The Growth Zone

This podcast episode will provide you valuable insights about the impact of AI on information security and why startups developing A technology embrace ISO 27001 certification. Innovative startups are processing a lot of data of all kinds. This creates an anxiety in society as politicians and civil rights activists fear the worst happening. By committing to ethical standards and improving information security, startups can gain the trust of users.Key questions answered in the podcast:How does information security help startups?Does ISO 27001 have an impact on AI startup valuations?Is there a specific certification for AI Startups? What is the difference between ISO 27001, ISO 27018 and ISO 27091?How should an AI empowered startup build its ISMS?The information security management systems (ISMS) for organizations that develop AI based technology needs to handle not only the development and operations of the technology but also the rapidly changing legal framework around them.You will har about the different trends in North America, UK and the EU zone. AI is a technology not only very trendy but also a risk to society. Some startups in Germany are using iso 27001 to handle information security issues. Listen to this episode and gain moere insights.GET THIS BOOK >>> ISO 27001Don't miss out on how to introduce ISO 27001:2022 into your business to be sustainable and enforce information security, while avoiding unnecessary project bloating and eccessive consulting fees. Get the 2023 edition of "Information Security based on ISO 27001 Strategies: A Leadership Introduction to Information Security" written by Christian Bartsch.It is available at Amazon, Barnes and Noble and other retailers:ISBN: 979-8865141501 SoftcoverASIN: B0CNPNGTR6 Kindle edition

In this episode, Christian will explain how you can use an ISO Certificate to gain more business clients. Companies can get their management systems certified for different ISO standards. A management system ist not some kind of hardware, but actually a set of documents outlining how the organisation wants to manage an aspekt ob business.If you are active in a B2B world, then you need a very different set of tools to attact and convince buyers. It is a very different game selling water to consumers compared to selling water pipes to large manufacturers of vehicles.This is why the technical and procurement departments look for potential suppliers all the time. When they find a potential candidate, they try to validate them even before getting in contact with them. Christian experienced this during his apprenticeship at BMW, when he was shown how to differentiate between great part manaufacturers and those who are not fit for the just in time manufacturing of cars.This is why ISO Certifications are so important to suppliers and B2B clients. Nevertheless, a certification by a non accredited certification body will not help you land a profitable contract.GET THIS BOOK >>> ISO 27001Don't miss out on how to introduce ISO 27001:2022 into your business to be sustainable and enforce information security, while avoiding unnecessary project bloating and eccessive consulting fees. Get the 2023 edition of "Information Security based on ISO 27001 Strategies: A Leadership Introduction to Information Security" written by Christian Bartsch.It is available at Amazon, Barnes and Noble and other retailers:ISBN: 979-8865141501 SoftcoverASIN: B0CNPNGTR6 Kindle edition

Gain an understanding of how risk analysis will help you successfully achieve your iso 27001 certification and improve your ESG rating. Green Cyber security is becoming an important factor for businesses in Europe and North America.Here Christian explains how the ISO 27001 Risk Anaylsis process (German: Risikoanalyse nach ISO 27001) would take place. It is a quick and easy explanation of the steps. He explains that you do not need to overcomplicate the ISMS documentation. Writing the ISMS Documentation is not an easy task for someone who isn't deep in the ISO world. That is why it is recommendable to get help from an ISO 27001 Consultant (https://acato.co.uk) so that you save time, pain and money. GET THIS BOOK >>> ISO 27001Don't miss out on how to introduce ISO 27001:2022 into your business to be sustainable and enforce information security, while avoiding unnecessary project bloating and eccessive consulting fees. Get the 2023 edition of "Information Security based on ISO 27001 Strategies: A Leadership Introduction to Information Security" written by Christian Bartsch.It is available at Amazon, Barnes and Noble and other retailers:ISBN: 979-8865141501 SoftcoverASIN: B0CNPNGTR6 Kindle edition

In this episode you will find out, how to the ESG rating system and the newly released ISO27001:2022 ISO Certification interact to influence a company's ability to attrack funding and new key clients. ESG is putting a growing emphasis on Information Security and Green Cyber Security. This is eventually leading to an influencial factore that impacts a company's ability to get funding, new clients aor even reduce their insurance costs. The ESG Rating is negatively impacted if a business has no apparent efforts towards protecting personal data or implementing an information security management system (ISMS). Here Christian explains how the ISO 27001 Certification process would take place. It is a quick and easy explanation of the steps.  He explains that you do not need to overcomplicate the ISMS documentation. Security policies are ther to improve security but not make life hell for employees. Writing the ISMS Documentation is not an easy task for someone who isn't deep in the ISO world. That is why it is recommendable to get help from an ISO 27001 Consultant (https://acato.co.uk) so that you save time, pain and money.  GET THIS BOOK >>> ESG Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 SoftcoverASIN: B0BKWWJL4H Kindle edition GET THIS BOOK >>> ISO 27001 Don't miss out on how to introduce ISO 27001:2022 into your business to be sustainable and enforce information security, while avoiding unnecessary project bloating and eccessive consulting fees.   Get the 2023 edition of "Information Security based on ISO 27001 Strategies: A Leadership Introduction to Information Security" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8865141501 SoftcoverASIN: B0CNPNGTR6 Kindle edition

