWWJL4H Kindle edition GET THIS BOOK >>> ISO 27001 Don't miss out on how to introduce ISO 27001:2022 into your business to be sustainable and enforce information security, while avoiding unnecessary project bloating and eccessive consulting fees.   Get the 2023 edition of "Information Security based on ISO 27001 Strategies: A Leadership Introduction to Information Security" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8865141501 SoftcoverASIN: B0CNPNGTR6 Kindle edition

In this episode you will be mind feeding on how to reach your audience by building trust. Social selling is often stated as happeing on social media platforms such as facebook or linkedin. The reality is htat you need to do social marketing before you can actually do social selling.  Most of the time, people are stuck in social media wasitng time by consuming content instead of selling. The reason is that social media is not really designed for doing business. LinkedIn is actually a recruiting plantform that has been turned upside down. now people are trying to sell their services there by spaming people. Corporattions have hired PR people to create a stream of content supposedly coming from its CEO. The world will realize that a busy CEO has no time for being stuck in social media.  GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 SoftcoverASIN: B0BKWWJL4H Kindle edition

What can you learn from social media and its influence into how busiensses are growing in a even more digital environment? Social Marketing is social selling! Don't just get stuck infront of your screen, but go an meet the person to enjoy a coffee at acafe. Build real raport by having that natural conversation every person really needs. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 SoftcoverASIN: B0BKWWJL4H Kindle edition

In this episode Christian is explaining why developing software is more than jsut blurping endless pages of code. Every project needs planing but also so kind of quality control. Quality management is a competitive advantage for Software companies GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 SoftcoverASIN: B0BKWWJL4H Kindle edition

In this episode, Christian will provide insights into why our education providers (schools, universities, academies) need to tacles thier information security in a more reliable way. ISO 27001 is becoming an important part of delivering knowledge for Education providers GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 SoftcoverASIN: B0BKWWJL4H Kindle edition

In this episode, christian will share insights that are driving revenues for automotive suppliers and consulting services doung business with automotive companies. Information Security has become an ever growing key component in the automotive industry. That is why the TISAX assessments are increasingly a deal maker or killer. Companies without a TISAX assessed ISMS are more likely to losose a bid for a tender to become a core supplier. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 SoftcoverASIN: B0BKWWJL4H Kindle edition

Don't look at your local bank like a crocodile. Build a relationship where they can help you without biting off your leg. Christian explains where banks can be helpful and how alternative funding can be a better choice. Unterstand in rapid mind feeding mode how venture capital and venture investors help you grow. If you enjoyed this episode, please share on social media or pass on a link to this episode to your business contacts. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

Understand what you can change in your sales process to generate sustainable and consitent revenue. Don't fall into the trap of trying to get a reward before the big reward is ready to be collected! If you enjoyed this episode, please share on social media or pass on a link to this episode to your business contacts. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

In this episode Christian explains how to build meaningful relationships with suppliers of all sizes and distances. Cooperation leads to mutual business arangements that help all involved parties grow their revenue and margins. Core topic: How to boost cooperations and supplier relationships If you enjoyed this episode, please share on social media or pass on a link to this episode to your business contacts. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

In this episode, Christian will explain the benefits of systemization and workflows. He will explore with listeners, how to reduce organizational waste and increase productivity. Learn how gaining extra time and focus can help you increase the deal value. More efficiency generates higher profits but requires consistency. Core topic: How to systematize your business for profix scaling Core message: Create workflows, procedures and management systems to remain lean but with a higher profit margin GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

In this episode Christian will share strategies on, how to deal with problematic buyers that are draining your resources and personal energy. Unfortunately, clients can suddenly turn toxic even, if you have been doing business with them for a decade. Core Message: try to fix the relationship by communicating. Terminate what is unrepairable due to toxic buyer mindset GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

In this episode Christian provides insights into hiring people, who will help build and grow your business. He will also share strategies on, how to deal with performance issues. Hiring the right way allows your business to get on a sustainable path towards growth, that doesn't hurt you, your team or the environment. Core message: Hire for Mindset (aka work attitude) - not Grades or academic titles. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

