Capcom delivered a marketing masterclass with Resident Evil Requiem
The Game Business Show · Christopher Dring
March 5, 202650m 48s
Audio is streamed directly from the publisher (api.substack.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Today, we are joined be GameSpot writer, presenter and producer Lucy James to discuss how Capcom pulled off such a huge launch for Resident Evil Requiem.
We also teamed up with Fancensus to look at what AI is recommending to gamers. Plus, we discuss those topics, plus PlayStation’s apparent PC pivot, The Sims 4’s new UGC approach, and the US Government’s investigation of Tencent.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thegamebusiness.com/subscribe