In this episode you will be mind feeding on how to reach your audience by building trust. Social selling is often stated as happeing on social media platforms such as facebook or linkedin. The reality is htat you need to do social marketing before you can actually do social selling.  Most of the time, people are stuck in social media wasitng time by consuming content instead of selling. The reason is that social media is not really designed for doing business. LinkedIn is actually a recruiting plantform that has been turned upside down. now people are trying to sell their services there by spaming people. Corporattions have hired PR people to create a stream of content supposedly coming from its CEO. The world will realize that a busy CEO has no time for being stuck in social media.  GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 SoftcoverASIN: B0BKWWJL4H Kindle edition

What can you learn from social media and its influence into how busiensses are growing in a even more digital environment? Social Marketing is social selling! Don't just get stuck infront of your screen, but go an meet the person to enjoy a coffee at acafe. Build real raport by having that natural conversation every person really needs. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 SoftcoverASIN: B0BKWWJL4H Kindle edition

In this episode Christian is explaining why developing software is more than jsut blurping endless pages of code. Every project needs planing but also so kind of quality control. Quality management is a competitive advantage for Software companies GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 SoftcoverASIN: B0BKWWJL4H Kindle edition

In this episode, Christian will provide insights into why our education providers (schools, universities, academies) need to tacles thier information security in a more reliable way. ISO 27001 is becoming an important part of delivering knowledge for Education providers GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 SoftcoverASIN: B0BKWWJL4H Kindle edition

In this episode, christian will share insights that are driving revenues for automotive suppliers and consulting services doung business with automotive companies. Information Security has become an ever growing key component in the automotive industry. That is why the TISAX assessments are increasingly a deal maker or killer. Companies without a TISAX assessed ISMS are more likely to losose a bid for a tender to become a core supplier. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 SoftcoverASIN: B0BKWWJL4H Kindle edition

Don't look at your local bank like a crocodile. Build a relationship where they can help you without biting off your leg. Christian explains where banks can be helpful and how alternative funding can be a better choice. Unterstand in rapid mind feeding mode how venture capital and venture investors help you grow. If you enjoyed this episode, please share on social media or pass on a link to this episode to your business contacts. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

Understand what you can change in your sales process to generate sustainable and consitent revenue. Don't fall into the trap of trying to get a reward before the big reward is ready to be collected! If you enjoyed this episode, please share on social media or pass on a link to this episode to your business contacts. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

In this episode Christian explains how to build meaningful relationships with suppliers of all sizes and distances. Cooperation leads to mutual business arangements that help all involved parties grow their revenue and margins. Core topic: How to boost cooperations and supplier relationships If you enjoyed this episode, please share on social media or pass on a link to this episode to your business contacts. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

In this episode, Christian will explain the benefits of systemization and workflows. He will explore with listeners, how to reduce organizational waste and increase productivity. Learn how gaining extra time and focus can help you increase the deal value. More efficiency generates higher profits but requires consistency. Core topic: How to systematize your business for profix scaling Core message: Create workflows, procedures and management systems to remain lean but with a higher profit margin GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

In this episode Christian will share strategies on, how to deal with problematic buyers that are draining your resources and personal energy. Unfortunately, clients can suddenly turn toxic even, if you have been doing business with them for a decade. Core Message: try to fix the relationship by communicating. Terminate what is unrepairable due to toxic buyer mindset GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

In this episode Christian provides insights into hiring people, who will help build and grow your business. He will also share strategies on, how to deal with performance issues. Hiring the right way allows your business to get on a sustainable path towards growth, that doesn't hurt you, your team or the environment. Core message: Hire for Mindset (aka work attitude) - not Grades or academic titles. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

When your business is growing you will need to change and scale. This includes the way you use your business recources and nature's resources. Today's episode focuses on: Scaling towards sustainable business models A sustainable business model is not based on any green political ideology but on the idea that a growing business must gradually reduce its burn rate and maximize the profit it can generate fron its usage of resources. As a side effect, your staff should suffer less from lack of sleep and your CO2 footprint should gradually shrink as your efficiency rate groes rapidly. In order to do so, you do not need to buy an EV to become sustainable. you can buy an EV like a Tesla Model Y and have a safer driving experience. Nevertheless, you have to focus on other business vehicles to increase your sustainability. This podcast episode will guide you in the right direction. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

Each time a person or company makes a purchase, they are investing trust into your business and output. There are many ways to increase the level of trust, but lets focus on some of the most influential items which help you grow faster. As previously noted in other episodes you can build a trust level that will not only get you that sale but also help you receive introductions to other similar buyers in other organisations you have no existing business relationships. If you enjoyed this episode, please share on social media or pass on a link to this episode to your business contacts. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