When your business is growing you will need to change and scale. This includes the way you use your business recources and nature's resources. Today's episode focuses on: Scaling towards sustainable business models A sustainable business model is not based on any green political ideology but on the idea that a growing business must gradually reduce its burn rate and maximize the profit it can generate fron its usage of resources. As a side effect, your staff should suffer less from lack of sleep and your CO2 footprint should gradually shrink as your efficiency rate groes rapidly. In order to do so, you do not need to buy an EV to become sustainable. you can buy an EV like a Tesla Model Y and have a safer driving experience. Nevertheless, you have to focus on other business vehicles to increase your sustainability. This podcast episode will guide you in the right direction. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

Each time a person or company makes a purchase, they are investing trust into your business and output. There are many ways to increase the level of trust, but lets focus on some of the most influential items which help you grow faster. As previously noted in other episodes you can build a trust level that will not only get you that sale but also help you receive introductions to other similar buyers in other organisations you have no existing business relationships. If you enjoyed this episode, please share on social media or pass on a link to this episode to your business contacts. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

When building your business, you will need to get help from outside. You will hire freelancers or other small companies. Some might even be big companies. You need to be aware that such helpers tend to shift your original strategy towards changing them to what they prefer to deliver. This change of strategy might be motivated by their lack of knowledge, their focus on higher margin services or misunderstanding of your business model. Here an example scenario: Imagine you have built an IT company. You are serving SME clients. Every month you grow by 2-10 new SME clients. Gradually you are becoming profitable and adding more staff to your team. Some people you are hiring as full time employees and others you can only afford to have as freelance experts on bord. Eventually you decide that you need to increase the credibility of your new company. You identify a variety of potential methods to increase your website visitor's perception that you are a trustworthy company: branding by association with celebrities (e.g., Actors, politicians) branding by certification (e.g., ISO 9001 / ISO 27001) Someone might tell you, you need to a photo with a highly controversial politician. In reality, they want to make some extra benefits for themselves, while ignoring the fact that this celebrity might drive your clients away and thereby cost you a large portion of your revenue. On the other hand, getting your organisation certified for having a trustworthy quality management system in place might even attarct larger clients that generate far higher revenues. Once you have those enterprises as clients you can use their branding to show that you are trustworthy because these large companies do not buy from everyone. Of couse, an enterprise in today's time will expect you to also have an ISO 27001 certification. In a later episode i will provide more guidance on the subject of company certifications. In particular SaaS Companies need today a information security management system which is certified in accordance with the international ISO 27001 standard. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

When designing, building, redesigning and growing a business, people often ignore the basics of market positioning by not understand who they are actually serving. Today's episode focuses on: Why is your client avatar a tripping stone or stepping stone? What is a client avatar? A client avatar is a ficticious character representing our ideal client. By profiling this person's life and business habbits, we get a better understanding of what drives this person to say yes or no to our offer. This avatar profile is not only helpful for face to face sales situations but also for online marketing and funnels. We use a client avatar for B2C and B2B situations. In a B2B avatar we need to understand the mindset of the buyer. This mindset is affected by the local attitude towards new sellers and new products. Some regions are very welcoming while others immediately think you are a risk to their own career, if they buy from you. In contrast to a B2C buyer, a B2B client might be making a 6 figure buying decision which might be questioned by the head of finance or the CEO. A B2C client might only have to justify their purchase with their spouse or someone they are borrowing the remaining amount needed to pay for the product. Hence, people have different voices in their head that are interfering with your communication. Take the time to silence these voices, so that you not only get them to buy but also avoid buyer's remorse. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

In this episode, christian will discuss the 3 Stages towards business growth. No business can jump a stage even if some young business coaches try to convince you of their fake story. No business grows rapidly without burning some kind of resource (cash, reputation, connections, quality, profitability). At first any business will consume more time and money than you desire. If you have valuable connections they can help you expand your market reach but they are not an automatic guarantee that you will grow in a sustainable way by only relying on their connections. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition