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Media’s Free Agency Era

Media’s Free Agency Era

The Grill Room

August 15, 20251h 3m

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Show Notes

Julia Alexander swings by the pod to dig into the recent slew of licensing deals, à la ESPN-McAfee and Fox-Portnoy, which allow creators to maintain their independence while benefiting from additional exposure and revenue. This leads to a broader conversation about the challenges and opportunities for legacy media companies in adapting to the creator economy writ large.


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