When building your business, you will need to get help from outside. You will hire freelancers or other small companies. Some might even be big companies. You need to be aware that such helpers tend to shift your original strategy towards changing them to what they prefer to deliver. This change of strategy might be motivated by their lack of knowledge, their focus on higher margin services or misunderstanding of your business model. Here an example scenario: Imagine you have built an IT company. You are serving SME clients. Every month you grow by 2-10 new SME clients. Gradually you are becoming profitable and adding more staff to your team. Some people you are hiring as full time employees and others you can only afford to have as freelance experts on bord. Eventually you decide that you need to increase the credibility of your new company. You identify a variety of potential methods to increase your website visitor's perception that you are a trustworthy company: branding by association with celebrities (e.g., Actors, politicians) branding by certification (e.g., ISO 9001 / ISO 27001) Someone might tell you, you need to a photo with a highly controversial politician. In reality, they want to make some extra benefits for themselves, while ignoring the fact that this celebrity might drive your clients away and thereby cost you a large portion of your revenue. On the other hand, getting your organisation certified for having a trustworthy quality management system in place might even attarct larger clients that generate far higher revenues. Once you have those enterprises as clients you can use their branding to show that you are trustworthy because these large companies do not buy from everyone. Of couse, an enterprise in today's time will expect you to also have an ISO 27001 certification. In a later episode i will provide more guidance on the subject of company certifications. In particular SaaS Companies need today a information security management system which is certified in accordance with the international ISO 27001 standard. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

When designing, building, redesigning and growing a business, people often ignore the basics of market positioning by not understand who they are actually serving. Today's episode focuses on: Why is your client avatar a tripping stone or stepping stone? What is a client avatar? A client avatar is a ficticious character representing our ideal client. By profiling this person's life and business habbits, we get a better understanding of what drives this person to say yes or no to our offer. This avatar profile is not only helpful for face to face sales situations but also for online marketing and funnels. We use a client avatar for B2C and B2B situations. In a B2B avatar we need to understand the mindset of the buyer. This mindset is affected by the local attitude towards new sellers and new products. Some regions are very welcoming while others immediately think you are a risk to their own career, if they buy from you. In contrast to a B2C buyer, a B2B client might be making a 6 figure buying decision which might be questioned by the head of finance or the CEO. A B2C client might only have to justify their purchase with their spouse or someone they are borrowing the remaining amount needed to pay for the product. Hence, people have different voices in their head that are interfering with your communication. Take the time to silence these voices, so that you not only get them to buy but also avoid buyer's remorse. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

In this episode, christian will discuss the 3 Stages towards business growth. No business can jump a stage even if some young business coaches try to convince you of their fake story. No business grows rapidly without burning some kind of resource (cash, reputation, connections, quality, profitability). At first any business will consume more time and money than you desire. If you have valuable connections they can help you expand your market reach but they are not an automatic guarantee that you will grow in a sustainable way by only relying on their connections. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

In this episode, Christian will explain how you can redesign a business that you already started but now want to redict on a new path. This episode's core topic: Designing a business from scratch that already exists. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

In this episode, Christian looks at how implementing ISO 27001 standards in a business can help form a real Green cyber security. It takes a lot of effort to improve an organization's digital footprint. Buying equipment that is overly consuming energy and damaging the environment once it has to be disposed off, is not a great idea. Longterm IT procurement strategies need to focus on protecting the environment and the business. Cyber security is an important part of the IT infrastructure of an organization, today. By implementing an ISO27001 standard one can improve the sustainability contribution of IT. Nevertheless, Green Cyber security is more than buying a green firewall and green coloured pens. It is more a mindset and longevity game. You score high when you are protecting the environment, local communities and jobs. All 3 need each other to thrive. Find out how to avoid greenwashing in IT departments as ESG is often misused to overcharge companies for products that are in no real sense green. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

The sustainable idea - The fossil fuel scam The fossil fuel industry has been active in keeping sustainable green technology at bay. Greenwashing and ESG are popular methods to make their products appear greener than they really are. Lobbyist are active in many European nations with direct contacts to the heads of state. Find out whats happening - from the Author of the book "The sustainable business idea". What are the green trends and the fake trends. Understand the difference and spot the secret activities that are taking place to discredit any real environmental initiative. People read in socal media that people bought certain products and is was their worst experience. These products apparently were of low quality, they blew up or they simply gave them back. The community in those platforms is then responding in astonishement as they are showing actively with real photos that they own the products and are hapily using them every day. The negative narrative is being spread by hired trolls. This kind of troll farms can be hired to attack entrepreneurs, local politicians and will even amass a mountain of lies to simply discredit any politician or political leader who is daring to threaten the fossil industry with their core products (e.g., oil, gas, coal) and complementary products (ICE cars, ICE vans, Gas heaters), This kind of troll farming is not new. The Russian Governments have been using this strategy for decades to make western social media a toxic environment. The social media scandals of 2022 showed how many employees were needed in social platforms to stop tentions from going crazy. There is so much more. Listen and grow to make better sustainable decisions GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

In this episode Christian will look into how organizations have been using ESG to mislead consumers and B2B clients to believe they are actually environmentally friendly and not hurting local communities. There are many SMEs who are actually making a real effort to protect the environment by reducing waste, energy consumption and optimizing their supply chain. In contrast some of the old economy industries are using fake green labels and lobbyists to promote their greenwashed products. Consumers and businesses need to avoid such dirty products as they hurt local communities, the wild life and future generations. It is not just about being ESG compliant but about being a positive impact on the planet. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

In this podcast episode, Christian will share with you, why is it important to implement a green cyber security in an organization. At first you might ask, what is actually the difference between green cyber security and cyber security. The "green" in this IT security strategy tries to not only make an organizational environment safer for users but also reduces the negative impact of the cyber technology on the environment. When we look at the EU taxonomy in regards to ESG, we need to realize that our IT infrastructure consumes a lot of energy and in some cases also polutes our local environment. some datacenters use ground water and river water to cool its room temperature. Eventually the warm water is often pumped back into the local water system. This leads to substantial problems for animals, plants and farmers in that vicinity. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

In this episode, Christian discusses with Zoltan how B2B startup sales strategies can make a difference. Who is Zoltan A. Vardy? Zoltan is a startup mentor, trainer, and speaker who helps B2B tech founders build predictable, recurring revenues and scale their sales globally by applying his business development blueprint called The Launch Code. Zoltan was formerly Sr. Vice President/Global Sales at NBC Universal International and a regional CEO at Germany’s ProSiebenSat1 Media. He helped launch a dozen media, technology, and professional services businesses including eEuropeMedia, Brainient, and Antavo, where he also serves as Chairman. He was born & raised in the US, graduated from Cornell University, and divided his time between London and Budapest. He tests his personal limits by participating in Spartan Race obstacle course races. Linkedin: https://www.linkedin.com/in/zoltanvardy/ Get Zoltan's free video guide: https://zoltanvardy.com/podcast

The topic of this episode is: CyberAttacks are costing businesses and consumers millions of dollars each year, through ransomware, data breaches, and stolen funds. So, how do we prevent this? Investing! Who is Bryan Kuderna? Certified Financial Planner Bryan M. Kuderna believes the tech space offers many opportunities for passive income. In 2020, “the cybersecurity insurance market was valued at $7.35 billion and is expected to reach over $27 billion by 2026, registering a compound annual growth rate of 24.30 percent over the forecast period,” says Kuderna. Draw from his new book, "What Should I Do with My Money?: Economic Insights to Build Wealth Amid Chaos" great insights for your own actions. Get his book NOW on Amazon: https://amzn.to/40wqV9w

Trust is an important part of driving sustainability in an organization. Questions: 1) How can we build that trust in an organizational culture that deliveres real results for all stakeholders? 2) Is there a proven trust model that can spark action in people in- and outside of an organization? Who is Jim? Jim is the Chief Sustainability Officer at Zai Lab, where he drives the design of the global biopharmaceutical company’s sustainability vision and strategy. Jim is also the author of the forthcoming book "Trust in Action" on the role of trust in tackling society’s biggest challenges and how leaders can cultivate it. Jim offers a unique perspective on how trust forms the foundation for getting things done in an increasingly polarized society. Jim is a longtime advocate and developer of diverse and inclusive organizational cultures that deliver results for customers, employees, supply chains, communities, and investors. A frequent keynote speaker on topics including DE&I, sustainability, and trust, Jim was named one of Compliance Week Magazine’s Top Minds in 2019. As a respected leader in business transformation, he has led and developed groundbreaking programs for large scale organizations such as AstraZeneca, as well as providing strategic guidance to smaller organizations as Chair of Vizibl’s Strategic Advisory Board. Connect with him on LinkedIn: https://www.linkedin.com/in/jimmassey/ Get his book on amazon: https://amzn.to/3nev7fE

What are the In-Demand Content Marketing Formats for 2023 GET THIS BOOK >>> Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN: B078WX5VKF Kindle edition or read more about it here: https://meetchrisbartsch.com/books-on-marketing/

Gain an insight into the Role of AI in Content Marketing in 2023. GET THIS BOOK >>> Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN: B078WX5VKF Kindle edition or read more about it here: https://meetchrisbartsch.com/books-on-marketing/

Get insights into how Lead Generation Channels rank and will impact 2023 GET THIS BOOK >>> Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN: B078WX5VKF Kindle edition or read more about it here: https://meetchrisbartsch.com/books-on-marketing/

See how google is fighting ChatGBT created content! As google feels extremely vulnerable to being replaced by ChatGBT they are clearly warning people that they will penalize website owners who are too lazy to create original content and simply use ChatGBT. Many SEO agencies who let this AI tool write the content will soon see their client websites drop out of google. GET THIS BOOK >>> Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN: B078WX5VKF Kindle edition or read more about it here: https://meetchrisbartsch.com/books-on-marketing/

Find out how Google's Lighthouse 10 will affect your ranking. Largest Contentful Paint (LCP) and Speed Index are usually better for a page's contents feeling loaded than a count of active network requests. Lighthouse 10 brings a brand new performance audit and a significant change to another. GET THIS BOOK >>> Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN: B078WX5VKF Kindle edition or read more about it here: https://meetchrisbartsch.com/books-on-marketing/

This episode is all about how to structure an article to make google help your website rank on page 1. Your article needs to be relevant but also well strctured. Even if you already have great content, you need to make sure your CMS, Wordpress or other design tools have not added wrong coding. This can happen very unexpectedly. On one page i once got highlighted by my SEO tools that i had several H3 titles with no text in them. That was astonishing as i would normally never do such a crappy job only websites. So i went to investigate and at first, couldnt see any empty H3. Looking at the page using another bowser i couldn't find it either, until i decided to check the generated html code manually. There it was in between lines of code. Now the problem was even rooted much deeper. These H3 titles were not created by me but by a design element that had been placed in the particular page. In this episode, i will share with you how to find such and how to fix it rapidly. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition

In this episode lets focus on: "How we look for longtail keywords to outplay large competitors". Building an organic visiblity is important to have a marketing based on SEO and SEM strategies. it is unhealthy to only focus on only one of those! This takes time but is worth the effort. GET THIS BOOK >>> Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN: B078WX5VKF Kindle edition or read more about it here: https://meetchrisbartsch.com/books-on-marketing/

In this episode we will look into How do we create a quality backlink for our websites. Create a quality backlink for websites by having the right anchor text, avoiding link farms and spammy backlink building services. When you check out a backlink automation provider, you will notice in some cases that they used their service themselves to generate a certain level of visibility. In tools like Sistrix you will see the backlinks and also the quality. If you generate 600 backlinks per month (=600/30 = 20 / day), you need to consider, if they are really of any value. 20 backlinks per day is possible, but only if you have humans adapting the texts and connecting them with valuable content. If you are simply collecting garbage backlinks you will most likely be given a penalty by google once the algorythm realizes you are cheating very badly. Sponsor of this Episode: Econry is an international training academy focused on innovative subjects. Companies, government employees and students use this to upskill their talents. In Germany the department of labour sponsers courses for unemployed. In other countries there are other options to help finance this additional education. Econry also cooperates with several universities and academies focused on other complementary niches. You might ask what econry focuses on. With AI being an important element of business, econry is looking to provide knowledge where this technology is relevant. Hence, this also applies to marketing, sales and even cyber security. Any company pumping marketing content into the inernet space needs to ensure that customer data is safely transmitted and stored. If this is poorly done, the trust will be lost and any great sales person will have difficulty convincing a buyer that they are safe with you. You can take courses from Neural Networks to Multi-plattform development, Cyber Security, SEO and HR Retention. Most of the courses are streamed live but some are also available at on demand video in combination with live workshops. If you want to learn a subject properly you need some level of human help. Hence it is a wise idea to look at how Tesla has used neural networks to drive their global innovation success. This is where Deniz and his team of scientists are teaching people how to design and implement neural networks for industrial and consumer products. This is done via the neural network engineer course which is taught at econry. As a global education provider, econry is a partner of selected universities and manufacturers. Thereby increasing the career options for people with and without a university degree.

In this episode we will look into: What strategy can you use to generate leads to a new website. You can use Search Engine optimization (a.k.a. SEO) to build visibility in search engines so that your website generates leads and increses your revenue. Sponsor of this Episode: Econry is an international training academy focused on innovative subjects. Companies, government employees and students use this to upskill their talents. In Germany the department of labour sponsers courses for unemployed. In other countries there are other options to help finance this additional education. Econry also cooperates with several universities and academies focused on other complementary niches. You might ask what econry focuses on. With AI being an important element of business, econry is looking to provide knowledge where this technology is relevant. Hence, this also applies to marketing, sales and even cyber security. Any company pumping marketing content into the inernet space needs to ensure that customer data is safely transmitted and stored. If this is poorly done, the trust will be lost and any great sales person will have difficulty convincing a buyer that they are safe with you. You can take courses from Neural Networks to Multi-plattform development, Cyber Security, SEO and HR Retention. Most of the courses are streamed live but some are also available at on demand video in combination with live workshops. If you want to learn a subject properly you need some level of human help. As a global education provider, econry is a partner of selected universities and manufacturers. Thereby increasing the career options for people with and without a university degree. Who is actually on the Team of econry? The founders and trainers are experts in their particular niche. Christian, the leading founder is an expert in Cyber Forensics, New Business Development and Multi-Channel Market Entry Strategies (SEO, SEM, Coldcall, , while leading companies in 4 countries. Deniz, is a Researcher and University Professor focused on AI, VR, VX and Online Marketing. Eren is a cyber security and virtualisation expert, who has worked on google VR projects. Neylan is an expert in HR, Recruiting and leads several train-the-trainer programs to improve the quality of educators. Econry.de itself is the education section of ACATO GmbH, which is a Vodafone Enterprise Partner, Member of the Dell Expert Network and Partner of several Software and hardware manufacturers. This also includes SEO / marketing tools and automation solutions, e.g. keap / infusionsoft, memberium, TechSmith, ... Hence, people looking for a new career path have access to a wide variety of specialized knowledge from the founders and the trainers who also help educate more people in different languages. Some o the upcoming courses will include the "Digital Business Growth Expert" which is a combination of Search Engine Optimization Training and Branded Marketing Strategist.

Entrepreneurs differ from small business owners by the way they invest their profits back into the company. Based on this narrative we will look at Why you need to use Twitter blue to get new qualified leads. Generating leads does not automatically mean that you spam peoples inboxes. This insane strategy is the general BS that some Sales Gurus try to tell you to do. That will not get you to a sustainable level of revenue. Find out how to do it properly on Twitter and linkedin. Sponsor of this Episode: Econry is an international training academy focused on innovative subjects. Companies, government employees and students use this to upskill their talents. In Germany the department of labour sponsers courses for unemployed. In other countries there are other options to help finance this additional education. Econry also cooperates with several universities and academies focused on other complementary niches. You might ask what econry focuses on. With AI being an important element of business, econry is looking to provide knowledge where this technology is relevant. Hence, this also applies to marketing, sales and even cyber security. Any company pumping marketing content into the internet space needs to ensure that customer data is safely transmitted and stored. If this is poorly done, the trust will be lost and any great sales person will have difficulty convincing a buyer that they are safe with you. You can take courses from Neural Networks to Multi-plattform development (.NET MAUI), Cyber Security, SEO and HR Retention. Most of the courses are streamed live but some are also available at on demand video in combination with live workshops. If you want to learn a subject properly you need some level of human help. As a global education provider, econry is a partner of selected universities and manufacturers. Thereby increasing the career options for people with and without a university degree. Who is actually on the Team of econry? The founders and trainers are experts in their particular niche. Christian, the leading founder is an expert in Cyber Forensics, New Business Development and Multi-Channel Market Entry Strategies (SEO, SEM, Coldcall, , while leading companies in 4 countries. Deniz, is a Researcher and University Professor focused on AI, VR, VX and Online Marketing. Eren is a cyber security and virtualisation expert, who has worked on google VR projects. Neylan is an expert in HR, Recruiting and leads several train-the-trainer programs to improve the quality of educators. Econry.de itself is the education section of ACATO GmbH, which is a Vodafone Enterprise Partner, Member of the Dell Expert Network and Partner of several Software and hardware manufacturers. This also includes SEO / marketing tools and automation solutions, e.g. keap / infusionsoft, memberium, TechSmith, ... Hence, people looking for a new career path have access to a wide variety of specialized knowledge from the founders and the trainers who also help educate more people in different languages. Some o the upcoming courses will include the "Digital Business Growth Expert" which is a combination of Search Engine Optimization Training and Branded Marketing Strategist.

Topic of this podcast: The new model for transforming customer acquisition with the intersection between paid search [Value-based bidding & automation], data science, and performance creative at scale. Who is today's guest? Paris Childress is an Ex-Googler, the CEO & Founder of Hop-Online, and the host of the Paris Talks Marketing Podcast. Paris has grown the agency to a highly recognized and awarded global performance marketing agency. Today, Hop Online is a Premium Google Partner Agency, managing over $20 million in annual performance advertising spend across Google and Facebook. You can find Paris Childress here at LinkedIn: https://www.linkedin.com/in/parischildress/ Sponsor of this Episode: Econry is an innovative training academy focused on innovative subjects. From Neural Networks to Multi-plattform development, Cyber Security, SEO and HR Retention. As a global education provider, econry is a partner of selected universities and manufacturers. Thereby increasing the career options for people with and without a university degree. Who is actually on the Team of econry? The founders and trainers are experts in their particular niche. Christian, the leading founder is an expert in Cyber Forensics, New Business Development and Multi-Channel Market Entry Strategies (SEO, SEM, Coldcall, , while leading companies in 4 countries. Deniz, is a Researcher and University Professor focused on AI, VR, VX and Online Marketing. Eren is a cyber security and virtualisation expert, who has worked on google VR projects. Neylan is an expert in HR, Recruiting and leads several train-the-trainer programs to improve the quality of educators. Econry.de itself is the education section of ACATO GmbH, which is a Vodafone Enterprise Partner, Member of the Dell Expert Network and Partner of several Software and hardware manufacturers. This also includes SEO / marketing tools and automation solutions, e.g. keap / infusionsoft, memberium, TechSmith, ... Hence, people looking for a new career path have access to a wide variety of specialized knowledge from the founders and the trainers who also help educate more people in different languages. Some o the upcoming courses will include the "Digital Business Growth Expert" which is a combination of Search Engine Optimization Training and Branded Marketing Strategist.

Why should we bother doing SEO for our websites? Google is changing a lot but before we even consider running ads or changing our website structure, we need to look at how we can use Search Engine Optimization to improve our foundation in our marketing and sales engines. If our website confuses visitiors or does not match what we were suggesting ahead of visiting it, we will see a growing dropout rate. Before we get someone to click on our website, we need them to actually find us. This is where Search Engine Optimization can help. It has a wide range of activities. Building backlinks, generating valuable content that matched the demand. This podcast episode will look into a few of these aspects. GET THIS BOOK >>> Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN: B078WX5VKF Kindle edition or read more about it here: https://meetchrisbartsch.com/books-on-marketing/

What gets people to learn new skills? In school we were told what to learn. Lets face it: much of it was never of any help to our future lives. Who needs to know how many keys are on a piano keyboard? Why do i need to know this? Kids are learning this stuff although they don't have a piano and are not learning to play it. Same happens with career related education. An apprenticeship has lots to offer, but some things don't get the necessary attention and others are outdated. University studies also have their issues. Many uni teachers are not working in the field. They either finished their masters then got a PhD and from their worked their way to get a teaching contract. Many have never or far too short of a business career to show others, how to do stuff the right way. A lot of uni content is theory. That is why people develop limiting believes, that if competitors are everywhere, there is no space for them to do business, find a job, get clients, grow their business or get other things done, just because they were told the market is a limited environment. Apparently the market is a cake and beyond that piece of cake, we see there is a big tiger who does not let us have more. In fact the market is not a cake. It is a sphere in which we can thrive as business people, employees, employers, politicians or simply as human beings. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition or read more about it here: https://meetchrisbartsch.com/books-on-sustainability/

How will AI change the way leaders attack and hold talents? Brands and niche companies have similar problems in regards to keeping good staff and attracting new talent to their business. Small businesses have a limiting belief that because they are not as well known as Coca Cola or BMW that they are unable to hire great people. They do tend to claim the global players already took all the good people from the market and left the bad apples to them. The truth is different The way employeers communicate and reach out has an influence on their level of success in hiring. Unfortunately, there is also a second part to their weakness in the market They disregard the needs, desires and expectations of talented people. They treat staff like a cleaning mob. Nobody want to work for such a poor business culture.andnbsp; Even small companies have a business culture. You might ask whot does this all have to do with Artificial Intelligence. Employees of all levels of talent and initiative are willing to improve their standard of employment. This is where AI can help employeers understand what is happening and how to adapt to a changing world. This way they will gain talents and keep them loyal to their employeers. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition or read more about it here: https://meetchrisbartsch.com/books-on-sustainability/

Businesses are not ready for the disruption AI will cause. Retail is already suffering from the effects of online stores like amazon and the multitude of flexible shopify shops. Cyber threats are also being advanced by the use of AI and very competitive attack strategies. Furthermore, industries are being disrupted by the way AI is helping competitors to cut cost in production and administration. This is also starting to add preasure in sales and marketing. The fact that everyone is now talking about ChatGBT is that is have become an interesting thing for the general public. Before, AI was something for nerds and universities. Business cases are now developing rapidly to show, how AI can be used to increase productivity, downscale workforce and increase market dominance opportunities. Reskill your Education: Green Cyber Security with AI and ESG Compliance With increasing concerns about energy consumption and threat vulnerability of IT infrastructure, companies are having to find workable solutions to this seamingly unsolvable mess. Finance directors keep urging CEOs to cut expenses related to staffing and IT. If the cuts are done in the wrong way, hackers and activists will create losses beyond the savings - a finance manager would have desired to achieve in a recession. Luckily enough for IT and HR, there are issues that can only be solved with investing in staff education and equipment. The unpopular ESG taxonomy is poking at the finance directors, as a wrong step and their company's ESG rating rises to a costy level. Refinancing and corporate debt cost bloat with a detrimental rating of their governance behaviour. This is where Executives need to get insights into how to balance ESG and cyber threats, without welcoming hoards of costly consultants ransacking his budget and not delivering significant im provements to their situation. Once the executive level has understood the shortcuts that help them create a usable ESG strategy that also allows for a cost improving Cyber Security strategy, they will want their staff to also be provided the necessary skills and tools to make this happen. Simply putting a green label on your Cyber Security will not statisfy ESG! Corporations of many sizes are taking advantage of the expertise they can tap on by reskilling their staff to understand how to improve cyber security while cutting equipment related cost (energy, space,fees, etc.) and improving the efficiency of the IT organisation in regards to 360° defence attitude. You can check out the corporate courses at econry.com These courses are delivered in English by niche experts in a virtual classroom or in a mastermind scenario.

Is Multiplatform the future for Developers? Lets talk about Net Maui and how we might consider using it vs a platform like flutterflow. We should also consider the opportunities for people wanting to learn .Net Maui and thereby find a job as a developer. What are the benfits of .Net Mail when devloping apps for iOS and Android? What do we want to achieve? Think first and then commit to one system for that project. There are many ways to learn .Net Maui and that is why it can be very confusing for people to pick. This is also the case with any other IT related subject we want to learn. We can buy books, listen to videos, take classes or do CBTs. So what options do we have? Sponsored Career Education If you are looking to expand your knowledge in .Net MAUI or other topics such as Cyber Security, ESG, Neural Networks? A virtual .Net MAUI class with real trainers let s you learn from home and keeps cost down. In Germany you can get the education vouchers (Bildungsgutschein) to participate free of charge in a variery of AZAV certified courses. These vouchers are provided by the dept. of labour (Arbeitsamt) for those who are unemployed, or were recently notified of their contract ending soon or placed by their employer on short time. There is also a way for the selfemployeed (freelancers) to get a training voucher to save them a lot of money in updating their programming skills. It is advisable to consider what you really want to focus on to make sure your reskilling is matching your education preferences (Sorry, this article is in German, will soon provide also English version with tipps relevant to the UK and US). You can check out the sponsored courses at econry.de These courses are delivered in English by trainers in a virtual classroom. The benefits of not having to travel and waste valuable family time are the reason why people like taking part.

What can we learn from the evolution in cyber? The internet no longer comprises of colourful websites. it is full of SaaS applications, cloud drives, streaming services, VoIP, VPNs, and hackers. 15 years a go a company would have a proxy server and a firewall. Today they have an arsenal of defenses. Looking at this arms race between the endangered companies and the offensive hackers we can learn alot about where the cyber industry is moving. Sponsored Career Education If you are looking to expand your knowledge in Cyber Security, ESG, Neural Networks or .Net MAUI you should consider taking part in a virtual class with real trainers. In Germany you can get the education vouchers (Bildungsgutschein) to participate free of charge in a variery of AZAV certified courses. These vouchers are provided by the dept. of labour (Arbeitsamt) for those who are unemployed, or were rfecently terminated or placed by their employer on short time. You can check out the sponsored courses at https://econry.de/gefoerderte-kurse/ These courses are delivered in English by trainers in a virtual classroom. The benefits of not having to travel and waste valuable family time are the reason why people like taking part.

Why are companies more than ever in the focus of cyber crime? After years of ransomware and trojans attacking consumers who have little money to pay the ransom, hackers have also undergone an evolution. They have realized that companies are a much better target. It might take more time to hack and hijack an entire enterprise but the payoff is by far outstanding. Traditionally we would presume that enterprises are much better protected. That is true to a certain extent where the human factor then turns the wheel to the advantage of the hacker. Hackers have found out that companies invest heavily in defense but not in recovery. The organisational structures even ensure that hackers can destroy any systems that were put in place for desaster recovery. This provides hackers a perfect bargaining chip. Listen in to find out how to increase your security by better understanding what ist happening. Sponsored Career Education If you are looking to expand your knowledge in Cyber Security, ESG, Neural Networks or .Net MAUI you should consider taking part in a virtual class with real trainers. In Germany you can get the education vouchers (Bildungsgutschein) to participate free of charge in a variery of AZAV certified courses. These vouchers are provided by the dept. of labour (Arbeitsamt) for those who are unemployed, or were rfecently terminated or placed by their employer on short time. You can check out the sponsored courses at https://econry.de These courses are delivered in English by trainers in a virtual classroom. The benefits of not having to travel and waste valuable family time are the reason why people like taking part.

Can we use Neural Networks in Online Marketing? What are these AI driven systems? Many questions arrise with people as new products are entering the market to help win in new social platforms. In future episodes, Christian will discuss AI, Neural Networks and XDR with several European and US based professors for AI/AR/VR/XR/NN/CS. For now, enjoy this episode on Neural Networks in Online Marketing. See what we can learn by what companies like Tesla, Amazon and Apple are doing. They are constantly driving up sales and inprove their customer experience with the help of AI and Neural Networks. Also get an insight into how ESG is affecting Online Marketing as the cryteria is feeding into the AI of banks and retailers. If you understand the game, you can push ESG aside as still be a great positive contributor to society. GET THIS BOOK >>> Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN: B078WX5VKF Kindle edition or read more about it here: https://meetchrisbartsch.com/books-on-marketing/ Sponsored Career Education If you are looking to expand your knowledge in Cyber Security, ESG, Neural Networks or .Net MAUI you should consider taking part in a virtual class with real trainers. In Germany you can get the education vouchers (Bildungsgutschein) to participate free of charge in a variery of AZAV certified courses. These vouchers are provided by the dept. of labour (Arbeitsamt) for those who are unemployed, or were rfecently terminated or placed by their employer on short time. You can check out the sponsored courses at https://econry.de These technical courses are delivered in English by trainers in a virtual classroom. The benefits of not having to travel and waste valuable family time are the reason why people like taking part. The jobcenters sponsor courses that are certified according to the AZAV Quality Management certification. Hence, a AZAV certified training center can provide access to a group of approved courses

How do you prevent revenue cyber skimming? If a digital thief is trying to make money by stealing your digital assets or taking part of your revenue away, you need to be aware of the risks that are now endangering the capital reservers of small to large companies. Hackers attack online shops, order carts, advertising accounts and even bank accounts when companies are doing online banking or transmitting bank transfer order files via VPN. Most medium sized companies are barely coping with protecting their websites from DDoS attacks and their networks from Ransomware. Unfortunately, marketing and sales are the key units that keep the company alive as money comes in. In this episode Christian will discuss topics of cyber skimming, larcening, extortion and other forms of business sabotage that are killing the future of many companies. We need to face today's reality. Businesses are already seeing their profits eaten up by the rising costs of electricity, gas, heating and other commodities. If these companies get their hard earned revenue or cash stolen from them, it might be the last nail on their coffin. GET THIS BOOK >>> Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN: B078WX5VKF Kindle edition or read more about it here: https://meetchrisbartsch.com/books-on-marketing/

How do cyber security risks affect any growing business? Cyber security risks lead to a variety of problems for any growing business. Finding the best reasonable solutions to them, helps founders limit cost without killing cashflow. In this episode, Christian will highligh the current core risks that need to be addressed by companies in the UK, USA, Europe and Asia. As company leaders, startup founders or corporate decision makers we need to select the best option on how to respond to these threats. Simply ignoring a threat or making excuses or hiding behind a cyber insurance will only make your business a desirable target for criminals and state saboteurs. Hacking has become one of the key tools used by some countries that have build hacking armies to steal the ideas of founders, engineers, inventors and successful sales & marketing experts. This is where Cyber Security experts are needed to protect. The job market is very dry in regards to such technical experts. Therefore, companies need to make use of their existing staff. This episode will be the start of episodes looking at how business, IT, marketing and sales need to be combined so to grow in a volatile time. GET THIS BOOK >>> Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN: B078WX5VKF Kindle edition or read more about it here: https://meetchrisbartsch.com/books-on-marketing/

Selling products and services in the Internet is becoming even more complex. New social platforms drain old concepts like facebook. Looking to use AI in your Online Busines Development and Sales? There are many ways that AI can be used to increase sales and profits. The key is knowing what to offer to buyers. Hence, we need AI and other human interactions. See how you can do this for your company and clients. GET THIS BOOK >>> Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN: B078WX5VKF Kindle edition or read more about it here: https://meetchrisbartsch.com/books-on-marketing/